Table of Contents Summary
Summary The article, The Use of Prayer and Scripture in Cognitive Behavioral Therapy by Tan starts with an introductory part, whereby the author gives some of the applicable cognitive behavioral therapy methods. The methods are mindfulness therapy, dialectical therapy, and acceptance-based therapy.
Tan (2007) acknowledges prayer and scripture as the third therapy for behavioral therapy in Christianity. Thereafter, the author outlines the use of prayer and scripture in Christian context coupled with outlining seven biblical Christian-based components of the cognitive behavioral therapy.
Tan (2007) lists using biblical truth, taking past events seriously, which affects our growth, making and enquiring for willing and informed consent, and using skills and techniques from the scriptural point of view as the of ethical characteristics to obtaining behavioral change.
Thereafter, Tan (2007) gives implicit and explicit as the two possible ways in which integration can occur. The author acknowledges the two ways of integration, but he opts to back up explicit integration by arguing that his experiences with different clients have depicted high responses to Christian-based cognitive behavioral approaches.
Furthermore, the author argues that in counseling, the counselor should begin by assessing if the client values scripture and prayer to determine if they will be effective.
The client’s religious background is reviewed. If s/he acknowledges scriptures and prayer, then the counselor will use them, but not necessarily as the only therapy (Tan, 2007). Moreover, Tan (2007) highlights other seven main characteristics of the healing prayer.
The author admits that not all clients will value and accept the inner healing prayer and that it is not meant to heal everyone. Tan (2007) goes ahead to give a case study example of how the inner healing power would be used to different people whereby he outlines the seven key features of how it works.
Get your 100% original paper on any topic done in as little as 3 hours Learn More In addition, Tan (2007) gives a deep discussion with a case study on the use of scripture in counseling. The author argues that the counselor would use the scripture in cognitive restructuring to change and refocus the thinking direction of the client in accordance with the scriptural guidelines.
Tan (2007) gives a case study example with another client to demonstrate how cognitive restructuring reconstitutes the thinking of the client’s point of view, but with an inclination to the scriptures. The author recommends a good interpretation and application of the Biblical concepts correctly in order to aid in the success of the counseling process.
Reflection The article is quite helpful and it clearly serves as a practical example of the integration of theology with Christianity. The author’s wisdom and efforts are clearly depicted in the article, which offers a room for further study as well as the application part into handling contemporary psychology from the Christianity point of view.
The author sets a foundation for the integration of theology and psychology based on the cognitive-behavioral therapy context. However, on the inner healing of prayer, the author seems to rely on Catholicism mysticism.
In the first section of the article, the author writes, “Mindfulness and acceptance-based CBT have some roots in Zen Buddhism and similar meditative and contemplative religious or spiritual traditions…” (Tan, 2007, p. 101). I did not know that the emphasis on inner healing prayer is in the mixture of mysticism and the scriptures.
Moreover, the author does not clearly bring out the difference between inner healing prayer and the contemplative prayer. Therefore, Tan (2007) could have conducted a deeper research on the inner healing of prayer so that it would be easy to incorporate it into the contemporary prayer.
The author does not provide a room for more study, which leaves some half-baked issues unpolished. Interestingly, a study involving the use of rational emotive behavior therapy (REBT) is touched a little bit, which is among the best approaches to CBT.
We will write a custom Article on Use of Prayer and Scripture in Cognitive Behavioral Therapy specifically for you! Get your first paper with 15% OFF Learn More The combination of REBT and Christianity approaches is further cemented by the powerful word from the Bible (Tan, 2007). Nevertheless, the author uses illustrations and case study examples, which provides substantial evidence and proof for the study facts.
Therefore, the article is a reliable, and thus an additional reading list for further research and knowledge.
Application The author’s approach can be used to counsel addicted clients, specifically sexual addiction victims under the influence of watching pornography. For instance, a client may present and narrate his/her addiction to sexual experiences and request for a Christian-based CBT.
The therapist/pastor would request the client to refresh the pornographic images to the mind. The therapist/pastor will then conduct an inner healing prayer to show the client how the sin associated with the images displeases God. The counselor will further show the client how Christ can free his/her mind from those evil thoughts.
Moreover, the client would be instructed to replace those images with those of Christ and how sweet and free it is to have a functional relationship with our Savior.
Furthermore, the scriptures would be used to counterattack the images in the client’s mind. The verses, Romans 12:1-2, would be applicable whereby one is transformed through freeing of the mind.
In addition, another useful verse would be Romans 7 about the war whereby Paul does what he does not intend to do even though he wants to do the right things. The counselor would then go further to read and interpret Romans 8 whereby the scripture emphasizes sanctification.
The clients would be shown how Christ would free him/her from the dead. Therefore, combining the two approaches, viz. prayer and scripture, would help free the client from sexual addiction.
Not sure if you can write a paper on Use of Prayer and Scripture in Cognitive Behavioral Therapy by yourself? We can help you for only $16.05 $11/page Learn More The client would apply the imagery of Christian techniques to imagine the relationship with Christ who frees him/her from sexual addiction. Furthermore, the client would keep meditating on the scriptures to keep enhancing and improving her/his self-esteem.
Therefore, through the power of the prayer and scripture, the client would confront and control all dysfunctional perspectives and thinking patterns.
Conclusion There is power in prayer and the scriptures. Prayer and the scriptures enliven the faith, hope, trust, and the anxiety of a believer in Christ. Therefore, integrating prayer, the scriptures, and psychology solves many contemporary issues.
The article provides the basic elements for survival in Christianity and helping others to overcome burdens and temptations encountered in daily living.
Reference Tan, S. (2007). Use of prayer and Scripture in Cognitive Behavioral Therapy. Journal of Psychology and Christianity, 26(2), 101-111.
Marketing Communication at Benetton and Yeo Valley Companies Case Study custom essay help
Introduction Contemporary business settings are characterised by dynamic competition trends that have compelled companies to implement robust communication strategies.
Businesses such as the Benetton Group and Yeo Valley are examples of organisations that have been forced to implement various marketing objectives using different theoretical frameworks that define their advertising strategies.
The circumstances under which the marketing strategies have been executed have resulted in either advantages or disadvantages to the companies. Some of the marketing strategies that have been applied in marketing include campaigns and shock value advertising techniques.
However, the way in which the advertising techniques are applied to the targeted audience and environment can be unfavourable. This essay provides an analysis of the marketing communication strategies that have been implemented in the Benetton and Yeo Valley Companies by examining their impacts on the society and environment.
Advertising Objectives of the Benetton and Yeo Valley Companies
Communication strategies play a critical role in any business that is deemed to accomplish its operational goals. A critical analysis of the Benetton and Yeo Valley Companies provide a clear understanding of the advertising objectives that are geared towards the promotion of their esteemed products.
The Yeo Valley Company has executed its advertisement strategies based on six core objectives that include basic goal achievement, information, persuasion, message, communication, and recapitulating consumers (De Pelsmacker, Geuens,
The Legalization of Marijuana Essay best essay help: best essay help
Table of Contents The origin and history of marijuana
The effects of marijuana
Legalization of marijuana
Cannabis is considered to be one of the most widely consumed prohibited drugs in the U.S.A, especially among young people. Every year the quantity of middle and high school undergraduates using marijuana increases while the awareness about the health damage of cannabis deteriorates promptly at the same time.
In this essay, we will establish the nature of this illicit drug, the history of its usage in the United States and list the harm that marijuana causes. After observing all mentioned above, we can conclude whether marijuana should not be legalized.
The origin and history of marijuana Marijuana is the term used to represent the dehydrated flowers of the Indian hemp plant mostly. It is essentially used in medicine for its recreational purposes; however, it could be put to use in some spiritual rituals or for the achievement of psychoactive effect. Cannabis has been used as a substitute for obtaining psychotic effects for centuries now; it was defined in Chinese medical research, which is dated from 2737 BC.
After being born in China, this herb went to India, fled to Northern Africa and finally came to Europe almost 3000 years later. The chemical in cannabis responsible for its euphoria effect is called THC, which stands for tetrahydrocannabinol.
This can be called the main feature of marijuana, and it is only one of the 483 known cannabis components. Aside from few doubtful positive reactions (relaxation, good mood and heighten appetite), THC has some major side effects: red eyes, anxiety, dry mouth, a decrease of short-term memory, and more.
According to surveys, marijuana is one of the most used illegal drugs throughout the USA and is mostly consumed by young people from 15 to 35 years old. Also, a quantity of youngsters thinking that marijuana is risky decreases every year.
However, due to its medicinal purposes or adult recreational use cannabis becomes legal in a growing number of countries. As predicted, the legalization of marijuana in several states has led to an increase of marijuana abuse among youngsters
Get your 100% original paper on any topic done in as little as 3 hours Learn More The effects of marijuana Studies have shown a pattern of the use of cannabis and risky behavior of the individuals. It is essential to mention short- and long-term affections on a human body is speaking about the adverse effects of marijuana. Abusive use of marijuana can cause immune system suppression, mood and personality changes, a decrease in libido and even study difficulties (Lane 803).
For instance, research has demonstrated that undergraduate students who started consuming cannabis heavily in their teenage years and had a continuous marijuana use disorder lost a moderate of eight IQ points between ages 13 and 38 (Meier 2658). As a result, the vanished mental capabilities were not able to fully recover even if a person stopped using marijuana in adulthood.
On the contrary, the IQ of the individuals who began the use of cannabis in adulthood has not declined significantly. Short-term effects are anxiety, increased heartbeat, poor coordination and reaction (Gebler 16). These results are achieved during minutes after smoking cannabis. The chemical THC spreads from lungs directly into the blood, where it is carried to the brain and other substantial organs.
The negative effect can be slowed down by using the drug in food or beverages; however, the impact is still inevitable. Tetrahydrocannabinol alters the work of particular brain cell receptors, as they respond to essential chemicals that have almost the same consistency as THC. As these chemicals influence the common brain advancement and operation, cannabis smoking slows down these processes.
Legalization of marijuana Despite some common assumptions, cannabis can be habit-forming. Studies show that 6 out of 11 users of marijuana become addicted and, therefore, have difficulties refusing this drug (Lopez-Quintero, Pérez de los Cobos, and Hasin 122). Going to a group therapy can be helpful for those who are struggling with addiction.
The medicinal purpose of marijuana is disputed because of its primary side effects that have a negative impact on the organism. Nevertheless, one of the few uses of cannabis is a treatment of chemotherapy side effects, such as nausea and vomiting. Also, it appears to increase appetite in HIV/AIDS patients, treat muscle spasms and chronic pain.
Several states try to legalize marijuana; however, many proceed without any success. “In 2012, proponents of marijuana legalization gathered enough signatures to place an amendment to the Colorado Constitution on the statewide ballot” (Blake and Finlaw 1).
We will write a custom Essay on The Legalization of Marijuana specifically for you! Get your first paper with 15% OFF Learn More The proposed project was widely known as Amendment 64; nevertheless, the name of the project that was given to it initially was ‘The Regulate Marijuana like Alcohol Act of 2012’. The initiated measure, nevertheless, didn’t receive the support of the opposition. The medicinal utilization of cannabis requires the existence of certain laws, which vary broadly in different states.
“Marijuana is not approved by the US Food and Drug Administration (FDA) to treat any medical condition” (Thompson 2508). There are almost close to none studies that prove cannabis to be a harmless and efficient drug. However, medical programs that allow small amounts of marijuana become more and more popular not only in the USA but throughout the world. Although many do not believe in the positive effects of this drug, self-treatment and, therefore, common legalization is unacceptable.
Works Cited Blake, David and Jack Finlaw. “Marijuana Legalization in Colorado: Learned Lessons.” Harvard Law
Marketing Plan for Water Sensitive Nail Polish Report essay help
Introduction Following a detailed market research on customer behavior and consumption dynamics of nail polish, we have identified the need to provide customers with a unique brand of nail polish that can easily be removed using water.
Through surveys and interviews, many users of nail polish products expressed concern about the additional costs that were incurred on nail polish removers. Some of them are sold at higher prices than the polish itself. This paper presents a marketing plan for a new nail polish that will save consumers unnecessary removal costs.
Company Overview Founded in 1981 by Essie Weingarten, the original idea was to create an all-in-one fun and classic nail polish brand based on color differentiation. The founder filled a market niche that other brands had not identified. The Essie brand was sold to L’Oréal in 2010.
The change of ownership made the brand penetrate into markets that were reachable by more customers including Target and Walgreens that employed masterpiece display methods for Essie products.
L’Oreal has expanded worldwide taking the products to the international arena, a situation that made a great effect on the nail polish industry. This year, the Essie Company is planning to launch a brand new nail polish to reach low middle-class consumers who have been segregated by existing brands.
The research reveals that venturing into this market will help increase the economies of scale besides promoting brand awareness among low-income earners. The new product will help consumers save a substantial amount of money on nail polish removers.
Following its merger with L’Oréal in 2010, the Essie Company expanded significantly, reaching international markets. Currently, the company has over 90 outlets and 250,000 salons globally.
Get your 100% original paper on any topic done in as little as 3 hours Learn More Industry Analysis Nail polish industry seeks to create good looks, especially amongst women, in terms of colors that match with factors such as moods, outfit, and season among other girly preferences. The industry has been booming gradually over the past three decades with many players flocking the industry with unique brands and marketing strategies.
Numerous market surveys have shown that consumption of nail polish has increased since 2012 with brands intensifying marketing campaign using new advertisement technologies such as the internet. Statistically, 35% of the nail polish users consume over 27 bottles of nail polish annually.
This state of affairs can be attributed to the rapid changes in modern fashion. Consumers of almost at status ranging from celebrities to young girls use nail polish. Essie group is among the leading brands as it continues to revolutionize the industry with innovative product development.
The brand has reached diversified markets through Target and Walgreens stores; hence, competing favorably with other brands such as the OPI, Revlon, and Sally Hansen.
Collecting Information and Forecasting Demand The Essie Company collects information regarding market dynamics and consumption trends in a bid make informed decisions prior to the launching of new products. This part presents the information collected in 2014 as the company focuses on the demand behavior of the new nail polish.
The 2014 report on the nails industry statistics depicted a fast booming sector with expenditures on nail polish climbing from $8.28 in 2013 to 8.54 billion in 2014. Experts liken this growth to the tattoo industry by claiming that nail care is a form of self-expression (Redding, 2014).
The products themselves were the sole drivers of the above-mentioned growth. Notably, Gel polish was shown to have revolutionized the nail industry.
We will write a custom Report on Marketing Plan for Water Sensitive Nail Polish specifically for you! Get your first paper with 15% OFF Learn More Through intensive market research, especially on the technology involved in the nail polish industry, it has been revealed that customers wish for a beauty product that takes less than 10 minutes in removal.
The social media was deemed powerful in increasing brand awareness for numerous beauty firms including Essie and L’Oreal through viral sharing of the artistic nail work. Most recently, Essie offered a nail polish contest, taking the nail art to the social media and streets.
In fact, nail art forms one among the five most tagged and shared pictures on Pinterest and Instagram (Redding, 2014). Market growth was recorded among women aged between 26 and 35 years with girls between 16 and 25 years-old coming second in nail polish usage.
The report reveals that the growth has been immensely contributed by the youths who are highly associated with the social media. In this regard, Essie brand aims to concentrate on this group through maintain a consistent online presence. Recently, there have been sponsored Twitter accounts popping up in every user’s account.
This strategy intensified advertising campaigns for the cosmetic companies. Constant research on the behaviors of the online community is essential as it provides an insight into the advertisers’ choice of the medium and methodology.
Identifying Market Segments and Targets The analysis of consumer behavior is a vital concept particularly in creating demand and moving a new product. It involves studying the prevailing demographics, psychographics, and consumer behaviors in the target market. This analysis contributes significantly to the successful entry of a new product.
The Essie brand enterprise conducts occasional consumer analysis to ensure sustainable and consistent sales output. The new product targets women aged between 16 and 34 years. This age bracket comprises the main consumers of cosmetic products.
Essie targets a particular class of consumer’s who welcome the idea of removing nail polish with affordable materials such as water. Moreover, the Nail polish will be available for all consumers including users in fashion, TV, and movie shows who are important advertisers of the company’s products.
Not sure if you can write a paper on Marketing Plan for Water Sensitive Nail Polish by yourself? We can help you for only $16.05 $11/page Learn More Essie does rigorous market surveys through many avenues such as the social media forums, its interactive websites, and mass media shows to learn customer behaviors and monitor changes in consumption trends. This strategy helps in aligning product design and development to match the consumer needs.
Through demographic analysis, the company has moved its other products successfully through its dedicated stores and outlets in 65 countries. The new product comes in diversified colors. The company acknowledges its customers’ different color preferences including the queen of England’s preference, ‘Ballet Slippers’.
This fact explains the significance that Essie attaches to its customer analysis. In addition, the Essie brand is recognized for its iconic shades that marry with the different countries in which its products revolve.
The brand boasts of an unshakable reputation for its classic colors. In this regard, moving the new cost-effective product is optimistically a walkover.
Creating Demand Brand creation is a significant aspect of any business. The Essie Company boats of a globally renowned brand name. However, the company intends to incorporate a robust brand campaign throughout its markets to stimulate the demand for the product.
Advertising is a brand campaign and marketing strategy that has been in use for many years. It uses mainstream media including TV shows, in between news, billboards, and web-based internet advertising among others (Panzone
Gender and Human Rights Analytical Essay college essay help near me: college essay help near me
Table of Contents Human of Rights
Gender and Human Rights
Defined Right and Culture
Human of Rights Guaranteed by the Constitution and being inalienable since the birth of an individual, human rights still remain on the global agenda (Hessler 2). The concept of a Human of Rights introduced by Foucault in 1950s, and also referred to as humanity is traditionally defined as a “floating signifier” (Douzinas 4) and is related directly to the idea of human rights.
The specified definition of the concept, however, is rather loose, as the notion embraces the issues such as the provision of human rights, the basic principles of equality, etc. (Douzinas 5).
Gender and Human Rights Connecting the subject matter to gender, one must admit that the concept of the human of rights cannot be applied to women in its entirety yet (Davidson 58). Due to the bigoted laws and the prejudices that persist in the society despite numerous awareness campaigns, women’s rights are infringed on a regular basis due to imperfect laws and the biased regulations.
The lack of equality can be observed even in the countries that have progressed significantly in terms of promotion of human rights to all denizens of the population (Cook 39).
Defined Right More importantly, the challenges, which women are forced to fight because of the flaws of the current legal system, are predetermined by social prejudices to a considerable extent. Researches show that the “politics surrounding women’s human rights” (Steans 75) are, in fact, enhanced by the stereotype of women as housewives (Cook 20) and result in women being labeled as unauthorized for “bodily autonomy and control over sexuality and reproductive choice specifically” (Steans 75).
At this point, the issue of a defined right deserves to be mentioned. It is assumed that a right becomes defined once the corresponding law is issued, and the required changes are made to the legislation so that the current regulations should promote freedoms to all citizens and that a specific stratum of the population should be provided with equal opportunities. The integration of a defined right into the framework of a particular society, however, is likely to take a significant amount of time.
Defined Right and Culture The problem in question can be spotted in gender relations easily. Although it is guaranteed constitutionally that women are entitled to the same set of rights that men are, the latter still enjoy more privileges, especially when the lack of equity between men and women is predetermined by the predominant philosophical principles of the society or its religious postulates.
Get your 100% original paper on any topic done in as little as 3 hours Learn More Particularly, in some states, women are completely deprived of their basic human rights, which clearly is an issue of major concern. The life of Muslim women is a graphic example of the phenomenon in question; although Muslim women are supposed to have the same rights as men do, “In the name of Islam, women are subjected to cruel and horrible practices” (Ali 2).
Even though the basic principles of equity were established quite a while on a global level, women still experience much more social pressure and injustice based on prejudice than men. Hence, the gender issue is yet to be resolved in the contemporary society. To be more exact, women have to be provided with their rights to be equal; these rights concern not only the political choices, such as the right to vote but also the need to be accepted in the society as an equal member thereof.
Works Cited Ali, Ayaan Hirshi. The Caged Virgin. London, UK: CBS Company, 2006. Print.
Cook, Rebecca J. Human Rights of Women: National and International Perspectives. Philadelphia, Pennsylvania: University of Pennsylvania Press, 2012. Print.
Davidson, Judy. “Sporting Homonationalisms: Sexual Exceptionalism, Queer Privilege, and the 21st Century International Lesbian and Gay Sport Movement.” Sociology of Sport Journal 30.1(2013): 57-83. Print.
Douzinas, Costas. “The Many Faces of Humanitarianism.” Parrhesia 2.1 (2007): 1–28. Print.
Hessler, Kristen 2010, Political Legitimacy and Women’s Human Rights. PDF file. Web.
We will write a custom Essay on Gender and Human Rights specifically for you! Get your first paper with 15% OFF Learn More Steans, Jill. “Body Politics: Gender, Sexuality and Rights.” Gender Matters in Global Politics: A Feminist Introduction into International Relations. Ed. Laura J. Sheperd. New York City, New York: Routledge, 2010. 74–84. Print.
Web of Institutionalization Analytical Essay college application essay help: college application essay help
Introduction This paper aims to discuss the use of web of institutionalization developed by Caren Levy (1998) in assessing the opportunities for community-led development. We will discuss a particular conflict situation, the construction of the Ilisu Dam on the lower Tigris River, and make general conclusions based on our discussion.
