The World’s Most Ethical Company Essay Cheap Essay Help

Table of Contents Introduction

Moral and responsible behaviors of Starbucks

Effects of the morally conscious decisions

Critical review of Starbucks’ policies



Introduction Starbucks is an international coffee company that is present in 62 countries around the world including America, Mexico, China, Germany, and the United Kingdom (Bussing-Burks, 2009). It has stores in different parts of the world that provide coffee, pastries, and other related beverages.

Starbucks has appeared in the list of world’s most ethical companies for seven years. Because of its strong policies and procedures that promote best practices with regard to conservation of the environment, as well as treatment of consumers and employees.

Its environmental and social policies play a key role in maintaining a good reputation as an ethical company (Bussing-Burks, 2009). It has been awarded many times because of its policies that promote conservation of the environment.

On the other hand, Starbucks’ work environment and reward schemes provide job satisfaction among employees. Finally, it values its customers and as such maintains good business relationships by providing high quality products and customer service.

Moral and responsible behaviors of Starbucks Starbucks values its customers and provides quality services to their satisfaction. Two ways through which the company acts in a morally responsible manner towards employees include adherence to the equal employment opportunity policy and maintenance of global human rights (Schwartz 2011).

The company has a workplace that does not discriminate against any employee regardless of their sexual orientation, religion, sex, gender, or place of origin (Griffin, 2007). Anyone seeking promotion or employment at Starbucks is treated fairly and equally.

Skills, job experience, and academic qualifications are the only factors considered during employee promotion, hiring, or dismissal (Griffin, 2007). On the other hand, Starbucks is committed to provision of basic human rights for its employees.

Get your 100% original paper on any topic done in as little as 3 hours Learn More For example, all employees are provided with comprehensive health care covers that include their families (Schwartz, 2011). The company advocates for healthcare reforms in order to offer affordable health care services to employees.

Starbucks has established several policies that promote environmental preservation and conservation. In addition, it has well-developed recycling policies that reduce wastage of raw materials. First, they have strict conservation measures. For example, they reduced the size of their paper napkins and garbage bags (Griffin, 2007).

In addition, they changed their dipper well system of cleaning utensils because it was wasting a lot of water. Secondly, the company has a strict recycling policy. It uses recycled materials to manufacture beverage cups.

Furthermore, it is committed to building greener stores that conserve energy and water. In order to reduce waste materials, the company has embraced innovation and new technology in all its stores.

Starbucks acts in a morally responsible manner towards consumers by providing high quality products and providing quality customer experiences (Schwartz, 2011). To maintain the quality of products, Starbucks developed a policy for suppliers to ensure that their raw materials are produced in an ethical and responsible manner.

The Cocoa Practices and the Starbucks Social Responsibility Standards for Manufactured Goods and Services provide guidelines that ensure that customers get quality and healthy products (Schwartz, 2011).

The company provides quality customer experiences by improving the design of its stores, providing free Wi-Fi, developing mobile applications that improve customer service, and creating an online community for customers to present their complaints and compliments.

We will write a custom Essay on The World’s Most Ethical Company specifically for you! Get your first paper with 15% OFF Learn More Effects of the morally conscious decisions The decisions that Starbucks makes with regard to its employees, consumers, and the environment would have far-reaching effects on its bottom line. Executing policies that conserve the environment would lower expenses.

For example, using green energy and recycling waste materials would lower costs of production and operation. Treating employees fairly would serve to increase the productivity and efficiency of the company. A motivated team of employees would work hard, embrace risk and change, and improve the efficiency and effectiveness of the company (Bussing-Burks, 2009).

Providing quality products and customer service to consumers would improve consumer satisfaction, thus building loyalty and improving sales. These decisions would improve the sales and profits of Starbucks. Increasing net earnings and reducing costs are two ways that companies employ to improve their net earnings (Pahl, 2009).

Executing environmentally friendly practices would aid in reducing production and operation costs while treating consumers and employees fairly would increase the company’s net earnings. Customer loyalty is one of the main ways through which companies increase sales.

