The Role Of Brochures In Tourism And Marketing The Product Report (Assessment) College Admissions Essay Help

The popularity of tourism increases with references to the emergence of different ways to spend holidays effectively. The opportunities of tourism become more available for the public because of the increased competition within the industry. Today, a customer has an opportunity to choose the ways to spend holidays according to their interests and possibilities, and the main task of a tourism operator is to attract more customers.

During a long period of time, the distribution of brochures containing the important information about the tour and services provided by the tourism operator remained the most effective way to draw the target audience’s attention to the product and services. Producing well designed brochures, tourism operators focus on marketing strategies in order to emphasize the advantages of the product and advertise it successfully.

In this case, brochures are necessary to promotion and persuading customers to choose the certain services. Thus, brochures are important for tourism operators to market their product because they are used to attract more customers, to provide the detailed information about the tour and services, to evoke the public’s interest in relation to the definite tour, to stimulate the customer’s buying behaviour, and to contribute to the effective work of a travel agent; furthermore, the effectiveness of a brochure depends on the quality of information included in it.

The Purpose and Importance of Brochures The main purpose of working out a brochure is to present the information about the tourism product and services while persuading the customer to buy this product. Thus, an effective travel brochure should attract the customer and include the message which can stimulate the customer’s positive buying behaviour.

According to Bhatia, “since tourism is an intangible product which cannot be pretested by the prospective consumer prior to the purchase, the brochure becomes the important channel of informing a customer about the product and also motivating him to buy the product” (Bhatia 2006, p. 247). Potential customers react to the information in brochures as on effective advertisements. That is why, a brochure should be well designed and organised.

A brochure is important for all the parties participating in the process of selling-buying the product or services. Thus, a brochure is important for customers who can learn all the necessary information about the tour or hotel only with the help of a brochure. From this point, a brochure is designed for a customer.

In this case, the tour operator should focus on the idea that the information and materials presented in the brochure are provided to be effective and interesting for customers. The focus on customers’ interests and needs guarantees that customers receive the information which is most appealing for them (Ivanovic 2008). Customers read brochures in order to find the information which is important for them that is why tour operators can use brochures effectively when they take into consideration this tendency and present the materials which customers want to learn (Beaver 2005).

Get your 100% original paper on any topic done in as little as 3 hours Learn More A brochure can be discussed as effective for the customer when it contains all the information which is required for spending the holidays successfully. Brochures are important for promoting the product when customers receive the necessary information easily. Providing the information on hotels, destinations, services, visa and health requirements, tour operators stimulate the potential customers’ interest to choose this concrete tour or product.

Thus, effective and vivid descriptions of services and destinations should guarantee that customers feel desire to contact the tour operator and choose the definite service (Wicks


E-business for Pete Moss Proposal college essay help near me: college essay help near me

E-business is the most appropriate strategy for Pete Moss. The strategy will enable the entrepreneur to increase profits and improve customer service. It is highly recommended for the man due to the nature of the business he runs.

Based on the nature of the business, it is evident that Pete does not offer physical products, which may require the presence of a physical business premises. Tax preparation is a service that can be done online without difficulties. In this case, Pete should consider moving his business to the online world where customer interaction will be enhanced.

Recommendation of E-business as a strategy is also based on Pete’s lifestyle. As indicated in the case, Pete has a busy social life and therefore can only work five days a week. The entrepreneur also spends his weekends skiing. The other reason is that the customer traffic for the business is very unpredictable since most of the clients visit the office on a random pattern.

Therefore, the company has to incur idle time since the employees are forced to wait for the customers in the office. The other issue that causes idleness among the employees is that all the clients come to the office with the processed data.

Pete’s decision to charge fixed prices to the clients also qualifies the business to operate online. The fixed pricing method is very effective in E-business where customers are guided by the pricing strategy and the quality of services offered by the business. It will also be very effective in the management of online business.

So, the customers will enjoy the reduced expenses in upfront costs that are associated with processing the tax returns. The approach will enable Pete to achieve repeat purchases from brand loyal clients and attract new customers in the market.

To expand the business at a very low cost, Pete should consider E-business as the most appropriate strategy. This business type will allow him to increase the number of client visits from 3 per week as indicated in the case to 5 per week. For instance, reasoning from the information provided by the marketing research firm, Pete will achieve an average client visit rate of 3.75 per week. This implies that to achieve an average of 3.75 visits, the highest figure can be five while the lowest figure can be three.

Get your 100% original paper on any topic done in as little as 3 hours Learn More The figures are very reliable because the research company used the Poisson distribution method to determine the frequency of customer visits. From these results, it is evident that Pete has a great opportunity to increase the traffic. E-business will guarantee the operation of 7 days per week compared to 5 days per week.

Increased customer visits will translate to high traffic and profits to the organization. For example, initially Pete had 3 arrivals weekly where each client paid a fixed fee of $ 550, which leads to $ 1650 of revenues. With the implementation of E-business, the rate of arrivals will be 3.75 per week while the customers will pay the same amount of $ 550 per one individual.

This leads to $ 2062.5 in revenues. From the calculations, it is therefore evident that Pete will not only increase the number of customer visits, but also enlarges the revenue earnings from the business. Pete will enjoy the growth in revenue of $ 412.5, which translates to 25% increase in revenue.

In addition, Pete will reduce the cost of operation since he may not require the assistance of senior and junior accountants. The business will also cut expenses associated with the cost of labor, the cost of rent, power, and overhead expenses incurred in the operation of the business. The approach will enable the organization to enhance efficiency as well as allow Pete to pursue other needs in life.

One should consider that tax return process requires online operations for the success of the business. The process involves data entry and management appropriate for online transactions. From the case, all the processes can be done online with no need in a physical office.

For instance, initial meeting with a client, which takes approximately 3 hours, can be done online when the client has presented the data. To achieve this, Pete should organize the website to enhance customer interaction. This can include the automatic response system that does not require the presence of Pete for routine operations.

The data review, which is the next process in the system, can also be done automatically by developing effective software. The software will replace the need of a junior accountant. The review process should also be automated to make it possible for Pete to multitask on the related activities of the business.

We will write a custom Proposal on E-business for Pete Moss specifically for you! Get your first paper with 15% OFF Learn More The next process is the input of data into the computer. This stage may require Pete to hire one junior accountant. However, the workload will be greatly reduced and the accountant can be encouraged to do the job on a part-time basis. Pete will only be required to review the initial output. The presence of the review software will also allow Pete to reduce his own workload and pay attention to other customers visiting the business.

Moreover, the automated system can check the missing forms. To facilitate this process, Pete should ensure that all the tax codes are filled in every form. Using appropriate formulas, the system should also enable Pete to review the relevant tax codes in a given order.

Meeting the client after the data review is the key stage in the business that will require the presence of the entrepreneur. Thus, Pete should meet the customer and perform the final analysis to ensure that data is free from errors. This is one of the activities in the business that will necessitate the online presence of the man.

Such tools like Skype and other video enabled communication devices may be used to enhance customer experience. These tools can let Pete attend to different meetings connected to the customers’ needs and handle all the queries raised by them. The process is also important for Pete to predict consumer behavior and identify new business opportunities that can be applied for further improvement of the performance in the organization.

E-business will benefit both the customers and the entrepreneur. Pete will not only reduce the number of accountants to one, but also improve on the quality of the services offered. The process description of the business activities reveals that Pete may only require the assistance of one accountant.

Moreover, the accountant will only work on a part-time basis, which will enable Pete to reduce the labor costs while at the same time improve labor productivity. However, the involvement of the junior accountant in the business can be eliminated if Pete decides to adopt an effective automated system with reliable software. The software will perform all activities such as data entry and checking the missing forms in the system.

Pete should also consider E-business in order to balance his personal life with the needs of the business. For example, the adoption of E-business will only require Pete to perform one important activity in the process description. The rest of the activities in the process can be performed by the software. On the other hand, Pete only meets the clients during the final review process. This strategy will let the entrepreneur meet other needs in life.

The initial capital required for the strategy will be $ 2000, which will be spent in building the website for the business. A comparison of the initial capital and the expected revenues indicates that the strategy is not only profitable, but also very sustainable. For instance, from the revenue calculations, Pete will earn $ 2062.5 per week. This means that the entrepreneur can recover the initial capital within one week.

Not sure if you can write a paper on E-business for Pete Moss by yourself? We can help you for only $16.05 $11/page Learn More E-business fosters convenience to the entrepreneur and to the customers of the business. In this case, the customers will perform their transactions from their premises. This will make it possible for the clients to reduce the cost of travelling and the time consumed.

The approach will also allow the organization to reduce the expense resulting from order processing cost and response to customer requirements. The clients of the business will get enough time to evaluate the services provided by the organization and make informed decisions. The customers will also shorten the time spent in processing the transactions.

The proper error detection is another key advantage that will enable the business to improve the quality of services and enhance customer satisfaction. For example, in this case, proper coding of the tax forms will facilitate the operations of the system. E-business will also result in improving on the presentation of the services offered to the customers.

Thus, a well designed website with high quality graphics will convey a positive image to the consumers and also develops the brand preference. The approach will make Pete attract more customers to the site and reduce the cost of advertisement.

The access to information is a vital element in online marketing because it betters customer awareness on different brands in the market. The strategy will therefore enable the customers to access adequate data on the services offered by the business.

Online business tools such as search engines and product catalogs will provide reliable information to the clients. In addition, E-business will get a valuable opportunity for the organization to expand in other markets. Pete’s business will attract different consumers from different regions with various needs.

Expansion into new markets makes it possible for the organization to increase its revenues and profits. Based on the advantages of E-business, Pete should therefore consider this approach as the best advice. The strategy will not only enable the entrepreneur to improve the performance of the business, but also achieve a desired balance between the social needs of life and the business requirements. To this end, Pete will run a successful business and achieve all the requirements on the social aspect of life.


Management Practices in the Navy Exploratory Essay cheap essay help

Table of Contents Planning






Reference List

The Navy is one of the arms of the armed forces charged with protecting national interests against external aggression. Militaries worldwide are known for their rigid and strict management structures. This purpose of the strictness is to ensure that all members of the forces observe discipline. This paper reviews how the Navy handles planning, leading, organizing, staffing, and controlling functions.

Planning In management terms, planning refers to the activities undertaken to determine priorities and to allocate resources. Apart from the well-known military leadership style, management scholars also recognize the contribution of the military to the discipline of strategic planning.

Strategic planning arose when militaries found it necessary to develop long-term plans for prolonged military campaigns. In the Navy, several types of plans exist depending on the level of command handling it. Decisions to go to war or to carry out aggressive or defensive maneuvers are made centrally at the highest level of military command.

The approval to go to war is only the first step for military planners. At the high command, military strategists develop engagement options and determine the level of troop deployments needed for specific campaigns. These decisions are then communicated down the ranks for implementation.

The nature of the work of the Navy makes it impossible to use consultative decision-making models. Once the high command issues orders, the lower level officers have no option but to implement the orders. At the unit level, unit commanders have the duty of making tactical plans to achieve the overall aims of a specific military exercise. They make decisions based on the prevailing circumstances to ensure that the soldiers under them fulfill the commands of the superiors.