The case of the Ilisu Dam is quite interesting: on the one hand, this project may create at least 10.000 jobs; however, it will force more than fifty thousand people to resettle. Furthermore, it will virtually erase a great number of cultural heritage sites (Johnson et al, 2010, p 3). This situation can be regarded as conflict of interests, and one has to carefully evaluate the motives of each party that can be involved in this conflict.
Such tool as web of institutionalization can be applied to assess the opportunities for sustainability of social justice and policy planning. Furthermore, with its help one can develop strategies for resolving the dispute. These are the key issues that will be scrutinized in this paper.
Web of institutionalization as an assessment tool In this part of the paper we need to describe the model offered by Caren Levy. The author defines institutionalization as “the process whereby social practices become sufficiently regular and continuous to be described as institutions” (Levy, 1998, p 254).
To some extent, institutionalization can be viewed as provision of guidelines that regulate the relation between people and help to resolve disputes or conflicts (Shaffer, 2004). The web itself constitutes thirteen elements, yet, their exact number depends on the specific situation, as under some circumstances, the elements of the web may be either very weak or even non-existent1.
This web represents a chain of factors and processes which are needed for the institutionalization of a social phenomenon, for instance, pressure of political constituencies, political commitment, the structures that represent the rights of certain interest groups, methodologies that help to implement a social policy and so forth (Levy, 1998, p 254).
In its nature, web of institutionalization is a guideline that helps a political party or any other organization to work out an action plan.
Get your 100% original paper on any topic done in as little as 3 hours Learn More Nevertheless, it can also be used as diagnostic tool. In such case, its main objective is to measure the extent of institutionalization. On the whole, the components of the web can be categorized into four spheres of influence which are as follows: Citizen Sphere, Policy Sphere, Organizational Sphere and Delivery Sphere (Johnson et al, 2010, p 13).
We will study the case from the perspective of interests of those people whose living conditions will be endangered by the construction of the Ilisu Dam. Under the current circumstances, the main task is to provide these people with an opportunity to participate in decision-making and help them to better protect their rights.
We will discuss the Ilisu Dam case considering four spheres listed above and then make generalizing conclusions about how the web of institutionalization can be used in analogical projects with respect to each sphere.
Application of the web to a particular situation Citizen Sphere
If we apply the web of institutionalization, we can say that the citizen sphere will consist of three elements. The first component is the experiences of those people, who will have to find new housing due to the construction of this dam (Johnson et al, 2010).
In other words, the increased public concern will be the most crucial factor that may force the government to re-evaluate the necessity for project or at least to develop alternatives that would better suit the needs of this population.
The second element of citizen sphere is the pressure of political constituencies or forces which influence the government in any possible way. As for the Ilisu Dam case, we can speak primarily about the representatives of Kurdish nationalist movement, because the majority of people, who may need to resettle, are Kurds (Atakuman, 2010, p 119).
The key issue is that as a result of this construction the water will flood many sites that are of historical importance to Kurdish people (Smith, 2006). The power of Kurdish nationalist movement is very strong, in part because the government of Turkey does not want to attract international attention to this ethnic problem of the country (Arat, 2007).
We will write a custom Essay on Web of Institutionalization specifically for you! Get your first paper with 15% OFF Learn More The second player that can impact the outcome of this conflict is UNESCO. If this international organization decides that Hasankeyf centers are the world cultural heritage, the government may put an end to the construction of the Ilisu Dam (Johnson et al, 2010, p 7). Additionally, one should not disregard the role of non-governmental agencies that operate across Europe.
For instance, we can mention ECA (Export Credit Agency) Watch. This is the institution that regulates international export financing. ECA Watch insists that European investors should not take part in this project as it will have disastrous ecological and cultural effects (ECA Watch, n. d.).
Apart from that, the governments of bordering countries such as Syria or Iraq will also oppose to this project because they are very dependent on water supplies and the Ilisu dam will make them even more dependent on Turkey (ECA Watch, n. d. p, 12). Another group of players that will pay attention to this project are human right organizations.
This project may leave many people homeless, and if the government does not offer them an adequate substitute for their houses, the construction of the Ilisu Dam will be a direct violation of human rights. The combined power of these stakeholders is very strong, and Turkish government cannot disregard their opinion.
The third element of the citizen sphere is the representative political structure or the political party or parties that act in the best interest of these people.
Unfortunately, Kurdish people are heavily underrepresented from political standpoint and there is no party in the Turkish parliament that could voice their discontent (Roy, 2005, p 360). As a matter of fact, Turkish laws do not allow forming parties on an ethnic basis. Thus, we can say that this element of the web is very weak.
Thus, the web of institutionalization can help evaluate the effects caused by the Citizen Sphere powers that will act and complement each other if a project is implemented. These powers are the increased public concerns, impact of political forces that are capable to influence the government, and the political structures that represent people’s interests.
Together, these three powers may have significant influence on the outcome of the project implementation, that is why it is important to consider them when developing the action plan.
Not sure if you can write a paper on Web of Institutionalization by yourself? We can help you for only $16.05 $11/page Learn More Policy Sphere
The policy sphere is also comprised of the elements: 1) political commitment or the willingness of politicians to address the needs of this population; 2) policy planning or those legislative acts that support the rights of people whose wellbeing is imperiled by a community-led development project; 3) resources or ways of translating the policy into practice (Levy, 1998, p ).
As regards the Ilisu dam case, the level of political commitment is very low because Turkish government is not very interested in the needs of people, who will be deprived of their houses. They are only concerned with international reaction to this problem, as the construction of the Ilisu dam can be viewed as discrimination against Kurds.
They will also have to take into account the objections raised by Syria and Iraq if these countries do object to this project. Yet, this is most likely an obligation rather than commitment.
The existing Turkish policies also will not help these people to guard themselves against intrusion into their lives. According to the current legislation, a new resettlement law, the government is not required to inform people about the resettlement plan and the options they have.
Furthermore, these families are not permitted to choose the location of their resettlement. Finally, they will be compensated only for their housing; no other losses will be taken into account (Eberlein, 2007, p 8). Overall, Turkish resettlement laws do not meet the standards, established in the EU and in no way they can promote the interests of these people (Wegerish
Mexican Drug Cartels and Human Trafficking Essay essay help online
Mexico is located in Central America and this geographic location has made it a favorable staging and transshipment point for drugs and human trafficking to US from Mexico, South America, and elsewhere.
Mexico has been a major supplier of cannabis and methamphetamine, though it also traffics other drugs like heroin and cocaine to US. According to the Mexican government, there are about seven drug trafficking organizations operating in the country, which include Gulf, Sinaloa, Juárez, Tijuana, Valencia, Millennium, and Colima cartels (Cook, 2007).
For a long time, Mexico has been reported with high rates of human trafficking with the most vulnerable groups being women, children, indigenous persons, and undocumented migrants. These people are usually tricked with promises of well paying jobs but the motive of their traffickers is mainly commercial sex.
Those who resist on realizing the trick are beaten up, robbed, and raped by the gang members. Others are forced to work in factories or agricultural sector. Mostly, human trafficking is associated with drug trafficking and in most cases it is carried out by gangs in drug cartels (Cook, 2007).
Mexico Drug Cartels Mexico drug cartels refer to the drug trafficking organizations in Mexico. There are seven cartels operating in the 31 Mexico cities and the federal district, Mexico City, the major ones being Juarez, Sinaloa and Gulf cartels. The Juarez cartel operates in 21 states, Sinaloa operates in 17 states, Gulf operates in 13 states, and Tijuana operates in 15 states among others.
They are well founded and stable organization with leaders and good communication channel which makes their operations very efficient and counter narcotics operations very difficult in Mexico. These cartels are able to do their operations freely due to the isolated and rugged terrain in Mexico and the prevalent corruption in the Mexican law and judiciary (Cook, 2007; Shanty, 2008, pg 332).
Currently, the Mexican government has prioritized fight against drug trafficking and this has resulted to capture and death of many cartel leaders. When the leadership position in such cartels remain vacant, there are always wrangles when filling the positions or even to control the drug market. As a result, several cartels have formed alliances due to power wrangles and partly for prison negotiations.
Get your 100% original paper on any topic done in as little as 3 hours Learn More It has been reported that Gulf and Sinaloa cartels use personal enforcer gangs to violently control trafficking routes in the United States.
Since drug trafficking brings back a lot of revenue, these cartels have been able to corrupt their way through the government official such that they either allow them to carry out their business freely or even join them in the business. Statistics shows that wholesale operations of illegal drug may amount revenue of $13.6 to $48.4 billions annually (Cook, 2007).
Mexico drug cartels have existed for a long time but they have recently been growing stronger due the termination of the Colombia’s Cali and Medellín cartels in the 1990s and closure of Florida cocaine transit route. They have now dominated the market of illegal drugs in the United States. Though they mainly produce and transit Marijuana and methamphetamine, a large amount of heroin in the US passes through Mexico.
A Transnational Crime The Mexican cartels have not only been operating in Mexico but throughout the United States and every consequence directly or indirectly affects the associated countries. For instance, the Tijuana Cartel, which was headed by Miguel Angel Felix Gallardo, is considered one of the most violent drug trafficking organizations and is linked with hundreds of homicide cases.
Felix killed a DEA agent Enrique Camerena; his members have been on the FBI most wanted list and ended up in life imprisonment or in the police bullet (Shanty, 2008, pg 333). Since the Mexican government changed their status quo concerning drugs and started giving the drug cartels pressure, the drug cartels have resulted to use of violence to force their way (Rollins, Wyler, and Rosen, 2010).
Drug trafficking organization has become a security interest for the last decade since they have grown in size due to northward flow of illicit drug and availability of market and weapons from the south. Since the inauguration of President Felipe Calderón’s in 2006, drug related murders and kidnapping have increased as the cartels counter act on the presidents vow to fight drug cartels and corruption (Zhang, 2010).
Mexican Drug Cartels on Drug and Human Trafficking Human trafficking in Mexico has been a common scenario as culprits get promises of good jobs only to find themselves in forced labour and prostitution. This has been rising since the Mexican government started fighting drug cartels seriously and it is projected that they are the same organization carrying out human trafficking.
We will write a custom Essay on Mexican Drug Cartels and Human Trafficking specifically for you! Get your first paper with 15% OFF Learn More Since President Calderón’s prioritized fight against drug cartels, attention to other kinds of crime seized and this has given enough room for human trafficking to grow at very alarming rate. In the recent year, human trafficking in Mexico has been very profitable to these guns giving them annual revenue of about $6.6 dollars.
By 2010, it is projected that over 100 000 women will be trafficked out of Latin America on prostitution basis (Graham, 2010). Reports from Mexico says that due to the pressure exerted on the drug cartels by the government, they have resolved in other means of getting revenue and the major one has been human trafficking alongside kidnapping and extortion (Llana, 2010).
Effects of globalization and technology and information revolution on drug trade and human trafficking War on drugs has played a major role in the rising human trafficking in Mexico since it has dominated the news headline leaving issues related to human trafficking in darkness (Graham, 2010). Globalization and technology and information revolution has reduced the world in to a cyber space thus; people can communicate effectively regardless of their location.
It has therefore been very easy for the cartels to carry out their crimes effectively since they can communicate effectively. Globalization has also lead to influence of one state by the other since sovereignty of nations no longer operate and immigration is common and this has helped Mexico cartels to transit drugs easily across the borders (Bunker, 2003).
The availability of information concerning drugs, their revenue and availability on the internet globally has given the interested culprits information on how and where to find them thus acceleration the rate of expansion of this sector.
Conclusion Mexico has become so vulnerable to the effects of drug and human trafficking, which has become a transnational crime. It has been difficult top eradicate drug cartels in this nation due to their influence on the government officials as a result of large pools of money they are getting from this illegal business.
Efforts to eradicate have only resulted to strengthening of the group as they try to counter attack and in the process of finding other means to supplement their business.
Furthermore, the presence of drug cartels in Mexico has been a pool of war amongst themselves as they fight to control the drug channels in Mexico. The Mexican government ought to be open-minded in the fight against drug and human trafficking as they work hand in hand with other nations since they cannot make it on their own.
Not sure if you can write a paper on Mexican Drug Cartels and Human Trafficking by yourself? We can help you for only $16.05 $11/page Learn More References Bunker, R. J. (2003). Non-state threats and future wars. New York: Frank Cass
Management Strategy Models Essay college admissions essay help: college admissions essay help
Introduction Comprehensive business situation analysis can take many forms. Situation analysis involves the evaluation of the situation and the trends in a particular company’s market. The commonest is the analysis on the basis three C’s. According to Orcullo (2007), his particular situation analysis refers to the study of the major elements of the businesses that crucially affect the direction that any business takes.
Gotz and Mann (2006) say that customers, costs and competition traditionally form the core of the three C’s analysis. Strauss (2008) says that, nowadays business situation analysis includes collaboration, the company itself and competitive advantage that the company holds over its rivals.
According to Bohn (2009), another model that will be used to evaluate Morison’s company is the SWOT analysis.
The strengths, weaknesses, opportunities and threats that Morrisons is experiencing relative to its competitors will be analyzed to determine the situation and recommend the possible remedies and strategies it should take to avoid losing ground to other supermarket chains.
The C’s Business Situation Analysis Customers
Like the other leading three stores, Morrisons has focused on the mid low-end segment of the population. The company has pursued a strategy focusing on offering unbeatable customer service and a favorable shopping environment. Again, it regularly competes on special offers and other promotions that aim to convince customers as savings oriented.
The strategy has had considerable success evidenced by the number of customers who visit the stores every year. For instance, the store announced that a whooping 10.8 million customers visited the store in the three months leading to November 2009. The figures were way ahead of predictions and further served as a vote of confidence in the customer service polices that is in place.
Morrisons supermarket faces competition from many other retails chains in the UK that already control a big share of the market. Waitrose, Sainsbury, ASDA and Tesco provide for the major competition for Morrisons in the UK. Apart from Waitrose, the rest are way ahead of the Morrisons in the market in terms of diversity of goods and services and regional presence.
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Morrison Supermarkets plc. is classified as the fourth largest super market in the United Kingdom. It is got a sizable market share in the UK that was estimated at 11.8% in 2008. Currently, it is estimated to employ more than 124, 000. However, compared to its competitors, Morrisons was the smallest in terms of the market share segment.
It is way behind market leader Tesco with a market share of 30.9%, Asda with 16.8% and Sainsbury with 16% (Li 2008). The company majorly deals with groceries and consumer goods that form the core of its revenue sources. Its revenue in the year 2010 is estimated to have hit 14, 528 million pounds. It is made a net profit of 460 million pounds in the year 2009.
SWOT Analysis The C’s analysis above brings out many strengths and weaknesses of the Morrison’s retail chain. Similarly, it analyses the opportunities that can be exploited and the threats that are encroaching on its survival in the market (Fine 2009). Any strategy therefore that the new leader is going to carry out must address the elements identified in the SWOT analysis.
It is apparent that Morrisons has a distinct advantage in the Northern part of the UK. Its historical ties with the place and success in courting low and mid low-end customers is one of the strengths that it boasts over its smaller rivals. The acquisition of Safeway’s retail group has only served to reinforce that advantage of consolidating Northern UK and other parts of the country.
Again, unlike its competitors who have diversified in the products they offer, Morrison is yet to diversify universally beyond groceries and non-food offers. It therefore provides an area of strength that can be exploited by the retail chain to its advantage.
The chain also has enormous strength among the upper middle class segment of the population. Morrison too has its “good quality food” tag that it has cultivated over time and which accords strength that its competitors do not have.
Morrisons has a strong balance sheet besides owning majority of its store portfolio which is estimated at 89%. Estimates put its value of property to be 7.5 billion pounds higher than its market capitalization. With only 19% as its debt equity, Morrisons comes out top in the sector.
We will write a custom Essay on Management Strategy Models specifically for you! Get your first paper with 15% OFF Learn More The company therefore is stable as far as asset worth and accumulation is concerned. The above are financial strengths that the company can use to its advantage to increase business
The supermarket however seems unsure which direction it should take. Failure to establish presence in the south when all other major chains did so was a case in point where the retail chain’s top management failed to make quick decisions and take risks to increase its market share in the UK.
Concentration on the low-end market means there still is an opportunity for the supermarket to grow its customer base in the high sections of the population. The fact that its leading competitors have larger market share and make more profits with their low-end client base is reason enough that there is still opportunity in expanding the customer base.
Though Morrisons has ventured into the southern part of the UK, there still is an opportunity to expand its operations throughout the country to make it a nationwide chain hence access a larger client pool. While Tesco for instance has 2282 stores, Morrisons has 447 stores, giving it a huge opportunity to grow its branches to effectively compete with the leading three stores.
All of Morrisons rivals have developed online shopping options for their customers. They have expanded their market reach to accommodate those that rely on the internet for shopping.
Morrison’s new CEO has acknowledged the company is looking into the possibility of developing such a system. It is an opportunity that if exploited could see is customer base grow while the market share will be increased.
The price war between Morrisons and Tesco placed Morrisons at the receiving end. A Tesco advert in 2007 sought to inform prospective customers how Tesco had over 3000 items priced cheaper than at their rival Morrison. The financial muscle and the greater market share of the competitors will always be a threat to Morison’s position and progress as a market leader in the UK.
Strategy development Given the stiff competition among supermarkets in the UK, it is important that Morrisons develops a strategy aimed at maintaining its competitive advantage. Its strengths as identified in the SWOT analysis will be consolidated while the measure will be put in place to stem the weaknesses. The strategy has to focus on exploiting the existing opportunities to increase the revenues of the company.
Not sure if you can write a paper on Management Strategy Models by yourself? We can help you for only $16.05 $11/page Learn More Porter’s Generic Business Model According to Porter’s generic business opportunities model, innovation, quality enhancement and cost reduction form the core of any business strategy (Rundle and Johnson 2010). Innovation aims to increase the differentiation of products and adds value to them.
Kossowski (2007) asserts that differentiation will enhance creativity that will ensure uniqueness of products giving a company’s good s and services an edge over the others. Quality enhancement on the other hand will involve concentration of particular market segments and development of highly developed products for those markets.
Provision of cost leadership involves reduction of costs while remaining competitive on pricing. Charging lower prices will ensure while maintaining an acceptable profit margin on each unit of goods sold will effectively manage costs leading to profitability.
Porter’s generic business opportunities model suits Morrisons as it seeks to increase its market share while raising its revenues. The new Chief Executive Officer needs to focus on new innovations that will bring new customers on board.
Their marketing ways have to change so as the message goes beyond the mid low-end customer base that forms its core clientele. Innovation is also critically needed if the company is to increase the variety of goods that it has offering its customers.
Pricing has been one of the fronts that the super markets have engaged each other. Morrison’s has a strong financial backing which can easily be turned to price offers to customers.
The new CEO will need to focus on specific market segments like they are doing now with a reduced margin and an intention to win the price war. A price war can easily turn against the company especially if the rivals have a considerable financial muscle like that of Tesco and the other two leading supermarkets.
Morrisons has numerous factories where its products are manufactured. Possession of these factories gives them an advantage over their competitors. In the quest to improve sales, the new management should focus on improving the quality of their goods.
This will be easier especially because they have control over the production of a majority of goods for their outlets. The leadership of the company should focus in making goods difficult to imitate by competitors and counterfeits. That way they are able to lock in any intended onslaught on their products by the competitors.
Diversification beyond food products is necessary if market leaders like Tesco are to be challenged. Considering all leading supermarkets target the low-end segment of the market and regularly engage in price competition with Morrisons, it is important the new CEO carefully reviews the strategy. Caution will need to be applied in order to ensure costs are minimized while profits are maximized.
Five forces Model Five forces model is another strategy model that is popular with businesses (Hax 2009).This strategy model suits into Morrisons current needs and the new management can use it to improve its market share while combating the challenges that face the company.
According to Shaw-McMinn et al.(2001), the model involves analysis of the market through five fronts which touches on almost every aspect. Threat from new entrants in the market, the industry, bargaining power if suppliers, the bargaining power of buyers and the threat of substitute products constitute the five forces that shape strategy formulation in many companies.
There are likely to other new entrants in the UK market. Though they present no considerable threat, it is important that the new management of Morrisons take note of them. New entrants normally enter the market with the intention of capitalizing on the existing player mistakes. Lack of online shopping for Morrisons may be one of the weaknesses that new entrants may be targeting.
Considering they will be competing for the same clientele, it is important that Morrisons take steps to consolidate the customer base and ensure loyalty of customers. One way the new CEO can do it is through introduction of the shopper’s card that promises rewards for loyal and consistent customers.
The supermarket industry in the UK is vibrant and any innovation player is guaranteed to keep its place. The new management of Morrisons should increase industry presence through offering diverse types of goods. Morrisons has already consolidated its position on the food sector.
Its time the new management focused on other fronts that as a result will net new customers hence increase customer base. Keeping competitive advantage should also be top of the agenda. Morrisons would want to keep its superb infrastructure that greatly aides its domination of the groceries market.
All goods that Morrisons distributes are obtained from suppliers. Considering it is largely a grocery oriented chain, suppliers come in handy. Suppliers determine the quality of the goods sold by the supermarket. Good relations with suppliers are therefore critical to Morison’s survival in the market. A few years back some industry analysts in the UK felt supermarkets in the UK including Morrisons were being too tough on suppliers.
It is understandable because Morrisons has packaged itself a store that offers quality products compare with its rivals. Considering suppliers too have power and they can decide to sell their produce to other willing industry players, it is important the new management develop a relationship that is beneficial to both parties.
