The Role Of Islam In Saudi Arabia’s Foreign Policy Essay A Level English Language Essay Help

Table of Contents Introduction


Wahhabism and the quest for power

The Political Islam in Saudi Arabia

Arab Nationalism



Introduction The world today is defined by plurality of cultures running in a rhythm of conflict and integration. The Islamic culture and value system defines the Saudi Arabia’s cultural, political, social and economic norms (Commins, 2006). As a country deeply rooted in Islam as the source of political ideology, the Kingdom of Saudi Arabia has continued to shape its international relations based on the staunch belief and practice of the Islamic culture.

The country is a non-aligned Islamic state whose main foreign policy objective is to maintain the security of the citizens as well as its position on the Arabian Peninsula.

In addition, the country has a long history of defending the Arab interest, promotion of solidarity among Islamic states, and maintenance of positive relations with oil-based countries. This paper seeks to explore the role of Islam in influencing its foreign policy of the Kingdom of Saudi Arabia.

Discussion Islam is central to Saudi foreign and domestic policy framework. According to the library of Congress, Saudi Arabia has been known for its stand on three thematic concerns, including the Arab nationalism, regional security, and Islam.

These themes have come to dominate the process of formulating foreign policies since the early 1950’s. Most scholars have directed their efforts toward investigating the extent to which the Islamic principles have tended to shape the Saudi foreign policies (Commins, 2006).

The concept of Islam has provided greener grounds that depict Saudi Arabia as a strong country, especially the existence of holy cities of Medina and Mecca. Studies show that religion, culture, and politics play significant roles in shaping a country’s relationship with the rest of the world (Emerson, Youngs, and Amghar, 2007).

According to Alshamsi (2011), where religion forms that core of a country’s unity, there are tendencies of creating strong affiliate unity. Therefore, this study suggests that the existence of a single religion has provided Saudi Arabia with a strong form of unity that remains unmatched by other countries around the world.

Get your 100% original paper on any topic done in as little as 3 hours Learn More The fact that Saudi foreign policy remains committal to ensuring peaceful coexistence with allied Islamic countries, its quest for creating foreign policies has been driven by ideologies of Islam. Islam has continued to offer the basis for searching and maintaining allies, and providing support for Muslim countries in terms of leadership and political strengths.

For instance, Saudi Arabia has generated impetus for involvement in the internal affairs of Pakistan, Bangladesh, and Somalia (Emerson, Youngs, and Amghar, 2007). Literature abounds about the role of religion in streamlining political ideologies of most countries, especially the Arab world.

History recalls that from mid 1930’s up to 1991, the Saudi Islamic concept opposed the existence of communist ideologies. This meant that within this defining moment, Saudi Arabia had no positive relations with the Soviet Union, which was regarded as unholy state.

Although Islam has driven most issues of Saudi foreign agenda, studies indicate that countries that have supported its Islamic stand have won its foreign support against its major opponents.

During the early 20th century, Saudi Arabia became a unified Kingdom, emerging as a socio-political and economic leader in the world (Qing, 2009). Guided by Islamic teachings, Saudi Arabia has focused on Arabian unity, Islamic solidarity, and peaceful relations with the external world (Hinnebusch and Ehteshami, 2002).

At this point, it should be noted that although the western view of Islamic state has painted these countries as being fatal in the context of international unity, recent studies demonstrate that new phase of Islam provides for a renewed impetus for peace.

Saudi Arabia under the leadership of King Abdulaziz has stood on the essence of Islam as the pillar for protecting the Islamic interests at the center of external relations. Approximately one fifth of the world’s population is made up of Muslims. This growing populace can be attributed to the changing worldview about the Muslim world.

We will write a custom Essay on The role of Islam in Saudi Arabia’s foreign policy specifically for you! Get your first paper with 15% OFF Learn More Saudi Arabia occupies a huge space in defining the Islamic cores of the world owing to the historical foundations of Islam and the holy cities within its boundaries. The need to understand the nature and scope of Islamic concepts and its changing course has stimulated many western countries to seek out for Saudi based on its rich Islamic history.

Although the Islamic core establishments have remained in the mainstream Islamic pillars and teachings, varied interpretations and the quest for a new world order has redefined the Saudi Arabian leadership and political, and foreign frameworks (Korany, Hilal, and Kheir, 2008). Currently, the Kingdom is recognized as a strong advocate of peaceful coexistence, constructive cooperation, and security across the world.

Up to until recently, the western states have gained an impetus to seek the mediation of Saudi Arabia in peace agenda involving the Arab and Muslim world (Hinnebusch and Ehteshami, 2002).

This has majorly yielded from the fact that the country holds a significant stake in the unifying the Arabian world and countries holding elements of Islam. Therefore, the growing interest by most western states in Saudi’s mediation power has rejuvenated its old relations as well as building new relational blocs with the rest of the world (Mandeville, 2007).

Islam has remained the key element influencing the Kingdom’s priority issues regarding foreign policy. Since its establishment, the country has continuously generated appetite to support issues of the Islamic world by using its economic potentials. This effort builds on the pursuit of solidarity and unity driven by the beliefs in brotherhood.

Since the western states and their allies have for many years been regarded as the true enemies to the Islamic states, religion has served to create a solid unity to regain their worlds’ honor.

Based on the driving force of the Islamic religion, the Kingdom of Saudi Arabia sought to achieve solidarity with the rest of the Islamic countries by establishing governmental and non-governmental organizations to propagate their worldview across the world (Mandeville, 2007).

For example, the creation of the Muslims World League in 1962 and the organization of Islamic Conference serve to concretize the nature of foreign policy and means used by the Kingdom.

Not sure if you can write a paper on The role of Islam in Saudi Arabia’s foreign policy by yourself? We can help you for only $16.05 $11/page Learn More According to Ministry of foreign Affairs (2005), the government of Saudi Arabia has embraced the concept of peaceful solution of disputes among Islamic states while providing material support to Muslim-based groups across the world with an aim of sustaining its influence on external matters (Qing, 2009).

Wahhabism and the quest for power The new form of Islam within the context of Saudi Arabia defines the modern trends in the religious dynamics of the Islamic world. The country boasts of being the founder of the United Nations in 1945 (Niblock, 2006). Therefore, to maintain its legacy, the Kingdom of Saudi believes in peaceful resolution of disputes.

The country does not hold power as the tool to facilitate her foreign policies. However, it is worth noting that in the spirit of staunch Islamic principles, Saudi Arabia believes in lawful self-defense as the basis of protection of its national and Islamic interests.

The spread and maintenance of Wahhabi by Islamist frontiers, the government of the Kingdom and its affiliates has continued to strengthen its foreign policies based on Islam (Niblock, 2006). The creation of the Islamic charitable groups and organizations has attempted to penetrate the mainstream policy of the country.

These groups have served to materialize and propagate the Islamic ideologies based on the Islamic principles of Wahhabi (Tawheed). According the official website of World Association of Muslim youth (WAMY), the group has a membership in over 55 countries across the world with over 600 youth organizations in the world.

Studies reveal that although such groups and Islamic foundations have claimed to be independent in terms of their operations and agenda, the government has used them to navigate the external world.

Recently, studies have found that the Ministry of foreign affairs and its embassies across the world has played a critical role in establishing and maintaining Wahhabism. In addition, some sources have claimed that the distribution of funds in support of the ideologies of Wahhabism has dominated the Saudi’s foreign policy framework hinged on Islam (Nonneman, 2005).