At the level of the individual soldier, planning is essentially a matter of personal management to ensure readiness for service whenever called upon. Unit commanders may consult with soldiers before issuing orders, just like the high command usually consults with unit commanders before decisions are made, but never after orders are issued.

Leading While the debate on the difference between management and leadership rages on, it is clear that the military needs leadership as much as it needs management. Leadership usually involves skills like defining a vision, motivating followers, and acquiring resources to meet the demands of the vision. In this regard, the Navy has a formalized leadership structure.

Get your 100% original paper on any topic done in as little as 3 hours Learn More The organizational structure of the Navy is hierarchical. Everyone reports to his or her immediate superior all the way to the top commanders. Top commanders usually do the casting of vision in the Navy. Top commanders usually outline the objectives of a military exercise in addresses to troops. This allows all soldiers along the ranks to understand the purpose of any commands that they receive from the high command.

In addition, it prepares the troops psychologically to participate in the exercise. Soldiers need motivation to ensure that their morale remains high during wars. Morale plays a key role in the operations of the Navy. In this regard, it is normal for senior officers to visit troops who are due for deployment to motivate them. In situations of widespread war, the top Navy commanders regularly visit troops who are due for deployment to motivate them.

The third aspect of leadership in the military is maintaining discipline. No military outfit can exist as a functional unit without discipline. Enforcement of discipline is devolved down the ranks, with superior officers taking charge of disciplinary issues affecting their immediate charges. In severe cases, soldiers face a court-martial if their activities break the military code of service.

Organizing Organization is a very complex aspect of the management of the Navy. The Navy originally fought only in the water on battleships. Battleships are still a central part of the Navy’s arsenal but the arsenal is now much larger. In fact, the Navy is capable of fighting a full battle without any support from the Army or the Air Force. The Navy has airbases, aircraft carriers, and barracks on the mainland.

The introduction of airplanes to naval warfare arose from the flexibility that planes added to the strategic efforts of battleships. It was easy to send a plane ahead to scout for enemy ships in order to plan an attack. The planes also served as bombers because they could drop bombs on enemy ships with a high degree of accuracy and speed, but will very low casualties.

It takes considerable effort to organize a war effort. Whole industries exist to supply the Navy with the provisions needed to be ready for war at all times. These provisions include armament, and allied equipment. It also includes items such as food, medical supplies, and naval fatigues, among others. The Navy has very many professionals in its ranks.

These professionals include logisticians and statisticians, as well as project management professionals. They form a very important component of naval organization because they ensure that all supplies reach the Navy in time to keep the entire fighting force ready for war.

We will write a custom Essay on Management Practices in the Navy specifically for you! Get your first paper with 15% OFF Learn More The organization of the soldiers follows the chain of command. High-level commanders issue orders and the officers down the ranks implement the orders. Each officer plans and organizes his unit by acquiring the supplies needed to execute the orders from the top commanders.

Staffing Staffing in the Navy is a very critical aspect of its existence. Luckily, the supply of potential candidates always outstrips the demand for them, except during wartime. The last time that there was a huge demand for naval officers was during the Second World War. Since then, it has been possible to join the Navy and later retire without seeing combat. The Navy uses a very strict recruitment process to hire soldiers and other officers.

The Navy receives written requests from interested persons who want to join military service. The recruitment officers then determine which of the candidates that have applied meet the minimum standards for recruitment. It then invites them for a series of evaluations that culminates in recruitment. The stages include a recruitment test, an interview, medical tests, and fitness tests.

These tests ensure that a new recruit has numeracy and literacy skills as well as the physical profile needed for effective service in the Navy. In recent years, it has become necessary to carry out security screening of recruits because of the increased terror activities in the world. The background checks help to deter terrorists from becoming naval officers in disguise.

The process described above covers the recruitment of soldiers. However, the Navy needs a wide range of [professional such as doctors, engineers, and logisticians. The Navy recruits some of these professionals after they have acquired the professional qualifications, and it trains some of them internally. The basic recruitment requirements usually apply with some variations to account for the time spent in other careers.

Controlling Control is a very critical aspect of management because it ensures that an organization remains in good shape to operate. The main function of control in an organization is to enforce the prudent use of resources. In the Navy, resources that require strict controls include time, armament, soldiers, among others. The control of arms that are in the custody of the Navy is very critical to ensure that all soldiers have the weapons they need, whenever a need arises.

The control of the availability and use of weapons also ensures that the weapons do not fall into the wrong hands. Time is a very precious resource within the Navy and in all fighting groups. The ability to deploy rapidly can mean the difference between averting an enemy attack, and losing a battle. The Navy, as well as other armed forces, has strict time management standards.

The control of soldiers is also a very crucial aspect of management in the Navy. A fighting unit is a group. This makes it susceptible to the negative effects of group dynamics. Therefore, naval officers take time to ensure that soldiers under their charge are disciplined and ready to take orders at all times. The control methods used include placing restrictions on travel, social activities, and general conduct of soldiers both within naval facilities and within the wider community.

Not sure if you can write a paper on Management Practices in the Navy by yourself? We can help you for only $16.05 $11/page Learn More Conclusion The Navy is a very good example of the military leadership style. The cardinal value of military management is efficiency. The five functions of management reviewed in this paper shows that the Navy uses its resources to ensure that it is ready as a unit to respond to any demand for its services.

Reference List Flannes, S.,


Differences in Processing of Information Between the Young and Elderly People Compare and Contrast Essay essay help free: essay help free

Table of Contents Academic Overview

Differences in Processing Information

Statement Evaluation and Inhibition

Face Recognition


Academic Overview In order to attain academic success, it is important to understand how the human brain processes and stores information. In addition, it is important to determine whether the old and young people process information in the same way. In this regard, it is hypothesized that young people and the old ones process information differently. This paper will compare the differences in processing of information between the young and elderly people.

Differences in Processing Information In a human brain, information is only processed after storage (Izquierdo, 1998). The information is stored in two main memories which include long-term and short-term memories. Short-term memory stores information for a short period implying that a person can lose that information easily. On the other hand, long-term memory stores information for a considerably long time. Information is maintained in the long-term memory by the structure of some unique proteins which become depleted as age advances (Izquierdo, 1998).

This implies that a young person’s brain has a lot of proteins which store information in the long-term memory. On the contrary, old people have fewer proteins than the young ones. As a result, a young person has a higher capacity to store information in the long-term memory than an old individual. This implies that an old person stores much information in the short-term memory while little information is stored in the long-term memory.

As a result, the elderly person retains very little information in the long-term memory. This accounts for the memory lapses that occur in the mind of old people while the young ones experience few cases of memory lapses. Therefore, it is evident that young students are better learners than old student. In fact, it is hypothesized that people attending school when they are your excel academically. On the other hand, the ones attending school during their old age experience a lot of academic difficulties.

Statement Evaluation and Inhibition In regard to the statement, it focuses on the changes that occur in the brain. It means that the brain reduces its effectiveness as time progresses due to biological depletion of brain cells. The reduction in effectiveness of the brain could be portrayed by evaluating inhibition. Inhibition is the capability of the brain to ignore stimuli which are irrelevant to the task. For example, a hornbill’s noise is irrelevant to solving a sum in class.

Inhibition enables the brain to memorize important information (Mangun, 2013). When a person stores unrelated information in the memory, it causes confusion in the brain owing to storage of incompatible codes. This confusion causes difficulties when a person is processing information (Mangun, 2013).

In this regard, inhibition helps the person to ignore irrelevant stimuli in order to store and process important information only. As a result, the person retains a lot of information in the brain leading to better memory (Mangun, 2013). The level of inhibition in young people is higher than the old ones (Mangun, 2013).

Get your 100% original paper on any topic done in as little as 3 hours Learn More Face Recognition Obermeyer et al. (2012) conducted a research regarding the relationship between face recognition and age. He conducted the research to investigate whether the ability to recognize faces is affected by age.

In this light, he realized that old people’s ability to recognize the face of a person is not affected by vertical and horizontal orientations (Obermeyer et al., 2012). On the other hand, the author contended that young people recognize faces that are oriented horizontally in a better manner than the ones which are oriented vertically (Obermeyer et al., 2012).

References Izquierdo, I. (1998). Short- And Long-Term Memory. Behavioral pharmacology, 9(5), 46.

Mangun, G. (2013). Cognitive Electrophysiology of Attention Signals of the Mind. Burlington: Elsevier Science.

Obermeyer, S., Kolling, T., Schaich, A.,


Environmental Impact – Life Cycle Assessment Thesis argumentative essay help

Introduction In Organisation for Economic Co-operation and Development countries, housing and building sectors consume a third of their energy. This is an accumulation of the energy consumed in the production of construction materials, machinery, assemblies, and the shipment of construction materials.

On the other hand, the non-building sectors account for 30-50% of all commodities consumed and are responsible for 40% of solid waste. With the increase in environmental degradation and the effects of global warming, more resources are becoming scarce. Global Footprint Network asserts that it is uncertain if limited resources will maintain human consumption in the near future.

To reduce the trail of the built environment, humans must come up with interventions, which will enhance building efficacy with respect to operational logic and a material logic. To attain these developments, practices such as Life Cycle Assessment (LCA) offer practical knowledge and aid in identifying design alternatives that decrease environmental degradation.

In Australia, more construction practitioners and policy makers emphasize on sustainability. It is the duty of the LCA practitioners and relevant authorities to offer appropriate BMCC-LCA information and to ensure that the information can be gathered at the B/C level in an appropriate manner.

As interventions are being sought to lessen the effects of construction, Life Cycle Assessment is considered as a goal gauge to evaluate construction plans that evade challenges. To enhance the use of Life Cycle Assessment, construction related decision-making, strategies like the AusLCI projects have been created to expand and preserve the information required in LCA’s undertaking. Based on these themes, this analysis investigates the use of Life Cycle Assessment by evaluating classic and unconventional Australian homes.

Methodology ISO defines Life Cycle Assessment as a collection and assessment of the efforts, products and the probable ecological impacts of a product system throughout its Lifecycle. At the present, Life Cycle Assessment has expanded into a key instrument for sustainability decision support. Its importance is yet to be established in accordance with the quality and support it offers. LCA was created when the need for environmental policy became a key issue in Economic Co-operation and Development countries.

The chief essentials of the Life Cycle Assessment are illustrated in the study. In general, Life Cycle Assessment is the procedure of evaluating prospective impacts that manufactured goods, procedures, or services have on the surroundings in their over the life cycles. Figures can be used to demonstrate the life cycle organization notion of natural resources. In the figures, energy can be illustrated inflowing into the system, whereas products and refuse can be illustrated exiting the system.

Get your 100% original paper on any topic done in as little as 3 hours Learn More The framework for LCA

LCA’s technological structure comprises of four mechanisms, namely goal and scope description, inventory study, impact evaluation, and analysis. Each of these mechanisms has a crucial role in the study. They are interconnected throughout the entire evaluation with respect to modern ISO terms.

