The Ricker company acquired 29 B.P stores in late 2008. The recent fall in B.P performance has greatly affected the company as it was on a gradual trend of growth. According to the Company president Jay Ricker the oil spill crisis has really made it difficult for his company to survive in the U.S market.
This has been brought about by recent boycotts from clients. The Ricker company has seen its income drop drastically due to dwindling gas sales as a result of the oil spill catastrophe. The company has seen its convenience store sales go down together with its gas sales. This is a big blow to the company as it depends mainly on convenience store sales for two thirds of its profit margins.
The Ricker company has formed a long partnership with B.P as its oil distributor. This partnership has brought several advantages to the Ricker company as it has been able to provide efficient and quality services to its client for the past years. The company accepts fleet cards from its long time partner B.P and others such as ‘Conoco Philips Fleet’, ‘Ricker oil fleet’ and the ‘Superfleet Marathon Fleet’.
Organisational structure The Ricker company is currently headed by Quinn Ricker who is the president of the company. Quinn replaced Jay Ricker who is now the company chairman in April, 2010. As company president Quinn’s roles / duties are to:
Monitor and deal with the day to day performance of the company.
Assess and keep track of the company’s performance on a daily basis.
Execute company policy.
Sign legal documents and certificates on behalf of the company.
Enforces the boards decisions.
Inform the board of company performance and activities.
As company Chairman Jay Ricker will be responsible for:
Presiding over boards meetings
Setting an agenda for the board of directors
The appointing and dismissal of company presidents
Facilitating the formulation of long term goals and visions for the company
The management structure of the Ricker Oil company takes up a pyramid shape. Pyramid management structures are advantageous as they allow for orderly and structured administration but also hinder the flow of information from bottom levels of the company to the top levels.
At the top of the Ricker company is the Chairman of the board followed by the board of directors. The board instructs the president who leads a team of managers in the implementation of company policy. The president oversees the operations of the marketing, procurement, human resource managers (Spoke, 2008). The managers are directly answerable to the president who consistently tracks their performance.
Get your 100% original paper on any topic done in as little as 3 hours Learn More The marketing manager is responsible for all the marketing and public relations activities of the company. The procurement manager is on the other hand responsible for the stocking and supply of the company’s gas stations and convenience stores. Lastly, the human resource manager is in charge of hiring / firing staff and ensuring healthy relations between the company and its employees. At the bottom levels of management are supervisors who are responsible for overseeing that the support staff carry out their duties effectively.
Objectives The Ricker Company is geared towards fulfilling the needs of its clients by providing quality products and services. The objectives of the company are to:
Provide clean energy efficient fuels
Supply and serve clients in the Indiana state
Provide friendly and fun customer service
Market and promote products from its affiliate companies e.g. B.P
Create a trustworthy relationship with the society
Provide clean and convenient stores for its clients
Corporate Social Responsibility The Ricker Oil company is very keen in giving back to the society from which it operates in and has gained much. In line with the company policy the Ricker firm sponsors numerous charity and environmental conservation organisations. The company sponsors the Habitat for Humanity which is a Christian organisation that is geared towards the provision of good housing to poor communities.
The company sponsors a single house to a community in its operating environments. The company has renovated and rebuilt 14 houses as at August, 2010 (Retail merchandise).
In April of the year 2010, the Ricker Oil company gave an amount of 21, 895 dollars to the Muscular Dystrophy Association (MDA). This amount was paid to the MDA so as to cover the costs of sending 27 children with muscular dystrophy conditions to the camp for therapy. This amount was raised from a campaign drive held by the Ricker group in which they sold shamrocks for $1 at their convenience stores (WSJ).
Other activities in which the Ricker group is involved in through the Ricker family include the Community Hospital, Community foundation and the Alternatives Inc venture.
The Alternatives Inc is an organisation that has been formed to assist people with disabilities such as both mental and physical. Through this organisation the Ricker oil group is able to align itself with its goals of giving back to the society (Manta).
We will write a custom Report on The Ricker Company specifically for you! Get your first paper with 15% OFF Learn More Human resource aspect The Ricker oil company employees over 700 employees. The Ricker company employees are driven by the urge to promote a family conducive workplace, ensure the customers are satisfied, provide quality services and catapult the company to a leader in its field.
The employees must each commit to the stores code of conduct namely, each employee must greet the customer in a positive way, maintain a positive and upbeat attitude in their work, maintain high ethical standards and work practices, maintain a regular work attendance, maintain high personal cleanliness standards and always strive to keep their work place clean (Ricker website).
The Ricker company has three categories of employees namely, customer care representatives, assistant store managers, store managers and a café lead. Support staff include delivery drivers and corporate support staff to work in the company’s headquarters. Part time vacancies and student internships are also provided.
The Ricker company offers one of the best salaries to its employees. The company aims to reward its employees for helping to contribute to its success. The wages for the employees are as below:
Customer service representative- start at a minimum of $7.25 per hour
Associate manager- Range between $9.00 and $11.00 per hour
Store manager- Range between $22000 and $42000 per year
Café lead- Range between $7.75 and $10.00
However, the employee salaries are subject to revision and depend on the individual performance of the employees. Employees are eligible to bonuses and salary reviews once they have proven to have the ability to perform well. Work experience and qualifications also influence the amount of salary that an employee is to receive.
The company also offers an array of benefits to its staff. All staff are eligible to health benefits; with the company paying up to 70% of the hospital bills for the employees. Other types of health insurance are facilitated by the company however they are voluntary e.g. dental and life insurance.
The employees are also eligible for vacations. The time allowed for the vacations varies according to the number of years which the employee has served the company. An employee of one year is eligible for a vacation of a week while an employee of 20 years is eligible for a vacation of 4 weeks (Ricker website).
Consumer Behaviuor Consumer attitudes and behaviour have seen a pronounced change due to the B.P oil crisis. The spillage crisis has lead to a change in attitudes among the consumers. This has hurt the Ricker company as it has lead to the fall in their sales volumes. The U.S markets have seen a drop in overall B.P retailer sales as the consumers have shifted to American owned companies.
Not sure if you can write a paper on The Ricker Company by yourself? We can help you for only $16.05 $11/page Learn More The United Kingdom (U.K) consumers on the hand have not been as discriminative as the American consumers. This has lead to many retailers in the U.S weighing their options on the possibility of rebranding their stations.
The consumer attitudes have been further worsened by environmental conservation groups and online communities that lobby for the boycotting of all B.P products. The consumers are however aware that the boycotting exercises will have minimal influence on the B.P company but will seriously affect innocent and hardworking retailers such as Ricker Oil (Dmnews).
Plestie Analysis Political. The gas station owners have faced many difficulties in the previous years. The volatile political conditions of the Middle East and soured relations with the U.S has led to drastic increase in oil prices in the previous years. The rise in gas prices has forced the retailers to reduce their profit margins so as to make more from direct fuel sales. The station owners are also faced with tight regulations that attempt to ensure they are responsible for their activities (Dailyfinance).
Social. The responsibility of gas companies towards the society has been on the growing increase. This has lead to a better association among clients with companies that have well elaborate social responsibility programs. Therefore many gas companies in the U.S have seen the need to involve themselves in social welfare groups and organisations so as to create reputable brands.
Industrial. The Ricker oil company is directly influenced by Porter’s five forces namely supplier power, threats from substitutes (Solar and green energy), barriers to entry into new markets, the ability of the buyer to control market prices and threat from competitors in the same market pool (Businessweek).
Environmental. Environmental groups have aided in the overall fall in performance of the Ricker company. This is because most green energy organisations have tarnished the image businesses involved in the gas and oil activities. This has been due to the worldwide promotion of green energy solutions. The recent B.P oil spill has caused even greater out roar from environmental conservationists who call for boycotting of B.P products.
SWOT Analysis Strengths. The strengths of the Ricker company lie in its good and healthy relations with its immediate communities. The company also boasts of a long heritage and existence in the Indiana market. This positions it strategically as it has been able to earn its client’s trust over the years.
Such a relationship with its clients has the potential to facilitate a comeback from the oil spill crisis. The good name that the Company has together with its known trademarks such as the Ricker pop leave options open for the company to make a shift from B.P to another supplier; without seriously hurting its performance (Financial times).
Weakness. The company dominanates a very fragile market whose consumers can shift opinions and preferences very fast. This therefore means that the company’s success is not secure and the company’s performance can drop drastically if all factors are not kept in check. Another weakness that the company faces is that its reputation is dependent on the reputation of B.P and thus for it to succeed the B.P brand must be well marketed and viewed (Csdecisions).
Opportunities. The Ricker company was on a growth trend until the oil saga ensued and negative publicity of B.P forced its sales to rocket down. However if the company can manage to come out of the crisis the future promises great returns.
Threats. The company faces multiple threats from rival companies; mostly retailers of companies such as Exxon Mobil, Chevron, ConocoPhillips and the Royal Dutch Shell.
The Gulf of Mexico spillage has been advantageous to retailers not dealing in B.P products as they have experienced a mild flood of new clients. This is a major threat to Ricker oil as their competitors now have a more competitive edge over them; based on environmental grounds and negative publicity (British Petroleum website).
Marketing Analysis B.P was synonymous with quality and reasonable prices. The Ricker company has benefited greatly over the years from the quality products that B.P provides and good retailer support mechanisms that have been put in place by its supplier. This fruitful relationship has facilitated the growth of the Ricker company over the past years.
The Gulf of Mexico crisis has forced B.P to revaluate its policies and business model. B.P will also be forced to dispose off a vast percentage of its assets so as to offset the costs incurred in cleaning up the oil spillage (Digg).
The future will see a more dormant B.P as compared to what it used to be. B.P has also sold off many of its retail stations in the U.S and is going on with restructuring plans. The changes in B.P operations will inevitably result in changes in retailer relations. The Ricker company must therefore make changes that will help it get through the crisis.
Marketing Strategy For the Ricker company to recover from the current difficulties it must find ways of creating consumer awareness on the cleaning up processes after the Gulf of Mexico oil spill.
The company must launch campaigns that will attempt to educate consumers on the unpredictable and uncontrollable nature of accidents. The campaign will try to make the clients understand that the Gulf of Mexico incidence was an accident and that B.P and its affiliates had no control over (ABC news).
The campaigns will involve the use of posters and coupons from the Ricker stores that will highlight and show B.P’s efforts in cleaning up the ocean and beaches after the spillage. Photographs and poster could be put outside every Ricker station showing images of the B.P clean up teams working to clean up the environment.
The marketing strategy aims at clearly highlighting that:
B.P fully accepts responsibility for the oil spill in the Mexico gulf
The spill was an accident an unforeseeable
B.P is determined to clean up the ocean and shores so as to try and reverse the effects of the spill
B.P is committed to cleaning up the environment at all costs
Boycotting B.P products seriously harms local traders
B.P needs help from the American people in the clean up process
The Ricker company could post advertisements in all its stations telling people to help B.P clean up the environment. The advertisements could read
“Buy from B.P and help us continue with the clean up process.”
Such a drive would promote the clients to buy from B.P so as to support its marine environment restoration activities (Businessweek).
The company can also introduce promotions so as to try and boost sales. The promotions could involve the mixing of products from its stores and selling the products for cheaper prices so as to entice customers. The Ricker management could also implement offers where a client gets a price for a certain amount of fuel consumed. Discounts could also be made on clients who fuel and also make purchases from the stores so as to try and boost the fuel and store sales (Manta).
The company will make use of social networking websites such as facebook and twitter. Marketing representatives will open accounts in the websites and create online communities in support of the company and services. Such as move is targeted towards the young generation who account for majority of subscribers in the social websites.
The Ricker Oil company could also offer free gifts to its clients who either shop or purchase fuel. The gifts will be in form of printed t-shirts, bags and umbrellas. The gifts will also serve as a marketing tool as the logos will be clearly visible once worn or used.
The marketing strategy is geared towards capturing clients in the Indiana state. The purpose of the marketing campaign will be to recapture the market. The Ricker company will carry out marketing activities aimed at re-establishing healthy relationships with the Indiana community.
The company will market its convenience store products together with its fuel products. Promotions of mix products and offers will be made so as to re-establish the connection that people had with B.P and Ricker oil. ‘Combos’ such as fuel and get a meal for free will be launched.
Promotion and marketing will be done via television, road shows and free services. For example free car wash will be offered to all clients who fuel up to $50 and above. Events and gifts will also be incorporated into the campaign.
The company will reassess its prices and come up with suitable prices so as to attract more clients. The company will also cut down its prices to allow for a bare minimum of profits. This campaign is to last for six months after which the prices will be increased gradually. During the price increase phase the clients will be retained by the use of loyalty programs.
Action Plan Advertisements
Banners will be printed and distributed to every Ricker station. The banners will attempt to show the effects of B.P boycotting on retailers. The banners will display words such as “Think first before you hurt the American retailer. Help us be more responsible for the environment. Support us as we change”
A collection of slogans and pictures will be designed so as to create awareness among the consumers. The company will also air television commercials in the Indiana region geared towards making use of Ricker’s long heritage in an attempt to recapture clients.
The Ricker company will need to make a shift in its branding strategies. The company will need to create a consumer association with Ricker Oil and less with B.P. This can be done minimising on B.P logos and identifiers in its coupons, receipts and websites. The company should scrap the use of B.P cards and should introduce new fleet cards.
Consultations can also be made with B.P so as to allow the Ricker company so as to allow the company to change its colour themes so as to minimise its association with B.P. New packages such as ‘The Ricker gas package’. Special prices could be offered for such packages in an attempt to woo clients back in.
The company will introduce ‘A Ricker Bonus program’. This will be a loyalty reward program in which clients will be rewarded for making purchases from the Ricker stations. Coupons could be issued to clients once they have spent a minimum of $100 in the stations. The coupons will then be entered into a televised grand draw and the winners of the draw awarded with prices. The grand price will be a ‘fuel efficient’ vehicle so as to emphasise the determination of the Rickers in maintaining a clean environment.
A vibrant and active presence will be maintained by the company in social networking websites. The company will be promoted using accounts in these websites. This will enable the creation of fun clubs and groups in support of the company and its operations. Loyal funs will be awarded with sponsored trips and holidays by the company. This would pose as a good incentive in promoting active membership in the company’s online community.
Summary The marketing strategies if implemented well enough will need to an increase in the companies sales and thus profit margins. The company will be required to take bold steps so as to ensure that it recaptures its clients and improves its overall performance. If the calculated marketing strategies are adhered to the Ricker Oil company can regain its position a market leader.
Referrences ABC News. Gas prices are the highest they have ever been. Web.
British Petroleum Website. Gulf of Mexico Response. Web.
Businessweek. Ricker Oil Company Inc. Web.
Csdecisions. ROI: Return On Involvement. Web.
Dailyfinance. Boycott BP? That Hurts Station Owners — Not the Company. Web.
Digg. Boycott BP? That hurts station owners, not company. Web.
Dmnews. Ricker Oil chooses Publicis as ad AOR. Web.
Financial times. BP Oil Spill. Web.
Financial times. BP spill leads to demand for more regulation. Web.
Financial times. BP oil spill confirmed as ‘world’s worst’. Web.
Inside Indian business. Ricker Oil Acquires 32 BP Stores. Web.
Manta. Ricker Oil. Web.
Pertroplaza. Ricker Oil uses PriceNet from KSS fuels to be the consumer’s buddy. Web.
Retail merchandiser. Ricker Oil: Standing out in the Crowd. Web.
Rickers website. The Ricker Oil Company. Web.
Ricker. Company History. Web.
Spoke. Ricker Oil Company. Web.
WSJ. Anger Over Oil Spill Spills Over To BP-Branded Fuel Retailers. Web.
Has Globalisation Led To Economic Growth? Essay essay help online free: essay help online free
Globalization is the increased interdependence of nations due to increased integration of individuals, finance and trade (Ritzer 2011, pp. 2). It is characterized by increased integration and interaction of individuals, governments and companies (Scholte 2005, pp. 2).
International trade and investment are the key factors that drive globalization. These two elements are the essential components of globalization. Additionally, advances in information technology allow the process of globalization to occur.
Globalization affects the environment, political systems, culture and the economy. This paper seeks to determine whether globalization has resulted into economic growth in various countries.
The process of globalization began after the end of World War 2. However, in the 1980s, technological developments and liberalization of the capital markets and trade accelerated the process of globalization.
Improvements in technology resulted into a reduction in transportation, computation and communication costs. The reduction in these costs enabled firms to undertake different phases of the production processes in different countries.
Liberalization of trade has made many governments not to offer protection to their domestic industries. Therefore, industries in such countries face foreign competition.
Hence, firms must produce high quality goods and services to be able to compete globally (Anwar 2002, pp. 411). This promotes economic growth of different countries.
Get your 100% original paper on any topic done in as little as 3 hours Learn More Globalization increases the market that a country’s producers can access. Notably, countries that participate in globalization benefit from unrestricted trade with other countries (Phelps 2007, pp. 371). Producers in a country are able to market their produce worldwide.
In addition, a country’s economy can benefit from global division of labour. International division of labour makes domestic producers specialize in lines of production. This results into efficiency in the production processes.
The result of efficiency, specialization and international competition is increased variety of products in the domestic market due to domestic and foreign production (Gup 2005, pp. 155).
Additionally, consumers in a country that participates in globalization enjoy goods and services of high quality at lower prices. This is likely to result into economic growth of that country.
Furthermore, countries that trade internationally due to globalization benefit from technological developments that occur in other countries. A country can benefit through acquisition of knowledge used in the manufacture of imported products (Breckenridge
Creative Ways of Teaching the Grammar Essay college essay help
Grammar entails learning rules which dictate how best to apply language and is a segment of the wide-ranging verbal communication studies known as linguistic. In order to develop a good writing skill, it requires one to appreciate the grammar set of laws though several students find it uninteresting, difficult and tedious to learn these rules.
Nevertheless, there are many ways which can be employed to different students of different ages to make it interesting and fun to study grammar. All these ways have to do with presentation that is how the subject is brought up to the students.
One of these ways is teaching grammar through use of ‘fun learning games. This is a strategy that can best be employed to students in an ESL classroom. When for instance teaching a topic on punctuation signs, a teacher may use this strategy by grouping the class into two, and take one group at a time for presentation.
Using a written sentence, the teacher will give every student in that group a particular word including all punctuation marks from that sentence which he/she should write down on a card. Then each and every student will line up with their cards in the proper order of the sentence. Subsequently the students holding the punctuation symbols will fit themselves within the sentence to fill in the punctuations appropriately.
