The Virgin Brand Richard Branson Report (Assessment) Essay Help Online Free

Biography Branson was born on 18 -07-1950 in UK, he is acknowledged globally due to the accomplishment of the Virgin trademark, which he established by himself. It currently encompasses more than 360 companies (, 2010). He is currently in nuptial with Joan Templeman. His preceding nuptials to Kristen Tomassi gave him two children thus Holly and Branson.

He was born into in a fine family, being the initial child of his four siblings. He had dyslexia, a circumstance that disallowed him from getting decent grades. He excelled in sports instruction, most notably swimming (, 2010). All in all, he rose from modest beginnings, often an object of scorn and changed himself into a thriving capitalist and entrepreneur.

He possesses the Virgin brand that was registered in 1989 and listed in UK as an asset corporation. The name came from one of his commerce acquaintances when they were establishing a music allotment house.

They chose to adopt it due to their relative rawness in the ventures they were undertaking. It should be noted that most corporations operating under the Virgin name are individual entities, although he owns either mainstream or marginal stake in some of them (, 2010). He has leased patents of his trademark to some of these companies after they procure divisions from him.

Career His prowess in commerce was manifested early on after he recognized a publication for students when he was only 16. He received four pounds from his mum, which he used to cover telephone and postal expenses.

It was an inter instruct periodical which paid attention to students, which sold promotion space to probable employing companies, politicians, scholarly persons and many other celebrities. It was successful, making them sizeable amounts in the process. His desires for a fresh confront and the predisposition of setting flamboyant dreams for himself saw him branch out his business widely.

He envisioned another commerce opening when the administration abolished initial agreement on retail prices (, 2010). None of the obtainable retail outlets presented discounts on LPs; hence he decided to venture into it. He received many tasks and decided to wind down publication of the Student.

Get your 100% original paper on any topic done in as little as 3 hours Learn More Music and Entertainment He went full throttle into commerce in 1970 by establishing a mail order corporation that procured and re-distributed cut-out records. He achieved this by buying them in large quantities, then travelling to transaction outlets in London consequently selling them.

The workers of Student publication were recruited to administer this novel venture. He made as much as necessary money and bought a shop to house his allotment business, which was run from the boot of his automobile (Dearlove, 110).

Two years afterward, Branson used money from his record store to set up a soundtrack studio in London, which had Mike Oldfield as the initial performer. Tubular Bells was the initial song to be recorded in the studio. The studio was later transformed into a completely fledged music allotment amass and was renamed Virgin Records.

The year 1987 saw him make forays into the American marketplace through his foremost brand virgin Records. He had watched the documentation corporation grow tremendously in Britain, a move which inspired his decision to diversify his marketplace base (Dearlove, 112). It was beneficial as the corporation remained cost-effective and funded some of his newer associations.

In 1979, he acquired a night-club specializing in amusing males only, another departure from the norms expected by culture. This club was sold in 2008 to MAMA assembly of entities.

To ensure the continued existence of his airline venture, Virgin Records was later dispatched off to EMI records. This deal earned him over $500 million, some of which he used to institute the V2 music tag during his re-entry into the music production.

In 1981, he came up with Virgin Games. This undertaking was later called Virgin Interactive in 1994. It is noteworthy that the corporation published video games in the UK. It became a large corporation after acquiring Mastertonic, which was a dispenser of low-cost processor software and capture games.

We will write a custom Assessment on The Virgin Brand Richard Branson specifically for you! Get your first paper with 15% OFF Learn More Mastertonic had concluded a succession of mergers and was faced with pecuniary difficulties (Dearlove, 115). Since it had outsold all of its contestants, Branson bought a considerable entitlement of the firm through his Virgin trademark. They went on to develop into sole dispensers of SEGA commodities in the United Kingdom (UK). The group was merged with Virgin Games after Branson amplified his existence in the firm. The corporation was later allotted as distributors in other divisions of Europe.

Hospitality and Travel Agencies It is noteworthy that in 1984, Branson formed the Airline Company. It is remarkable how he has overseen the stable growth of this company into the successive principal carrier in UK. Branson’s virgin groups possess a 51% stake in the firm with 49% held by Singapore Airlines (Shepler, 2010).

Its operational center is based in place known as Crawley, which is situated close to Gatwick airport. Another ancillary, Virgin Cargo was launched in the same year. It operates flights within the UK and to overseas locations, like US, Africa and other diverse regions. It is noteworthy that the venture has process centers in Gatwick and Heathrow. He encountered a multitude of challenges, due to turbulent market conditions and from British Airways.

