Table of Contents The development of the Mexican Drug Cartel
Disagreements among drugs cartels in Mexico
Examples of the illegal drugs traded
Transnational organized crime (TOC)
The effect after government interference
Mexico City is well known for drug trafficking which took place smoothly without any interference. The emergence of the Mexican drug cartels was initiated by Miguel Ángel Félix Gallardo, who was a Judicial Federal Police agent in Mexico in the 1980s.
The drug trafficking was easily achieved because he developed a well-established infrastructure that connected the drug traffickers in Columbia with those in Mexico (Grayson 2010).
The development of the Mexican Drug Cartel The Mexican Drug Cartel developed and spread rapidly uninterrupted because it enjoyed protection by the Mexican government. This formed the basis for even more powerful and dangerous groupings, which resulted in increased crime activities.
In addition, these drug trafficking activities increased at a time when there were increased economic assimilations that paved way for trading with the United States (Stares, 1996). However, there have been tremendous political changes over the past few years like the decentralization of the Mexican political system, which disintegrated these powerful cartels.
The well-linked network between the Mexican drug traffickers and the Transnational Organized Criminals was disrupted leading to fierce competition to earn a good share of the lucrative illegal business. Moreover, the 1980s marked an important turning point for the Mexican Drug Traffickers, thanks to the single ruling party called the ‘Institutional Revolutionary Party (PRI)’, which shunned criminal activities.
However, bearing in mind that this ruling party was highly hierarchical and centralized, it served as a loophole for corruption and impunity as long as there were good payoff to those in power. For instance, the ‘Federal Security Directorate (DFS)’, which ensured domestic security benefited mutually from corrupt dealings with the drug traffickers by receiving huge payoffs while the cartel owners received tight security.
In the 1970s and 1980s, the Mexican drug traffickers earned a substantial income from illegal cocaine trading, which made Mexico be branded as the ‘drug trafficking hub’ into the United States. Drug trafficking has continued to spread rapidly over the years in Mexico with the drug traffickers being independent individuals, drug cartels or groups, and even larger drug networks.
Get your 100% original paper on any topic done in as little as 3 hours Learn More However, by the late 1990s, there had developed about four other drug trafficking cartels, which competed fiercely to gain control of the market that led to division and fights among the drug traffickers.
Apparently, Mexican drug cartels have dominated the illegal drug trading in the United States, as there is increased co-operation with the prisoners and street peddlers in the United States; moreover, drug trafficking has spread rapidly into other nations, to an extent that it has become a global issue (Grayson, 2010).
Disagreements among drugs cartels in Mexico There was increased competition, which ended in conflicts among the major players in the market; this was as result of development of political pluralism, and partly because of reorganization of Mexico’s police force. This created more complex organizations that could not be easily regulated (Grayson, 2010).
However, the Mexican government has always sought control measures in an effort to fight illegal drug trading but unfortunately has failed due to corruption. As a result of these disagreements, there has arisen a tough war between the Mexican government and the cartel leaders and among the rival cartels as they fight for dominance in the market.
In the recent years, the Mexican government has taken disciplinary measures to all who plead guilty over such offences though it has not borne much fruits. Instead, more powerful and violent drug cartels have evolved and fight for control of the pathways used for trafficking of the drugs in the United States (Grayson, 2010).
Examples of the illegal drugs traded Mexico’s drug cartels are known to control nearly 70 percent of the total traded illegal drugs in the United States. Among the major drugs traded include, cannabis sativa and methamphetamine as well as heroin. Additionally, it is estimated that 90 percent of the total cocaine supplied to the United States come from Mexico having been produced in Columbia.
This is estimated to earn them approximately $13.6 billion to $48.4 billion on yearly basis. Recent research findings reveal that the Mexican economy would drop considerably by 63 percent should drug trading be cleared completely (Randal, 2009).
We will write a custom Essay on The Mexican Drugs Cartels specifically for you! Get your first paper with 15% OFF Learn More Current cartels Apparently, there are two major alliances of drug dealers in operation since February 2010; one composed of Tijuana cartel, Los Zetas, Juarez cartel and Beltrán-Leyva Cartel, and the other one made of Sinoloa cartel, Gulf and La Familia cartel (Randal, 2009).
Transnational organized crime (TOC) It is also referred to as transnational crime, which is planned offense, practiced across national borders between states. Transnational organized crime is dreaded most because of its deleterious effect on national security affecting social, economic, and political development of the society.
Some of the planned offences include human trafficking, trafficking of firearms, drugs trafficking, money laundering, trafficking of migrants where the most prevalent one is peddling of drugs which attracts huge profits. There is a dire need for the governments to cooperate with UNODC in finding a solution to the impending problem as well as prevent further development of these offences (Fukumi, 2008).
The increased involvement in trade between nations because of modernization and globalization has paved way for more involvement in criminal activities. However, the ancient form of governance has ceased, replacing it with loose networks that are now dominant in the drugs trafficking.
It has been observed that these organized crime “groups involved in drug trafficking are commonly engaged in smuggling of other illegal goods” (Stares, 1996). Indeed, the fight against these well-established or organized gangs is an uphill task since these groups are deeply entrenched and are hard to dislodge.
Some of the recommendations to curb their operations may include use of electronic gadgets to fast track the criminals, carrying out impromptu inspections of people and vehicles, enacting tighter rules of disclosing criminal activities (Seelke, 2010).
The effect after government interference This took effect when Mexican President Felipe Calderon launched war against drugs in an effort to combat the violent crimes that were committed by the drug traffickers. Both the military forces and the police came together to cut back the brutal murders as security was an issue all over Mexico. However, this has not borne much success as corruption of the government officers has led to the criminals being set free (Randal, 2009).
The current status of the state is that of an incompetent government which has no power over these criminals; indeed, the state is now in panic as brutal blood shedding and violence are the norm of the day as more powerful, wealthier and influential gangs of drugs have come up to bribe the police force leading to escalation of crime.
Not sure if you can write a paper on The Mexican Drugs Cartels by yourself? We can help you for only $16.05 $11/page Learn More However, the government has not given up; it is determined to recruit more honest and reliable police and military forces to execute justice and good governance.
The government is also strategizing on setting up federal police troops who would campaign against drugs as a way of reforming the corrupt groups. The government has incurred a lot of expenses in quest for security and peace in Mexico. The war on drugs has so far adversely affected the economy of Mexico as the government tries to curb the impending crimes (Rakrf, 2008).
In addition, the Mexican government faces a great challenge of gaining confidence in the state as drug trafficking is so much entrenched in the peoples’ daily life as it brings much more food on the table than any other source of income.
Conclusion It is quite clear that the fight against these forms of organized crimes will never end as long as the enacted laws have been breached or are not well established. The fight against its further penetration into the less prevalent areas has not been very successful. This may partly be attributed to lack of cooperation among states to prevent consumption of hard drugs, and partly because of corruption among government officials (Seelke, 2010).
More stringent laws should be enforced on the criminals and drug policies should be re-examined to ensure there is no loophole left for drug traffickers to operate.