To make this effective, the group that fits the sentence correctly will be get ten points and so on. If there is a mistake in sentence punctuation, the teacher will ask the other group to identify and correct them. If one student wrongly identifies the punctuation problem, he/she gets out for the group and the other group gets one point.
However, if he/she correctly identifies the problem, the group will be awarded two points. The process goes on till every mistake is identified or there is no one else from the opposite group who remains to give an answer or they fail to detect the mistakes.
At this point, the teach calls it “the end” of the first round, helps the students to identify the remaining mistakes if any and call for the second group which will be assigned a new sentence to present. After the competition, the group with the highest number of points will be termed as the winner which will be awarded through applauding or any other gift.
Get your 100% original paper on any topic done in as little as 3 hours Learn More Use of rhymes and songs is another creative way of coaching grammar. Songs are useful in enhancing remembrance of learned grammar. Most importantly, they create a chance of routine classroom activities where every student gets involved in learning.
A song that holds the rule of punctuation, such as “period comes at the end of every sentence”, “comma establishes a pause”, “question mark comes after a question statement” among other verses or musicale verses will make it easier for the student to recall which punctuation mark falls where.
Use of games in grammar teaching can be considered as the best communicative activity in ESL class. This is because, the use of game helps the students to gain both knowledge as well as skills to apply and use this knowledge. Games also create an environment which encourages students to practice and internalize structure, grammar and vocabulary comprehensively.
One reason for success in this strategy is that students are more interested in playing than sitting on desks to study. In addition games do capture the attention of the students and enable them to concentrate on the subject which enables them to absorb the language, grammar and punctuations (grammar rules) subconsciously.
Through use of familiar songs to the students, teachers can eliminate their challenges in classroom. Apart from being memorable, songs are as well motivating. They will motivate students to practice more as they identify with what they like, which includes the songs they are familiar with.
Through introduction of punctuation marks within a song, and practically performing it, students will always remember the usage of these marks when they come across statements similar to one they know.
More importantly, songs are essential in development of student’s ability in verbal communication, writing, paying attention and interpretation. Songs in ESL classrooms are significant tools in encouragement of extensive and intensive listening, and inspire use of imagination and creativity in a student when it comes to writing or speaking.
We will write a custom Essay on Creative Ways of Teaching the Grammar specifically for you! Get your first paper with 15% OFF Learn More
‘Globalizing Volkswagen: Creating Excellence on all Fronts’ Essay college essay help near me: college essay help near me
Table of Contents Introduction
Assessment of Piech’s Management Style
Concerns for Piech’s Successor
Introduction In today’s competitive business environment, it is especially important for organizations to develop and implement strategies that enhance their competitive advantage in the marketplace. Organizational sustainability through the development of core competencies and reassessment of management strategies must rank high on the agenda of management to achieve performance improvement and success in the business arena.
Through a critical analysis of the article ‘Globalizing Volkswagen: Creating Excellence on All Fronts,’ this paper purposes to demonstrate how transformation in VWs organizational structure, systems, HR policies, and corporate culture ensured successful implementation of its strategies.
Organizational Structure From the article, it is clear that one of the reasons why Volkswagen (VW) financial performance was deteriorating prior to the arrival in 1993 of Ferdinand Piech was an organizational structure that was unresponsive to the needs of competitive business environment. For instance, although VW manufactured 30 vehicle models on 16 platforms, there was minimal integration among the brands, resulting in wastage of human and physical resources (Radler 6).
VW Group had acquired other brand names, including Skoda, Seat, Bentley, and Bugatti, and owned a minority stake in Scania (Radler 7). In total, the Group ran seven brand names, which was rather complicated than previously thought. Piech structured the Group’s operations in such a way that Board members were put in charge of particular brand names, and it worked (Radler 16) Piech saw opportunities in such an expansive organizational structure.
Despite the challenges occasioned by the economies of scale, VW emphasized on keeping the brand names distinct to have the capacity to serve all important car markets with outstanding brands (Radler 11). In essence, the ‘full product range’ approach bore fruits for VW in terms of successful implementation of its strategies.
In the 1990s, VW embraced physical differentiation of its range of products due to the twin reasons of increased price differentiation between products and increased fragmentation of markets (Radler 12).
Again, VW’s huge organizational structure allowed an enabling environment for the physical differentiation, especially in its VW and Audi dealerships, inarguably placing the Group ahead of competition. The differentiation, more than anything else, assisted in arranging and formalizing the many components that existed to provide organizational efficiency and effectiveness (Erickson, 2005). This arrangement ensured successful implementation of VW’s strategies.
Get your 100% original paper on any topic done in as little as 3 hours Learn More Organizational systems In simple terms, a system can be defined as a collection of parts that are purposely integrated together to accomplish an overall objective (McNamara para. 1). To return to profitability, VW had to transform and rationalize its car production systems to cut back on costly duplication of investment (Radler 8).
The Group adapted the platform approach to car production, leading to shorter design and development times, lower production outlays, and economies of scale. The platform approach made it possible for VW to assume a global manufacturing system which enabled the motor vehicle giant to optimally utilize all of its facilities worldwide and minimize wastage of resources.
The similarity of the platforms was of particular importance to VW since, not only did it allow for shorter lead times in plants, thereby improving flexibility, but it also allowed underutilized plants to request for work from other plants (Radler 9).
All components in a system must be interrelated and work in harmony to achieve the desired outcomes. In this spirit, VW, under the leadership of Piech, undertook to align production and sales (Radler 10). The previous system of production was not viable since it required cars to be produced and stocked for months before they could enter the market in peak season, thereby constraining the much needed working capital.
Under the new system, employees were obliged to work for up to 48 hours weekly during the peak season, and appreciably less during other times. This system paid dividends in terms of increased flexibility, reduced costs, and efficiency of production. The Group also embarked on an ambitious project of enhancing its global sales, especially in North America, Asia, and Europe realizing that manufacturing excellence alone could not drive its business agenda in the competitive automobile industry (Radler 11).
The addition of the financial services arm brought increased business in car financing and diversification of services in other areas beyond car financing. Specifically, VW came up with financial packages aimed to benefit specific groups sharing unique needs such as retail customers, fleet customers, dealer services, and banking services, thereby increasing its profit margins manifold (Radler 14). This venture ensured successful implementation of VW’s strategies.
HR Policies When Piech assumed the leadership of VW, the Group had an excess 30,000 employees. According to Radler, “…rather than laying them off and sending whole regions in an economic freefall, he [Piech] decided to introduce a four-day workweek…workers had their annual work-time reduced by 20% and received 16% less salary” (15).
We will write a custom Essay on ‘Globalizing Volkswagen: Creating Excellence on all Fronts’ specifically for you! Get your first paper with 15% OFF Learn More It could be said that VW HR policies were favorable to employees and thereby gave them the urge to give their best. When other companies were fighting against employee unions, VW, through the intervention of Piech, advocated for the formation of a global employee council. This proactive approach towards employee interests must have contributed towards the success of VW.
Corporate Culture Personal responsibility for decisions taken was what transformed VW’s corporate culture. Before the entry of Piech as the Group’s CEO, nobody was assuming responsibility of the failures and dismal financial performance witnessed (Radler 17). To ensure successful implementation of VW’s strategies, such a protectionist approach had to be overhauled and individual brands were required to assume responsibility for their actions.
Second, all top managers were required to convene once a month in secret locations to test their products and exchange ideas, concepts, and new technology trends. It can be said that VW employed an open corporate culture, enabling brand managers to meet and exchange ideas on what worked best and how (Radler 17)1.
According to Rhodes et al (2004), such a corporate culture encourages creativity and innovativeness – much needed assets in the automobile industry. In addition, it is well known that businesses thrive on new concepts and ideas. VW’s open corporate culture ensured communication of ideas, concepts, and visions in an accurate and objective manner which is critical in ensuring successful implementation of its strategies.
Assessment of Piech’s Management Style Although he has been called a firebrand CEO, Piech’s management style reflects of someone who is in touch with what is happening on the ground. He is responsive to the needs of employees as long as they deliver to expectations, and is always ready to question, probe and ask for clarity at the plant level. His can be called participative management style as it involves sharing critical information with employees, including involving them in important decision making processes (Buzzle.com para. 2).
At the management level, Piech’s management style can be termed open, precise, and often assertive. He introduced glass offices for managers and board members in an attempt to encourage open communication, and sacked managers who were adamant to respond to his management style (Radler 15). Such managerial authority is needed to streamline the objectives of the organization and ensure that the executives entrusted to champion the company’s growth agenda are pulling in the same direction.
Concerns for Piech’s Successor The immediate concerns for Piech’s successor would be to consolidate the impressive growth patterns already achieved by engaging cost-cutting measures and entering into new markets. He should also be concerned about building brand teams, processes, and networks of relationships that will be resilient enough to maintain and expand growth. This can only be achieved through developing and implementing processes that the will enable the Group to reap maximum benefits from its core competencies.
Works Cited Buzzle.com. Participative Management Style. 2010. Web.
Not sure if you can write a paper on ‘Globalizing Volkswagen: Creating Excellence on all Fronts’ by yourself? We can help you for only $16.05 $11/page Learn More Erickson, R. The Importance of Structure in an Organization. 2005. Web.
McNamara, C. Thinking about Organizations as Systems. (n.d.). Web.
Radler, G. Globalizing Volkswagen: Creating Excellence on all Fronts. International Institute for Management. 2003.
Rhodes, J.T., Pitts, S.T.,
Comparative Analysis of Operations Management Strategies at Merck argumentative essay help
Executive summary With the advent of innovative technologies and recent shifts in the consumers’ culture, more and more companies realize the importance of effective operations management.
Due to the present day realities of intense competition in the pharmaceutical arena, the leading companies cannot afford to put emphasis on only one aspect of quality improvement. Underestimating the significance of any of the company’s many sectors may result in decrease in the company’s revenues and lack of customers’ trust in the brand.
Taylor (1998) noted that in the case of private-sector companies, the mission of the operations function is usually expressed in terms of profits, growth and competitiveness; in public and voluntary organisations, it is often expressed in terms of providing value for money (p. 74).
The mission of pharmaceutical companies such as Merck
The new product development process Dissertation a level english language essay help
Organizations today are constantly facing increasing global competition in the marketplace that demands more frequent innovation of goods and services that are of a high quality. The challenge such organizations face is to be more customer focused, responsive to their needs and provide goods and services that are cost effective.
This can be achieved by value delivery and creation where value delivery entails order fulfilment by ensuring the flow of materials, products and services through production and distribution while value creation entails new product or service development activities that identify the customer’s needs in the form of new products or services (Handfield, et al. 2000).
The new product development process is a series of interdependent and often overlapping stages during which a new product or service is brought from the idea generation stage, business or technical assessment, product or service conceptualization, product engineering and design, to the readiness stage for production or manufacturing.
As the product or service concept moves through these various stages, the idea is refined and evaluated for business and technical feasibility where the design is fine tuned and prototypes are developed for testing. The design is then finalized and preparations are made for the full scale production of the product or service (Handfield et al, 2000).
The new service development process which is derived from new product development is mostly concerned with the development and marketing of services instead of goods. A service is an act carried out to a customer that is intangible, inseparable and heterogeneous (Luteberget, 2005).
Customer Involvement in New Product/Service Development Customer involvement in the product or service development process is the interaction or collaboration between the users of the product or service and the employees of a company during the period of product development to actualize it into a commercial product. The customer’s involvement in the development process entails an active engagement in the process with the developing company (Pinegar, 2000).
As Pinegar (2000) states, the customers role in the product or service development process is viewed in terms of their expressed wants and desires, the satisfaction that the good or service offered to them, their relationship with the developing organization and their response to previous product and/or service innovations. The customer is seen to be critical in the product or service development process because he/she is viewed as an integral component in the business strategies of an organization.
Get your 100% original paper on any topic done in as little as 3 hours Learn More The role of customers in new product development has recently been the subject of discussion and study by researchers in the product development field. According to Pinegar (2000) the role of a customer can be classified into four categories which are coaching, partnering, reporting and advising. These classifications are used to explain the user involvement in the different stages of the product or service process.
Coaching involves the identification of product problems and opportunities in the market place and generating ideas that will be used in the product development process by conducting customer surveys to find out whether the current products meet the changing needs of consumers.
The partnering category involves the evaluation and analysis of alternative methods of product implementation while exploring the possible applications of the product other than those it was designed for. A business analysis is conducted where the customer partners with employees of the company to see whether the product or service will be viable in the market place.
The analysis of new innovation ideas will involve methods such as attribute analysis which has three approaches that can be used in generating new product or service ideas. The determinant gap analysis approach entails considering the attributes of the marketplace in determining which product or service innovation a company should undertake. These attributes can be the competitor’s products/services or previous products and services the company has produced (Anandan, 2009).
Perceptual gap analysis is used to analyze ideas when the attributes of the products or services in the marketplace are unknown. The similarity and dissimilarity analysis involves the evaluation of previous products/services by analyzing their similarity or dissimilarity to each other based on product/service attributes. Similarity analysis evaluates products on the same set of attributes while dissimilarity analysis focuses on the different attributes of the product/service (Anandan, 2009).
After the idea has passed through the business analysis stage successfully, the next step will involve the actual development of the product and prototype testing. During this stage the idea is translated into more concrete and tangible terms with regards to a product while for a service it is translated into a doable act.
This stage involves the consideration of customer satisfaction and technical feasibility by analyzing customer surveys and researching of the market to find out whether the product is satisfying their needs (Avlonitis and Papastathopoulou, 2006).
We will write a custom Dissertation on The new product development process specifically for you! Get your first paper with 15% OFF Learn More The advice category involves the use of product development specialists to identify product or service problems and opportunities by monitoring the trends in the market place and also the activities of their competitors. This stage is useful in the idea generation stage and also in the product testing stage of the product/service development. The product is tested in-house by the design team, a process known as alpha testing or by providing a sample to the intended market users a process referred to as Beta testing.
The alpha and beta testing methods are mostly used by developers of computer software who provide beta versions of their software for testing to computer experts. Gillette Company is well known for its ability to successfully launch new products into the market and meet its consumer’s needs. This is largely due to their continued use of the alpha and beta testing methods (Avlonitis and Papastathopoulou, 2006).
Focus groups are also used in this stage to test product samples by looking at what other applications the product can be used for. The last phase is the product launching phase into the market. During this stage, company finalizes and implements the production or service operations plan and also the marketing plan.
The customer’s involvement in this stage will be to purchase, use and provide feedback about the product. The reporting category is useful to the company as it enables the users of the product or service to provide feedback on the tests conducted on the new innovation by carrying out customer surveys, market research and customer visits (Pinegar, 2000).
Managing Customer Involvement in the Product Design Process The early stages of the product design process are sometimes characterised by uncertainty when it comes to identifying product concepts that will lead to the development of a successful product that will be acceptable by the market.
Poor management of customer involvement knowledge in these early stages might lead to problems involving customer acceptance and product design in the final stages of the development process which might prove to be expensive to reverse. Because customers are the final stakeholders of the product, involving customers during the first stages of the development process will reduce uncertainty that is usually associated the process (Bogue and Sorenson, 2006).
In order to manage customer involvement effectively and efficiently, Bogue and Sorenson note that market orientation should be considered by companies that are pursuing new product innovations. Companies that have market orientation are viewed to be more proficient in gathering and analyzing information collected from consumers in the market. Customers are viewed by these market oriented organizations to be significant designers because they make important contributions to the product design.
Market oriented companies are expected to have a clear understanding of the needs of the customer which will allow them to manage the customer’s involvement and the knowledge they provide in developing the product which will in turn enable them to develop products or commodities that are of a superior quality to meet the customers needs resulting in a positive influence on the innovation activities of the company.
Not sure if you can write a paper on The new product development process by yourself? We can help you for only $16.05 $11/page Learn More Customer involvement management can be done by carrying out facilitation in the concept development stage by using techniques such as focus groups, sensory analysis and conjoint analysis methods. These market oriented techniques can help the company to determine the feasibility of the product design and its acceptance to the market (Bogue and Sorenson, 2006).
User-led innovations The user led innovation concept was developed by Von Hippel in 1986; He defined the concept of lead users as people who had strong needs that would become prominent in the marketplace in the future. According to Hippel, lead users were viewed to be ahead when it came to trends in the marketplace.
They often faced needs that could not be met by the available products or services, a situation which saw them filling this gap by modifying the available products to their own liking. This created the user led innovations which were common in the technology industry of software and information technology. User led innovations mostly relied on localized information that was already in the users possession (Burmann and Arnhold, 2008).
Von Hippel described the process of user led innovations as involving the first stage where the users innovate the product. After innovation, they would join communities that were driven by the common need of collective innovation after which the user manufacturers would implement the idea using low cost capital production techniques.
The innovations made by the users served the purpose of not only creating new product concepts that would be used in forecasting the needs of the current market but they would also be used by companies to commercialise the innovations into products that would be acceptable and usable to a large mass of consumers.
To enhance the commercialization process, the manufacturer of the product would look for lead users, evaluate their innovations and then incorporate the users into the development process of new products (Burmann and Arnhold, 2008).
Hippel’s user led innovation concept has recently undergone some modifications by researchers such as Berthon, Pitt and McCarthy who introduced the concept of creative consumers to further explain lead users. They defined creative consumers as individuals or groups of people who adapted, modified and transformed a product concept to meet their individual needs.
Research on New Product/ Service Development Understanding the customer’s preference is a basic part of any product development system. The traditional product development process incorporated the use of tools such as market data, focus groups and surveys to collect important information about market trends and the customer’s perceptions of the company’s goods and/or services. Recent research on new product development has provided some valuable insights into the relationship between the user’s involvement in product development and their satisfaction.
Gruner and Homburg in their 2000 research based their findings on the German machine industry by studying the relationship between the intensity of the customer’s involvement during the different stages of product development, the characteristics portrayed by the involved customers and the success of the product their discoveries indicated that the involvement of the customer through certain phases of the process had a good impact on the products success.
Their empirical studies showed that the customer’s involvement in the early stages of the development process gave a higher success rate than when they were involved in the mid and last stages of the product development process which yielded a lower success rate. This shows that when the users were involved in the idea generation stage, there was a higher chance the product innovation was going to be successful in the market than when the consumer was involved in the testing stage (Gruner and Homburg, 2000).
Alam (2002) conducted research on how a customer’s involvement contributes in the new service development process by concentrating in the B2B industry.