In a bid to rescue his airline flagship from collapse, the UK government increased Virgin’s quota in Heathrow. This move increased their competitiveness by opening up more international destinations to them. It also placed them in direct competition with British Airways, the state carrier, which doubled up as market principal at the time (Shepler, 2010).

A series of mud-slinging operations followed, sparking a competition that was manifested on all fronts. Branson sued the state carrier for unfair practices, after their strategy to fasten prices was realized. They opted for an out of court declaration and the recompense received was divided similarly among employees of Virgin Airlines.

In the mid 90s, Virgin opted to capitalize on a government’s resolution to privatize railway services. They hold a 51% in the service while Stagecoach services holds 49%. The service covers operates from London to the Midlands. They also travel to the neighboring Wales and Scotland (, 2010).

This service operates nine trains every hour and has incorporated in-house catering as for those who travel first class. The enterprise has replaced all stock they inherited with high-speed coaches, a move that was aided by the decision to upgrade existing railway infrastructure.

The greatest challenge they faced was poor punctuality. Major changes that included operating radio controlled watches helped them to improve on this aspect. They also operate centers, which exclusively pick up or drop clients, a move which was instrumental in distinguishing long-distance customers from the short distance ones.

Not sure if you can write a paper on The Virgin Brand Richard Branson by yourself? We can help you for only $16.05 $11/page Learn More Media In 1985, Virgin group acquired Music Box, a satellite-based music center that operated on a 24-hour basis. It broadcast across numerous EU nations, mostly those which used cable TV. The corporation was later set up as a self-governing production house that majored in assembly of music programs. It ceased being an affiliate of the Virgin group in 1990.

Virgin Broadcasting, which was fashioned in 1988, acquired a stake in British Satellite Broadcasting (Look to the, 2010). This entity later merged with Sky Television. They mainly offered satellite services to audiences in the UK. The corporation was in rivalry with Sky TV for a short while. They had a colossal investment outlay, a feature which led them to unification with Sky TV, their erstwhile rivals.

Retail Outlets Many retail outlets operated in London and all over the UK under the Virgin brand on a small scale. Branson opted to shut down most of them, a move which enabled him to combine them into large departmental stores. These stores later re-opened to the pleasure of customers, offering more goods at the same aggressive prices.

After enforcing this move, Virgin was better placed to compete constructively with other retail outlets and supermarket chains, which had similarly rolled out on a large scale (Dearlove, 114). They had a lead on their rivals due to their presence in many EU countries. In subsequent years, Virgin Megastores was initiated in Japan as part of the growth strategy.

Other Investments He commissioned the production and manipulation of bridal garments under his trademark (Look to the, 2010). The suggestion belonged to a worker who approached him and requested for pecuniary assistance. This project was terminating as a result of the stiff opposition.

The opening of virgin cosmetics served to diversify their market base. They concentrated on individual effects, cosmetics and skin-care goods. Currently, it is a prize winning enterprise, which has established its presence in overseas destinations in the UAE and Africa. Virgin Books is a publishing house he helped to establish, which has released numerous books with some becoming finest sellers.

He leased his patent to mobile operators in Australia and Canada, allowing them to function using the name Virgin Mobile. His most determined scheme so far has been the takeover of Manor Racing (Shepler, 2010). Together with other sponsors, they named it Virgin Racing and took part in the 2009 season. With new guarantors coming on board, the firm has received the obligatory fiscal support to facilitate improvements on the engine.

Social Life He was knighted in 1999 by the queen for his involvement and services to free enterprise behavior in Britain (Look to the, 2010). Thatcher tasked him with the conscientiousness of ensuring Britain’s hygiene. Branson committed profits from different segments of the virgin group to fund study on sustainable power sources.

Part of this funding could be deployed in the necessary sections to spur growth of the sector. It is noteworthy that the company devoted its services to charity by flying compassionate aid to Islamabad for sufferers of the 2005 earthquake (Shepler, 2010).

They are a marketplace leader since they have dedicated some of their jets to testing bio-fuels. His philanthropic tendencies were highlighted when he formed Virgin Unite, an entrepreneurial foundation that is not-for-profit. It is focused on different approaches to societal and ecological issues affecting entrepreneurs.

This is to be achieved by converting business into a force of good, by uniting business leaders and social workers under a common purpose. Establishing an earth test and a green fund serve to underline his obligation to bequeathing the future generation an apt place to exist (, 2010).

Management Philosophy His dyslexic nature prevented his handlers from picking out his ability to bring together citizens and channel their energy for an ordinary rationale (, 2010). He had an uncanny ability of connecting with people and drawing them to him. This enabled him to make the most of their full abilities since they trusted in him (Look to the, 2010). This gift has been his foremost asset and has seen his business escalate as per revenues over the years.