On the other hand, the government should strive to provide the necessary machinery that is lacking in the society, which makes them result to crimes, as well as try to eliminate unemployment, under-development, poverty, over-population, tribalism, environmental deprivation and illiteracy (Stares, 1996).
References Fukumi, S. (2008). Cocaine trafficking in Latin America: EU and US policy responses. Burlington: Ashgate Publishing Ltd.
Grayson, G. (2010). Mexico: narco-violence and a failed state? Jersey: Transaction Publishers.
Randal, C. A. (2009). Mexican Drug Cartel Violence Spills Over, Alarming U.S. The New York Times. Web.
Rakrf, J. (2008). Calderon defends war on cartels. Web.
Seelke, C. R. (2010). Latin America and the Caribbean: Illicit Drug Trafficking and U. S. Counterdrug Programs. NY: DIANE Publishing.
Stares, P. B. (1996). Global habit: the drug problem in a borderless world. Washington DC: Brookings Institution Press.
Samsung: Market Expansion Towards Year 2025 Research Paper argumentative essay help: argumentative essay help
Introduction Globalization has resulted in an improved trade among different countries. There is movement of goods and services from one country to another. The policies of comparative and absolute advantage are economic tools which have facilitated the development in international trade. Electronic industry is drastically changing with many phone making industries on the increase.
This has resulted in making of different models of phones, laptops and other electronics. One of the world leading electronic makers is Samsung. It is located in Samsung Town, Seoul, South Korea, and forms the world’s largest conglomerate company by revenue. The main products by the company are Television sets, Radios, phones, Camera tape recorders, and recently it has diversified to a growing laptop market.
The idea to have such a company was coined in 1969 by Lee Byung-chull and started as a small electronic workshop. The company’s main mission is to inspire the world to create a better future for human species. The company aims to introduce its laptops to Australia. Australia is the world’s smallest continent but Samsung has not tapped the market with its new development.
This paper evaluates the decision to venture in Australian market, the focus on developing/forecasting options for 2025. It will also undertake this task by evaluating social, economic, political situation of Australia. In the last pages of the report, it will give recommendations on the leadership style to be adopted in the venture.
Brief background of Samsung
Samsung is an international South Korean company which was established in 1969 in Daegu, South Korea as a small electronic shop. The first venture of the company was to manufacture Television sets, radios, Calculators and other home electronic appliances like refrigerators.
This was in the era of black and white T.V. sets and in 1981, the company had made over 10million black and white T.V.s. as opportunities arose the company diversified to other electronic ventures and in 1988 merged with Samsung Semiconductor
Strategies of Leadership Report (Assessment) college essay help
In the order to become successful, an established manager and leader, I need to look at all elements encompassed in the roles of a leader. To begin with, I will concentrate on the communication skills I possess. As I have rated myself overtime, I have found out that, while listening to people, I do so without interrupting the speaker.
As a leader, one needs to understand my means of communication, (my verbal communication, accent, and my body language). A leaders mind is not supposed to wander of when one talks to him/her, moreover a leader needs to send signals that he/she understands, and that is what am learning to nature (Elerts, 2006).
In addition to this, I have come to learn that decision making should be effectual (Cameron, 2009). In relation to this, I regard myself as a reflector and a pragmatist. Therefore, all I decide on must always make sense and stand in the taste of time.
Priority is mandatory when one is to make up a personal development plan (Mathews, 2000). Things that are not of urgency should come last and urgent matters should be prioritized (Stoner, 2010).
This helps to maximize and make the most out of time. Over the years, the people I work with have received motivation from me. This attitude regardless of how small or big, makes one have the zeal of carrying on (Garner, 2001). In my plan motivating is essential as I have seen it work.
Whichever status one acquires, he/she needs to report to those above or to relevant authorities (Lee, 2004). These things though small carry up so much weight in ones personal development plan. In order to perfect and become one successful entrepreneur, I have realized that there are things I can’t avoid. One of these is time management. I have realized the need to incorporate time management skills in my development plan.
For successful leadership to occur, time should be spent sensibly (Brown, 2002). Time is not only a resource but is also very limited. Therefore, I have recognized the essence of ensuring I don’t misuse my time, all activities must be in writing and each allocated its own time (McVilly, 2009).
Get your 100% original paper on any topic done in as little as 3 hours Learn More In my plan, I noticed that, the aspect of technology is necessary. For success, I need to be aware and conversant to the changing technology (Masons, 2001). My plan outlines the exact technology I should put in place, and how I should achieve this and get it in to the system. This means that I need to learn more and more frequently on the changing trends of technology to be up to date.
As a reflector, I have noticed the need for research as it is a key to success. Apart from researching, my development plan points out specifically what I need to do with the research without wasting time (Smiths, 2008). To be above or ahead of the pack, regular research programs must be initiated. Since this is a personal development plan for the whole year, it is of absolute importance to focus on my strengths and my weaknesses.
To begin with, I want to highlight my strengths that will help me in achieving my goals. Among my strengths I do have excellent communication skills. Nothing can be done without communication and therefore I do capitalize on this strength.
I do listen to what others have to say and work on bettering it. I also have a positive thinking towards life, and in particular about what I want to achieve. My passion in knowing new things is what keeps me in achieving the “unachievable”.
My weaknesses are that I fear venturing into uncertainties. I also lack the patience when no results seem to come in my way. However, I receive feedback from time to time from people and so I have decided to be calm when results trickle in slowly. Moreover, I have the zeal to venture in to the uncertain fields after giving it more thought.
Nothing is achievable without goals (Metzner, 2000). Hence I have set up goals in two categories. This includes:
Short term (in the next three months)
Develop my communication skills to perfection
Work on two researches every month
Develop a test product for the market
Long-term ( in one years time)
Have a customer base of 100 people per day
Achieve my higher diploma in printing technology
Establish a printing firm in my home town.
Subsequently I must have a system of monitoring these goals to come into reality (Clancy, 2005). This can be called my checks and balances unit. The plan clearly expects me to do thorough study, get a place where I can access capital for the business, go back to college, and make sure everything is according to plan.
We will write a custom Assessment on Strategies of Leadership specifically for you! Get your first paper with 15% OFF Learn More Since we live in the world of uncertainties, it is important that in my plan I put measures that will counter any arising problem. In case of an unexpected occurrence, my plans must proceed or switch to plan B. This not withstanding, risks involved must be outlined. In this case, my plan should show clearly the next source of funding, the move I must take to counter my competitors and so forth.
My plan clearly outlines changes also found in current plan or rather deviation from current planning. Specific measures are in place to explain what exactly will lead to a change of plan from original plans (Haggers, 2006). On the other hand, it also outlines clearly things expected in the future. I need to explain my vision and make sure that all those who help me in achieving my vision are much aware of what is expected.
Again I need to lay out strategies in place for achieving this plan. To add on this, my plan has put in place management measures for implementation. Everyone involved is aware of what is required of them. There are tools in place to monitor the smooth running so as to hit my target.
Again, there is regular communication of what is happening. This helps in letting people know the status of where you are and how far from the goals you are (Johnsons, 2001).
In a synopsis, it is important to have a plan that clearly outlines and guides you towards achieving what you want. No prosperity in life comes from nothing that is not written down (Wisker, 2010). This is so because the writings will be as a reminder in your day to day life knowing that you need to achieve the set target.