He divided his work into four research areas which were; the objective or purpose of involving the customer, the stages of involvement, intensity of the involvement and the mode of involvement. The results of his study showed that there was only one purpose of involving users in service development which was to achieve the successful development of a service that achieved the desired purpose of the customer.
According to Alam’s research, customers are involved in all the stages of the product or service development process but where there involvement was most important was in the idea generation stage, the product or service design stage and the product testing or pilot rum stage.
The intensity of the user was divided into four levels one of them being the passive acquisition of input where the users took the initiative to provide input in the developing of the product or service. The second level involved the providing of feedback on specific issues where the developers of the product approached service users to obtain information on specific issues at the various stages of the development process.
The third level involved extensive consultation with the users or customers where the service or product developers invited the users to share their knowledge about what they want in the new product and also provide their own inputs into the process. The final stage involved the incorporation of customers into the development team to see how the product will be developed and whether it has met the specifications and desires of the design team and the user (Alam, 2002).
Examples of New Product/ Service Development in Companies: Volvo and Skype Skype, the global free telephony Company that is rapidly expanding in its operations around the world involves customers in its new service development process. In Skype’s service development, customers are allowed to co-produce the directory by downloading Skype software and then registering as users of the software.
The customers can then expand the directory by recommending Skype to their colleagues, family and friends. As their friends register, they can also download the same software and expand their directories in the same way.
Skype does not need any mainframes since it incorporates the unused capacity in its registered users. This means that it is the users who facilitate the creation of value in Skype’s services by sharing and developing in Skype’s services. The customers also have the opportunity to run the help desk (Edvardsson, et al. 2006)
In its product and service development process, Volvo uses the program Concept Lab Volvo to inform its customers and users of its products and services about its design principles and also about emerging car design concepts. The users are allowed to provide feedback on these car designs and they can also have one on one chat sessions with the developers and design team. The developers use this information in their ongoing design work.
Volvo also uses target groups in its idea sourcing stage where people in trend sensitive markets and areas with a high design capability are invited to design parts or components of the whole car. An example of this target group is the Your Concept Car which was designed by eight women (Edvardsson et al, 2006).
Success and Failure of New Product Development Sampson (as cited by Luterberget, 2005) in his 1970 studies described a new product or service to be successful by looking at whether it has satisfied the needs, wants or desires of customers. He also described a successful new product as possessing outstanding performance when compared to other products that were designed for the same purpose.
Products which undergo minor or major changes might fail to meet the classification of successful new product innovations. A major source of successful competitive advantage for organizations in the future will be the consistent and successful development of new and modified products and services. However the product life cycles are reducing as the product variety increases because of niche market penetration.
In the case of a group of consumer products introduced in the 1920s, the average time from the introduction to the peak production of the product was approximated to be 28 years. For a group of similar products introduced in the 1960s-70s the approximate time for peak production was estimated to reduce to 10 years. This trend is seen to continue and will pose a threat to the product development process (Barclay, et al. 2000).
In a 1987 case study of 149 UK engineering based companies, surveys conducted found that the average product life cycle was 12 years and the average development of a new product was 22 months. The same surveys were conducted again in 1996 and they showed that the product life cycle had now become eight years while the development of a new product would now take 15 months.
Such estimations show that the number of new products introduced into the market in the next five years would be twice that of the last five years (Barclay et al, 2000). When research evidence on the success and failure of product or service development is examined, the failure rates have remained at 30% for the last 60 years. This evidence shows that companies are not improving in their product development activities and that they are also becoming more expert and critical in the approaches to new product or service development.
An example of a product design that failed in the past is the Premier Safe Cigarette which was seen to be one of the biggest design failures of all time. The basic idea behind this cigarette was to have an inner cardboard tube with holes along its length which would hold the tobacco.
At the end of the tube was some charcoal which when lit released nicotine. The nicotine passed through the holes in the tube which reduced the chances of smoke and tar. After seven years of development, test marketing was conducted which showed that the cigarette was difficult to light and it had a terrible taste.
The failure of the cigarette cost the developing company, RJR Nabisco $500 million, a result which was partly attributed to the break up of the company. A service design that failed in the recent past was the Internet University (UkeU) which was launched in September 2003.
The program was abandoned after 900 of the expected 5,600 students enrolled for courses that cost £44,000. The failure was due to that fact no previous market research had been conducted to determine if there was any demand for e-learning. The losses incurred amounted to £50 million (Hollins and Shinkins, 2006, p.131-132).
Conclusion and Recommendation The ability to produce a steady flow of successful new products or services consistently is one of the key factors that lead to an organizations success. The role of a customer in product and service development is a fairly new concept that is yet to fully catch on with most companies when it comes to developing new innovations.
However the general feeling about incorporating the user’s views while developing the products/services is optimistic and good. Researchers have also shown involving customers in the development process increases the success of the goods or services in the market in terms of launching and sales.
Customer involvement will also lead to improved quality in company products or services with customer value being taken into consideration. The performance of the product in the market can also be monitored by looking at how involved the customer was in the development process. Organizations should therefore view customer involvement in the development process as vital since the success or failure of a product or service will depend on whether it meets the needs and desires of its target market.
Companies should ensure there is user involvement in their new innovations as this ensures that the needs in the target market have been met, satisfied and incorporated into the new product or service. Companies should also have a clear view of what they want to achieve by customer involvement in their product and service innovations.
References Alam, I. (2002) An exploratory investigation of user involvement in new service development. Journal of Academy of Marketing Science, Vol.30 p.250-261.
Anandan, C. (2009) Product management. 2nd Edition. New Delhi : Tata McGraw-Hill.
Avlonitis, G.J. and Papastathopoulou, P. (2006) Product and services management. London: Sage Publications
Barclay, I., Dann, Z. and Holroyd, P. (2000) New product development: a practical workbook for improving performance. Great Britain: Reed Educational and Professional Publishing Ltd
Bogue, J., and Sorenson, D. (2006) Managing customer knowledge during the concept development stage of the new food product development process: Department of Food Business and Development. Ireland: University College Cork
Burmann, C., and Arnhold, U. (2008) User generated branding: state of the art research. Berlin, Germany: Transaction Publishers
Edvardsson, Gustafsson, Kristensson and Magnusson (Eds) (2006) Involving customers in new service development. London: Imperial College Press
Gruner, K.E and Homburg, C. (2000) Does Customer Interaction Enhance new product success. Journal of Business Research, Vol 49, p.1-14.
Handfield, R.B., Monczka, R.M., Ragatz, G.L. and Frayer, D.J. (2000) New product development; strategies for supplier integration. Milwaukee, US: American Society for Quality press
Hollins, B., and Shinkins, S. (2006) Managing service operations: design and implementation. London: SAGE Publications Ltd. Pp. 131- 132
Luteberget, A. (2005) Customer involvement in new service development: how does customer involvement enhance new service success? Master’s Thesis in Information and Communication Technology. Agder University College: Faculty of Engineering and Science, Vol (2) 12-16
Pinegar, J.S. (2000) Customer involvement in industrial product development: creating superior products. Power point presentation [online]. Web.
Mergers, Acquisition And International Strategies Essay essay help online free: essay help online free
Table of Contents Walmart’s Merger with Massmart
D. R. Horton Domestic operations and Proposed Merger
Walmart’s International Business and Corporate Level Strategies
D. R. Horton’s Business and Corporate Level Strategies
Mergers and acquisitions have become very common in contemporary business environment. This is because of the increased appetite of corporations to expand their operations into the international markets in order to take advantage of the growing profit potential.
In addition, firms are experiencing increased competition in their respective markets, thus finding it more prudent to engage in mergers or acquisitions as a strategy of gaining competitive advantage.
This paper will discuss two companies, where one (Walmart) has entered into a merger and diversified internationally, and the other company (D. R. Horton) has concentrated on domestic market without engaging in a merger.
Walmart’s Merger with Massmart The contemporary Business environment has become very competitive, forcing many companies to invest in strategies that will make them gain competitive advantage. Most of the large companies are opting for mergers, acquisitions, or internationalization strategies as means of enhancing their operations.
One company that has embraced the importance of mergers and acquisitions is Walmart, as it enhances its business penetration across the globe. Walmart is one of the largest retail chains in the world, thanks to its low-price business model.
This approach has shown sensitivity to the needs of consumers, leading to the phenomenal growth of the company since its inception in 1962, and forcing the company to spread to foreign markers.
Today, Walmart is present in all continents of the world. However, Walmart’s global success has been facilitated by its strategy of merging with retail chains in the destination countries and blending its business model with the cultures of those markets.
Get your 100% original paper on any topic done in as little as 3 hours Learn More One of the most high profile mergers that Walmart has been involved in is that of Massmart South Africa (Roberts
History of Netflix Company Essay college essay help
Competitive advantage As soon as Netflix was founded in 1997, it employed a unique strategy of renting out DVDs at a fixed monthly rate. This outstanding strategy enabled the company to win many customers. The subscribers enjoyed the convenience brought about by the unlimited access to DVDs.
They could access the movies of their choice from anywhere, and this reduced the shipping expenses and DVD handling inconveniences. The online movie service enabled Netflix to obtain the “first to market” competitive advantage. Since then, Netflix has dominated in the online movie service providers, and it employs competitive strategies to maintain its customers.
Blockbuster, Wal-Mart and Comcast are the main competitors of Netflix. The healthy competition between the three companies has greatly benefited the customers. Before blockbuster could wake up and recognize the online subscription technique, Netflix had already domineered in the market. Wal-Mart and Blockbuster are very rich companies and they immediately launched services similar to those of Netflix.
However, since Netflix had already won the “first to market” competitive advantage, the two competitors experienced uninspiring sales and pulled back. This marked yet another advantage to Netflix, and its online subscription business boomed. Further, the company employed service differentiation strategies to retain customers and obtain new ones.
Netflix realized that maintaining its competitive advantage needed a reevaluation and embracement of the technological transformations. Immediately after the introduction of the smart phones, the company offered a mobile application for the Apple iPad and iPhone.
To crown it all, Barnes and Noble bookstore giants were impressed by Netflix’s efforts, and they signed a deal with the company to pre-install Netflix’s apps on their tablets.
The company’s managers are alert; they check out on new technologies and offer their apps. With this working spirit, the future of the company is bright, and its competitive advantage will prevail for a long time. Netflix competitors will have to work extra hard to beat the highly esteemed company.
Get your 100% original paper on any topic done in as little as 3 hours Learn More Netflix’s other competitive advantage against its competitors is its response to customer needs. With the evolving world, customers want to purchase things using the most reliable method. Netflix have made it very convenient for customers to purchase movies through their smart phones and tablets.
The company offers titles of the newest movies at considerably reduced prices. For those who prefer to have the DVDs, the company has an online delivery program that enables customer to receive DVD’s of their choice without leaving their homes.
The home delivery service meets the needs of the aged and ailing persons who would like to obtain entertainment at the comfort of their home. Netflix also takes care of the needs of the children. Recently, the company introduced the “just for kids” segment in the iPad apps. This application offers movies and shows for children under the age of 12.
While many competitors would think that lowering price is what would attract customers, Netflix focuses on maintain high quality services. Having won the First-To-Market competitive advantage, the company aims at maintaining its customers by providing worthwhile services.
Although Netflix’s prices are higher as compared to the competitors’ prices, its royal customers purchase movies from them because they obtain value for their money.
The discussions imply that Netflix stands at a very high competitive advantage over its competitors. It holds at least 33% of the online video downstream market. Netflix has done a lot of research to identify its strengths, and weaknesses. The “first to market” competitive advantage is the greatest strength that the company has struggled to maintain all through.
It has managed to retain old customers, gain new customers, and most importantly, sustain its competitive advantage without necessarily competing on price. The highly esteemed business strategies create a natural entry barrier and businesses shy off to compete with Netflix.
We will write a custom Essay on History of Netflix Company specifically for you! Get your first paper with 15% OFF Learn More Value chain analysis Value chain analysis is a strategy that seeks to increase customer satisfaction, and have an effective control of costs. Netflix has employed various strategies that enable it to run its activities smoothly and meet the customers’ needs. Their strategies range from inbound logistics, strategic operations, marketing strategies, and esteemed customer care services.
Inbound logistics: Netflix has maintained enough DVD stock for the most popular movies. Therefore, customers have a high reliability trust on Netflix because they know that they will always get what they want whenever they want it. The company ensures it is among the first companies to receive and distribute new movie titles to meet the need of the new generation.
Strategic operations: Netflix works towards ensuring that whatever they sell is of high quality. The operations involve manufacturing and testing of the DVDs to ensure they are in good working conditions. The company ensures that they offer excellent movie titles and excellent customer services to have return customers.
Marketing: Netflix have upgraded their website to contain all the needs of their subscribers. The home page displays the available DVDs and the accompanying recommendation for each of the DVD.
The site is personalized such that subscribers can access DVDs of the same series or theme. Research indicates that majority of the Netflix’s subscribers were recommended by friends who had experienced the company’s excellent services.
Internal organization: Internal organization is a very important aspect that portrays the true image of the company. With the help of a control system, the internal employees are highly organized to attend to the various needs of the customers. Office workers organize and determine the DVDs that need distribution and re-stocking.
The human resource takes the core responsibility of recruiting new staff and training existing ones when need arises. The finance officers ensure transparency of all operations, and the accountants account for every amount of money that passes through the finance office. The internal service providers work tirelessly to maintain Netflix’s competitive advantage.
Customer support: Netflix communicates with its customers through the internet. The number of subscribers and DVD titles are infinite. The customer service supporters are always present to respond to the needs of the customers. The design of the Netflix website is created in a manner that strengthens the relationship between the service provider and the customer.
Not sure if you can write a paper on History of Netflix Company by yourself? We can help you for only $16.05 $11/page Learn More The recommendation feature makes the company’s services unique and smart as compared to competitors’ services. Further, the customer service providers are readily available to respond promptly to the customer queries. Service providers have developed a way to study the customers and maneuver the operating decisions.
Research and development: Netflix managers are always alert to identify the newest technological advancements that can help in improving their business. With the help of the procurement department, the Netflix managers can easily identify the needs of their customers and address them accordingly. The value chain analysis implies that the company has immense control of its internal and external activities, and this has contributed to its success to having a competitive advantage above its competitors.
SWOT Analysis of Amazon Report best essay help: best essay help
Amazon Incorporation is a leading American online retailing company. Amazon operates different subsidiaries in 11 nations globally. The corporation offers a wide range of services and products to its customers.
Amazon’s online presence and logistical operations have made its business competitive and successful (Mennen 27). The SWOT Analysis below offers a detailed description of Amazon’s position and performance as a leading online marketer.
SWOT Analysis Strengths
Amazon is a “great name” among its consumers in 11 countries. The company’s brand is known for its ability to fulfill the needs and expectations of many people globally. Amazon’s brand equity has made the company a leading company.
Presence of Big Selection
Amazon is definitely a giant search engine. It offers cloud computing to other companies and businesses thus making its strategy successful. Amazon is a leading search platform alongside Google and eBay.
Digital and Hardware Ecosystem
Kindle devices have made Amazon successful. The current sales of Kindle products are making it easier for Amazon to sell e-books thus improving its business. Amazon continues to add more media content and digital products thus emerging successful in the industry.
Superior Services and Products
Amazon’s consumers admire the products and services because they address their needs. This has made the company a leading competitor in the industry.
Appropriate Distribution Channels
Amazon operates its business in different countries across the world. To make this process successful, Amazon has developed an efficient logistics and supply chain (Mennen 13).
Get your 100% original paper on any topic done in as little as 3 hours Learn More Weaknesses
Taking on Competition
Amazon has tried to dominate new sectors and compete with existing giants (Mennen 13). This has resulted in losses that making the business less profitable. This means that Amazon should concentrate mainly on its core business.
Reduced Margin Businesses
Amazon records high volumes of sales that translate into low profits. The company has a huge market share but earns very little from the increased level of sales. Amazon’s profits are minimal in comparison to those of other retailers.
Although the company’s online presence is a major strength, it becomes a weakness because it is the only platform for marketing its products. This explains why the company is unable to market its products globally (Mennen 64).
More people are using the internet today. Amazon stands a chance to benefit from this new development. The company can utilize the current use of the internet to advertise and market its products to the global consumer.
In the recent past, Amazon began to market different grocery products using ‘mail space’. People are presently consuming such products than ever before (Damsch 29). This explains why Amazon will continue promoting a profitable business.
Amazon is presently operating in many countries. The company has numerous opportunities to expand its business. The company can build its unique presence in different countries such as India, China, South Africa, and Brazil.
Online Payment System
The world is becoming digital. More people are using online payment methods to execute different transactions. Amazon can strengthen its business from this opportunity because more customers can pay instantly (Damsch 38).
We will write a custom Report on SWOT Analysis of Amazon specifically for you! Get your first paper with 15% OFF Learn More Threats
Cybercrime and phishing have become common than ever before. Such online crimes target the companies like Amazon that operate their businesses online (Mennen 103). Hackers can attack the company’s website thus affecting its business.
Amazon continues to face numerous legal challenges and lawsuits from different competitors and customers. Such lawsuits continue to affect Amazon’s performance.
In the recent past, different companies have formed alliances to compete with Amazon. This means that Amazon should realign its business strategy in order to remain competitive and profitable in the online retailing industry (Mennen 13).
The online industry continues to attract more companies and marketers than ever before. Smaller corporations like “Groupon Corporation” continue to dominate the industry (Damsch 64). This explains why Amazon might lose its business.
Implications for Amazon’s Business Performance It is notable that Amazon is a leading online marketer despite the current threats and weaknesses. However, if the company is to remain competitive, it is necessary to consider some of the best business models in order to improve its business (Damsch 74). For example, the SWOT Analysis indicates that Amazon should focus on its core businesses.
As well, the company needs to advertise widely and invest in new markets. The company should design the most secure online systems and security measures to deal with hackers. With these considerations, the company will continue using its current strengths and opportunities to promote its business.
Works Cited Damsch, Manfred. Amazon Marketing Strategy. New York: Longman, 2011. Print.
Mennen, Miriam. Global Corporate Strategy: A Critical Analysis. New York: John Wiley and Sons, 2010. Print.
Not sure if you can write a paper on SWOT Analysis of Amazon by yourself? We can help you for only $16.05 $11/page Learn More
Making His Way to the Top: The Orphan Who Works His Way to the Top Essay essay help: essay help
One of Eliot’s most influential works, Middlemarch is literally packed with characters that, nevertheless, turn out to be fully developed and have unique personalities. Obviously unwilling to resort to creating stereotypes, Eliot managed to create unique story arches for each and every one of them – and, naturally, they all leave an impression.
