Table of Contents Introduction
Principles of TQM
Evolution of TQM
How Total Quality Management Shapes the Workplace
Introduction Total Quality Management, often abbreviated as TQM is the strategy used by organizations in improving internal operations and enhancing the satisfaction of customers. With proper implementation, TQM reduces the costs that are associated with corrective maintenance, creates satisfactory general performance and a high number of satisfied customers.
However, the concept of TQM is not implemented within a short period of time. Although there are many software solutions capable of assisting companies in the implementation of TQM systems, the companies must pay attention to philosophies that should be integrated in key departments and all managerial levels. Any other resources are usually adopted alongside the key principles of TQM (Robbins 8).
Principles of TQM The first principle of TQM argues that since it is possible to manage quality in companies, this must be done. Many companies suffer from unending chaos and complaints from customers. They wrongly believe that it is not possible to manage their operations effectively because of their largeness.
The starting point in TQM is to be aware of the problems and that solutions can be found. The second principle of TQM is that the problem in most companies is the processes but not the people. If there are problems with the process, hiring new employees or conducting numerous training programs does not solve the problem. The first step should be taking corrective measures on the process then embarking on training sessions for the employees.
The third principle of TQM is that what companies should embark on is a cure as opposed to treating the symptoms. Finding short term solutions for an existing problem makes it difficult for the full potential to be reached. For instance, a falling shipping department may be an indication of manufacturing holdups.
The best way of solving the problem is to find the root cause and address it. The fourth principle of TQM is that all the employees should take part in enhancing quality. All the workers in a company from the junior ones to the most senior managers should realize that they play an important role towards improving the quality of their services and products. Each employee should leave the customers satisfied and happy (Kurtus 4).
Moreover, there should be mechanisms of measuring quality in companies. TQM systems can only function well if the results are quantifiable. This helps in monitoring the implementation process of the program to see if the anticipated effect is being achieved. In addition, it is easy to set future goals and push all the departments to work towards achieving the desired goals.
Get your 100% original paper on any topic done in as little as 3 hours Learn More Apart from the results of TQM being quantifiable, improvements in quality should be a continuous process. TQM is not a process that can be done once then stopped. Unlike management steps that end with a solution to the problem, TQM processes are conducted regularly in order to increase the loyalty and satisfaction of customers.
Finally, it is important for companies to realize that TQM is an investment that goes for a long period of time. Companies can buy TQM software to improve the quality of products and services but it is important to note that the results are achieved gradually. The process is designed for realizing long-term success.
Evolution of TQM TQM has been in existence for a long period of time but the meaning of the term has continued to change over time. In early 20th century, TQM referred to the inspection of goods to ensure that they conformed to the set specifications.
As time went by, TQM started becoming statistical in nature where statistical techniques were employed to determine the quality of goods. The concept embraced a broader meaning in the 1980s with the assistance of the quality Gurus. Quality was viewed as something that touched on the whole organization rather than being confined to the production process only.
This was based on the fact that the quality of the products was determined by all the functions of the organization and that the cost of poor quality affected all sections of the organization. The meaning of quality changed largely in the 1970s because before then, quality was viewed as an aspect that called for inspection and corrections. This period was marked by loss of market share of some companies as a result of foreign competition (Demming 509).
As a result of these changes in major companies such as Honda, Toyota and Toshiba, there was need to effect changes in the quality programs. Most of these companies solicited the services of training consultants and initiated programs for training their employees on quality management and this started changing the concept of total quality management.
Quality began attracting a strategic meaning and today, it is associated with competitive advantage in companies. The customer needs are given the first priority hence TQM is defined in terms of exceeding the expectations of the customers.
We will write a custom Research Paper on Total Quality Management specifically for you! Get your first paper with 15% OFF Learn More Since the 1970s, quality competition has been on the increase eliciting a lot of concern. Companies in various businesses are currently working towards improving the quality of their goods and services in order to win customer loyalty and attain competitive advantage. In many companies, excellence in quality has turned to be a standard for conducting business with companies that ignore quality being faced out of the market.
How Total Quality Management Shapes the Workplace TQM is important in companies since it shapes the work place in different ways. Since it focuses on satisfying the customers and improving the quality of products and services, it definitely shapes the workplace and enhances the profits. The first way through which TQM shapes the workplace is that it leads to the production of high quality goods.
TQM emphasizes the importance of producing products of high quality hence companies focus on producing the best quality possible. Successful TQM emphasizes improvement of every process by searching all the problems in the company. Moreover, TQM requires that the products be tested for assurance of the quality hence it becomes easy to determine if the products meet the requirements of the customers.
The testing procedure is done by taking a sample from the production process. If it is discovered that there are some failures in the products, the specific issues are noted and acted upon to make the necessary changes.
In addition, a discussion is held to identify the reasons that led to the failure with the help of statistical approaches and/or distributions to understand the circumstances better. By evaluating certain failures and the statistics, it is possible for companies to device ways of redesigning the products and using cheaper corrective methods in the future.
This shapes the workplace in that the quality of the product is constantly improved. The company also has a chance of monitoring the quality of the products on a regular basis. In addition, it is possible to change the design and materials used in production in order to economize materials and produce quality products for the customers (Demming 510).
The second way through which TQM shapes the workplace is through positive product reviews from the customers. TQM contributes towards the satisfaction of customers with the work done by the company. Companies are interested in customers or clients who are the ultimate beneficiaries of the products in the customer chain.
Since quality assurance testing is part of TQM, the products always meet the requirements of the customers. The satisfaction of customers and good performance enables the company to get reviews in business publications and newspapers. This is a factor that increases the reputation of companies and increases their profitability.
Not sure if you can write a paper on Total Quality Management by yourself? We can help you for only $16.05 $11/page Learn More The third way through which TQM shapes the workplace is increasing employee production. TQM pays more attention to ensure that the needs of employees in a company are met. This enables employees to put more effort in achieving TQM goals hence boosting workplace morale. To increase the level of production, sometimes employees are given incentives such as salary increments.
This might be done after training them on the operations of TQM and the roles they are supposed to play in implementing the programs. Giving employees incentives and training them on the operations of TQM ensures that the programs work effectively because the employees are knowledgeable and feel motivated. This leads to satisfaction in customers, the employees and a general feeling of fulfillment in the workplace (Demming 514).
The fourth way in which TQM shapes the workplace is that it has a philosophy that focuses on empowering employees to identify quality problems and come up with remedies. Creating a new philosophy is an important strategy of TQM. The old concepts of quality did not allow employees to identify quality problems since they feared being reprimanded for doing that. Poor quality was blamed on individuals working with the organizations.
The new concept of TQM provides a platform where employees are rewarded for identifying problems in quality. TQM gives employees at the workplace a chance to make decisions touching on the quality of products in the production process. The employees are considered to be important people in implementing the quality hence the suggestions and decisions they come up with are highly valued and respected.
In stressing the role of employees in improving quality, TQM differentiates between external and internal customers. External customers are the ones who purchase products and services from the company while internal customers are employees who handle goods from other employees of the same company.
For instance, the department concerned with packaging of goods is regarded as internal customer because it receives goods from assembling department. TQM ensures that defective goods are not passed to the internal customers thus the external customers do not receive defective goods. In this way, TQM shapes the workplace by ensuring that the value of employees in maintaining quality is recognized
The fifth way through TQM shapes the work place is by encouraging team approach in dealing with issues. Team work relies on the management principle of breaking barriers in the workplace (Walton 36). TQM emphasizes that quality is achieved as a result of efforts of all members of the organization.
Quality problems are better solved through team work where discussion and quality controls are employed in solving problems. The contribution given by teams in companies is considered an important way of achieving success. As result, companies find it important to set some time for regular team meetings. The formality and structure of teams vary with different companies.
In addition, the types of problems solved by different teams also vary. For example, a quality circle is a team of production employees together with their supervisors who volunteer time to address quality problems. The circle is made up of between eight and ten members where consensus is the basis of the decisions made. Most of the meetings for such a team are held every week in a designated location.
A certain procedure is followed in addressing the quality issues and criticism is not allowed in the discussions. By encouraging team work, TQM shapes the workplace since issues that disrupt the smooth running of operations at the workplace are addressed comprehensively. A group is able to share views and make the necessary considerations before coming up with the right decisions (Walton 36).
Conclusion Quality is one of the most important aspects that most companies strive to achieve and maintain. Total Quality management is an improved version of quality management which focuses on improving the internal operations of companies and ensuring maximum customer satisfaction.
Customer satisfaction is crucial for companies since it portrays a good image and builds the reputation of the company. In addition, customers who gain satisfaction from a company continue being loyal to the company. All the aspects of internal operations of a company and customer satisfaction are addressed by TQM which has been adopted by many companies. It is a trusted way of shaping the workplace by addressing all quality problems.
Works Cited Demming, Edward. Out of the Crisis. Cambridge: MIT Press, 2000. Print
Kurtus, Ron. Basic Principles of Total Quality Management . 2001. Web.
Robbins, Stephen. Management. New Jersey: FT Press, 2008. Print
Walton, Mary. The Deming management method. New York: Perigee, 1986. Print
Capstone Project Overview Assignment: Assessment Description After conducting the needs assessment, you should have a better idea of how your capstone project will serve the organization you have chos college essay help online
In this assignment, you will formalize your project in a 750-1,000-word paper that includes the following:
A brief description of the scope and purpose identified in the needs analysis.
An outline of your action plan.
Identification of any unique organizational factors, including resources and barriers that could impact your project.
Leadership theories and concepts that you will apply as part of your capstone.
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
Concept of Narrative Essay essay help site:edu: essay help site:edu
A narrative essay can be defined as a story written for a certain purpose and point. People have many stories they need to tell and they therefore write narrative essays for particular audiences or for their own satisfaction. In workplaces, narratives essays are not common occurrences but at times individuals might be asked to give a report on conferences they attended or give an account of something that happened. Narrative essays give the writers an opportunity to speak about themselves.
People have experiences they wish to share with their friends thus narrative essays provide the necessary tools for telling these stories in understandable ways. Narrative essays usually tell stories about the lives of individuals. They may also talk about memorable people or events that took place in the past (Essayinfo 3).
Although it is advisable not to begin narrative essays with I, this may be used to initiate creativity in a narrative essay. It is also a requirement that narrative essays be written in chronological order. However, it does not imply that the rules have to be always followed because narrative essays may be boring when told in this style.
Use of descriptive language is an effective way of drawing the attention of the readers into the experiences of the writer. Verbs adverbs and adjectives that make the reader create visual images should be used in narrative essays.
The writing of a narrative essay should be conversational for the writers to sound as if they tell the story verbally as opposed to a written one. This is made possible by applying metaphors, anecdotes and other related tales within the narrative.
The writer should think of the most comfortable way the story would have been told and write a narrative essay that way. It is always important to start with a draft then transform it into a complete narrative essay. Most narrative tales are told in the 1st person and this applies to a narrative essay.
However, if the essay talks about the experiences of other individuals, she or he may be used. Consistency is crucial in the narrative essay thus if it starts in the first person, the whole essay should be written in the first person. The most important thing to note in writing a narrative essay is that its basis is real events. As a result, it follows all the rules of an essay as opposed to a mere story (Essayinfo 4 ).
Get your 100% original paper on any topic done in as little as 3 hours Learn More Narrative essays start by explaining the topic and then introduce the characters. A basic premise is included in the introduction which in simple terms shows the lesson learnt from the experience and what makes the story important. From the draft of the essay, an individual writing a narrative essay should pick out the most suitable points that give a detailed explanation of the story.
The points should have a close link with the premise of the narrative essay. In the development of the essay, descriptive tests that imply that there is enough information to support the premise should be included.