The action by the US to withdraw its diplomatic credentials from the Saudi nationals working in Islamic departments demonstrated the growing evidence for the Kingdom’s indirect involvement in the 9/11 attacks.

In 2008, Raouf Ebeid wrote “A country failing its King” to demonstrate the struggle for political and religious tolerance that has continued to meet controversy across Muslim fundamentalists (Nonneman, 2005). The King’s call for an inter-faith dialogue emerged as a move toward a reforming the Islamic view on the rest of the world.

However, studies show that this efforts have failed to provide lasting solution to the existing inter-faith and country wars between Muslim and non-Muslim states.

This controversial efforts created by the strong allies of Wahhabism practiced by most of the King’s subjects has served to direct the political, social, and economic policies within and outside the country. These events prove that there is no separation between political processes and religious dogmas in a country strongly rooted in Islamic culture.

The Political Islam in Saudi Arabia The process of formulation of foreign policy is seen to be divided into two subsystems: input and output. Further, this division can be divided into three related fields, including guidelines, decision-making, and implementation. People subscribing to realist ideologies have created tendencies of emphasizing effects of policy issues by tracing the significance of such policies using a backward process.

Therefore, Islamic culture depicts a realist view of events, which downplays the significance of cultural factors in shaping the outcome. According to numerous studies, the Islamic culture has an overwhelming influence on the three fundamental elements of policy formulation.

The value systems held by the Islamic culture forms the basis for shaping the belief and cognitive systems of the people. Therefore, Islam has become a mirror through which the people view the external world and yield value judgments.

The Kingdom has demonstrated its resounding goal to support Islamic cooperation in its foreign policy that leads to its duality form (Quandt, 1981). The country depicts a form of government that is innately conservative with a desire to exert its effort toward protection against the extremist external states from influencing its regime.

The need to prevent the non-allied states against interference with its homeland issues has continued to generate sour relationships with the external world, especially the US after the November 11 attacks on the U.S. territory.

The leadership forms of the Saudi have remained superior to the diplomatic agenda of the country with the rest of the world. Therefore, because the leadership of the country upholds Islamic ideologies in high esteem, it becomes almost difficult for the foreign policy to rule over the innate interests of the country (Wilson, and Graham, 1994).

Many scholars studying the nature of Islamic foreign policies have confided that foreign policies of Islamic world are established out of cultural and social contexts capped by the Islamic culture. Led by Muslim leaders, Islamic societies the political diplomatic and economic values have continued to be shaped by the largely inherited Islamic culture.

Although some studies have trivialized the scope of religion in defining the development or failure of foreign policies, Islamic cultural values remain the working boundaries of the leader’s idiosyncracies (Quandt, 1981).

The recent quest by the Kingdom to embrace religious tolerance amounted to lack of legitimacy and subsequent threat of dwindling political support. Therefore, the need for political legitimacy meets this opposition with little or no effort, thus offering itself support of the domestic interests.

In the recent past, the country has witnessed mild tensions between the political regime and the strict Islamic culture regarded as the sole source of the country’s ideology.

In order to overstate their legitimacy, governments of leading regimes usually adopt policies mirrored with Islam with a view to accommodate Islamic forces. However, these mechanisms tend to provide short-run mitigating solutions to the impending policy challenges (Quandt, 1981).

The conservative nature of Islamic culture and its desire to look into the historical past allows for continuation of a ‘status quo’ for the already established policies. Therefore, this condition (status quo) denies the progressive nature of diplomatic foreign policy that contrasts with the rigidity created by the historical elements.

The inability of the Arab and Islamic world to establish sufficiently flexible policies have remained the reason for the stumbling peace after the establishment of the Madrid Peace Conference (MPC). It is evident that although regimes have stepped up efforts such as the proposed peace plan by King Abdullah, these efforts fail because of missing policy links.

The Islamic norms occupy a significant position in the process, policies, and practices of diplomatic agenda. The spread of the Islamic value systems across the Arab world has generated a sense of cultural homogeneity (Nonneman, 2005).

The fact that the Arab and Muslim world has continued to gain from the Islamic unity has resulted in a continuous interactions among Muslims and its allied forces. This form of brotherhood within the confines of common religious garment facilitates all sorts of cultural, social, and diplomatic strengths, which blurs the issue of borders and state sovereignty.

Arab Nationalism The study of the politics of the Arab world leads to the unique characterization of Islamic states with regionalism. The rise of Arab nationalism has tended to generate the ideologies of Islamic unity over several decades (Nonneman, 2005).

Although no clear link of foreign policies may be available to demonstrate this growing relations, evidence suggest that Islamic culture serves as the moderating effect that creates an implied form of commonness among the Arab world. The distinguishing element of the Arab politics is enshrined in the presumed existence of a shared unity, identity, and a harsh reality of anarchy.

Recently, several studies have proven the inexistence of the Arab world, but found out that the Arab political system still carries the elements of a family (Nonneman, 2005). This means that the Islamic norms have strong influence on the emerging quest for diplomatic course among the Islamic states.

In the contemporary Arab politics, the use of weaponry to wield power has ceased, but instead guided by powerful Islamic structures as the balance of domestic and foreign legitimacy (Alshamsi (2011). Some scholars have sounded lack of legitimacy as contrasted to military resources as the major impediment of the Arab foreign policy frameworks (Emerson, Youngs, and Amghar, 2007).

The need to navigate the Islamic notions across the world has led to the Kingdom’s direct link with the ongoing international peace and war interventions.

The transfer of Saudi young men forming graduates of Islamic Universities to other Islamic-based states and other countries serve to highlight the extent to which the government of Saudi Arabia perpetuates its Islamic culture to the rest of the world. These activities supplement official efforts of the country’s foreign policy initiatives to sustain its interests amidst the opposing non-Muslim world (Commins, 2006).

Conclusion The role of religion in streamlining political ideologies of most countries, especially the Arab world has dominated current debates about their influence on foreign policies. History recalls that from mid 1930’s up to 1991, the Saudi Islamic concept opposed the existence of communist ideologies. Islamic culture and value systems have continued to navigate the Saudi foreign policy and its relationship with the rest of the world.

The position held by Saudi Arabia in respect of Islamic foundations has stimulated religious power in the mainstream body polity of the country and its influence on external relations. Although some studies have trivialized the scope of religion in defining the development or failure of foreign policies, Islamic cultural values remain the working boundaries of the leader’s idiosyncracies.

The recent quest by the Kingdom to embrace religious tolerance amounted to lack of legitimacy and subsequent threat of dwindling political support. Therefore, the need for political legitimacy meets this opposition with little or no effort, thus offering itself support of the domestic interests.

Guided by Islamic teachings, Saudi Arabia has focused on Arabian unity, Islamic solidarity, and peaceful relations with the external world. At this point, it should be noted that although the western view of Islamic state has painted these countries as being fatal in the context of international unity, recent studies demonstrate that new phase of Islam provides for a renewed impetus for peace.

Although no clear link of foreign policies may be available to demonstrate this growing relations, evidence suggest that Islamic culture serves as the moderating effect that creates an implied form of commonness among the Arab world. The distinguishing element of the Arab politics is enshrined in the presumed existence of a shared unity, identity, and a harsh reality of anarchy.

The fact that Saudi foreign policy remains committal to ensuring peaceful coexistence with allied Islamic countries, its quest for creating foreign policies has been driven by ideologies of Islam. Islam has continued to offer the basis for searching and maintaining allies, and providing support for Muslim countries in terms of leadership and political strengths.