One of the major characters to the plot, Lydgate is a mixture between a positive and a negative character, who, on the one hand, fights stereotypes and, on the other hand, reinforces them, which, combined with his passion for science and complete disregard of the everyday world, makes him one of the most memorable characters in the book.
One of the most fascinating things about Lydgate’s character is that it cannot be classified as either the positive or the negative character in the context of the II and the II parts of the book. True, he does make a few mistakes, yet his intents are never malicious, and he clearly means no harm. His naivety and self-absorbedness, however, clearly shows that he is far from being perfect, therefore, adding a touch of humanity to him and making him more relatable.
To start with, his dreams are completely unrealistic; like a stereotypical mad scientist, he craves to cognize the entire world, whence his major flaws, like self-assurance, stem from: “From that hour Lydgate felt the growth of an intellectual passion” (Eliot).
In his pursuit of what he considers the essence of existence and the pinnacle of human thought, he leaves a number of important elements of a social life, like interactions with the people around him, out. In addition, he has an interesting yet tragic history of relationship: “Lydgate was in love with this actress, as a man is in love with a woman whom he never expects to speak to” (Eliot).
However, with all these flaws and strange traits of character, Lydgate is never portrayed weird to the point where he becomes unlikable or unrelatable. Tertius Lydgate is one of those characters that prefer acting instead of sympathizing; he would check the patient’s pulse rather than listen to his/her tedious stories of feeling unbearably bad.
Hence, it could be argued that, though being seemingly cold-hearted, he helped much better than those who spent their time listening to others’ stories with compassion, yet did little to no effort to help people out.
Get your 100% original paper on any topic done in as little as 3 hours Learn More In many ways, Lydgate’s attitude towards the rest of the humankind is vastly predetermined by his profession; condescending and benevolent, he is concerned much more with the results of his actions than with the process of interacting with other people: “I have seen him. He gave me his vote. I must call to thank him. He seems a very bright pleasant little fellow. And I understand he is a naturalist” (Eliot).
Although Lydgate might seem a comparatively unsophisticated element of Eliot’s story, as the character evolves, one may notice that he is actually very nuanced and complex. Instead of portraying him as a traditional anti-social researcher, Eliot decides to breathe a new life into a worn-out character stereotype and create a compelling personality out of it.
Miraculously enough, she succeeds – one of the few appealing male characters in the book, Lydgate finally comes out of the shell that he was originally confined to due to the stereotype of a scientist engrossed in researches. While making him somewhat socially awkward, the author adds him unique charm, thus, creating an original and truly memorable character.
Works Cited Eliot, George. Middlemarch. 1871. Web. .
Trifles Essay online essay help
Susan Glaspell’s play “Trifles” dates back to 1916. The play was written in a period of great strife in both social and literary fronts. Glaspell’s play is based on real life events that she witnessed when working as a reporter. The play is based on the playwright’s observations as opposed to real life events.
“Trifles” features a scarce character pool of main characters. There are three women and three men in the play. All the characters in this play a vital role to the play’s development. Some of Glaspell’s characters in this play are flat while the others are more rounded. This essay explores the roundness or flatness of the characters in “Trifles” and their conformity to stereotypes.
The main difference between flat and round characters is that flat characters do not change as much as round characters do. Rounded characters seem more interesting because they develop in the course of the story. Round characters are also more believable because their complexity resonates with the audience.
On the other hand, flat characters remain static in the course of the play. In “Trifles”, the women characters are rounded as opposed to the men characters who are more flat. Glaspell uses a unique methodology of character development in her one-act play.
The main conflict in the play is the murder of John Wright. Although the murder is not solved in the course of the play, some characters are able to develop. The men characters are obviously flat characters. Mr. Hale and the sheriff are both middle-aged men who come to Mr. Wright’s house to investigate his murder.
Mr. Hale is a neighbor to the Wright family. His character does not undergo any major changes or transformations. Hale only provides information to the audience. We learn about details of the murder from Hale. All of Hale’s statements are static from the beginning to the end.
The sheriff’s character does not provide much input to the story. The only thing we know is that the sheriff is here on official duty. Most of his dialogue is used to reveal what is happening on the stage. Both the sheriff and Mr. Hale are not interesting characters and their input to the play’s plot is negligible.
Get your 100% original paper on any topic done in as little as 3 hours Learn More The county attorney George Henderson came to Mr. Wright’s house in his capacity as an investigator. It is also probable that his job will also include prosecuting Mrs. Wright in case she is tried for her husband’s murder. He is portrayed as a young professional who looks down upon women. His initial feeling is that Mrs. Wright is guilty for the murder of her husband and she should be charged in court for it.
His conviction does not change throughout the story and his distaste for Mrs. Wright is evident. For instance, at one time he criticizes her house keeping skills. All the men in the play conform to stereotypes in several ways. First, they are quick to dismiss any ideas that come from the women even though they are crucial to the investigation (Glaspell 1095). The men believe that women cannot be of any help to the investigation.
However, in the end it is the women who find a possible motive to the murder. Moreover, the men expect the women to obey them and that is why the attorney does not bother to check them for any concealed evidence when it is time to leave the Wright’s house.
Both Mrs. Peters and Mrs. Hale are well-rounded characters and their character growth is evident throughout the play. Their characters’ development is verified through their feelings, emotions, and feelings. Mrs. Peters is the wife to the sheriff. She defends the men in the room by claiming that their actions are justified because they are only doing their jobs.
She does not seem very opinionated and tends to believe what the men-folk say. However, she is the first to discover that the birdcage is empty. She reckons that bullies are very hurtful and they too deserve to feel the pain they inflict on others. She moves from being a follower to being Mrs. Hale’s co-conspirator. She acts against the attorney’s wishes when she colludes with Mrs. Hale and they hide the evidence.
Mrs. Hale is the most rounded character in the play. In the beginning of the play, she is standing in a corner with Mrs. Peters until the men beckon them to get closer to the stove to seek warmth. Mrs. Hale was acquainted with Mrs. Wright even before she was married. After a few recollections, she starts feeling guilty for having neglected Mrs. Wright (Glaspell 1048).
She genuinely feels sorry for Mrs. Wright and jumps at the opportunity to help her by hiding the dead bird. The women in the play do not abide to any common stereotypes.
We will write a custom Essay on Trifles specifically for you! Get your first paper with 15% OFF Learn More For instance, the attorney assumes that Mrs. Hale and Mrs. Wright are friends just because they are neighbors. This assumption is based on the stereotype that all women are social beings. The women also defy stereotypes by keeping the information they found in Mrs. Wright’s kitchen to themselves.
Works Cited Glaspell, Susan. Trifles-The Heath Anthology of American Literature Vol D. Ed. Paul Lauter, Boston, MA: Houghton Mifflin, 2006. Print.
Sherry Turkle’s Alone Together Essay essay help: essay help
Book Review “Alone Together” is a book that was written in 2011 exploring the sociological and technological aspects that have become part of human lives. The author of this book Sherry Turkle has also written other books that explore the relationship between human beings and computers in a modern-world setting. Turkle’s body of work includes a trilogy of books that explore this subject.
“Alone Together” is not a mere rhetoric on the subject of human beings and computers but it also delves deeper into this subject. Turkle’s book is able to provide readers with both an internal and an external analysis of the ways in which new technology has changed basic human interaction. “Alone Together” is very resourceful to both those who agree with the author and those who do not agree with her.
The author of this book has over three years of experience when it comes to cataloguing the complicated relationship between man and computer. Prior to “Alone Together”, Turkle had written two other books on the same subject.
This particular book seeks to examine the activities of human beings in both virtual and real spaces. This mode of examination is in line with the assumption that human beings today exist in a largely technological platform. In Turkle’s words, it is important for us to know “how we got to this place and whether we are content to be here” (Turkle 121).
This book is guided by the author’s psychoanalytic perspective. The author is a trained psychologist and she employs her vocation in her analysis of the relationship between the inanimate computers and human beings. The skills employed by the author are sufficient enough to formulate a coherent and substantial argument.
The author is not only a trained psychologist but she also has worked at Massachusetts Institute of Technology (MIT) as a faculty member for over thirty years. Her tenure at the MIT has provided her with valuable insight into computer culture.
The author’s background provides her with the necessary authority on her subject of choice. The author is also able to maintain the necessary balance between technological and psychological aspects of her case study.
Get your 100% original paper on any topic done in as little as 3 hours Learn More The book begins by cataloguing “The Robotic Movement”. According to the author, modern children have unusual companionships with their robots. The author claims that children have ‘love-filled’ relationships with their robots. This claim might seem outrageous to most people. However, the author substantiates her claim by giving examples of various children-robot relationships.
For instance, the author gives an example of the genuine sadness that children display when their Tomagotchis die. The book also gives a vivid description of human beings’ habits when they are playing the computer game “Second Life”. The author is able to prove that people display similar emotions to their virtual companions as they do to real ones.
While the notion of human beings showing emotions to robots is outrageous at first, the author is able to give solid examples that prove her line of thinking. The book is able to offer prove that indeed human beings are beginning to treat digital objects as if they are both machines and creatures. The author is also able to predict that this development is bound to make human beings more vulnerable.
The methods employed by the author as part of her research are not only practical but they also provide a fascinating insight into the world of robot technology. In one instance, the book lists an incident in which Turkle was investigating how robots are being used as a remedy for loneliness.
This research takes her into a home for the elderly where robots have replaced human beings as sources of companionship. Among the interesting aspects of this particular study, is that the robots in the nursing home were initially meant to ‘cure’ loneliness among the elderly people who were living in the nursing home.
In addition, the robots were also supposed to assuage the regrets of those who had broken ties with their families (Turkle 124). However, the author wonders how suppressing one’s conscience amounts to a solution. Human beings are kept on a moral path by their conscience and suppressing that conscience is not a solution.
Most religions and moral codes that are taught around the world stand vehemently against ‘moral complacency’. According to Turkle, what the Japanese scientists are calling a solution might indeed be a problem. Another interesting observation that was made by the author in the course of this research is the irony of these healthcare robots.
We will write a custom Essay on Sherry Turkle’s Alone Together specifically for you! Get your first paper with 15% OFF Learn More The healthcare robots project was initially meant to “heal our wounds and pull us back towards the physical real and thus each other” (Turkle 146). However, the robots achieve this connection by decreasing the rate of human interaction. The irony of the healthcare robots is one of the highlights of Turkle’s book.
It makes the concept of human beings trying to alienate their loneliness through robots seem circular in nature.
According to the author, the over-dependence on robots is bound to cause problems eventually. The reason she gives for her conviction is that robots are styled to capitalize on human instincts. The book offers several examples of the gullibility of human instincts. One example is when children play with the robotic pet Tomagotchi.
It takes a very short time for children to express humanistic interests towards the inanimate Tomagotchis. The author reckons that even adults tend to show sympathy towards robots. This assertion may be true considering the amount of resources that are usually put towards developing robots. It shows that there is a hunger for supplementary human connection.
For example, the author gives an example of a pricy sex doll that costs more than three thousand dollars. Considering that the cost of actual human connection would be much less than the three thousand dollars, it is easy to see things from the author’s perspective.
Human beings are desperate to substitute human interactions for robotic attachments. This unhealthy attachment is bound to cause problems because eventually the human-to-human connection might seem untenable.
Most of the claims made in “Alone Together” are one-sided. The author does not delve into the opposing side’s argument but instead stays in her path against human-technological attachments. While there are thousands of stories about the failures of human-technological attachments, there are tens of thousands of stories about the successes of these attachments.
There is a school of thought that argues that humans turn to technology to compliment their existing social relationships and not to substitute them. This pokes holes into Turkle’s one-sided hypothesis that human beings turn to technology as an alternative to human connections.
Not sure if you can write a paper on Sherry Turkle’s Alone Together by yourself? We can help you for only $16.05 $11/page Learn More For instance, a study that was conducted to gauge the impact of online social networking on human beings revealed that it improves psychological health. In addition, interactions on the internet were found to improve the self-esteem of individuals suffering from low self-esteem.
Another study that was conducted at Michigan State University revealed that the individuals who regularly used Facebook had more social capital than the individuals who were not Facebook users. All these studies show that the author’s claims might be exaggerated to some point and they are not necessarily accurate.
While the book provides a lot of new insight into how humans relate to technology, it does not provide any new concerns to its readers. For instance, from the time the internet was invented, several office workers have had to contend with extended working hours.
Therefore, the book only provides new aspects of a problem that has been in existence for a few decades now. However, the intensity of the author’s research is able to overshadow this shortcoming and deliver a convincing argument. For example, the interviews with children are a fresh input to books that explore impacts of technology on humans.
Sherry Turkle’s book has a broad target-audience that includes communication scholars, sociologists, psychologists, and researchers. Apart from this target audience, the book can also provide an interesting perspective to anyone who might be interested in understanding the nature of human beings.
The author has bestowed appropriate and relevant bibliographical notes upon her readers throughout the book. “Alone Together” purposefully offers a one sided argument on the dangers of human-technological interaction.
The author chose to dwell on the negative aspects of this interaction in order to persuade readers to notice what the quest for connectedness can yield. The research used in making this book is impressive to both scholars and other curious readers. Overall, the book provides a rich source of new information pertaining to human-technological connectivity.
Works Cited Turkle, Sherry. Alone Together: Why We Expect More From Technology and Less From Each Other, New York, NY: Basic Books, 2011. Print.
Nucleon, Inc.: Recommendations and Justifications of Phases I, II, and III Case Study best college essay help
In the first phase, Nucleon undertook to build a pilot facility to produce the Cell Regulating Protein 1 (CRP-1). It was noted that the company did not have immediate personnel to sustain the functionality of the facility, such as quality assurance, logistics and repairs. This is despite the fact that the company worked with scholars in the field that the facility would serve.
The other risk was that if the clinical trial failed, the plant would not generate the other products immediately. This manufacturing facility was not yet ready to engage in most of the products (Roy 8). It is recommended that the company carries out a gap analysis on the goal, facility and implementation of its projects (International Facility Management Association 6).
This will enable the company to plan for the possibilities of failed trials or technical mishaps in its projected functions. A gap analysis would reveal the capacity of Nucleon Inc. in terms of human resources and the means of developing on-job skills. The analysis will determine the difference between the actual potential of the company and its ideal potential (International Facility Management Association 6).
It is also recommended that Nucleon determines the time that it would require to set up the facility, in addition to the time required to recruit and train the personnel of the designated responsibilities (International Facility Management Association 6).
This would require working with the existing experts in a different facility and using strategic simulations. After all, the contract option would require a company with such expertise and personnel (Roy 9).
In contraction, Nucleon should have a selective approach by agreeing with the potential contractor on the level of information disclosure. It should be recommended that for every level of information disclosure, the prospective contractor should make a corresponding commitment to the program (Kirk 202).
It is also recommended that the company considers the limits within which it may engage in legal battles, in case of a breach of contract. The other costs may arise in form of monitoring and evaluation and transactional fees (Kirk 202).
Get your 100% original paper on any topic done in as little as 3 hours Learn More The third phase of the CRP-1 project would involve licensing the product to another company. Roy observes that Nucleon would have numerous benefits in form of money, reduced costs of production, and marketing (Roy 10). It is recommended that Nucleon should license the product to another company. This would allow the company to concentrate on strengthening its technology and thus, promoting innovation (Friedman 285).
However, Nucleon Inc. must put in place measures to ensure that the licensed company operates within the agreement. Licensing would also allow the company to prepare for more complex and capital demanding projects.
The pilot facility would cost Nucleon about $7.394 million and the estimated cost of the clinical trial was $4.795 million. The estimated gross sales would be $53.7 million, $99.5 million, $125 million, $130 million, and $150 million in 1998, 1999, 2000, 2001, and 2002 respectively (Roy 15).
To determine the net value of the project, the company and its stakeholders must establish the monetary costs in the three phases. Some of the parameters to include are the cost of approval, the costs of material and facility, and the costs of training personnel. The non-monetary costs may include the costs of improving the technology, environmental factors and the average time of preparation and piloting (Stewart 7-8).
The value of the project increases with the approval of each phase. This should be determined over time in phase 1, 2 and 3 (Stewart 11). Although the valuation is done per stage, it is vital to factor in the risks of the project. The risk-adjusted cash flow is explained in an empirical formulation or in qualitative parameters of various operations (Stewart 10).
Works Cited Friedman, Yale, Intellectual property and biotechnology innovation: To protect or not to protect 15.4: 285-286. 2009. Print.
International Facility Management Association, Strategic Facility Planning: A white paper. Houston, TX: IFMA. 2009. Print.
We will write a custom Case Study on Nucleon, Inc.: Recommendations and Justifications of Phases I, II, and III specifically for you! Get your first paper with 15% OFF Learn More Kirk, Dorothy, Selecting University technology Transfer Modes: An examination of Biotechnology Firms’ Entrepreneurial Orientation. Journal of technology management and innovation 8.2: 189-208. 2013. Print.
Roy, Raja “Nucleon, Inc.” Harvard Business School 692.41 (1994): 1-16. Print.
Stewart, Jeffrey, Biotechnology valuations for the 21st Century, Milkens Institute 17.2: 1- 12. 2002. Print.
The Ethical and Legal Standards of Capital Punishment Essay best essay help
Table of Contents Introduction
Death penalty and deterrence of crime
The economic costs of death penalty
Capital punishment and retribution
Introduction The use of death penalty has been debated by many legislators and policy-makers who find the most optimal solutions to different social problems. Various professionals attempt to determine whether capital punishment is an effective policy or a costly mistake.
This is the main issue that should be discussed in this paper. Overall, it is possible to argue that this policy should be abolished because it is not an effective method of crime prevention. This is the main thesis that should be illustrated. In particular, one can say that this policy does not deter people from committing felonies, especially homicides.
There is no relationship between such variables as capital punishment and the level violence in the society. Secondly, this form of punishment can pose a threat to innocent people who may be falsely convicted. Furthermore, the economic costs of this policy should not be overlooked because in many cases they are excessive.
Yet, one should consider the arguments of people who support capital punishment. Much attention should be paid to the claim according to which death penalty is the only possible punishment for some crimes such as genocide or mass killings. These are the main questions that should be discussed more closely.
Death penalty and deterrence of crime The supporters of death penalty argue that this policy can be viewed an effective deterrent of violent crime. To some degree, this argument is based on the premise that individuals always evaluate the positive and negative consequences of their decisions. Therefore, a person is less likely to commit a felony if he/she knows that this action may lead to his/her death.