It will be important for the new CEO to avoid the common hostilities that normally characterize supplier-buyer relationships.
Buyers or customers are the main backbone of any business that has intentions of surviving in the market. The bargaining power of customers if not checked and carefully dealt with can easily lead to losses. Businesses have to perform a delicate balancing act where they need to make a sale and gain profit and ensure a customer is not lost or the reputation of the company is not damaged.
The financial strength that Morrisons has plus an expected jump in profits through sound management will be enough for the new management to offer promotions that can double up as bargaining events.
Substitute products offer reprieve to customers when they feel that do not experience maximum utility from the products they are interested in. It is therefore important that Morrison’s stock substitute products that will offer customers a wide variety to choose from if their original intentions are not met. That calls for diversification of the products on offer in the stores in an effort to go beyond food products as earlier said.
Conclusion The models described above do not offer the ultimate solution to Morrisons quest of increasing its market share in the UK. It is important for the management to note that its other leading competitors have overseas operations which gives them a competitive edge over Morrisons.
The new CEO should consider taking Morrisons operations abroad in order for the company to increase its revenues and to improve its international market share.
References Bohn, A. (2009) The SWOT Analysis. Berlin: GRIN Verlag.
Hax, C., A. (2009) The Delta Model: Reinventing Your Business Strategy. New York: Springer.
Fine, L. G. (2009) The SWOT Analysis: Using Your Strength to Overcome Weaknesses, Using Opportunities to Overcome Threats. New York: Booksurge Llc.
Kossowski, A. (2007) Strategic Management: Porter’s Model of Generic Competitive Strategies Theory and analysis. Berlin: GRIN Verlag.
Li, E. (2008) Supermarket Chains and Grocery Market in the UK. Web.
Mann, C. J. and Gotz, K. (2006) Borderless business: managing the far-flung enterprise. London: Greenhood Publishing group.
Orcullo, N. (2007) Fundamentals of Strategic Management’ 2007. Manchester: Rex Bookstore, Inc.
Rundle, S. and Johnson. N. C. (2010) Business As Mission: A Comprehensive Guide to Theory and Practice. New York: Inter-Varsity Press.
Shaw-McMinn, Peter, G. and Moss, Garry L. (2001) Eyecare business: marketing and strategy. London: Elsevier Health Sciences.
Strauss, S. (2008) The small business bible: everything you need to know to succeed in your small business. London: John Wiley and Sons.
Cross-Border Mergers scholarship essay help
Introduction In every part of the world, the business sector is streamlining its operations through diverse types of amalgamation approaches. Amalgamation is done in order to triumph over the many challenges but also harness opportunities created by globalization. The intensity of such operations has been witnessed in different major sectors of the economy in many countries of the world.
In particular, there have been relatively high rates of mergers and acquisitions among the pharmaceutical industries. This phenomenon is attributed to presence of subsidiaries of big multinational companies in many countries the entire world over. This paper investigates into literature written on acquisition and mergers with a special focus on the pharmaceutical industry.
Acquisition and Mergers The term merger and acquisition are often applied synonymously; however, there is a slight difference in the meaning of the two terms. A merger takes place when two firms harmonize to go onward as a unitary corporation rather than remain disjointedly possessed and managed.
When merging occurs, and in most occurrence between companies of the same size, their stocks are surrendered and the new company stock is issued in their place.
On the other hand acquisition takes place when one firm takes over another and establishes itself as the new owner. In this case the target corporation ceases to exist legally, and the buyer’s stockpile continues to be traded, as noted by Hassan (2007, p.58). In addition, Hassan (2007) notes that almost all mergers tend to be between medium size firms and large sized firms.
Cross-border mergers and acquisitions in the Pharmaceutical Industry There are numerous reasons that lead to the majority of mergers in pharmaceutical industries. In reference to most mergers and acquisition in pharmaceutical industries in the United States of America, Kang
Comparing and Contrasting the Assumptions Underlying the Various HRE Strategies Compare and Contrast Essay essay help
HRE Strategy Theoretical Perspectives There are a lot of theoretical discussions on the different strategies applied in human resource management as engraved in the management of organizations and strategic literature. The use of strategies was recognized in the management field leading to the use of different strategies in dealing with the overall management of an organization.
The most commonly used strategies are based on a framework that is structured on SWOT analysis and other internal analysis methods in the organization. From such analysis, the management is able to assess the progress of the organization and determine its financial and competitive position hence they are able to make well-informed and helpful decisions.
Some Major duties of HR Personnel include the management of recruitment, performance and compensation, planning of the labor force, organization of on-job trainings, catering for employee leaves and Management of the employee Benefits, management and distribution of overtime, Distribution of the Pay slips, allocation of duties, Management of the employee information and skill, acting on behalf of employees on their grievances, Employee Survey, Exit Interviews
Planning an Integrated Marketing Communications Campaign Coursework essay help online: essay help online
Situation Analysis Athletic footwear industry is very much concentrated (Eric 2006). The industry consists of a large number of smaller and segmented players. One of the key characteristics which define the industry is the purpose and price of the shoes. However, there is a given degree of overlap amongst the various shoe categories especially with regard to casual wear and performance shoes.
For example, a considerable proportion of individuals wear athletic shoes in non-athletic settings. This is an indication that there is a potential for an increment in the size of the market for athletic shoes.
Currently, large firms dominate the athletic shoe industry account for 95% of the entire market while small firms account for only 5%. Some of the key competitor s in the industry includes Adidas, Nike, Reebok, Puma, Skechers, Van, K-Swiss, Asics, Saucony and New Balance (Eric 2006).
Nike Incorporation is the leading firm within the athletic footwear industry. The firm deals with designing and marketing various a variety of athletic footwear. Nike Air Max is one of the leading athletic footwear produced by the company. The product is effectively designed to appeal the consumer. Nike Air Max has an air cushioning and an innovative foam cushioning.
This makes it to be effective with regard to impact absorbing. A thin plate is sandwiched between the cushioning systems to ensure effective support of the feet (Loscher 2006). The price of a pair of Nike Air Max shoes varies from $ 99 to $149 for men while ladies shoes range from $99 to $ 119 (Loscher 2006). A significant proportion of consumers consider Nike Air Max to be of high quality and stylish.
In 2004, Nike had a market share of 42% as illustrated in the pie chart below. The lucrative nature of the industry in relation to profitability has led to a large number of investors venturing the industry. The resultant effect has been an increment in the degree of rivalry. The high degree of rivalry has had a negative effect on the firm as it is evident in the reduction in its market share.
In order to attain a high competitive advantage, firms in the athletic footwear industry are adopting various market positioning strategies. One of these strategies relate to formation of mergers and acquisition. For example, in 2003, Nike Incorporation acquired Converse Company.
Get your 100% original paper on any topic done in as little as 3 hours Learn More This was followed by the Reebok and Adidas merge in 2005 (Fried, Shapiro
Nike Company Marketing Communication Coursework best essay help
Introduction Marketing communication has become an integral part of product and services. The process of incoming current consumers and prospective consumers is among the key competencies’ of any company, a successful marketing communication mix will most likely contribute in boosting sales and revenues (Yeshin,1998. 1-16)
A company’s communication mix may have a lot of elements that all gear effort towards delivering messages to consumers it is therefore important that different elements of the marketing mix work together and produce the same net effect that is in line with overall marketing and corporate objectives and therefore for this to happen the marketing department of any organization must work together and develop these messages carefully.
Nevertheless, it is vital that management of any company comes up with a comprehensive plan that will enable the company communicate product attributes effectively to the consumers (Kotler 2003, 88).
It is important that once a company comes up with a product it goes ahead to define its target market and consequently set marketing objectives, communication objectives, creative strategy and media strategy which are relevant tactics that will go into making the strategy a success and an overall control mechanism that will correct any shortcomings as far as marketing communication is concerned (Hummer 1997, 45).
Therefore when a company conducts its research and gathers all practical and theoretical data pertaining to the creation of an integrated marketing model then the company can go forward to form channels of communicating better with its clients.
Ambiguous results from advertisement campaigns have led marketers to consider adopting other facets of promotion in order to realize marketing communication objectives (Kitchen 2005, 13).
Integrated marketing communication model A good integrated marketing communication program should therefore aim to: identifying target audiences, analyzing the situation, setting marketing communications objectives, developing strategies and tactics, setting a budget and finally evaluating the effectiveness of the campaign (Claudia 2009 4-15)
Get your 100% original paper on any topic done in as little as 3 hours Learn More From the above diagram it is clear that the message sent must be customized specifically to reach the target audience and therefore bring desired results for the sender.
Therefore the aim of the message is it to inform, remind, persuade, instill loyalty, improve on image, or encourage a trial purchase hence, it should be made in such a way that it will identify with the specific target market that includes consumers of the service or product. (Baumol
Reasons and Solutions for Unemployment in USA Research Paper a level english language essay help: a level english language essay help
Unemployment provides statistical evidence of the economic health and performance of a Government and is defined as a count of the number of people who are not actively engaged in gainful jobs, have failed to secure a job in the last four weeks, but have the requisite energy and ability to work on the job they are looking for.
Despite the array of railing disputes on the target and specific causes of unemployment, sanguine researchers into specific causes of unemployment keenly point out a number of them.
The US Bureau of Statistics (BLS) details an analysis of unemployment conditions in the USA and causes of unemployment are presented with staggering figures. News Release (2010) supports its unemployment statistics from a variety of surveys conducted on different households and institutions that span nonfarm and privately employed workers.
By 2010, nonfarm employment level had settled at 9.6 percent with seasonal adjustments. The subsequent months to October of 2010, unemployment rates had hit a 14.8 million mark, a slight adjustment to the 9.6 percentage mark.
News Release (2010) provides a detailed report targeting both male and female employees. By 2010, the unemployment rate for able men was identified to be at 9.7 percent while that one for women had hit an 8.1 percent mark. On the other hand, 27.1 percent of the teenage population was unemployed while whites registered 8.8 percent unemployment and blacks registered 15.7 percent unemployment rate (Kitov, 2006).
On the other hand the Labor Force Statistics from the Current Population Survey (2009) argues that the unemployment rate for other sectors such as the mining sector experienced a temporary decline over the same period in October 2010. However, the slight improvement on employment over the same period was not reflected in all sectors of the economy.
By the same period, a decline in government employment was registered. Additionally, News Release (2010) statistical data highlights reasons for unemployment for different categories of unemployment reasons. These classifications include employees who left or lost their jobs and those who made reentry into their previous jobs.
Get your 100% original paper on any topic done in as little as 3 hours Learn More Further evidence on the grim prospects of the levels of unemployment is fueled by indicators that facilitate the speculations that the economy is stagnant (Labor Force Statistics from the Current Population Survey, 2009).
Based on the statistics discussed above and other credible sources, it is evident that unemployment levels are ever on the rise the US economy. Among the contributing elements is the population explosion of the United States.
Thus the unemployment component expressed as a variable of the degree of unemployed persons against the available labor force in the market correlates strongly with the population density for frictional, structural, seasonal, cyclical, and residual unemployments.
Population as a cause of unemployment relates to the ratio between unemployed and the population density. The higher the population, the higher the level of unemployment expressed as a ratio of the actual population.
Besides high levels of population evidenced from the movements of people from different parts of the world to the USA, inflation has been identified to significantly contribute to high unemployment rates. This is based on the concept of stagflation. Stagflation bears a relationship with aggregate demand and aggregate supply, variables that behave inversely to the Philips curve.
The accumulated effect of inflation on employee retention is that companies find it exclusively expensive to maintain employees at their jobs and opt to lay them off to offload associated costs of maintaining them. In addition to that, inflation raises the cost of production directly appreciating the cost of goods and services while diminishing customer purchasing power.
A rise in the amount of supply of money in a nation is directly related to higher inflation levels causing companies to find it unwise to invest in human capital to facilitate their economic activities.
We will write a custom Research Paper on Reasons and Solutions for Unemployment in USA specifically for you! Get your first paper with 15% OFF Learn More Among the profound causes of unemployment is trade balance. Trade balance is a concept that defines the trend in trade in terms of the differences between a country’s exports and imports. The gap between imports and exports in the US economy has experienced a drastic rise over the years. It is evident that Chinese firms have favorably tilted the balance of trade to their side gaining overwhelmingly on the US market.
Based on the aggregate supply curve, the relationship between unemployment and income per capita as a function of National income(Y) indicates a strong relationship with the rising level of unemployment in the USA. That notwithstanding, the consumer price index has also significantly impacted on the level of unemployment in the country.
The levels of price have a direct relationship with inflation and the buyer buying behavior and ability. This is based on the inflation as a variable for measuring the level of economic performance of the US economy in relation to varying price levels.
Valletta (2005) argues that American firms have over time been facing fierce competition from firms of other countries that offer cheaper products and services. Significant to this is the resulting loss of a considerable pie of the market and profits resulting in reduced employee force and unemployment in the long term.
The concept of lean manufacturing emphasizes on optimum use of resources and other manufacturing strategies targeted at higher profits at minimum operating costs. This concept has had its way on the approaches and strategies organizations employ in running and restructuring organizations.
Business organizations have found themselves compelled to adapt to flat organizations to reduce costs associated with tall organizations and optimize on profits.
De-layering has had an adverse effect on employee retention within these companies and the resulting consequences have been to lay off some employees. While these unemployment variables have had their toll on the level and rate of unemployment in the United States, technology has come with a rude shock (Valletta, 2005).
Known as technology unemployment, this approach fosters the use of automation in manufacturing and service provision processes that play the role of a trained and skilled employee. Technology consumes significantly far less resources in the form of maintenances requirements without the associated costs incurred as wage bills for human employees.
Not sure if you can write a paper on Reasons and Solutions for Unemployment in USA by yourself? We can help you for only $16.05 $11/page Learn More The element of multitasking, an element that is strongly encouraged by most American companies increases the level of unemployment (Kitov, 2006). Multitasking is a concept where individuals can take up more than one job that could be taken up by other people. This hampers productivity though it comes with the benefits of job rotation and job enrichment, a motivational element in growth and personal development.
Policy formulations related to monetary policies that have their genesis on rising duration adversely impacts on wage pressures creating an upward or downward trend for any particular unemployment rate (Valletta, 2005).
To appropriately address the myriads of problems associated with the unemployment levels demands a keen evaluation, identification, and analysis of the unemployment situation and related variables before implementing the solutions.
One of the approaches is to tackle the adverse economic effects of a surging population. While a country cannot stay soundly developed if it adopts negative population policies that undermine the transfer of skills and expertise from different parts of the world, the US needs to design and implement policies that target illegal migrations into the country.
On the other hand, a country cannot develop with a diminishing population. A lean population may have adverse implications on the availability of sufficient labor and appropriate manpower for sustained development and economic growth.
Therefore, the current level of population needs to be maintained while illegal immigrants that may be counted as noise variables when calculating the actual level of unemployment should be controlled (Valletta, 2005).
In addition to the above control, it is recommended that measures to curb high inflation rates and currency depreciation should be implemented by appropriate use of monetary mechanisms to steer the currency from further depreciations in the local and international market, despite the benefits that come with a weaker currency.
While domestic consumption may not offer adequate solutions to unemployment problems, US companies need to revise their strategies in relation to competing firms who may be tagged as emerging threats particularly from India, China, and Brazil.
US companies should establish strong economic and business relationship with emerging markets particularly found in Africa. In addition to that, people should be intensively trained in the use of new technologies to avert the problem of technology unemployment.
References News Release (2010). The Employment Situation. BLS Bureau of Labor Statistics, US Department of Labor. Web.
Kitov, I.O. (2006). Inflation, unemployment, labor force Change in the USA. Web.
Labor Force Statistics from the Current Population Survey (2009). How the Government Measures Unemployment. Bureau of Labor Statistics. Web.
Valletta, R.G. (2005). Rising Unemployment Duration in the United States: Causes and Consequences. Web.
How Can Innovations Sustain Brands? Proposal online essay help: online essay help
Table of Contents Topic Proposal
Aims and Objectives
Scope and Constraints
As branding has become one of the essential components of marketing strategies aimed at promoting the financial success of the company, more and more theories about the methods of effective branding evolve. Innovations are considered one of the tools that can be used to sustain brands.
The following paper presents the proposal of dissertation investigating the specifics of the introduction of new changes and its effects on company’s development and revenues.
Topic Proposal The topic proposed for the dissertation is the impact of innovation on the sustainability of the brand. As more and more marketing strategies continue to develop and be used by companies, the need for careful analysis of such strategies becomes evident.
The exploration of the mentioned topic can contribute to the generalised knowledge about efficient marketing and help to identify whether a continuous introduction of innovations can benefit the organisation and improve brand image.
Aims and Objectives The primary aim of completing the dissertation on the discussed topic is studying the relation between brand sustainability and provision of appropriate innovations.
The objectives of the paper include analysing the relevant academic literature exploring the issue, summarising the results of valid studies investigating the topic, identifying the gaps in the literature, and making appropriate conclusions relevant to the theme of the paper.
All of these steps are supposed to help the author to reveal how the chosen topic is reflected in the experience of companies and valid theoretical concepts and how this knowledge can be used in the future.
Get your 100% original paper on any topic done in as little as 3 hours Learn More Literature Review A considerable number of academic sources explore the topic chosen for the dissertation. The review of relevant literature helps to identify the current theoretical framework of the issues and investigate the findings of the studies revealing its nature and specifics.
Many study books in marketing present valid information about the role of innovations in sustaining the brand. Such literary sources mostly rely on theoretical knowledge about brand nature while also provide relevant facts reflecting the experience of the companies. Study books give a clear understanding of what are the main goals of introducing innovations and explain how the company can benefit from it and which results can be achieved.
The number of scholarly articles discusses the theoretical framework of the issue. Brexendorf, Bayus, and Keller (2015) provided a conceptual framework to “help structure the interrelationship” between brand and innovations management (p. 548).
The article presents and analysis of how these two notions relate to each other and discusses different stages of introduction of new products and features of the company. The authors also identify the gaps in the knowledge about the issue and suggest future research direction.
Franzak and Pitta (2011) discussed the specifics of service dominant and solution dominant brand innovation and presented valid conclusions reflecting the assumption that the implementation of the latter mentioned concept is the key to enhancing brand sustainability. The authors argue that solution-focused logic may help to improve marketing strategies and make the process of setting new products effective and customer-driven.
Other sources of relevant information about the topics are the articles written based on the relevant studies conducted to present the findings that reflect real experience of companies trying to support their brands with the introduction of new elements, methods, and strategies. Various researchers discuss different aspects of the topic and help to construct a comprehensive understanding of the theme.
Beverland, Napoli, and Farrelly (2009) studied whether all brands can innovate in the same way and came to the conclusion that differently positioned brands need to choose the strategy providing the success of new products that corresponds to the specifics of the brand image.
We will write a custom Proposal on How Can Innovations Sustain Brands? specifically for you! Get your first paper with 15% OFF Learn More Besides, the study revealed that companies should consider brand perception as the most significant factor showing the direction of possible changes, brand extensions, in particularly.
Chien (2013) conducted s study shedding the light on the way the company innovations impact customer value. The author used a questionnaire-based survey and revealed the positive relation between the mentioned phenomena. The study contributes to the understanding of the importance of the constant search for new decisions able to boost the organisation’s sustainability.
Chimhundu, Hamlin, and McNeill (2010) investigated the impact of manufacturer brand innovation on the welfare of retailer brands and presented valid information about the most appropriate methods of guiding the process of releasing new products in such way that it benefits both manufacturers and retailers.
Sinapuelas, Wang, and Bohlmann (2015) explained the specifics of the interaction between new changes, brand, and marketing mix variables in line extensions and presented valid conclusions reflecting the assumption that “parent-brand strength” can be considered one of the main factors ensuring the successful implementation of alterations related to the expansion of the brand (p. 558).
The analysis of academic sources presenting valid information about the discussed topic reveals that many aspects of the process of making new changes and its effects on brand have been discussed by the scholars.
Scope and Constraints The scope of the dissertation includes gathering of relevant information about the process of introduction of innovations and its impact on brand’s sustainability, the steps able to minimize the risk of fail, the current methods used by companies, and the theoretical approaches to the explored issue in available books and articles from scholarly peer-reviewed journals and presenting the deep and detailed analysis of the findings.
The main constraints are based on the specifics of the issue and its discussion in the literature, as some gaps can be identified in the generalised knowledge about the issue. While many sources investigate it, only a few of them present relevant information about the long-term experience of companies using innovations to support their brands and provide the valuable comparison of their strategies.
The discussed dissertation is supposed to enable the author to answer some of the vital questions about branding based on the analysis of relevant literary resources. The author is willing to complete the dissertation, as the review of the literature discussing the topic has revealed its importance in everyday decisions made by specialists working in the field of marketing.
Not sure if you can write a paper on How Can Innovations Sustain Brands? by yourself? We can help you for only $16.05 $11/page Learn More Reference List Beverland, M, Napoli, J
The Shapes, Forms, Use, and Functions of Stone “Lithic” Tools in the Paleolithic Age Research Paper college admission essay help
Introduction Stone tools were used during the Paleolithic era by Homo habilis and Homo erectus. Stone was the main raw material, which was touched and refined to produce the desired product. Remains of stone tools provide archaeologists with clues on how human beings made objects using these tools.
Some of the earliest discoveries include the discovery of a hand axe in elephant remains which have been associated with the Pleistocene period in Europe. Lithic tool evolution is dated around 2.6 ma in Ethiopia’s Afar triangle. It was accompanied by emergence of the tradition of Oldowan and the Acheulian tools.