The spread of Wahhabism through the establishments of the leadership regime has ensured that Islam remains the conduit for political power. since its establishment, Wahhabism under the guidance of the political regimes have maintained strict support for its Islamic foreign policies by forming Muslim-based groups to propagate its Islamic norms abroad.

References Alshamsi, M.J., 2011. Islam and Political Reform in Saudi Arabia: The Quest for Political Change and Reform. New York: Taylor


Allure Cruise Line Essay essay help

Who will be Allure’s main competitors in this market? Cruise lines are one of the fast growing companies in the USA and each year the number of the competitors is going to increase. Working in one and the same industry, the companies are going to create as many specific offers as possible in order to win. The main competitors of the Allure Cruise Line in the industry are the similar companies which provide the clients with the similar services.

There are a lot of different companies in the USA which offer similar services, however, most of them cannot be considered as the company competitors as they are big international company and do not have the contradicting interests with Allure Cruise Line.

Costa Cruises, Windjammer Barefoot Cruises and The Maine Windjammer Association (Cruise Lines? 2009) are the main competitors of the Allure Cruise Line as the spheres of their interests coincide. Working in Florida and having the similar tours these companies compete severely.

Each of the companies wants to become the leading one and that is why more and more practical and innovative decisions are made. Moreover, the competition becomes stronger as the sphere is interesting and attracts more and more participants.

How will Allure distinguish itself from its competitors in these markets? One of the main spheres of impact the Allure Cruise Line is best into and is going to compete in is the number of tours offered for the clients. The comfort and the services the clients of the company are offered cannot be compared with any other one. The company distinguishes itself from other similar companies by the quality of the services, the comfort of their ships and the possibility to choose the place of destination and departure.

The customers are offered a range of services which are going to be satisfied within the shortest period of time. The location of the Allure Cruise Line offices is one more distinguishing features as the company has the representations in many countries.

Additionally, the company is planning to expand into Mediterranean and make sure that it occupies more and more territories. Therefore, one of the main distinguishing features of the Allure Cruise Line is its desire to expand not only nationally, but also internationally.

Get your 100% original paper on any topic done in as little as 3 hours Learn More How will they position themselves differently? The positioning of the services is one of the most complicated affairs in the changing environment. The service positioning relies on the company customers who are to express their desires and demands in the relation to the company services. When the demands and desires are expressed, the company managers are to access the costs on the realization of those desires and the service positioning strategy.

“The service positioning strategy is a choice of which client segments the organization wants to serve, how it intends to attract and retain those clients, and what methods/know-how it uses to deliver the intended benefit” (The Berkeley Consulting Group, n.d., n.p.).

The opportunities and threats are to be considered before applying to the service positioning strategy. To be successful, Allure Cruise Line should apply to al its resources and refer to the capabilities it has. Financial resources, staff skills, facilities and assets, and knowledge are to be applied to while implementing the service positioning. The mission and the vision of the organization are to be met.

Reference List Cruise Lines. (2009). List of Official Cruise Web Sites. Retrieved from

The Berkeley Consulting Group. (n.d.). Berkeley Methodology. Web.


Magical Realism: Garcia Marquez Explicatory Essay college admission essay help: college admission essay help

Magical realism is explained as the desire of the author to show the ordinary life of people with the instances of unreal, fantastic events. In most cases the desire to present the magical realism in short stories is explained by the desire to create a fairy tale, however, the reasons are deeper.

Garcia Marquez used magical realism to write fascinating short stories such as “A Very Old Man with Enormous Wings” and “The Handsomest Drowned Man in the World” that captivated his readers and kept them interested up to the end of the stories showing human attitude to those who seem strange or not look like others.

The stories under consideration are absolutely different, however, they show human attitude to absolutely strange people. The “The Handsomest Drowned Man in the World” tries to show people how they usually consider others knowing about them nothing. A man is found dead and strange people express a desire to bury the body in accordance with the rules.

Reading the story it becomes obvious that strange people are ready for much when they do not know a person, but they like him/her. The main idea of the story is to show how people who absolutely do not know the body make everything for him just because they feel sympathy to him, just because they like the appearance of the man.

The villages know nothing about him, but his appearance helps them create the whole story of his life, they imagine that he had a wife and many other aspects which make sure that he was a good person. The imaginary realism plays the role of human consciousness and the desire to think about people only positive and good things.

The next story has almost the same meaning, but in this case the judgment of people is shown. In “A Very Old Man with Enormous Wings” Garcia Marquez discusses human opinion about a person they do not know. The magical realism is aimed at presenting more vivid picture, to express human thoughts more powerful and with specific images.

People always have personal opinion about others, and the author tries to make this opinion better. Reading the story, a strange man appears in different images. Some people believed that he was an angel as he had the wings. Others believed him to be a poor one as he was dirty, etc.

Get your 100% original paper on any topic done in as little as 3 hours Learn More Therefore, it may be seen that different people created their opinion about this person on the basis of the particular images. The transformation of the hero depended on one particular thing either in the cloths or on the face expression of the man.

Therefore, it may be concluded that referring to the magical realism Garcia Marquez tried to show the inner world of human beings their relation to strange people and the aspects which create the opinion of different people. The social public opinion is created on the basis of the points of view people express.

The more similar ideas, like in “The Handsomest Drowned Man in the World” the more guarantee that the society will accept the person on the basis of this opinion. However, the general social opinion may be absent as there is no common opinion about a person, like in the short story “A Very Old Man with Enormous Wings” Garcia Marquez by.


Global Inequalities: Are they Gendered? Essay essay help free

Table of Contents Introduction

Females and Poverty


Employment and Economic Dependence

Political Leadership



Introduction Although our society has made positive steps towards reducing discriminations and inequalities, a considerable proportion of people around the world are still living under discrimination and inequalities. Usually, such inequalities are often based along gender, racial, ethnicity, religious and among other discriminatory lines.

The United Nations and civil right groups, among other positive parties have been active in fighting for the reduction of global inequalities. Many programs that have been precisely designed to mitigate global inequalities have thus been started in many countries.

Among the forms of discrimination that have been of concern to human rights groups is gender discrimination. We are now becoming aware that some forms of global inequalities are gender based. As such, understanding the link between gender and global inequalities is fruitful in mitigating global inequalities.

Females and Poverty Has global poverty been taking a global dimension? Although there is no sufficient data to support this particular assertion, we can still observe that compared to men, more women have been sinking into poverty (Dhongde 2007). According to a 2005 United Nations report on gender inequalities, about 50% of women in developing countries have become poorer in the last thirty years (Deaton 2011).

On the other hand, about 30% of men in developing countries became poorer in the last thirty years (Deaton 2011). Here, the trend has especially been bad in sub-Saharan Africa and Asia. A total of about 140 million women became poorer in Africa (during the period mentioned), while about 500 million became poorer in Asia (Dhongde 2007).

Thus, we can see a worrying trend where poverty is increasingly taking a gender dimension in the developing world. Due to the presence of multiple programs in the developed world that have helped to empower women there, the number of poor women has not been increasing there as fast as in the developing world.

However, the overall proportion of women that live in poverty is still high. Since global inequalities are measured on the threshold of poverty and on empowerment capacities, we can observe that global inequalities are (at least to some extent) based on a gender.

Get your 100% original paper on any topic done in as little as 3 hours Learn More One of the factors that have helped to drive gender inequalities is the existing family model. Often, when compared to men, women have a more economical and social burden in raising families (Chen 1994). For example, although the number of single parents has been increasing, it is often the women who usually continue to feed, educate, and raise their children.