Just like normal essays, the last paragraph in a narrative essay serves to conclude it. In the conclusion, the premise is restated and a summary of the events leading to such a conclusion presented. Descriptive language and a premise in narrative essays usually make the essays interesting to read. Explaining personal experiences or the experiences of others in narrative essays makes it possible for individuals to relate with memorable events in ways that are easy to understand (Essayinfo 5).
Works Cited Essayinfo. Narrative Essay. 2010. Web.
Technology and Its Impact in the World Essay college essay help online
Table of Contents Introduction
Introduction Technology is defined as the use of tools, techniques and methods of organization in solving real world problems, which aims at performing specific tasks.
Technology has a profound root in the society; this is because today’s world relies on the advances in technology. These advances in technology in today’s world has sped people’s lives and made the world a smaller place to live in as it makes different locations closer to one another.
In addition, the fact that technology has become omnipresent in the world today due to its widespread use, is vital because it helps people in carrying out their chores in their daily livelihood. It is therefore important that the technology that exists be easily adaptable and able to solve the current world issues as human progress rate is increasing at an alarming rate (Oak 1).
Technology impacts The advances in technology have brought huge changes in the world today. Some of the areas where technology has brought important changes are as follows. First, technology has enabled the world in automating its critical processes in industries and households. The automobile industry has evolved from mechanical to automated automobiles simply because of the driving force that is technology.
Technology is applicable in performing tasks that are not accessible to man and are vital in automating crucial industrial processes. The technologies that are applicable when performing these crucial tasks include the use of robotics and artificial intelligence in carrying out challenging tasks such as space exploration and mining (Oak 1).
Another positive effect of technology is that it has changed the manner of communication. This has been made possible through the use computer technology; computers have the ability to process huge chunks of data at one go. Information digitization has proved to be a vital technology platform since it has made it possible in storing information and helps in enriching the information quality.
The advances in technology enable harnessing of water from natural sources to homes through robust transmission systems. Technology has brought the discovery of electricity that is important in lighting up the world. Electricity is easily generated by using renewable energy resources.
Get your 100% original paper on any topic done in as little as 3 hours Learn More On the other hand, with all the advances in technology, it is unimaginable that technology has its side effects in the society even when the world is at the epitome of technology. In the medical technology world, technology can affect and also harm patients in cases where it involves a machine that has radiation rays.
On environmental technology, there is a lot of waste in terms of chemicals, which directly go back to the environment. Lastly, technology has a negative impact on people since they tend to be lazy and rely mostly on technology (Oak 1).
Conclusion In conclusion, the advances brought about by technologies, which are the Internet, cell phones, and notebook computers are vital necessity for daily living. Due to these advances, it is easy for us to forget about those who suffer while attempting to provide for their basic needs, such as clean water, food and health care.
It is a good gesture by the developed world to make use of their technologies to help the underprivileged groups of people in the society. Through the continuous use of these technologies, there are advances that targets medical services, improved economy based on the Internet, emerging technologies in information systems sector, advanced farming methods and industrial sectors.
More importantly, educational needs for the people are taken into consideration by these technologies, since they help them become prosperous nations who do not require help from others but are able to get their own resources. Moreover, transferring technology from the developed world to the developing world has various benefits. There will be improvement in living standards, production efficiency and become a base for economic growth (Oak 1).
Works Cited Oak, Manali. “Positive Effects of Technology on Society.” buzzle.com. Buzzle, 21 September. 2011. Web.
Join Us is the Program about Teenagers’ Needs Essay (Article) cheap essay help: cheap essay help
Table of Contents Teenager’s program
The program’s layout
Popularity of Join Us
Teenager’s program Admittedly, various shows have become an indispensible part of people’s life. Teenagers also like watching certain programs. More so, they often find the necessary answers to their questions. Therefore, teenagers need a program which could address their needs. Join Us can be such a program. It will address the most important issues which are essential for teenagers. The show will focus on such themes as status, cruelty, gender roles, etc.
The program’s layout The program will have quite a specific format. In the first place, the hosts will be teenagers. It is possible to have four hosts: two girls and two boys. There will be no studio audience. However, viewers will be able to make calls. More so, the Internet will also be excessively used. The hosts will actively use Facebook and Twitter (maybe Skype) during the program.
Viewers will be able to ask their questions on the topic. The hosts will discuss these questions. The hosts will invite various guests competent in this or that issue. Apart from this, hosts will make video reports. They will take interviews in schools and in the streets. This program will be weekly. The viewers will have the opportunity to choose topics for the programs. There will be a kind of poll online. Viewers will also come up with their ideas and their stories.
Major themes It goes without saying that teenagers face many issues. For instance, issues concerning status are quite important for teenagers. Admittedly, teenagers try to obtain certain status. Therefore, the host will discuss various problems concerning the matter. However, it is important to encourage young people to be unique and pay less attention to statuses. Of course, the program should not be too didactic. However, viewers should learn a particular lesson during each program.
Issues of cruelty has also come to the fore recently. Here the hosts can address problems concerning violence. Admittedly, teenagers can be regarded as the most vulnerable group. They often have to endure domestic or peer violence. The hosts should interview those who were victims of violent actions or even those who were initiators of conflict situations.
Apart from this, many other cases of cruelty should also be covered in the program: mockery, bullying, etc. Furthermore, teenagers should be acquainted with gender issues. The hosts will discuss cases when some people were suppressed due to their gender. The hosts will also help viewers find successful strategies to avoid certain problems.
Other topics Apart from serious issues, some series of the program (or some parts of the program) should address ‘less’ important problems. For instance, the host can provide some tips for completing assignments, passing exams, preparing for a party, choosing a present for a friend, etc.
Get your 100% original paper on any topic done in as little as 3 hours Learn More This will make program more interesting and helpful as teenagers often have difficulties with their school assignments. They also can have difficulties with developing proper relationships with peers. The program will help viewers to solve all those problems.
Popularity of Join Us The program will become popular among teenagers as it will address some burning issues. The program will provide teenagers with answers they need. The use of the Internet will help the program to remain up-to-date. Viewers will have an opportunity to influence the choice of topics for discussion. Therefore, this will be a very helpful program for teenagers.
Business Proposal: E-Business for Online Curio Shop Report cheap essay help: cheap essay help
Letter of Transmittal Dear Sir/Madam,
Enclosed is a copy of the document entitled ‘Proposal for an e-Business’ in the field of Technical Communication. The proposal is a result of a research and a field study carried out to determine the feasibility and applicability of the proposed business in the target area which is conducted as a response to a necessary identification and aimed at determining the best way to meet with the identified need of the target population,
In compliance with the fulfillment of the requirements on the subject “Technical Communication”, the proponents would like to present the proposal consistent with the provided instructions.
The main purpose of the document is to propose a small business in the given field with an aim of applying the skills and experience that have been obtained while undertaking the above named course. The study is aimed at showing how the discipline may be applied in meeting the needs of the society.
We hope that this proposal will meet your approval.
Very truly yours,
Technical Communication Students.
Get your 100% original paper on any topic done in as little as 3 hours Learn More Introduction The discipline of Technical Communication is one of the disciplines that have undergone a lot of reforms and improvements over the past few years, especially due to its integration with the different technological advancements and inventions. This field has now covered a wide area of application and also started applying different new methods in its functionalities in such a manner that allows it to be more modernized, easier to apply as well as to produce more consistent, satisfactory and high quality results.
One of the main applications of Technical Communication has been made in the field of technology itself and more specifically in the area of Internet.
Internet as a means of trans-national communication has drastically grown and become more popular among all the sectors in the economy and society. As a result, this has led to an increase in different applications, such as websites, online advertisements, online social networks like Facebook, Twitter and Tagged as well as e-businesses (Katz, 2008).
These facilities have enabled people to carry out business, easily communicate, perform social activities and be also able to advertise their businesses and products over the Internet. More advanced applications of the Internet have also enabled its users to access products from different companies, compare their prices and quality.
Then, they can purchase the goods of their choice over the Internet through online payment methods only for these products to be shipped to their doorsteps. This has enables the world to become a small marketplace where people can buy products from any place in the world over the Internet staying at home or office (Hdodd, 2011; Markel, 2007).
This proposal seeks to identify a market need for e-business and then provide a solution that will be utilized to ensure that the need in the market is met (Katz, 2008).
Project Overview The project is a proposal for an e-business that will comprise of a website which will aim at marketing and selling different products of a cultural genre from different cultures in Africa.
We will write a custom Report on Business Proposal: E-Business for Online Curio Shop specifically for you! Get your first paper with 15% OFF Learn More Hence, this will be an e-business in the form of an online Curio Shop that will be represented as a website in which different products including African wear, such as clothes, footwear, hats and caps, belts, African ornaments, necklaces, earrings, bangles, rings, jewels, African carvings and paintings and all the other curio products, will be sold (Gurak
Ulysses by James Joyce Term Paper college application essay help
Table of Contents Introduction
Third person narrative
Stream of consciousness
Introduction Ithaca is a complicated chapter in James Joyce’s book Ulysses. The chapter gives details about two protagonists Bloom and Stephen. Bloom returns home together with Stephen. The chapter is written in form of questions and answers. The chapter does not follow the conventional writing style. Joyce gives an outline of events that happen instead of giving a linear plot (Lawrence 559).
Style The chapter is written in a radical style that does not follow the convention literary style. James goes against the rules of prose and writes in his own unique style that makes the chapter difficult. For instance, as the chapter begins, Joyce uses a narrative style full of repetition. The style shows that Bloom’s homecoming is not triumphant, as it would have been expected after being away from home form such a long time.
The narrative style does not go up to the end of the chapter but changes to encyclopaedic narrative (Ulysses 1). The encyclopaedic narrative does not lead to a climax in a story like the way the narrative style does to give a lesson or meaning of the story. At the end of the chapter, no meaning can be derived and a reader can have many conclusions. At the end, Bloom finds out that his wife has been unfaithful.
The evidence of her infidelity stares him in the face but he does not do anything “New clean bedlinen, additional odours, the presence of a human form, female, hers, the imprint of a human form, male, not his, some crumbs, some flakes of potted meat, recooked, which he removed” (Joyce 1).
Molly his wife’s affair with Boylan does not seem to bother Bloom much even though he thinks about divorcing her or confronting Boylan. The two ideas play in his mind just as fantasies. He thinks about the other things that are worse than adultery and the idea that a man sleeps with a woman thinking he is the first in her life but in reality he is one among previous men.
Therefore, Bloom decides to forgive her. A reader has to decide between Bloom being a very forgiving man for overlooking his wife’s betrayal or a foolish man who does not have the nerve to stand up for the right thing. Moreover, one can forget about Bloom entirely with his flaws.
Joyce does not lead the reader to any moral at the end story but he leaves ends hanging loose. The chapter does not give answers to the questions that arises in the readers minds about the happenings. The explanation and happenings in the chapter are many and demonstrate futility (Gibson 16).
Get your 100% original paper on any topic done in as little as 3 hours Learn More The chapter employs anti-climax. The opposite of our expectations happen because we expect Bloom and Stephen to form a meaningful friendship but at the end, they drift apart. Stephen shows he has no consideration for his friend’s feelings when he tells Bloom an anti-Semitic narrative. The narrative shows a lack of understanding between the two friends. Moreover, Stephen declines the offer to sleep over at Blooms and does not seem enthusiastic about meeting in the future (Ulysses 1).
Third person narrative Joyce uses the third person narrative in Ithaca. The story is told in a cold manner and often repetitive by a narrator who sees the characters minds. The details given about ordinary things make them very complicated and the details do not seem important. He employs a scientific style and uses complicated words that often leave a reader wondering what the author is writing about in the story.