The validity of this argument has been examined by many scholars. First, they note that many homicides do not entail capital punishment (Fagan, Zimring,
Improving Tech-Shield’s brand visibility Proposal college application essay help: college application essay help
Table of Contents Tech-Shield’s proposed branding strategy
Proposed marketing channels
Objectives of social media in Tech-Shield
Marketing strategy is essential before actualizing projections of a marketing plan blue print. As a matter of fact, this plan functions on the margins of informed decision making after comprehensive research on viability and sustainability of a new product or a modified product (Stokes 25).
In the overcrowded industry where Tech-Shield operates in, product positioning is directly linked to the success in the short and long term especially for a new product. In order to achieve the desired goals, positioning ensures clear difference of the new product from the existing products. This paper explores different marketing and branding strategies that the Tech-Shield Company needs to adapt to remain competitive.
Adopting a First-Mover Strategy, Tech-Shield will position its products as the first of its kind in the Wal-Mart market. Through a defined delivery channel and strong media marketing, the company will revolve on quality maintenance to support the leading marketer status (Weiss 34).
In the process, focus will be directed to the most competitive price and what the customers are able and willing to pay. In order to cut a unique niche, the right audience will be captivated by the affordable prices for the company’s products.
Despite the crowded market, the product will be marketed as first of its kind in the UK market. In order to achieve this aim, demographic differentiation will be based on income supported by strategic packaging and series of relevant marketing campaigns as the best approach towards commanding a price premium.
As a result, the fair pricing mechanism among other factors will skew competitive advantage positively. In addition, the company intends to recruit distribution agencies across the market regions and well trained marketers for these products.
Tech-Shield’s proposed branding strategy In order to diversify market operations, Tech-Shield should create multiple products from the same product with different coloration, sizes, and packaging (Stokes 31). This will create an environment of own competition and block other competitors from encroaching into the company’s market (Weiss 29).
Get your 100% original paper on any topic done in as little as 3 hours Learn More These sub-products will be differentiated by features, prices, and difference in quality. As forecasted in the market research, this strategy will be successful towards dominance as it offers variety of options to consumers, while at the same time, maximizing benefits of economies of scale (Stokes 27).
Since technology based market has low entry barriers, Tech-Shield is likely to reap from the experimenting consumers as the product may appeal to the young male generation who are often willing to try new products. The high and the low end varieties will target the high and low income earning consumers.
With the high end and low end varieties in the market, little room will be available for competitors to create a third product based on quality (Weiss 25). Thus, when properly implemented, the company will reap major returns on the upper and lower ends of the UK market.
Proposed marketing channels The internet offers a wide range of communication tools that ride on the social dimension of the online experience. The communicative power of the internet has essentially replaced much of the traditional tools particularly in the world of traditional advertising in print and broadcast media (Cheverton 21).
Marketing a product via a website requires different strategies that will ensure that clients get the products within reasonable satisfaction level. Properly designed online marketing and product distribution management facilitated the success and sustainability in online marketing for Tech-Shield since it operates within stipulated business laws.
Social media, especially Facebook and Twitter, have gained popularity among the users of Tech-Shield’s products. In e marketing industry, social media has penetrated the communication environment and currently commands a large following among the users. Reflectively, Facebook and Tweeter are ideal tools foe branding and community following building for the company’s products.
Digital technology will help the company to reach their customers by skipping or by-passing the traditional gatekeepers, such as written magazines publishers, and placing them online so that customers can get them directly (Stokes 51).
We will write a custom Proposal on Improving Tech-Shield’s brand visibility specifically for you! Get your first paper with 15% OFF Learn More Objectives of social media in Tech-Shield The objectives of social media is building a strong a brand and following. Through likes and tweets, the customer base for the company will expand substantially over a short period of time. Social media focuses on e-marketing which involves building friendly partnership and working relationship with a market segment without necessarily having physical contact with it.
Properly designed online marketing and product distribution management facilitate the success and sustainability in online marketing. To increase credibility and maintain professionalism, the current bomb internet channels of reaching the consumers should be tailored to encompass processes and features that flawlessly facilitate a healthy and lifetime relationship between the business and its clients.
Among the new development elements that the Tech-Shield should incorporate include passing accurate information to target audience. Creation of content is extremely essential when dealing with internet marketing communication within the online marketing industry (Stokes 41).
It is necessary to determine the online behavior of the target market before selecting the best channel for internet marketing for the company to minimize the issue of changed consumer preference. Essentially, success of brand and product management depends on a proper alignment of a functional idea into the creation of flexible, involuntary, and quantifiable measurement of perception among the target audience.
Thus, through advertising campaigns and promotional strategy that is defined by the nature of the market, the size of the market, and the preferences of its customers, the company should carry out a link reference promotion where the website user with the highest number of referral links is rewarded with free products. This will create a long term loyalty among clients (Weiss 42).
Customer relationship management is the first step towards customer relationship and to expand the distribution channels that attract near markets.
Reflectively, the concept will revolve around a comprehensive review of ‘push and pull’ factors which determine functionality of the company to offer an alternative strong marketing tool in the quest for quality, reliability, and trust among clients. A properly designed mud mapping plan will be crucial in presenting brand knowledge, awareness, penetration strategy and passing information to target audience (Cheverton 34).
Conclusion Mass media services are mainly concern with generation of modern cultures. Cultural values normally influence whatever values that are generated by mass media. Cultural values normally dictate what consumers would purchase; in fact, people buy certain signs when they are driven by the implication conveyed.
Not sure if you can write a paper on Improving Tech-Shield’s brand visibility by yourself? We can help you for only $16.05 $11/page Learn More Moreover, semiotics plays a significant role in the ads because it inspects signs and implication that are conveyed and thus alerts the users about the relevance of the product. Semiotic is the process in which things are identified as signs. Therefore, marketing strategy as part of consumer behavior analysis for this company will be aligned to the ideal as perceived by consumers.
Works Cited Cheverton,Philip. Key marketing skills: strategies, tools, and techniques for marketing success, London, UK: Kogan Page, 2004. Print.
Stokes, Raymond. eMarketing: The essential guide to digital marketing, London, UK: Quirk eMarketing (Pty) Ltd, 2011. Print.
Weiss, Joseph. Business Ethics: A Stakeholder and Issues Management Approach, Mason, OH: Cengage, 2008. Print.
Science and the use of non-renewable energy resources Report (Assessment) college admissions essay help
It is indeed true that the knowledge behind science can be used to answer several questions on non-renewable energy. For instance, should we use non-renewable energy resources? How can the non-renewable energy resources be used? This part of the essay will explore these questions using oil in the Middle East as an example.
To begin with, physical science has a rich knowledge on non-renewable energy resources. A dominant example of non-renewable resource is oil. It cannot be renewed because once the oil fields have been depleted; it is not possible to carry out additional mining activities (Zycher, 2011).
For example, even though the Middle East region is rich in oil as a natural resource, the wells will eventually dry up if mining activities continue over an extended length of time.
It is scientific knowledge that the use of fossil fuels such as oil leads to the pollution of the environment. When fossil fuels undergo the process of combustion, the hydrocarbons are transformed into carbon-dioxide and water molecules. There are some traces of fossil fuels that also emit poisonous gases when subjected to heat. For example, hydrogen sulfide is one such toxic gas.
This implies that the use of oils or fossil fuels poses unique environmental challenges. Carbon dioxide is largely responsible for greenhouse effect when emitted into the environment. It is a major greenhouse gas that has been responsible for the warming effect in the atmosphere (Ryley
The Role of Traditional Ecological Knowledge (TEK) in Tourism Marketing Essay essay help: essay help
Tourism involves the travelling of people from one country to another country or within a country. The connection between tourism and indigenous is that the tourism industry must include traditional ecological knowledge (TEK) because it will help to enhance their tourism products and increase benefits to the local community.
However, failure to incorporate TEK will lead to lack of leaping maximum benefits. Moreover, ignoring TEK and the local practices and resource management will continue the dispossession pattern and displacement mainly linked with external tourism development.
Tourism marketing can incorporate the indigenous people and their practices. The tourism products can be developed around the indigenous people’s culture and practices. Tourists then will come and experience the culture of the people in the raw form because it will be appealing to them.
Besides, the indigenous people’s activities may attract people that love the outdoors. The visitors will come, and visit the community especially if the locals are involved as they will welcome them and share their culture hence it will be a win- win for all the stakeholders. Therefore, marketers should incorporate the environmental practices of the indigenous communities to expand the tourism scope.
More importantly, ecotourism should be guided by market demand so that the products created do not become short lived and disappear. Furthermore, indigenous tourism will be appealing if the artifacts tourists buy are authentic because they will shun fake ones although some will buy them as souvenirs.
On the contrary, the image the marketers portray to the tourists in their indigenous tourism products may not be the actual picture on the ground, and it may lead to disappointments. However, it is important to have a positive image of the indigenous locations to attract the tourists. The marketers should provide appropriate images of the indigenous communities to avoid distortion and stereotyping.
Besides, indigenous tourism provides added value for tourists involved in mainstream tourism and with proper links, tourists will be able to experience the indigenous communities. The links will provide information and contact with the indigenous communities and enable the tourists to experience indigenous tourism.
Get your 100% original paper on any topic done in as little as 3 hours Learn More The links also help the marketers to determine the value of goods and services and identify potential markets and the seasonal trends. The information they gather from the links help in their marketing campaigns to tourists.
More importantly, tourism should involve the indigenous community. They should take part in decision making so that they can also own the tourism, and they will embrace it instead of seeing the tourists as intruders, and an interruption of their way of life.
Through the involvement of the locals they will help to conserve the environment and hence tourism will go on for a long time because they will take part in their own way and terms.
Finally, indigenous tourism can open up more opportunities for the local communities to make money by opening up their environment to tourists. They offer an experience that is not found in any other place. If the environment is sustained through cooperation of the locals and the tourism industry such attractions will be sought for long.
On the other hand, indigenous tourism has challenges such as stereotype and such problems can be overcome through proper integration of all the stakeholders to increase the marketability of indigenous tourist locations. Indigenous tourism is bound to remain a very relevant part of tourism and will provide income and empower many communities.
Demonstrative Communication Essay college essay help: college essay help
Introduction Demonstrative (nonverbal) language refers to the practice of communicating by means of wordless signals (Hargie, 2012). This form of communication comprises all non-worded messages that are employed in everyday communication.
When communicating orally these non-worded messages are conveyed through accentuation, tonal variation, pauses during speech, the posture of the body during conversation, gestures, and changes in facial expressions. Nonverbal messages play a significant part in our day-to-day communication and makes up more than 90 percent of our total communication.
Therefore, effective communication demands that one understands the different signals applied in nonverbal communication and the different ways of decoding these signals. This paper looks at the various forms of nonverbal communication as well as their effectiveness to the sender as well as to the receiver.
Various Forms of Nonverbal Communication From the time a child is born, he uses signs like crying to pass messages. Most people attach meaning to body gesture and nonverbal signals depending on their social conditioning. The following section looks at some of the commonly used forms of nonverbal communication.
Body Posture This refers to the orientation of the narrator’s body. The posture of the body should not be confused with body gesture. Unlike gestures that change considerably during conversation, posture is a steady state. The positioning of the body is often meant to serve a certain objective. It can also be due to the expectations in a certain setting.
For example, the body posture expected in a classroom or office is different from the posture at home or in a social gathering. Certain postures such as leaning or slumping denote relaxation and ease. However, such postures can send a negative signal of the speaker’s attitude about the topic. The listener’s posture is also important as it reflects his attentiveness or feelings towards the issue being discussed.
Intonation Intonation refers to alterations in a person’s voice during speech. It is through intonation that we establish whether a person is asking a question or making a statement. In case the sender asks a question, the pitch is raised at the end of the sentence.
Get your 100% original paper on any topic done in as little as 3 hours Learn More However, the tone usually falls towards the end of the sentence if the sender makes a statement. Intonation can also be used to indicate punctuation in speech such as commas and exclamation marks. Intonation also aids in putting emphasis on certain words that the listener is supposed to observe.
Tone of Voice The voice tone should not be confused with intonation. The tone of voice refers to the way the speaker’s attitude about the issue being discussed is reflected in speech. It is the speaker’s way of seeking a response from the listener.
The tone of the voice varies considerably based on the place of discussion as well as the topic being discussed. In a heated debate, for example, the tone is often upbeat while when reporting facts on a weather channel, the tone is factual and plain. Other scenarios may witness varying degrees of change in voice tones such as hostile, critical, friendly or excited.
Body Gestures These are actions made using parts of the body like the hands or the head to stress, denote, approve, state, or support an orator’s message or attitude. It usually accompanies oral communication, but can also be used when talking to a deaf person.
Body acts that do not require verbal supplement are usually referred to as emblems. For instance, ‘high five’ or waving when saying goodbye contains explicit meaning on its own without the addition of verbal messages.
Facial Expressions and other Forms of Nonverbal Communication Facial expressions are a good way of telling the emotions of the speaker or the receiver about a certain issue since the face is often seen as the main source of sensations. The expressions vary considerably throughout the interaction and can transition from a smile to a frown or sneer based on the sender’s emotions on the topic.
Other forms of nonverbal communication include long or short pauses in the middle of a conversation. Such pauses have significant impact on the communication process depending on their timing and length.
We will write a custom Essay on Demonstrative Communication specifically for you! Get your first paper with 15% OFF Learn More The Impact of Nonverbal Communication Not only is nonverbal communication important in a face-to-face communication setting, but it also plays a significant role in mediated scenarios such as interpretations where the listener cannot visualize the speaker (Thompson, 2002).
For instance, using the wrong tone can send the wrong message to the receiver and can distort the intended meaning. The sender must, therefore, understand the meaning of what he wishes to pass on and the context of the conversation to avoid such misunderstanding.
The main challenge of nonverbal communication lies in the interpretation or misinterpretation of certain signals. Signals are construed differently based on one’s culture and socialization. Another problem arises when the receiver does not understand the context of the message.
For instance, a formal message delivered in an informal or friendly tone may not be taken seriously. Gestures can also be misinterpreted. The interpretation of such a message by the listener is also vital to the way he understands the message.
Conclusion Since culture plays a vital role in the interpretation of nonverbal messages, it is important for the receiver to understand the culture of those around him and take nonverbal cues in their cultural context. This is because some messages mean different things when taken outside their cultural context. The sender must also try to ensure that he does not send the wrong signal especially in professional settings such as during interviews.
References Hargie, O. (2012). The handbook of communication skills. New York: Routledge.
Thompson, S. (2002). Communicate in the workplace. Sydney, Australia: Max Johnson.
Home Depot, Inc. Research Paper essay help online free
Introduction Home Depot, Inc. is one of the largest retail stores that deal with home improvement. The home Depot retail store was first launched in Atlanta, Georgia in 1978, and since then, it has grown and opened branches in various locations. The retail store aims at being the largest retailer of home improvement (Bianchi, 2009). The retailer shop has therefore employed various strategies to obtain the largest market share.
It has worked tirelessly to meet the demands of its customers across all the regions in which it operates. The home Depot retail store employs a corporate strategy that provides it with the right direction towards its success. This paper gives a stringent analysis of the core competencies, corporate structure, corporate culture, and various strategies employed by Home Depot, Inc.
Core competencies of Home Depot, Inc Home Depot, Inc. is a one-stop shop that provides excellent products and customer services (Bianchi, 2009). The customers’ bargaining power is reduced because of the variety of products and services offered by the retail store.
Products exist in different prices and quantities and customers can choose the products according to their purchasing power. In addition to the high quality products, Home Depot, Inc. has unique strategies that value what customers purchase. It offers discounts for bulk purchases and workshop demonstrations of how to use its products.
For many years, Home Depot, Inc. had been the pacesetter of the required customer care standards for the home improvement industry. Home Depot expresses a lot of professionalism in the Do-It-Yourself (DIY) market.
Home Depot, Inc. has incorporated the latest technologies to upgrade its internal and external environment, and gain a competitive advantage by attracting professional buyers. To outdo the rest of its competitors, Home Depot employs the product differentiation strategy that enables it to supply a wide range of products and services.
Due to its massive size, Home Depot, Inc. enjoys the privileges associated with a large economy of scale. It obtains bulk discounts from the suppliers, and thus, the retail store has been in a position to share the associated advantages to its customers.
Get your 100% original paper on any topic done in as little as 3 hours Learn More Home Depot, Inc. sells its products at considerably low prices. It is also noteworthy that Home Depot, Inc. deals with highly essential products, whether there is a recession or not, because people must buy their products to upgrade and fix their households.
Therefore, while other markets are greatly affected during tough economic conditions, Home Depot, Inc. will always enjoy massive profits because of the immense range of products it sells.
VRIO analysis In carrying out a VRIO analysis for Home Depot, Inc., there is a need to speculate about the products and services offered at the Home Depot, and identify if they really have a competitive advantage. The VRIO analysis considers the Value, Rarity, Imitation, and Organization.
Value: Home Depot is one of the largest sellers of products and services in home improvement. Its products are highly valued and demanded even in times of difficult economic conditions.
Rarity: Home Depot is one of the many retail stores that deal with home improvement products and services. Its products are not rare as they are available in other home improvement stores. However, its rarity occurs in its price differentiation strategy as well as the esteemed customer care services.
Imitation: Home Depot obtains its products from entrusted suppliers, and its products are always original. While there could be cases of fraud due to imitated products, it is a rare occurrence. Fraudsters can imitate the products, but they cannot fake the seals. Moreover, potential customers will always purchase their products from entrusted retail stores like the Home Depot.
Organization: Home Depot, Inc. has a staunch organization and corporate culture that insists on value, rarity, and originality. It would be very difficult and very expensive for an organization to imitate the products, services, and standard of the Home Depot, Inc.
We will write a custom Research Paper on Home Depot, Inc. specifically for you! Get your first paper with 15% OFF Learn More Business model Home Depot, Inc. has employed the Environment-Strategy-Structure-Operations (ESSO) business model as shown below.
Environment: Home Depot, Inc.’s management team takes a stringent analysis of the external environment of business to identify the possible threats, as well as business opportunities. Since the competitors present the threats, the retail store has developed various differentiation strategies to have a competitive advantage over its competitors.
Business developers of Home Depot, Inc. have always worked towards ensuring that they identify new business opportunities. Moreover, the marketers have always worked tirelessly to ensure that they obtain new customers, as well as maintain the old ones.