Without help from their former male couples, women are thus taking an economical burden here; hence, increasing the number of poor women around the globe (Kapan 2009). On the other hand, on separating with their wives, many men do not bother to finance the needs of the children that they leave behind.

Although many developed countries have designed laws that have been tailored to protect children and their mothers from such situations by compelling fathers to financially contribute towards the needs of their children, the challenge has not been completely overcome yet.

Moreover, due to limited financial resources, many women (even in the developed world) are finding it difficult to seek legal redress in such matters of parenting. Since women are increasingly and unfairly given the burden of meeting the financial costs of the society, many of them have thus been sinking into poverty (Deaton 2011).

Education Another factor that has been exacerbating poverty levels among females is gender stereotypes on education. Unlike the western culture, multiple cultures across the globe have been against the education of females. Even in developed countries, the prevailing environment had been against the education of females.

Such an environment has an origin from previous cultures, which had regarded the education of females as unnecessary since women were expected to stay in their homes and do domestic work. Many developed countries had to develop affirmative action, among other programs that were tailored to help the girl child excel in academics (Kapan 2009).

Gender disparities in education are especially prominent in developing countries. Most countries in the developing world are still associating with cultural beliefs that regard a female as a person that should solely prepare for marriage, stay in her home and help in domestic work (Chen 1994).

We will write a custom Essay on Global Inequalities: Are they Gendered? specifically for you! Get your first paper with 15% OFF Learn More Even in exceptional situations (in developing countries) where some level of liberalization has been observed, and the female has thus been allowed to pursue education, multiple factors have still hindered the academic excellence of the girl child (Kapan 2009). For example, when not in school, many girls here are still expected to do domestic chores at their home; thus, limiting the number of hours that they can spend on their studies.

Moreover, there is also a gender stereotype that girls cannot excel in academics as their female counterparts; hence, deteriorating the confidence of girls and thus limiting their capacity to excel in academics. The usefulness of education in economically empowering a populace is known.

For example, people that have university level education earn an average of about 30,000$ more (per annum) when compared with those that do not have university education (Deaton 2011).

The same case is true in the developing world where people with university and college certificates are more economically empowered than the uneducated. With a disadvantage in education empowerment (when compared to males), females are thus disadvantaged in economic empowerment; hence, a global inequality that is gendered.

Employment and Economic Dependence Compared to males, many women undergo discrimination when seeking for employment. Again, such a direction is especially prominent in the developing world. Often, crooked employers will seek to sexually exploit females that seek employment opportunities at their firms; hence, limiting the capacity of women to seek for employment on an equal basis as their male counterparts.

Exacerbating the problem even further is a common stereotype that females cannot especially perform well in certain kinds of jobs; hence, limiting the capacity of females to acquire certain types of employment (Chen, 1994).

Moreover since many women in the developing world depend on their husbands (and, or males with an income) to meet their economic needs, many women have found it hard to venture into economic generating activities. Women in Sub-Saharan Africa have also been limited in economic empowerment due to the HIV/AIDS disaster (Pritchett 2006).

Here, the number of women that have been infected by the HIV virus is twice the number of men that have been infected (Pritchett 2006). Due to their deteriorating health, women that have been infected with the HIV virus have thus become less able to participate in income generating activities.

Not sure if you can write a paper on Global Inequalities: Are they Gendered? by yourself? We can help you for only $16.05 $11/page Learn More With a decreased capacity for women to obtain employment and other income generating capacities, the capacity of women to economically empower themselves is thus limited; hence, a global inequality that is gendered.

Political Leadership The political leadership of most (if not all) countries is male dominated. Due to multiple factors (including those that we have seen above), it has been difficult for females to rival their male counterparts in acquiring political leadership. With a poor representation at the government levels (where important decisions on policies are made), it is not very difficult for the wellbeing of women to be compromised.

Knowingly or unknowingly, it is possible for a male dominated leadership to align with policies that silently discriminate on the empowerment of women (Pritchett 2006). Thus, with poor representation in leadership at government levels, the capacity of women for self determination has been limited; hence, creating a loophole that can be used for gender discrimination (Dhongde 2007).

Conclusion The issue of global inequalities is one that is becoming a concern for any person that believes in equality and human rights. With progressive steps having been made towards mitigating global inequalities, several challenges remain. As it has been seen, the challenge of tackling global inequalities has persistently been differentiated into the developed world and the developing world.

Thus, gender discrimination is common within countries that are still developing. Still, developed countries have a number of steps to climb before they can completely eliminate the challenge of gender discrimination within their countries.

Generally, females are disadvantaged in multiple areas that relate to their economic empowerment. Hence, when compared to their male counterparts, higher poverty levels can usually be observed among females. Therefore, to the extent of dis-empowering women in the areas that I have discussed, global inequality is gendered.

References Chen, S., 1994, “Is poverty increasing in the developing world?” Review of Income and Wealth, Vol. 40 no. 4, pp. 359–76.

Deaton, A., 2011, “Counting the world’s poor: Problems and possible solutions,” World Bank Research Observer, Vol. 16 no. 2, pp. 125–147.

Dhongde, S., 2007, “Measuring the impact of growth and income distribution on poverty the developing world,” Journal of Income Distribution, Vol. 16 no. 2, pp. 25–48

Kapan, T., 2009, Patriarchal households are unitary: New evidence, Columbia University Press

Pritchett, L., 2006, “Who is not poor? Dreaming of a world truly free of poverty,” World Bank Research Observer, Vol. 21 no.1, pp. 1–23.


How customers behave when they are in a Hotel Reception Report (Assessment) college admission essay help: college admission essay help

Introduction New customers are often disoriented when they are in a new hotel and therefore need assistance to find their ways around the hotel or have their needs met. They usually do not know whom ask for a help or advise or where to begin from.

Taking an example of foreign tourists who often visit different countries all over the world, and have to deal with people with different cultural backgrounds and speaking different languages, they normally tend to shy talking to natives or ask them something due to the feeling of indifference.

The visitors, when they arrive to the hotel for the first time, may meekly look for ways to sort them out but to the contrary, some customers may act thoughtlessly in a manner that is impolite and end up disrupting the other ongoing activities. An understanding between the customer and the receptionist is therefore vital for each party to meet the desired goals.

Behaviors demonstrated by foreign tourists in a hotel reception Foreign tourists tend to be curious or have the desire to acquire new knowledge about the hotel they are in. This is demonstrated in the way they look around for posters or pictures which would add to better know the place place. They gaze on everything seeking for new clues to make sense of their new surrounding.

They go forward to seek information about the new things by asking questions to the receptionists about the hotel offers, charges, norms and services. They prefer hanging out with big groups, often consulting each other about this or that thing or service and they often take flash photographs even of other customers. They also push their wais into queues and it takes them a long time to get consultations from hotel staff.

By seeking information, they reduce uncertainties about the hotel, which clarifies expectations and therefore gains them social acceptance. Feedback is also observed in the process of information seeking. This is seen in the customers’ efforts to gauge how to behave themselves in the new hotel.

They may in turn ask the receceptonists on what behavior is expected from them, what to bring or not to bring into the hotel, or rather how to behave in the hotel surrounding.

Get your 100% original paper on any topic done in as little as 3 hours Learn More Another form of observable behavior is seen when the customers select among the different forms of alternatives on what they want to consume. The customers order various products for comparison before making the final decision. They may first consult by asking the receptionists or other visitors to be reassured that they get the best of what they want (Hallowell, 1996).