Goal and scope definition

This mechanism involves the process of deciding on the scope, aims, and limits of the LCA. At the start of an LCA, the objective and the range of the project should evidently define. The objective must state explicitly the proposed function of the project, the addressees, the expected output, the function to be analysed, and the extent of the project. To define the extent of the project, reference units, system limits and data quality necessities should be addressed.

Inventory analysis

Inventory analysis comprises of compilation, examination, and justification of information that enumerate the suitable contributions and productivity of a product system. This approach makes use of linked mass balance models to describe the inputs and the outputs for each part. The outcome comprises of a procedure flow chart, an inventory of all discharges, and resources and energy inputs that are linked with the product under examination.

Impact assessment

Impact assessment determines the surrounding effects of both the inputs and the outputs. The key intention of carrying out an impact assessment is to recognize and ascertain the connection between a product life cycle and its prospective surrounding impacts. This stage comprises of three phases. The phases are aimed at assessing the implication of the stated environmental impacts with respect to the product under study.

The initial phase comprises of categorization of the outcomes, allocate the elemental flows to effect groups, and computing their roles in the impact. The next phase comprises of the assessment of the impact consequences with respect to the nationwide impact levels. The last stage is the weighting of the obtained outcomes to facilitate the computation of a single indicator result. Concerning this study, the first two stages will be analyzed.


This approach aims at analysing the different ways to reduce environmental impacts. As such, the interpretation is a methodical review of the obtained results in relative to the goal and scope. Through this, the conclusions of the surrounding profile of the merchandise or system being evaluated is obtained.

Besides the basic LCA method, definite methods can be employed in projects aimed at coming up with inventory data for construction material quantities and energy utilization over the life of the construction.

We will write a custom Thesis on Environmental Impact – Life Cycle Assessment specifically for you! Get your first paper with 15% OFF Learn More Goal of the study

The aim of this project is to contrast the effects linked with the systems’ resources and end-of-life management. Through this, the probable results of a full life cycle assessment are obtained. The study makes use of LCA methods to compute and contrast the greenhouse possibility and cumulative energy demand of some building plans. These plans comprise of the following:

Contemporary, timber-frame brick-veneer house plan of equal floor area and internal amenity.

Latest house wall made of reinforced concrete wall with polystyrene lagging R1.5

Latest house wall made of reinforced concrete wall with rock wool lagging R1.5

Scope of Analysis

Description of product systems under investigation

This project centres on the structural material fundamentals of a house. It contrasts the surrounding affects caused by the material systems linked with the subsequent house plans:

Contemporary, timber-frame brick-veneer house plan of equal floor area and internal amenity

Latest house wall made of reinforced concrete wall with polystyrene lagging R1.5

Latest house wall made of reinforced concrete wall with rock wool lagging R1.5

In the scope, fixtures and the fittings within the construction cover are not included. The floor designs for each plan have equal living space. The dissimilarity between the house plans linked with the structural fundamentals, shield systems, or partition systems. All house plans depend on a toughened concrete slab base and contemporary timber roof system. The windows and doors are also reserved equal spaces in all the three plans.

Functional unit

The chief aim of the functional unit is to offer a reasonable gauge to contrast the houses chosen with respect with the respect to the services offered by the houses. The suburban living space comprised of a unit single storey construction of 100.2 m2 of liveable area for a period of 60 years, in Melbourne, Australia. The functional unit was a one square meter of internal floor area for a period of 1 year.

System boundary

The life cycle phases of this study comprise:

Embodied effects linked to materials employed



Waste supervision of resources at end of life

The system boundary illustrates the procedures that are incorporated in the study together with resources and energy flows back and forth the surrounding linked with the construction and disposal life cycle phases. The system limits of this project comprise:

Procedures for mining and manufacture of the raw materials;

Transportation and alteration of the materials into products;

End of life waste supervision of the materials such as recycling and land filling.

Because building types have an effect on the structures’ thermal performance, heating and cooling set effects have been incorporated. Prominent omissions from the system are internal decoration, furnishing, floor casings, cabinetry, window casings, electrical fit-ups, plumbing fitting-up, garden, exterior concrete and mechanical system infrastructures. Similarly, domestic devices, house waste generation, and water utilization have been omitted from the system.

Procedures that do not affect the construction cover have also been omitted from the system limits. These include capital equipment, human resource, fixtures, and fittings. Construction effects were estimated by modelling the transportation of material to the site. On site of fabrication, effects are estimated to be negligible for all building plans.

Not sure if you can write a paper on Environmental Impact – Life Cycle Assessment by yourself? We can help you for only $16.05 $11/page Learn More Life Cycle Impact Assessment method

The process interprets emissions, resource mining, and other efforts towards the distinct surrounding or inventory pointers.

Life Cycle Inventory

Inventory data This part shows the data and the assumptions employed in the creation of the life cycle inventory (LCI) for the goods chosen in the project. Unless otherwise specified, procedure information is accounted in the level by which they were at first accounted. The catalogue was created from the data indicating the cost of materials.

Material quantities Material quantities for the home chosen were from the conventional Australian 3 bedroom house. Roof, base, windows, and floor plan layout were unchanged.

Material quantities for the home were created from computed wall, window, base and roof areas. The standard quantity factors were computed with respect to Lawson, which have been modified to contain more practical quantities for foundation systems, raised floor systems, and to identify the conventional construction material sizes. This method is analogous to that used by Maddox.

Material Bill In the model created, supplementary materials such as windows, soaking, insulation, door hardware, doors, damp course and concrete membrane were also were also incorporated.

Building life Building life was approximated to be 60 years. This guess is in accordance with other projects and Australian Building Codes Board guidance (ABCB 2006).

Building operation Building procedure and repairs are incorporated in the study. Operational effects are only restricted to the prerequisite of heating and cooling. Additional operational effects such as hot water, appliances, lighting are omitted from the system chosen.

Every building type evaluated was modelled with the help of AccuRate energy simulation kit. Thereafter, energy efficiency enhancements were regulated to obtain a star rating of six stars in accordance with the climate zones of Melbourne.

Energy sources for heating and cooling To interpret the energy utilization throughout construction operation into environmental effects, suppositions concerning the heating and cooling systems used were needed. In support of heating and cooling, an electric reverse cycle-air-condition system is assumed to have employed. For warming, it is assumed that the normal coefficient of performance (COP) is 4.27. With respect to cooling, the energy efficiency ratio (EER) is 4.04.

The figures were determined with respect to the operations of air condition varieties found in the market. The thermal operations of cooling and heating air condition were necessitated. The Carbon effects in every 1KWh of electricity used were 1.11 kg CO2-aqua (Australian LCI database).


Maintenance necessities for the construction have been projected using approximated replacement rates. Generally, replacement frequencies are equivalent to or more advanced than technical design lives mentioned in the existing literatures. Accumulation of maintenance impact is presumed to take place linearly from the start of house operation. This is in contrast with discrete intervals thus evading interval truncation errors. Dumping of workings replaced is presumed to be to landfill.


Front-position transport procedures considered using the likely transport distances and approaches. In the list below, the chief transport distances and modes have been summarised.

Concrete starting at Nowra to Berry: distance covered by concrete truck was 17.4 km

Bricks starting at Nowra to Berry: distance covered by articulated truck distance was 17.4 km

Steel starting at Wollongong to Berry: distance covered by articulated truck was 61.4 km

Collarbone sheet starting at Wollongong to Berry: distance covered by articulated truck was 61.4 km

Oriented strand board (OSB) starting at Austria to Perth: Articulated truck starting at St Johan (Austria) to Slovenia covered 337 km

Sea freight starting at Slovenia to Perth via Singapore covered 19,443 km, and articulated truck starting at Freemantle to Perth covered 20 km

SIPS panels starting at Perth to Berry: Diesel train freight (4352 km)

SIPS panels starting at Sydney to Berry: Articulated truck (144 km)

Container component starting at China to Berry: Articulated road freight to Shanghai port (10 km), sea freight to Sydney was 8604.3 km, and articulated road freight starting at Sydney to Berry covered 143.7 km.

Structural soft and hard wood: Articulate truck (200 km); approximation only

Every other transport representation was based on catalogues found in the backdrop databases. Road cargo distances were employed together with Australian Life Cycle Catalogue and ecoinvent unit procedures for articulated trucks.

These catalogues include the effects of backhauls together with unfilled returns with respect to regional averages. Sea cargo distances were approximated with the use port-to-port cargo distances accessible from The catalogue for global shipping freight inventory from ecoinvent was employed.

End of life

Post-consumer throwaway catalogue were designed for each object and dumping area. The end-of-life comprised of management in landfill and building and demolition recycling. The divide amid these end-of-life managements was developed with the use of information for every object and are considered.

Approach to recycling

Recycling procedure represented the effects linked with the assortment and reprocessing of waste products into usable products. As well, credits were useful in recycling because they lead to the evasion of resources from virgin sources. Regional-distinct catalogues were created for every recycling procedure.


Despite the fact that these approximations are perceived to be adequate to contrast substitute-building styles, in addition they could be improved by a project that comprises of actual measurements particularly in relation to building material quantities and waste on-site.

Life cycle inventory

Life cycle inventory leads to the postulations necessitated concerning the cost of material quantities and generally operational necessities that are grounded on hypothetical approximations rather than real measures. The catalogues and outcomes of this project are grounded in current supply-chain specific data.

Use phase exclusion

The appraisal reviewed the effects of the material and end of life systems only. The omission of the utilization phase implies that a full life cycle was not selected. The directional character of the results may vary if the usage of phase is incorporated

Impact assessment methodology

To evaluate possible surrounding impacts, the project does not distinguish between national and international impacts. With respect to some environmental indicators, this can be vital.

LCIA outcomes are comparative expressions. Therefore, they do not forecast effects on class endpoints, the extended thresholds, safety limits or threats and, when incorporated as a fraction of the LCA.

Cumulative energy demand indicator

Whenever fossil-based energy is employed, CED can illustrate a relationship with global warming possibility. Nevertheless, whenever renewable energy systems are used, CED will not illustrate any relationship with any environmental pointer.

Impact assessment results

The outcomes of the project were not aimed at reflecting an industry-wide outcome of construction in Australia, or to portray prospective surrounding effects of making use of the considered products mentioned in all situations.


Secure Software Project Management Research Paper college essay help near me

Table of Contents Abstract

Project Risk Management

Risk Assessment

Security Management

Secure Configuration Management

Software Quality Assurance and Security

Reference List

Abstract Secure software project management comprises the steps that should be taken by software producers in their quest to provide good software to the market. Software production is a very challenging bit in information technology due to the nature of computer software that can be produced to do different functions.

The need to come up with secure projects for software project management has been necessitated by the fact that the software has become a very integral part of the present-day society due to dependence by the society on computers to run different functions.

The use of computers in the day-to-day running of activities has therefore called for the setting up of standards that will guarantee aspects such as security of the software by ensuring that ethical elements of the software production process are followed in an attempt to achieve a sustainable production of better and improved software over time.

This therefore calls for a concerted effort between all stakeholders in the industry as a way of coming up with the best standards that can be followed during software production. With this light in mind, the question, ‘what role should stakeholders play to guarantee software security and hence information assurance?’ forms the basis of argument of this paper.