It should be noted that he entirely advertises his business ventures by engaging in publicity stunts. He holds the record of the express instance taken to cross the Atlantic on boat (Shepler, 2010). He has made attempts crossing oceans on balloon to no avail. He even commissioned a personal TV show on Fox TV that incorporated business-oriented tasks with interesting stunts.

The showing was ended as a result of poor response in the American market regardless of fine endorsement and viewer ratings. In spite of this, the agenda was exported to other regions across EU, Asia, Africa and Australia. In total, nineteen countries televise the concept and reported good ratings. Some TV channels as evident in Fox still air episodes of the same (Look to the, 2010).

Whenever a novel brand is launched, he allows proficient employees from other branches of Virgin to manage it with autonomy. This helps them build self self-assurance and develop charisma required to excel in commerce (Look to the, 2010).

His companies have review mechanisms, which question all strategies before they are implemented to make certain they meet purchaser satisfaction standards, which are followed to the latter. These guarantees continued manufacture of better-quality quality goods that pledge its continued occurrence in the market (Shepler, 2010).

Branson has been branded as reckless in some quarters, due to his continued investment in diverse commerce ventures. He reckons that he is often misunderstood, since he only spots and exploits the right market at the opportune time. This principle has seen him develop an assorted business empire from modest beginnings.

His administration style is best illustrated by the fact that his companies do not follow a specified hierarchy (Dearlove, 116). They operate as separate entities that are entirely autonomous of each other. In spite of this, they harmonize each other, and often strive to ensure every sister entities remain gainful. Most solutions are generated in-house, at times coming from organizations free from the one in difficulty (Look to the, 2010).

Summarily, the Virgin Brand is synonymous with Branson. It embodies his individuality and standing as one of the finest in processes he undertakes. He has established a large unrivalled network of acquaintances and connections that have been instrumental in propelling his brand (Shepler, 2010).

He has instituted an administration agenda that ensures competence is developed and utilized to promote the franchise. Unlike his peers, he has conventional companies that have small executive structures, which reduce official procedures. This ultimately increases competence and the overall presentation of the company.

Works Cited Dearlove, Des. Business the Richard Branson way: 10 secrets of the world’s greatest brand builder. New Jersey: John Wiley and Sons. 2007. (3) 110 – 116.

Look To the Richard Branson’s Charity Work, Events and Causes. 2010 Web.

Shepler, John. Richard Branson’s Virgin Success: The Incredible Triumph of an Enigmatic Entrepreneur. May 2010. Web. Virgin Atlantic. About Virgin. 2010. Web. Richard Branson.Virgin Atlantic. 2010. Web.


Mercury International Limited Report college essay help near me: college essay help near me

Introduction Mercury International Limited is a global company that engages in the design and marketing of sports and fitness products with its history dating back to 1974. The products include apparel, footwear and accessories. Mercury is the established brand name for the company which serves the product lines of Boost, Sweatless Apparel and Trailstep.

Mercury also engages in the licensing of its trademark and its intellectual property to third parties for use on apparel, sporting goods, equipment, accessories, health clubs and other fitness products and services for the reinforcement and capitalization of the brand’s reputation. The company has major competitors although it has established a substantive market share.

The issues of concern for the company include mainly its products and services due to the need for innovation, the value discipline based on the recommendable organizational structure, concern for the drop in the quarterly earnings, financial risks, competition in the industry, the expected trends in the industry and the process of realignment.

Analysis of key issues in footwear and apparel industries The identification of the key issues facing Mercury Limited involves the macro environmental and micro environmental issues, the state and changes in the economy as well as their influence on spending, lifestyles, manufacturing and income levels.

Description of the Key Issues facing Mercury International Limited Products and Services

Mercury Ltd holds the fourth position in market share in the worldwide apparel and footwear industries. The design and performance of the products form part of the competition base. The products and services also represent the brand strength. The analysis shows that following the rising of the quotas and tariffs, the prices are likely to rise and the apparel inventory reduce at the retail store.

This calls for increased new product development and brand strengthening through maintaining and improving the value and quality of the already existing products and services. The new product development will require substantial increase in research and development through assessment of the market, customer needs and use of updated technologies to improve production and marketing.

Further, as reports show, the industry is faced with the issues of quotas and thus there is need for product cycle reduction to reduce the durations of product delivery to the market. This is to meet the needs of the customers within stipulated time and maintain their loyalty (Schramm, 2006).