The lithic tool evolution was accompanied with industries like the Oldowan industry and the famous Acheulian industry in the West Turkana region of Kenya during the Paleolithic era.
Acheulian industry came after the Oldowan industry around 1.7 ma. The Mousterian industry followed afterwards and is commonly identified alongside the homo neanderthalensis. Many more stone industries followed suit until when iron and copper industries came into sight.
Stone tool research is also referred to as lithic technology among archaeologists worldwide. Research in this field started in the Scandinavia in the 1830s. These studies help in archaeological analysis so that archaeologists can be able to deduce certain facts in relation to the artifacts made by the lithic tools.
They are pretty important in documenting various facets of prehistoric activities of the Homo sapiens and in exposing their behavioral characteristics. This work tries to explain the forms of stone tools, how they were made and for what purpose.
Stone Tools The characteristic features of stone were the main determinants of the kind of tool to be made from the raw material. Such characteristic diagnostic features include fracture, cleavage, hardness and density among others. Stones which had even fractures were mostly used as raw materials in making flaked tools.
Get your 100% original paper on any topic done in as little as 3 hours Learn More This is because percussion or pressure flaking, a method of manufacturing stone tools, made them to have a smooth concavo-convex finish. Fractures of such materials are found in rocks which have microscopic mineral grains and include rocks which do not cleave. Chalcedony, Chert, and flints are good example of these rocks (Kher
Comprehensive Strategic Management: Emirates Identity Authority Strategy Case Study a level english language essay help: a level english language essay help
Introduction There are many methods managers can use to succeed in developing their businesses regarding a number of external and internal factors that many affect the growing and prospering abilities. Strategic planning is one of the possible management tools that aim at ensuring managers and their employees that they work properly to achieve the same goals and consider the changing environment (Bryson, 2011).
The success of strategic management depends on how soon a manager is able to notice the need for change and take the actions that can promote the change.
Emirates Identity Authority (Emirates ID) offers an example of how a federal government organization may develop a strategy that can affect organizational performance and introduce a company as a powerful strategic planning figure in the United Arab Emirates (UAE) (Al-Khouri, 2012).
The current paper aims at discussing the background of the strategy, its missions, objectives, and outcomes that can prove the effectiveness of the chosen ideas.
Emirates ID approach is defined as successful due to several factors, and one of them is the company’s intention to be the first federal organization that can implement the customized strategy development framework, analyze its lifecycles, and promote the cooperation of different departments under the control of a single team called a Strategy Support Office (SSO).
The problem statement is connected with the immediate and long-term problems that can take place while implementing the strategy because Emirates ID should know if they have enough sources to cope with the challenges caused by mass enrollment or e-services improvements.
Situation Definition There are many reasons for why a governmental organization should focus on developing strategies and involving a number of people in the chosen practices.
Get your 100% original paper on any topic done in as little as 3 hours Learn More In 1998, Ahoy introduced the concept of a ‘trap’ a number of organizations can find themselves because of the inability to anticipate and get ready for unexpected change and the necessity to spend their organizational time on reacting and dealing with the already occurred changes (Al-Khouri, 2012).
Between 2010 and 2013, Emirates ID introduce a strategy with a properly identified mission, vision, and several strategic objectives that help to achieve success and deal with the external challenges.
Performance, Mission, Objectives Emirates ID is the UAE organization that contributes the development of a central population database that is able to save all biometric and even biographic facts of people, who live or visit the UAE. The success of the company may be explained by several values and intentions of the company. Customer orientation is promoted by the development of trustful relations and the abilities to share feedbacks.
The necessity of teamwork makes employees share their experience and knowledge to achieve organizational goals. The attention to innovation is the requirement that helps employees focus on different aspects of their work. Regarding the needs of the company and the expectations of the customers, Emirates ID offers the strategy 2010-2013 with the help of which the company can meet the external changes of the identified period.
The mission of the strategy is to make a considerable contribution to individual and national security by means of improving personal identity of the citizens and visitors of the UAE, providing a population registration, and promoting innovating e-services. Managers have the vision to become one of the principle references that can establish personal identity and contain population data across all regions of the UAE (Al-Khouri, 2012).
The company makes a decision to prepare its managers for any possible changes that can take place on the basis of mass enrollment or e-services improvements and make sure the members of a new SSO are able to promote communication and execution in terms of the strategy offered. Several clear goals are developed to underline the importance and necessity of the strategy.
For example, the enrollment of a new population register may be regarded as a crucial contribution to National and individual security. The attempt to establish ID cards should help to facilitate the delivery of e-services. The possibility of safe and easy data access helps to simplify transactions.
We will write a custom Case Study on Comprehensive Strategic Management: Emirates Identity Authority Strategy specifically for you! Get your first paper with 15% OFF Learn More Finally, the development of a new world-class organization becomes possible with properly developed high-quality services offered in time. All these goals and intents are offered as a basis of the strategy discussed in the case.
Corporate Governance The meaning of corporate governance has been changed during the last centuries. Tricker and Tricker (2012) admit that corporate governance should be defined by the way according to which it is possible to identify and comprehend the power that is spread among different corporate entities.
In other words, corporate governance should describe the relations that are developed among the company’s managers, the representatives of the board of directors, and other people, who may be involved in the development of an organization.
The people of Emirates ID understand how crucial and irreplaceable their work can be for the country. The citizens of the country trust in the achievements of the company and realize that their work improves the quality of life.
The relations that are developed among the employees of Emirates ID may become a good example for other organizations to be followed because its people are able to combine knowledge, trust, and experience to help people informing them about all changes and improvements that are necessary.
For example, the Corporate Governance Office promotes a number of training courses that are available to employees that get involved in customer services centers and asks people not to neglect this chance of personal excellence and quality (Emirates Identity Authority, 2014).
Employees, who can train and improve their qualities, learn new concepts and comprehend the goals of the company regarding the current opportunities and the impact of the internal and external factors. The criteria offered to all UAE international and local organizations make Emirates ID work hard and consider the expectations all the time.
Societal Trends The future of governance also depends on the way of how employees and managers of Emirates ID can understand the importance and worth of societal trends developed by the company. First, the fact of the increased number of tourists cannot be neglected. That is why the questions of demographics and economic development should be constantly discussed.
Not sure if you can write a paper on Comprehensive Strategic Management: Emirates Identity Authority Strategy by yourself? We can help you for only $16.05 $11/page Learn More Besides, such trends as multi-cultural relations, social tensions, and sectarian conflicts may influence the development of the strategy under consideration. Finally, the general concepts like the conditions of privatization, globalization, migration, and digital passion are considered by the SSO to promote a successful future of the company with the chosen corporate governance and custom-oriented policies.
Industry Opportunities and Threats The success of a strategic developmental process depends on a proper identification of the industry threats and opportunities as a part of the SWOT analysis that has to be developed in regards to Emirates ID.
Due to the fact that the company was awarded as the Best Federal Authority according to the UAE Federal Government Excellence Program (Al-Khouri, 2012), it is expected that the company should meet the requirements set by the Federal Government Vision 2021 within the frames of which the UAE organizations can understand how to treat possible future initiatives and external factors.
The SWOT analysis is a chance to look at the external environment and identify the threats and opportunities of the industry and possible reactions of the company.
The main opportunities Emirates IA can use are the burning need to create comprehensive statistics concerning the population growth and the changes that can be observed among native citizens and visitors of the country. E-services have to be improved because of the governmental intentions to move to e-government possibilities.
There is also a necessity to explain the importance of registration to as many applicants as possible. Emirates ID has a chance to analyze the strong and weak aspects of its previous strategy and continue approving its practices in regards to the global expectations and competitions.
As for the threats that are not pleasant to the development of the strategy, it is possible to mention the lack of the required awareness and comprehension of customer needs. Though the company declares itself as a customer-oriented organization, the gaps in services and cooperation with customers are evident in the chosen industry.
It is necessary to focus on legal improvements that can control the roles and duties of different local and national entities. Finally, the evident technological improvements are expected, and the company should be ready to use its potential and meet the requirements set.
Internal Strengths The SWOT analysis aims at identifying the main strong aspects of the company that can be used in the chosen industry. The internal environment is strengthened by means of the production of a unique ID card that can be used by the citizens and visitors of the countries for different transactions. Another peculiar feature of Emirates ID is its leaders, who are ready to promote changes and analyze the results.
The company may also use the connection with various federal and local entities that want to promote a reengineered process as a chance to register population, control the changes, and cope with the challenges based on the complexity of enrollment processes and poor mechanisms for sharing information (Al-Khouri, 2012).
In other words, the strengths of the strategy are explained by the ability of the company to identify the governmental needs and introduce fast and credible solutions to a variety of governmental problems.
Internal Weaknesses However, there are several weak points that can put the strategy under a threat or create some challenges in the process. A poor promotional plan and the inabilities to ensure employees to follow the same activities may challenge the strategy. Performance challenges are also observed in the strategy because it is difficult to introduce performance indicators and explain them reasonably using the available resources only.
The needs of the UAE federal government require more time to be met than it is expected. There is also a weakness in the internal communication that leads to the challenges in connection with external entities. People do not understand how they can use their resources and abilities to create good working conditions. All these aspects have to be better articulated by the managers and the leaders of the company.
Strategic Factors The strategic framework helps to combine several key success factors with the help of which the team may understand how to take the activities in order to meet the goals set (deWit
Micro and Macro-Cosmos in Medicine and Care Models for Prevention of Diabetes Essay college application essay help
The Western Care model, including American and European care models, reflects the holistic, humanistic image of the man. Such image derives from Christianity, which serves as the basis for defining the specifics of human nature, which unites soul and body.
While the mentioned care models pay much attention to the microcosm of a human body, they lack precision in reflecting the specifics of the macrocosm of the environment.
Such approach can be considered to lack comprehensiveness, as appropriate caring about the human body is impossible without caring about the external environmental factors. The analysis of the concepts of micro and macro-cosmos in medicine helps to reveal the important components of effective care models for such common diseases as Diabetes.
The theory of micro and macro-cosmos originates from ancient Greek philosophical concepts. According to this theory, a man (micro-cosmos) is a representation of a universe (macro-cosmos). Such thought is based on the assumption that many of the characteristics of human body reflect the structure of the universe. Therefore, a human body is a reflection of a harmonious organization of the world.
Pythagoras was one of the first scientists and philosophers identifying the continuity between the universe and a human while Plato described the “soul of cosmos in its anthropomorphic representation” in more details (“Microcosm and Macrocosm” par.7). Cosmos has a perfect structure that includes the elements that are related to each other and present a harmonious unity.
The human body has the same structure, as all organs and body systems are interrelated with each other and can function properly only as a healthy unity.
As a result of accepting the discussed theory, medicine ensures that treatment of health problems is holistic and takes into account the functioning of all body systems. Such concept is reflected in care models that emphasize the importance of taking care of the whole organism while treating a disease of a distinct organ or system.
Get your 100% original paper on any topic done in as little as 3 hours Learn More While the described approach to medicine has its clear advantages, it usually lacks the attention paid to the macro-cosmos – the world where we live. However, the environment can be considered one of the main factors impacting the microcosm of the human body. The specifics of the world surrounding us influence the air we breathe, the water we drink, the food we eat, etc.
Therefore, the holistic care model should include not only care about all of the body systems but also care about nature systems. One of the most common chronic diseases, Diabetes, is directly related to the impact of environmental factors.
The importance of having a healthy diet consisting of organic products to prevent and lessen the manifestations of diabetes reflects the significance of environmental factors, as they impact the food we eat. The number of scientific studies has disclosed the relation between such dietary factors as the duration of breastfeeding and the quality of products and the elevated chances of getting Diabetes 1(Knip and Simell 6; Deed et al. 288).
Another environmental factor contributing to the prevalence of Diabetes is air pollution, which is considered responsible for triggering Diabetes 2 (Pasala, Rao, and Sridhar 63) and Diabetes 1 (Hathout et al. 86). Water pollution has also been recognized as the factor that influences the onset of Diabetes (Sofi et al. 632).
The knowledge about the external factors serving as triggers for Diabetes 1 and Diabetes 2 should become the basis of Diabetes prevention used in modern care models. Such prevention should be based on the assumption that the quality of our environment is directly related to the chances of the onset of Diabetes in children and adults.
The methods of preventing Diabetes through adjusting care model to the external factors should include the actions that make the general environmental situation healthier. For example, organizing efforts aimed at improving the quality of the grains, vegetables, and fruits raised in the country can benefit the diet of the population, and, therefore, decrease Diabetes incidence.
Moreover, such dietary recommendations to Diabetic people as lowering the consumption of red meat is directly related to the improvement of nature, as the massive production of meat is one of the main factors contributing to air pollution worldwide.
We will write a custom Essay on Micro and Macro-Cosmos in Medicine and Care Models for Prevention of Diabetes specifically for you! Get your first paper with 15% OFF Learn More This example illustrates the strong relation between a microcosm of a human being and a macrocosm of the universe, as even the smallest everyday habits have an impact on the world.
Other efforts that should be included in care model aimed at preventing Diabetes should include avoiding water and air pollution caused by heavy industries, transport, etc. The discussed guidelines can significantly decrease the prevalence of Diabetes and are already used by many environmentally-conscious people.
The analysis of the concept of micro and macro-cosmos in medicine and the influence of environmental factors on the prevalence of Diabetes reveals that including care about such element of macro-cosmos as environment is one of the powerful keys to ensuring the harmonious functioning of the microcosm of a human being and preventing the growing rates of incidence of Diabetes.
Works Cited Deed, Gary, John Barlow, Dev Kawol, Gary Kilov, Anita Sharma, and Liew Yu Hwa. “Diet and Diabetes.” Australian Family Physician 44.5 (2015): 288-292. Print.
Hathout, Eba, Lawrence Beeson, Mariam Ischander, Ravindra Rao, and John Mace. “Air Pollution and Type 1 Diabetes in Children.” Pediatric Diabetes 7 (2006): 81-87. Print.
Knip, Mikael, and Olli Simell. “Environmental Triggers of Type 1 Diabetes.” Cold Spring Harbor Perspectives in Medicine 2 (2012): 1-15. Print.
Microcosm and Macrocosm. n.d. Web.
Pasala, Sudhir, Allam Rao, and Gary Sridhar. “Built Environment and Diabetes.” International Journal of Diabetes in Developing Countries 30.2 (2010): 63-68. Print.
Not sure if you can write a paper on Micro and Macro-Cosmos in Medicine and Care Models for Prevention of Diabetes by yourself? We can help you for only $16.05 $11/page Learn More Sofi, Hanief, Radhika Gudi, Subha Karumuthil-Melethil, Nicolas Perez, Benjamin Johnson, and Chenthamarakshan Vasu. “PH of Drinking Water Influences the Composition of Gut Microbiome and Type 1 Diabetes Incidence.” Diabetes 63 (2014): 632-644. Print.
The Role of E-Portfolio to Promote Teacher Reflection Analytical Essay essay help free
Teacher professional development is an integral part of teaching practice, and teacher reflection is one of the methods to develop teachers’ skills, knowledge, and techniques. Teacher reflection shows the way of how teachers may interrogate their practices, pose questions concerning the effectiveness of their work, and meet students’ needs and expectations (Lyons, 1998: 115).
Valli (1992: 140) introduces reflection as a deliberative process within the frames of which the ethical implications of teachers’ work are considered alongside with the students’ observations, and the alternative practices are offered.
The purpose of teacher reflection is not only to change the style of teacher’s work but also to promote the evolution in work and understanding of what can be done to help students benefit with the chosen teaching practices. Though teacher reflection is directed to improve the work of teachers, this practice remains to be student-centered as well because the opinions and attitudes of students are considered.
There are many ways on how to promote teacher reflective practice, and e-portfolio is one of the tools that help to engage students in evaluating tutors’ readiness to cooperate (Lyons, 1998: 115).
The study developed by Jenson (2011: 49) explains electronic portfolio from four main principles according to which students should take responsibility for managing information they give about their teachers, select important pieces of information and share them properly, promote the creation of lifelong records about their learning processes, and develop the opportunities to reflect on their tutors’ work consistently.
The success of this study is explained by the possibility to use self-regulation as a powerful chance to reflect on teachers’ work using personal experience and opinions. The work by Alwraikat (2012: 154) aims at describing e-portfolio as a new study formula that can be used in all developed countries on the basis of graduate students’ attitudes.
The author underlines that the level of academic degree is more important than such factors as gender or specialization. Effective portfolios can also serve as the measurements of reflective practice and a kind of pedagogical space where learning and teaching practices can be properly explained (Parkers, Dredger,
Individual Case: Google Incorporation Evaluation Essay college essay help online: college essay help online
Introduction Google Incorporation is one of the largest internet-based companies in the world. The company’s headquarters is in California. The company deals in areas such as software vending, search engine, and internet marketing. In the recent past, the company has added cloud computing to its products line. The company has grown through product differentiation, acquisitions, and merges in the last ten years.
The main competitors of Google are Yahoo, AOL, Microsoft, and LinkedIn, which have the ability to offer alternative perfect substitute to customers who may be unsatisfied with products offered by Google.
The company successfully used flexible sourcing, retail distribution, and product focused differentiation to survive the impact of these competitors. As at the end of the year 2013, Google had the largest market share of 66.7% which was growth by 4% from 63.7% in the year 2010 (Gamble, Peteraf and Thompson, 2015).
Google utilized retail distribution (software vending and internet marketing) in the recent past to further expand its presence in markets like Japan, China, and Europe. It applied product differentiation strategy to expand and position itself as search engine.
Google’s scope of operations was characterized by online retailing of different internet based products targeting individuals, corporate, and government institutions across the globe market segments. For instance, Google created renowned brands for a number of products within its software vending service.
Google applied a series of grand strategies such as concentration, market development, product development, vertical integration, market penetration, and online retail distribution strategies to expose its numerous products across the globe as the most competitive brand.
For instance, Google managed to expand its markets outside North America within the first two years of inceptions besides launching a series of new products such as internet marketing and software vending across the globe.
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Google has a number of resources that have contributed to its success in the global market over the years. In order to ensure business sustainability, Google has concentrated the focused strategy through clear definition and targeting of specific market segment for its online based products.
The strategies are achieved through provision of high quality and unique internet based products, effective distribution and secure network, individual internet user segment, and variety of the internet based products.
Despite the success of these strategies, Google is threatened by its competitors with more or less similar approach in doing business within the Internet Information Providers industry. For instance, Yahoo, AOL, Microsoft, and LinkedIn threaten to reverse the gains that Google has made in the Internet Information Providers industry.
As a prerequisite for sustainable organization performance, the strategic issues that Google is currently facing pivot around the most appropriate market that the company should focus on or neglect in order to survive competition.
Under this strategic issue, Google currently faces the dilemmas of critical focus on the most reachable software market, potentials and threats of entering the stratified software market, potential of re-branding its current software and internet marketing brands, and the best strategies of increasing visibility without appearing as a copy cat of the main competitors.
Therefore, what are the best strategies that Google should focus on to survive competition in the dynamic Internet Information Providers industry? In order to respond to this question, the following sub questions will be answered.
Should Google re-brand or introduce more brands to its current product line?
What strategy will be necessary to properly differentiate the Google’s brand?
External Environment Analysis Porter’s five forces analysis is necessary for Google as it assists in comprehension of the market strengths and weaknesses. Although Google has been a household name in the global internet information providers industry, there are several players that have limited its competitive advantage in the industry. The five forces determining the competitive advantage of companies operating within the industry are discussed below.
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Threat of entry
It is very difficult for a new entrant in the Internet Information Providers industry to successfully create a strong brand that can challenge dominance of Google, Yahoo, AOL, Microsoft, and LinkedIn among others. It would require massive capital for an aspiring investor to outperform their business prowess.
Therefore, a new entrant may face difficulty in increasing brand visibility and cutting a piece of the market share. Since the Internet Information Providers industry is characterized by the ability to create high quality brands, a new entrant will have to build a following from scratch. This requires a lot of resources.
Threat of substitutes
In the internet marketing and software vending segments within the Internet Information Providers industry, threat of possible substitutes is very strong since most of the products are customized to perform specific functions, thus, rarely have substitutes.
Yahoo, AOL, Microsoft, and LinkedIn have the ability to offer an alternative perfect substitute to customers who may be unsatisfied with products offered at Google Incorporation. Unsatisfied customers, therefore have other alternatives from where they can get the products traded by Google. However, imitations may threaten the market of new or current players.
When the counterfeits softwares make it into the mainstream market, the revenues of genuine companies will decline. In order to remain relevant, the Google Incorporation has established a unique market for its customer through tailored optometry internet marketing and software products that are customized.
Suppliers’ bargaining power
In the Internet Information Providers industry, the influence of the suppliers is highest when large volumes of softwares are purchased by a service provider. When the influence is high, profitability of the establishments in this industry is low since the cost of creating and licensing some of the products is very high.
Since suppliers within the Internet Information Providers industry operate at local and international levels, their influence differs. For instance, China, India, and Japan suppliers the largest volume of softwares that Google integrates in its business platform to offer fast and reliable search engine. Yahoo, AOL, Microsoft and other industry players have more than 1000 suppliers each.
The partnerships between independent manufacturers and vendors of softwares reduce the power of the suppliers in this industry. Google Incorporation has endeavored to use its deep reservoirs as a strategy for balancing the supply forces in the fragile software vending and internet marketing sectors of the US and across the globe.