For example, Joyce describes how water gets into the tap that Bloom fetches. The details about how the water runs through the water system in the town is explained in detail making the process look very complicated. Ordinarily, a person just fetches water without thinking about how the water gets to the tap.
In another instance, Stephen explains to Bloom his reasons for declining to take a bath. He says he has hydrophobia and hates either partial or total immersion in water. The words used in the explanation are complex and not used in everyday conversation by mundane people (Ulysses 1).
Catechism Joyce employs catechism style in Ithaca. Catechism is a style used in the Catholic Church to teach using questions and responses that students memorize. The students are asked questions and expected to give the memorized responses to show that they have strong faith. Ithaca is written in form of questions and answers.
The responses are not a sets of believes like in Christian catechism but the responses give details regarding people, and how they live their lives in spite of their faith or what it may demand of them. The responses are long and wandering in the strained conversation between Stephen and Bloom. The language used is theoretical and scientific.
It makes Bloom’s spiritual appear as observations and orderly formulas. Bloom shares characteristics similar to other human beings as portrayed by his experiences (Ulysses 1).
We will write a custom Term Paper on Ulysses by James Joyce specifically for you! Get your first paper with 15% OFF Learn More Stream of consciousness The stream of consciousness shows the thoughts of a person in an edited form. Through the technique, Joyce shows us the thoughts of some characters and explains their action. The character’s thoughts are shown to us unedited and we are able to connect their thoughts and actions to make better judgement about their character traits.
Through Bloom’s thoughts, we see how he sees himself through various perspectives such as in a lifetime work, single night sleep or universe’s lifetime. He is able to shift his perspective and judge himself hence he avoids condemning his wife. The stream of consciousness is embedded throughout the chapter (Report on James Joyce Ulysses 1).
Structure The structure of Ithaca is complex because of the question and answer technique employed by the author. The words used in the denotative language are complex to understand. Furthermore, Joyce uses sentences from other languages such as Irish and Hebrew. The structure of the chapter is further complicated by use of gibberish words. Some of the sentences are difficult to understand and a reader has to think hard about what the author means.
In other words reading Joyce’s works becomes an active process. The sentences are like riddles or knots that one must undo to understand their meaning. However, once the knots are undone the sentences become clear and the meaning easily understood. For instance “From outrage (matrimony) to outrage (adultery) there arose nought but outrage (copulation) yet the matrimonial violator of the matrimonially violated had not been outraged by the adulterous violator of the adulterously violated” is a difficult sentence (Joyce 1).
The sentence means that Bloom has accepted his wife’s adultery. He thinks that the affair must have occurred because he was not around to take care of his wife’s needs. Therefore, her action is justified because she needed a man and she must have enjoyed the affair. He shifts the blame from his wife to himself and decides to accept her. He uses the passive form of English a shift from the active form to arrive at the acceptance of his wife’s action.
The chapter has many facts but it also contains nothingness. Some of the words have no meaning and leads to disorderliness. The purpose of the chapter to lead to a system fails, as one gets lost in language.
The author uses awkward words and combines a deliberate effort of employing an incorrect method of writing (Gibson 18). The chapter shows many imperfections such as Bloom’s marriage and his injuries to the head. Joyce uses the errors and imperfections in the chapter to shutter the “illusion of objective reliability” (Gibson 18).
The author also incorporates repetition in the structure. The repetitions help the author to play with words and bring about a sense of humor. For example when Bloom remembers how he turned down an invitation to visit Stephen’s family “Very gratefully, with grateful appreciation, with sincere appreciative gratitude, in appreciatively grateful sincerity of regret, he declined” (Joyce 1).
Not sure if you can write a paper on Ulysses by James Joyce by yourself? We can help you for only $16.05 $11/page Learn More Conclusion Ithaca shows us how Bloom becomes the hero through his action of selflessness forgiveness of a sin many would not consider forgiving easily. Joyce takes us through the characters’ lives and shows us how real life is, and how human beings respond to the things, they encounter along their journey through the world.
The chapter is long and the many questions can leave one confused about what the characters are saying because sometimes the narrator does not give all the details. However, the chapter remains an important one in the book as many questions are answered through the catechism style.
Works Cited Gibson, Andrew. Joyce’s Ithaca. Netherlands: Rodopi, 1996.
Joyce, James. Episode 17- Ithaca. 2011. Web. .
Lawrence, Karen. “Style and narrative in the Ithaca chapter of Joyce’s Ulysses.” ELH, 47.3 (1980): 559-574.
Report On James Joyce Ulysses. n.d. Web.
Ulysses. n.d. Web.
Culture Clash as a Great Conflict Research Paper essay help: essay help
Culture is a people’s way of life. It can also be defined as a set of traditions adopted by certain groups of people. When we define culture, we have to talk about the cultural values, which are the principles, or qualities that a group of people will tend to view as good or right (Peterson 22). Different people from different parts of the world have different ways of life. Some carry on activities not carried out by other people elsewhere.
The culture of people includes the food they eat, dances, their race, their way of dressing, and religion just to mention but a few (Peterson 17). However, violent activities such as stoning, mutilation, killing and forceful abortions cannot be termed as part of people’s way of life.
That is, crime and criminal activities cannot be termed as part of people’s culture. The culture of people can remain the same or change with time, especially as people become more civilized. The change can also arise because of a prolonged exposure to a different culture. The exposure to these different cultures can result to positive or negative changes (Haggis and Susanne 18).
To some people, an activity carried out by others is not right before them. For example, different groups of people have different modes of dressing especially for woman. Some religions do not allow the exposure of some parts of the woman’s body like the hair and the legs, while according to others it is very much okay (Haggis and Susanne 104). This can be a great conflict if the two sets of people are to live in the same location.
Circumcision is a form of initiation passed over very many generations up to the present one. Still, there are some communities who to them, circumcision is a taboo. Therefore, when such people with different cultures come together, conflicts can arise. This happens especially when the two groups of people differ with respect to a certain activity carried out by either of them.
The integration of different cultures in one environment leads to disruption of traditions. Contacts between different cultures are also viewed as cultural clashes for they are bound to result in undesirable consequences or even destruction of one or all the cultures (Haggis and Susanne 7). Therefore, culture clash by definition is a conflict that occurs when people with different cultural values come together.
The way of life of people is a measure of their level of civilization. The evolution of man from an ape has seen him change from being primitive to being modern. Thus, culture refers to the acquisition of civilization, which is a process of social development (Haggis and Susanne 18).
Get your 100% original paper on any topic done in as little as 3 hours Learn More The lack of change of people to the new cultures is normally referred to as under civilization. New inventions especially to do with technology normally increase the rate of civilization. Similarly, education makes people to be more civilized. So to say, education and the ever-changing technology can determine the way of life of people.
When people at different levels of civilization are integrated, conflicts will definitely arise because the people will differ in a variety of things. This is because traditions and habits of different people can come into a conflict. The fundamental divisions in humanity in terms of ethnicity, religion, or civilization can lead to new conflicts (Haggis and Susanne 39).
One example of a culture-clashing event is in the issue abortion. Abortion is the termination of pregnancy. Various circumstances force women to decide to have an abortion. Most of the times, cases of abortion are based on unwanted pregnancies. The only exception is when a woman is willing to have a child but due to health complications, the doctors advise on an abortion (Keown 99).
Others proceed with it because they cannot afford to have children mainly because they are not prepared in terms of finances. They do not want to fail in giving their children quality life or maybe they do not want to strain in the process of bringing up the child.
Getting a child out of wedlock is also a taboo to some people, and executing it can put one in a social dilemma. Therefore, many prefer to do away with the pregnancy. Most young girls will prefer to have an abortion in order to hide the pregnancies from their parents. In other cases, their parents order them to do it. Other reasons for abortion include the need to continue with education or being in a demanding career.
There has been a big conflict between pro-life and pro-choice supporters especially in the United States of America where abortion has been legalized. Pro-life supporters do not advocate for abortion while the pro-life supporters believe that it is a woman’s choice. Most of the pro-life supporters are mainly religious people.
Some countries have legalized abortion, which has led to a very big debate in the whole world, regarding its authorization. The issue has brought about a great conflict between these two groups of people. According to the religious people, abortion is a sin because it is termed as killing (Keown 20).
We will write a custom Research Paper on Culture Clash as a Great Conflict specifically for you! Get your first paper with 15% OFF Learn More This is because they believe that life begins after conception and not birth. Once a woman becomes pregnant, she carries a life in her womb, which deserves due respect. According to them, it undermines human dignity because it deprives a living being the right to live. On the other hand, the pro-choice supporters believe that every female has the legal right to choose whether to continue with a pregnancy or terminate it (Legg 2). The issue has brought about a lot of conflict between the two classes of people.
The Supreme Court in the United States of America, gave women the right to have an abortion if they so wish in the year 1973 (Legge 120). The issue has brought about a big clash between the government and its supporters in the issue and the pro life supporters. Up to date it has faced much opposition especially from the Catholic Church.
There have been many forums held to press the government to do away with the law. The pro-life supporters do not see the reason as to why the government should pass a law that allows the killing of innocent unborn babies. On the other hand, the government and the pro-choice supporters do not recognize the fetus as a person. This has created a big debate as to when life begins.
Other countries have tried to pass the law in vain because, among them there are those who do not support the idea. For instance, in china, the law sometimes allows abortion. The presence of religions in such countries plays a very great role in rejecting the legalization of abortion. Apart from abortion, Pro-life groups do not agree with any activity, which leads to lose of life like the death penalty, assisted suicide, and war among others.
The pro-life supporters believe that the government has every right to preserve all human life. It is conservative where the pro-life ethnic conflicts with personal autonomy, conservative, and liberal where the pro-life ethnic conflicts with government policy. On the contrary, Pro-choice supporters believe that there is unlimited autonomy for individuals with regard to their reproductive systems given that they do not interfere with the autonomy of other people.
This is to mean that, a growing fetus is part of the reproductive system and not a person. The Supreme Court in the United States ruled that the fetus was not a person and therefore, did not require protection from the constitution until it reached a point of viability (Legge 120). This has increased the tension between the two groups of people.
The arguments between the pro-life and the pro-choice supporters on the issue of life differ a lot and that is what has brought about such a conflict. It has been the culture of religious people to preserve life at all cost because it is sacred. On the other hand, pro-choice supporters do not see the importance of protecting a person who has not yet been born.
The pro-life supporters argue that the fetus life is sacred just like any other human life and so the government must protect it (Keown 37). On the other hand, the pro-choice movement argues that there is no proven human personhood in pregnancies. Therefore, the government should not restrict a woman’s right to decide whether to continue with a pregnancy or not. With these different arguments, these two groups of people will never come to an agreement.
Not sure if you can write a paper on Culture Clash as a Great Conflict by yourself? We can help you for only $16.05 $11/page Learn More The pro-choice supporters in the United States of America argue that there is no scientific prove for the existence of souls but religion teaches that the soul exists and it is sacred because it is created by God and should not be interfered with (Van11). As said earlier, religious people believe that life begins after conception.
The difference between that life and the life in us is that, that life is inside another life but then, they are two different lives. Therefore, abortion deserves the treatment of a murder case. Women have no right to choose to terminate a pregnancy, for they will be taking away the life of another person.
There is a conflict between the people and the government of the United States because it does not acknowledge the existence of an immortal soul whose life begins at conception. According to the government, there is no personhood in such a fetus and thus it deserves no rights to be accorded to it as given to other human beings (Legge 120). Therefore, women have a right to decide whether to continue with a pregnancy or to terminate it if they so wish. The pro-life supporters do not agree with that.
There is a big conflict between various theological traditions in the United States of America about when life begins. That is the reason as to why there is a big disparity on the issue of abortion. There are theological traditions that teach that the soul does not begin at conception but rather long after the fetus starts to make some movements.