Considering a group of foreign tourists who get into a hotel seeking accommodation services within a defined time frame, they would first ask for a list of options on what kind of accommodations are available in terms of their space, charges and quality.

Some tourists like Italians are quite used to sophisticated services and would usually abide to hotel expensive tastes. Some would totally be annoying by disregarding and openly criticizing the services being offered (Dick


Price Strategy as a Major Element of Marketing Mix Research Paper argumentative essay help: argumentative essay help

Price is one of the major elements of marketing mix. It is a fundamental strategic issue, which is also link to product positioning. Moreover, pricing affects other elements of marketing, such as channel decision, promotion and product features. At the same time, there is no clear cut formula to that is used to determine pricing; some general steps might be followed to arrive at pricing a new product.

Pricing must factor in the legal and competitive environment that a company operates upon. From a competitive ground, the firm must take into consideration the implications of pricing on competitors.

For instance, setting a product at a very low price may generate a price war, which isn’t going to be of benefit to either side. On the other hand, from a legal ground a firm is not exempted to price their product at any desired level. For instance, there is a possibility of price control which prohibits product from being over charged

It is imperative to identify pricing objective in order to decide on the optimal pricing. Current profit maximization is a common objective; it aims at minimizing current profit and brings about revenue and costs.

Maximizing current revenue is another objective that seeks to maximize the present revenue without regarding profit margin. Consequently, maximizing quantity should be considered as well since it minimizes the quantity of customers served and the quantity of units sold, so as to minimize long-term costs as experience curve would have it predicted.

There are various ways or strategies to price a product. Some of the policies include; premium pricing, economic pricing, promotional, geographical and value pricing. However it is entirely depend with the satiation on the ground when it comes to implementation.

Johnson and Johnson is an already established company or brand for that matter. Hence, some of the strategies may not be fit for them. Value pricing could be the most appropriate strategy. The approach is applicable when external factors like increased competition or recession compels companies to offer value on products, in order, retain customers.

Get your 100% original paper on any topic done in as little as 3 hours Learn More It simply means getting value for your money, for instance, the amount spent makes it a worthwhile experience. In some ways, it is same as economic pricing. However one must never mistake value added, in regards to product and services. Price reduction does not normally increase value.

Promotional pricing is another strategy that could be used especially as a marketing tool. It is a very common approach. There are quite a number of instances of promotional pricing, for example, free offers, discounts and vouchers. A promotional pricing item tends to create controversy. A number of countries all over the world have stipulated laws that administers the period which a product can be put up for sale.

Geographical pricing is a must to be considered form of pricing, bearing in mind that Johnson and Johnson is an international brand. It observes pricing variations in different spheres of the world, for instance, rarity value, in other words, where the cost of shipping increases price.

In some places more tax is demanded on a particular type of product, hence, it makes them either more, or a little less expensive. Laws that limit the number of products to be imported again increase the revenue. Jonson and Johnson implementing both or either of these strategies can greatly increase market in the Baby care line.

References Kotler, P.


Sony Corporation Research Paper online essay help

Table of Contents Introduction

Industry analysis

Macro economic factors


Introduction Sony is the global leader in electronics industry with operation in over 140 countries. The firm is involved in designing, improving, manufacturing and sales of electronic equipment and instruments, marketing of softwares and game consoles to final markets. In addition, it is involved in distribution of recorded music both at business format and musical genre.

The company is also engaged in financial service provision in Japan where it provides non life and life insurance, internet banking services, rental and credit financing. Finally, through its subsidiaries the company provides network and advertising business services.

Industry analysis In U.S.A., electronics industry is one of the leading and the fastest growing sectors with electrical and electronics subsector contributing an estimated 10 percent of all produced goods. In 2008, the total sales were valued at an estimated US $ 244 billion, annual growth of (3.2) percent and employment size of 389,257.

Telecoms was the most active sector recording an annual increment of 18 percent while computer line slipped 5 percent due to global drop in computer prices and weak demand from Asian continent (Raymond


The British Aerospace Company: Tornado Aircraft Report cheap essay help: cheap essay help

Introduction The kingdom of Saudi Arabia is one of the most important countries not only in the Middle East, but also in the globe. This is because this country is known for the quantity of oil that it produces in the world. Furthermore, this nation is recognized for two important mosques and key in the lives of the Muslims across the globe.

Due to this, this republic is working towards ensuring that it bears a sufficiency in all fields. Especially in this time and age, this country is working towards ensuring that the defense and security sectors are catered for. In order to achieve this, this nation has entered into agreements with the British aerospace in order to supply the kingdom with the most modern technology in the defense.

During my cooperative training I had the opportunity to work with the British Aerospace. During this period I was able to get more information about the tornado Aircraft. This aircraft is the nucleus of Royal Saudi Air Force (RSAF).

This report consists of a summary of my experience during this training period. It provides details about the Tornado engine, its maintenance, and some of the problems that were encountered and suggestions to set them right.

Organizational history The British Aerospace Company is a company which is located in Europe. It is a company which is regarded as Europe’s largest and it is the third largest aerospace company in the world. This company has a turnover of 10 million pounds and booked orders which are worth more than 11 billion pounds. The number of staff who is working in this company total to 88,300 qualified personnel.

The main operations of this company dwell in the commercial and defense aircrafts. Alongside this, the company is also involved in aircraft maintenance, flight training, advanced navigation and communication systems, rockets, arms and ammunition, civil engineering, optical systems, satellites, ground defense systems, and the ship services.

The company has or is divided in three divisions. These divisions are the helicopter systems, naval systems and the Al- Yamamah project. Tornado Aircraft

Get your 100% original paper on any topic done in as little as 3 hours Learn More This aircraft is a two seat supersonic combat aircraft which is capable of great flexibility of purpose and design to fulfill a wide range of operational requirements. It has variable geometry wings, multi – spool, reheated turbofan engines, giving it a speed in excess of Mach 2 at high altitude. The variable geometry wings together with high lift devices, ensures that it can land and take off at slow speeds at dispersed sites.

During the time I was in this company, I realized that there are two kinds of Tornado Aircrafts. That is the Tornado Air Defense Variant (ADV), and the Tornado Interdictor Strike (IDS). The difference that exists between these two aircrafts is that the ADV and IDS, is based in the reheat section.

Furthermore, the IDS is 1.39 m longer than the ADV which is the main external difference in front fuselage section to accommodate the AL radar, Sky flash missiles, avionics and extra fuel tank. It also has wing nips which sweep at 68 degrees rather than 60 degrees as on the IDS aircraft.

The Tornado is not a pure British design, but Italy and Germany also joined in designing and producing this aircraft. The Tornado weapon system represents the closet approach yet to an ideal multi –m role combat aircraft, sought by military aircraft design engineers. Its success is attributable to the skilled application of a number of high technology features incorporated into a basic airborne vehicle. The major roles of Tornado

The Tornado is designed to fulfill a number of roles. These roles include close air support, interdictor strike, air strike superiority, interception, land based maritime strike and reconnaissance.

Characteristics of the Tornado The Tornado has got specific characteristics which make it stand out from the other aircrafts. This is based on the fact that it is designed in order to fulfill the above stated functions.

The main characteristics of this aircraft include the short takeoff or landing and the ability to accelerate rapidly to a high subsonic speed to permit operation from dispersed or damaged airfields in forward areas and immediate reaction to quickly changing battlefield conditions. High speeds at low level so that the enemy defense receives little warning during the time of attack.