Increased sales emanate from customers who come back because of the quality of services offered, and first-time customers who are referred by existing customers. Ethical decision making is an important aspect of improving the productivity, efficiency, and earnings of a company.

Critical review of Starbucks’ policies Starbucks’ policies have been lauded for fairness and promotion of employee and consumer welfare. In addition, they have been lauded for promoting practices that conserve and preserve the environment.

However, several changes could be made in order to improve its treatment of consumers, the environment, or employees. The company’s policies on environmental conservation could be improved in several ways.

Starbucks provides several services to consumers that include snacks, food items, coffee beverages, and pastries that have great impacts on the environment. Many of their products are packaged in materials that generate wastes that pollute the environment because they cannot be recycled (Pahl, 2009).

Not sure if you can write a paper on The World’s Most Ethical Company by yourself? We can help you for only $16.05 $11/page Learn More On the other hand, their production processes release gases and fumes that pollute the air, thus degrading the environment. Policy changes should include adjustments that encourage reduction of pollution, better use of raw materials, recycling of waste materials, and conservation of energy and water.

First, starbucks should have a 100% policy on the use of green energy. Green energy is beneficial because it is cheaper than other sources of energy and it does not pollute the environment. Embracing green energy will reduce costs of production and operation.

For example, in 2010, the amount f electricity used in the production process and operation of stores increased by 1%. This rise in consumption increased the company’s expenses (Schwartz, 2011). This reduced the company’s bottom line tremendously. In order to conserve energy, starbucks should establish a policy that requires all stores and production facilities to use equipment that conserves energy.

For example, they should use hybrid water heaters and energy saving refrigerators that consume very little energy. On the other hand, the company should explore cheaper ways of making customers comfortable.

Currently, their HVAC equipment used to create a comfortable environment for customers consumes a lot of energy. Finally, the company should develop policies that advocate for purchase of modern ovens, freezers, refrigerators, and cookers that consume little energy.

Secondly, their recycling and pollution reduction policy could be improved for better treatment of the environment. Starbucks packages some of its products in materials that generate waste that cannot be recycled (Schwartz, 2011).

The management of the company should change their packaging policy so that at least 80% of all its packaging materials involve recyclable materials. Recyclable materials will reduce the amount of waste products generated and decrease the cost of operation.

For example, the company should recycle food wrappings, coffee cups, bottles, and cardboard boxes. In addition, the policy should involve the participation of customers in the company’s recycling initiatives. Recycling initiatives have not been very successful because of the exclusion of customers (Schwartz, 2011).

One of the solutions would include creating awareness among customers of the importance of proper waste recycling and disposal. Starbucks’ production facilities release gases that pollute the environment.

In order to reduce pollution, the company should change its pollution policy so that all stores and production facilities embrace green energy. Renewable energy sources are cheap and environment friendly. Use of renewable energy in all stores would reduce gaseous emissions, decrease the cost of operation, and conserve energy.

Conclusion Starbucks policies have been lauded for promoting environmental conservation. In addition, they have been lauded for promoting fair treatment of employees and provision of quality customer services.

The company’s best practices include adherence to international laws on human rights, embracement of renewable sources of energy, and maintenance of quality products and customer service. Starbucks offers equal opportunities for employment and promotion of employees at the workplace.

Its workplace maintains high standards that improve the efficiency and productivity of employees. The company has been awarded several times for its policies. In addition, it has been recognized many times as one of the most ethical companies in the world.

Despite this recognition, Starbucks’ policies can be improved. For example, it could improve the policies on environmental conservation to include use of renewable energy and proper recycling of waste materials.

References Bussing-Burks, M. (2009). Starbucks. New York: ABC-CLIO.

Griffin, R. (2007). Fundamentals of Management. New York: Cengage Learning.

Schwartz, M. (2011). Corporate Social Responsibility: An Ethical Approach. New York: Broadview Press.

Pahl, N. (2009). The Idea behind the Starbucks Experience. New York: BoD-Books on Demand.