That may be at end of the second trimester or at the beginning of the third trimester. Others believe that the implantation of a soul takes place at birth while others teach that the soul implantation takes place after birth (Van 22). The funniest of all is that there are still others that believe that there is no an immortal soul.
These theological traditional differences make people to come into conflict on the issue of abortion. If the soul implantation takes place after the fetus begins to make some movements, then terminating the pregnancy before it reaches that stage is not bad. Similarly, if the soul implantation occurs at or after birth, then abortion deserves authorization. If there lacks an immortal soul, then abortion should be just something so normal like other daily activities, something that the pro-life supporters do not agree with.
The pro choice supporters argue that research indicates that all parts of the human body are alive apart from the hair and the nails. However, the removal of some parts of the body like the tonsils and the appendix is possible on medical grounds to save the life of a person.
As such, some pro-choice supporters argue that if these parts can be removed and they are part of a life, then a woman should be granted the choice of termination of pregnancy if she so wishes. This is because they do not term the fetus growing within the womb of the woman as a separate being but as a part of her own reproductive system (Van 10). The pro-life supporters do not agree with that and hence the never-ending debate.
To avoid culture clash, people should interact with other cultures and try to fit into each other’s traditions. This will definitely make the people get to understand other people’s way of life and hence appreciate them. This will bring about respect for the people’s backgrounds, races, and religions.
The diversity of cultures makes the world a beautiful place because if we were to behave in the same way, there would no need to travel to different parts of the world and see what other people do. Many tourists travel from different parts of the world to different destinations in order to experience them.
Works Cited Haggis, Jane and Susanne Schaech. Culture and Development: A Critical Introduction. Malden, MA: Blackwell Publishers, 2000. Print.
Keown, John. Abortion, Doctors and the Law: Some Aspects of the Legal Regulation of Abortion in England from 1803 to 1982. Cambridge: Cambridge University Press, 2002. Print.
Legge, Jerome S. Abortion Policy: An Evaluation of the Consequences for Maternal and Infant Health. Albany: State University of New York Press, 1985. Print.
Peterson, Brooks. Cultural Intelligence: A Guide to Working with People from Other Cultures. Yarmouth, Me. [u.a.: Intercultural Press, 2004. Print.
Van, Coops M. R. Pro-life, Pro-Choice, Pro-Spirit! Bloomington, IN: Author House, 2007. Print.
Hunger’s Nature and Factors That Influence It: Biological Concept Term Paper college admission essay help
Hunger is a biopsycological process that is critical for organisms to survive. It is a biological process because it involves metabolic processes and hormones. It is physiological that in that it creates a physical need that has to be satisfied. The hypothalamus is the brain part that is responsible for controlling the hormonal function in the body.
Carnivores depend on other animals for food. Though at times they can feed on plants, their bodies are not physiologically able to digest vegetables matter. Carnivores require heavy meals but can spend most of the time without eating (DeGroot 3024). Unlike carnivores, omnivores have the ability to eat and digest both animal flesh and vegetables.
Most omnivores eat relatively small meals but periodically. They normally cannot have a single meal in a day. Herbivores are animals that feed on vegetables only. Their taste preferences are uniquely on vegetables and their bodies cannot digest anything else but vegetables (DeGroot 3024). Most herbivores feed for the better part of the day and sleep over the night.
Factors that Influence Hunger Leptin
Scientists have determined that a hormone called leptin controls the brain circuits responsible for controlling hunger. Leptin inhibits appetite by acting on receptors in the hypothalamus. First, it counteracts the effects of neuropeptide Y which is a potent feeding stimulant secreted by cells both in the gut and in the hypothalamus (Liu, et al. 2754).
Secondly, it counteracts the effects of anandamide and thirdly it promotes the synthesis of an appetite suppressant called α-MSH. Unlike the rapid inhibition of eating by cholecystokinin (CCK) and the slower suppression of hunger mediated by PYY3-36, the inhibition of leptin is long-term. The absence of this hormone leads to uncontrollable eating habits and ultimately obesity.
This is another hormone responsible for the control satiety and is produced by the duodenal and intestinal mucosa (Liu, et al. 2754). It does so by controlling the speed of digestion in the body. High fat chime stimulates the production of this hormone, which through a chain of reactions reduce the speed of digestion.
This is a 36-amino acid protein released in response to feeding by the neuro-endocrine cells in the ileum and colon. This hormone appears to reduce appetite in humans (Liu, et al. 2754). Though it is not clear how this hormone reduces satiety, it is clear that it slows the gastric emptying thus increasing the efficiency of digestion and nutrient absorption after a meal.
Get your 100% original paper on any topic done in as little as 3 hours Learn More Genes: Is obesity genetic?
Epigenetics have revealed some genetic characteristics that control the energy levels in the body. One of the impairments that lead to uncontrolled appetite is the Prader–Willi syndrome (PWS). People with this disorder develop uncontrollable appetite, which may result to severe obesity. This I just an example. Many other genetic imprints associated with the eating disorders but no scientific evidence has proved the genetic proof of the epidemic.
How experiences have affected my feeding
My individual eating habits have been greatly influenced by experiences. First, personal skills have affected my choice of foods. The knowledge on cooking and preparing variety of dishes has increased my variety of choice. Another influence has risen from the cultural background, which has determined my basic foods. During the study, I did not find any genetic influence on my eating habits.
The Interactions between nature and nurture that affect diet, body size/shape
Several interactions affect diet, body size/shape. In the prenatal period, the availability of food to a pregnant mother affects the nutrients availability of the developing fetus thus its eventual body size/shape. If the developing child does not have access to adequate nutrients, it ends up being small-bodied besides having a low birth weight. Owing to this, during childhood as well as the other stages of development, such a child requires a diet that is capable of supplying all the essential nutrients for a healthy growth.
Additionally, the body weight of a mother during pregnancy also affects the diet of a child. Mothers who have high body weights as well as those who gain a lot of weight during pregnancy tend to give birth to children who at risk of being overweight by the time they are three years of age. Such children/individuals have big bodies thus require a diet that is instrumental in reducing their weight as well as maintaining a healthy body weight and shape.
Works Cited DeGroot, Leslie, et al. Endocrinology. Philadelphia: Saunders. 1989. Print
Liu, McFadden, et al. “Peptide YY: a potential proabsorptive hormone for the treatment of malabsorptive disorders.” Am Surg. 62 (1996): 232–236. Print
Costume Design for Your Original Dialogue: You will explain and describe, in-depth, the costumes for the characters in the play essay help online free
Costume Design for Your Original Dialogue: You will explain and describe, in-depth, the costumes for the characters in the play and your rationale for your design (about 150-200 words in total) and draw what the costumes would look like.You can draw the sketch on plain white paper and upload a picture of it or use a program like Microsoft paint or any program you may already use for other purposes. If you are uncomfortable drawing, you can find images online that ARE NOT copyright protected nor watermarked (i.e. they have a company logo or photographer’s name splashed across the photo or in the corner). Remember, this is not an art class: your drawings do not have to be brilliant. Do your best. Copy the image into the word document that you are using to explain and rationalize the design to upload as a PDF) Please refer to lecture notes on designs For this assignment, include: Drawings or collections of costumes Verbal explanation of WHAT costume pieces are being used and WHY? 300 word minimum
Investing in IT for Competitive Advantage Research Paper essay help: essay help
Table of Contents Definition of strategic IT systems
The importance of strategic management for FedEx
The competitive strategy adopted by FedEx
The advent of computer technologies has revolutionized many numerous spheres of life, including business. The information systems have become an integral element of the companies’ competitive strategies. Understanding the value of information systems, most modern companies spend millions of dollars on development and improvement of their information systems.
A lot of modern companies decide to create board-level committees for controlling their costly IT projects, enhancing their effectiveness and increasing the companies’ gains. This paper will provide a classical definition of strategic IT systems, competitive forces and strategies and apply it to the case of FedEx, one of the leading international logistics companies.
Definition of strategic IT systems In the modern business world, technology is an important cause and driver in the company’s business strategy which can change the way in which the company competes in its market sector. A strategic information system is defined as any type of IT technologies which enables a company to create a competitive advantage, decrease a competitive disadvantage and/or meet certain business targets.
According to the classical model of competition created by Michael Porter, to succeed in implementing a particular IT project, a company should develop strategies to counter five main competitive forces. The five competitive forces include the intensity of competition within the sphere, threats associated wit the potential entrance of new competitors, threats associated with substitute products which can emerge and capture the market sector, and the bargaining powers of customers and suppliers.
To counter these forces, companies can decide between five competitive strategies, including cost leadership, differentiation strategy, innovation strategy, growth strategy, and alliance strategy. A company can use, one, several or all of these strategies.
The importance of strategic management for FedEx Founded in 1971 in Memphis, FedEx Corporation is a logistics company which offers transportation and e-commerce services (Berger, 2010). This company is known for introducing the concept of the next-day delivery in 1973 which revolutionized the industry in general.
Having developed an international network and introducing a number of technological innovations, the company gained a competitive advantage (Melville, Kraemer,
Continue your work with the company you selected in Wk 2. Research your company’s financial reports for 2017. Complete a 2- to 3-page FAQ/Shareholder Analysis. Evaluate economic conditions th best essay help
Research your company’s financial reports for 2017.
Complete a 2- to 3-page FAQ/Shareholder Analysis.
Evaluate economic conditions that influence company performance. Consider political, environmental, currency (money), global economics, and government influences on economic conditions.
Compare market conditions with the company’s performance for 2017. Conclude how the market conditions that year influenced the company’s performance, such as interest rates, Federal Reserve Bank monetary policy changes, or other market conditions relevant to the company you selected.
Analyze year-over-year performance from 2016 and 2017. Consider key metrics or ratios such as trailing PE ratio, forward PE ratio, price to book, return on assets, and return on equity in your conclusions.
Cite references to support your assignment.
Format your citations according to APA guidelines.
Internet Addiction in Modern Society Report college essay help online: college essay help online
Today, the internet has become the biggest source of information in the whole world thanks to the advancing technology (Green 52). Any kind of information concerning anything in this world can be found there. Therefore, many people have sought to improve their knowledge, skills, and abilities about the internet in order to be in a better position to benefit from it. As a result, the world has since become just like a small global village whereby people can communicate from any corner of the world in seconds.
People have also been able to acquire education without having to step in a lecture hall (Tomei 71). It is no longer the time when students had to travel from one continent to another in search of the best institutions of higher learning. These institutions have been brought right in their homes and that has cut them all that cost of having to travel and live in a foreign country.
Never the less, everything good has its negative side, the emergency of the internet has come with its own ills. A lot of work that was done manually is now being done through the internet (Tomei 73). Students need not walk to classrooms; there are no longer messengers to post or deliver written messages from one office to another.
The physical activity that was there is no longer in existence and hence people have become lazy. This is not healthy for the body as people end up developing health complications because of lack of exercise. On top of that, children have been exposed to sources of misleading information.
Pornography sites are common sites that are visited by many young people and as a result, they end up learning a lot that can spoil their lives (Green 53). The biggest problem of all is the fact that many people have become addicted with the internet. People in KSA spend most part of the day online staring on the screen and that has greatly affected other useful activities that used to be carried out there before.
There are various reasons that have caused people in KSA to get addicted in the internet. Having a good connection of internet wiring is one great cause of internet addiction (Green 55). Without the wiring, people would not be in a position to access the internet services. Therefore the fact that the government does a lot in ensuring that people get connected, increases their chances of being addicted.
There is also increased speed in the use of the internet, which enables people to get any kind of information or entertainment that they may want in a very short time (Kutais 100). If people had to wait for a long periods before accessing what they want in the internet, then perhaps they would lose interest and find better things to do.