We will write a custom Report on The British Aerospace Company: Tornado Aircraft specifically for you! Get your first paper with 15% OFF Learn More The smoothness of the low gust with the wings swept at low levels ensures that the crew maintain their fighting efficiency. High specific excess power or rate of climb and good acceleration ensure efficient interception or, in the reconnaissance role, evasion. All weather capability enables the Tornado to maintain round the clock pressure on enemy targets and to intercept enemy aircraft by day or night, or in bad weather.

Good load carrying ability and flexible weapon or fuel load interchange ensures that most effective interdictor or close air supervision use over a wide range of target distance combinations. This plane has a good sustained maneuverability which ensures excellent self defense and attack capability against enemy aircraft.

Lastly the multi – spool engines ensure that the aircraft has got a good specific fuel consumption which produces a long range in the strike reconnaissance roles and a prolonged loiter capability in the air superiority role. The table below gives a summary of the IDS and the ADV aircrafts in terms of their specifics. (See Table 1 and Diagram 1)

Tornado Aircraft dimensions: The aircraft construction During the study, I discovered that the aircraft has got an elaborate structure which demands the construction process to be elaborate. In essence, the aircraft structure can be divided into a number of major components. These parts include the Fuselage, wings and the tail unit. The fuselage is further divided into the front, center and rear fuselage sections.

The method which is used in the construction of this aircraft known as the, “Semi – Monocoque.” This method utilizes frames, sub-frames, lonegrons, diaphragms, webs, beams and skins in the construction of the fuselage, with spars and ribs used in the construction of the wings, fin, ailerons and flaps.

The frames, longerons, spars, ribs and skins are designed to withstand the bending, twisting, compression and torsion loads that an aircraft feels during flight. It is worth noting that the materials which are used in utilizing this aircraft should be able to withstand the loads which the aircraft feels and at the same time be light.

Front Fuselage The fuselage consists of frames, diaphragms, webs and skins, manufactured to form an assembly consisting of pressurized structure, forwards equipment compartment, the left hand gun avionics compartments, left hand gun compartment, liquid oxygen compartment, rear equipment compartment, right hand avionics compartments, right hand gun compartments, nose landing gear compartment and the spent cases compartments.

The center fuselage This extends from the forward transport joint at the frame 9 to the rear transport joint at frame 16, and it is constructed of closely spaced frames and skin assemblies. The frames vary depending on their functions. The wing box contains the wing pivot bearings which are mounted in the top structure. This wing box is usually manufactured from high strength machined titanium alloy.

Not sure if you can write a paper on The British Aerospace Company: Tornado Aircraft by yourself? We can help you for only $16.05 $11/page Learn More The internal frames are located between the forward and the rear face walls to provide additional strength to the structure. The wing slots seals exist to maintain the fuselage shape. They are also used in order to reduce drag. These pockets are closed by inflatable seals. The wing pocket has got two seals, that is, the upper and lower seals on each side of the Tornado.

There are usually interconnected to allow for pressure variations due to the various altitudes which are attained during flight. The main landing gear is usually placed in two compartments. These compartments are located on the underside structure of the center fuselage.

The main landing gear retracts forward and inward, the struts being rotated to allow the wheels to be housed flat within the shadow compartments. Fuel is usually stored in the fuselage which is located in the center of the tornado. There are a total of 16 fuel cells in two groups, six in the front fuel group and 10 in the rear fuel group.

Rear fuselage This fuselage extends from the transport joint which is located at frame 16 and extends to the frame 19. This is done so that two engines can be mounted in the compartments which are on each side.

In addition to the makeup of the engine, the rear fuselage also provides fittings for the fin, air brakes the engine doors and the arrester hook. The rear fuselage consists of frames which are divided by beams. The hydraulic system components are located in these regions.

The engine bay is a part of the Tornado which is enclosed by two doors. These doors are locked in position using a mechanism which is known as the release shoot-bolt. Air breaks are also mounted in the recesses of the fuselage. They are made up of aluminum alloy. The air breaks are located in a closed position sustained by a hydraulically operated lock units.

Wings Wings are crucial components of the Tornado Aircraft. Their ability to sweep wing and rotate a pivot axis by means of an actuator is one of the aspects of this aircraft that makes it outstanding. The wings are designed in such a manner that they can carry two wing pylons for the carriage of external stores.

The wings are attached to the trailing edge flaps which are installed on the lower side of the trailing edge. These flaps are equipped with carriage rib and a roller system which has two screw jacks.

Damage evaluation and inspections There are two main categories of this section. These include the reference system and the inspection of damages. The reference system is a method which is used in defining surfaces, positions and contours. It is a system which operates using a basic system which is supplemented by an auxiliary system. This system is used to locate places on the plane which might be having repair issues.

On the other hand the inspection of damage is an action which takes place when a person seeks to establish if there are aspects of the aircraft which are not in good working condition. There are several aspects which are taken when carrying out this inspection. These include the access for inspection. In this case, it is necessary to ensure that the structural damage of the aircraft is assessed.

The preliminary visual inspection is the process which involves the visual inspection of the exterior surfaces of the aircraft. Detailed visual inspection involves the deliberate process of establishing the actual problems which may be noticed on the airplane.

Tornado systems The Tornado has got several systems. These systems include the fuel system, the environmental system, the electric system, and the wheel or tires system. The fuel system; the aircraft fuel load is usually located in the front fuselage, the center fuselage, the fin and in the wings. The main fuel tank is usually located in the center fuselage.

The main fuselage consists of numerous fuel cells which are interconnected in a way that form two separate groups which are designated in the front fuselage. The environmental system; the main task associated with this system is to convert the liquid oxygen into a form that can enable the pilot to breathe in flight.

The oxygen system is made up of two parts. These parts are the main oxygen system and the oxygen emergency system. During the emergency cases when the pilot needs to come of the plane, this system ensures that the pilots get 100% oxygen.

Tornado Engine The study process made me realize that the Tornado has got a very unique engine. This engine matches the unique characteristics which are used by the engine. The Engine KB 199 was developed by Turbo Union in order to ensure that the Multi – Role Combat Aircraft is realized.

The required characteristics demanded the engine to have a bypass engine. This should have a capability of reheat for both the hot and cold gas streams. The thrust reverser is basically fitted with the intention of short landings.

In addition, for the sake of maintenance, the engine is divided into several basic modules. These modules enable one to be able to note what they are working on at any given point.

It is worth to mention that when removing a module, its identification plate must be kept with its own module, and when refitting a module, that plate must be refitted to the carrier. This eases the process of maintenance. See (Table 2: Table of engine modules, Diagram of the engine and the attached diagram)

Types of engine modules During my experience I learnt that the Tornado has got sixteen modules. Some of these modules include the Low pressure compressor module. This is a three stage axial flow unit which comprises two main assemblies, that is, the engine and the rotor. See (Diagram 2 Compressor module (M01).

The intermediate pressure compressor module is a compressor which comprises alternative rows or rotor and stator blades. These consist of an integral disc assembly to which the blades are secured by dove tail roots and retained in the discs by the segmented plates.

The high pressure compressor module consists of an outer casing and an inner casing. The outer casing is a part of the intermediate casing module. The inner casing consists of a number of rings bolted together in each pairs. See (Diagram 3 Intermediate pressure compressor module (M02)).

The intermediate casing module is a module which forms the foundation unit of the engine which is known as the Master base Module. Their thrusts are attached to the outer case of the module. Engine performance parameters

There are several parameters which are used in establishing the functionality of an engine. In this case the parameters include the engine thrust and the specific fuel consumption. The thrust is a gas jet exhausting at a high velocity from a nozzle in the opposite direction of the jet. I later realized that the aim of the designers of these natures of engines is to aim at having engines which have higher thrusts.