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There is strong power in the fragmented internet marketing and software vending segments which are indirect and direct to customers. Despite the fact that these search engine businesses have very strong brand names; the buyers in this sector have the power to influence the prices for the products since there are a variety of services to choose from.
The power of the buyers is high since this industry is characterized by high competition. Therefore, each company considers the perception of their customers before setting prices in order to survive competition. Fortunately, Google has been consistent in maintaining their prices at half of the average prices of other brands due to global coverage and high economies of scale.
There are several brands operating in the same industry with virtually all of them dealing with a variety of search engine products and services. Players in the industry must be careful to survive any aggressive move by a competitor through creating a flexible brand name and constant product diversification. For instance, Yahoo provides the biggest competition to Google due to its big market share and expanded network standing at 30%.
With many customers looking for good value for their money, quality in service delivery has remained the main basis upon which customers are making their final decision to purchase products in the volatile Internet Information Providers industry of the US and across the globe.
All the players in the industry are putting measures in place to ensure they attract more customers and therefore expand their market share through creation of a smooth supply chain, diversification, and brand positioning. In line with this, Google has created multiple brands from its internet marketing and software vending products.
Key Success Factors Within the External Environment
Google has established a brand image that enables it to attract customers with less effort as opposed to most of its less established rivals. The entrants have to invest heavily in promotion and advertising for them to attract new customers and maintain their customers. The established brand image has enabled the company to cut on its cost and get increased levels of profitability.
Steady commitment to quality
Strong commitment to quality and product innovation enables the company to get the right experience for their customers. This has been possible through the recruitment of employees with the right skills and knowledge. These employees are further trained to understand the company production strategies. Moreover, the company conducts more market research to ascertain customer thoughts and changing demands.
Google has an active presence in all over America with an expanding presence in all other continents. In the past five years, revenues from sales doubled annually and the company expanded steadily.
Having been in the Internet Information Providers industry for over 10 years, Google has acquired enough experience to compete favorably in the industry. It has had sufficient time to learn from its weaknesses and develop long-term strategies that will anchor it through the future of the market.
Industry Analysis Industry Profile and Attractiveness
The Internet Information Providers industry has experienced steady growth as more customers embrace renowned brands such as Yahoo, AOL, Microsoft, and LinkedIn. The global Internet Information Providers industry has an estimated market value of over $200 billion.
The US, Asia, and Europe represent 76% of the market share. Despite the economic swing of 2007-2008 financial years, the players in this industry managed to recover and are currently experiencing an average growth of 20% annually.
At present, the Internet Information Providers industry command 18% of the total market value of the consumer internet purchases across the globe. The market share is anticipated to expand further to 22% by the year 2020 (Gamble et al., 2015). The search industry at present is controlled by Google, Yahoo, AOL, Microsoft, and LinkedIn, who have managed to establish a household name for their brands.
Moreover, promotional services adopted by these companies have spurred the growth of internet service market across the globe. In addition, adoption of efficient and reliable technology in the marketing of these products positively skewed the market to the advantage of these internet based giants.
Based on the annual growth and market share, the incumbents are positioned to benefit in the future because the industry is highly attractive, especially in the emerging markets in Asia and Africa.
The Internet Information Providers industry is fragmented because there is no single enterprise with large enough shares to determine the industry’s direction. There are about ten major companies in the industry and the four major players have about 85% share combined and the rest of the industry is made up of small private-owned companies.
The largest, most important player in the industry is Google who currently holds 67.5% of the market share on its own. The second largest player in the Microsoft Company with an estimated 18% market share, followed by Yahoo with a 16% global market share (Gamble et al., 2015).
The industry is very competitive because these companies offer similar products and trade within the same platform. Because of this, the basis for competition in the industry is price followed by product design.
There are five success factors that are the most important to this industry, which include contacts within key markets, guaranteed supply of key inputs, ability to alter goods and services in favor of market conditions, production of services currently favored by the market and a highly trained workforce. The industry is heavily influenced by the state of the economy and consumer’s disposable income.
Growth over the past 5 years has come from a post recession increase in consumer’s disposable income. The recent recession is also a good example of this industry’s sensitivity to disposable income as 2011 saw a 27.9% decrease in revenue as compared to 2010 (Gamble et al., 2015).
Google and other competitors operate in the oligopolistic market structure. The industry has unique operational strategies which can be equated to the ideals of oligopolistic market, characterized by few competitors dominating the global search engine, internet marketing, and software vending markets.
Strong commitment to quality and product innovation has enabled these companies to get the right experience for their customers. Moreover, the companies conduct more market research to ascertain customer thoughts and changing demands. For instance, Google has consistently increased its production modification and diversification of products in the market instead of reducing output with intent of increasing prices.
There are few competitors who dominate the industry such as Google, Yahoo, AOL, Microsoft, and LinkedIn among others. These companies control the industry. The Walt Disney Parks and Resorts Worldwide Incorporation has the largest market control of 24% with the other companies sharing the rest of the market (Gamble et al., 2015).
Since the industry is dominated be few global brands, it is very difficult for a new company to enter in this market and breakeven since the competitors benefit from economies of scale. Besides, the capital requirement for entry is very enormous for a new entrant.
Most of products and services offered by Google and its competitors are perfect substitutes and tend to have similar price ranges due to standardized operational costing and targeting strategies. Since these companies target similar customer segment, they have limited alternatives in terms of multiple pricing.
The companies use self advertisement and other forms of media to market different products. The self advertisement is possible due to their global brand image and active presences in the major markets across the globe.
The industry structure affects the strategies used by Google and its competitors in terms of pricing of products and customer segmentation. Since the main competitors offer perfect substitute products, Google has to ensure that its prices remain competitive to avoid losing customers to some of the competitors.
Besides, the company has to constantly remodel and integrate its products to maintain its current top position, which can easily be taken by the few giant competitors. Since the market structure is oligopolistic, the financial performance of Google has been stable and predictable since it has been able to earn very high profits since the barriers to entry such as large capital and logistic support blocks new entrants from penetrating the market.
Besides, the company has been able to use product differentiation strategy by offering series of brands from similar product category to ensure that the revenues of the company are above that of its major competitors.
Company Situation Financial Standing
The financial standing of the Google Inc. has fluctuated significantly between 2008 and 2012. From the balance sheet, it can be observed that the total assets grew from $2.467.12 million in 2010 to $3,663.10 million in 2013. Further, the liabilities rose from $961.82 million in 2010 to $1,242.50 million in 2013. Also, it can be noted that the value of equity followed a similar trend.
It increased from $1,505,293 million in 2010 to $2,420.70 million in 2013. The highest growth rate was attained in 2008 where sales grew by 21.75%. The least growth rate was attained in 2012 where sales decreased by 5.30%. During the global financial crisis that is in 2009 sales grew by 1.56% only (Gamble et al., 2015).
Return on assets The return on assets improved from 29.79% in 2010 to 33.43% in 2011. It declined to 21.33% in 2012. This implies that the amount of profit generated from a unit of asset decreased over the period.
This shows that the profitability and the efficiency in the utilization of the assets of the company declined over the period. This could also be a signal that the property of the company have dilapidated, thus, they cannot engender a considerable amount of returns.
Return on equity The values of return on equity were high and they improved from 48.82% in 2010 to 54.62% in 2011. However, in 2012, the value dropped to 32.28%. The high values promises the shareholders high returns for their investments. The declining amount of return on equity can also be caused by the increasing amount of long term debt. An increase in debt results in an increase in interest expense.
Current ratio The current ratio was fairly stable during the period. The value of the ratio was 2.56 in 2010 and 2.54 in 2012. Thus, it can be observed that the company can adequately pay the short term obligations using current assets. This shows that the company has a sound financial standing.
Working capital The working capital rose from $773,605 million in 2010 to $859,371 million in 2011. The value rose further to $1,042 million in 2012. It implies that the value of current assets exceeds the current liabilities. The two liquidity ratios were stable during the period. It shows that the company is effective in liquidity and working capital management. This gives confidence to the debt and capital providers.
Debt to assets The value of debt to total assets was stable during the period. The ratio was 0.3899 in 2010 and 0.3880 in 2011. The fractions imply that the percentage of assets that are funded using liability remained stable during the period. The ratios also show that the company maintained a low leverage level during the period.
Debt to equity The debt to equity ratio was also stable during the period. The value of the ratio was 0.639 in 2010 and 0.6341 in 2011. It is a suggestion that about 63% of the assets of the company are proactively funded through the debt option.
The two leverage ratios show that the Google Company has a low debt proportion in the capital configuration. This gives the company room to take more debt that can be used or growth and expansion. Thus, the company has not fully exploited its potential. The growth prospects will translate to better performance in the future.
The stable and management team comprising of directors and several managers is instrumental towards providing necessary support and guidance in provision of software vending, internet marketing, and search engine products to customers and reviewing current operational strategies in line with the demands of their clients at Google.
For instance, the management team introduced the internet marketing service in response to the demands of the clients. This has enabled Google to fund different business project initiatives at affordable loan repayment interest rates.
Google also enjoys a wide network and subsidiaries in the US and several representative offices in different regions outside the US. This is important in attracting more customers in those regions where the company is yet to reach full potential. Besides, the numerous branches have improved its products visibility and accessibility.
Google has increased own software vending and internet marketing business in the last few years, particularly in Western Europe and North America. Company owned software vending and internet marketing products have become growth drivers and important distribution points for the company.
The vivid presentation of Google brands supports differentiated perception by consumers beyond their product experiences, further strengthening the brand image. Moreover, the establishment of a strong and reliable internet marketing product by Google represents a major growth for the company. The other strength of Google is efficient customer relationship management strategy.
Google has more presence in the US than other parts of the globe. Specifically, unlike its main competitor Yahoo, Google has limited presence in Asia. Thus, the company does not enjoy the substantive demand in the global market as its customer catchment area is restricted outside the expansive Asian market. Besides, the focus of Google is more on customized internet based brands and products.
This is counterproductive in terms of revenue generation since the majority of its customers are small businesses and private individuals who cannot operate in the customized platform. Besides, Google has high inventory cost since it software development is very expensive to create and maintain.
Managing some of the research and development projects may not be sustainable in the long run if the annual turnover reduces at Google. As a result of these weaknesses, Google has not been able to efficiently penetrate the small business segment within its Business-to-Business model of operation.
Google focus on quality products has compromised its ability to incorporate views of a section of its consumers, such as addition of more search languages.
Google has an opportunity to expand its scope to cater for expanded product and service lines since its asset base is strong enough to sustain any growth in the market. This opportunity will help in boosting Google’s revenues and leadership position in the global Internet Information Providers industry. As a result, Google will be in a position to double its current revenues and increase the customer base.
The company’s global presence and strong performance in most regions demonstrate that it can be successful in nearly all countries of the world. It is on this ground that Google plans entry into the regions where its presence is not yet felt. Secondly, working in collaboration with subsidiary companies may enable ease of entry into new markets.
The main threat to the survival of Google is the competition from counterfeit products that may act as direct substitute to its brands. Thus, the expansion and market penetration strategies that Google proposes are likely to face opposition if these fake products are expanding their market share. Google is faced with fierce competition from its rivals, which requires adoption of more vigilant strategies.
The soaring demand for software and integrated internet marketing applications across the world may prompt suppliers and independent producers to increase the prices, resulting in high costs of production and lower levels of profitability. Political issues in different markets, such as control of internet accessibility in some countries in Asia and Africa may threaten the company from achieving its profitability objectives in the market.
Generic and Grand Strategy Recommendations In order to remain competitive, the company should implement focused product differentiation strategy by applying concentration, market development, product development, vertical integration, market penetration, and retail distribution as grand strategies as summarized in appendix 3.
Google should ponder concentration to its products in countries which do not have strict laws that protect the business, when expanding further to other foreign markets, especially in software vending and internet marketing product segments. Countries like China do not have strict rules which protect business entities from being copied by competitors.
This will help in safeguarding its products’ brands and making sure that it targets specific market segments.
In the process, the company will gain a fair share of the current market controlled by Chinese search engine companies.
It will also ensure that Google introduces measures in its operative process that would make it distinct in the market from any firm.
Application and justification
The introduction of product concentration should be applied while ensuring that the targeted markets, especially in Asia, have customized products that are unique to that region.
The key performance indicator will be increased revenue in the Asian market by 6% in the first year of implementation and 10% thereafter. Therefore, product concentration will position Google as a strong incumbent brand in the global Internet Information Providers industry.
Google may partner which medium businesses retailing products similar to those of its competitors. For instance, the company may partner with private programmers and software developers to boost its current product brands.
The objective of this recommendation is to expand Google’s market and make it easy for customers to access the products.
Application and justification
This objective can be achieved through created on in-house production, supply chain, and marketing strategies for the software vending through partnerships with private software developers. When properly implemented, the company is likely to counter the strategy of its competitors, such as Yahoo, of reaching the customers through proxy business platforms.
The key performance indicator will be reduced inventory cost by 10% in the first year of application since costs related to running the business are expected to drop. This strategy takes some initial costs to develop the integration concept but the advantages are ability to legally protect the product, creation of some barriers to competition, and general promotion of customer loyalty.
Cost leadership strategy is vital in business management, especially in an industry with stiff competition, such as Google.
The company may penetrate the African and Asian markets further through introduction of customized products that target different market segments such as direct customers through an innovative approach. The objective of this recommendation is to adopt the market leadership strategy to improve Google’s product quality and appearance.
This objective is achievable through creation of different high quality products and distinctive brands.
Application and justification
As a result, this venture will develop a cumulative experience, optimal performance, and product availability through application of alternative technology and human skills. The key performance indicator for this strategy is the ability to create a new product, thus increased number of customer ratings by 3% after the first year of implementation.
An improved approach to product management through diversification will improve the visibility of Google brands. The buyer will make an effort to learn the Google’s values, vision, challenges, and operating environment. Such cooperation will turn new brands into a competitive advantage instead of a cost.
Operational efficiency and market niche provide an indication of how well the company manages its resources, that is, how well it employs its assets to generate sales and income. It also shows the level of activity of the corporation as indicated by the turnover ratios. The level of activity for Google has remained relatively stable despite threat of competition, constant change of taste, and varying preference.
To ensure that the company streamlines its operational costs.
Application and justification
Through implementing this proposal, the company will reduce its wage bill and seal cost loop holes.
Properly designed online marketing and product distribution management facilitate the success and sustainability in online marketing. To increase credibility and maintain professionalism, the current channels of reaching the consumers at Google should be tailored to encompass processes and features that flawlessly facilitate a healthy and a lifetime relationship between the business and its clients.
The new development elements that the company should incorporate include trust, liability acceptance, distribution, fair retribution process, and passing accurate information to target audience in order to restore confidence within these networks.
Application and justification
Essentially, the success of e-marketing depends on proper alignment of a functional team that is responsible for the creation of flexible and quantifiable measurement tracking tools for periodically reviewing results. This strategy will ensure that the business is sustainable.
The above recommendations may become the new blueprint for sustainable expansion, cost management, and product development for Google since the company already has a global appeal and deep capital reservoir.
Through implementation of the recommendations, the company will be able to expand its current market share through competitive pricing, innovation, and multiple-branding of its product. As a result, Google will increase its competitive advantage over Microsoft, Yahoo, and other competitors.
Conclusion Generally, Google has been largely successful in the market, and bears ability to competently survive in the market. Incorporation of the Porter’s market forces in the management of this successful US based search engine giant is directly linked to its consistency, profitability, and efficiency.
Successful execution solely functions of inclusiveness, creation of quantifiable tracking devices for results, and recruiting an informed support team. Generally, the above recommendations should be practiced flexibly since Google’s operation environment is characterized by constant dynamics that may make previous designs irrelevant.
Appendices Appendix 1 – Summary of the Five-Force Analysis
Appendix 2 –SWOT Summary
Strengths Weaknesses Clear product differentiation
Strong global brand image
Positive urban influence
Established online store
Failure to focus on the low-end market
High inventory costs
Opportunities Threats Strong global presence depicts the ease of entry into new regions
Better collaboration with subsidiary companies
High supplier power reduces profits
The threat of counterfeiting products of Google is very high
Appendix 3: Summary of industry ratio
RATIOS SUB-RATIOS Google Ratio Industry Average (Approx) Profitability Ratios Return of Assets 0.34 – Return of Equity 0.29 – Liquidity Ratios Current Ratio 2.54 1.60 to 2.30 Quick Ratio 1.36 1.30 to 1.80 Leverage Ratios Debt-Equity Ratio 0.29 Interest Coverage Ratio – Efficiency Ratios Assets Turnover Ratio 1.45 1.20 Inventory Turnover Ratio 3.19 – Reference Gamble, J., Peteraf, M.,
Armored Vehicles Engines Analytical Essay essay help online free
The development of modern mechanics and supporting technologies can amaze even the most casual person in the field. Having a relatively short history of formation and development, armored vehicles nowadays are one of the most reliable, inviolable and unbreakable mechanism one can imagine. Due to the offensive and defensive functions they perform, armored vehicles need highly efficient and fuel-saving engines.
Jackson notes that “today’s armored vehicles are a mix of technology, metal, and speed” with powerful engines than allow them “to move over uneven land and city streets” (8). Armored vehicle’s main purposes are to carry and defend the personnel inside, to withstand attacks and to conduct attacks in case an armed car is equipped with a weapon (Marshall Cavendish Corporation Staff 164).
Armored vehicles can be either wheeled such as, for instance, armored cars and armored personnel carriers or tracked represented by tanks, infantry fighting vehicles (Mastinu and Ploechl 401). As armored vehicles have a high power-to-weight ratio, they need less gear ratio, which in its turn increases tractive effort over the speed range and diminishes the effect of mass factor (Mastinu and Ploechl 435).
Most of the armored vehicles have diesel engines. Before the World War II, petrol fuel was more widely used. The main problem of petrol fuel in tanks and other armored vehicles was its high flammability rate (Dougherty 310). Comparing diesel engines with gasoline, one can state that the first are less fuel consuming, more thermally efficient and can operate for increased amounts of time.
Such peculiarities are especially important in tanks that have to cope with long distances with uneven surfaces and can be fueled not very often. Modern tanks usually carry about 1200 liters of fuel, which can be consumed to cover around 550 kilometers of the ordinary road; uneven off-roads require mode power from the engine, so more fuel is needed (Marshall Cavendish Corporation Staff 167).
Diesel engines are widely used for both wheeled and tracked vehicles. However, in the case of tracked vehicles diesel engines have to take less space. To achieve this aim, engines with air-cooling, steering and transmission systems are built into a power pack (Mastinu and Ploechl 436).
For heavier offensive tracked vehicles developed in the modern decades gas turbine engines are used. In this type of engine, fuel is not burned but the gas is compressed and heated. Afterward, the energy of the compressed and heated gas is converted into mechanical work on the shaft of the gas turbine (Lee 279).
Get your 100% original paper on any topic done in as little as 3 hours Learn More Compared to diesel engines gas turbine engines have much more power and less weight while having the same size. They also are less noisy and emit less smoke. The vehicle with the gas turbine engine is easier to start. Usually, it is a matter of several minutes in comparison with the diesel engine.
In cold conditions, diesel engine needs to warm-up for a substantial amount of time while the gas turbine warms quickly despite the temperature (Walsh and Fletcher 25). At the same time, gas turbine engines require bigger amounts of carried fuel (Mastinu and Ploechl 437).
Overall, it can be seen that according to the goals, sphere and conditions of functioning of the armored vehicles different types of engines may be used. While diesel engines can establish in lighter armored vehicles that need to run a significant number of kilometers, gas turbine engines are suitable for heavy offensive tanks and infantry fighting vehicles.
Works Cited Dougherty, Martin. Land Warfare: From World War I to the Present Day. San Diego, CA: Thunder Bay, 2008. Print.
Jackson, Kay. Armored Vehicles in Action. New York, NY: PowerKids, 2009. Print.
Lee, T. Military Technologies of the World. Westport, CT: Praeger Security International, 2009. Print.
Marshall Cavendish Corporation Staff. How It Works: Science and Technology. New York, NY: Marshall Cavendish, 2003. Print.
We will write a custom Critical Writing on Armored Vehicles Engines specifically for you! Get your first paper with 15% OFF Learn More Mastinu, Giampiero, and Manfred Ploechl. Road and Off-road Vehicle System Dynamics Handbook. Boca Raton, FL: CRC, 2014. Print.
Walsh, Philip, and Paul Fletcher. Gas Turbine Performance. Oxford, UK: Blackwell, 2008. Print.
Research Growth Plan: Mirch Masala Inc. Evaluation Essay college essay help: college essay help
Abstract This paper will focus on the development of a growth plan for a restaurant that currently faces some issues, but has the potential to develop and expand that is not entirely realized. The strategy will be focused on the improvement of existing product and service. Such methods as surveys, interviews, and observation will be used during the research process.
Executive Summary Mirch Masala Inc. is a Dubai-based restaurant that provides its customers with a broad range of Pakistani dishes, and the Halal law is taken into account. The primary purpose of this paper is to develop a strategy that would make Mirch Masala a high growth firm.
One of the core aspects that need to be considered is that it currently has an enormous potential to become one of the leading companies in this market, and it is going to be discussed in great detail. It needs to be said that this is a high-risk industry, and it is hard to justify dramatic changes.