Get your 100% original paper on any topic done in as little as 3 hours Learn More It is no longer the time that entertainment could only be found in the televisions, newspapers, and magazine. The internet has created a more efficient source of entertainment, which creates a mental stimulation just like in a television (Kutais 100). Continuous exposure to the television has made people too much addicted to some programs and thus their minds are always tuned there.
This number of people has since reduced because people have found a more appealing source of entertainment in the internet. There is always that urge to get online and chat with friends, watch movies, play games among other things. The most visited sites in the internet are social sites like face book and twitter. People can now get to know others and make friends on the social cites while others go ahead and get married.
Good internet connectivity coupled with the fact that the cost of using the internet is very cheap make people to spent countless hours in the internet (Green 56). There have been countless cases of people neglecting their duties even starving children with hunger not because there is no food but simply because they cannot get themselves off the damn internet.
By paying a very little amount of money, one can be able to stay glued to the screen for a very long time. Suppose the charges for accessing internet services could be raised, perhaps the number of internet addicts could decline.
The internet services can be accessed not only in the computers but also on mobile phones. Social network addicts are on the increase because even in the absence of the computer or the cyber café, they can easily chat with friends through their mobile phones (Kutais 103). The number of hours people spend on sleep has tremendously declined.
A person may need to sleep and even go to bed but fail to do it immediately because of the urge to view other people’s status, to update one’s own and the like. This has been made simpler by the use of mobile phones. From the comfort of one’s own bed all that is done and thus many people no longer take the required healthy number of hours of sleep.
Internet addiction has had both positive and negative effects in KSA. In the kingdom of Saudi Arabia where Islam is the religion, gender segregation is at a very high scale. The females are not allowed to interact with the opposite sex from outside their families (Azzam 44). This gap has since been bridged by the social networks; they can communicate and make friends with people of their own choice from the comfort of their houses.
We will write a custom Report on Internet Addiction in Modern Society specifically for you! Get your first paper with 15% OFF Learn More There have been many cases of relationships ending due to this. A man may feel jealous when his fiancée keeps chatting with other members of the opposite sex and vice versa. Once cautioned to stop it and one fails to because of addiction, serious problems ensue and many times the relationship becomes very strained. On top of that, health complications have arisen because of staring at the screen for long hours and the failure to carry on activities that cause the body to exercise.
Internet addiction has led to an increase in antisocial behavior. The way people used to communicate in the real world has since changed. The daily practices that comprise interpersonal communication are declining as internet addicts are now using smiley faces and avatars instead of body gestures (Azzam 41).
There is a decline in the use of facial expressions and other body gestures to put across intended emotion. As a result, people have developed personality disorders in which they do not identify with their real life persona but rather with their Internet representation. Therefore, the ability of people to maintain a healthy social life has greatly been reduced (Young 7).
In order to help the people in KSA to deal with the problem, rehabilitation is the best thing that can help them with the best solutions to internet addiction (Young 8). Our group is going to make use the little savings that we have to start a company that will offer rehabilitation services to people addicted to the internet.
It is our expectation that we are going to get funding from the government and other donors since we do want to charge any fee to our clients. I am the overall leader of the group and my role will be to see to the success of the company.
I will organize everything that has to be done, and make sure that everything is in the right order. My duties include looking for the best facilities that will enable us carry out our mission effectively. I will also go ahead to acquire the best sources of labor from people who are experienced and willing to work as volunteer.
The greatest professional problem that many encounter when setting up our company is getting the best human resource (Noble 21). Given that, we do not intend to charge any fee to our clients, we will need a lot of sacrifice.
We will not be in a position to pay for any labor not unless we get good funding or a donor. Therefore, people will offer their services based on helping but not earning daily bread. As a result, we are expecting that many people are going to turn our invitations down never the less we are determined to make it.
Not sure if you can write a paper on Internet Addiction in Modern Society by yourself? We can help you for only $16.05 $11/page Learn More To deal with the above problem, we intend to spread awareness on the importance of offering voluntary services. In addition to that, we are going to request the government for some funds and apply for sponsorship by other able individuals or organizations. If all goes well, we are looking forward to start rewarding our human resources with some amount of money at the end of each month.
The big problem is that, the government may turn down our request and we may not be able to get a good donor. On top of that, it is very hard for some people to offer free services given that they have spent quite a lot in acquiring the knowledge that they have. They see it as a waste of time and their energy (Noble 148). That can make us not be able to get the best human resource to add on the one that we already have.
The other professional problem that we are likely to face is to do with the training of all the members. Professional ethics require that a person should be well conversant with what he or she is doing in a company. Therefore, we need to train our staff thoroughly for them to be able to offer the best services (Noble 4). Getting the required personnel to give the proper training may be quite a challenge given that we do not have the ability to pay in order to get the best.
In order to deal with the above problem, we have decided to make the best use of the internet to look for a volunteer who can offer the service. If that is not possible, we intend to contribute the little that we have to pay for the lowest bidder. In addition to that, we shall try as much as possible to get a lot of information about rehabilitation of internet addicts from the internet.
Getting a volunteer trainer may not be easy and contributing the little that we have to pay for one will mean a decrease in the limited finance that we have. Lack of enough capital when starting a company is a great setback (Worthington 12). Still the information on the internet is not enough to equip us for what we are about to do. Depending much on it will mean that our services will be limited to certain activities.
We intend to work on looking for the best human resource first before considering the issue of training. This is because with the best skilled labor, there is no need for a lot of training (Worthington 13).
That will cut down the cost of having to hire a professional trainer. We will have also been spared the cumbersome duty of having to search for a volunteer trainer. Getting the best skilled labor means having those particular person in our midst throughout. They will end up showing us what to do and correcting us whenever we go wrong.
There is a good internet network in KSA and that has facilitated the use of internet services. Many people are able to access it at very low cost. There are interesting sites like the social media that keeps people glued to the screen for long hours.
As a result, people have been addicted to it, and are exposed to many problems (Young 9). We intend to start a company that will help the people to deal with the problem. Getting the required skilled labor is our greatest problem and in addition to that training the staff could pose a big challenge.
Works Cited Azzam, Henry T. The Arab World Facing the Challenge of the New Millennium. London: Tauris, 2002. Internet resource.
Green, Lelia. The Internet: An Introduction to New Media. Oxford: Berg, 2010. Print.
Kutais, B G. Internet Policies, and Issues, Volume 4. New York: Nova Science Publishers, 2002. Print.
Noble, Dawn. How to Start a Home-Based Professional Organizing Business. Guilford, Conn: Globe Pequot Press, 2007. Print.
Tomei, Lawrence A. Lexicon of Online, and Distance Learning. Lanham: Rowman
Should rich countries forgive all debts for poor countries? Essay essay help: essay help
Introduction The decision by the International Monetary Fund (IMF) and the World Bank in 1996 to cancel the debts of 26 heavily indebted poor countries (HIPC) that were undertaking reforms outlined, under the HIPC initiative, to decrease their degrees of poverty which led to heated debates between experts in development policy around the world with some supporting it and encouraging other Western nations to follow the same steps while some criticized the move vehemently.
The underlying principle behind the move was that heavily indebted poor countries that were making modest progress in lowering their poverty levels merited a cut in their debt burden so that they could have a temporary break to try to escape poverty while preventing them—once and for all—from restructuring their perpetual debt (Williamson, Nancy, and Deese, 34).
The move by the IMF and World Bank was followed by Paris Club, a group of official lenders who met in Paris, which decided to take the terms laid down in Naples in 1994 one step further and give an 80 percent reduction in the net present value of their debt servicing.
Since then, this initiative has gained momentum particularly after it had been taken up by the G7. In 1998, a consensus was reached to cut HIPC’s debt servicing by a further $50 billion; in return, these countries were to accelerate their domestic programs to fight poverty. This move led to a debt waiver of up to $40 billion by 2002 with more nations joining the program.
Recently, the UK pledged to cancel hundreds of millions of pounds owed to it by a number of the nations that belong to the HIPC group. The move followed a similar one by the US (“Should more countries cancel the debt?”).
Anti-poverty crusaders have welcomed both moves. Is this a positive step in the eradication of poverty in the world’s poorest nations? Should other nations emulate the move? I tend to disagree. I believe that forgiving the existing debt of HIPCs is a quick cosmetic fix that only functions to delay reforms that would permanently end the chain of poverty witnessed in most of the emerging countries.
Besides, a pardon of debt sullies the already negative image the international capital markets have of the heavily indebted nations. Therefore, rich countries should not forgive all debts of developing nations.
Get your 100% original paper on any topic done in as little as 3 hours Learn More Several criticisms serve to support the idea that rich nations should not pardon the debts of heavily indebted emerging countries. First, the move is not new. It had already been suggested in several meetings: in 1977 with UNCTAD; in 1987 in Venice; in 1988 in Toronto; in 1990 in Houston; in 1991 in London; and 1994 in Naples. The failure to approve the pardoning of debts in all of these meetings serves to show the challenges involved in endorsing this idea (Williamson et al., 34).
If all the previous propositions failed to sail through, then we could never be sure that this was the right time to endorse such a move. Second, since these nations’ GDP and export growth rates have been lower in the last decade, they have not managed to lower their percentages of debt to a significant margin concerning these two aggregates, regardless of the huge cost it involved.
Third, rich countries should not pardon developing countries’ debt as it would encourage them to become indebted again with the hope of getting another pardon. This could also act as an incentive for other nations without so much indebtedness to increaser debt margin so that they can receive the same pardon. Pakistan, Nigeria, and Indonesia are applying for a debt pardon under the plan, and the countries that obtained debt reductions totaling $33 billion in 1996 have accumulated $41 billion of debt since then.
The move would also be unfair to countries that have fully serviced their debts. Other nations may see such an opportunity as a chance to fault in servicing their debts presently or in the future. If other developing countries can work hard to maintain their loans, why should we exempt other nations from the course?
A debt given to another country is a contract between two or more nations, or between a society and the lending agency, such as the IMF or the World Bank. Both parties in the agreement must be made to share the weight of the risk; that is, the moral hazard must be applied to both ways. A nation, bank, or multi-lateral agency that has loaned money to a country should not bear the full cost of repaying the loan (“Should more countries cancel the debt?”).
After all, the money is lent from the taxpayers and such a move functions to burden the taxpayers as they have to increase their taxes to cover the written off debts. Multilateral lending agencies have always based their fear of debt cancellation on the subject of moral hazard which can be summarized as “If you borrow money you pay it back” (Williamson et al., 34).
They fear that if a nation fails to pay back its loan and does not face the appropriate penalties, how can they trust it if it may need another loan in the future? It is understandable that developing nations will require a considerable inflow of capital to build their economies and loans will play a significant role in this development process. However, if all debts are pardoned, how will these countries ever convince the lending countries and agencies’ to issue loans to them in the future if they cannot pay their current loans?
We will write a custom Essay on Should rich countries forgive all debts for poor countries? specifically for you! Get your first paper with 15% OFF Learn More While the cancellation of debts may seem like a respite for the developing countries, such a benefit may only be short-lived, the long term effects of this move would outweigh the benefits as the pardoned countries would no longer be able to receive loans. Besides, why should the lender be made solely responsible for any defaults in the repayment of a loan (“Should more countries cancel the debt?”). In essence, writing off HIPC‘s debts would only stifle future development projects that require credits.
A significant percentage of money lent out to developing countries ends up in the pockets of corrupt government officials and contractors. If a developing nation’s government is severely corrupt, then the status quo- no pardon on debt and no additional loans- is best for it gives the government no official resources to misuse and limits its ability to raise private sector funds.