References Brown, G. 2002. Time Management Skills. New York, NY: Oxford University Press.
Cameron, G. 2009. The business students study: skills for study and employment. London: Prentice Hall.
Clancy, M. 2005. Managerial achievements. London: Pitman Publishing Limited.
Not sure if you can write a paper on Strategies of Leadership by yourself? We can help you for only $16.05 $11/page Learn More Elerts, G. 2006. Communication skills. New York, NY: Oxford University Press
Garner, P. 2001. Motivating People at the work place. London: McGraw Hill.
Haggers, M. 2005. Managerial Planning. New York: Dover Publication.
Johnsons, B. 2001. Setting managerial goals. Sydney: Krieger Publishing.
Lee. C. 2004. Chain of Command. Chicago, McGraw Hill Publishing
Masons, K. 2001. Technological changes. London: Pitman Publishers.
Mathews, W. 2000. Prioritizing management. London. McGraw Hill.
Metzner, H. 2000. Achieving the unachievable. Berlin. Dortmund university press.
McVilly, D. 2009. Time Management. London: Longman Publishers.
Smiths, A. 2008. Research in management. London. Pitman Publishers.
Stoner, H. 2010. Allocating Priority. New York: Oxford University press.
Wisker, G. 2010. Achieving prosperity. Palgrave: Macmillan Publishers.
Current Economic Climate Qualitative Research Essay college application essay help: college application essay help
Introduction Strategic change is an important concept for all business organizations that want to survive in the constantly changing global economy. Strategic change is defined as the change that takes place in a company’s strategy. It is the organization’s attempt to align its strategies with those of the external environment.
It involves changing the organizations vision, mission and objectives as well as the strategies that are used to achieve these objectives. Changes in the external environment such as economic changes, political changes and environmental factors require organizations to adapt in-order to survive.
Adapting to the external environment will require companies to change their business strategies so as to remain relevant in today’s economy. There are a number of approaches that can be used in carrying out the strategic change process.
These approaches have to take into account the employees of the organization, the cultural setting and value system that are in use within the organization and the business environment that the organization operates in. The next section covers the various strategic models that can be used by managers in the strategic process (Hughes 2006).
Strategic Change Tools and Models Strategic change models and approaches are used to reflect the intentional and strategic changes that take place within organizations. Clear goals and measurement scales are used in these approaches to gain some feedback on how the change process will affect the business operations of the company. The type of strategic change model that is used should be in line with the process of change implementation for the organization.
The change process involves preparing the organization for the change process. This will involve communicating the changes that will take place to the important stakeholders of the company such as the employees, investors and shareholders to ensure they that they are all prepared for the change (Gunn 2009).
Once the necessary changes have been communicated to all important stakeholders, the next phase of the process will involve implementing the change management plan. The changes will be implemented in accordance with the agreed business goals, objectives and strategies.
Get your 100% original paper on any topic done in as little as 3 hours Learn More The next stage after implementation will involve providing ongoing support to the implementation process as well as undertaking improvements to the change management plan.
The purpose of this stage is to ensure that there is a continual support of the changes that are taking place within the organization. The last stage of the change process is important as it ensures that the changes have been implemented successfully within the transformed organization (Gunn 2009). There are a range of strategic change models that can be used in initiating change within organizations.
These models include Lewin’s three step model, Kotter’s eight steps for organizational change, Bullock and Batten’s planned change approach, the processual model, Beckhard and Harris’ approach to organizational change, the Naslar and Tushman model of organizational change, Carnall’s change management model, Stacey and Shaw’s responsive processes, Senge’s systematic model and William Bridges model of managing transition in an organization (Cameron and Green 2004).
The models that will be focused are Lewin’s three step model, Bullock and Batten’s planned change approach, the processual model, Naslar and Tushman model of organizational change, William Bridges model and Kotter’s eight step model.
Lewin’s Three Step Model The first model which is the Lewin three step model was developed by Kurt Lewin in 1951 for use in the organizational context. His model for organizational change is the most recognised and used by many company managers today. Lewin introduced the three step model for organizational change as a result of a study he conducted to determine the phenomenon of group change amongst an organization’s employees.
He noted that organizational change amongst employees lasted for a short time as employees returned to their original behaviour after the change was implemented. Lewin concluded that for change to be more permanent, the old habits of performing work had to be completely eliminated. His solution to permanent change saw him develop the three step model of change (Robbins 2009).
For organizations to achieve effective organizational change, they had to employ the three step model which is made up of unfreezing, change and freezing. The unfreezing step involves ensuring that the organizations employees have a need or desire for change. This need is usually achieved by conducting a confrontation with the employees or employee education that will ensure their perception of organizational change is different.
We will write a custom Critical Writing on Current Economic Climate specifically for you! Get your first paper with 15% OFF Learn More This stage ensures that the organizational members understand the need for change as well as create a desire for change amongst these members. The unfreezing stage also ensures that employees are made aware that the old way of performing business is unacceptable and they should therefore embrace the new system of change (Robbins 2009).
The next step was where the actual change occurred. This stage ensured that the organization moved to the desired state of change that had new policies, procedures, structures and goals. The refreezing stage involved reinforcing the changes into the organizational system by ensuring that these changes were consistent with the employee’s behaviour.
To demonstrate the three step model an example will be used of a call centre that has been receiving poor customer evaluations. The company’s managers have realized good customer service is important in achieving success and therefore want the company to be more customer-focused (Mills et al 2009).
The use of the three step model will see the company unfreezing the current status of customer service in the call centre. This will be done by conducting staff meetings and reviewing customer surveys to determine how to improve customer service. The change step will involve providing the customer service representatives with the necessary training that will initiate a change in how they interact with customers.
The refreezing stage will involve rewarding the representatives on an hourly basis as well as rewarding them with bonuses for any positive customer feedback and surveys (Mills et al 2009).
Lewin’s model for organizational change basically requires a significant commitment on the part of the organization before, during and after the change. This model is suitable as it considers the organizations, internal and external environment (Kritsonis 2005).
Bullock and Batten’s Planned Change Model The change model was developed around project management activities which included exploration, planning, action and integration. The exploration stage involves identifying the need for change and acquiring the specific resources that will be used to initiate the change. The planning step involves including decision makers in the development of the change management plan that will be used in the change process.
The plan is then implemented which results in the action stage. The integration phase is initiated once the change plan has been fully implemented and aligned with changes that have occurred within the other areas of the organization.
Not sure if you can write a paper on Current Economic Climate by yourself? We can help you for only $16.05 $11/page Learn More This approach of organizational change views the change process as a technical problem that can be solved with a technical solution. This method is suitable for less complex organizational problems and in dealing with isolated cases (Cameron and Green 2004).
Processual Model of Organizational Change This approach to organizational change ensures that the complex nature of change is managed in an ongoing and dynamic way. The task of managers who use this model of change is to navigate through the complexities of change by examining the available options and resources.
Instead of directing change, the manager’s role becomes that of ensuring the organization’s members respond to the change by embracing the necessary skills and knowledge to effect the change. The processual model is based on the premise that organizations facing change go through a variety of dynamic states that interlock and overlap forcing the change process to be analysed on emergent character context (Ramanathan 2008).