The methodology for the research will consist of questionnaires, interviews, and observations. Improving an existing product and service is the strategy that is going to be chosen in this particular case, and it will focus on internal aspects of the business (Barringer
Business Analytics Essay argumentative essay help: argumentative essay help
Nowadays business analytics has established itself as an efficient tool for improving a management performance. A smart approach towards a company’s data interpretation allows to find out the possible drawbacks, predict potential problems, monitor the collective achievements and, most importantly, to perform a more reasonable and grounded decision-making process.
It is evident today that one has to be capable of processing large amounts of information in order to be a successful competitor. Therefore, companies contribute significantly to the modern technologies and professional personnel that constitute a favorable analytical environment (Pearlson
Etihad Airways to Collaborate with Maharashtra Government for Economic Growth Essay (Article) essay help
Table of Contents Summary
The impact on Etihad Airways
Summary The main issue of the article is an establishment of collaborative bonds between Etihad Airways and the government of Maharashtra.
The author of the article describes the key meeting between James Hogan, who serves as a Chief Information Operator for the crucial airlines corporation and Devendra Fadnavis. The latter works for the Maharashtra government.
The fundamental issues that were discussed during the meeting concern the effects of both external and internal schooling regulations.
Naturally, both sides concentrated their attention on the problems that are common for two institutions and might be solved under the circumstances of mutual understanding and hard work.
Naturally, the CEO or a government deputy speaks to you, and if you are reluctant to speak, there is a ladder to get into you room.
Moreover, James Hogan dwells on the airlines improvement and a tight cooperation of the company with Jet Airways, for the latter serves a similar purpose. It turns out that Jet Airways, as well as the reviewed company conduct flights between India and the former country.
The concept of the airways collaboration represents quite a rare combination of connections since the corporations or organizations, which specialize in similar services, are likely to stand in strong opposition to each other. Despite the fact that Jet Airways tend to conduct a bigger number of flights than Etihad Airways, both companies managed to combine its qualities in a striving to achieve success and enter the arena of the most powerful Asian Airways.
Get your 100% original paper on any topic done in as little as 3 hours Learn More The economic collaboration between two major flight transition corporations already reached a considerable prosperity and yielded positive results.
Thus, today, Etihad cargoes transit approximately 750 million investments of the key Asian industrial bodies. Lately, the corporation started to collaborate with the companies of other world continents. Thus, Etihad ships transit the product and tools from the USA, Europe and so on.
Main Issue The collaboration between Etihad and Jan Airways can promote the economic growth of the major world industries as well as service corporations. Since two airlines possess its unique qualities and systems of transitions, they do not reiterate their mechanisms but add up its features to each other instead.
Thus, the major task of the combination is to provide a diplomatic union of high-quality transition services that could occupy a domineering position in the market for flight services. Moreover, the union aims at extending its properties from the purely industry-driven to the tourist ones.
Other Issue Utilizing the capacities of the resources
Creating partnership relationships
Establishing high-quality services
Entering the arena of domineering world transition services
Extending the scopes of specialization
Creating a beneficial environment for the economic prosperity and well-being
Finding a simple and natural balance between the industry-driven and cultural services
Establishing external connections
The impact on Etihad Airways An enormous number of flights to India were sustained through the Etihad Airways together with the Jet Airways corporation. Etihad Airways produced a significant influence on the investing into the India policies. Moreover, Etihad ship regularly supports the flow of Indian materials from one part of the world to the other since it contributes to the economic prosperity and world politics stabilization.
Recently, Etihad Airways started influencing the global market of transitional services since it launched the first flights and cargo transitions between the European countries as well as the United States of America and Asian countries. Therefore, the Etihad Airways service produced a considerable influence on the sphere of business transitions.
Rate/weight of impact
We will write a custom Article on Etihad Airways to Collaborate with Maharashtra Government for Economic Growth specifically for you! Get your first paper with 15% OFF Learn More Issue (s) Impact Rating Weight Expanding the Airline Capacity The possibility of expanding the number of Etihad Airways throughout the week news. The opportunity to extend the purposes of the transitional services by launching the first touristic and cultural flights through the union of Jet Airways and Etihad Airways. H 4 Establishing External Connection Collaborating with Jet Airways so that to reach the worldwide positioning and recognition as the major transition services corporations as we as the stipulators of economic prosperity. It primarily concerns the improvements in the economies of Asian countries. H 5 Tourism and Cargo Passport Matching the quality to the human factor and dedicating the excellent transition services to the touristic and cultural trips. H 2 Urgency of the issue(s)
Issue (s) Urgency Rating Weight Expanding the Airline Capacity Must to increase our airline capacity since it possesses the necessary resources that were gained so that to extend the transitions H 4 Establishing Connection Must to find ways to maintaining the existent bonds with Jet Airways. The union is a guarantee of the future extensions since it was acknowledged that Etihad Airways can reach its aims quickly through maintaining the partnership bonds with its counterpart, which has already certified its status in the market of transition services both in Asian countries and other parts of the world continents H 5 Tourism and Cargo Passport Must be a sustainable business. The development of transitional touristic services calls out a complex of modifications both in structure of the Airways machines and the organization of the transition process H 1 Nature of issue(s).implications on your company, and recommended actions
Issue (s) Impact Urgency Strategic Operational OP Threat Strength Weakness Recommended actions Expanding the airline capacity H4 H4 Increasing of the machinery number as well as a creation of new routes. The introduction of innovative transition methods that is based on automatic mechanism. H5 Increase the capacity with higher flights prices. Since the renovation of the units Airways services will require some financial expenditure, there is a strong need to promote some slight transition price enhancements H4 H4 High capacity and global economy come as the outcomes of the airline extension H3 Considerable financial investments, as well as a possible shortage in clients number since the extension, require prices enhancement Finding a way to travel with Etihad Airways, due to the highest quality standards. Enjoying the advantages of renovated tourism-driven flight programs. Establishing connection Tourism and cargo passport
H5 H5 Finding a creative way to support information and resources exchange To establish a connection between the business-directed flights and touristic flights
H5 Initiating diverse debates on the world platforms, which stipulate the connection supportPromotion of the tourism-driven journeys through India and other Asian countries H5 Being well-secured and protected No Engaging in the discussions that focus on the issue as well as collaborating with the world corporations that can share their experience of the international projects development Usage of the Etihad Airways services with a purpose of organizing touristic trips Reference Poonoosamy, V., Modi, N., Hogan, J.,
Effects of Ageing Population as Driving Force Research Paper cheap essay help: cheap essay help
Table of Contents Introduction
Introduction One of the great accomplishments of the 20th century is improvement in life expectancy. For instance, demographic figures indicate that life expectancy in America has increased from 45 years in the early 1900s to 75.6 in the year 2004 (Feldstein 23). Nevertheless, improved life expectancy joint with decreasing birth rates is becoming a major concern in today’s society.
Across the globe, the population is ageing. The situation is being experienced at a time when the number of people required in the workforce is increasing raising fears over its impacts to the society (Firth 56). As such, diverse age groups have dissimilar desires and productive capabilities. Therefore, countries’ social, economic, political, and environmental features will vary as their population ages.
Social Positive effects Negative effects Ageing people contribute positively to society through their services (Harper 4). Compared to the younger generation, the elderly participate more in community voluntary services.
Aging population leads to a lower crime rate.
Older people participate in supporting and sustaining social network enhancing family and community setups.
Ageing population strains medical services. Unlike the younger generation, the elderly are prone to terminal illnesses, which require comprehensive medical services and care.
Older people have specific needs like declining mobility. The above imply that they are more dependent on other persons. A country with increased aging persons is straining its present population numbers.
Ageing population will strain resources in elderly homes.
Economic Positive effects Negative effects An increased aging population will lead to a bigger market for goods and services associated with the elderly.
An aging population has a reduced birthrate. Thus, the government spending on education is reduced.
Aging population leads to shortage of workers leading to increased wages (Jones 20). Through this, the economic growth of a country will be impaired.
Aging population will increase the government spending on healthcare services.
An increase in aging population will lead to a pension crisis. In such situations, a shortage of money to cover pensions will be witnessed.
An aging population leads to increased taxes because of decreased number of employees (Onofri 27). An increase in taxation rates will hurt the economic growth of a country.
Political Positive effects Negative effects Aging population will enhance political stability of a country. Compared to the younger generation, the elderly participate less in conflicts that might fuel wars among communities.
A country with an aging population will attract immigrants from countries with a younger population. Because of this, tensions will arise between the immigrants and the residence. The tension may fuel civil wars.
Environmental Positive effects Negative effects Compared with younger population, ageing people contribute positively to society through their services (Kaiser 4). For instance, participate more in community voluntary services aimed at conserving the environment.
Aging population will require construction of additional home cares for the elderly. Construction and utilization of these structures will lead to negative environmental impacts (Kaiser 2). For instance, these homes will strain the available water resources, water treatment plants, and waste collection.
Available figures indicate that an aging population travels more frequently compared with a younger generation (Kaiser 2). Increased travelling has negative environmental impacts resulting from augmented fuel consumption. Through this, associated emissions will surge resulting in air pollution.
Works Cited Feldstein, Martin. The Effects Of The Ageing European Population On Economic Growth And Budgets. Cambridge, Mass.: National Bureau of Economic Research, 2006. Print.
Firth, Lisa. An Ageing Population. Cambridge: Independence, 2008. Print.
Harper, Sarah. “Editorial: Social Security In An Ageing World”. Population Ageing 2.1-2 (2009): 1-4. Print.
Jones, Gavin. “Population Ageing In Asia and Its Implications For Mobility”. Population Ageing 1.1 (2008): 31-49. Print
Kaiser, Angelika. “A Review Of Longitudinal Datasets On Ageing”. Population Ageing 6.1-2 (2013): 5-27. Print.
Get your 100% original paper on any topic done in as little as 3 hours Learn More Onofri, Paolo. The Economics of An Ageing Population. Cheltenham, UK: Edward Elgar Pub., 2004. Print.
Activator Control of Nucleosome Occupancy in Activation and Repression of Transcription Essay (Article) essay help site:edu
Article Analysis The Authors’ Question
The article Activator Control of Nucleosome Occupancy in Activation and Repression of Transcription by Bryant et al. delves on a highly studied area on the relationship between chromatin structure and gene expression (par.1). In this study, the authors assert that the universal activator, namely the Gal4, helps to remove promoter nucleosomes.
In the process, it triggers the transcription of information. However, the way the activator performs this function is a least known process. This gap has been the subject of debate in many studies. To study this area, the research paper focuses on two questions, which include:
Is the reformation of promoter nucleosomes required for gene silencing?
Does Gal4 perform its task in sync with galactose and glucose?
A hypothesis is a central part of a research paper since it guides the process of proving or disapproving any author’s assumptions in a given research. In the article under study, Bryant et al. draw their hypotheses from the research questions (par.3). The hypotheses include:
The reformation of promoter nucleosomes is required for gene silencing
Gal4 continues to function in the presence of galactose and glucose
What they Did to Test the Hypotheses
To test their hypotheses, Bryant et al. used the experimentation method where they applied the quantitative micrococcal nuclease protection assay (par.4). The method is essential in the measurement of any specified DNA fragment together with the population that is covered or occupied by a nucleosome in vivo. Using this method, the authors seek to show that Gal4 recruits SWI/SNF in early steps of gene activation.
Subsequently, it quickly removes the promoter nucleosomes. The authors also show that when SWI/SNF is not available, an augmented degree of gene recording is witnessed. Besides, the gene boosters are freed from nucleosomes.
Once the relocation of body components from galactose to glucose is done, the recording process reduces. Nevertheless, once glucose is included in the cells that develop in galactose, the change of nucleosomes does not occur swiftly, even though mRNA manufacturing reduces.
Following the experiments, the results reveal the nuclease sensitivity in and around GAL1 10 UASg. The experiment shows that transcriptional machinery does not protect the digestion of micrococcal nuclease. These findings correlate with the previous studies that have used micrococcal nuclease.
Get your 100% original paper on any topic done in as little as 3 hours Learn More In terms of the sensitivity of nuclease around GAL1 10UASg, the experiment reveals that each member of the population has its DNA segments well protected. According to the article, the protection follows the presence of a molecule that is bound to UASg. Further, the experiment shows that SWI/SNF is a requirement for the rapid removal of nucleosome.
Besides, the experiment confirms that any delay in the removal of nucleosome causes a corresponding interruption of the onset of the transcription process. Such findings are contrary to the previous studies that have claimed that the mutation of SNF2 does not have any influence and effect on the transcription process of GAL genes.
What the Results Mean
The results of the study indicate that the reorganization of nucleosomes is not compulsory for subjugation or DNA suppression. Further, the results signify that the GAL4 continues to function in the presence of galactose and glucose.
The findings effectively disapprove previous results that have suggested that SNF2 does not have any influence on the transcription of GAL genes. Thus, the research opens a new area of knowledge that needs further investigation to find the reason GAL2 continues to function in the presence of galactose and glucose and the main aim of such function.
Works Cited Bryant, Gene, Vidya Prabhu, Monique Floer, Xin Wang, Dan Spagna, David Schreiber, and Mark Ptashne. Activator Control of Nucleosome Occupancy in Activation and Repression of Transcription, 2008. Web.
Experience of Northeast and Southeast Asia Essay scholarship essay help
Compare and contrast the experience of Northeast with Southeast Asia Geography and institutions play a key role in the long-term growth and development of an economy. Geography determines the ecology, climate and nature of economic activities carried out in a particular region. If the ecology is favorable, it can provide ample fauna and floral species as well as rich minerals required in the process of escalating economic growth through trade and commerce.
Institutions are the formal mechanisms put in place in order to monitor geography, enhance trade and eventually determine income levels in various countries. They are mechanisms established in order to control human activities such as trade, commerce and governance.
Institutions and geography influence development either negatively or positively. This paper compares and contrasts experiences in North East and South East Asia and evaluates how decolonization changed the vicious circle of institutional development in Asia
How “decolonization” changed the vicious circle of institutional development in Asia Evidences from literature have shown that the decolonization era in Asia is a very essential phase since it marks a new development trajectory and opportunity to terminate colonial legacies. This phase led to the culmination of extractive institutions that were relatively worse than pre-colonial institutions.
Research has shown that decolonization led to emergence of new political institutions aimed at enhancing socio-economic growth. In real sense, decolonization resulted into upsurge of independent states such as Taiwan and Korea. Prior to the end of colonial rule, some states adopted repressive institutions that had the characteristics of colonial systems.
These resulted into the rise of socio-economic problems such as wage inequality and income disparity. Eventually, it occasioned the rise of political and socio-economic revolutions. It is important to note that some institutions established after colonization era were developmental while others were extractive. Egalitarian institutions eventually substituted oppressive ones.
Characteristics of the latter included democracy and equality unlike the colonial regimes that spearheaded racism, inequality and exploitation. Decolonization changed the vicious circle of institutional development in Asia by eliminating the powerful elites who wanted to gain power at the expense of development. This also resulted into the end of extractive political institutions that were not innovative and equally destructive to work force.
Get your 100% original paper on any topic done in as little as 3 hours Learn More Comparison between the experiences of Northeast with Southeast Asia During the pre-colonial period, both North East and South East Asia experienced positive economic growth. Besides, the regions had excellent institutions. After colonization, the establishment of extractive institutions took place. The colonialists operated the institutions through land reforms. State
Contrast between the experiences of Northeast with Southeast Asia Research studies indicate that after independence, the South East part of Asia embraced neo-colonial institutions. In this region, income inequality was evident among other economic injustices. After careful review of literature, it is obvious that inheritance was the main method of acquiring resources such as land and property.
Consequently, it expanded the gap between the poor and rich people. However, the North Eastern states adopted developmental institutions in form of estates. In other words, the eastern side was able to break away completely from colonial chains.
Later on, they experienced tremendous growth in almost all the states including Taiwan and Korea. The North Eastern institutions practiced income equalization gradually achieved through land reforms. Extensive research indicates that the introduction of land reforms in the North Eastern part of Asia began as early as 1950s.
This led into an increase in agricultural activities. The trend continued for some decades and eventually accelerated economic growth. This explains why Japan, Korea and Taiwan are among the wealthiest countries in Asia today.
The Case of Etisalat Company Research Paper college essay help online: college essay help online
Introduction Research and analysis of the factors that are responsible for the success or failure of any business indicate that good customer service plays an integral part in the success of any business (Goodman 23). Such can be attributed to the fact that the quality of a company’s products or service can be manifested in the quality of service the customers get from the employees of the concerned organization.
Nevertheless, many organizations are yet to embrace customer service as an integral marketing tool. Research has showed that most of the companies that have worst customer service are in the telecommunications industry, with majority of the customers experiencing bad customer services from employees of such companies.
The telecommunications industry requires a lot of capital to make sure that its operations are smooth and effective. In addition, companies in the telecommunications industry are in need of massive client base for them to reach their break-even point. However, having a large customer base can be serving as both a merit and a demerit to the industry in the face of the changing world due to technological advancement.
For example, in the recent years the telecom industry has experienced an increase in the rate of mobile data consumption among its customers because of the introduction of smartphones to the market. With wireless data becoming available, chances are that the consumption rate is likely to rise considerably.
While the industry is recording dramatic increases in consumption of data, and other telecommunication services, no equal dramatic improvement can be noticed in the aspect of telecommunication infrastructure. An upgrade to meet the changing technologies requires a lot of time and capital to be deployed.
As such, many telecommunication customers are experiencing a decline in the quality of services that they get from network and telecommunication providers. Considering the increase in demand for such services, the challenges affecting customer service are likely to increase. This paper thus looks at the importance of customer service and the factors that might lead to poor customer service in an organization.
Therefore, the primary focus is on the case study of Etisalat Telecommunications Company. Etisalat is a telecommunication company that is based in the United Arabs Emirates. It is among the leading network providers and corporations operating in United Arab Emirates. The headquarters of Etisalat are in Abu Dhabi and such a location makes it possible for the company to serve thousands of customers from all parts of the country.
Get your 100% original paper on any topic done in as little as 3 hours Learn More The company has been known for its numerous outlets in the country. In addition, Etisalat has had the opportunity of deploying several, fixed and mobile innovative technologies in different parts of the country. The United Arab Emirates has been known to be a leader in ICT for many years now because of the technologies set up by Etisalat.
Presently, Etisalat has the wildest coverage of fast mobile networks such as the 4G and 3G technology. In addition, the company has set up the FTTH Network (Fibre-To-The-Home), which provides homes in the United Arab Emirates with a very fast network. Even though the company has been experiencing a tremendous growth that has enabled it to transform into a reliable provider of ICT solutions, the Etisalat is losing most of its customers because of poor customer service and high charges on products and services.
Therefore, there was a need for the company to find out the factors that are responsible for its reduced quality of customer service among its employees and the subsequent reduction of customers. For this reason, this study prepared carried out a survey with a representative sample for the study drawn from its employees.
Purpose of the Study The purpose of the study is to find out the factors responsible for the reduced quality of customer service among employees of Etisalat Company. In addition, the study seeks to find out the reasons behind a reduced number of customers buying products and/or getting services from Etisalat Company.
Research Questions Research questions in any study are used to guide the study in coming up with the solutions affecting a given organization. It is the duty of the management of any organization to ensure that all the operations of the organization run as expected. The management can come up with research questions that are designed to help eliminating a given problem within the management.
The variability of the solution to the problem at hand is the fundamental factor in deciding the answer to pick. In the case of Etisalat Company, the management was experiencing a reduction in the quality of customer service among its employees, as well as a low turnout of customers.
Solutions to the problem should be in a way that improves the quality of customer service and number of customers that get service from Etisalat Company. Thus, research questions can be considered suitable tools used by management and research to investigate the reasons behind a given scenario within the organization. Among all the situations brought forward, the management chooses the best result.
We will write a custom Research Paper on The Case of Etisalat Company specifically for you! Get your first paper with 15% OFF Learn More The best method is the most affordable one and one that takes the shortest amount of time to implement. Research questions give a description of the actions to take in rectifying the problem and the advantages and disadvantages of the choice of actions.
The choice of action should provide solutions to eliminate any future chances of the problem reoccurring and ensuring the best results from the situation. With good research questions, the company will increase the number of people subscribing to their services, as well as improve the quality of customer service among employees.
The study therefore, was based on the following research questions.
What are the factors responsible for the reduced quality of customer service among the employees of Etisalat Company?
What are the reasons behind the drop in the number of customers in Etisalat Company?
What measures can the management take to rectify the situation?
Structure of the Project The research study will follow a formal structure. In this case, research questions will be used as the basis for the research questions. For this reason, the target All through the project, the primary target will be answering the research questions.
Method of Data Collection The research will make use of communication study, with interviews and questionnaires being the primary methods of collecting data from the respondents. These methods of data collection will help in getting the necessary answers to the research questions for the project.
Time Dimensions The passage of time may at times dictate the results of any study. As such, it is suitable to factor in the time dimensions in the overall study results. To deal with influences of passage of time, repetitive studies will offer reliable results.
Topical Scope The scope of the project will apply the case study approach. As such, drawing on conclusions in this study will be based on the opinions and results from the respondents. The quality of the data will help in developing a lasting solution to the problem of poor customer service and reduced customer turnout in Etisalat Company.
The Participants Perception of the Research
The study will ensure that all the participating employees are briefed on the requirements of the study. Such awareness is necessary before the start of the actual study since it prepares the respondents psychologically and gives them an hint on what is expected of them during the actual study.
Not sure if you can write a paper on The Case of Etisalat Company by yourself? We can help you for only $16.05 $11/page Learn More The participants taking part in the research will follow their actual routine during the period of the project. The purpose of the study is to understand the issues behind the ductile of the sales in the proper environment without interference with the pattern.