Project Risk Management The evident technological advancement is the primary cause of the many incidences of computer insecurity. Hackers have managed to take advantage of the technology to crack into the information banks of other parties without the parties’ consent to perform malicious acts. During software development, several risks are involved, thus calling for all stakeholders to develop strategies to manage the risk for the project to be successful.

Some risks can be easily identified while others may not, or may never be identified because of the complex nature of software development use and management that makes it multifaceted when it comes to managing the risks involved.

Therefore, as highlighted in the next section, the involved parties need to be aware of the role of project risk management in a bid to implement the various risk handling steps in the computer sector as a strategy of guaranteeing security of information that is shared among people and/or organizations. The diagram below shows the steps that they can use for an effective risk management process.

Get your 100% original paper on any topic done in as little as 3 hours Learn More Risk Assessment Risk assessment is the first step in managing risks. It involves finding out the possible risks that the given project might face during its development and execution. During this stage, the risk threats to the project are usually highlighted with regard to the purpose that the software is going to serve. Different types of software attract different kinds of interests from players in the industry.

Therefore, software serving very sensitive and lucrative purposes attracts a lot of attention from groups such as hackers (Otniel, 2013, p. 88). Steps can only be taken after the risk has been identified. The next stage involves identifying the risks that can be handled by the persons preparing the software along with the ones that cannot be handled.

The complexity of software development indicates that different software developers have different abilities and hence the reason for continuous emergence of new software by new developers. Developers usually see what they are doing with a different eye relative to other developers. Therefore, the risks that can be identified can easily be solved in this case. There are those risks that are beyond the developers of the programs.

These can only be identified for further research. The solutions for the risks should outweigh the risks because a project that is full of risks is as good as desolate (Otniel, 2013, p. 90). In identifying the risks, standards have been put in place that programmers are supposed to use when working.

Some of the risks identified include technical factors such as the necessary technical abilities to do certain projects, insufficient budget to carry out a project, operational risks that may be due to unforeseen factors, as well as schedule risks (Otniel, Bibu


Telstra Company Knowledge Management Report college application essay help: college application essay help

Table of Contents Introduction

Knowledge Management Failure at Telstra

Proposal for a Knowledge Management System for Telstra

Content Management System

Document Management System

Decision Support System

Promotion of Acceptance and Assimilation

List of References

Introduction Information is a very important tool in the normal running of organization. Within an organization, there should be a clear management and flow of information between the management and the employees in order to harmonize its operations. Knowledge management has gained a lot of attention from various scholars and managements in the past.

It has come out clearly that one reason why firms fail to meet their expectations in their various fields is lack of clear knowledge management. As an organization increases in size, the need to have knowledge management increases. This is because different people will be assigned different tasks, and one group may not have knowledge of what the other group is doing.

However, all the members of the organization should be aware of all the activities taking place within the organization in order to eliminate cases of omission or overlapping of tasks. There should be a clear flow of information from the management to the employees to ensure that all that they engage in are in accordance with the strategic objectives of the organization.

It is upon this that many organizations have come to appreciate the importance of knowledge management system. Scholars have been keenly trying to find out how best organizations can successfully manage their knowledge. Knowledge management system has gained a lot of popularity in the recent past.

Burey (2010, p 77) says, “Knowledge management systems refer to any kind of IT system that stores and retrieves knowledge, improves collaboration, locates knowledge sources, mines repositories for hidden knowledge, captures and uses knowledge, or in some other way enhances the KM process.” This definition brings out the fact that knowledge management system is an IT supported system that helps in the storage, retrieval, improvement, and location of knowledge within an organization.

It is important to note that despite the growing importance of knowledge management system to organization in the recent past there has been a conflicting idea of the importance of knowledge management system. The failure of Telstra to manage information when undertaking the contract awarded to it by NBN Co resulted into massive violation of environmental policies that put workers and the public at health risks due to exposure to asbestos. This research focuses on this case study to develop a proposal that can be used by similar firms in future.

Knowledge Management Failure at Telstra According to Hitt (2008, p. 76), most firms do not consider knowledge management as an integral part of their success in the market. They take knowledge management casually, always thinking that the knowledge that the top management unit has is always enough to run the organization successfully.

Get your 100% original paper on any topic done in as little as 3 hours Learn More A reflection of the case study involving the contract assigned to Telstra by NBN Co demonstrates that this line of thinking is not only suicidal to success of an organization, but can also subject a firm to litigation. Telstra has gained a good reputation in its policies in management of asbestos. When NBN Co decided to award the contract to this firm, their main reason for this choice was the trust that Telstra had developed in this field.

The basis upon which NBN Co made its decision was justifiable. On the other hand, Telstra abused the privilege that was given to it by failing to use the right workforce in this project. The management of Telstra assumed that the knowledge that its employees had gained while working for it is not necessarily important in future projects.

The firm was too concerned in cutting its cost of operations to think of the best way of managing its employees. It therefore, retrenched most of its employees, especially those that were field officers. They believed that they could easily outsource for such services at a cheaper cost other than having to maintain these employees.

The management forgot the fact that these employees already had the knowledge of how to manage asbestos through previous training and experience in similar projects in the past. The management forgot that the good reputation it had built in the market was not due to its structures, but because of a pool of employees who knew how to handle various tasks in this field.

When retrenching these employees, the management forgot that it was dismissing its own experience, the reputation, and competent that had taken it years to build in this industry. These employees went with all this information. One intriguing fact is that the contract awarded to Telstra involved renovating a system that it had worked on previously using the employees it had retrenched.

These employees understood the risk factors involved in this project, and would have been in a better position to handle this new project. These employees knew the health risks involved in the project both to the workers and the public in general if the process was not conducted in accordance with the procedures.

It may be factual that these former employees could have been aware that this project was awarded to their former employers. They could have been aware of the possible consequences of poor approach to this project, but having been fired from the firm, they must have felt that they had no obligation bringing the attention of their former employer to the possible consequences of approaching the task.

We will write a custom Report on Telstra Company Knowledge Management specifically for you! Get your first paper with 15% OFF Learn More Some could have even assumed that the management had the right information, and therefore, would use the right approach and meet the requirements expected when handling the tasks. Telstra on the other hand, realized that it did not have the right workforce to handle the task having retrenched its employees.

It realized that it had to seek for the workforce from other firms. In order to reduce the cost of operations further, the management went for firms with lesser expertise in this field because they charge lesser prices. These firms realized that the contract was big and further subcontracted other smaller firms for the task. This resulted in a scenario where the workforce that was finally taken to the field had no prior experience in this field, and did not understand the safety procedures when undertaking these duties.

This explains why they not only exposed the public to the risks associated with exposure to asbestos, but also subjected themselves to these substances during their work. Telstra could have succeeded in cutting its costs of operation. However, this came at a serious consequence to the firm, to the public, and the firm that awarded it the contract which is NBN Co.

The relevant authorities are demanding for explanation. Although NBN Co may be exonerated from any wrong doing, it is still liable to an extent, for failure to have a close monitoring unit in this project. They should have had a mechanism to inspect whether the task they assigned to Telstra was being conducted in accordance with the laid down procedures.

Theirs was an error of omission that could cost them their reputation in the market, besides other disciplinary measures that might be taken by the relevant government authorities. For Telstra, they are not able to run away from the full responsibility of the unfortunate turn of event. It was awarded the contract, failed to use the appropriate workforce, and therefore, resorted to using individuals and firms with no knowledge and experience in handling this task.

It is also apparent that the management never even bothered to follow-up to determine the ability of these individuals to deliver on the assigned task. As it comes out from this case study, the former employees left with the knowledge from the firm. It is apparent that Telstra never had a knowledge management system even before firing its employees.

According to Maier (2004, p. 62), it is normal for a firm to hire and fire employees on various basis in its quest to increase its productivity. However, it is important to ensure that the knowledge that an employee gains while working for the firm is retained within the firm when such an employee leaves. This is because the employee was duly paid by the firm for that task, and all the relevant knowledge regarding the task becomes the property of the firm.

The knowledge should be stored safely by the firm in a system that can easily be retrieved, modified and used by another employee who shall be in that position or any other position to which that the information will be relevant. This is what the management of Telstra failed to do. There was no clear mechanism through which relevant knowledge that employees gathered while in the field would be stored.

Not sure if you can write a paper on Telstra Company Knowledge Management by yourself? We can help you for only $16.05 $11/page Learn More If this system were available, the management should have known that this new project had health concerns that should have been considered on a serious note before the new employees could start working. This is also demonstrated in the way they acted when assigning the task to other firms.

This firm should have realized that it had a lot of stakes in this project because of its magnitude. However, there was no clear information flow between the Telstra management and the management of the subcontracted firms.

Proposal for a Knowledge Management System for Telstra The current situation in which Telstra finds itself is very awkward, and the fate of the firm is no longer in its hands anymore. Its fate is in the hands of the government agencies responsible for environmental protection and NBN Co. these government agencies may decide to press charges against this firm, and force it to pay huge sums of money as fine.

This can be worse when these agencies decide to recall the trading license of Telstra because this will force it to look for markets outside this country. On the other hand, NBN Co may also decide to press charges against Telstra. They are justified to do this because Telstra never informed them that they were considering subcontracting the tasks to other firms.

This will not only injure the finances of this firm, but also affect its good reputation negatively. This is the predicament that this firm finds itself in because of lack of proper knowledge management system. This is a lesson to this firm, and to others, and a sound warning that lack of knowledge management system may cost a firm a fortune. Although neglected for long, it is time this system was given the seriousness it deserves.

Based on the findings from the case study given above, the management of Telstra should consider a number of systems to manage its knowledge in order to protect it from such occurrences in future. According to Gottschalk (2007, p. 67), knowledge management system can take different approaches based on the needs of the firm.

The current situation of this firm means that it will need to employ three aspects of knowledge management system. The three include a content management system, document management system and finally a decision support system.

Content Management System The management of Telstra should start by creation of content management system. This is very important because it is apparent that the firm lacks the right knowledge having fired its more experienced employees. Content management system will help in creating, managing, and distributing of the content within the intranet, internet and the website of the firm as might be necessary.

In this stage, the firm will basically ensure that it has the right knowledge within its system that would enable it undertake its duties successfully. As Becerra (2010, p. 90) observes, this would require the firm to have basis upon which this content will be created. In this process, technology will be relevant in developing the templates, tagging the content with metadata and making this content easy to edit whenever there are changes.

The process of content creation should involve various stakeholders within the firm. It should be a collaborative process which brings together all the employees of the firm, the management and other relevant stakeholders. Being a system, the management should define units working on different tasks to make the system complete.

The units within the system should not overlap, but each unit should know what other units are involved in, and what these other units expect from them. In this system, the output from one unit would act an input of another unit which it will process further to create more useful output.

For instance, when one group brings in raw data from the field, another group will be responsible for coding this data, while another group will interpret it. The final group will present the data in the form that can be consumed by every member of the organization either in the data base of the firm, in the internet or the website of the firm.

Document Management System The second step would be to develop a document management system. As the name suggest, this system is explicitly responsible for the management of documents upon collection, coding and presenting them in a manner useful to all the members of the firm. This next step would be to try to manage this data is a way that is beneficial to all the stakeholders of the firm.