The problem of corruption is partly responsible for the high poverty rates experienced in these countries, hence, writing off their debts without the appropriate penalties or conditions ignores the root of the problems in these countries, letting them continue down the same doomed path of bad leadership, corruption, and financial indiscipline.
Debt relief often comes at a cost to developing countries. For instance, G7 nations, through the IMF, require states to achieve unimaginable economic practices and gain decline themselves (Mason).
They demand that the developing nations “open up your markets” while they cannot allow such practices to be undertaken in their economies. Another demand is to “structurally adjust their economies,” while the nations themselves cannot undertake similar acts although a significant number is spending beyond their means.
Developing nations are also required to lower the prices of their commodities while the developed countries fail to reduce the costs of their imports (Mason). These economic demands only serve to hurt the feeble developing nations’ economies, and when the requirements are finally met, the debt cancellation is of little benefit.
However, there are good examples of nations making good use of debt write-offs to spur growth in important sectors of their economies. For instance, the government of Uganda used savings from this initiative to waive school fees for more than two million children while Mozambique, Senegal and Burkina Faso, are using these funds to fight AIDS.
The World Bank approximates that 40% of funds obtained through debt write-offs are used in the education sector, while 25% is used to improve healthcare services. These success stories are available only in a small number of developing countries.
Not sure if you can write a paper on Should rich countries forgive all debts for poor countries? by yourself? We can help you for only $16.05 $11/page Learn More Instead of writing off debts lent to heavily indebted and developing countries, the lender should ensure accountability of the amount lent. Debt relief should only be used as a last option, particularly if the risk of financial distress is a serious problem.
Works Cited Mason, Moya K. “Debt Forgiveness.” 2011. Web.
“Should more countries cancel the debt?” BBC News Online. 22 Dec. 1999. Web.
Williamson, John, Nancy Birdsall, and Brian Deese. Delivering on debt relief: from IMF gold to a new aid architecture. NJ: Prentice Hall, 2002. Print.
Marketing the Apple Brand: E-Marketing Research Paper online essay help
Table of Contents Executive Summary
Apple’s Online Marketing Strategies and Experiences
Findings and Analysis
Conclusion and Recommendation
Executive Summary The use of the internet in marketing goods and services is known as e-marketing. Its proliferation can be attributed to the technological advancement in the modern world. As the digital era conquers humanity and with the rapidly changing advances in information and technology, marketers and advertisers gradually shift strategies in brand promotion and awareness to be in line with such modernization.
Apple Inc., further enhances their brand by injecting e-marketing as part of their corporate marketing methods in promoting brand awareness, introducing new products and drawing in more customers as part of the Apple user clan.
Though in the past the company adopted traditional marketing strategies in creating pull in the market, the company position itself as one of the leaders in the consumer electronics and mobile devices industry, it has adopted e-marketing strategies such as the use of online advertisements to endorse new products and services, announce promotions and the company has developed an online Apple store which enables customers to purchase goods and services without the hassle of visiting the nearest Apple store or lining up, products are delivered to the users’ doorsteps in a matter of days.
Apple Inc.’s has been popular in terms of its advertising campaigns such as the 1984 Super Bowl Commercial, the 1990s Think Different campaign and the 2000s iPhod people campaign (Apple’s Brand Strategy, n. p.).
In the past decades the company’s style of marketing can be seen prominently on their buying of print ads and TV commercials but gradually as the turn of the 21st century dawned, Apple Inc. has been using the internet as part of its marketing campaigns. In the “Switch” campaign of 2001, Apple used traditional TV and print ads in the campaign but decided to add the usage of the internet by directing users to a website where Mac myths were dispelled (Apple, Google tops in loyalty survey, n. p.).
Introduction The turn of the 21st century has given rise to the popularity of the internet where information can be transmitted wirelessly through the World Wide Web. The information age has changed the way people think and behave altering the attitude of the market in consuming products and services.
On the business side, marketers and advertisers of corporations and enterprises have slowly adjusted to the digital era by using the internet to their advantages. E-marketing is the process of promoting a brand’s products and services over the internet.
Get your 100% original paper on any topic done in as little as 3 hours Learn More It is also known and referred to as internet marketing, digital marketing, web marketing, online marketing or search marketing (Internet Marketing – How, When, Where, n. p.)The concept of e-marketing has a broad scope for it does not only include the act of marketing on the internet, but marketing through emails and wireless media can also be considered as part of its category (Gupta, n. p.).
According to Jaakko Sinisalo et al. (772), electronic customer relationship management (ECRM) and digital customer data are also considered part of the e-marketing scope. In his article “Internet Marketing: A Practical Approach”, Alan Charlesworth (49) mentioned that e-marketing unifies the technical and creative features of the internet.
Apple Inc., being a leading brand in the consumer electronics and mobile technology industry, will be the subject of this study where the company’s marketing strategies, especially those involving the internet, will be examined. Types of the internet marketing, such as Pay Per Click/ Impression (PPC/I), Search Engine Optimization (SEO) and Social Media Marketing (SMM) will be discussed in their relation to Apple’s marketing methods and implementations.
Also several business models such as one-to one approach, appeal to specific interests, niche marketing and geo-targeting will be tackled in order to have a clear understanding on how the company plans and implements marketing and advertising methods in promoting the Apple brand together with its products and services.
In addition, brief discussions with related models of e-commerce, lead based websites, affiliate marketing and local internet marketing will further be examined to see the whole picture of how Apple Inc. markets sell their goods and services and analyze the behavior of customers’ in their patronization and loyalty on the brand.
Company’s Profile Apple Inc. is one of the leading technological American multinational companies founded by three college drop outs in summer of 1976. The company was formerly known as Apple Computer Inc. It designs and markets personal computers, consumer electronics and software with its popular product lines include the Macintosh personal computers, MP3 players called the iPod, iPhone mobile phone device and its recently launched tablet line, iPad.
According to the information provided in the article “Apple Retail Store-Store List” (n. p.), Apple Inc. software line includes the Mac OS X for personal computers’ operating systems, iTunes which is a media browser that enables users to download, listen and transfer music files, iLife suite for multimedia and creative works, iWork is suited for office work functions.
We will write a custom Research Paper on Marketing the Apple Brand: E-Marketing specifically for you! Get your first paper with 15% OFF Learn More Aperture for professional photographers who wish to edit and manipulate their photos, Final Cut Studio suites to people who are involved in the professional audio and film industry, Logic Studio is suited for music production enthusiasts, the Safari web browser for surfing experience and iOS as the iPhone’s operating system.
Apple Inc. operates over 357 retail stores worldwide as of October 2011 in 10 countries (Apple Retail Store-Store List, n.p.). The company has also developed an online store where products and services can be bought at the convenience of the customers (Apple Retail Store-Store List, n. p.). In September 2011, Poornima Gupta and Rodrigo Campos cited that Apple Inc. has become the largest publicly traded company in the world by market capitalization (Gupta, n. p.). Its market value as of August 9, 2011 is $341.5 billion (Gupta, n. p.).
Apple Inc. was founded in April 1, 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company’s headquarters is based on Cupertino, California. It was incorporated on January 3, 1977. On January 9, 2007 (US SEC), after 30 years of being known as Apple Computer Inc. the company decided to remove “Computer” to be in line with the company’s expansion strategy in the electronics market in addition to its primary focus on the personal computers industry (Markoff, n. p.).
According to the United States Security and Exchange commission, “As of September 25, 2010, the Company had approximately 46,600 full-time equivalent employees and an additional 2,800 full-time equivalent temporary employees and contractors and annual sales worldwide is $65.23 billion” (US SEC).
Over the years, Apple has developed an exceptional reputation in the consumer electronics and mobile technology industry due to its broad artistic design philosophy and unique advertising campaigns (Apple Store, n. p.). The company has established a devoted and loyal customer base, especially in the United States which patronizes the company and its brand (Markoff, n. p.).
Among the numerous achievements of Apple Inc. is being named the most admired company from years 2008 – 2011 and was branded as the most valuable public limited company by Fortune magazine (Fisher 65-67, Colvin, 76).
Apple’s Online Marketing Strategies and Experiences Apple Inc.’s brand strategy includes the usage of the Apple brand in competing with markets. In the personal computing industry, Apple’s Macintosh product line with its related operating systems and software compete against prominent brands such as IBM, Dell and Sony Vio, while the iPod is the company’s contender in the consumer electronics sector with the iTunes Music Store to cater to users’ need for music download and enjoyment.
In the year 2007, Apple penetrated the smart phone market with the introduction of the iPhone and more recently the tablet industry with the iPad computing device. Apple has also continuously expanded through the AppsStore of iPhones and iPads covering scopes related to magazines, books, games and applications publishing. The company is also competing with Google in the advertising industry with its Apps business and iAd network (Apple’s Brand Strategy, n. p.).
Not sure if you can write a paper on Marketing the Apple Brand: E-Marketing by yourself? We can help you for only $16.05 $11/page Learn More Apple Inc.’s product strategy for the past years has always involved the creation of innovative products and services which complement its digital hub strategy (Former Wachovia, n.p.). In the method provided, Apple’s Macintosh products serve as digital hubs for other electronic devices such as the iPod, iPad, personal digital assistants, mobile devices, digital cameras, and video cameras to name a few (Internet Marketing – How, When, Where, n.p.). The main focus of Apple Inc.’s product strategy is the customers’ experiences with Apple products.
The company’s main competency and advantage among other companies in the industry is its ability to deliver outstanding experience to its customers through excellent user interfaces. Apple based its product strategy on the said competence they posses through its products such as iTunes, iPhone, and the Apple Apps store.
Apple focuses on the emotions and feelings of its past, present and future customers in marketing the brand. Its brand personality is all about the lifestyle it may provide to its prospects. Apple’s brand personality revolves around the notion of being imaginative, free and liberated, innovative, passionate, as well as the having passion, hope, dreams and aspirations (World’s Most Admired Companies, n.p.).
The brand’s general theme is about people attaining power through technology. “The Apple brand personality is also about simplicity and the removal of complexity from people’s lives; people-driven product design; and about being a really humanistic company with a heartfelt connection with its customers” (marketingminds.com).
Apple’s primary marketing strategy is not about selling products but the provision of exclusivity among its customers. There is a sense of community among Apple users who remain to be loyal to the brand. The equity of the brand, as well as customer franchise exemplified by the company is very strong.
Its strong customer based has been essential to the company’s success over the past decades especially during the economic crisis of the 90s, and it has also helped the company maintain its premium pricing compared to its competitors. Apple’s pricing strategy has enabled it to survive against the low prices brought about by other IT competitors.
The personal computer industry has a small market, thus vendors tend to wage price wars in order to compete and survive in the business. Most notably, the supply chain and manufacturing economies of Dell has proved to be an obstacle to PC vendors with weaker brand equity.
On the other hand, Apple has further improved and advanced its manufacturing economies and supply chain management together with logistics and operations so that it can compete with those of Dell (Apple’s Brand Strategy, n. p.). Apple has managed to attain similar product costs with Dell but the former’s products are more premium in pricing because of additional cost advantage where the company has its own operating system thus there is no agreement to pay for licences to another company for Apple’s case.
The Apple brand is centralized on its promise of providing the best customer experience and satisfaction through its products and technology. In order to have more control over the brand’s image together with its product distribution and services, Apple has opened its own Apple Stores in strategic locations such as in high end malls and quality shopping venues to cater to the needs of its customers.
“Apple provides Apple Mac-expert retail floor staff to selected resellers’ stores (such as Australian department store David Jones); it has entered into strategic alliances with other companies to co-brand or distribute Apple’s products and services (for example, HP who was selling a co-branded form of iPod and pre-loading iTunes onto consumer PCs and laptops though in retrospect this may now just have been a stepping-stone).