Understanding organizational change under this approach therefore involves studying the events that lead to the change and how the change affects the overall processes of the organization (Ramanathan 2008).
An example of this approach in an organization that is undergoing a major change in all of its business processes will be to conduct staff meetings, staff education, training and communication networks that will ensure that the complex components of the change process have been broken down into manageable and simple components.
Kotter’s Eight Step Model This method of organizational change was derived from Kotter’s study of 100 different organizations that were undergoing change. The results of the study highlighted eight key lessons that were later modelled into the eight steps of organizational change. These eight steps were used to address some of the power issues that arose during the organizational change process.
The first step of the model involved the creation of a sense of urgency which involved studying the market trends and changes after which the requirement for change within the organization would be analysed, the second stage involved the formation of a powerful guiding coalition that would be used to steer the change process, the creation of a vision was the third step in the eight step model.
This stage involved developing a vision that would be used to bring about change within the organization (Sabri et al 2007).
After coming up with the vision, the next step involved passing on the set goals and vision to the important stakeholders of the company after which they would be authorized to proceed on the set goals. This involved getting rid of the obstacles to change within the organization. The next step of the model involved planning and creating short term wins.
This would involve looking for short term visible improvements that would be used in the change process. After this was done, the improvements would be consolidated into the change process so that they can continue producing more change within the organization. Once the changes were consolidated, they would then be institutionalised into the culture of the organization (Singh 2010).
An example of how this approach can be used in effecting organizational change in a consultancy company that is facing a decrease of business is to create a sense of urgency that will assess the competitive nature of the consultancy’s environment after which a team will be formed to deal with effecting the necessary changes to the firm’s business operations.
A vision will then be developed to empower the team members and the rest of the employees within the organization to act on the vision which will see the actions being consolidated and institutionalized into the company.
Nadler and Tushman’s Model for Organizational Change This approach to organizational change emphasizes the importance of the transformation process and how organizations are made up of different components and parts that interact together. These components exist in a state of relative balance that ensures they fit together.
The four important elements that make up this model include tasks which encompass the work to be done, the skills and knowledge of individuals, the formal organization which is the explicitly defined process of the organization and the informal organization which encompasses the less explicitly defined understanding of the organization’s processes (Bezboruah 2008).
According to this model, the successful handling of change inside an organization means ensuring that all four components of the model have been identified and controlled. If a change takes place in one component, changes have to be effected on all the other three components to reduce the chances of organizational homeostasis from occurring.
Homeostasis refers to the organization returning to the old way of doing things which leads to a lack of congruence. This model is therefore important in dealing with the power and control issues that arise due to the homeostasis condition within the organization. An example of the application of this method is when a production company has a market demand to produce a new product.
The demand will require a specific task to be performed in order to produce the required output. This will involve incorporating the other components of the model which will be the individual’s skills and knowledge, the formal and the informal processes of the organization (Anderson 2010).
William Bridges Managing Transition This model of organizational change focuses on the transition process that takes place during change. William Bridges’ focus on transition creates an extensive understanding of what happens in an organization during the change process. He views transition to be a process that involves eliminating the old way of doing business and adopting new methods/techniques.
This model engages three stages which are the new beginning, the neutral zone and ending. The ending stage involves completing the old system of company operations before the new changes are initiated.
The neutral zone involves dealing with employee reactions once the changes have been implemented while the new beginning involves defining the purpose of the change and what the outcomes of the changes will be (Bridges 2009).
Conclusion The above models and approaches to organizational change demonstrate that change can be implemented in a just and fair way within an organization that is undergoing change. The methods can be used depending on the type of change the organization is going through.
The basis of these methods is to ensure that the change process is not cumbersome and complex to the people who have been charged with the responsibility of initiating change within organization. The strategic change models ensure that the change process has been broken down into more manageable processes and components.
References Anderson, D.L., (2010) Organization development: the process of leading organizational change, California. US: Sage Publications
Bezboruah, K.C., (2008) Applying the congruence model of organizational change in explaining the change in the Indian economic policies. Journal of Organizational Transformation and Social Change, Vol.5, No.2, pp 129-140
Bridges, W., (2009) Managing transitions: making the most of change. Massachusetts: Da Capo Press
Cameron, E., and Green, M., (2004) Making sense of change management: a complete guide to the models, tools and techniques of organizational change. London: Kogan Page Publishers
Gunn, S.B., (2009) The essential management toolbox: tools, models and notes for managers and consultants. New York: John Wiley and Sons
Hughes, M., (2006) Change management: a critical perspective. Chartered Institute of Personnel and Development
Kritsonis, A., (2005) Comparison of change theories. International Journal of Scholarly Academic Intellectual Diversity, Vol. 8, No.1, pp 2-7
Mills, J.H., Dye, K., and Mills, A.J., (2009) Understanding organizational change. Oxford, UK: Routledge Publishers
Ramanathan, T.R., (2008) The role of organizational change management in offshore outsourcing of information technology services. Florida, US: Universal Publishers
Robbins, S.P., (2009) Organizational behaviour: global and Southern African perspectives, Capetown. South Africa: Pearson Education
Sabri, E.H., Gupta, A.P., and Beitler, M.A., (2007) Purchase order management best practices: process, technology and change management. Florida: J. Ross Publishing
Singh, K., (2010) Organizational behaviour: text and cases. India: Pearson Education South East Asia
Lireture Analysis: Charles Dickens Research Paper essay help free
Table of Contents Introduction
Introduction Dickens is regarded as the master of style because he has the ability to describe scenes in colorful detail thus making the scenes being described to come alive. The two pieces of work that will be the main area of concern in this analysis are ‘A Tale of Two Cities’ and ‘Oliver Twist’.
Analysis Charles Dickens’ writing reflects his extraordinary gift of observance. Not many novelists can accomplish what this author has managed to achieve in his books. He has the capacity to lay out images of things and people in a manner that the ordinary human being would not envisage.
Dickens’ writings integrate what he observes with what he remembers and imagines. Seldom does one miss even the most trivial of details in his work. It is these trivialities that bring out his most critical strength in literature (Gissing 63). In ‘Oliver Twist’, the following passage exemplifies this feature:
“his gaze encountered the terrified face of Oliver Twist, who, despite all the admonitory looks and pinches of Bumble, was regarding the repulsive countenance of his future master with a mingled expression of horror and fear too palpable to be mistaken even by a half-blind magistrate” (Dickens Oliver 18).
The capacity to describe vividly probably stemmed from Dickens’ attention to detail even in his real life. In letters that he wrote to his colleagues, Charles often noticed the most peculiar things about people. One particular letter was written to Wilkie on the 17th of January 1858. He describes an incident in which he had gone to visit a mental asylum and found a man who was dumb and deaf.
It was only during the late stages of his illness that others began to notice his insanity. Dickens asked about his occupation and found that he had worked as a telegraph operator.
He speculated about the nature of messages that he sent to different parts of the world in his mental state. Charles did not think about the obvious things; he looked as the mentally-ill patient’s perspective from a totally unexpected angle. It was this talent that he transmitted to his novels.