As the management continues to develop more knowledge into this field, it will reach a point where this knowledge becomes too massive to be handled using simple data management systems. The introduction of new knowledge does not mean that the old knowledge is irrelevant. As such, the data arriving at the firm must be stored in a way that will enhance their retrieval at whatever time it may be required.

Ackoff (2009, p. 7) says that there are instances where new knowledge coming in is an advancement of the old knowledge. In such instances, there will be a need to harmonize such related pieces of information to enhance knowledge in that field. However, this should not jeopardize the originality of the initial sources of knowledge because there may be a need to make a reference to them.

Just as the system described above, this system will have components responsible for knowledge synthesis, transfer, retrieval and storage. While the first system involved all the relevant stakeholders within the firm, this system will be under direct supervision of the top management. Only a few individuals will be allowed a comprehensive access to this vast knowledge.

The stakeholders will only have access to knowledge relevant to their tasks. This will help the firm protect its strategies from other competitors. Some of the most important tasks in this system will include capturing the data, classification of this data using metadata, indexing of the data, creation of searching and retrieval techniques, versioning of the data and finally administration and security of the data.

Decision Support System This may not necessarily be the end stage in knowledge management system, but ultimately it is one of the most important stages in knowledge management system. According to Resnick (2004, p. 77), the main reason why there is need for knowledge creation and knowledge management is to help in the process of decision making. The world is increasingly getting competitive, and firms are finding themselves under pressure to deliver.

These forces the firms to come up with strategies that would help ensure that they make decisions that would create a competitive advantage to them. The decision support system helps management in making sound decision based on the knowledge available in the database of the firm. Girard (2005, p. 15) says that for a firm to be certain that they are making the right decision, they should ensure that they make data-driven decision.

This is because such decision can be justified if there is need for it. This can be done using Online Analytical Processing System which would help in data mining, and warehousing of this data. This system seeks to solve problems of the organizational management by developing strategies based on the knowledge of the firm in that particular area.

As Thierauf (2009, p. 59) observes, “It is necessary to ensure that the system fulfills the three criteria that determine its success, namely compatibility, understandability, and effectiveness.” This system will help in ensuring that the decision made is compatible to the capacity of the firm and other systems it has.

Understandability will be ensured to help other members of the organization know why the decision was made and its benefits if well applied. Finally, effectiveness will be emphasized by the management to ensure that all the relevant stakeholders apply the policies made out of these decisions. These three phases should be continuous as demonstrated in the figure below.

Figure 1: Knowledge Management System Circle

Promotion of Acceptance and Assimilation Knowledge management system is a process, and once all the structures are put in place, the next phase is always to make the strategy work. The management must ensure that all the stakeholders involved must accept the strategy in order for the assimilation to be successful. Castells (2011, p. 89) says that it is only when a project has the backing of all the relevant stakeholders that it shall be able to meet its intended goals.

This process is always categorized into three phases. In the first phase is the knowledge management system adoption. In this process, the management will start by internally analyzing the firm to determine the adoptability of the policy. The management will evaluate the knowledge needs and flows, determine how to communicate it, and come up with a strategy in which it can be adopted within the firm.

The next phase will be the knowledge management system acceptance. This is a very important stage. When introducing a new concept within an organization, Gerami (2010, p. 235) observes that there are always anxiety, job-fit issues, the usage approach, motivation among other social factors.

These are issues that must be dealt with thoroughly to ensure that the process is successful. To manage these factors, there is need to involve all the users in design and implementation process. The management should ensure that this new system is user friendly and more assuring to the stakeholders. They should also provide relevant technical and the managerial support that would help in enhancing the system.

The last stage would be knowledge management system assimilation. This is the process of rolling out the new strategy within the firm. When the new system has been accepted within the firm, all the activities that this organization engages in should reflect the new system adopted. This would improve productivity of the organization.

List of References Ackoff, R 2009, “Knowledge and Wisdom”, Journal of Applies Systems Analysis, vol. 16. no. 19, pp. 3-9.

Becerra, R 2010, Knowledge management: Systems and processes, M.E. Sharpe, Armonk.

Burey, M 2010, “Knowledge Management”, International Journal of Computer Science and Information Security, vol. 7 no. 2, pp. 34-237.

Castells, M 2011, The Rise of the Network Society: The Information Age: Economy, Society and Culture, John Wiley


‘The Great Gatsby’: Tom and Blanche Critical Essay college admissions essay help

Loyalty refers to a state of being faithful and devoted to an individual or an institution. For one to be considered loyal, there should be a clear demonstration of the need to obey all the set rules. Different people attach their loyalty to various people and faiths among other things. Loyalty requires one to have some sense of duty or responsibility towards that which one is loyal.

Disloyalty, on the other hand, is the act of being not devoted to somebody or something. It refers to a state where one is unfaithful, not trustworthy, tells lies and other related vices. ‘The Great Gatsby’ book is a narrative of life experience of a young man who leaves his hometown for another one in the east in search of academic prosperity and success in life.

The young man comes from a relatively rich family, and he thinks that he has the responsibility to continue the legacy that was started by his great grandfather’s brother. He understands and appreciates the fact that his family expects him to be like his entrepreneurial uncle who died several years ago. He never saw him, but he is determined to live his legacy as expected by the family.

More about This Topic Which Excerpt from The Great Gatsby is the Best Example of Foreshadowing? 5 86 What Was Gatsby’s Reaction to Daisy’s Child? 5 162 In Which Point of View is the Great Gatsby Written? 4.5 92 Why Does Nick Feel Responsible for Getting People to the Funeral of Gatsby? 5 78 He knows that this may be not easy, but holds on to the pieces of advice that the father would give him frequently. To pursue his education goals he moves to the east where he meets his cousin Daisy and her husband Tom, an old friend from college.

Streetcar Named Desire is more of a play where we meet several actors like Blanche. This paper seeks to compare and contrast the loyalty and disloyalty of Tom and Blanche as demonstrated in the two books respectively. From the two books, it is clear that both characters are loyal to their families. Tom feels it is his duty to work hard to provide for his family.

He also works hard to ensure that his wealthy status continues even to the generations to come. When Daisy comments on Tom’s reading habits, Tom says, “It is up to us who are the dominant race to watch out for these other races will have control over things.” This statement describes Tom as not only being loyal to his family, but also to his race at large.

He feels that if not serious, their dominant race might be overthrown by another race. Like Tom, Blanche in the book of Street Car Named Desire, is loyal to her sister who is the only member of her family that we come across. Blanche is so much concerned about the relationship of her sister with Stanley. She is worried about her and tries to help the sister in every way possible to meet her needs.

Get your 100% original paper on any topic done in as little as 3 hours Learn More Seeing the miserable life her sister Stella is living, Blanche persuades her to leave her husband and venture into a field that would give them money to meet with the life expenses. Blanche hopes to persuade Stella to leave Stanley. It is true that both characters are loyal to their jobs. The narrator explains that Tom has worked very hard to achieve a lot of wealth though at a very young age.

When the narrator visits Tom’s family, he is surprised by their beautifully and well built mansion. The narrator says, “Their house was even more elaborate than I expected, a cheerful red and white Georgian Colonial mansion overlooking the bay.” This statement shows that Tom is very much devoted to his work to an extent of acquiring such massive wealth in spite of his young age.

His achievements have made him show off to his friends. When talking to the narrator with a lot of pride, Tom takes him round his mansion to display its wealthy nature. Blanche also comes out as being very loyal to her teaching opportunity. She ensures that she does not quit teaching although with another duty at a certain hotel.

While criticizing Blanche’s behavior, Stanley says that “She has lived like a prostitute in a cheap hotel while also teaching in the local school.” This shows that although engaging in other immoral activities, Blanche could not forget her responsibility as a teacher of English. She was very kind to the learners and the entire learning institution.

It is also evident that both characters at some point are unfaithful to their partners. When Daisy and the cousin are discussing the birth of Daisy’s daughter, she complains that she did not know her husband’s whereabouts before her daughter is born. In this respect, the narrator also says, “As for Tom, the fact is that he had some woman in New York.” This demonstrates that Tom is not loyal to Daisy.

Though married, Tom seems to engage in some marital affairs with other women. On the other hand, Blanche meets another man by the name Mitch, who is now her boyfriend. However, we find Blanche being disloyal to Mitch when he kisses another man and also engages in an affair with another old man who is perceived to be a millionaire.

Stanley also refers to Blanche as promiscuous: “Blanche flirts with and kisses a young man who calls to collect subscriptions for a newspaper.” She even tells Stanley lies concerning her boyfriend Mitch which confirms the level of Blanche’s disloyalty to Mitch.

We will write a custom Essay on ‘The Great Gatsby’: Tom and Blanche specifically for you! Get your first paper with 15% OFF Learn More The Great Gatsby book brings out Tom showing some disloyalty to other people just like Blanche in the Streetcar Named Desire. From the narrator’s description of the nature and appearance of Tom, his attitude to other people and the outside world is clearly seen. The author describes Tom’s eyes as being shinny and arrogant and his body as appearing cruel.

These descriptions bring out Tom as a man who is very tough, and harsh to other people, which are signs of disloyalty. We see Daisy making fun out of her husband’s appearance. Although it was meant to be a light joke to provoke laughter, Tom takes it so serious that he objects the statement crossly saying “I hate that word hulking, even in kidding.” Some people are said to hate Tom’s guts, which confirms that the man is disloyal to others in one way or another.

Blanche is also unfaithful to Stanley and other people that are out to help her. From the book, it is clear that Blanche does not stay in her own house. She lives with her sister Stella who is accommodated by her friend Stanley. This is evidenced by Stanley’s attempt to send Blanche back to Laure by issuing her a bus ticket when her behavior annoys him.

Further Research What Role Do the First Lines of The Great Gatsby Play? 5 17 What Does Gatsby Tell Nick about Himself and His Past? 5 218 What Role Does the Book “The Rise of the Colored Empires” Play in The Great Gatsby? 4.5 2199 Why Did Gatsby Fail to Achieve the American Dream? 5 255 Instead of being loyal to such a person who has accommodated her, Blanche is out to separate Stanley and her sister Stella. She is also harsh to Mitch who is said to offer her protection and company after the death of her husband by having sexual affairs with other men. When Blanche goes out for an date with Mitch, it is not successful. The author comments it this way:

“Blanche and Mitch return from unsuccessful evening out, and Blanche appears to be offended when Mitch tries to kiss her.” This means that these two friends did not agree on some issues, quarreled, or had some other differences that made the date unsuccessful, a statement that can be used to justify the disloyal character of Blanche. She also causes the death of her former husband, which is a sign of high degree of Blanche’s disloyalty to him.

As evidenced from the two books, Tom and Blanche are unfaithful to humanity. Their manipulative natures show that they do not even respect others’ families. Tom snatches Mrs. Wilson his wife and goes with her to New York where he engages in sexual affairs with Mrs. Wilson.