After the 2007-2010 Financial Crisis: Across the Chaos and Destruction to the Universal Order Report (Assessment) a level english language essay help: a level english language essay help

Table of Contents Introduction: The European Policy

2007-2010: The Financial Crisis

Concerning the Main Issues: Count the Losses

Conclusion: Dwelling on the Issues

Works Cited

Introduction: The European Policy There can be no possible doubt that the crisis of the 2007-2010 has brought the most devastating changes to the world economics, changing the life of all countries across the world. Induced by the political inconsistencies and the lack of efficient strategies that could provide an efficient integration into the Eurozone, the crisis was actually the result of the unreasonable actions undertaken by the political leaders of the countries involved. Because of the half-baked decisions concerning the integration in the Eurozone had been taken, the Great Britain had to sign the agreement with Brussels concerning the further economical steps, which is likely to drive to the most unpredictable changes in the stability of England economics (Russo and Katzel).

2007-2010: The Financial Crisis Because of the shift in the world politics, economics and the financial policies, certain problems have been revealed, which questioned the reasonability of the world integration. Like any other major change in the world policy, the globalization process dragged certain negative effects, among which the split between the countries is the most essential one. As Charlemagne explained,

In an effort to stabilise the euro zone, France, Germany and 21 other countries have decided to draft their own treaty to impose more central control over national budgets. Britain and three others have decided to stay out. (Charlemagne)

Hence, the split between Germany, France and Britain can be observed. Obviously, Britain is likely to suffer considerable changes. Moreover, Britain may even be under the threat of isolation. Comprised with the losses that the country takes as a result of the financial crisis, the aftermath of 2007-2010 is rather deplorable for the country. On the other hand, Britain will avoid the instability that the creation of the Eurozone will induce on the countries involved, which balances the aftereffects of the crisis for the United Kingdom.

Concerning the Main Issues: Count the Losses Judging by the results of the crisis that took over Europe in 2007-2010, one must claim that Europe has to reconsider its ideas about the globalization process. Despite the initial inspiration and delight concerning the world integration, numerous countries are starting to express concerns about the ways in which the integration process can possibly backfire.

According to what Nicolas Sarcozy said, the integration process is doomed, at least from the economical viewpoint: “The bigger Europe is, the less integrated it can be. That is an obvious truth.” (Charlemagne). Hence, it can be considered that, because of the crisis, the entire globalization process is under considerable threat.

Conclusion: Dwelling on the Issues Therefore, it cannot be doubted that, due to the crisis that gripped the world in 2007-2010, Britain is most likely to break its long-lasting relationships with France and the rest of Europe, which is highly undesirable and is likely to lead to the most deplorable effects on the economics of both countries, as well as the global economics.

Get your 100% original paper on any topic done in as little as 3 hours Learn More Moreover, the concern about the single currency that is growing increasingly high at present, can possibly resolve in the unwillingness to maintain the stability of euro, which will put at stake the entire idea of the global integration.

Hence, the Great Britain should develop the strategy that would allow it to conduct its own economical and financial policy which does not conflict with the one of the Eurozone. With the help of the given compromise, the Great Britain will be able to participate in the world economical affairs, which the rest of the European countries will also benefit from, and keep trustful relationships with France.

Works Cited Russo, Thomas A. and Aaron J. Katzel. The 2008 Financial Crisis and Its Aftermath: Addressing the Next debt Challenge. Washington, DC: Group of Thirty. 2011. Print.

Charlemagne. “Europe’s Great Divorce.” The Economist, 9 December 2011. Web. .


Harlem Renaissance Poets Essay essay help online

Claude McKay’s poem, “If we Must Die” talks about tensions between African Americans and Whites and paints a gloomy outlook about the future of race relations in the U.S. The poet is incensed by the restrictions that make it difficult for African Americans to live free, in a country that they call home.

It must be noted that this poem had a special role to play in the Harlem Renaissance because it encouraged African Americans to fight against incidents of injustice and oppression.