Get your 100% original paper on any topic done in as little as 3 hours Learn More Something else that comes to mind when reading this author’s classic tales is his propensity to find romance in unpleasant or routine scenarios. Dickens can find something valuable out of even the most wretched of places. He takes a seemingly insignificant and disagreeable occurrence and then relates it with the story in a manner that enriches it.
For instance in ‘A Tale of Two Cities’, he describes a battle scene in Bastille as a “vast dusky mass of scarecrows to and fro, with frequent gleams of light above the billowy heads, where steel blades and bayonets shone in the sun” (Dickens A Tale 244). Through this description, he brings out the tense and belligerent atmosphere so effectively, and thus enriches the story.
In ‘Oliver Twist’ several descriptions of drudgery and filth fill the chapters. In one scenario, he describes the tenements as “fast closed and molding away… houses had become insecure from age and decay and were prevented from falling into the street by huge beams of wood reared against the walls” (Dickens Oliver 5).
It is clear from this description that the state of poverty in that tenement was excessive. The author emphasizes this state of affairs by adding the description of the beams. Such creativity makes one feel like one is in those establishments, and thus enhances the narrative.
It is easy to find unforgettable scenes in Dickens’ work. The reason behind their impressiveness is his ability to paint them rather than merely narrate them. For instance in “A Tale of Two Cities”, the author refers to France for the first time in chapter five. At this moment, he talks about a broken wine cask. He then backs up the picture of wine casks with some descriptions of the surrounding noise.
In another instance, the author paints a picture of the grindstone scene. He talks about the men who sharpen their swords and knives elaborately. Such scenes make the work appear as though it is an actual painting rather than mere prose. The author thus manages to affect the audience’s responses through these spatial representations (Stange 384).
Like any other great writer, Dickens drew inspiration from a number of historical occurrences or figures. However, he was not interested in recapturing these crucial moments of history in every detail possible. Charles simply wanted to draw lessons from them.
We will write a custom Research Paper on Lireture Analysis: Charles Dickens specifically for you! Get your first paper with 15% OFF Learn More For instance, he often told his biographer how he had read the book “French Revolution” by Thomas Carlyle hundreds of times; most structural elements of “A Tale of Two Cities” come from this book. Instead of reconstructing the past, Dickens chooses to tell the story of his characters through these historical patterns.
When describing ancient practices, such as the whipping post, Charles reminds the reader that he is talking about an extinct practice. As such, one does not feel lost in a bygone era. Everything that takes place in the lives of his characters resonates with the social order of the time (Hutter 448).
Therefore, the suffering and death that took place gains a lot of relevance in the mind of reader. This serves to keep all scenes highly relevant and thus captivating. It is these sorts of tactics that make Dickens’ work exceptional.
On must realize that it is not just the great description of these scenes that makes Charles Dickens novels so remarkable. He also has an instinctive skill of integrating disorderly events into one remarkable and united tale. The story of ‘Oliver Twist’ exemplifies this strategy; throughout the narration, there is a mystery that must be solved by the protagonist.
He needs to find his true identity, and when he achieves this, then he will find his true position in society. All of the adventures in the book are tied to this goal, even though the ambition does not seem to be so obvious in the beginning.
It is these overarching themes that make the words and descriptions in the book so meaningful. Charles Dickens does not just write ‘Oliver Twist’ for the sake of writing; each description is filled with meaning. The scenes have a huge impact on the outcome of the story. For instance
“Mr. Brownlow went on from day to day, filling the mind of his adopted child with stores of knowledge, and becoming attached to him, more and more,. And his nature developed itself and showed the thriving seeds of all he wished him to become” (Dickens Oliver 53).
This passage captures the very essence of the book. Oliver always wanted to be independent; having grown up in the streets, he had to adopt a certain degree of self determination. On the other hand, Oliver still wanted someone else to make choices for him since the latter option would cause him to be accepted by the middle class or other respectable members of society.
Not sure if you can write a paper on Lireture Analysis: Charles Dickens by yourself? We can help you for only $16.05 $11/page Learn More Therefore, when Brownlow fills him with knowledge, he is allowing the boy to reconcile these two needs. It takes a stroke of genius to capture such conflicting goals in small passages such as the one quoted above. Charles Dickens was able to combine verbal prowess with meaning-making perfectly in this excerpt (Miller 83).
Charles Dickens’ style also elicits emotions from its audiences owing to its directness. ‘Oliver Twist’ is quite a poignant tale, but only the author’s descriptions create these effects. For instance when Dickens talks about Oliver’s imprisonment, one fully identifies the plight of this young boy. He is in an underground prison, which could fall at any time owing to its weak foundations and decaying structures (Dickens Oliver 3).
Furthermore, the room is absolutely dark so that Oliver cannot see his surroundings. If one cannot see the walls, then it is almost as if one is covered by nothingness. A picture of gloom and hopelessness may take over one’s life. It is no wonder Oliver went to the corner so that he could at least touch something real.
Dickens then contrasts the coldness of the walls with the gloom in the room, and asserted that the protagonist preferred the cold. The loneliness and isolation that this boy feels is unmistakable; Charles cleverly uses two highly undesirable elements to bring out the magnitude of Oliver’s troubles.
If the boy was in such as state as to prefer a cold, hard surface over the nothingness, then it must have been completely unbearable for him. The witty choice of words draws out audiences’ emotions.
It is only when an author is able to wear the characters’ shoes that he can think about his reactions to them. If Dickens had not imagined himself to be Oliver in that dark room, he would not have thought about the temporary comfort that the walls accorded the protagonist. Such vividness and capacity to draw out people’s emotions is what causes many readers to admire Dickens’ work.
Any novelist should aim at pleasing his audience. ‘A Tale of Two Cities’ and ‘Oliver Twist’ are some of the most pleasant novels in English literature (Baysal 14). Therefore, in this realm, Dickens has succeeded as an artist. However, it should be noted that not everyone admired this style of writing during Dickens’ lifetime.
Some critics such as James Stephen thought that appealing to audiences’ emotions rather than their sense of reason was crude and corny. These critics classified ‘A Tale of Two Cities’ as historical fiction, so they presumed that it should be philosophical in nature. Other critics of his time such as Aldous Haxley claimed that it was vulgar to fake emotions as Dickens had done because sincerity was a talent in literature.
While these criticisms may be valid to a certain extent, they do not address the root-cause of Dickens’ stylistic preferences. Dickens wanted to write ‘A Tale of Two Cities’ in a manner that would educate the masses about an important historical event.
He was not writing for the historians or the scholars, so it should come as no surprise that these audiences found his work unsatisfactory. The dates and events were accurately stated in his book and that is what mattered. Fictional writers must prioritize the needs of their readers as it is not possible to satisfy everyone.
Many readers were drawn to Dickens’ work because he used characters that they were already familiar with. For those who did not about such characters, Dickens always made a point of introducing them ever so carefully.
It was this element that constantly won them over. In doing so, Dickens would use habits that are common to all in order to achieve this aim. By drawing on common humanity, Charles was able to make his scenes come alive (Forster 125).