He makes the woman lie to her husband that she goes to see her sister who stays in New York, “so Tom Buchanan and his girl and I went up together to New York”. Tom forgets that he is married to Daisy, and manipulates Mrs. Wilson to leave her husband. Blanche has also tried in many occasions to manipulate her sister Stella to leave her husband and engage in an affair with an old man who is a millionaire. This affair would be played to his own selfish gains.


Strategic Business Plan: Small Size Dog Boarding Business Problem Solution Essay writing essay help: writing essay help

Introduction The conceptualization of a successful small dog boarding business demands a broad strategic blue print. The strategic plan should internalize the aspects of business vision, mission, values, communication plan and a balanced scorecard. Thus, this reflective paper develops a strategic plan for the proposed small dog boarding business called Dog Nest Centre to compete with the local Wessier Dog Boarding business.

Dog Nest Centre’s Strategic Plan Vision and Mission

For an organization to succeed in marketing, it has to have both vision and mission for its marketing. They act as the guideline and reference point. The business refers to the vision and goals to determine if it is making positive progress. The business’s vision will be to be the leading business in the dog boarding services to pet owners who have no dog handlers.

On the other hand, the marketing goal will be to acquire ten clients per week for the first six months. Besides, the business will have a mission of adding value to the life of its target consumers by offering free pick services and delivery of dogs upon the return of its clients. Through its marketing, the business will strive to ensure that consumers continue benefiting from the dog boarding services at all time (Scarborough, 2012).

Values of the Dog Nest Centre

To be able to achieve the mission and the set goals, the proposed dog boarding business will require having a captivating position value statement and superior product strategy. In this case, the business’s positioning statement will be as follows;

We have what everyone wants, and at considerable prices. The dog boarding services is unique and of high quality. They are supremely stylish, trendy and certainly the latest in the market. Those that subscribe to these services will have series of discounts and offers besides life membership. The prices are also considerable; one will get the friendliest and professional services for his or her dog at an affordable price.

One of the product strategies that the business will utilize is to make sure that it attributes the dog boarding services to convenience and affordability. The business will charge dog boarding services at affordable prices as a strategy to attract consumers and not scare them away with high prices as at the local Wessier Dog Boarding business.

The Sense and Business Ethics in the Dog Nest Business

The majority of its competitors relies on local consumers. Therefore, they do not run promotional campaigns or advertise their products. Consequently, this business will have an advantage since it will create consumer awareness through its promotions and advertisements. Besides, the competitors charge high prices unlike this business that will form the pinnacle of affordable services.

Get your 100% original paper on any topic done in as little as 3 hours Learn More To surmount this competition, the business will use strategies like consumer education on how to get the best from the services by using it appropriately (Scarborough, 2012). With a typical well organized commodity pool, this business is geared to quickly increase its market share since the beneficial interests can be distributed across the commodity users.

This strategy will facilitate the restructuring effective sales and public awareness to develop product knowledge. If well merged with appropriate market mix, the strategy will secure a continuous quantitative increase of the market by constantly maintaining relatively fare prices of the services it is offering as well as the maintenance of up to per competition levels from other competitors.

The Balance Scorecard for the Dog Nest Centre Business The balanced scorecard for this business summarizes the internal processes, customer, financial, and strategies for growth as summarized in the table below.

Elements Objective Measurement Target Internal Process Effectiveness of the strategies of the business in the market The price charged $40 per day for each dog The customer responses to services provided The time that elapses before customers respond Within one day of business encounter Customer The acquisition of customers The number of new customers An average of 25 customers per day Retention of customers The frequency of same customers Five out of each 15 new Accomplishment of pre-set goals and objectives Surpassing the revenue target Monitor quarterly Financial Initial funding The proportion of financing sources Debt to Equity financing ratio – 3:2, because debt financing is the best option. Revenue growth The percentage sales growth Growth rate – 5% Cash flow/profitability Percent of income from operations 10% Learning and growth Business self improvement Areas that require monitoring Internal inspection two times per day. External inspection one time per week. Skilled employees Number of staff with prior dog care experience Training complete within two weeks of hire date. Refresher training bi-monthly. Development of e-marketing The number of new online customer inquiries. 25 customers per day Social Responsibility and Entreprenuership Skills Knowing how to improve quality is crucial in the growth of a business. In fact, consumers normally go for products that preformed best. Besides, quality improvement will serve the organization’s needs to improve on performance, durability, maintain economic viability, maintain visual and aesthetic appeal, maintain superiority in service delivery, and keep good reputation due to quality assurance.

Thus, quality improvement deployment and organizational change action plan present an action plan that would facilitate the business gain in long term operations is value and quality improvement (Scarborough, 2012). The success puzzle for quality improvement and dog boarding business change implementation management strategy delivery operates on the periphery of the soft skills involving the timeless vision of organizational principles.

Besides, defining value of the business, determining requirements, clarifying the vision, building teams, mitigating task, resolving issues, and providing direction complete the response projections which shall be addressed in the proposed quality service delivery system as opposed to the disorganized system of the Wessier Dog Boarders business.

Furthermore, quality planning focuses on benchmarking of efficiency of the operations and service delivery initiative, accreditation initiative, and staff performance and skills assessment initiative which this business will endeavor to expound on (Scarborough, 2012).

We will write a custom Essay on Strategic Business Plan: Small Size Dog Boarding Business specifically for you! Get your first paper with 15% OFF Learn More Business Ownership Being a very small business with a relatively low capital requirement, sole proprietorship will be the ideal form of business ownership for the Dog Nest business. The owner will have the enticement of keeping all the profit and making decision faster to suit the preferences of prospective clients.

The Business Plan for the Dog Nest Centre Business Purpose

The communication plan has the purpose of supporting the business’ strategic objectives within the code of operation of the dog boarding business. Basically, the communication plan is a conceptual map for external and internal decoding and encoding channels for pet owners targeted.


The mission of the communication plan is to expand to the marketing team the approaches that should be adopted in implementing the strategic plan informed of the rationale of authenticating the cost effeteness element and ensure good response from the targeted pet owners.

Situation Analysis

Despite communication being rated as a high corporate strategy, action planning of communication method is of essence to create solution oriented task and strategy implementation secession. The main issues that will be addressed by the communication plan include customer acquisition, customer retention, quality services, and proactive response to different business situations. The head of marketing will lead the plan for the next six month period.

Business Goals/ Objectives

The goal is to transform the speed of the entire business structure and the business environment that affects every sphere of the internal communication issues in the business. This will ensure efficiency and professionalism in service delivery.

Corresponding Communication Goals/Objectives

In line with the vision of this business, the corresponding communication goal is sustainability and stability of the business through efficiency.

Key Themes/ Messages

Theme: Paradigm shift in service delivery

Message: Elements of service methodology for sustainable business management. These elements are expected to align organization culture, employee behavior, business etiquette, and knowledge of business solutions.

Not sure if you can write a paper on Strategic Business Plan: Small Size Dog Boarding Business by yourself? We can help you for only $16.05 $11/page Learn More Media, Audiences, Schedules

Face to face communication will be used to pass the information to the staff in a series of weekly meeting for the next six months.

Training Managers to Communicate

Communication through reports and schedules in different departments within a business can coordinate and integrate their functions. The business leader and his or her team will establish the use of formal communication methods such as responsiveness, negotiable, and reflective approach in decoding and encoding feedback.


The main success measurement parameters include full house attendance by the stakeholders, full participation of all the stakeholders in attendance, and acceptance of the proposal and complete endorsement of the strategic plan.

Sources of financing the business The internal financing options available for the business include personal sources such as retained profits and share capital. Basically, the retained profit is the funds generated by the initial business when it profitably trades (Shim


Print Media Is Dead Argumentative Essay essay help: essay help

Table of Contents Introduction

The fashion industry and media as a popular culture

How did the fashion media develop into a popular culture?

Characteristics of print fashion media as a popular culture

Modern aspects of the fashion media

Modern consumer behaviour and its impact on fashion media

Financial crisis and the impact on print media



Introduction Print media has been the most powerful pathway for the transmission of fashion, fashion designs and other elements of the fashion industry. In fact, fashion magazines have been the key to the fashion industry (Stone, 2004). For several centuries, the fashion industry has increasingly taken the modern advantage of technological advancements in printing.

In turn, technological advancements have turned the industry into a major consumer of print technology. Nevertheless, towards the end of the 20th century, the fashion industry made a major trend by incorporating the internet (Stone, 2004). Since 2000, the fashion industry has experienced the influence of internet revolution.

Thousands of readers are migrating from print to online media. According to Kansara (2009a), readers are increasingly getting access to the free and abundant information available online. Moreover, according to Kansara (2009b), advertisers are also pulling out of the printing industry. Advertisers are the main source of revenues in print magazines (Hill, 2004).

Their migration from the print media (fashion magazines) to online magazines and blogs has left print magazines in a poor state. This state is actually forcing them out of business (Kansara 2009b). The situation worsened between 2008 and 2010 during the global economic crisis. For instance, major fashion companies were adversely affected by the crisis- major fashion and luxury titles declining significantly (Ovide


Marketing Planning: Red Bull Soft Drinks Report writing essay help

Company analysis Red bull soft drink is one of the multinational corporations operating in many countries around the globe. In the Middle East, the corporation is present in many countries particularly in Saudi Arabia where it has based its manufacturing headquarters. The company specializes in the manufacture of high-energy content soft drinks providing various benefits to the users particularly those involved in high performances such as sports (McNaughton 3).

The products of the company are currently being sold in over 160 countries around the globe. In addition, the growth of the company in the market share has been remarkable. Over the past year, the company’s global market share was approximated to have grown by over 15% with Saudi Arabian subsidiary contributing around 30%. The expansion in the market share has been exacerbated by the increasing growth in the returns on investments approximated to be over 39% in the last financial year.

The company focus is to sustain the highest industrial values at the same time positioning itself as the energy soft drink leader in the market (McNaughton 3). In addition, the company is focusing on delivering superior customer value in a more efficient and cost effective process.

Moreover, the company aims to increase its presence in the world soft drinks market particularly in the fast growing and developing Asian markets. The aggressive global expansion strategies have enabled the company to establish itself in many countries around the globe. The company plans to apply similar strategy to enter into the Asian market particularly in the Far East countries.

Environmental analysis The environmental analysis tool will be applied to analyze the macro-environment that affects the company operations as well as the external factors that may affect its products. The macro-environmental factors include the political, economical, social technological, and legal. The external factors are critical considerations in the company’s internationalization strategies.

Political factors Red bull soft drink is a multinational company operating in many countries especially in North America, Europe and Asia. As such, its products are sold in a wide spectrum of political environments. Moreover, Red bull soft drink consumers are spread across the political divide found in all parts of the world. Therefore, political consideration is very important factor for the company especially when introducing a particular product in the new international market.

For instance, the company is manufacturing and distributing most of its products into the Asian market from one central position found in Australia. Such operation has exposed the company to political tussles with the government threatening to close its operations. In addition, the nature of the products of the company has been questionable in some countries particularly in the Middle East where alcohol content is highly strict.

Get your 100% original paper on any topic done in as little as 3 hours Learn More In some countries, the products of the company have been burned due to the ingredients that have been used. The political factors have disadvantaged the company particularly in competitive energy drinks’ market. These political conditions have seriously influenced the company’s sales particularly products with high caffeine levels.