The specific fuel consumption may be considered to be what is next to thrust. This is because it is one of the most important aspects regarding the performance of the engine. This aspect is used to determine the amount of fuel which is used to achieve pone unit of thrust over a finite period of time.

Engine maintenance procedure The maintenance of the Tornado engine is carried out at the engine shop. When the engine arrives at the engine shop it is subjected to various diagnostic tests to check on its functionality. In this case they include the baroscopic, hardness test and the MCD check.

Conclusion Just like any other machine or aircraft, the Tornado engine has got its share of the problems which have solutions. When I was under training in this company I realized that some of the problems which are associated with this engine include the interference with the foreign objects which damage the engine (FOD). The high hours can also lead to bearing debris circulating in the engine oil system.

This leads to massive wear and tear of the engine. Other problems are associated with thermal fatigue and operating in an environmentally hostile environment.

Despite the challenges and problems, one of the sure ways of maintenance of these engines is through subjecting them to thorough inspection and system evaluation. Consistent servicing of these aircraft reduces the risk of the problems which are associated with them thus they are able to function properly for a much longer period of time.

Works Cited Rouhollah, K. Ramazani and Joseph A. Kechichian. The Gulf Cooperation Council: Record and Analysis, Virginia: University of Virginia Press, 1988. Print.


Marketing Plan for Skagen Designs Report cheap essay help

Introduction Preliminarily, the market plan outlined below is for a Skagen Designs, a renowned international design company that is based at Reno, Nevada in the U.S. and specializes in the making of quality and affordable watches, jewelry, sunglasses, clocks and other related products.

Having been humbly founded in 1989 by Henrik and Charlotte Jorst, the company has been able to grow from a small wrist watch shop to a revered multinational company with an international reach and huge profits being realized by the founders.1

Even more importantly, Reno, Nevada has been able to provide a good avenue for Skagen design’s products in terms of its rich history, vibrant trade and economic industry, unique geographical set-up, shifty—but amiable—weather patterns and above all; a well established system of governance that ensures a positive economic progress.

It is these reasons—amongst many others that will be expressively stated later—that the Skagen designs was established in this locale. However, in spite of their unmatched success in the watch-business; there has been an increasingly growing need for expansion based on the fact that they have outgrown their current market jurisdiction as well as the need to set up more branches and become a global outfit.

The fundamental purpose of this marketing plan is, therefore, to help getting investor funds that can be used in spreading the market tentacles of Skagen designs while intermittently laying down a simple, yet exhaustive, plan that can be used in these expansion efforts. For the purposes of this paper, this marketing plan is intended for branching out to South Africa.

Executive Summary Before making a marketing plan for an organization; it is extremely important that we begin by assessing the current nature of operations, their nature of profitability and the challenges being faced. It is only by having knowledge of such that we will be able to construct a circumspect plan able to deal with past, present and future prospects of the organization.2

Therefore, in the bid to make a fitting plan, there are several marketing dynamics at Skagen designs that need to be assessed. Such factors include productivity, profits, growth, turnover, stability and cohesion.

Get your 100% original paper on any topic done in as little as 3 hours Learn More These measures of effectiveness may vary depending on the company, its mission, environmental context, nature of work, type of product or service and customer demands. It is based on the above viewpoints, among many other issues that this Marketing plan for Skagen designs is proposed.

Company Description (Overview of the Company) 23 years ago when Charlotte and Henrik Jorst made the bold decision of venturing into the unchartered waters of the watch-selling-business, no one would have guessed that the company, which was started in an apartment in New York, would grow to the highly esteemed international design company it is today.

However, after starting the business on a rocky foundation of selling relatively expensive watches, Charlotte and Henrik made a milestone move in 1990 when they found a manufacturer who could design their custom-made watches at a lower price than their previous manufacturer.

By 1992, Charlotte and Henrik had already designed over 30 different models of watches named Skagen Denmark and towards the end of that year; these two entrepreneurs (through a couple of marketers and advertisements) had sold everything they had made and realized a turnover of $800, 000 just from the comfort of the apartment in New York.

Based on the almost-zero tax rate of businesses in Nevada, the couple, Charlotte and Henrik Jorst, decided to move there and continue with their watch business in1993 which was, at this time, gaining more and more reputation.

After another milestone break in 1995 when the couple took their designs for trials and sold everything, all that followed was the periodic change of offices from big to bigger apartments with their sales also growing steadily. This, probably is the reason in 1998 and 1999, the company was named by the Inc. Magazine as one of the 250 fastest growing private companies in America.3

As of 2000, the company began to Branch out in countries like Netherlands and Germany and by 2003, it had expanded greatly, having its outlets in Ukraine, Kuwait, Italy, France, Finland, Norway, Iceland, Belgium and the UAE, just to mention a few.

We will write a custom Report on Marketing Plan for Skagen Designs specifically for you! Get your first paper with 15% OFF Learn More Currently, the company deservedly enjoys huge success while operating as a subsidiary of Fossil, Inc. which completed making an acquisition of Skagen designs on 12th April 2012 at $231, 7 million.4 In spite of witnessing immense progress, the company still faces stiff competition from many other companies. In addition, the company needs to continue branching out since it has already exhausted the potentials of its current branches.

This, therefore, calls for progress and establishment of a marketing plan that will be able to see them through their plans. It is with this in mind that the plan below, which is targeted for South Africa, is formulated.

In doing so, principal focus is going to be on analyzing goals, aims, objectives of the marketing plan, strategic actions of the plan, situational analysis, risk analysis, feasibility study of the plan, budgetary estimate, stakeholder analysis and potential benefits among many other macroeconomic facets.

It is only by viably assessing these salient facets that the marketing plan will be able to lay down a concrete foundation on which future implementations can be made by Skagen designs.

Strategic Focus and Plan Vision

Skagen designs has the vision of being an influential force in the world of watches, jewelry and other related products—especially with regards to reaching its uniquely designed and high quality products to its highly esteemed clients.5

In doing this; the company prospects to transform open up new branches that will enable it to serve thousands of people in different regions all at the same time with ease. Additionally, the company needs to cooperate with other like-minded companies and individuals so as to tap into the richly flowing market potentiality offered by this multicultural society.


Essentially, Skagen designs’ main mission is to achieve a multifaceted success in various regions by designing impressive and unique, yet affordable products, while ensuring that the customers are given outstanding customer service.6 Essentially, this calls for delivery of quality products and service to its highly esteemed customers.

Moreover, the management is also charged with the responsibility of ensuring that the staffs are, deservedly, treated. Of course this policy, just like respect, is a two-way traffic. Consequently, the staffs in the company are compelled to ensure that the management, as well as each customer, is individually treated with utmost professionalism and respect.

Not sure if you can write a paper on Marketing Plan for Skagen Designs by yourself? We can help you for only $16.05 $11/page Learn More By observing these salient statutes, the company’s mission not only ensures that the primary role of financial success is achieved; but it also makes certain that everyone associated to the company has a sense of purpose towards the well-being of the company and to one another.7

Goals, Aims and Objectives

To propose a plan which will be able to help the company expand its business tentacles to South Africa in an easy way

To establish the importance or value of marketing the company in a better way

To assess the risks that may be faced while marketing the company

To source additional resources that can be used to further the marketing plans while also creating a budget for the same

To delineate problems being faced in the organization (with regards to its marketing endeavors and grope for ways of forging ahead while intermittently outsmarting these problems/challenges.