“Now that he was enveloped in the old calico robes… he was badged and ticketed, and fell into his place at once – a parish child-the orphan of a half-starved drudge.. to be despised by all and pitied by none” (Dickens Oliver 8).
Dickens was aware that all human beings have experienced indifference or disdain. Using phrases that captured these sentiments ensured that even the middle class could understand Oliver’s status.
Conclusion Dickens was a master of style because he had a talent of observance, which manifested itself in the form of intricate details. Furthermore, he would find romance in the most unexpected places. As if these were not enough, Dickens often painted images of his scenes rather than just describing them.
Perhaps the most important aspect of his work was his emotional appeal. He achieved this by putting himself in the shoes of his characters. He also introduced unfamiliar audiences to the world of his books using common humanity. It was these stylistic strategies that made him a literary genius.
Works Cited Baysal, Alev. Caryle’s Influence upon A Tale of Two Cities. 8 Jun. 2007. Web.
Dickens, Charles. The Adventures of Oliver Twist. Boston: Ticknor and Fields, 1867. Googlebooks. Web.
Dickens, Charles. A Tale of Two Cities. NY: Bentham, 1859. Googlebooks. Web.
Forster, John. The Life of Charles Dickens. Cambridge: John Wilson and Son, 1872. Googlebooks. Web.
Gissing, George. Charles Dickens: A critical study. 2001. Web.
Hutter, Albert. Nation and Generation in A Tale of Two Cities. PMLA 93.3(1978): 448-462. Web.
Miller, Joseph. Charles Dickens: the world of his novels. Harvard: Harvard University Press, 1958. Googlebooks. Web.
Stange, Robert. Dickens and Fiery past: A Tale of Tow Cities Reconsidered. English Journal 2009: 381-390. Web.
Allure Cruise Line Essay essay help
Who will be Allure’s main competitors in this market? Cruise lines are one of the fast growing companies in the USA and each year the number of the competitors is going to increase. Working in one and the same industry, the companies are going to create as many specific offers as possible in order to win. The main competitors of the Allure Cruise Line in the industry are the similar companies which provide the clients with the similar services.
There are a lot of different companies in the USA which offer similar services, however, most of them cannot be considered as the company competitors as they are big international company and do not have the contradicting interests with Allure Cruise Line.
Costa Cruises, Windjammer Barefoot Cruises and The Maine Windjammer Association (Cruise Lines? 2009) are the main competitors of the Allure Cruise Line as the spheres of their interests coincide. Working in Florida and having the similar tours these companies compete severely.
Each of the companies wants to become the leading one and that is why more and more practical and innovative decisions are made. Moreover, the competition becomes stronger as the sphere is interesting and attracts more and more participants.
How will Allure distinguish itself from its competitors in these markets? One of the main spheres of impact the Allure Cruise Line is best into and is going to compete in is the number of tours offered for the clients. The comfort and the services the clients of the company are offered cannot be compared with any other one. The company distinguishes itself from other similar companies by the quality of the services, the comfort of their ships and the possibility to choose the place of destination and departure.
The customers are offered a range of services which are going to be satisfied within the shortest period of time. The location of the Allure Cruise Line offices is one more distinguishing features as the company has the representations in many countries.
Additionally, the company is planning to expand into Mediterranean and make sure that it occupies more and more territories. Therefore, one of the main distinguishing features of the Allure Cruise Line is its desire to expand not only nationally, but also internationally.
Get your 100% original paper on any topic done in as little as 3 hours Learn More How will they position themselves differently? The positioning of the services is one of the most complicated affairs in the changing environment. The service positioning relies on the company customers who are to express their desires and demands in the relation to the company services. When the demands and desires are expressed, the company managers are to access the costs on the realization of those desires and the service positioning strategy.
“The service positioning strategy is a choice of which client segments the organization wants to serve, how it intends to attract and retain those clients, and what methods/know-how it uses to deliver the intended benefit” (The Berkeley Consulting Group, n.d., n.p.).
The opportunities and threats are to be considered before applying to the service positioning strategy. To be successful, Allure Cruise Line should apply to al its resources and refer to the capabilities it has. Financial resources, staff skills, facilities and assets, and knowledge are to be applied to while implementing the service positioning. The mission and the vision of the organization are to be met.
Reference List Cruise Lines. (2009). List of Official Cruise Web Sites. Retrieved from http://www.raynorshyn.com/cruises/#Lines
The Berkeley Consulting Group. (n.d.). Berkeley Methodology. Web.
Magical Realism: Garcia Marquez Explicatory Essay college admission essay help: college admission essay help
Magical realism is explained as the desire of the author to show the ordinary life of people with the instances of unreal, fantastic events. In most cases the desire to present the magical realism in short stories is explained by the desire to create a fairy tale, however, the reasons are deeper.
Garcia Marquez used magical realism to write fascinating short stories such as “A Very Old Man with Enormous Wings” and “The Handsomest Drowned Man in the World” that captivated his readers and kept them interested up to the end of the stories showing human attitude to those who seem strange or not look like others.
The stories under consideration are absolutely different, however, they show human attitude to absolutely strange people. The “The Handsomest Drowned Man in the World” tries to show people how they usually consider others knowing about them nothing. A man is found dead and strange people express a desire to bury the body in accordance with the rules.
Reading the story it becomes obvious that strange people are ready for much when they do not know a person, but they like him/her. The main idea of the story is to show how people who absolutely do not know the body make everything for him just because they feel sympathy to him, just because they like the appearance of the man.
The villages know nothing about him, but his appearance helps them create the whole story of his life, they imagine that he had a wife and many other aspects which make sure that he was a good person. The imaginary realism plays the role of human consciousness and the desire to think about people only positive and good things.
The next story has almost the same meaning, but in this case the judgment of people is shown. In “A Very Old Man with Enormous Wings” Garcia Marquez discusses human opinion about a person they do not know. The magical realism is aimed at presenting more vivid picture, to express human thoughts more powerful and with specific images.
People always have personal opinion about others, and the author tries to make this opinion better. Reading the story, a strange man appears in different images. Some people believed that he was an angel as he had the wings. Others believed him to be a poor one as he was dirty, etc.
Get your 100% original paper on any topic done in as little as 3 hours Learn More Therefore, it may be seen that different people created their opinion about this person on the basis of the particular images. The transformation of the hero depended on one particular thing either in the cloths or on the face expression of the man.
Therefore, it may be concluded that referring to the magical realism Garcia Marquez tried to show the inner world of human beings their relation to strange people and the aspects which create the opinion of different people. The social public opinion is created on the basis of the points of view people express.
The more similar ideas, like in “The Handsomest Drowned Man in the World” the more guarantee that the society will accept the person on the basis of this opinion. However, the general social opinion may be absent as there is no common opinion about a person, like in the short story “A Very Old Man with Enormous Wings” Garcia Marquez by.
Global Inequalities: Are they Gendered? Essay essay help free
Table of Contents Introduction
Females and Poverty
Employment and Economic Dependence
Introduction Although our society has made positive steps towards reducing discriminations and inequalities, a considerable proportion of people around the world are still living under discrimination and inequalities. Usually, such inequalities are often based along gender, racial, ethnicity, religious and among other discriminatory lines.