The poem typecasts the author as a champion for equality and human dignity, who is not willing to stand by and watch his people getting persecuted (Sayre, 2012, p. 1174).

McKay adopts an angry tone in the poem to show his frustrations concerning constant harassments of black people by Caucasian lynch mobs in different parts of the country.

Langston Hughes’ poem, “The Weary Blues”, talks about how blues music helps black people reconnect with their heritage. The persona adopts a melancholic tone yet the power of blues makes him forget about his problems in a short while to help him convey inner feelings about his existence.

The musician described in the poem is a representation of all black people in general that struggle with a conflicted sense of identity, in a strange land they are supposed to call home. The poet describes how the musician sways to the rhythm of the blues and the emotional uplifting he gets out of the experience (Sayre, 2012, p. 1208).

Through the musician, the feelings and experiences of all black people are revealed. The persona and descriptions used in the poem epitomize the Harlem renaissance era, when blacks were free to express their artistic abilities without restraint in a hostile social environment.

Get your 100% original paper on any topic done in as little as 3 hours Learn More McKay talks about hopelessness, violence and retributive justice in his poem. The element of double consciousness comes out when he insists that the black man’s will to survive will always prevail against any form of oppression.

His poem connects the past and present by asking African Americans to use any means to fight against their oppressors to ensure they gain a high level of respect which they deserve.

Additionally, McKay’s poem has dark imagery and speaks about blows, open graves and shedding blood (Sayre, 2012, p. 1174). These elements are symbolic of the struggles African Americans have faced from the days of slavery and how these struggles have shaped their destiny.

The poet seems to be resigned to the fact that African Americans must be willing to make sacrifices to earn the respect and dignity they deserve in the country. The omniscient narration in the poem has an aggressive tone which shows that African Americans are willing to settle scores to safeguard their racial pride.

Hughes consciousness’ is inspired by a strong cultural heritage and inbuilt strength; attributes that define African Americans’ existence in the U.S. He uses a somber mood in his poem to describe the seriousness of his themes and their relevance to ordinary people’s lives.

In a way, the poem seems to be communicating a message of self- appreciation to all African American people living in the country encouraging them not to despair.

His poem seems to be calling upon African Americans not to dwell too much on the past but to focus on having a better future in a country where they are still treated as inferior beings (Miller, 1989, p. 69).

We will write a custom Essay on Harlem Renaissance Poets specifically for you! Get your first paper with 15% OFF Learn More Hughes calls upon black people to take time and reflect about what they ought to do to overcome different forms of oppression they are subjected to (Duplessis, 2001, p. 118).

McKay’s poem portrays themes of self –belief, valor, suffering and indignity. The title, “If We Must Die”, is a symbolic clarion call to all African Americans to be ready to shed blood to safeguard their pride and dignity.

He insists that collectively, they will remain defiant to their tormentors and they will use all their efforts to fight them, regardless of the consequences. The combative and aggressive tone used in the poem serves as a collective voice telling all African Americans to do more to protect themselves from white lynch mobs (Maxwell, 1999, p. 53).

Elements of pride and dignity are worth protecting and McKay insists that it is better for a person to die a hero than to live a miserable life. He adopts a defiant persona by claiming that all African American men need to show their masculinity by retaliating against their attackers to show that they are proud.

In the end, McKay comes out as a crusader for retributive justice and warns perpetrators that their actions will no longer be condoned.

The illustrations used in the poem demonstrate themes of resilience, tranquility and communal identity and strong cultural attachments. Hughes uses the poem to express black sorrow in the wake of strong discriminative practices that subjugate African Americans.

The blues offer resilience to African Americans encouraging them to forge ahead and make something positive out of their existence. Hughes’ description about the black singer’s hands pressing white keys of the piano, exemplifies the struggle African Americans have to endure, before they are accepted by the mainstream white society.

Moreover, singers and listeners alike are able to forget about their tribulations momentarily, because the rhythm is able to provoke their inner emotional sentiments (Gabbins, 1999, p. 115).