Strategies and Action Plan to Achieve the Objectives and Avoid Risks

In order to ensure more financial profits, we plan to introduce more quality products together with other relevant services which will, eventually, total into better profits. As for the aspect of getting more clients and accommodating them; the plan of going into South Africa, and many other countries that will duly follow, will take care of this challenge.

Finally, to siphon the strength of our competitors, we plan to market Skagen designs in a more robust way. This will, undoubtedly, give Skagen designs substantial leverage—on top of the fact that the good performance of the company will give us dominance and a more respected name in the international market.

Marketing Analysis Financial Analysis

Despite enjoying good financial success over the recent past; Skagen designs still requires some hefty amount of investment to be injected so as to make it possible for the effectuation of its marketing plans.

In order to satiate this need, the company’s management recently got into a business partnership with Fossil, Inc thus creating better prospects for the company in terms of better goods and services thus more profits (Citybizlist, 2012).8

This will greatly help in raising more funds for the extra costs needed for more branch out to South Africa and the marketing funds that will be needed thereof.

On top of that, the good relationship between the management and other financially empowered people promises good tidings in terms of financial prospects for the company. However, Skagen is not entirely banking on this as its ultimate source of funding. It is for this reason that other viable money-getting schemes are being sourced.

Human Resource (HR) analysis

As was glimpsed earlier, the company’s management got into a partnership with Fossils, Inc. This, therefore, necessitates for changes and plans to be made be made on areas such as the human resource department and how the company will function bureaucratically in its leadership endeavors.

According to Citybizlist, (2012), Charlotte and Henrik Jorst still enjoy the mandate of overseeing the productions in the company while Fossils, Inc mostly handles the financial aspects of the organization.9

In the branch prospected in South Africa, this chain of command balanced between the management at Skagen designs and Fossils, Inc. will be maintained. However, a branch manager will be appointed in South Africa to oversee the operations of the new branch, just like it has been the company’s tradition in other branches.

Moreover, the operations of the human resource department in the new branch will, essentially, be in the same format like that of the current parent branch—with a few positions and provisions being created for joint meetings with the management, stakeholders and other concerned parties.

The similarity in the operations of the HR department simply means continuity to the already existing HR precepts thus increasing efficiency.1011 The only slight variation will be that, overall decisions will be made by the CEOs, Charlotte and Henrik Jorst in conjunction with the relevant personnel at Fossils, Inc.

Target Market

A keen assessment by market analysts indicates that Skagen already has a substantial amount of clients just like its umbrella company, Fossils, Inc.

The partnership between these two companies will therefore be a welcomed idea by most clients who already know the nature of products and services offered by these two revered companies. However, a few managerial changes might have to be made, as has been detailed in the HR management section.

Consequently, the clients may have to get used to the blended leadership between Fossils, Inc and Skagen designs. In the new branch at South Africa, this managerial change will not have a huge impact based on the fact that it will be the first outlet to be established there. In fact, starting the South African branch will be a good opportunity for the management to see a fresh and first-hand impact of their merger with Fossils, Inc.

Yet still, studies on the South African market—specifically in Johannesburg where the new branch will be based—show that the country has a rich blend of middle and high class people. Based on the fact that Skagen’s products usually target middle and highly economically-empowered clients, South Africa thus offers high chances of success and viable economic markets.

Additionally, Johannesburg has always been a great attraction site for both local and international tourists. In their touring endeavors, there are usually high chances of people shopping for products such as watches. The opening of this branch thus offers huge positive marketing prospects for Skagen designs.12

Even more importantly, most African countries look up to South Africa as a trend-setter in the continent based on its highly industrialized nature. Opening a branch in Johannesburg can therefore lead to increased demands for Skagen’s products thus leading to the opening of many other branches in Africa, and beyond.

Moreover, the dynamics and highly sophisticated nature of designer shops in the modern world calls for and the raising of market standards to meet the needs and wants of our clients.13

In relations to this, the prospected branch in South Africa will incorporate state-of-art furnishings, a wide range of watch brands, clocks, sunglasses together with hippy and well-designed jewelry. These products and services will be present in both simple and sophisticated forms so as to accommodate the current diversity of modern shoppers.14

More importantly, the designers will ensure that the buildings and other related designs included in the South African branch are modeled in a classy and trendy way that will, appeal to the aesthetic-loving modern day shoppers.

This is also based on the fact that the South African branch targets classy—yet averagely financially empowered clients. It is for the same reason that there will be price-friendly services at this branch; just in the same way it has always been in the most Skagen outlets.

Stakeholder Analysis

Stakeholders play a very important role in any organization—and in Skagen designs, it is no different. As a matter of fact, expansive consultations have been constantly made with the stakeholders so as to know their take on this marketing plan. So far, they have been in full support. Nonetheless, more consultations are yet to be made since this marketing plan is still at its baby stages thus does not require a lot of input from them.

Sustainable Competitive Advantage Assessment (SWOT analysis)

An assessment of the sustainable competitive advantage of the plan based on the business principle of SWOT analysis is done below.


The strengths of our prospected plan include the following. Firstly, Skagen designs Ltd. has been in the watch business long enough to know the red and green lights of its operations. Our firsthand experience gives us much advantage over our competitors.

Secondly, we have a professional strategists and planners who have successfully planned and successfully done other projects. This project is, therefore, bound to be a success story just like the other projects they have planned. Thirdly and lastly, our brand name and that of Fossils, inc. are highly respected in US and the world at large thus laying a firm foundation for the success of this plan.


Some of the weaknesses, or rather the challenges, of our plan include the following. To begin with, in spite of the market research projections prospecting a good reception for our plan, we are not entirely sure whether they will respond in the same positive way as we hope.

The presence of many watch businesses in South Africa may also provide a tougher competition than we anticipate. Finally, despite raising immense funds for the plan; we are still not utterly sure about getting the remaining funds.


The opportunities here include: the expansion of our customer bases. The expansion may also bring more profits which would then be used for opening even more branches thus actualizing the vision of us having branches all over the world. Finally, the new marketing endeavors will offer employment opportunities to several people.

Threats/ Risks

The most basic threat of this plan is the incapability to raise funds which might thwart everything that many people have tirelessly toiled for. On top of that, the current rigid and bureaucratic regulations regarding marketing and advertisements in South Africa may drag the implementation of our plans.

Also, the rather dynamic and unpredictable nature of our targeted clients may additionally inhibit the company from achieving its full potentiality.

As a rejoinder for the various points that come up in the SWOT analysis, it is noteworthy to state that the management of Skagen designs Ltd, and Fossils Inc. by extension, have several contingencies in place to mitigate the abovementioned weaknesses and threats while augment the strengths and opportunities. We can, therefore, boldly say that the plan is bound to offer sustainable competitive advantage.

Marketing Plan Budget Much of what is entailed in the budget to be used in achieving the objectives of this project are yet to be representatively disclosed by the finance experts to the relevant parties. Nonetheless a rough estimate of $4 Million (for the entire year’s expenditure)—as is given in the table below.

Remarkably, the budget is highly confidential for obvious reasons such like the need to protect our investment ideas.

This high confidentiality is, essentially, the reason it will only be sent to the relevant leadership in the company—as well as to those people who have affirmed their interest in participating in soliciting funds for this project. A highly detailed and informative budget will be sent or hand-delivered by our financial personnel to such people.

Activity Previous year’s Expenditure Proposed Expenditure Sales Expense