The United Nations and civil right groups, among other positive parties have been active in fighting for the reduction of global inequalities. Many programs that have been precisely designed to mitigate global inequalities have thus been started in many countries.
Among the forms of discrimination that have been of concern to human rights groups is gender discrimination. We are now becoming aware that some forms of global inequalities are gender based. As such, understanding the link between gender and global inequalities is fruitful in mitigating global inequalities.
Females and Poverty Has global poverty been taking a global dimension? Although there is no sufficient data to support this particular assertion, we can still observe that compared to men, more women have been sinking into poverty (Dhongde 2007). According to a 2005 United Nations report on gender inequalities, about 50% of women in developing countries have become poorer in the last thirty years (Deaton 2011).
On the other hand, about 30% of men in developing countries became poorer in the last thirty years (Deaton 2011). Here, the trend has especially been bad in sub-Saharan Africa and Asia. A total of about 140 million women became poorer in Africa (during the period mentioned), while about 500 million became poorer in Asia (Dhongde 2007).
Thus, we can see a worrying trend where poverty is increasingly taking a gender dimension in the developing world. Due to the presence of multiple programs in the developed world that have helped to empower women there, the number of poor women has not been increasing there as fast as in the developing world.
However, the overall proportion of women that live in poverty is still high. Since global inequalities are measured on the threshold of poverty and on empowerment capacities, we can observe that global inequalities are (at least to some extent) based on a gender.
Get your 100% original paper on any topic done in as little as 3 hours Learn More One of the factors that have helped to drive gender inequalities is the existing family model. Often, when compared to men, women have a more economical and social burden in raising families (Chen 1994). For example, although the number of single parents has been increasing, it is often the women who usually continue to feed, educate, and raise their children.
Without help from their former male couples, women are thus taking an economical burden here; hence, increasing the number of poor women around the globe (Kapan 2009). On the other hand, on separating with their wives, many men do not bother to finance the needs of the children that they leave behind.
Although many developed countries have designed laws that have been tailored to protect children and their mothers from such situations by compelling fathers to financially contribute towards the needs of their children, the challenge has not been completely overcome yet.
Moreover, due to limited financial resources, many women (even in the developed world) are finding it difficult to seek legal redress in such matters of parenting. Since women are increasingly and unfairly given the burden of meeting the financial costs of the society, many of them have thus been sinking into poverty (Deaton 2011).
Education Another factor that has been exacerbating poverty levels among females is gender stereotypes on education. Unlike the western culture, multiple cultures across the globe have been against the education of females. Even in developed countries, the prevailing environment had been against the education of females.
Such an environment has an origin from previous cultures, which had regarded the education of females as unnecessary since women were expected to stay in their homes and do domestic work. Many developed countries had to develop affirmative action, among other programs that were tailored to help the girl child excel in academics (Kapan 2009).
Gender disparities in education are especially prominent in developing countries. Most countries in the developing world are still associating with cultural beliefs that regard a female as a person that should solely prepare for marriage, stay in her home and help in domestic work (Chen 1994).
We will write a custom Essay on Global Inequalities: Are they Gendered? specifically for you! Get your first paper with 15% OFF Learn More Even in exceptional situations (in developing countries) where some level of liberalization has been observed, and the female has thus been allowed to pursue education, multiple factors have still hindered the academic excellence of the girl child (Kapan 2009). For example, when not in school, many girls here are still expected to do domestic chores at their home; thus, limiting the number of hours that they can spend on their studies.
Moreover, there is also a gender stereotype that girls cannot excel in academics as their female counterparts; hence, deteriorating the confidence of girls and thus limiting their capacity to excel in academics. The usefulness of education in economically empowering a populace is known.
For example, people that have university level education earn an average of about 30,000$ more (per annum) when compared with those that do not have university education (Deaton 2011).
The same case is true in the developing world where people with university and college certificates are more economically empowered than the uneducated. With a disadvantage in education empowerment (when compared to males), females are thus disadvantaged in economic empowerment; hence, a global inequality that is gendered.
Employment and Economic Dependence Compared to males, many women undergo discrimination when seeking for employment. Again, such a direction is especially prominent in the developing world. Often, crooked employers will seek to sexually exploit females that seek employment opportunities at their firms; hence, limiting the capacity of women to seek for employment on an equal basis as their male counterparts.
Exacerbating the problem even further is a common stereotype that females cannot especially perform well in certain kinds of jobs; hence, limiting the capacity of females to acquire certain types of employment (Chen, 1994).
Moreover since many women in the developing world depend on their husbands (and, or males with an income) to meet their economic needs, many women have found it hard to venture into economic generating activities. Women in Sub-Saharan Africa have also been limited in economic empowerment due to the HIV/AIDS disaster (Pritchett 2006).
Here, the number of women that have been infected by the HIV virus is twice the number of men that have been infected (Pritchett 2006). Due to their deteriorating health, women that have been infected with the HIV virus have thus become less able to participate in income generating activities.
Not sure if you can write a paper on Global Inequalities: Are they Gendered? by yourself? We can help you for only $16.05 $11/page Learn More With a decreased capacity for women to obtain employment and other income generating capacities, the capacity of women to economically empower themselves is thus limited; hence, a global inequality that is gendered.
Political Leadership The political leadership of most (if not all) countries is male dominated. Due to multiple factors (including those that we have seen above), it has been difficult for females to rival their male counterparts in acquiring political leadership. With a poor representation at the government levels (where important decisions on policies are made), it is not very difficult for the wellbeing of women to be compromised.
Knowingly or unknowingly, it is possible for a male dominated leadership to align with policies that silently discriminate on the empowerment of women (Pritchett 2006). Thus, with poor representation in leadership at government levels, the capacity of women for self determination has been limited; hence, creating a loophole that can be used for gender discrimination (Dhongde 2007).
Conclusion The issue of global inequalities is one that is becoming a concern for any person that believes in equality and human rights. With progressive steps having been made towards mitigating global inequalities, several challenges remain. As it has been seen, the challenge of tackling global inequalities has persistently been differentiated into the developed world and the developing world.
Thus, gender discrimination is common within countries that are still developing. Still, developed countries have a number of steps to climb before they can completely eliminate the challenge of gender discrimination within their countries.
Generally, females are disadvantaged in multiple areas that relate to their economic empowerment. Hence, when compared to their male counterparts, higher poverty levels can usually be observed among females. Therefore, to the extent of dis-empowering women in the areas that I have discussed, global inequality is gendered.
References Chen, S., 1994, “Is poverty increasing in the developing world?” Review of Income and Wealth, Vol. 40 no. 4, pp. 359–76.
Deaton, A., 2011, “Counting the world’s poor: Problems and possible solutions,” World Bank Research Observer, Vol. 16 no. 2, pp. 125–147.
Dhongde, S., 2007, “Measuring the impact of growth and income distribution on poverty the developing world,” Journal of Income Distribution, Vol. 16 no. 2, pp. 25–48
Kapan, T., 2009, Patriarchal households are unitary: New evidence, Columbia University Press
Pritchett, L., 2006, “Who is not poor? Dreaming of a world truly free of poverty,” World Bank Research Observer, Vol. 21 no.1, pp. 1–23.