Strategy: After accessing the external environment, Home Depot, Inc.’s managers respond by employing different strategies to respond to the identified loopholes. In case there is a market opportunity, the managers would consider making the necessary arrangements to open up new stores. If there is a customer satisfaction issue, a strategy is employed to address it accordingly.
The Home Depot retailers continuously employ the product and price differentiation strategies to maintain its customers and gain new ones. The home improvement retailer always works towards ensuring that it maintains the government standard requirements to safeguard its reputation.
Structure: Home Depot retail store has a hierarchical organizational structure, where employees have an immediate boss to address their queries. Each of the retail stores has a manager in charge that takes care of all the business activities within the store. Daily reports are sent to the central management team that monitors the progress of the various stores.
Operations: The operations department of Home Depot, Inc. takes care of all the key activities, resources, competitors, suppliers, and most importantly, the customers. The department keeps a record of all activities, identifies areas of weakness, and provides the way forward to address the issues that may arise.
Knowledge of management: The ESSO business model in Home Depot, Inc. works collectively to bring out the required knowledge of management.
Not sure if you can write a paper on Home Depot, Inc. by yourself? We can help you for only $16.05 $11/page Learn More Value chain As discussed, Home Depot, Inc. is a retail store that deals with a wide range of products. The retail store experiences stiff competition from its competitors. However, the supporting quality customer-care service is what adds value to Home Depot products and services. The skilled and knowledgeable employees who are willing to serve customers to their satisfaction add value to the products of Home Depot, Inc.
In addition, Home Depot, Inc. employs the most innovative technologies that enhance the customer care services. The technology helps in reducing the common queues in the purchasing process.
An enhanced self-checkout system further hastens the purchasing process, especially when a customer purchases some enormous shopping. The discounts for bulk purchases and after-sales services are other factors that add value to customers who purchase products at Home Depot, Inc.
Corporate structure Home Depot, Inc. is one of the largest home improvement retailers, which has many stores. To enable the effective management of the stores, Home Depot CEO has employed three main structures, the simple, multidivisional, and functional structures (Bianchi, 2009). The simple structure operates in the small business units, which has a company head and various employees.
The various employees take orders from the company manager who makes most of the decisions. The small businesses are located across several divisions and their heads report to the multidivisional structure managers. The multidivisional corporate officers monitor and compare the performance of the small business units.
Based on reports from the simple structure managers, the multidivisional corporate officers advise the functional managers accordingly. The functional structure of Home Depot, Inc. is located in the head office. The functional structure comprises of a central CEO, small corporate staff and various organizational managers as shown in the chart below.
Corporate culture The culture that guides Home Depot, Inc. encourages its employees to have the passion to serve customers with the utmost respect (Bianchi, 2009). Home Depot culture insists on the following aspects.
Excellent customer care services: The employees are obliged to offer their customers with excellent value and knowledge of the products and services offered at the Home Depot.
Social Corporate Responsibility (CSR): Home Depot, Inc. strives to take care of the environment and the people in it. Home Depot contributes to social projects that help in the growth and development of the community.
Building strong relationships with customers, suppliers, and all stakeholders based on honesty, respect, and integrity.
Doing the right thing and accepting responsibility of all their actions.
Appreciating the time, talent, and energy invested by employees. Home Depot, Inc. does this by giving incentives and diversified employee benefits.
Corporate resource Home Depot, Inc. has seen its resources transform into capabilities. The various efforts in marketing, incorporation of technology, research, and development are some of the factors that have resulted in the growing capital of Home Depot, Inc. over the years. The various corporate resource strategies are discussed below.
Marketing: Home Depot, Inc. has invested heavily in marketing. The heavy investments in advertisements have enabled the retail shop to gain a lot of popularity. This has enabled the company to obtain new customers as well as maintain the loyalty of the old customers.
Finance: Home Depot, Inc. has maintained a good relationship with all its shareholders who help in financing the whole project. Over the years, Home Depot, Inc. has maintained growing profit inventories, and this factor has encouraged the shareholders to freely buy shares and provide funds whenever the business needs to expand.
Research and development: Research plays a very great role in enabling a business to know exactly where it heads. Home Depot, Inc. has been able to identify its main competitors through research and identified the way forward to deal with the competition (Bianchi, 2009). Through research, Home Depot, Inc. identified its strengths and weakness, and employed various strategies to improve on its weak areas.
Operations and logistics: Home Depot employs logistics to ensure that there is a strong internal network structure among the employees. Moreover, the employees are entitled to considerably high wages and benefits. The satisfied employees deliver the best services that add value to Home Depot, Inc. products and services.
Human resource: The human resource department ensures that employees are satisfied with the positions they hold in the organization. Recruitment is done whenever a new store opens, and the existing employees are promoted depending on their experience level. Everything in the human resource department is done openly to everybody’s satisfaction.
Employees who qualify to be on the management team are highly skilled and experienced because they are chosen on merit. The board of directors comprises of very competent individuals who guide the company towards the right direction. The human resource department works exclusively to bring utmost value to its employees by giving them decent wages, investing in their training, and helping their families.
Information system: One of the greatest features that place Home Depot, Inc. at its high standards is the highly upgraded information system. Home Depot, Inc. has an Electronic Data Interchange (EDI) technology that enables the employees to serve thousands of customers within the shortest time possible. The highly esteemed technologies in Home Depot, Inc. enable the retail store to track inventory records, keep accuracy, and prevent fraud cases.
IFAS table Home Depot, Inc. keeps a stringent analysis of its internal factors as shown in the table below.
Internal factors Weight Rating Weight score Comments Strengths Technological advances Improved logistics operations Process oriented R
“Hana-b” a Crime Drama Film by Takeshi Kitano Essay a level english language essay help: a level english language essay help
This paper is aimed at discussing the last scene from the film Hana-bi. It depicts Nishi and Miyuki who stand near the sea and look at the girl playing with a kite. This clip is immediately followed by the suicide of the main characters.
One can say that this clip perfectly fits the climax of this movie because it shows that the protagonists are deeply attached to one another. However, at the same time, these people understand that they spend their last moments. This clip can throw light on formal elements and themes of this movie. This is one of the main aspects that can be distinguished.
There are several formal elements in this clip. First of all, the film-makers rely mostly on medium shots which enable them to capture the non-verbal behavior of Nishi and Miyuki. The viewers can see that these people lean on one another in a very relaxed manner.
These shots may last for more than ten seconds, but they are interrupted by images of a girl who flies a kite (Hana-bi). To a great extent, these shots are necessary because the authors want to portray the ideal family that Nishi and Miyuki could have if misfortunes had not struck them.
Apart from that, the images of nature play an important role in this sequence because they reflect the calm and reconciliation achieved by the main characters. Secondly, much attention should be paid to the role which music plays in this clip. It produces the impression of serenity on the viewers. However, one should also speak about the sound of two shots, and this element suggests that these people eventually commit suicide.
Furthermore, it is important to speak about the thematic elements of this clip. First of all, the film-makers focus on suicide which plays an important role in Japanese literature, art and cinematography (Davis 71). The authors show that the main characters choose to take their lives because in this way they can escape their suffering. Additionally, this choice enables them to capture a brief moment of happiness.
This is one of the main aspects that can be distinguished. Additionally, it is important to speak about the moral strength of both characters. These people are able to enjoy the last moments together, although they understand that very soon their lives will end.
Get your 100% original paper on any topic done in as little as 3 hours Learn More This sequence is related to the film both formally and thematically. As it has been said before, the authors pair Nishi and Miyuki with the help of medium shots. However, the authors pair Nishi with other characters such as Horibe (Gerow 142). Moreover, this film explores some of the qualities that are valued in Japanese culture.
In particular, one should speak about people’s ability to bear hardships (Gerow 146). Thus, this clip can be viewed as an inseparable part of the film.
Moreover, this movie is related to some of the main principles on which Japanese cinematography is based. In particular, Japanese film-makers prefer not to describe certain tragic events. More likely, they want viewers to form their own conclusion about the decisions of the main characters or plot development (Richie 162).
Similarly, in this movie, the film-makers only indicate that Nishi and Miyuki could take their lives, but one cannot say for sure. Therefore, one can say that this clip can throw light on the techniques used by Japanese directors. This is why it is worth attention.
Works Cited Davis, Darell. “Reigniting Japanese Tradition with Hana-Bi.” Cinema Journal 40.4 (2001): 55-80. Print.
Gerow, Aaron. Kitano Takeshi, London: British Film Institute, 2007. Print.
Hana-bi. Ex. Prod. Masayuki Mori. Tokyo: Nippon Herald Films. 1997. DVD.
We will write a custom Essay on “Hana-b” a Crime Drama Film by Takeshi Kitano specifically for you! Get your first paper with 15% OFF Learn More Richie, Donald. A Lateral View: Essays on Culture and Style in Contemporary Japan, New York: Stone Bridge Press, 1988. Print.
‘Double Suicide’ – By Shinoda Masahiro Essay college application essay help
Table of Contents Introduction
The Character of Shinoda
The art of puppet theatre in Double Suicide
Introduction Movies, akin to any other form of art, have been part of our lives since first black and white movie appeared on the big screen. The Chinese and Japanese actors have been strongly engaged in acting for a long time, with their movies carrying important facets of social, cultural, political and even economic concepts these movies reflect important problems in the lives of people (Shirane, 233).
Apart from the themes presented by dramas and movies, the form and style of art have also been important parts of movies. Among the common traditional art elements that the Chinese and Japanese movies and plays demonstrate is the art of chanting in the puppet theatre (Shirane, 233).
This form of puppet art dominated Japanese and Chinese acting styles throughout the history. Double Suicide is a 1969’s movie that Shinoda Masahiro produced specifically to demonstrate the 1721’st puppet play. Central to exploring the issue of the puppet art, this essay makes a movie analysis of the Double Suicide to provide a comprehensive insight into the art of the Japanese puppet theatre.
The Character of Shinoda Shinoda Masahiro, with the help of Chikamatsu Monzaemon, developed this movie purposely to demonstrate the elements of 1721 puppet play, popularly described as Bunraku in Japanese art. Double Suicide is one of the unique Japanese films whose stylization across all levels of the actions remains exquisitely persistent (Rutherford, par. 1).
Double Suicide puts more emphasis on the aspects of artifice or stage tricks where the Bunraku puppet theatre dominates throughout the play from the first scene. Following the pre-modern Japanese style developed by Monzaemon Chikamatsu, Double suicide is a film based solely because on the puppet theater styles.
According to Rutherford, “Double Suicide adopts the conventions and style of these almost life-size wooden puppets, with their visible, black-clad, hooded puppeteers, into the form of the film.” (par.3). The most dominant and emphatic self-importance aspect of Double Suicide is the Kurogo, who present themselves as puppeteers covered and unmasked.
Shinoda’s Double suicide film tends to transform the Japanese form of acting from the traditional puppet theatre style to the modern cinematographic design (Ebrey, 295).
Get your 100% original paper on any topic done in as little as 3 hours Learn More The main characteristic argument distinguished in the movie that surrounds Bunraku theatre is the presence of disagreement involving social commitments within the Japanese societies, also known as giri and the ninjo that describes personal desires.
As demonstrated by Rutherford, “Shinoda uses the theatrical impulse here to stage a drama of the overwhelming, excessive power of eroticism to rupture the stultifying, quotidian demands of social convention.” (par. 6).
The techniques of using reflections of the wooden puppets and hooded puppeteers and replacing them with the human actors demonstrate crucial transformation from the traditional performance techniques to the contemporary cinematic practices of the modern Japanese art (Cornyetz, 102).
By only replacing the traditional wooden puppets with human beings, and ensuring that the movie follows that pre-modern Japanese drama style initiated by Chikamatsu, the movie only changed the style but remained thematically significant.
Being one of the four foremost innovative Japanese directors of the modern wave of movie and film stylization developed between the 1950s and 1960s, Shinoda maintained the major concepts of the story to ensure that the latest transformations of the movie does not contradict the initial storyline of the film (Shirane, 236).
Shinoda only employed few techniques in stylization and transformation of the traditional aesthetics into the modern art, leaving the major components of the story in its original foundational story.
The story came right during the advent of political transformations in Japan that involved using cinemas as new tools or weapons to condemn political repressions (Ebrey, 295).
We will write a custom Essay on ‘Double Suicide’ – By Shinoda Masahiro specifically for you! Get your first paper with 15% OFF Learn More The connection of the new wave film to the political situation in the country resulted in the ranking this movie as one of the political-aesthetical Japanese films. Using humans to represent mere puppeteers and linkage of the story directly to the important political issues gave the viewers and the film fans a better view of the story.
The art of puppet theatre in Double Suicide Double suicide is a film that can provide an understanding of the traditional Japanese performance arts of the late 1960s and the aesthetics that indicated the ironical quotations (Cornyetz, 106). The initial form of the Japanese performance involved deviations between the character’s speech and the original film script.
The art of using the wooden puppets and the hooded puppeteers in the film really creates an enthusiasm in this Bunraku puppet drama where the black masqueraded actors appear dressed in black clothes (Rutherford, par. 4). Throughout the movie, Bunraku, the relentless focus of the film, dominates all the critical scenes of the movie.
The Kurogo was the figurative element in the story, who acted as the main character that constantly assisted the live performances. The Kurogo play an important role as they represent the ghostly images commonly described as the hands of fate that direct the two lovers to their death fate.
Using the puppet theatre (Bunraku), where Kurogo images appeared in several scenes, presents a great reflection to the film’s storyline (Ebrey, 295). Double Suicide presents the story of a rich mercantile named Jihei who was not capable of paying his lover’s arrears.
There is also a Koharu, who is the person responsible for leading the two lovers to making a suicide decision known as the Shinju, with the notion is that these lovers will finally meet in the next life. With the designed Kurogo in the movie, Shinoda was able to demonstrate the story of the film (Rutherford, par. 4).
Despite the fact that the Kurogo only applied best in theatrical demonstrations, but not in real films, they represented almost true human images that caused anxiety, fear, and enthusiasm that really overwhelmed the viewers (Cornyetz, 106). The stagehands role of the Kurogo showed the disruptive power that demonstrated their role as the fate deciders who manipulated almost all the performances in the film.
Conclusion Double Suicide is one of the earliest Japanese movies, which can best describe the evolution of the theatrical performances in the Japanese acting practice.
Not sure if you can write a paper on ‘Double Suicide’ – By Shinoda Masahiro by yourself? We can help you for only $16.05 $11/page Learn More Dubbed as the new wave of movie production that emerged during the 1950s and 1960s, Shinoda artistically managed to make significant transformation of characters in the movie, replacing the traditional wooden puppets, black attired, covered puppeteers with the real human actors.
Adopted from the traditional Japanese drama, the movie emphasizes on Japanese stage deception that used the Bunraku puppet theaters in acting. Despite re-inventing modern means of presenting the movie, Shinoda ensures that several original facets of the film remain untouched and presents the intended theme.
The transformation of the movie comes when the transformations in the acting realm were receiving substantial attention. In essence, the film transformed when the Japanese cinemas were becoming increasingly important tools of political struggle, thus, remaining classified as the political-aesthetical films.
Works Cited Cornyetz, Nina. “Gazing Disinterestedly: Politicized Poetics in Double Suicide.” A Journal of Feminist Cultural Studies 12.3 (2001):101-127. Print.
Ebrey, Patricia. Pre-Modern East Asia: A Cultural, Social, and Political History, Stamford: Cengage Learning, 2012. Print.
Rutherford, Anne. Double Suicide and the fetishism of space. Web.12 Nov. 2013. http://sensesofcinema.com/2011/cteq/double-suicide-and-the-fetishism-of-space/
Shirane, Haruo. Early Modern Japanese Literature, New York: Columbia University Press, 2013. Print.
Dubai Aluminum: Operation on Decision Making. Company Analysis Case Study college essay help
Introduction and Company Description: Mission, Vision and Staff Being a full-fledged company, which has entered the world market efficiently, DUBAL has a mission and vision of its own. Focusing, understandably enough, on providing the end user with the services and products of the best quality possible, the company’s vision does not differ much from a gazillion of other statements uttered by the rest of the UAE companies.
While DUBAL’s vision is rather predictable and focuses on future growth, the company’s mission deserves being mentioned as a very progressive one – not because of the goals that the company defines as compulsory, but because of the pace that it sets. As the recent report says, DUBAL aims at “to be the best aluminium company in production, markets, people and results” by 2020” (Growing stronger together, 2009, p. 3).
The given statement shows that the company is able to change its mission based on the requirements of the target audience. Consequently, the company hires only professional and properly trained staff.
Description of Operations: The Key Stages of Company’s Performance Like any other company, DUBAL splits its performance into several key stages, which allows for controlling the production process better and, thus, helps deliver the goods of the finest quality.
As the company describes the production process, it consists of three basic stages, i.e., bauxite refining, alumina smelting and obtaining aluminum; in the course of the process, 4 tons of bauxite are transformed into 1 ton of aluminum. Therefore, the production process can be depicted in the following way:
Diagram 1. DUBAL Key Production Process Operations
It should be mentioned, though, that the performance process is not restricted to the process of aluminum smelting, though the latter definitely plays the pivoting role in the company’s efficacy.
Get your 100% original paper on any topic done in as little as 3 hours Learn More On a larger scale, DUBAL’s performance can be viewed as a process that starts with searching for the companies providing the raw material to the promotion campaign, which is supposed to attract even more customers and, therefore, allow the company for conquering the foreign market, apart from the one within the UAE boundaries.
Therefore, the operations that take place within DUBAL can be depicted in the following manner:
Diagram 2. DUBAL Key Operations
As the chart above shows, the key inputs listed in the raw materials column also represent the stages of raw material processing. Thus, alumina, which is the actual raw material, is transformed in the Bayer process into alumina fluoride, with Calcined petroleum coke and liquid coal tar pitch being used as catalysts.
Supply Chain and the Associated Decisions: Logistics at Its Best Perhaps, one of the strongest links in the overall strong chain of the DUBAL Company’s solutions, the supply chain management revolves around the idea of responsibility and the maintenance of environmentally friendly policy. The latter takes the form of choosing the transportation method that is considered the most environmentally safe one.
It is remarkable that the DUBAL Company was awarded for the efficient supply management system adopted by the company. As Media Desk announced in 2012, the company won three key awards in supply chain management. More to the point, the company was described as an innovator, whose example is worth being taken as a pattern for the rest of the UAE companies to adopt:
Delighted at the accolade, Masood Taleb Al Ali (Vice President: Supply) says DUBAL that entered three categories in the CIPS Middle East 2012 Awards, namely 1) Procurement Team of the Year; 2) Most Improved Purchasing Operation; and 3) Best Contribution to the Reputation of the Procurement Profession. (DUBAL takes top honors in 2012 CIPS Middle East awards, 2012).