Not sure if you can write a paper on Harlem Renaissance Poets by yourself? We can help you for only $16.05 $11/page Learn More The blues is a representation of the collective black soul because it continues to echo in the musician’s head even after he has gone to sleep. Therefore, the suggestive message brought out by the powerful lyrics of the blues makes the singer appreciate his heritage and all it represents.

Poem: There was a Time Stanza One

The Harlem Renaissance was a time,

When black artists were conscious and their ideas flowed freely,

Provoking minds of men and women, suffering from similar fates,

Yet, amidst all this doom and gloom, they stood out from the rest,

And they overcame their fears, limitations and hopelessness,

By writing and narrating powerful words, that nourished and uplifted the soul.

Stanza Two

One acted as a crusader, beseeching all black men and women,

To regain their dignity, pride, self-respect and honor,

That had been taken away from them by their oppressors,

By fighting back viciously against the oppressor,

Because that was the perfect time for retribution and heroism,

That would redefine racial relations and attitudes in the country.

Stanza Three

Another one, encouraged African Americans,

To look back at their heritage with pride and nostalgia,

And reminisce about both the good and the bad times,

To reflect about their purpose and true destiny,

To improve their attitudes about their own existence,

By listening to the soft and evocative rhythms of the blues.

References Duplessis, R.B. (2001). Genders, races, and religious cultures in modern American poetry, 1908-1934. Cambridge, UK: Cambridge University Press.

Gabbins, J.V. (1999).The furious flowering of African American poetry. Charlottesville, VA: University of Virginia Press.

Maxwell, W.J. (1999). New Negro, Old Left. New York, NY: Columbia University Press.

Miller, R.B. (1989). The art and language of Langston Hughes. Lexington, KY: University Press of Kentucky.

Sayre, H. M. (2012).The humanities: culture, continuity and change. New York, NY: Pearson.


Delhi Metro Rail Corporation Report custom essay help: custom essay help

Major challenges Delhi Metro Rail Corporation (DMRC) encountered many challenges as it developed the Delhi Metro. About 6 people were reported to have died, and 15 to have sustained serious injuries following the collapse of the transit under construction.

This was one of the accidents that negatively impacted the organization in its endeavor to complete the project awarded by the government. The accidents were caused by failure of the contractor to address technical issues affecting the construction of the bridge.

The corporation also faced the challenge of public criticism due to its low quality public works. The media cited that the business organization was negligent and could not meet construction deadlines.

DMRC was encountering growing bureaucratic pressure from the government that aimed to fire the DMRC engineering specialists who managed the construction of the Delhi Metro.

The organization was not covered by law, and it did not have land for expansion during implementation of the project. In addition, the firm faced the problem of shortage of experienced engineers who could steer the completion of the remaining part of the bridge before Commonwealth Games started.

Strategies used to address the challenges The challenges faced by the organization required it to formulate tested strategies in order to complete the project and rebuild its corporate image. First, the corporation realized that it would benefit from the services of general consultants who would ensure that the project at hand would adhere to international, technical and professional standards.

DMRC invited tenders from general consultants. Highest bidders with sound technical and financial resources were selected. To deal with the issue of non-standard materials, the corporation adopted a broad gauge that could allow better speed and safety.

Get your 100% original paper on any topic done in as little as 3 hours Learn More The idea was also supported by the Ministry of Railways. DMRC was previously operating without legal cover for the project. This exposed it to many types of litigation from different people and/or organizations.

Later, the management approached the Prime Minister of India to seek important legislation to guide the construction of the bridge. DMRC also requested to be exempted from tax on important imported materials that were used in the project.

In addition, the firm took an initiative to take land from persons near the construction site and compensated them. Through the initiative, it obtained land for expansion.

The factor (phase I) Corporate culture is the factor that enabled the firm to successfully complete phase I of the project. Culture is a crucial factor in all organizations because it shapes the way people behave within and outside the workplace. Sound corporate culture positively correlates with improved performances of companies.