Get your 100% original paper on any topic done in as little as 3 hours Learn More The redevelopment of proprietary exchangeable sole technology in 2009 needs reconsideration due to the fact that the insoles and apparel businesses have fallen short of the expectations of management. Further, the redevelopment of Boost in the current year is recommendable. As analysis shows, the manufacturers in low end cost countries such as China are likely to benefit from economies of scale and being able to increase product and service distribution (Shane, 2008).

The Value Discipline

Mercury Company has manufacturing plants in other countries and manufactures products for the market in the specific country thus saving on shipping costs. The organizational structure is the standard one whereby leadership and management are based on geographical location, product line and market.

Accordingly, the structure of the organization needs to be based on the strategy used (Wiersema


Strategy Formulation and Implementation Essay online essay help

Strategy Many definitions of strategy have been given by different scholars over the past few decades. According to Johnson and Scholes, “strategy is the direction and scope of an organization over the long-term: which achieves advantage for the organization through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfil stakeholder expectations” (Johnson


Program Evaluation Essay essay help: essay help

Introduction In recent years, it is becoming increasingly clear that programs or projects hardly survive in the absence of an evaluation. A program evaluation, among other things, provides formative feedback that inarguably assists to guide the program during the implementation phase.

Among the deliverables, an evaluation provides summative information that evidently demonstrates the effectiveness of the program towards achieving its stated goals and objectives (Royse et al., 2010). More importantly, this information can be used to optimize the program’s results, efficiency, and quality (Fink, 1995). Below, this paper addresses some questions relating to an evaluation of Teacher Education Training (TEP).

Evaluation Questions According to Fink (1995), evaluation questions are mainly posed primarily to judge the program’s merits, that is, if goals were met, benefits achieved, and standards of achievement, among others. As such, the following are the evaluation questions:

To what extent did the TEP achieve its goals and objectives in terms of enhancing your teaching methods?

Has the TEP impacted you in any way in terms of imparting knowledge to the students you teach?

Have there been any changes in the way you comprehend the subject you teach after undergoing the TEP?

In your opinion, do you think the TEP is worth been replicated in other curriculums of other universities?

Do you still employ the TEP techniques you learned?

How has the TEP changed your general perspective in teaching your subject?


According to Fink (1997), “setting the standards means deciding on the information needed to provide convincing evidence of a program…” The standards that are decided upon must be appropriate, measurable, and credible. In the case example, the following are the standards:

Testimonials from teachers who have undergone or are in the process of undergoing the TEP about trends of improvement

Observations by the evaluators on teaching methods between those in the proposed curriculum (TEP program) and past graduates

Comparison of student achievement records, i.e., those taught by TEP trainees and those taught by past graduates

Observation for possible differences in performance for teachers on TEP in terms of age, interest, and experience


The evaluation design is the structure or backbone of any project evaluation process since it does not only document outcomes that can conclusively be linked to the intervention, but it also gives direction on how the subjects will be compared to record possible differences.

The design selected by the evaluators has far-reaching ramifications on the project final outcomes (Fink, 1995; Creswell, 2003). In the case study, the design employed is to compare teachers who have undergone TEP with previous graduates in terms of changes in teaching methods, knowledge of subject taught, and student performance. The measures employed include:

Testing and surveying all subjects in the proposed two year TEP and internship program

Observing subjects on an yearly basis from entry into TEP until two years after graduation

Data Collection Measures

A data collection measure is basically a tool or instrument that has been designed, tested, and validated for purposes of collecting data from the field (Sekaran, 2006). In the case example, the following data collection measures are used:

Get your 100% original paper on any topic done in as little as 3 hours Learn More Achievement Tests


Survey Questionnaires

Published Literature

Additional information

To successfully complete the evaluation, you need to know how to analyze the data received from the participants. Here, the methods of analysis are dependent on aspects of the evaluation items, how the variables are determined, and issues of reliability and validity, among others. In the case study, all the variables – categorical, ordinal, and numerical – have to be used. Finally you also need to know how to objectively report the results that must include:

Purpose of evaluation

How evaluation was done (methods)



The evaluation reports can either be orally read or in written form. In the case study, a written report will be ready in six months

Reference List Creswell, J.W. (2003). Research Design: Quantitative, Qualitative, and Mixed Approaches. Thousand Oaks, CA: Sage Publications, Inc

Fink, A. (1995). Evaluation for Education and Psychology. Thousand Oaks, CA: Sage Publications, Inc

Royse, D., Thyer, B.A.,


360-degree feedback Essay best college essay help

Table of Contents Introduction

360-degree Feedback Concept

360-degree feedback model

360 degree feedback: Pros and Cons



Introduction 360-degree feedback is an assessment evaluation tool that is focused on employee job performance from a multisource perspective. It is also referred as a multisource assessment or a multi-rater feedback since it relies on information from various actors. Ideally a 360 degree feedback assessment is done by evaluating an employee job performance through a comprehensive investigation of their working relationship, from both an internal and external perspective.