We will write a custom Case Study on Dubai Aluminum: Operation on Decision Making. Company Analysis specifically for you! Get your first paper with 15% OFF Learn More It could be argued, though, that the current supply chain management in general and the company’s logistic in particular could be improved a notch once the company’s outbound logistics strategy is reconsidered.
At present, the company clearly puts the emphasis on the speed of the transportation, which often comes at a price for the quality of the supplied goods. Therefore, it will be more reasonable for the company to focus on the transportation issues in the future. To demonstrate the company’s supply chain management, the following diagram should be used:
Diagram 3. DUBAL Supply Management Structure
Operational Decisions: Facing Difficult Dilemmas Being one of the UAE leading companies, DUBALhas to face a number of operational decisions on which its status of the state’s highest grossing organization depends. One of these operational decisions concerns the suppliers. Indeed, the choice between the availability, price and quality is not easy.
It goes without saying that, to provide the services of the finest quality, a company must use the services of the best suppliers and the best transportation companies. However, to upgrade their services, a company sometimes has to resort to mediocre services regarding the supplies for other aspects of its performance.
For instance, DUBAL has recently faced a problem concerning the efficacy of the desalination procedure, which triggered the purchase of more up-to-date equipment and the need to reconsider the company’s pricing policies (Facing the future in partnership, 2008).
Productivity: When Performance Rates Speak for Themselves Like any other company of the similar scale, the DUBAL Company has its own method of measuring its productivity. Apart from defining its efficacy by calculating the number of goods produced and sold on a daily basis, DUBAL also manages to measure its productivity in accordance with two major parameters.
The first one concerns the customers’ satisfaction and can be measured in the number of positive reviews that grateful customers send to the company. It should be noted, though, that the given productivity factor is rather unpredictable and, therefore, should not be trusted completely. To start with, there is the personal factor, i.e., the fact that every customer has his/her own idea of what a high-quality product is.
Not sure if you can write a paper on Dubai Aluminum: Operation on Decision Making. Company Analysis by yourself? We can help you for only $16.05 $11/page Learn More Furthermore, as the opinion poll held among the employees of the DUBAL Company has shown, customers rarely leave notes of gratitude even when they are satisfied with the product; quite on the contrary, people prefer to voice their opinion when the services do not meet the company’s quality standards.
As for the second parameter, in accordance with which the company’s performance is evaluated, the compliance with the company’s development plan should be named (Professional working environment, n. d.).
Conclusion: There Is Yet Much to Strive for It seems that at present, the company is doing relatively well. True, DUBAL has been facing several issues recently, which has led to several major complexities; however, the latter have been efficiently dealt with. After all, it is not the absence of problems, but the ability to solve them that defines a company’s success.
With that in mind, one must admit that the Dubai Aluminum Company remains one of the most promising companies in the UAE and is clearly going to grow in order to expand into the world market.
It is desirable, though, that DUBAL managers should pay more attention to the company’s logistics strategy, especially when it comes to designing the transportation routes for the raw material and the final product.
Once choosing the fastest, the safest and least time-consuming method of transportation, the organization will be able to improve other aspects of its operation, including the production process and information management.
Reference List DUBAL takes top honors in 2012 CIPS Middle East awards (2012). Web.
Facing the future in partnership (2008). Web.
Growing stronger together (2009). Web.
Professional working environment (n. d.). Web.
Internal and External Factors Weight and Rate Case Study argumentative essay help: argumentative essay help
Introduction and Overview BMS is one of those companies that managed to climb to the top of the economical Olympus solely by providing high-quality services and promoting them the right way. However, when taking a closer look at the company’s structure and assets, one might notice that certain improvements can be made.
By defining the rate of a particular aspect of a company’s performance, one can spot the source of the company’s current problems, whereas the analysis of the weight of the issues in question will help one get the priorities straight and figure out what is important for BMS at present.
Missions, Goals and Current Strategies As the company’s mission statement says, BMS was founded to discover, develop and deliver innovative medicines. BMS keeps the focus on the medical nees that have been unmet and are considered unattainable by other companies that supply pharmaceutical products.
According to the information provided by the company’s managers, BMS aims at pending genericization of some of the drugs that are currently demanded, therefore, contributing to the improvement of people’s health worldwide. The company’s strategy seems pretty simple: it produces high-quality products and distributes them fast.
BMS seems to have been amazingly efficient over the past few years; as the recent records say, in March, 2011, the FDA board approved of the new oncology drug that was developed by the company. BMS’s strategy, therefore, can be defined as introducing innovations into the market.
Internal Analysis Management
Unfortunately, management seems to be the weakest link in the company’s overall strong set of internal factors. Classified as laissez-faire, the given management type does not allow for efficient cooperation between the affiliates and the heart of the company. The weight is rather weak (0.05), the rate is, therefore, 2.1. This is a company’s major weakness.
According to the recent statistical data, due to its close partnership with the USA companies, the BMS Corporation managed to hit the top 11 of the most successful pharmaceutical companies in the U.S. The given data shows that financial strategy is one of the BMS ‘s key assets. Being of a relatively strong weight (0.13), company’s finance strategy has a 2.7 rate. Finance is the company’s major strength.
Get your 100% original paper on any topic done in as little as 3 hours Learn More Marketing and Service
According to what the case study says, the company has turned Plavix into its major selling point. While other types of medicine are also promoted efficiently, Plavix seems to be the product that the BMS is pushing as its brand – and, to be honest, succeeds in the given task. Thus, marketing and service section deserves a strong weight of 0.11 and a rate of 2.6 and is the company’s major strength.
Production and Operations
As it has been stressed, the company deals with a number of pharmaceutical products, starting from the basic ones like Aspirin to less known and more expensive. Plavix, the company’s top product, brings BMS around $6,500 annually, which means that the company is quite successful. Weighting 0.14 and rated at 2.7, the company’s production and operations are nearly exemplary and, thus, are a major strength.
Human Resource Management
The company seems to lack insight in choosing its staff, which gets BMS a weight of 0.05 and a rate of 2.1, being a major weakness.
Research and Development
BMS has the potential for conducting pharmaceutical researches, yet never uses this potential, which brings its weight to 0.07 and a rate to 2.2 and makes it a major weakness.
The company is equipped with modern devices, which results in weight of 0.11 and a rate of 2.6. This is the company’s minor strength.
Logistics and Transportation
BMS seems to spend too much on transportation, since the goods are very fragile. Therefore, logistics and transaction weight 0.6 and are rated as 2.0 and is the company’s major weakness.
Depending on the leadership strategy chosen by the company leader, BMS may either remain afloat, or eventually sink. In the given situation, laissez-faire leadership approach is most reasonable seeing how the company has been split into several affiliates. Therefore, it has a weight of 0.8 and a rate of 2.1 and is the company’s minor weakness.
We will write a custom Case Study on Internal and External Factors Weight and Rate specifically for you! Get your first paper with 15% OFF Learn More Organizational Behavior
A crucial factor in the company’s development, organizational behavior does not seem to be an issue in the BMS. The weight and rate are correspondingly 0.11 and 2.6, which makes it the company’s minor strength
External Analysis Competition and Industry
Though technically considered a one of a kind company, BMS faces considerable competition. As a result, the given aspect cannot be considered the strongest of the external factors. Weight and rate deserve 0.09 and 2.4 correspondingly and can be considered a minor opportunity.
BMS uses current economic trends wisely, which results in a 0.12 weight and a rate of 3.4, being is the company’s major opportunity.
Social and Cultural
Unfortunately, diversity seems to slip from the BMS Company’s radar. Therefore, it deserves 0.8 weight and 2.3 rate and is a minor opportunity.
BMS’s customers are typically middle-class middle aged people. BMS’s strategy on demographics can be rated as 2.5 and has a weight of 0.10, which can be classified as a minor opportunity.
BMS uses up-to-date equipment, which brings it the weight of 0.14 and the rate of 3.8, which is a major opportunity.
There is no need to stress the fact that people need medicine as long as they have health issues. Therefore, the less disease-ridden the area becomes, the more losses the company is going to take. With a rate of 2.5 and a weight of 0.10 (a minor opportunity), BMS is doing relatively fine.
In case of BMS, ethics lays huge restrictions on the company’s operations, seeing how human lives are at stake. Therefore, ethics can be regarded as a major factor, seeing how BMS commits to their customers by claiming to provide only efficient medicine that in no way harms people’s health. Therefore, a weight of 0.06 and a rate of 2.0 can be given to the company’s ethics (minor threat).
Not sure if you can write a paper on Internal and External Factors Weight and Rate by yourself? We can help you for only $16.05 $11/page Learn More Partners
BMX uses foreign partners for long-term investments, therefore, having a 0.11 weight and a 2.6 rate (major opportunity).
Legal Issues (Liabilities)
Pharmaceutical industry presupposes that no harm should be done to the end customer, which is why the tort liability is included into the list of the key external factors. As the records show, the company has a major debt, which is why the given field cannot be considered as the company’s asset, with weight being 0.09, and the rate rising to 2.1 (minor threat).
There is no actual time limit in providing the target audience with medicine; no matter the season, there will always be demand for medicine among the general audience. Weight and rate are correspondingly 0.08 and 2.1, which is the company’s minor threat.
Conclusion BMS has a number of issues to deal with, research and management, HRM in particular, being its key weaknesses. Therefore, it will be necessary to choose a more appropriate leadership strategy, preferably a transformational one, and adopt a more reasonable approach in human resource management, as well as encourage research in the organization.
However, BMS has a number of assets as well, the major ones being its finance and marketing. By reinforcing marketing strategies, the company will be able to spend more time thinking its management strategy through.
The Importance of Development, Communication, and Learning in Teams Essay scholarship essay help
Table of Contents Introduction
Importance of Team Development
Effective Training Principles for Teams
Stages in Team Development
Communication in Teams
Introduction The recent changes in the way organizations conduct business has pushed managers to figure out how to organize employees around teams. However, the development, communication and learning within teams must be efficient enough to facilitate the desired changes.
For organizations to grow, the development, communication, and learning within teams must be well designed and managed. The importance of the above thesis statement springs from the fact that development in organizations does not just happen. Rather, it is a result of concerted efforts by different individuals who work together in a team setup.
This report proceeds by discussing the importance of team development, effective training principles for teams, stages in team development, communication in teams, and team learning. Finally, it concludes by providing a brief summary.
Importance of Team Development The concept of teams is important right from birth as we are first socialized in our immediate families. As time goes by, we become members of many other teams and this continues for as long as we alive (Cannon
Operational Decision Making Report (Assessment) essay help: essay help
Table of Contents Company Description
Description of Operations
Supply Chain Decisions
Company Description Rotana Jet Aviation, also known as Rotana Airways, is one of the leading domestic airlines in the United Arab Emirates. This airline company has its main operating base in Al‐Bateen Airport, which is about 10 kilometers from Abu Dhabi City. The company offers travel services to both the domestic and international passengers.
The company has been keen to offer quality services to its customers. This is reflected in its mission statement that says, “To offer quality travel services to domestic and international travelers at reasonable costs.” The company has been experiencing growth in the market, especially after adding new international routes to the previously existing routes.
Description of Operations It is important to understand the operational activities of Rotana Jet, and the means through which it turns its inputs into output. As stated above, this firm offers travel services to its clients in the market. One of the main inputs of this firm is the planes used to deliver the service.
The firm purchases the planes (input) which it uses to offer the travel services (output) to the clients from one location to another. Another important input that the firm has been using is the entertainment facilities, especially the music system fitted in the seats.
This input is used to offer entertainment services to its clients. The firm uses coffee, water, and sugar as inputs, to make coffee as the product for its clients while on board their planes. As Bruce (40) observes, the current competitive market in the airline industry is forcing the airline companies to offer better quality products in order to attract a pool of loyal customer.
This explains why Rotana Jet is keen on offering their clients drinks and entertainment services. Another important input that this firm uses in its operations is the human labor, which includes pilots and cabin crew. The pilots work to ensure that clients are flown from one location to another, while other cabin crews work as a team to ensure that the journey is more enjoyable for the customers.
Supply Chain Decisions In the current competitive market, firms are keen to ensure that they employ the best strategy in their supply chain management. This is because they are under pressure to ensure that they are efficient in their operations. Sauter (73) observes that there is need to ensure that acquisition of raw materials, their movement to the firm, and distribution strategies used by a firm are very efficient in order to increase profitability.
Get your 100% original paper on any topic done in as little as 3 hours Learn More Rotana Jets has been keen to ensure that its supply chain is managed appropriately to deliver the desired results in the market. The diagram below shows some of the most important activities that the operations manager will be concerned with in supply chain management.
The products, especially the jets will be coming directly from the manufacturer to the firm. Once this is received, the firm will use the input to offer travel services to the customer. Operations manager will always need to make a decision of whether to make such orders through well-established agents in the market, or to contact the manufacturer directly. This decision will always be guided by the associated costs.
One of the main strategies that this firm has been using in the market to increase its productivity is cost leadership. This means that Rotana Jet’s operations manager would determine the options available in the supply chain, and determine the associated costs at each stage in the activities identified above. The firm would then make a decision on the option that is most efficient and cost effective.
According to Sauter (51), in supply chain management, firms are always concerned of the best approach to use in order to ensure that they get inputs in time and at the most desirable plans so that a chain of other activities can begin.
Given the cost leadership strategy that this firm has been using, it is important for the operational manager to ensure that the decision on the approach to take in acquiring the inputs is conscious of these factors. The management should ensure that the product is always ready whenever the customers need them.
Operational Decisions Understanding critical operational decisions within a firm is one of the ways through which a firm can gain competitive advantage in the market (Mahadevan 81). One of the most important critical operational decisions is the choice of product design. Rotana Jet must devise a way to design its products in a manner that will give it an advantage in the market.
It is a fact that all airlines offer travel services to their customers. However, Rotana must design its products in a unique manner that will help differentiate its services in the market. The management should make a decision to design unique seats, customized entertainment services, high quality customer care, and other unique qualities to its products.
We will write a custom Assessment on Operational Decision Making specifically for you! Get your first paper with 15% OFF Learn More These decisions would have a direct contribution to the overall strategy of the firm. The identified decision areas focus on improving quality of services of this firm in the market. They are directly concerned of how Rotana Jet will offer positively unique service to its customers.
This means that the operations manager must consider making these decisions out of the desire to offer quality service to its customers at reasonable prices. For this to be achieved, the management must ensure that costs of production are maintained as low as possible.
Productivity According to Anderson (56), a firm should have a clear way of measuring productivity. This will help it when determining the sustainability of its operations. At Rotana Jets, the need to measure productivity is very strong. This is because of the increasing competition in this market, and the rising costs of production.
The main approach of measuring productivity in this firm is through determining the output that is made of the operational activities. The output will be measured through sales made after a given trading period. The firm would then determine the associated costs during that period. The productivity would then be determined by deducting the costs from sales to find the profits.
The profits will help in understanding the productivity of the firm. The profits generated should be reasonable enough to sustain operational activities of this company, and be able to foster development. To improve productivity of this company, the operational manager should expand the scope of the firm’s internet marketing to include social media marketing.
This is because social media such as Facebook and Tweeter are used by a large number of people who can form part of the customer base of this firm. This strategy will also help this firm create viral marketing in the internet.
Works Cited Anderson, David. An Introduction to Management Science: Quantitative Approaches to Decision Making. Mason: South-Western, 2008. Print.
Bruce, Peter. Understanding Decision-Making Processes in Airline. New York: Cengage, 2012. Print.
Not sure if you can write a paper on Operational Decision Making by yourself? We can help you for only $16.05 $11/page Learn More Mahadevan, Bernard. Operations Management: Theory and Practice. Upper Saddle River: Pearson, 2010. Print.
Sauter, Vicki. Decision Support Systems for Business Intelligence. Hoboken: John Wiley
Antitrust (monopolization) case between the U.S. (Plaintiff) and the E. I. DuPont (Defendant) Case Study essay help: essay help
DuPont was sued for allegedly monopolizing the interstate commerce, thus giving other companies in the same sector hardships in reaching out to the prospective markets and customers. The available markets became flooded with goods from one business entity. This was a strategy of making sure that none of the new companies had the means of matching the competition DuPont presented.
Although the suit before the court was a challenge evaluating the violation of the antitrust law, it was clear that there were economic impacts that were brought about by the monopoly that was created by the company. All the companies should be put on the same footing in terms of having the means to market their products in order to have an organized way of generating income.
The established companies should not be allowed to sell their products at lower prices because the new entrants in the market can lack a place in the growing market. It is an impediment to the expansion of the markets when there is only one nature of products that are sold at a very low price.
The decision was what the court felt was right given the circumstances. The decision was made with the intention of deterring other companies. It is this reasoning that saw a lot of mistakes in the economic sense being condoned. It was in this instance that the court applied the Sherman Act without taking into account some of the economic effects of the decision.
The consumers were following the guideline of a case that was held in total disregard for the economic principles that govern the running of free markets. It was at this point that the courts found it useful to hold the judgment in favor of the plaintiff, while the decision itself could not stand the test of economic advancement.
It is imperative to note the effects of the decisions to be reached by the court on the market in a case whereby the parties to the case are not both parties in the running of the market. A monopoly enjoyed by one party may be out of sheer handwork without any proof of mischief on the part of the company.
There were other companies in the case that were entrusted with the mandate of ensuring that the licensed patents were not used against the set out agreements. The patent rights of designing the Cellophane were meant to market the product in other parts of the world. This was made possible through licensing of the product.
Get your 100% original paper on any topic done in as little as 3 hours Learn More The company engaged in the search for cheap employment, while strictly guarding its rights to make Cellophane. The popularity of the company went up, with customers having a great liking for their products. At the same time, the company ensured that the products were equally competitive. This was a major boost for the company.
The company was placed in a better position through its efforts and the virtue of having a wide base of customers. It was the quality of the goods that ensured that there was an immense liking for the company’s products. There was monopoly and unfair competition. There was no link between the allegation and the evidence offered, although the court held in favor of the plaintiff.
The market for DuPoint’s products, both in the United States and other parts of the world, became commendable. There was a need to reduce the prices of many of their products given the high percentage of market share. This was a gesture that enabled the company to compete against most of its competitors.