Ex-post facto study will be the choice of study in the experimental results. The study will make use of the results from the respondents to draw conclusions on the subject under examination. For this reason, all the analysis will be based on the results obtained from the study.
Customer Service Customer service refers to any form of help that a customer gets from a given organization. As such, it is the act of an organization providing help in terms of addressing customer’s needs through professional delivery and provision of high quality services that is helpful prior to making any purchases, in the course of the purchases, as well as after satisfying the customer’s need.
The success of any business depends on many things including sound and realistic strategies, outstanding marketing policies, and excellent customer service. Even though many people tend to categorize customer service along with marketing, research and analysis show that customer service plays a significant role in the success of any business. Customer service thus is the concept that takes into consideration customer’s interaction in any business.
As such, customer service can be seen as the image of any organization. According to Goodman (23), a customer is a valuable tool that any organization can use in its advertising. Such can be attributed to the fact that satisfied customer will often come back for more services or products. In addition, a satisfied customer will often refer other customers to an organization whereby they received excellent services.
For this reason, good customer service should be founded on promptness, politeness, professionalism, and personalization. However, many organizations do not take into consideration the value of excellent customer service and the role it plays in the success of any business.
Job Satisfaction In organizational behavior, the aspect of great interest is the general attitude of employees towards work of job, often referred to as the job satisfaction. As such, job satisfaction is a form of individual feeling, as well as the outlook that a given person has about a job that they are doing. In addition, job satisfaction refers to the perceptions that are likely to affect the level of confidence among employees in terms of the quality of work they are dong.
As such, job satisfaction has an element of single concept whereby, a given individual can be either satisfied with a given job or dissatisfied. Nevertheless, job satisfaction features a combination of particular attitudes towards the given job that are closely linked to several aspects of the concerned job.
Job satisfaction can be measured through the assessment of several factors of a given person’s job: job supervision, promotion, pay, co-workers behavior and the work itself. It is thus evident that a person can be satisfied with one aspect of a given job but be dissatisfied with other aspects of the same job. Job satisfaction and customer service are directly related.
Highly satisfied employees will often work to ensure that they deliver quality services to their customers. Lack of job satisfaction thus translates to poor customer service.
Dilemma in Management Most of the time, organizations are faced with challenges and scenarios for which they cannot comprehend the causes or the reasons behind such scenarios. Goodman (123) considered such scenarios as management dilemma. As such, the circumstances that cause management dilemma in an organization are equally responsible for cases of reduced productivity, low performance, and reduced number of sales, and decrease in profit margins.
Usually, in any organization, the management plays the role of making sure that the operations of the organization are smooth, and that all policies are geared towards realizing the goals and objectives set by the organization. However, whenever a given company experiences management dilemma, it is likely that there will be adverse effects on one or many aspects of the organization’s strategies.
Such a scenario thus has negative effects in the overall production of the concerned organization in aspects of production, performance, and profit generation. Research and analysis show that several factors such as environmental factors are responsible for any challenges that an organization may face.
Considering the changing needs of customers and employees, it is likely that there are numerous demands that employees of any given organization have. Some of these demands are critical in that they play a significant role in determining the overall level of job satisfaction among the employees. For this reason, it would appear that meeting the demands of employees of any organization would have a direct impact on the performance of employees and the general productivity of the concerned organization.
In the case of Etisalat Company, there was concern over the reason behind the increased reports of poor customer service among the company’s employees. Customer service was initially used in this company as a tool to woo back existing customers as well as to attract new customers to subscribe to some of the services provided by Etisalat Telecommunications Company.
In the global age, many businesses are using online strategies to manage their client base. As such, as opposed to traditional approaches organizations can rely on leads generation and referrals to make sales. However, increasing the sales volume is only possible if the given organization is in a position to maintain its existing customers, as well as attract new ones.
Usually, companies are likely to have repeat customers from happy and satisfied customers. In addition, such customers will often recommend their friends and family members to organizations where they received quality services. On the other hand, if the services of any given organization are poor and of low quality, the organization is has a high chance of losing both existing and prospective customers.
For this reason, organizations nowadays are embracing the power of good customer service as a marketing tool. The advent of technology and computers has provided many platforms that organizations can use to engage with their clients. Some of these platforms include emails and websites, where customers can make enquiries on particular services and products or even seek help about a given product of service.
Management Questions It is the duty of the management in any organization to set up measures that are needed to solve an existing management dilemma within the organization. As such, the management should brainstorm on areas that are likely cause of the management dilemma in order to eliminate it efficiently. Usually, such attempts are aimed at increasing the chances of achieving the organization’s goals, and increasing its profit margin.
For this reason, solving any problem in an organization requires the management to explore various areas to pinpoint the cause of the problem. For this reason, the management ought to apply the necessary policies to enhance the productivity of the business. Management dilemma in any organization serves as a force that pushes the organization to apply diverse policies to rectify the concerned situation of the organization.
Therefore, management questions examines any possible opportunities that once exploited can increase the productivity and performance of any given organization. In the case of Etisalat Company, the management question was based on measures that the company can adopt to improve customer service among its employees as a way of retaining its existing customers, as well as attracting new ones.
The systematic planning of actions that are applied in the collection of information and subsequent analysis of data in a logical manner that help in realization of the purpose of any given study is called the study design (Creswell 29). Examples of the study designs include descriptive, cross-sectional, experimental, and explorative researches.
Research methodology refers to the principles and processes that are applied to collect data that can be utilized in decision making, in business and/or social setting. This section of the paper will therefore concentrate on the research methodologies and design to be used in the research.
Research Designs The research on factors responsible for low customer turnout and reduced customer service among the employees of Etisalat will focus on what has been achieved and the constraints faced by the customers and perhaps the employees in this company. The necessary information will be obtained through a survey and interviews on the employees of Etisalat Company.
The research will be comprehensive and combination of two study designs will be applied, they include descriptive and cross sectional. The descriptive research design will apply to this study, as it is very crucial in assisting to provide answers relating to how research problem has affected a given societal situation.
For instance, in gauging the effectiveness of the customer service on customers’ purchasing power, there will be a need to describe the tangible effects so far and reasons behind the effects. In many occasions, the descriptive study is applied as a precursor for a quantitative. The descriptive study also gives indexes to the variables that need to be examined.
In addition, the descriptive study leads to reliable data from which inferences and recommendations can be drawn. The research on Etisalat Company in United Arabs Emirates will cover a small geographical area. Representative data will be necessary if the results are to be reliable and valid. Descriptive studies are appropriate in collection of reliable amount of data.
However, there are obvious shortcomings of the descriptive study; for instance, the study is mainly depended on instrumentation of measurements and observation. There is thus need for a study design that will complement the descriptive study and ensure that quantitative data is obtained.
Target Population Target population involves the entire people or units of which the study intends to collect information from and draw inferences. According to Creswell (29), the target population depends on the phenomenon to be studied and the data that is desired. The research will target the employees of Etisalat Company in the United Arab Emirates.
Sampling Design A sample is a subsection of the target population. To arrive at a sample size, proper sampling techniques should be applied. A sample should be a representative of the target population. Sampling design comprises of the sampling frame, sampling techniques and sample size.
Sample A sample is usually drawn from the target population. Sampling frame represents the working population that is to be utilized in the study (Denzin and Lincoln 20). According to Denzin and Lincoln (18) if a sample frame is taken correctly it will lead to a sample that can be used for the population as a whole. As such, the study will interview only three employees of Etisalat, and the results from the respondents will be used to represent the situation and opinions of all employees in this company.
Sampling Techniques The sampling technique to be applied is the simple random sampling procedure. This method will allow the research to be very inclusive, bearing in mind that the study aims at collecting reliable data about poor customer service and the reduced customer turnout in Etisalat Company.
The random sampling will give all the employees in the sample frame an equal chance of being represented in the sample. Simple random sampling is very effective in getting a representative sample from a large sample group. The sample frame has many employees and all the employees should be given an opportunity to be included irrespective of the region, thus the simple random will be appropriate.
Creswell (29) noted that the simple random sampling technique is free from human bias and avoids the classification errors, by giving each unit an equal chance of being selected. If correctly administered, the technique leads to highly representative sample population.
In addition to the simple random technique, a purposive sampling will be applied in the identification of the people to be interviewed. The purposive sampling depends on judgment of the researcher in the selection of the people to be included in the study. The purpose behind this sampling technique is to focus on particular aspect of the unit/population that will provide the answers to the research questions.
According to Creswell (29), purposive sampling is advantageous when specific information is required from specific people. In such a case, specific information will be required from the employees. A stratified purposeful sampling, which will target the groups of interest, will be applied. The combination of the simple random and purposeful sampling is expected to give comprehensive data for the research.
Sample Size The determination of the sample size is depended on the number of replication that can be applied in drawing inferences about the population/units. The type of data required for the research normally determines the sample size. Sample sizes are important in determining precision of the research (Denzin and Lincoln 18).
In a research, a sample size can be small or large; the researchers, resources available and the purpose of the research again dictate the sample size. This research by application of the random sampling will have a sample size of three employees.
Data Collection Methods The research is aimed at determining the reasons behind the low turnout of customers in Etisalat Company and the subsequent reduced quality in customer service among the employees of this company. To find out the complexities that may be affecting the quality of customer service and reduction in number of customers’ subscription, there are study questions that will guide the research.
As a result, the type of data collection that will ensure that comprehensive data is gathered will be applied. According to Denzin and Lincoln (20), the method of data collection is normally influenced by the research strategies, the point of collection, and the person to carry out the research. The main types of data collection methods to be used in the study will include secondary sources of data collection.
Design of the surveys The study adopted a causal explanatory format with the primary objective being to find out the factors that are responsible for reduced quality of customer service among the employees of Etisalat Company, and the subsequent reduction in customer in the company. The results from the study will help in answering the research questions and thus provide a lasting solution to the problem bad customer service and the subsequent low turnout of customers.
A purposive qualitative design will be employed in the study. In addition, the study will employ a small sample size considering that the primary aim of the study is on quality as opposed to a large sample size. For this reason, three individuals will be interviewed whereby they will be required to answer a list of five questions.
Interviews are good research instruments that can be applied in collection of information in order to gain insights into attitudes and perceptions. They also serve to explore personal differences, experiences, and outcomes. The interviews will be guided interviews, as they will probe to get specific information from the respondents.
The three individuals will comprise employees of Etisalat Company since the employees have a direct contact with the customers. For this reason, the employees have a high chance of influencing the purchasing power of customers based on how best they handle the customers.
Along with the personal interview, the study will also make use of self-administered survey to collect more data on the company’s problem. The self-administered survey will have 20 questions, which will be designed to suit a qualitative approach.
The Actual Survey The actual survey will have the following questions that will guide the respondents in providing the necessary information regarding the quality of customer service among the employees, and the reduction in the turnout of customers in the company.
What are the factors responsible for the reduced quality of customer service among the employees of Etisalat Company?
What are the reasons behind the drop in the number of customers in Etisalat Company?
What measures can the management take to rectify the situation
What are the factors responsible for the reduced quality of customer service among the employees of Etisalat Company?
What are the reasons behind the drop in the number of customers in Etisalat Company?
What measures can the management take to improve customer service among employees?
What measures can the management take to increase the rate of customer turnout?
Which advertising methods can work for increasing the customer turnout in Etisalat Company?
Can reduction of the charges on services and products make a significant change?
How can the management deal with the competition aspect in ensuring the restoration of sales?
Can the improvement on the design of the service card meet the market expectations?
Did the research conclusively review the course and cause of the drop in sales of the service cards?
Were the measures taken by management sufficient in rectifying the issue of poor quality of customer service?
Was there sufficient promotion of the products and services offered by the company?
Can increase in employee satisfaction and the subsequent employee training and development make a significant impact?
Can the recruitment of new employees bring a change in the quality of customer service?
How did motivation of employees improve the quality of customer service?
Can the reduction of cost of the products and services be a viable option in promoting the company?
What are the benefits of a technological advancement pertaining to the quality of customer service?
Did management employ the best measures in rectifying the customer service issue?
Did the research employ adequate measures in the survey of the reasons for the reduced customer turnout?
Did measures taken by management solve the impending problem?
Are the solutions long lasting and implementable?
Survey Questions for the Three Respondents Part 1
Were the measures taken to resolve the problem viable?
Are the reasons behind the drop in the number of customers in Etisalat Company applicable?
Are the measures taken by the management to improve customer service among employees viable?
Did the measures the management take to increase the rate of customer turnout make any significant change to the situation?
Did advertising increase the customer turnout in Etisalat Company?
Can reduction of the charges on services and products make a significant change?
Can the management deal with the competition aspect by improving the quality of customer service?
Can the improvement on the quality of customer service and the reduction in prices meet the market expectations?
Did the research conclusively review the course and cause of problem?
Were the measures taken by management sufficient in rectifying the issue of poor quality of customer service?
Was there sufficient promotion of the products and services offered by the company?
Can increase in employee satisfaction and the subsequent employee training and development make a significant impact?
Can the recruitment of new employees bring a change in the quality of customer service?
Can the motivation of employees improve the quality of customer service?
Can the reduction of cost of the products and services be a viable option in promoting the company?
Are there any benefits of a technological advancement in improving the quality of customer service?
Did management employ the best measures in rectifying the customer service issue?
Did the research employ adequate measures in the survey of the reasons for the reduced customer turnout?
Did measures taken by management solve the impending problem?
Are the solutions long lasting and implementable?
Results of the survey What are the factors responsible for the reduced quality of customer service among the employees of Etisalat Company?
Lack of employee motivation 2 Lack of training 1 Inadequate resources 0 What are the reasons behind the drop in the number of customers in Etisalat Company?
Poor customer service 1 Competition from other providers 1 Expensive products and services 1 What measures can the management take to improve customer service among employees?
Employee motivation 2 Employee Training and Development 1 Recruiting new employees 0 What measures can the management take to increase the rate of customer turnout?
Improve customer service by ensuring high degree of employee satisfaction 1 Investing in promotion and advertisement 1 Reduction of prices on products and services 1 Responses from the three respondents on the survey questions were recorded as follows.
Were the measures taken to resolve the problem viable?
Yes No Not sure Frequency 1 1 1 Are the reasons behind the drop in the number of customers in Etisalat Company applicable?
Yes No Not sure Frequency 3 0 0 Are the measures taken by the management to improve customer service among employees viable?
Yes No Not sure Frequency 1 1 1 Did the measures the management take to increase the rate of customer turnout make any significant change to the situation?
Yes No Not sure Frequency 2 1 0 Did advertising increase the customer turnout in Etisalat Company?
Yes No Not sure Frequency 0 3 0 Can reduction of the charges on services and products make a significant change?
Yes No Not sure Frequency 3 0 0 Can the management deal with the competition aspect by improving the quality of customer service?
Yes No Not sure Frequency 3 0 0 Can the improvement on the quality of customer service and the reduction in prices meet the market expectations?
Yes No Not sure Frequency 2 1 0 Did the research conclusively review the course and cause of the problem?
Yes No Not sure Frequency 3 0 0 Were the measures taken by management sufficient in rectifying the issue of poor quality of customer service?
Yes No Not sure Frequency 2 1 0 Was there sufficient promotion of the products and services offered by the company?
Yes No Not sure Frequency 3 0 0 Can increase in employee satisfaction and the subsequent employee training and development make a significant impact?
Yes No Not sure Frequency 3 0 0 Can the recruitment of new employees bring a change in the quality of customer service?
Yes No Not sure Frequency 0 2 1 Can the motivation of employees improve the quality of customer service?
Yes No Not sure Frequency Can the reduction of cost of the products and services be a viable option in promoting the company?
Yes No Not sure Frequency 2 0 1 Are there any benefits of a technological advancement in improving the quality of customer service?
Yes No Not sure Frequency 2 1 0 Did management employ the best measures in rectifying the customer service issue?
Yes No Not sure Frequency 1 1 1 Did the research employ adequate measures in the survey of the reasons for the reduced customer turnout?
Yes No Not sure Frequency 3 0 0 Did measures taken by management solve the impending problem?
Yes No Not sure Frequency 1 2 0 Are the solutions long lasting and implementable?
Yes No Not sure Frequency 2 1 0 Conclusion The findings from the study showed that, 66.67% of the respondents cited lack of employee motivation as the major factors responsible for bad customer service. The rest of the respondents (33.33%) agreed that lack of employee plays a significant role in bad customer service among the employees.
However, as far as the reduction in the number of customers subscribing services from Etisalat was concerned, the respondents blamed the situation on poor customer service, expensive products and services, as well as stiff competition from other providers. For this reason, the findings indicated that enhancing employee motivation, training, and development could help increase the level of employee job satisfaction, which would in turn influence the quality of customer service among employees of Etisalat Company.
In addition, it was evident that for the company to restore its image and recover the lost customers it was required to improve customer service by ensuring high degree of employee satisfaction, invest in promotion and advertisement, as well as reduce the prices on its products and services.
There was also the need to promote the products and services of the company as a way of wooing back customers considering that the company would reduce its prices. IN Addition to the above strategies, adopting the use of technology would help a lot in the general operations of the company. Majority of the respondents felt that such measures were long lasting and amendable.
From the findings of the study, it was evident that the needs of both customers and employees are very important for any given business to succeed (Goodman 23). It was also evident that the quality of customer service is tied to the level of employees’ job satisfaction. As such, if the employees are not satisfied with the work they do, perhaps due to lack of motivation, they will not be in a position to offer the best to the customers.
The drop in the number of customers at Etisalat due to bad customer service was enough proof that customer service is very significant in any business. For this reason, Etisalat should maintained high satisfied and trained employees, uphold quality customer service, and charge considerable prices for its products and services. Such approaches will help the company to maintain a large market share and wide customer base.
Works Cited Creswell, John. Research Design. Thousand Oaks, California: SAGE Publications, 2014. Print.
Denzin, Norman, and Yvonna Lincoln. The Sage Handbook of Qualitative Research. Thousand Oaks: Sage, 2011. Print.
Goodman, John A. Strategic Customer Service. New York: AMACOM, 2009. Print.
Coca-Cola Discrimination Issues Essay essay help site:edu
Table of Contents Introduction
Introduction In every organization, good employee treatment, appreciation of racial and ethnic diversity, and effective communication are the pillars of successful business and growth. Notably, Coca-Cola is an international company, which handles various consumers and employees from diverse cultures and races.
The fact that the company operates in several countries such as the United States makes it one of the companies that encounters issues that pertain to race and culture. Over time, several challenges have been evident in the company. These challenges experienced by Coca-Cola Company range from employees, management, public relations, management structure to issues that regard communication.
Therefore, the essay discusses the discrimination issues raised by four African-Americans that led to a lawsuit, examines actions that would have prevented or minimized the lawsuit, and considers the company’s structural and human resource perspectives and leadership styles.
Discussion The discrimination issues raised by four African-Americans centered on promotions, salaries, and dismissals. In essence, African-Americans complained that Coca-Cola Company was not fair in employee treatment. According to Harvey and Allard (2014), the employees explained that the company discriminated them based on race or gender when they undertook promotions or dismissals.
As a result, many African-Americans and women experienced untimely dismissals and low pay, unlike their white counterparts. Furthermore, racial and gender discrimination comprised unfair promotions, which focused on whites leaving out some women and African-Americans, who were outstanding and deserved promotions.
For instance, during the study done by the oversight committee formed to oversee the lawsuit settlement compliance in the company, one of the observations was the concentration of the Blacks in low-level employment. Moreover, in 2002, the 14-team board members of the company comprised two White women, 1 African-American, and 11 White men, an element that demonstrated the high disparity of fairness in Coca-Cola Company.
Some of the actions that Coca-Cola Company would have undertaken to address the discrimination issues raised by four African-Americans before it became a class action lawsuit included fair treatment of employees and good communication.
Get your 100% original paper on any topic done in as little as 3 hours Learn More Since the issues presented by the employees concerned racial and gender discrimination, it implies that Coca-Cola Company should have focused on initiatives that encouraged employees regardless of their race or gender. In the assertion of Estreicher and Sherwyn (2009), the company received complaints from African-Americans and dismissed them, an act that demonstrated the absence of concern for employee grievances.
By engaging in the activities geared towards the aspect of gender and race, the company would have effectively minimized or prevented the issues before they resulted in a class lawsuit. By dismissing the grievances advanced by their employees, the company compelled them to present their issues in a court of law.
It is evident that if the company had listened to the grievances such as discrimination and addressed them effectively, the challenge would not have become a class lawsuit. An outstanding example is clear when Carl Ware, one of the high ranked African-Americans in the company, employed problem-solving skills in 1981 and drafted a $50 million program (Harvey
Relationship between Business Ethics and Social Responsibility Essay college admissions essay help: college admissions essay help
Business ethics and social responsibility have been topics of heated debates since the middle of the 20th century. In the 21st century, the discussion is still relevant as organizations are trying to adjust to the changing environment and remain competitive in the market. Researchers, business people, customers have agreed that companies cannot focus on their profits only and have to contribute to the social development (or rather its aspects) of communities (Tumay 64).
This is why organizations have to pay attention to such notions as social responsibility and business ethics. Sometimes these concepts are utilized interchangeably. However, it is important to note that although they are related, business ethics and social responsibility are quite different concepts. It is necessary to define the two notions to reveal the relationship between them.
First, it can be effective to consider certain historical perspectives to better understand the concepts. It is noteworthy that the discussion of issues associated with ethics and social responsibility occurred in the first part of the 20th century but it was quite sporadic in nature (Carroll and Shabana 86). Comprehensive and systematic debate on the matter started after the World War II.