Economic factors The current economic situation around the world has a profound effect not only on the company’s products but also on the general production capacity. The recent economic downturn experienced in America and Europe has a considerable consequence on the domestic market. Sales for the high-energy content soft drinks have reduced as majority of consumers switched to other competitive products as their income reduced.

Reduction in sales was also experienced in many parts of Europe as well as in many countries in Asia where the company operates. However, this presented an opportunity for the company to introduce cheaper high-energy soft drinks in the market. Moreover, in such an economic environment, the company must increase its capital flow in order to avoid negative effects of the economic shocks.

However, as the parts of the world are experiencing the effects of the economic downturns, China, the biggest target market was experiencing an economic boom. In the last two years, China has experienced rapid economic growth with increased consumer spending. In addition, the Chinese government has encouraged its nationals to buy products and services that offer increased value.

The economic situation major Asian markets have presented the greatest opportunity for the company to introduce and sell its products. In addition, the Chinese population consists majorly of the younger generation who are the target market for the company products. The economic factors in the developing Asian markets are favorable for the company internationalization strategy.

Social and cultural factors The company products are sold in open cultural events particularly in sporting events. Moreover, its target market of younger generation pursues vogue and vigorous activities such as sports. The lifestyles are similar in almost all parts of the world. In addition, the company products ingredients are simplified to meet the energy needs of such kind of activities.

The ingredients of the products have high calories contents with improved energetic elements a characteristic that is praised highly by many sports participants. In essence, all the soft drink products that the company has launched into the market have been popular among the younger generation and the high performers. The company has portrayed its products as having revolutionized the sports fraternity.

We will write a custom Report on Marketing Planning: Red Bull Soft Drinks specifically for you! Get your first paper with 15% OFF Learn More Moreover, the company has been keen to focus on the needs and wants of the target market. In general, younger generations as well as those in high performance sports need drinks with high-energy content. Indeed, almost all the products of the company have achieved that objective.

Legal environment As indicated before, the company is operating in many countries around the world with various legal regulations. Moreover, these countries have their own domestic companies that produce similar competing products. Commercial regulations are varied ranging from preferential regulations to corporate laws.

The company is facing many challenges and including corporate tax regulations, tariffs as well as increased costs in terms of distribution since its manufacturing is centrally placed. Such legal obligations have increased the risks for the company.

Besides, most of the products take long time before being introduced in the market because of legalities relating to distribution channels. The legal challenges have contributed negatively to the growth of the company’s international market share.

Marketing mix The company will be using various marketing strategies to position its products into the worldwide soft drink market. Included in the market skimming strategies are product and pricing strategies, placing strategies, and promotional strategies.

Product and Pricing strategies There are varieties of soft drink brands that the company produces. The innovative capabilities of the firm will ensure the development and production of products offering varied choices for customers. Moreover, the company has recently launched another product into the market. The product will be improved to suit the customer needs and bring convenience, a mixture of value and quality.

As expected, the quality and value addition attract high prices. Most of the company soft drinks are middle-high particularly non-carbonated water. However, most of the company products are targeting high-end customers. The high-quality high-prices strategy will be applied particularly to outperform the competitors.

In addition, the product and pricing strategy will aim at widening the spectrum of customers the company is targeting. In fact, the company has been targeting customers at high-income level. Nevertheless, with the entry of more competitors, the company will be forced to widen its scope and capture middle and low-income clientele.

Not sure if you can write a paper on Marketing Planning: Red Bull Soft Drinks by yourself? We can help you for only $16.05 $11/page Learn More Placing strategies The company will adopt the business to customer distribution channel in order to directly deal with its customers. Direct interaction with the customers will lead to the development of the products that suit the customer needs. Moreover, the direct sales of its products will lead to the expanded market share. However, the company stores around the world are still limited given the fact that the company manufacturing is centrally placed. Therefore, the company should expand its distribution stores to reach all manner of customers.

The promotion strategies The promotion strategies will include advertising, public relations, and sales promotions. The company will be using innovative advertising to attract and inform its customers about the company products both in mass and digital media. Besides, the company will utilize its products association with sports to appeal to many people as well as a method of maintaining its public relations.

The success of the company on public relations will improve the company goodwill and attracts the public attention. Further, the company will provide special offers to associated sports people as a good way to stimulate and retain its customer’s loyalty.

Strategic planning The company will take advantage of its current leadership in the energy soft drink to position itself in the new markets. Even though the latest statistics indicate global slump in the company growth in market share, the growth of Red bull in terms of market share is still increasing and approximated to be over 21% in the last financial year.

The growth indicates the strength of the company brand and reputation as well as the confidence the consumers have on the company brands (Russell 6). The firm will utilize the advantages gained from the current position in the world energy soft drink to expand into the new and potential markets.

The company will also use competitive prices to position itself into the new market such as Indonesia where prices are considered very sensitive. The prices of the soft drink will be lowered targeting the middle-end markets particularly the younger generations. Moreover, the company will utilize its resources to develop superior products with additional flavors considered special by the locals.

In addition, the company will break away from its traditional high-end prices and offer competitive prices for its new products. In other words, the company will lower prices of most of its products to customer with low income. In essence, the company will reduce the price differentiation between the products. In other words, the company products will continue to be the premium products in terms of prices (Moth 7).

However, to gain popularity among the younger generation customers and wide demographic accessibility the company will reduce the prices and increase the volume of growth in the targeted markets. The company will also utilize its brand image to position its products into the new markets.

For instance, the company association with sporting events will be utilized to market the products into the new markets. The company will sponsor events and manage a wide range of extreme sporting events, which will be associated with the company products. The association with such sporting events will be additional competitive advantage as the knowledge of the company products will increase particularly among the lovers of sporting events.

Through purchasing relevant facilities, teams and sponsoring live events, Red bull aim to succeed in the future through sustaining a larger mainstream audience and loyal customers (Russell 9). In essence, the company will utilize its competitive advantages to develop and sustain its market growth in the internationalization strategy.

Timing and mode of entry Entering into the international market requires advanced knowledge of the market in terms of the competitors. To enter into the new markets, Red bull soft drink has to utilize the market entries that will increase its competitive advantage. The market entry available to the firm includes franchising, joint ventures and utterly held subsidiaries.

Franchising The company will utilize the business knowledge of other local soft drink companies acting as a franchisee in host countries to expand the company’s business activities. Red bull soft drink will utilize the market leadership in energy soft drink market to provide capital, technical skills, and business expertise (Moth 7).

The firm will also use this mode of entry in China where there is uncertainty in political and economic conditions. The uncertainty in the Chinese market makes this mode of entry more suitable. The major advantage of this mode is that the company will not need to bear the costs and risks related to development and entry into the new market.

The cutback in overheads and threats allied to charters enlarges the corporation’s efficacy in searching for the fresh bazaars. However, the corporations will hardly have any power over the trade dealings mostly where the bylaws call for the businesses to observe the eminence ideals.

Joint ventures Red bull also has the option of utilizing the most commonly used entry mode by firms all over the world. Using this entry mode, Red bull soft drink will form an alliance with similar firm in the new market in order to attain the greater position. In most cases, the joint venture will require that the company have equal share in terms of costs benefits (McNaughton 6).

Nevertheless, the equal sharing arrangement will take away the control of some operations of the firm. In order to achieve stringent direction and have superior allocation entitlements, Red bull must devote additional finance to the mutual schemes. The advantage with this entry mode is that risks and costs associated with operating into the new market will be shared.

In addition, Red bull will gain market knowledge from the joint venture firm as well as be capable of exploring new market. With little regard to the conflicts that might arise from the joint venture, the firm will take advantage of the local firm’s capability of influencing the local government to allow the company to enter, establish, and dominate global markets.

Utterly held auxiliaries Utterly held subsidiaries imply that Red bull will have to cuddle a hundred percent allotment of the far-off units. For the firm to own a subsidiary in these new markets, Red bull must establish a new entity with full operations or fully acquire an existing firm. The acquired firm must be well built within the industry. Red bull stand to gain a lot from this mode as the company will easily promote its products (McNaughton 7).

The reason is that the firm will have tight control over business operations because of full ownership. In addition, compared with other modes, the firm will implement its own strategic plans and does not risk losing the competitive advantage as well as technical skills to other firms. Apart from full control and reduced risks, the firm will enjoy full benefits of expanding into the new market.

Managing, measuring and controlling the marketing effort The company will utilize its financial management capabilities developed over the years to manage its marketing efforts and internationalization programs. In particular, the company will direct its financial resources into the marketing activities that have high capabilities of adding more value to the firm.

In other words, the company will spend more into marketing activities likely to contribute to increased returns in terms of market growth and expansion. The marketing activities will be measured in terms of sales volumes generated, the popularity of the brand as well as in terms of growth in investments to the company over a specified period.

In addition, the company will streamline marketing activities to only those considered beneficial. Moreover, marketing efforts will be directed to specific areas where the company hopes to introduce its brands or in places where the performance of the company brands against those of the competitors are waning.

Works Cited McNaughton, Marissa 2012, How Social Was The Red Bull Stratos Live Jump Publicity Stunt? PDF file. Web.

Moth, David 2013, How Red Bull uses Facebook, Twitter, Pinterest and Google . PDF file. Web.

Russell, Michael 2012, BRAZIL: Red Bull gets green light for Brazil facility. PDF file. Web.


Civil Rights Movements Essay cheap essay help: cheap essay help

The United States and Europe have different historical formations. While the history of Europe is characterized by imperialism and the desire of the rich to dominate the poor, the history of the United States is characterized by racial segregation and discrimination. Before the American Revolution which culminated into American independence from Great Britain, the Americans were literally united against one enemy; the colonizer.

However, after independence, very sharp divisions emerged between the white Americans and the non white Americans especially the black and Asian Americans. Racial discrimination was the order of the day and was propagated in various institutions such as schools, churches, and hotels and even in the transport sector.

In 1960s, the blacks under the influence of Martin Luther King staged what they termed as a resistance of white racial discrimination. This was the onset of many civil rights movements which emerged spontaneously to agitate for various rights and resist racial segregation on various grounds.

By 1960s, Americans were considering themselves not only as civilized but also as mature enough to be a liberal society and this made the non whites come out to stand for their rights once and for all. In fact, they considered the civil rights movement as a second liberation.

The difference between the civil rights movements and the revolution war which led to American independence was that the civil rights movements were largely peaceful even though some got out of control and turned violent. One of the famous civil rights movements was the bus boycott, which saw the blacks walk to work for many days to resist racial segregation in the transport sector (Morris 18)

The civil rights movements spread to Europe but took a different form. While the American civil rights movements were mainly against racial segregation, those in Europe were against class and gender segregation.The civil rights movements coincided with the feminist movement in Europe, which was primarily formed to defend the rights of women and the minority groups in Europe.

Before the emergence of feminism, women were denied some basic rights such as the right to vote, the right to decide when to have children and also the right to own property. The civil rights movements in Europe therefore aimed at attaining equality between men and women and do away with social classes which had threatened to cause a revolution.