The idea is to generate an accurate assessment of an employee job skills, quality of work output and team work abilities that can be relied for employee assessment and job evaluation (Hazucha, Hezlett and Schneider, 1993). In this paper we are going to analyze the 360-degree feedback by discussing it process, pros and cons as well as investigate the effect of culture and ethnicity on it outcome.

360-degree Feedback Concept The 360-degree framework of evaluation revolves around the employee on whom the assessment is being conducted plus four other key actors that complete the evaluation cycle; peers, customers, superiors and subordinates (Linman, 2006).

In some other instances, the 360-degree feedback evaluation is more comprehensive and incorporates a variety of other external factors besides the customer as is the case in the model shown below. A well implemented 360-degree feedback is very valuable both to the organization and to the employee since it is a valuable tool of determining an employee potential value which needs to be tapped.

While at the same time informs the employee on the areas that they need to improve on in order to advance their career (Linman, 2006).

Perhaps, the most important actor in the process of 360-degree evaluation is the feedback information obtained from peers who can accurately rate the employee work quality and habits since they are at the same work level (Vinson, 2010).

Superiors and subordinates are also important actors of 360-degree feedback evaluation since they determine the effectiveness of an employee from two other opposite perspectives. Finally, external actor’s such as customers are valuable as source of information only when they are reliable (Vinson, 2010). Indicated below is a theoretical and simplified 360 degree evaluation model.

Get your 100% original paper on any topic done in as little as 3 hours Learn More 360-degree feedback model The importance of 360 degree feedback in organizations is one of valuable importance; the main objective is to generate reliable information that would enable employee to achieve self-development that would advance their career and in the process benefit the organization as well (Sullivan, 1998). As such 360 degree feedback tool is primarily used as a personal development tool rather than as an organizational evaluation tool.

360 degree feedback: Pros and Cons The effectiveness of 360 degree feedback in any type of organization largely depends on the nature of working environment. While 360 degree feedback can be an accurate and reliable tool, it can also be abused to advance personal interest in work environments where office politics are very much polarized (Hazucha et al, 1993).

Hence, it is crucial for the management to assess and determine the suitability of using 360-degree feedback evaluation based on the unique circumstances of the organization by ensuring that it application cannot be sabotaged for personal gains.

More often and almost always the case, use of 360 degree feedback is seen to be ideal in organizations where employee support each other career growth within a productive work environment (Linman, 2006).

In such organizations employees do not take criticism negatively or personally, in addition the organization trains their personnel on proper method of giving feedback, enforces confidentiality code and customizes the 360 degree feedback approach to fit the particular organization goals (Linman, 2006). More importantly, the organization should not entirely rely or indeed peg this type of evaluation approach to employee promotion or as a basis of determining pay rise.

On the other hand 360-degree feedback evaluation process has been determined to be least effective in organizations that rely on it as a tool for employee promotions and pay rise (Linman, 2006). This is because under such conditions of employee evaluation the stakes are high enough to motivate malice that is intended to sabotage fellow employee career rise since the element of competition has now been created. In addition, lack of confidentiality on given feedback only serves to fuel the distrust and even heighten the office politics.

If the whole process is not customized to evaluate on the goals and objectives of the particular organization, and where no other evaluation approach is used to substantiate the 360-degree assessment, you can be sure that the whole process would be a big failure (Linman, 2006).

We will write a custom Essay on 360-degree feedback specifically for you! Get your first paper with 15% OFF Learn More The effect of ethnicity and culture on 360 degree feedback evaluation can either have negative impact or no influence at all, again depending on organizational work environment (Heathfield, 2001). Most often, ethnicity breeds distrust in people when racial profiling is directed against particular communities, it is therefore obvious that peer review evaluation under such circumstances cannot be objective.

Conclusion As such, it is important that a 360 degree feedback evaluation process be undertaken only in organizations where mutual trust exists among employee work relationships, and where work environment is generally respectful without the elements of competition. The aim of organizational leaders would therefore be to determine if the application of 360-degree feedback evaluation process would be suitable to their organization setup, and whether it would enable them to achieve an objective evaluation of their employees.

References Hazucha, F., Hezlett, A.