There was no evidence to indicate that there was any form of manipulation used by the company. The prices were set according to the economic dynamics of supply and demand. It was the dictates of supply that placed the company in a better place compared to its rivals.
In the given circumstances, the decision by the court rendered a stringent measure on the company. This made the market less competitive. The court’s decision was largely an interference with the functioning of the market. In that case, it was appropriate to ensure that the impacts of the decision were assessed by the court making the ruling. It was a major violation of the economic initiatives and the rules that govern competition.
It is evident that DuPont was not taking part in any form of manipulation of prices. This means that the prices in the market were left in the hands of the consumers. The consumers in this case were willing to buy the products of DuPont depending on their quality. The decision by the court in the antitrust case was a major interference with the rules of advertising.
Therefore, it is true to observe that the decision was a clear centralization of the market. It was a clear move to strengthen the weak companies by weakening the strong ones. This was made with complete disregard for the principles of supply and demand in every free market.
We will write a custom Case Study on Antitrust (monopolization) case between the U.S. (Plaintiff) and the E. I. DuPont (Defendant) specifically for you! Get your first paper with 15% OFF Learn More The salient features of a free market were greatly interfered with. In some countries, the government takes the role of regulating the markets, but in this case it was the court that took over the role. Courts can only interpret the law in favor of economic activities if they consider the effects of the decision.
Edward Cullen Essay college essay help near me
Introduction From a certain perspective, it can be stated that various characters within the Twilight series represent the social groups that exist within the high schools that teenage girls go to. This is one of the reasons why the Twilight series has become so popular given the manner in which the target readers (i.e. teenage girls) see so much of their own lives in the characters they read about.
What is interesting though is how the vampires seemingly characterize the way people behave in society wherein they use fake outer personalities to blend in. The character of Edward Cullen in particular can be considered as a representation of the obsession of society with presenting a façade of who they are in order to properly blend in with their social groups.
Understanding the Representations of Characters in the Novel The main characters in Twilight are meant to represent high school stereotypes as seen in the way they look and act. Writers such as Fleur Diamond delve too deeply and add more dimensions than needed to what are basically one dimensional characters that are easily understood.
In her work, Diamond states that
Bella Swan quests for a sexuality that is not fully available to her within the dominant codes of both gender and heterosexuality in her culture. Meyer’s heroine is seeking a frank ownership of desire and sexual agency that is conventionally reserved for men and which, when present in women, is regarded with suspicion (Diamond 2).
Such an interpretation, while interesting, adds more depth and dimension to a character that is simply unwarranted.
The character of Bella and the perspective of “claiming a carnality and sexual subjectivity for its heroine” are simply at odds with one another when you look at the way in which the main characters are meant to represent high school “cliques” (Diamond 8). They embody stereotypical teenage definitions for various group categories that are the norm in most high schools in the U.S. (Diamond 1-8).
Fleur Diamond is mistaken in interpreting Twilight as a form of “transgressive female desire” characterized by Bella Swan. The Twilight series is merely a means of representing the common “cliques” in a high school in a way that utilizes fantasy as a setting to show a girl’s growth into womanhood.
Get your 100% original paper on any topic done in as little as 3 hours Learn More This is one of the primary reasons why the series is so popular with teenage girls since they are able to relate to what the characters experience since they are going through it themselves.
What Does Edward Cullen Represent? If the characters in the Twilight series represent various stereotypes that exist within a high school setting, then the character of Edward Cullen can thus be considered as a representation of “the popular guy” stereotype.
This individual is normally well off financially (Edward is quite rich), has good looks (same characteristic seen in Edward), has a charming yet mysterious personality (same characteristic shown within the books), yet has a loving and endearing quality (exactly the same set of personality traits exhibited by Edward Cullen).
When examining the personality traits that an idealized guy would have that would appeal to a teenage girl (or any girl for that matter), it can be seen that Edward represents many of these apparent traits thus making him the much sought after “ideal guy” that teenage girls want in a boyfriend.
Other similar representations that are not immediately apparent at the onset of the novel are the ways Edward also represents the concept of the “ideal man” in present day society. In particular, he is a highly educated, physically attractive, white male that has access to large amounts of personal wealth (Mutch 75-90).
From a certain perspective, it can even be interpreted that Edward reinforces the present day stereotypes within society by his very nature. For example, in the book “New Moon” there is the possibility that Bella would choose Jacob over Edward, however, in the end she still chooses to go for Edward.
This can be interpreted as a representation of women in society choosing mates who, through societal preconceptions, are considered to be the most perfect to go for (in this case white males) (Mutch 75-90).
We will write a custom Essay on Edward Cullen specifically for you! Get your first paper with 15% OFF Learn More It should also be noted that the representation of main characters of “colored” descent (Native Americans in this case) show a certain level of racism. This is due to the manner in which they lived (i.e. in shacks in the wilderness), low economic means, the manner in which they dressed (lacking in style and class) and being generally “wild” and aggressive in terms of behavioral traits.
This contrasts sharply with the relatively classy, suave and “cool” manner in which Edward Cullen and the other main vampire characters behave (Silver 121-130). This shows how character representations within the Twilight series follow the same boundaries, predilections and racist views that are common in the present day society.
The concept of “identity” that is utilized within Twilight is neither complex nor hard to understand, it is merely a reflection of present day society told in a fantasy like setting (Wilson 126-130).
Though it is stated in the novel that the vampires are far from human in their traits and characteristics, this is far from the truth given that the very nature of their characters are representations of how people are viewed and characterized within most social environments.
Context of the Character of Edward in Present day Society When going over the character of Edward Cullen, it can be noted that there is a certain duality to his representation. Initially, he represents the idealized version of a man that most women would like to have in their lives. On the other hand, he also has a much darker side to his personality that is represented by him being a vampire.
Such a duality can actually be considered a representation of how people act within the society at the present wherein there is the “projected image” which is meant to appeal to social groups that one interacts with on a daily basis, while there is the “hidden image” which is who a person really is. This image is hidden from the view of society due to possible ramifications of revealing such a side to others.
The following is one of the more interesting statements from the work of Herbert (2004) that echo such a viewpoint when he stated that:
Thus the evil one is recognized by his refusal to self-reflect, or confront anything which he does not wish to confront about himself. Since the persona Dracula wants to present to the world is a facade and a lie, it does not reflect in the mirror of Truth. The vampire abhors the mirror, for the lack of reflection confronts him with the fact that his self-image has no reality (Herbert 63).
Not sure if you can write a paper on Edward Cullen by yourself? We can help you for only $16.05 $11/page Learn More Such a statement is actually quite close to how Edward Cullen and in fact, most males in society act wherein they at times refuse to confront who they are and instead focus on the creation of a façade through the use of a surface image to fool the general public.
What must be understood is that the concept of a persona can also refer to the way in which a person portrays themselves in public. As a matter of fact, it is considered a method in which a person presents an “image” to people that they are attempting to communicate and associate with on a daily basis (Herbert 62-70).
This particular “image” refers to a person’s “character” that they are attempting to project. People treat them in a particular manner based on their inherent projected image. This is not limited to their physical appearance, rather, it extends also to the manner in which a person acts, speaks and generally portrays themselves in public.
In the case of the Twilight novels, this takes the form of the vampires creating a particular image for themselves, namely, as individuals that may look beautiful, ethereal, otherworldly and mysterious but in the end still human at the core. It is this portrayal on the basis of a projected image that is a cause for concern.
The way we react to people based on a projected image means that we are in effect reacting to something that, for all intents and purposes, is a false representation of who that person is in reality.
For example, a person may argue for the righteousness of a cause on the basis of their knowledge of the event. Yet this attempt at persuasion may in itself be self-serving for the person that is attempting to persuade other individuals.
In the case of a projected image, what must be understood is that it is “artifice”, meaning that is created, manufactured, made, constructed etc. It can be considered a type of surface image which may in fact have an entirely fictitious relationship to what is actually true.
For instance, a teacher could show up in class one day wearing cowboy boots, a ten gallon hat and long sleeved t-shirt with a large image of a cactus on the front while the next day he can wear an average suit and tie.
The reason this is mentioned is due to the fact that despite the different outfits, the person and the ideas that are being presented have not changed at all. However, what is changed is the perception of the audience regarding the idea being presented.
The same can be said for image projection in the present day society wherein the method in which a person is “packaged” drastically changes the perception of the audience towards accepting the person or the validity of their statements. Thus, in the case of Edward Cullen, he represents how the idealized image that appeals to girls may in fact be hiding a personality that is completely different.
Works Cited Diamond, Fleur. “Beauty and the Beautiful Beast.” Australian Feminist Studies 26.67 (2011): 41. MasterFILE Premier. Web.
Herbert, Steven C. “Dracula As Metaphor For Human Evil.” Journal Of Religion
What are the differences between human resource management and personal management? Case Study essay help online free: essay help online free
Table of Contents Introduction
The difference between personnel management and HR management
The personnel management process
Training and development
Introduction This paper presents answers to randomly selected human resource questions. The questions are as follows: what are the differences between human resource management and personal management? What are the processes for the selected personnel management activities? (Workforce planning, recruitment, training and development, and performance appraisal).
The difference between personnel management and HR management Personnel management is a management function performed by a specialist. The function is not directly involved with formulation of business strategies. It is simply a collection of people related activities. The activities involved are:
Formulation of policies that regulate employee relationship.
Formulation of job description and management of the appraisal process.
Ensuring that policy that governs personnel conduct is fully followed.
Providing and retaining personnel, implementing layoff programs and aiding self-development of employees.
Human resource management, on the other hand, is a planned and consistent approach to the management of an organization’s most treasured asset. The individuals who collectively contribute to the success of an organization are the most valued assets.
The human resource management aims at harmonizing personnel issues with an organization’s strategy. Therefore, it is the process of managing employees in order to achieve the principal goals and objectives of an organization.
The personnel management process Workforce planning is the long-term planning of the workforce requirements of an organization by considering both the internal and external forces of change. Workforce planning begins with conducting job analysis, which is the systematic gathering and recording of information about jobs in an organization.
It involves assessment of job requirements in terms of specific tasks and responsibilities. It should also provide information on skills, knowledge, experience and potentials that can be developed within a job. A complete job analysis consists of job description (the duties, tools and conditions of a job), and the job specification (statement of the qualifications required for an applicant to be considered).
The second step in workforce planning is the forecasting of demand and supply of labor. This process involves estimation of the future number and qualifications of employees an organization needs to base on its long-term plans.
Get your 100% original paper on any topic done in as little as 3 hours Learn More The last step in workforce planning involves assessing whether an organization’s labor supply matches with the demand. It also involves formulations of plans to hire or lay off employees if demand exceeds supply and supply exceeds demand respectively.
Recruitment is a process induced by an organization’s need for more personnel. Recruitment encompasses a set of activities used by organizations to make themselves the center of attention for job applicants. Recruitment can be divided into two categories, that is, specific and general.
Specific recruitment is majorly for such high positions as managerial ones, as they require a high level of skills and expertise. On the other hand, general recruitment is mainly for lower positions that frequently open up. The sources of recruitment can either be external (other organizations or the public) or internal (within an organization).
Training and development Training programs in organizations are intended at improving the performance of the tasks, while development programs are intended for building the future skills and expertise. Training programs are majorly concerned with the technical features of an organization’s tasks.
Therefore, they are suitable for employees in the lower positions in an organization. Development programs, on the other hand, are intended for individuals occupying managerial positions.
Training. The intensity of training varies with an organization’s structure and the potential of employees. Training programs can be affected by the type of the approach used. There are two approaches that can be used, that is, the internal and the external approaches. The internal approaches are programs carried out within an organization.
They are the following: orientation – it is the process of familiarizing new employees with the organizational policies and their main task. Development by level – it is the provision of training programs for employees as they are promoted from one position to another. Job rotation – this method requires employees to be familiar with task in all key departments of an organization.
We will write a custom Case Study on What are the differences between human resource management and personal management? specifically for you! Get your first paper with 15% OFF Learn More An employee will, therefore, work in every department on a rotational basis for a specific period. Apprenticeship training – this method involves making a new employee work under a professional’s supervision and at the same time learn specific tasks before he is left to work without any inspection.
Coaching is a method that involves a person-to-person coaching and counseling. Acting capacity: applying this method supposes that a trainee is assigned a responsibility of another absent senior staff member. Assistant position: a trainee is expected to work under a close monitor by a senior staff member.
The method is recommended if the superior has good mentoring skills. Committee and junior boards – this method requires that a trainee be appointed to a committee comprising both senior and junior members of an organization. The trainee is therefore expected to interact with more experienced staff members and in the process, acquire some knowledge.
The external approaches are used to enhance internal programs. They are conducted by professional bodies such as the universities and consultants. The programs are conducted through seminars, lectures and conferences. The approach is used when a highly specialized expertise is required.
Performance appraisal It is another step in the staffing process. It is a procedure used to identify, evaluate and develop human performance in an organization. Most managers judge performance appraisal as a difficult task because it is not easy to evaluate an employee’s performance accurately. Another difficult part of the task is delivering the result of the performance-appraisal exercise to an employee.
The process may be either formal or informal. Informal performance evaluation is a continuous process of assessing an employee’s performance standards while formal appraisal is conducted after a given period, for example, after every three months.
The main aim of the process is to identify employees who should be promoted and those who require further training. The following are the major reasons for conducting performance evaluation:
To provide employees with the feedback on the quality levels of their performance. The feedback is important because it helps the employees to identify their areas of weaknesses and strengths. The information also helps employees to formulate individual performance improvement plans.
Performance assessment facilitates personnel decision-making, for example, employee promotion. These decisions are critical for both employees and the organization, therefore, should base on adequate information.
Performance assessment is fundamental to an organization’s reward and remuneration system particularly a compensation plan based on employee merit.
The evaluation indicates job areas, in which training and development are needed. Therefore, training programs could be developed upon identification of an area of low performance.
In conclusion, all the personnel and human resource management activities are intended at harmonizing personnel issues with the organization’s goals and objectives to ensure their achievement.
Not sure if you can write a paper on What are the differences between human resource management and personal management? by yourself? We can help you for only $16.05 $11/page Learn More
Facebook and Nielsen Company Case Study essay help online free
Facts of the case As the need for brand visibility increases in the Arab World, Facebook and Nielsen Company have established a working partnership to assist marketers on the best approaches of online product development and sales. For instance, the Nielsen’ ‘BrandLift’ product allows marketers to make use of streaming Facebook polls on product reception and perception.
Since Facebook allows a potential client to stream in live response, companies are in a position to modify their products to suit customer preference. The Sarmady Communication Company is presented as the visible beneficiary of the Facebook-Nielsen ‘BrandLift’ product.
As a result of embracing this product, Sarmady has been able to double its online sales returns in addition to the customer base. The Facebook-Nielsen alliance targets to have control of the $9 billion marketing industry in the Arab world.
Problem statement Over the years, there has been a need to develop an online platform for companies within the Arab world to increase their product visibility. Specifically, online marketing has grown substantially and the current statistics indicate that social and entertainment websites were the most visited in the Arab world.
The actual data captured a 48% visits as compared to other sites with a total of 34% search engine growth. The survey further indicated that 28% of the participants admitted online purchase of their products.
Thus, it is necessary for the Facebook-Nielsen alliance to establish strategies that will increase their presence in the online marketing segment of the Arab eMarketing industry. This alliance may have to revise its strategy to benefit from the expansive and under-exploited Arab world online marketing industry.
Objectives of the case study The objective of the case study is to explore the significance of online marketing in the expansive Arab world marketing industry. The case study aimed at quantifying the underlying variables that positively and negatively interact to achieve the above objective. Basically, the case study endeavored to establish the scope of operation of the online marketing industry from the practical and quantifiable perspectives.
Get your 100% original paper on any topic done in as little as 3 hours Learn More Areas of consideration The main areas of consideration were the methods of data collection and sensitivity of the data because the Arab world online marketing industry is dynamic. Besides, the scope of the study was expansive, hence, there was a need to balance observable and testable variables of research analysis.
The case study considered different business partnership models in penetrating the expansive industry. The proposed products were positioned to increase product visibility and modify the perception of the clients as desired by the Facebook-Nielsen alliance.
Alternative courses of action The incorporation of uniqueness of products and improved online platform
The incorporation of uniqueness of products and improvement of the online platforms is necessary as an alternative to successful merging of the consumer preference and increased traffic as a result of more sales.
Modifying the purchasing process through poll feedbacks
The buying process normally begins with the need for a particular product or good as indicated in the Kotler’s models of intention, adoption, and continuance on the process of online consumer purchasers. The need that was created prompted the consumers search for available information concerning the good or service that can satisfy that need.
Evaluation of the courses of action The incorporation of uniqueness of products and improved online platform
The incorporation of uniqueness of products and improvement of the online platforms is necessary to allow easy integration of the market along with customer preferences. This model is an integration of two models of consumer behaviors, Kotler’s expectation-confirmation model and Ira’s attitudinal theoretical model.
The attitudinal theoretical model is used in examining the variables informing consumer purchasing intention and adoption. This model is used in explaining consumer satisfaction with a service or good through their repeat purchases.
Modifying the purchasing process through poll feedbacks
Personal innovativeness of individual consumers is key personality characteristic that gives an explanation of consumer online behavior. Consumers’ trust on the internet is a significant determinant of online shopping. E-commerce is non-discriminate on the size of business since even retail chains are in a position to trade online. Moreover, this model of business operation functions exclusively online.
We will write a custom Case Study on Facebook and Nielsen Company specifically for you! Get your first paper with 15% OFF Learn More Conclusion From the above research, markets are provided with a rich knowledge of consumer behavior as dependent on the degree of perceived positive and negative beliefs on a brand. Therefore, through improved advertising, balanced prices, and quality, markets will be in a position to monitor emotions and motivations which serve as the emerging forces within consumers that activate certain behaviors.
Recommendations It is important for small, medium, and large business to embrace technology in order to remain competitive in the expansive Arab world online marketing environment by using the Facebook-Nielsen platform. Every aspect of life is actively influenced by the revolutionary technological orientation and customers would gladly go for convenient purchasing tools.
Central to the theories of consumer behavior is the conviction that different consumers go through markedly complex decision making process that is influenced at different stages by a number of possible variables.
Management Lessons Perceptions are unique ways through which consumers internalize and interpret information about a product. Consumer engagement is essential towards winning and maintaining a client especially in a competitive market setting where the best offer carries the day.
The offer could be in the form of price, quality, and quantity. When information on perception is verifiable, it is easy for a company to execute a well researched plan within allocated resources.