It is documented that all employees of DMRC worked without delays to avoid a loss of about 0.3 million dollars for each day of delay. Therefore, the personnel worked within the time set and cost. In fact, it is presented in the study case that this was a way of life for the staff.

The leader, Dr. Sreedharan, spent about half an hour to explain to every new hire what would be expected of him or her. The sound culture of the firm helped its personnel to work honestly and without being corrupt. The firm was involved in many contracts, which were not characterized by any form of corruption.

The corporate culture of DMRC ensured that professional competence was valued within the firm. It engaged the services of general consultants to lead the completion of the first phase of the project.

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Consumer Behavior-Individual analysis Report (Assessment) argumentative essay help

Introduction It is normally the duty of most governments of states to finance almost all sectors of their economies such as health, sport, and education just to mention a few. However, there are international and local organizations that come in to help the government ensure that the society acquires all the essential needs.

Most of these organizations are not for the aim of profit making but for the help of the society. One such organization is UNESCO, which stands for United Nations Educational, Scientific, and Cultural Organization.

This organization seeks to ensure the sustainability of security and peace in the society through the provision of education and other important agents of success such as science and culture. There are about 197 member states of UNESCO throughout the globe together with eight Associate members. As such, regional offices of UNESCO are distributed in various parts of the world.

UNESCO has several objectives, with the main ones including poverty eradication, promotion of education, peace enhancement, and intercultural dialogue among others (UNESCO 1). In order to achieve the aforementioned objectives, UNESCO has put in place programs that initiate their attainment.

The programs include communication and information, education, culture, social, and human sciences, and natural sciences. In addition to this, UNESCO has initiated projects as well as sponsored them in a bid to ensure that its goals as an organization are obtained. Some of the UNESCO sponsored projects include “the promotion of cultural diversity; technical, literacy, and teacher-training programmes; international science programmes; the promotion of independent media and freedom of the press; regional and cultural history projects” ( UNESCO).

Having looked at a summary of the functions and objectives of UNESCO, the rest of the paper will analyze the application of consumer behavior literature and theories on this organization. Later on in the paper, the specific application of this theory on UNESCO will be discussed, as well as, how UNESCO as an organization attempts to influence its clientele.

Analysis The consumer behavior literature and theories of learning and memory

All organizations (both the profit and the non-profit oriented) have ways through which they encourage the society learn of what they do. In order to succeed in this, all organizations are entitled to be aware of consumer behavior literature, as well as the theories of learning and memory.

Get your 100% original paper on any topic done in as little as 3 hours Learn More Using these strategies organizations are able improve their marketing skills therefore, reaching a wide scope of consumers. According to the consumer behavior literature and the theories of learning and memory, organizations play with the psychology of the consumers hence making them like and prefer their services and/or goods to those of other organizations offering the same (Westbrook and Oliver 84).

Secondly, the organizations will be able to adopt strategies that put the consumers in the first position. For instance, the organization should ensure that the messages they convey through advertisements will be able to woe the consumers and make them potential customers.

Concisely, consumer behavior could be described as those qualities that potential consumers look for in a product or service before making the buy decision (Alba, Hutchinson, and Lynch). This behavior differs from individual to individual. As such, organizations have to make effective decisions during advertising to reach a wider scope of the society as its consumers.

As for the case of UNESCO, it ought to understand the scope of its consumers before implementing any marketing strategy. For one, UNESCO has several objectives, which are all driven towards a larger part of the society. Therefore, to ensure that the society is well receptive of their functions, projects, and aid, UNESCO as an organization has to apply the marketing strategy of consumer behavior literature and theories of learning and memory.

In doing this, the organization will attain the trust of the people in the society as they will be able to see the good work UNESCO is doing. First, UNESCO should ensure that its objectives are well defined such that the people in the society clearly understand its functions.

For example, when implementing one of the UNESCO projects mentioned earlier in the paper, the organization ought to describe in a clear manner the procedures and the aims of the objectives. This will not only help in gaining the cooperation of the people in the society, but will also ensure easier attainability of the objectives.