Apple has also increased the accessibility of iPods through various resellers that do not currently carry Apple Macintosh systems (such as Harvey Norman), and has increased the reach of its online stores” (Apple’s Brand Strategy, n. p.).
The main purpose of opening Apple stores is for prospective customers to appreciate the values of Apple’s brand. Customers are invited into a stimulating and carefree environment where they are to discover the latest innovations of Apple, be assisted in their queries about the company and products and be able to experience firsthand the goods and services Apple has to offer. The main purpose of the store is to provide a preview to prospects of the exclusive community one will experience in getting an apple product.
The marketing strategies of Apple Inc. have been fairly unique because in the past decades of its existence it has impressively captured loyal customers who patronized the brand even with its premium pricing. The company’s advertising campaigns have been very popular because they reflected the company’s way of marketing products. Significant ad campaigns of Apple Inc. include their 1984 Super Bowl Commercial, Think Different campaign in the 1990s and the iPod people campaign in the 2000s (World’s Most Admired Companies, n. p.).
During the 1980s to the early 1990s, Apple has adopted traditional means of advertising by buying print ad space in magazines, as well as conducting TV commercials to further expose the brand. In 1984, Apple Inc., then Apple Computer Inc., first introduced Macintosh through a TV commercial which aired nationally on January 22, 1984 during a Super Bowl break. This begun the series of Apple’s advertising campaigns with the use of TV commercials and print advertisements.
On June 10, 2002, the company launched the Switch advertising campaign where real people who have switched from using Windows Microsoft to Mac were featured in the advertisement campaign. The campaign was carried out through television commercials and print advertisements but users who observed and witness the materials were directed to a website where the invalid information about the Mac platform was disproved.
Though the campaign was not successful, it was replaced by the “Get a Mac” campaign, “Switch” was the first major attempt of Apple to use the internet in marketing their campaigns. After that, the campaigns were followed by the usage of both traditional methods, such as TV commercials and print advertising and modern strategies such as e-marketing in promoting the apple brand.
Research Methodology The researcher has adopted the explanatory method of research in conducting the study. An explanatory study’s principal objective is to know and understand the trait and mechanisms of relationship and association between variables. It is mainly concerned in seeking and providing an explanation. Explanatory research characteristically seeks to recognize and clarify causal associations which are substantively significant and meaningful.
In this sort of study, secondary existing data has been observed and analyzed. Hypotheses have been developed which are examined and experienced in the light of the existing literature and after that observed whether the data composed and collected can either be called on to support or disprove those hypotheses.
This sort of approach seeks descriptive and explanatory type research by means of case studies and observational data. This type or research can have many goals; first, it is the development of a mental picture of the topic which is under observation. Second is to determine the research feasibility. Third is to refine the research ideas by formulating different questions.
Fourth is that the initial ideas can be built up. In a nut shell, there are so many advantages of explanatory research. This kind of method will cover most of the aspects and perspectives concerned with data gathering, collection and analysis. Using the explanatory method, an analysis of Apple Inc.’s e-marketing strategy will be discussed.
In order to further understand the strategies of e-marketing and how Apple Inc. utilizes the internet in strengthening its brand by creating product awareness and conducting promotional activities, literature available from the internet with reliable source was the priority in gathering facts to further strengthen and enhance the arguments of this paper.
Data collected from the internet are those write ups regarding online advertisements, e-marketing, its strategies, its business modules and marketing methods associated with the internet.
Relevant literature, such as Apple Inc.’s company background and history were also reviewed for this paper, as well as write ups from different sources about the company’s marketing strategies over the past decades of its existence and how it keeps up with the advancement of technology in the information age. Journal articles found online, as well as online newspaper clippings were also taken into consideration to further attain a non-bias analysis of Apple’s marketing strategies with the use of the internet.
In analysing data, a brief background of e-marketing was reviewed to have comprehensive information with regards to the strategy. Different types of e-marketing such as Pay Per Click/ Impression (PPC/ I), Search Engine Optimization (SEO) and Social Media Marketing (SMM) were identified to determine Apple Inc.’s usage of the strategies. Business models associated with e-marketing were also put into account so as to check whether the strategies of the chosen company overlap with such business models.
E-Marketing The broad scope of e-marketing will further be discussed in this section where the types of the internet marketing, business models and approaches will be discussed to give us a background on the topic.
E-marketing is divided into 3 types namely Pay Per Click/ Impression (PPC/I), Search Engine Optimization (SEO) and Social Media Marketing (SMM). In the PPC/I pre-decided websites are used to generate leads for the companies who are using online advertisements to create brand awareness and visibility, as well as product introduction and promotions.
Another type of e-marketing is the SEO which improves the visibility of the websites in search engines via search results and lastly SMM where it provides a venue for vendors and customers to interact via a social networking site such as Facebook, Twitter, Tumber and others.
E-marketing’s diversity of scope has lead to its association with several other business models, such as e-commerce where goods and services are sold directly to customers. Examples of e-commerce sites are Amazon, Ebay and Apple Store. In e-commerce customers can pay the vendor via online banking, credit cards or PayPal accounts. Second, lead-based websites where organizations acquire sales leads from websites. In Affiliate marketing, goods and services are sold by other resellers and the profits are shared.
The vendor may supply marketing support to the reseller such as the provision of marketing materials though such model can be closely associated with e-commerce. Lastly, in local internet marketing, small local companies utilize SMM to develop a relationship which may be advantageous in real world encounters.
Business models and approaches of e-marketing are one-to-one approaches, appeals to specific interests, niche marketing and geo-targeting. In a one-to-one approach, advertisers and marketers based the scope of their advertisements on the search engine keywords entered by the internet users while in appeal to specific interests, users who have a specific behavior or interests are being targeted by marketers.
Markets are typically segmented according to age group, gender, geography to name a few factors. In the niche marketing, the target audience is specified. Lastly, the geo-targeting approach deals with determining the location of the internet user who visits a given website. Contents are delivered to the internet user basing from his location.
Findings and Analysis At the turn of the 21st century Apple Inc. has been utilizing the internet in endorsing and strengthening its brand, as well as promoting its products and services to the internet users around the globe. The prominence of e-marketing among marketers of small-medium enterprises or even large corporations such as Apple Inc. can be associated with its advantages of being inexpensive with regards to the level of exposures it may cover and reach target audience.
Through e-marketing, vendors can be able to reach a wide range of audience in a small amount of time as compared to that of traditional marketing where many factors are needed to be considered before execution because traditional means may involve a huge amount of money. Another advantage of e-marketing is that exposures can be measured easily and cheaper compared to traditional means because in e-marketing ad servers which trace, measure and tests information posted on the internet.
Apple Inc. uses all types of e-marketing in its ad campaigns and exposures. It seems to be a standard for the company to PPC/I in measuring the number of users who clicked or visited their websites. During the “Switch” campaign in 2002, Apple directed prospects to a website with valid information in order for them to test the efficiency of the campaign they used PPC/I. In order to improve the visibility of Apple, SEO is used as a process via search results.
Although this method is free, the popularity or the search ability of a brand or company may depend on the browser giants such as Internet Explorer, Google Chrome, Mozilla Firefox and Safari. This method can be manipulated with certain agreements with the vendors. The development of Safari has placed Apple at an advantageous position for they are their own vendor. SMM has been the most popular e-marketing type in the World Wide Web.
Registration via Facebook, Twitter and Tumbler are free and the spread of information can be delivered in split seconds. Apple Inc. has also used this strategy most often with the creation of their very own fan pages via the said social networking sites. It has enabled the internet users to gain access to the latest updates of the company and its products, as well as promotions and sales.
E-marketing has brought about aggressive purchasing behavior among Apple customers that the business model of e-commerce gave rise to Apple’s online store where customers can buy products online and have goods and services delivered to their desired addresses. Though lead based websites are not usually utilized by the company, Apple tends to use affiliate marketing and local internet marketing in order to have other resellers sell the company’s products.
Approaches of Apple’s e-marketing strategy may be in line with the appeal to specific interests and niche marketing methods. Upon observations, the company’s advertisements since 1984 have appealed to the creative people with the revolutionary software offered by the company to cater to the artistic needs of its target market.
Apple has also developed a niche marketing approach in the usage of the internet where the segregation of product software such as for musical lovers, professional photographers and the like have enabled the company to focus on specific types of markets. Apple has adopted specific methods in the enhancement of its marketing strategies but its still continues to prioritize traditional options in promoting events such as the Mac World Expo and Apple Expo.
Conclusion and Recommendation The emergence of the information age has led to the significance of the internet as a viable tool in information dissemination. Advertisers and marketers alike have taken advantage of the World Wide Web in reaching out to their target audience in creating brand awareness and recall, as well as using the internet as an avenue in promoting products and services.
In the light of the 21st century, Apple Inc. has been prominent with regards to their marketing strategy and advertising creativity. Such methods define the company’s marketing platforms in terms of their products and services’ direction. Their advertisements have captured their target markets, thus creating a loyal customer base which patronizes the brand.
Such achievements attained by the company enabled them to survive especially with the aggressive marketing tactics of IT companies in capturing market shares through price wars. Apple Inc.’s customers salvaged the company from folding and closing down during the hard economic times of the 90s where its competitor, Dell, had personal computers at a cheaper price with good manufacturing economies and impressive supply management.
Apple Inc. focused its marketing strategies on honing the Apple brand to be customer centered, thus the experience of the customers with regards to Apple products is the primary source of the company’s marketers in positioning the brand.
In 1984, Apple first released its ad campaign introducing the Macintosh product line. The company spent thousands of dollars to produce a 60 second television commercial and also bought print ads in newspapers in order to create brand awareness.
The advertisement at the Super Bowl gave a strong impression of Apple among viewers, and over the years, the company has utilized such strategies as the production and airing of television commercials and the placement of ad materials in magazine pages to further promote the Apple brand. In 2002, Apple has used the internet in its marketing campaign where users were directed to a website by Apple’s TV commercials and print advertisements.
In its latest campaign, Apple has shown progress in its e-marketing strategies by utilizing the internet more. In the company’s “Get a Mac” campaign, social networking sites were used to spread the commercial campaign, even on YouTube, a series of videos from the campaign is being shown.
The popularity of the internet has resulted into a series of gimmicks among marketers with the use of the internet. Since e-marketing has proven itself to be effective in capturing target markets, efficient for with a lesser time needed to prepare compared to traditional methods and it is inexpensive, marketers can do more creative campaigns through the internet.
Apple alone has utilized the internet in promoting its campaign. The company has ventured out to e-commerce with the creation of the Apple store where customers can purchase online without the hassle of traffic or falling in line.
Works Cited “Apple’s Brand Strategy”. Marketingminds.com. Marketing Minds., 2011. Web.
“Apple, Google tops in loyalty survey”. Macnn.com. MacNN., 11 July 2006 July 11, 2006. Web.
“Apple Retail Store-Store List”. Apple.com. n.d. Web.
“Apple Store”. Apple.com. Apple Inc., n.d. Web.
Charlesworth, Alan. Internet marketing: a practical approach. Burlington: Butterworth-Heinemann, 2009. Print.
Colvin, Geoff. “The World’s Most Admired Companies 2009”. Fortune 159. 5 (2009): 76. Print.
Fisher, Anne. “America’s Most Admired Companies”. Fortune 157.5 (2008): 65–67. Print.
“Former Wachovia Direct Marketing Executives Launch Full Service Online Marketing and Web Design Company”. Prweb.com. PR Web., 21 March 2011. Web.
Gupta, Poornima. “Apple briefly passes Exxon as largest U.S. company”. Reuters., 9 August 2011. Web.