Get your 100% original paper on any topic done in as little as 3 hours Learn More The gap between the rich and the poor and also widened tremendously. The teachings of Karl Marx, the German sociologist were also gaining popularity in Europe and the proletariats were ready to push for better wages and improved working conditions.

Karl Marx had argued that the poor were being exploited by the rich and both the rich and the poor suffered what he called a false class consciousness. The poor were also alienated from their labor in the capitalism system which had penetrated the European society after war. The civil rights movements awakened the poor and made them realize that they were being exploited by the rich through hard labor and poor wages.

The difference in the nature of the civil rights movements in the United States and Europe was that both had different issues of interest to them. However, the civil rights movements happened spontaneously both in the United States and Europe. Through the civil rights movements, the discrimination against the blacks in the United States was reduced to a great extent while in Europe; women were granted the rights which they had been denied before the civil rights movements (Hall 15).

Works Cited Hall, Simon. Peace and freedom: the civil rights and antiwar movements in the 1960s. Philadelphia: University of Pennsylvania Press, 2005.Print.

Morris, Aldon. The origins of the civil rights movement: Black communities organizing for change. New York: Free Press, 1986. Print.


Compensation Plan Outline Essay essay help free

Introduction Compensation structure is a systematically developed plan that reveals an organizations reimbursement philosophy. It gives a structural and credible system or guideline that companies use to pay their employees. Notably, there are two main compensation structures or plans that companies have been using. The compensation structures provide HR officials in various institutions with clear basis of setting remuneration benchmarks that enables them to treat their employees fairly.

The two structures include internal equity method of salary determination and hierarchical structure (Ojimba, 2002). In particular, internal equity method of salary determination has been widely used in most companies. It uses a grid to ensure that salaries of officers at various levels of operation are based on the pay levels of officials who are ranked above and below.

However, hierarchical structure that has been adopted in various institutions including Dell uses the prevailing market rate the determine employees remuneration. The technique is ideal for most companies since it fosters holistic consideration of the existing market rate of remuneration for various officers within the structure.

This is essential since it ensures that payment value of employees’ increases with the level of experience, merit, and responsibility. Ideally, effective payment structure is of great significance since it enables companies to give credible answers pertaining to employees roles and why remuneration value is dissimilar at various levels. It also helps HR personnel in companies to implement formulated payment strategies fairly.

Evaluation of the existing compensation plan Dell Company has a fair and effective compensation structure that is implemented by its HR department. The company’s compensation philosophy has enabled its HR department to address remuneration issues of its employees amicably through democratic processes. This is evident since the compensation structure provides a fair system that promotes reward of employees based on essential performance parameters.

The parameters include work done, quality of work, seniority, experience, and professional level (Ojimba, 2002). As noted, the company found it necessary to adopt hierarchical reward structure as opposed to equity internal technique that applies grid variances in determining salary scale of employees. The structure has been instrumental in promoting fairness in setting employees remuneration scales in the company.

For instance, it has enabled the HR department to adopt a personal focused-based compensation strategy as opposed to traditional bases. The rationale for adopting the structure was that not all employees are equal in terms of age, experience, knowhow, and professionalism. For instance, employees at the lower levels of the management structure cannot be matched and remunerated the same as top officials.

Get your 100% original paper on any topic done in as little as 3 hours Learn More That is the structure was adopted to provide a systematic and hierarchical basis for remuneration where the basic highlighted parameters are put into consideration (Ojimba, 2002). HR officials at Dell Company hail the structure and they affirm that it remains the best for the organization. They affirm that it has given them a clear policy guideline that enables them to set salary ranges effectively without discrimination.

Firstly, they recommend the structure since it takes into consideration the prevailing market rates and changes in the employment field. This gives them the opportunity to set salary scales and figures distinctively for various positions. Clearly, salary scales or basic emoluments that are given to employees of Dell company under the structure increases systematically with the level of individuals experience and responsibility in the company.

Indeed, the structure is the most appropriate for Dell Company. It has enabled the company to maximize on its resources by ensuring streamlined payments. It has enabled the company to pay its workers proportionately depending on their input levels. That is salary of employees is pegged on their input and output performance levels that has been enabling the company to avoid loses.

It has enabled the HR officials to management the payment system effectively and set remuneration figures fairly. This is because it has given them clear guidelines under which they have set minimum, mid-point, and maximum salary scales (Ojimba, 2002). Further, the compensation plan has helped in establishing who is who in the company, what role each person plays and why salary scales differs at various business levels.

The most beneficial ratio of internally and market consistent payment systems

As a measure to ensure employee retention and satisfaction, companies need to adopt beneficial ratios of internally and market consistent compensation systems. The compensation systems must ensure that internal equity exists when employees are rewarded for their input. The compensation ratio must be consistent and proportional to employees input including professionalism.

The ratios must also take into considerations market rate of payment and environment dynamics that are caused by competition as opposed to traditional considerations (Heneman, 2002). In review of Dell Company’s compensation structure and plan, the most viable ratio and market compensation system that would guarantee consistency on how it handles employees pay issues is market base pay ratio system.

The market base pay ratio system is preferred since it provides requisite remuneration base incentives that promote consistent satisfaction of employees. It gives a consistent and credible procedure on how remuneration ratios of employees at different positions are arrived at or calculated.

We will write a custom Essay on Compensation Plan Outline specifically for you! Get your first paper with 15% OFF Learn More The ratio is highly beneficial since it promotes the adoption of incentive based and person-focused compensation strategies of setting remuneration standards (Martocchio, 2013). The strategies are conventionally relevant since they ensure holistic satisfaction of employee’s material needs as compared to traditional bases of remuneration.

Remarkably, the ratio takes into consideration market rate of payment, job group of an employee, Merit, experience, and responsibility of an employee. It provides a baseline payment system where individuals are paid depending on their classification or job group (Heneman, 2002). For instance, individuals who are classified as experienced are paid based on the ratio that is set for experienced individuals.

Indeed, market base pay ratio system would enable Dell Company to pay its employees consistently and in an equitable manner under various job categories as indicated in the schedule below. The schedule gives job groupings and the market base ratios that are used in calculating or determining salary scales.

Evaluation of the current pay structure used by Dell Company and assessment of the recognition of employee contributions

As indicated, Dell Company uses hierarchical compensation structure. The structure has enabled the company to provide personal focused recognition and rewards based on individuals potentials including input. The structure has been instrumental in enabling HR officials to design favorable remuneration ratios under which salary scales are pegged.

It has also enabled the HR officials to consider market rates of payments, merit, and task of employees when developing salary scales. According to Heneman (2002), hierarchical structure is a noble compensation strategy that ensures internal fairness in-terms of reward for work. Firstly, it ensures that each employee receives proportional payment to his work.

It also ensures that payments are done appropriately and in a consistent manner. Further, the structure has been enabling the institutions HR officials to design realistic and acceptable minimum, mid-point, and maximum salary levels. This has been essential in eradicating monetary wastage through a structured system of salary review.

Similarly, it enables proper classification of employees in terms of profession, level of operation, job group, and education level. This helps in establishing or knowing the roles of each employee, why their emoluments differ and who does what.

Conversely, the compensation structure enables HR officials to assess and monitor contributions of each employee in the company. The classification system that the structure facilitates enables managers to establish the performance level of each employee (Martocchio, 2013). For instance, managers would easily know performing employees since their ratings would be high compared to non-performing individuals.

Not sure if you can write a paper on Compensation Plan Outline by yourself? We can help you for only $16.05 $11/page Learn More The company managers have been able to achieve this since the remuneration system is pegged on key performance parameters that include experience, merit, and seniority. It has enabled managers to establish the contribution of each employee from the top to the subordinate staff. This is because remuneration and other lucrative incentives are reserved for recognition of exemplary employees.

Probable recommendations that can aid the effectiveness of the discretionary benefits provided by the company

As defined, discretionary benefits are basic incentives that contributes in improving long-term well-being of employees. They are significant in ensuring holistic motivation of employees to perform optimally in their respective areas of operation. Although Dell Company has favorable discretionary benefits structure, it needs to be more competitive in its discretionary benefits.

The company needs to be open to its employees, establish their needs, and adopt amore favorable strategy of satisfying their needs. It should not only focus on the traditional discretionary needs of employees that are no longer motivational in the current competitive world (Martocchio, 2013). Therefore, it is recommended for the company to consider adopting modern reward systems and enhancement of social assistance as key strategies to improve the effectiveness of its discretionary rewards.

Firstly, Dell Company should include more financial and non-financial incentives that provide holistic satisfaction. They should include career development opportunities, financial assistance, and development of proper retirement plans. They should also include recognition of effort, and payment of commissions on performance at regular and consistent intervals.

Social reward programs that the company should consider adopting to improve the effectiveness of discretionary benefits to employees include improvement of working conditions and allocation of social time or sessions. These strategies hold the capacity of enabling the company to curb the high rate of employee turnovers tat has been witnessed in various institutions.

They will also contribute in motivating employees towards recording exemplary performance and high productivity. Assessment of employer-sponsored retirement plans including health insurance programs provided by Dell Company and comparison to the company’s major competitors.

Dell Company provides credible employer-sponsored retirement plans to its employees to enable them retire honorably. The retirement plans that the company has organized for its employees include retirement savings and group healthcare plans. The sponsored plans are to enable the employees to benefit from economical technique of receiving discounted services (Stanton, 2013).

The company has enrolled its employees to the national retirement scheme and it pays monthly remittances on behalf of the employees at low cost. The payments that are remitted to the schemes are part of the discretional benefits that the company offers to its employees.

The company also provides health insurance programs to its employees. The programs that include social security, health insurance, dental, and Medicare insurance are meant to enhance employee’s safety and health status. This is essential in enabling them to be more productive and focused in their duties (Stanton, 2013).

Evidently, Dell Company is credited for adopting the most flexible, credible employer-sponsored retirement schemes, and health insurance programs than its key competitors that include Lenovo, Toshiba among others. The company’s key competitors have not been focusing on providing quality sponsored retirement incentives or enrolling their employees to credible retirement schemes.

This has been hindering their employees from enjoying the benefits that accrues from economical techniques of acquiring discounted services compared to Dells employees. The companies has only been focusing on providing a number of health programs to their employees that include health insurance plans and social security plans. However, the health programs that they provide still remains inferior compared to Dell’s health insurance programs.

Conclusion Compensation structure is significant since it gives a structural and credible system or guideline that companies use to pay their employees. The structure is important in any business organization that pays workers. Indeed, any business organization that provides payment or salary to workers should have clear forms of payment. The payment structures must be prepared well and kept by the human resource officials who administer employee’s welfare including issues relating to remuneration.

This is vital since it is human resource officials who determine salary ranges for various positions and configure the scale of payment for specific duties that are performed by employees. They are the custodian of the payroll in institutions and their role is imperative in ensuring employee satisfaction.

References Heneman, L. (2002). Strategic reward management: Design, implementation, and evaluation. Greenwich, Conn: Information Age Publ.

Martocchio, J. (2013). Strategic Compensation: A Human Resource Management Approach: Boston: Pearson.

Ojimba, E. (2002). Pay Structures. Web.

Stanton, M. (2013). Employer-Sponsored Health Insurance. Web.