Some researchers note that the notions of business ethics and social responsibility were “expanded” as tools to defend “free-market capitalism against… Soviet Communism” (Carroll and Shabana 86). It is also noteworthy that in the 1950s, business ethics and social responsibility were not linked to benefits of businesses. In the 1960s, which was the period of Americans’ struggle for civil rights, people also tried to make business people behave in a more responsible way.
However, businesses still had quite a specific understanding of the concepts. In the 1960-1970s, the discussion was held mainly in the academic world. Numerous definitions were developed. One of these definitions developed by Keith Davis reveals certain restricted nature of the view on the matter.
Thus, Davis noted that social responsibility could be defined as business people’s decisions and actions that went “at least partially beyond the firm’s direct economic or technical interest” (qtd. in Carroll and Shabana 87). The 1980s became the period when the concepts started acquiring their modern meaning for the business world. At that, such concepts as corporate philanthropy and management of stakeholders were central to the understanding of social responsibility and business ethics (Madrakhimova 114).
Those were close notions but they could not fully explain and help practitioners to apply the concepts in question. Prior to defining the concepts, it is also important to identify major peculiarities of the modern business world as the transition from industrial to information world resulted in people’s focus on ethics and social responsibility (Dimitriades).
Get your 100% original paper on any topic done in as little as 3 hours Learn More In the industrial society, companies focused on production and sales, but the digital world has brought significant changes. It is not enough to produce some goods of certain quality and at certain prices. It is much more important to understand customers’ needs and respond to them in the most efficient way (to be more competitive than others).
At present, public opinion plays an important role in organizations’ development as favorable views hale companies develop while negative attitude may lead to significant constraints or even bankruptcy. Modern consumers do not expect high-quality products only. They expect that companies that make profit will share and will contribute to the development of the community.
At present, business ethics and social responsibility are associated with such concepts as corporate citizenship, sustainable development, corporate reputation and others (Madrakhimova 114). It is necessary to note that many approaches to defining the two notions exist (Godiwalla 1383). For instance, there is a profit-oriented approach that is based on the idea that companies have to focus on their economic gains but in terms of sustainable development.
There is also a stakeholder-oriented approach. It focuses on stakeholders’ needs and economic gains are not primary. This approach is not very popular among for-profit organizations that still strive for profits. There are theories that focus on particular levels (certain types of organizations, certain regions and so on) and some approaches concentrate on global trends.
As far as modern definitions of business ethics and social responsibility are concerned, they are comprehensive and they respond to the needs of the modern market as well as stakeholders involved. Thus, business ethics can be defined as a set of moral principles that is employed in the business world (Dimitriades). It is necessary to add that business ethics is mainly concerned with morality and ethics.
In other words, it is concerned with doing right or wrong. Clearly, there are various universal paradigms, but sometimes business ethics can be biased. When it comes to social responsibility, it is also concerned with doing right and doing wrong. Social responsibility is organizations’ responsibility to make choices and undertake actions that will contribute to the social development of communities at different levels (Tumay 64).
Importantly, the concept of social responsibility includes such components as economic, legal, ethical as well as philanthropic (Dimitriades). In other words, it is not only about doing wrong or doing right, it is about doing right and contributing to the social development through attention to the four aspects mentioned above.
We will write a custom Essay on Relationship between Business Ethics and Social Responsibility specifically for you! Get your first paper with 15% OFF Learn More It is noteworthy that there is a significant difference between business ethics and social responsibility as the latter involve particular legal components while the former is more present in the terrain of conventions, culture, morality. With these definitions in view, it is possible to consider the relationship between business ethics and social responsibility.
Researchers stress that business ethics is a broader concept (Belás 120). Hence, it is possible to state that business ethics can be regarded as the basis of social responsibility as it provides a certain kind of paradigm used by businesses. As has been mentioned above, business ethics is developed in terms of culture, beliefs and values of people living in certain areas.
Business ethics sets major rules or even directions that are employed when organizations develop their strategic plans and shape their behaviors. Of course, social responsibility is a narrower notion and one of its major components is economic profits. However, the company has to contribute to the social development of a particular (or global) community and this is the terrain where business ethics and social responsibility are closely connected.
The relationship between social responsibility and business ethics is especially explicit when it comes to operations of multinational companies (MNCs) (Godiwalla 1381). These organizations have a well-established culture. They are committed to contribute to the development of the community and the entire humanity.
At the same time, their values, beliefs and methods are based on business ethics that has been developed in a particular area. There, these companies have a favorable reputation and they are regarded as socially responsible, which translates into economic gains. However, when a MNC expands and starts operating in a new market, it can lose its favorable image as some major morals, beliefs and values may be unsuitable for a particular region.
These companies have to change their operations and the way they provide the policy of social responsibility to adjust those policies to the existing business ethics. Of course, companies have to make sure that their operations are consistent with expectations of customers living in this or that area. Otherwise, they will become less competitive and will have to abandon the market, which will lead to reduction of their economic gains.
In conclusion, it is possible to note that the concepts of business ethics and social responsibility are closely connected. Business ethics can be regarded as a certain background for development of policies used by socially responsible organizations. Thus, business ethics is a set of moral regulations and values.
Social responsibility is a narrower concept and it consists of four major elements (economic, economic, legal, ethical, philanthropic). Companies still concentrate on their economic gains. However, their actions and decisions made are shaped by the public opinion and profitability of an organization depends on the degree of its responsibility. People now strive for development of the society and organizations that have significant resources are seen as potent agents in this process.
Not sure if you can write a paper on Relationship between Business Ethics and Social Responsibility by yourself? We can help you for only $16.05 $11/page Learn More The public makes these agents contribute to the social development and, in return, customers remain loyal to this or that company. Of course, companies that do not operate in terms of the business ethics developed in the region where they operate and do not contribute to development of communities often have difficulties with attracting customers.
Works Cited Belás, Jaroslav. “Social Responsibility and Ethics in the Banking Business: Myth or Reality? A Case Study from the Slovak Republic.” Economic Annals LVII.195 (2012): 115-137. Print.
Carroll, Archie B. and Kareem M. Shabana. “The Business Case for Corporate Social Responsibility: A Review of Concepts, Research and Practice.” International Journal of Management Reviews 12.1 (2010): 85-1058. Print.
Dimitriades, Zoe S. “Business Ethics and Corporate Social Responsibility in the e-Economy: A Commentary.” Electronic Journal of Business and Organization Ethics Network 12.2 (2007): n. pag. Web.
Godiwalla, Yezdi H. “Business Ethics and Social Responsibility for the Multinational Corporate (MNC).” Journal of Modern Accounting and Auditing 8.9 (2012): 1381-1391. Print.
Madrakhimova, Firuza S. “Evolution of the Concept and Definition of Corporate Social Responsibility.” Global Conference on Business and Finance Proceedings 8.2 (2013): 113-118. Print.
Tumay, Meltem. “Why Corporate Social Responsibility: A New Concept in the 21st Century.” Yönetim ve Ekonomi 16.2 (2009): 63-72. Print.
Developing and Demonstrating Employability Report (Assessment) essay help: essay help
Introduction In this paper, I investigate how an individual should develop and exhibit satisfactory employability traits to probable employers by outlining relevant competencies, personal audits, and learning outcomes.
I have also enumerated my reflections and future development plans in regards to the skills and employer requirements that I lack. For demonstration purposes, I have delved into the internal auditor job requirements specified by the PricewaterhouseCoopers (PwC), whose capacity, herewith, serves as the potential employer.
Body Identifying Competencies
PwC has implemented a gratifying graduate recruitment project, which solicits for the best and brightest alumni (Improve 2015, para. 4). The firm recruits persons enthusiastic about relationship building and value creation to equip them with exemplary development skills.
The graduate program functions to ensure that the graduates nurture admissible expertise required in administering proficient services at the workplace (Risk assurance 2012, para. 2). Regarding the Internal auditor (2015), outlined below are the varied skills and qualifications necessary for the commissioning of an internal auditor into PwC.
Competencies and Abilities
Regulations. One should have an exhaustive awareness of the relevant statutes, safety rules, and business proceedings as appropriate.
Accounting Standards. The candidate should thoroughly acquiesce and accede to the statutory auditing concepts and standards, especially the Generally Accounting Accepted Principles (GAAP). Equally crucial is the adherence to the International Financial Reporting Standards (IFRS) in combination with the FERC accounting guidelines (Risk assurance 2012, para. 7).
Legal Requirements. The candidate must also have an in-depth recognition of the legislations incorporated in the accounting revenues, financing, and budgeting networks applicable in utility settings.
Computer Proficiency. The applicant should know how to pilot personal computers as well as the pertinent accounting software.
Cooperation. The creation of teamwork and concordance with the management are mandatory in the balancing of financial records and assimilation of enhanced systems.
Audit Procedures. The intelligence to execute audit procedures, prescribe amendments, verify accounting transactions, and implement special assignments is fundamental.
Good Judgment. Exceptional reasoning and intuition are paramount in establishing when adjustments are necessary for the current structures.
Reports Preparation. Equally imperative is the adroitness of formulating financial statements in conjunction with revealing haphazard accounting procedures.
Adept Communication. The applicant must also know how to disseminate all findings and recommendations in a coherent, effective, and transparent manner.
Information Confidentiality. Confidentiality of corporate data is significantly vital for an internal auditor to preserve solid working relationships with the external agencies, supervisors, and department executives.
Bachelor’s Degree Education. One must have a 4-year bachelor’s degree apprenticeship in finance, auditing, accounting, or business from an accredited university.
Working Experience. The applicant should have two years of active involvement in accounting or intrinsic auditing.
Driver’s License. One must obtain a legitimate driver’s license from North Carolina.
Personal Audit and Evidence of Development
In this segment, I discuss the distinct ways and means by which I suffice the skills, competencies, and abilities above as set forth by PwC (see Table 1). Over and above that, I have also outlined how I have participated in the establishment of a successful team. My proof of development converges upon three instances of residency, which I secured at discrete firms namely Kingston Smith, Price Baileys, and FRP Advisory.
The internship courses in combination with supplementary mentorship programs, arts, student engagement, and volunteer tasks have helped advance my auditing proficiency. Equally important are the intercultural career guidance, practice pursuits, and the employability challenge week projects, all, which I participated in during my stay at the university.
Table 1: Evidence of Development
Get your 100% original paper on any topic done in as little as 3 hours Learn More Criterion Eligibility Evidence/ Activities Regulations and Legal Requirements Laws and norms prescribing the conventional accounting conduct have remained utterly crucial in my learning course. Regarding Rayman (2013, p. 14), I have discerned that auditors have to acquit themselves in a principled and ethical manner with respect to the AICPA codes of conduct. Internships.The intensive course schedules have capacitated me with numerous regulative principles including accountability to clients, employers, creditors, investors, and the public. An auditor must characterize trust, integrity, honesty, independence, and objectivity as per the set GAAP modulations (Usurelu et al. 2010, p. 350). AccountingStandards I have reliable knowledge of the pertinent accounting standards including the GAAP, IFRS, FERC, the Financial Accounting Standards Board (FASB) as well as the AICPA. According to Campfield (2010, p. 75), these doctrines stipulate the guidelines that financial statement preparers should heed to certify consistent and accessible public readings. Employability Challenge Week Activities (ECW). The twice-yearly ECW projects facilitate essential aptitude strategies encompassing psychometric tests and CV workshops. Naqvi et al. assert that these programs convene on a comprehensive understanding of the accounting standards (2013, p. 8). Computer Proficiency I am conversant and well versed in computer operations. I have worked productively with a multitude of accounting software such as Quickbooks, AccountAbility, and Peachtree as well as various payroll software including ADP and Paychex. I have also trained in other essential computer skills encompassing Microsoft Office Suite, MySQL, Adobe Illustrator, and Windows 7 OS. Student Groups and Society Engagement. The student groups and societies dispensed intensive computer training exercises through OpenCourseWare (OCW) systems. They lectured on multiple accounting courses such as Financial Accounting, Management Accounting, Taxes Strategy, and Accounting 101 among others. Teamwork
Trendr Information Technology Strategic Plan Term Paper college essay help online
Introduction The following represents a background of the company called Trendr. It exists in the small to medium enterprise category. Its revenue is $5 million per year. In addition, Trendr has growth potential. This comes from its revenue targets of $20 per year if it markets its products effectively. This will also come about if the company takes advantage of the emerging business opportunities throughout the country.
Trendr is established in the central business district of London, where it has two boutiques located in up-market malls. The company also has an online presence, where it accepts pre-orders online. The company sells trendy clothing and footwear targeting the 18-32 age demographic in urban areas.
It is a retailer sourcing merchandise from different suppliers in the UK and abroad, which it sells in its two boutiques located in upmarket malls in London. The company’s vision is to transform urban trends as a pacesetter in fashion and style. The company’s mission is the provision of merchandise that enhances the customers’ sense of style, fashion and esteem to increase the expression of self in society.
Company situation – current Trendr intends to come up with several security features for its online business. The aim is to protect against intruders and fraudsters. The management also hopes to use technology to escalate the efficiency of procedures, especially in data management. The company is aware of the risk it faces when it launches its online selling platform. The company is presenting its products as trendy fashions.
It has to appeal to a population that mostly exists online. Although it can also rely on traditional marketing channels, the company is still growing and does not have enough funds to sustain a traditional advertising campaign. Therefore, it must find a suitable strategy to use its limited marketing resources and still achieve sufficient communication with its target customers.
The company is looking for a robust and scalable online integrated marketing communications platform. The platform should be available throughout. It should ensure that the company is accessible to its clients always. It should also ensure that the company can capture market trends. Therefore, consumer intelligence is a priority. The firm requires easy to use technology.
It needs technology that is affordable and allows the management to make informed decisions. Therefore, in addition to consumer intelligence, the firm is also looking for the opportunity to have easy-to-interpret data. The data should be passed from senior managers to store managers and sales people, who are working in the field in different capacities.
Get your 100% original paper on any topic done in as little as 3 hours Learn More A description of five IT roles needed for success Based on the required technology solutions for the company, Trendr can proceed with a technology plan after fulfilling the following five roles. The functions should lead to a better traction of customer satisfaction and loyalty. The positions are senior technology administration, security administration, social media administration, database administration, and IT consultancy.
Five or more personnel, depending on the need of the job, may fill these five roles. The networking infrastructure for the business will have a low footprint, given that there are two physical stores within the same city. Therefore, personnel also equipped to handle other roles such as the senior technology administration role can easily cover the role of network administration.
The social media administration role will also cover web administration. The person occupying the office will have to be capable of leading teams, providing web support, and getting additional web support officers when needed.
The work in social media administration will involve setting up of accounts, monitoring activities in social communication, channelling marketing messages through social media, running marketing campaigns, serving customer relations needs, and responding to any other inquiries that arise and are related to the Web 2.0 technology usage by Trendr (Van De Velde, Meijer,
Gospel and Culture Critical Essay best college essay help: best college essay help
Article Summary The article is a presentation of strategies that the Lausanne committee developed to address the difficulties of cross-cultural evangelism. The presentations comprise nine sections that discuss the influence of the gospel on culture and vice versa. The authors begin by outlining the biblical basis of culture (Lausanne Movement 1978).
They look at the creation of man in Gods’ image, and the command to fill and subdue the earth. When man fell, the perfect culture under the Lordship of God, which God had intended man to enjoy, was taken away and man had to deal with an imperfect, self-centered culture.
In the second and the third sections, the authors define culture and look at culture with a biblical revelation. In a bid to understand the relationship between the two, the authors look at the nature of biblical inspiration. The authors note instances when biblical writers used culture as a means of expressing their message, which they interpret to mean that culture is compatible with divine inspiration (Lausanne Movement 1978).
The authors look at the normative nature of the scripture where they assert that the bible is without error in its assertions even after it was translated into different versions. Further, they look at the cultural conditioning of the scriptures where there are specific messages for people from a specific culture.
The authors state that such scriptures should not be completely disregarded if they differ with our cultures. On the contrary, they are to be interpreted in a context that encourages obedience, but not avoidance.
On understanding Gods’ word in the contemporary society, which is the fourth section, the authors outline various ways in which Christians approach the word. One of the approaches outlined is the traditional approach where a person studies the word without putting into context the time and culture when the word was written.
The author states that this approach is faulty, as it does not seek to understand the times when the word was written. The second approach is the contextual approach where the reader takes into consideration the context and language used. The authors encourage this form of studying the scriptures.
Get your 100% original paper on any topic done in as little as 3 hours Learn More The authors also discuss the content and communication of the gospel and the need for humble servants in evangelization. In this section, the authors look at the appeal of the message being communicated and its relation to the different recipients. They also outline some of the cultural barriers that evangelists may encounter while evangelizing.
In addition, they also emphasize the importance of humility during evangelism especially due to the challenges that come with preaching. In the final sections, the authors interrogate the issues of church, conversion, and culture.
On conversion and culture, the authors note the conflicts that arise from conversion due to the influence of culture. They then offer some guidelines on how converts can balance their new status and culture. The authors look at the role of culture in church formation and the role of the church in influencing the culture.
Critique of the article In this presentation, the authors illustrate the relationship between gospel and culture coupled with equipping evangelists with a few strategies on how to handle cross-cultural evangelism. The Lausanne report begins by relating the Bible to the origin of culture. However, the authors forget that the world can only be looked through the lens of the different cultures first before looking at it through the biblical perspective.
One of the misconceptions in the report is that people first look at the world through the biblical culture. This misconception has led to missionaries trying to convert all the individuals that they meet into the bible culture, which is wrong. The most important task for Christian missionaries is to know Christ in a way that causes others to know him without necessarily imposing a foreign culture.
Even as missionaries evangelize, they have to understand that people are made in the image of God, but not the image of the Christians that the missionaries would want them to be.
By understanding this aspect, missionaries will relate with people easily because they will be looking at them from God’s point of view, but not from the ‘model Christian’ perspective. Respect for other people’s culture in mission work is important because it ensures that ‘conversion makes instead on unmaking.’
We will write a custom Critical Writing on Gospel and Culture specifically for you! Get your first paper with 15% OFF Learn More In the discussion about the people’s culture and the biblical culture, the report fails to emphasize the importance of establishing a relationship with the individuals before preaching to them. A relationship will show that one cares about the people and s/he is not out to destroy their culture while introducing his/her own.
Key successful evangelists in the Bible like Paul valued the cultures of the different people to whom they were evangelizing. They did not attack their cultures directly. Instead, they related with them in a manner that the people ended up admiring Pauls’ way of life.
This aspect simplified preaching. However, one of the report’s strengths lies in the emphasis that cultural change after conversion is gradual, and thus evangelists need to be patient with new converts.
The last three subsections emphasize on the relations between conversion and culture, church and culture, and Christian ethics and life style. While it is joyous to have new converts, evangelists must keep in mind that their work is only to sow and then God works on the rest. The main objective is to spread the good news to the unreached and let Christ deal with the conversion aspect.
However, the secret is to keep on preaching even when it is hard to get converts due to their cultural inclination. Evangelists should be patient with new converts who are still learning to adjust from their former cultures to Christianity.
In case there is a need for reprimanding, then evangelists should do so with love and gentleness. The overall message when reaching out should be that of love not of comparison of cultures. Evangelists and missionaries should encourage syncretism to avoid rejection due to cultural conflicts. Syncretism will ensure that conversion does not lead to loss of culture.
Despite the minor weaknesses, the Lausanne report has dealt with the issue of culture and the church adequately. The evidence in the article has been represented correctly. The article has adduced valid evidence that almost all Christian evangelists and missionaries can identify with.
The church and culture are intertwined. Therefore, it is important for missionaries to be informed adequately as they go out into the mission fields. This report has addressed the missionaries and evangelists who are already in the field and those intending to join the spread of the gospel to the nations.
Not sure if you can write a paper on Gospel and Culture by yourself? We can help you for only $16.05 $11/page Learn More Reference Lausanne Movement. 1978. LOP 2 – The Willowbank Report: Consultation on Gospel and Culture. Last modified 1978. Accessed from https://www.lausanne.org/content/lop/lop-2
Value Chain Model: Starbucks Analytical Essay college application essay help
Introduction The term ‘value chain’ was first coined by Michael Porter in 1985 to portray how the customer value builds up through a series of numerous activities to produce the desired product or service. It entails internal processes that an organization undertakes including design, production, marketing, delivery, and supporting the product to reach the prospective customer.
Primary activates such as inbound logistics and marketing among others are integrated into the activities of the company. Support activates complement the primary events that are executed by the organization’s staff. This paper aims at analyzing the value chain of the Starbucks Company by providing insight into its information systems.
Value Chain Analysis of the Primary Activates in the Starbucks Company Inbound logistics for the Starbucks Coffee Company entail the identification and formulation of appropriate choices regarding the coffee producers in African Continent, which is the chief source. The utilization of effective information systems to facilitate the communication between the suppliers and agents leads to the delivery of high-quality coffee that meets the company standards.
The agents establish strategic relationships with the coffee suppliers in an attempt to organize the supply chain. The Starbucks Company operations involve more than fifty countries. They include direct operations and licensure of stores in different nations. The company operates over 8800 direct stores and more than 8100 stores under licensure globally.
Outbound logistics involve both direct selling of products through its stores and the current inclusion of supermarkets in the demand chain. Customers can obtain products such as the 3-in-1 from the leading supermarkets in many countries around the world (Seaford, Culp,