“Internet Marketing – How, When, Where?”. Daily Mirror., n.d. Web.
Markoff, John. “New Mobile Phone Signals Apple’s Ambition”. The New York Times., 9 January 2007. Web.
Sinisalo, Jaakko et al. “Mobile customer relationship management: underlying issues and challenges”. Business Process Management Journal 13.6 (2007): 772. Print.
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Credit Control and Charity Research of the RTE Organization Essay best essay help: best essay help
Table of Contents Advance payment to suppliers
Charity reporting research
Advantages of renting a room over building their own
Disadvantages of renting a room Over Building their Own
Comparison To Company filing requirements
Advance payment to suppliers Regeneration through Education (RTE) is a Charity Organization formed by several trustees where majority of them are directors of different Companies. The Organization is a Non-profit Organization whose main objective is to influence people in society through rejuvenating their education potential.
This applies to the young people in society who have the urge and interest of pursuing their education but do not have the funds to see them through the system (Hartigan, 2006). However, the biggest challenge that RTE face is that it needs to make an investment worth £100, 000 in fittings and furniture for the new building.
However, The Vital Office Furniture Limited, which is the Firm to supply the materials, demands 50 percent deposit from the Charity before they deliver the materials to Charity Organization. To make it worse, they demand the balance to be paid within 10 days of delivering the goods (Snyder, 2006). The only problem is that the supplier is demanding a lot of down payment and yet the Charity Organization members have no record of accomplishment of the goods.
The trustees are very right to be concerned about this issue because they should not risk their investment since it might cost them a lot. In fact, it might cause them to shut down if the goods are not delivered since it is a Non-profit Organization meaning that it might take a long period to meet its objectives.
Nevertheless, there are several ways through which such investment risks can be reduced as far as this transaction is concerned (Drucker, 2002).
To begin with, RTE Charity can reduce these risks through diversification. Instead of purchasing all those goods from Vital Office Furniture Limited, they may opt to purchase other goods from other stocks so that they reduce their worries about paying too much to an Organization they have no records of accomplishment. For instance, they may decide to purchase fittings from a different stock Company and purchase furniture from Vital Office furniture.
Secondly, they can decide to purchase the goods from industry or manufacturers direct without getting them from stock Companies. Besides, they should also employ the system of diversity meaning that they buy the goods from several distinct industries to protect themselves from industry risks. Yet, they can still reduce portfolio risks through employing global diversification (Malamut and Blach, 2008).
Get your 100% original paper on any topic done in as little as 3 hours Learn More For instance, The Vital Office Furniture Limited located in US is charging them high deposit thus; they may opt to purchase the goods from a UK stock Company where they charge little down payment than that demanded by Vital Company. The following are other ways of reducing financial risks.
RTE Charity Organization can employ hedging method, which is known to be a very strong tool to minimize risking within the stock market. The most famous hedging products in the market today are options and futures. These insurances contracts help to hedge against deteriorating stock prices. It is the best system for RTE Charity Organization because insurance can help them secure their investment against doubtful Firms like Vital Furniture (Arnott, 2005).
RTE Charity should also set aside good some of money as it pays down payment to any stock Company so that it can remain financially secure. This is because the Firm’s objective is to help the society in education matters and not profits making. Therefore, in case it does not secure its finances then it may eventually be declared bankruptcy. Any Firm without sufficient funds that get into financial problems may end up selling all its stocks for fewer amounts before closing down (Block, 2002). This means that with that £100, 000, RTE Charity should not spend more than 40 percent of the funds on supplies especially if they are not sure about the accomplishment records.
The other better option is that the RTE Charity Organization should carry out thorough research concerning The Vital Furniture Company and all about investment before opting to risk that entire sum on unaccomplished records. This will give the trustees good knowledge about the Company and help them to avoid risking their money on it. Furthermore, research can help them come up with a good stock selection thus maximizing their investment returns.
Lastly, the RTE trustees need to understand fully the choice of strategy because they must strive for independent advice from financial advisors (Salins, 2000).
Charity reporting research The trustees of RTE are to file their annual financial statements to certain about transparency of their financial affairs. First, the underlying principle behind the filing requirement for the RTE Charity is, identify the advantages and disadvantages of renting a room to offer education courses to the society and to build their own structure.
Advantages of renting a room over building their own Renting a house or a room is a good deal because to begin with, the RTE Charity Organization is not a profit-oriented Organization meaning that they may begin establishing a building and fail to complete it or take longer time than expected to accomplish it. The process may be time-consuming because they may fail to meet their objectives in time due to the length of time the building may take to complete (Drucker, 2002).
Therefore, it is advisable that they decide to rent a room and build their own at later time when they have stabilized and doing well. Besides, renting a room is somehow stress free because after paying the rent, they may now be free to do whatever they wish since the room is under their care. They may be free from expenses such as wear and tear, repairs of the building, heating and lighting among others.
The RTE’s annual income is £2.5 m, which is a good amount that can make them expand quickly if they begin by renting a room. Moreover, they may be successful and accomplish their educational mission where they intend to start from and opt to move somewhere else. With rental room, it is very easy to shift from one place to another without feeling any difficulty (Block, 2002).
In fact, their Organization must be very flexible in terms of movement because they may expand and decide to move to other regions. Lastly, they can only take a little period to settle and stabilize when they are in a rental room whereby they can establish great investment.
However, when they decide to construct their own building, they may take a very long time before they accomplish the building and may as well fail to do so the construction can take more than they have (Baird, 2000). The best way to approach it is to employ Organizations like The Rent a Room Scheme, rent control and rental Real Estate Company.
We will write a custom Essay on Credit Control and Charity Research of the RTE Organization specifically for you! Get your first paper with 15% OFF Learn More These ensure no losses of money to brokers and ensure an individual acquires quality rental room. Nevertheless, renting a house also has some disadvantages in comparison to having own structure where a Company can do whatever it wishes to do with it. Several people and Organizations rent rooms privately and it greatly depends on how well they can get along with it when ordinary areas are encompassed.
Disadvantages of renting a room Over Building their Own First, renting a room means the RTE Charity Organization will have to be situated at a place where there are either residential rooms or other Organizations. The problem with that is that if the people under that roof eventually dislike one another due to one reason or the other, the common areas will be in problem (Hartigan, 2006). For example, if it is an Organization, problem like noise making and destructions will be highly experienced as well as the hygiene.
May be they share washrooms; they may begin differing on the procedure of cleaning them as well as the way they are used. For instance, the RTE Charity Organization will be dealing with young people who wish to pursue their education meaning that the place will be receiving many guests who will definitely use the washrooms. There is no guarantee that they would not dirty them up thus causing a lot of noise and disagreements with the other party[s] (Ramirez, 2010).
Therefore, as far as common areas are involved, there is high probably that misunderstanding may occur making the neighbors not to live in harmony. Therefore, it is better for the trustees of Charity to re-examine that situation and opt to construct their own room to avoid such differences and misunderstandings. Besides, another major difference may occur when it comes to paying bills, which include power bills, water bills, communication bills, and network bills among others.
For example, if they rent a room at a residential area, the other tenants may claim that the Organization is using a lot of power on its daily operations while they are using very little power. This means that the Organization may be forced to pay half of the entire electricity bill. At the same time, the residents on that same building take advantage of the Organization and maximize the usage of power (Arnott, 2005).
For instance, one resident may have a television, a sound system and fridge but since he or she want to take advantage of the Organization, he or she opt to add on heaters, electric iron, coils, and many other electricity gadgets in order to make full use of the electricity that is majorly paid by the RTE Charity Organization.
The same case would be experienced in communication bills, network bills, water bills and many other involved bills. That means the Organization may slowly decline and after sometimes, close down due to lack of funds that according to me would have been misused (Malamut
Peoples Vision of Saudi Arabia Research Paper a level english language essay help
A monarch that comprises of members of the Al Saud, the ruling family rules Saudi Arabia. The king is the imperial ruler who appoints ministers and consultative councils. The monopoly encourages dictatorship and corruption. This portrays Saudi Arabia in a bad light to the international community. The laws that govern the state of Saudi Arabia are based on the Muslim religion. These are the Islamic laws.
These laws are conservative customs and practices of a social nature. They deny other people the freedom deemed as a human right. They also deny women basic human rights. The modern infrastructure and magnificent tourist attractions in Saudi Arabia are not fully utilized by tourists due to the fear of the Islamic laws they have.
In the modern world, there are many misconceptions about the people of Saudi Arabia. For a long time, people around the world based conception of the Saudi Arabia nation on the influence brought in by the media. In current years, there has been a growing interest in international news. The news portrays Arab nations on their strict provision of Islamic laws and their negligence of human rights.
Travel advisory has been placed by many nations against the republic of Saudi Arabia due to their breach of human rights. The media portrays the negative aspects of the laws imposed on Saudi Arabia and breach of their human rights. It is portrayed that the nation abuses its prisoners and detains people incommunicado.
The press also emphasizes that the nation gags the media and restricts speech, peaceful assembly and change of government. Other religions presented in the region are oppressed. Many workers and women rights are suppressed.
The global image of Saudi Arabia was tainted by its strict implementation of Islamic laws, breach of human and women’s rights, corruption and torture allegations. The September 11 terrorist attack in the New York City further dampened the image of Arabic nations Saudi Arabia included. Before the 9/11 attacks, Saudi Arabia was known for its Islamic religious shrines and its oil reserves.
It was the most stable country in the Arab league with strong international relations. The United States believed in their reforms. After the attacks, Saudi Arabia appeared to support the religious act behind the attacks and these dampened relations with the west. It further portrayed itself negatively to the public.
Get your 100% original paper on any topic done in as little as 3 hours Learn More Aims
The aim is to examine the perception of Saudi Arabia. The aim is to establish the knowledge, attitudes and practices of Saudi Arabians in the management of their national image. The paper seeks to examine views and opinions of Saudi Arabians.
The specific objectives of this follow-up survey include the following:
Explore the opinion of people on the image portrayed by Saudi Arabians.
To identify modes of perception of image portrayed.
Develop recommendations about priority interventions needed to address the urgent situation.
This research is based on a web-based survey. The design of the study comprised of two mutually reinforcing data collection methods. The two are aimed at collecting mainly qualitative data. Selected literature on perception of people on Saudi Arabia was reviewed to derive generalized experiences.
The study also used purposive sampling to interview using a structured questionnaire with open and closed questions used for the interview. The purpose of the interviews was to determine the perception of people on Saudi Arabia. Interviews were conducted with key informants.
For Saudi Arabia to go back to its lost glory, it has to rebuild its image among its citizen and the worldwide public at large. The Saudi Arabian nation has to improve the international relations with the wider society and delink itself from the oppressive culture. The state must engage in various international activities that involve public communication, media diplomacy and management of their image.
They should restrict the Islamic laws to Muslims in the state and encourage freedom of religion to others. The scholars in the communication field suggest the use of freedom of expression of members of the Arabic nation as a means of improving trust amongst other nations. The word of the people is stronger than the word of a single representative of the government (Gifford, 2000).
The questions of issues that affect the ordinary Saudis must be poised. The government should also learn to collect views of average citizens’ conception of the government and domestic economies. They should also look into attitudes towards the religion being extreme. These factors immensely influence on how people depict the nation (Martin, 1998).
We will write a custom Research Paper on Peoples Vision of Saudi Arabia specifically for you! Get your first paper with 15% OFF Learn More The acceptance of the system of the current monarch rule makes an enormous impact on the long and short-term stability of Saudi Arabia. The government is weary of the reactions of the public to its initiatives and should avoid suppression of its control. The kingdom of Saudi Arabia does not use opinion polls. This means that the opinion of public belief is centered upon the view of the government representatives of the people (Janin