Application of the theory

As discussed in the previous section, the application of the consumer behavior and learning memory theory is through the objectives of the organization, in this case UNESCO. One of the main application methods is through proper marketing strategy, whereby the organization ensures proper and effective advertising of the functions and objectives of the organization to the society (Hawkins, Best, and Coney).

We will write a custom Assessment on Consumer Behavior-Individual analysis specifically for you! Get your first paper with 15% OFF Learn More This can be through marketing campaigns that are widespread to reach a wide scope of consumers (Alba, Hutchinson, and Lynch). For instance, UNESCO could facilitate marketing campaigns especially to regions and nations that are not member countries to drive them to becoming members. If this is effectively managed, UNESCO will be a global organization and thus, its objectives of poverty eradication, as well as the others will be achieved globally.

Another way through which this theory could be applied is through social marketing (Hawkins, Best, and Coney). In this, the organization ensures that the consumers get the idea of the organizations’ products and services before they are sold to them. This way, consumers are able to make realistic decisions thus making them gain the trust of the marketing organization (Oliver 465).

UNESCO could apply this strategy, for instance, issuing of proposals of the projects they would like to develop in certain regions. This gives the society the chance to determine the genuineness and capability of the organization before having them start projects in their regions and then they fail in future.

Public policy is another way of applying the consumer behavior and theories of learning and memory (Hawkins, Best, and Coney). Given the publicity that UNESCO has gained through its service to the society as well as through collaboration with other non-profit making organizations such as UNDP, it has been able to apply effectively this policy. It is true to say that only a small percentage of the world’s population have no information concerning UNESCO.

Even those who do not know of its objectives and mission are aware of its existence. As such, convincing people is not a hurdle for UNESCO as an organization. From this, it can be said that UNESCO has a competitive advantage over other non-profit organizations in the same scope more so over the upcoming ones. This is because, most people are already aware of what it is and what it deals with hence, winning the trust of majority of the people.

In my own opinion, I would consider that these application methods are efficient if effectively implemented by UNESCO. In fact, implementing these strategies will create a greater influence of UNESCO as a non-profit organization.

Conclusion From the above discussion, it is clear that UNESCO is one of the important non-profit organizations in the world. Having looked at the objectives of UNESCO, it is by no doubt that this organization carries out functions that are of dare need to the people in the society. However, all the objectives revolve around poverty eradication and peace enhancement, which are the needs of every society.

In order to achieve these objectives in an effective manner, UNESCO just like other organizations has to ensure that its marketing strategies are efficient. From the analysis, it was noted that a clear understanding of consumer behavior literature, learning and memory theories are essential for the success of UNESCO.

Not sure if you can write a paper on Consumer Behavior-Individual analysis by yourself? We can help you for only $16.05 $11/page Learn More The various ways through which these theories could be applied were also listed in the analysis section as being market strategy, social marketing, and public policy (Oliver 465). If all the aforementioned application techniques are efficiently applied on UNESCO, it is true to say that it will lead to its success.

In addition to this, the plan of consumer strategy for UNESCO is certainly not a big issue for the organization given the great influence and publicity that it has all over the world. It can thus be concluded that, only a little enhancement is required on the marketing strategy of UNESCO in order to ensure the win of more members from all regions of the world.

Works Cited Alba Joseph, Hutchinson Wesley, and Lynch John. Memory and Decision Making. New Jersey: Prentice Hall, 1991. Print.

Hawkins Del, Best Roger, and Coney Kenneth. Consumer Behavior: Building Marketing Strategy, 7th ed. Boston: McGraw Hill, 1998. Print.

Oliver, Richard. “A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions.” Journal of Marketing Research 17.4 (1980): 460-469. Print.

UNESCO. “Living and Learning for a Viable Future: The Power of Adult Learning.” CONFINTEA VI. 1995. Web.

Westbrook Robert and Oliver Richard. “The dimensionality of consumption emotion pattern and consumer satisfaction.” Journal of Consumer Research 18.1 (1991): 84-91. Print.