How customers behave when they are in a Hotel Reception Report (Assessment) college admission essay help: college admission essay help
Introduction New customers are often disoriented when they are in a new hotel and therefore need assistance to find their ways around the hotel or have their needs met. They usually do not know whom ask for a help or advise or where to begin from.
Taking an example of foreign tourists who often visit different countries all over the world, and have to deal with people with different cultural backgrounds and speaking different languages, they normally tend to shy talking to natives or ask them something due to the feeling of indifference.
The visitors, when they arrive to the hotel for the first time, may meekly look for ways to sort them out but to the contrary, some customers may act thoughtlessly in a manner that is impolite and end up disrupting the other ongoing activities. An understanding between the customer and the receptionist is therefore vital for each party to meet the desired goals.
Behaviors demonstrated by foreign tourists in a hotel reception Foreign tourists tend to be curious or have the desire to acquire new knowledge about the hotel they are in. This is demonstrated in the way they look around for posters or pictures which would add to better know the place place. They gaze on everything seeking for new clues to make sense of their new surrounding.
They go forward to seek information about the new things by asking questions to the receptionists about the hotel offers, charges, norms and services. They prefer hanging out with big groups, often consulting each other about this or that thing or service and they often take flash photographs even of other customers. They also push their wais into queues and it takes them a long time to get consultations from hotel staff.
By seeking information, they reduce uncertainties about the hotel, which clarifies expectations and therefore gains them social acceptance. Feedback is also observed in the process of information seeking. This is seen in the customers’ efforts to gauge how to behave themselves in the new hotel.
They may in turn ask the receceptonists on what behavior is expected from them, what to bring or not to bring into the hotel, or rather how to behave in the hotel surrounding.
Get your 100% original paper on any topic done in as little as 3 hours Learn More Another form of observable behavior is seen when the customers select among the different forms of alternatives on what they want to consume. The customers order various products for comparison before making the final decision. They may first consult by asking the receptionists or other visitors to be reassured that they get the best of what they want (Hallowell, 1996).
Considering a group of foreign tourists who get into a hotel seeking accommodation services within a defined time frame, they would first ask for a list of options on what kind of accommodations are available in terms of their space, charges and quality.
Some tourists like Italians are quite used to sophisticated services and would usually abide to hotel expensive tastes. Some would totally be annoying by disregarding and openly criticizing the services being offered (Dick
Price Strategy as a Major Element of Marketing Mix Research Paper argumentative essay help: argumentative essay help
Price is one of the major elements of marketing mix. It is a fundamental strategic issue, which is also link to product positioning. Moreover, pricing affects other elements of marketing, such as channel decision, promotion and product features. At the same time, there is no clear cut formula to that is used to determine pricing; some general steps might be followed to arrive at pricing a new product.
Pricing must factor in the legal and competitive environment that a company operates upon. From a competitive ground, the firm must take into consideration the implications of pricing on competitors.
For instance, setting a product at a very low price may generate a price war, which isn’t going to be of benefit to either side. On the other hand, from a legal ground a firm is not exempted to price their product at any desired level. For instance, there is a possibility of price control which prohibits product from being over charged
It is imperative to identify pricing objective in order to decide on the optimal pricing. Current profit maximization is a common objective; it aims at minimizing current profit and brings about revenue and costs.
Maximizing current revenue is another objective that seeks to maximize the present revenue without regarding profit margin. Consequently, maximizing quantity should be considered as well since it minimizes the quantity of customers served and the quantity of units sold, so as to minimize long-term costs as experience curve would have it predicted.
There are various ways or strategies to price a product. Some of the policies include; premium pricing, economic pricing, promotional, geographical and value pricing. However it is entirely depend with the satiation on the ground when it comes to implementation.
Johnson and Johnson is an already established company or brand for that matter. Hence, some of the strategies may not be fit for them. Value pricing could be the most appropriate strategy. The approach is applicable when external factors like increased competition or recession compels companies to offer value on products, in order, retain customers.
Get your 100% original paper on any topic done in as little as 3 hours Learn More It simply means getting value for your money, for instance, the amount spent makes it a worthwhile experience. In some ways, it is same as economic pricing. However one must never mistake value added, in regards to product and services. Price reduction does not normally increase value.
Promotional pricing is another strategy that could be used especially as a marketing tool. It is a very common approach. There are quite a number of instances of promotional pricing, for example, free offers, discounts and vouchers. A promotional pricing item tends to create controversy. A number of countries all over the world have stipulated laws that administers the period which a product can be put up for sale.
Geographical pricing is a must to be considered form of pricing, bearing in mind that Johnson and Johnson is an international brand. It observes pricing variations in different spheres of the world, for instance, rarity value, in other words, where the cost of shipping increases price.
In some places more tax is demanded on a particular type of product, hence, it makes them either more, or a little less expensive. Laws that limit the number of products to be imported again increase the revenue. Jonson and Johnson implementing both or either of these strategies can greatly increase market in the Baby care line.
References Kotler, P.
Sony Corporation Research Paper online essay help
Table of Contents Introduction
Macro economic factors
Introduction Sony is the global leader in electronics industry with operation in over 140 countries. The firm is involved in designing, improving, manufacturing and sales of electronic equipment and instruments, marketing of softwares and game consoles to final markets. In addition, it is involved in distribution of recorded music both at business format and musical genre.
The company is also engaged in financial service provision in Japan where it provides non life and life insurance, internet banking services, rental and credit financing. Finally, through its subsidiaries the company provides network and advertising business services.
Industry analysis In U.S.A., electronics industry is one of the leading and the fastest growing sectors with electrical and electronics subsector contributing an estimated 10 percent of all produced goods. In 2008, the total sales were valued at an estimated US $ 244 billion, annual growth of (3.2) percent and employment size of 389,257.
Telecoms was the most active sector recording an annual increment of 18 percent while computer line slipped 5 percent due to global drop in computer prices and weak demand from Asian continent (Raymond
The British Aerospace Company: Tornado Aircraft Report cheap essay help: cheap essay help
Introduction The kingdom of Saudi Arabia is one of the most important countries not only in the Middle East, but also in the globe. This is because this country is known for the quantity of oil that it produces in the world. Furthermore, this nation is recognized for two important mosques and key in the lives of the Muslims across the globe.
Due to this, this republic is working towards ensuring that it bears a sufficiency in all fields. Especially in this time and age, this country is working towards ensuring that the defense and security sectors are catered for. In order to achieve this, this nation has entered into agreements with the British aerospace in order to supply the kingdom with the most modern technology in the defense.
During my cooperative training I had the opportunity to work with the British Aerospace. During this period I was able to get more information about the tornado Aircraft. This aircraft is the nucleus of Royal Saudi Air Force (RSAF).
This report consists of a summary of my experience during this training period. It provides details about the Tornado engine, its maintenance, and some of the problems that were encountered and suggestions to set them right.
Organizational history The British Aerospace Company is a company which is located in Europe. It is a company which is regarded as Europe’s largest and it is the third largest aerospace company in the world. This company has a turnover of 10 million pounds and booked orders which are worth more than 11 billion pounds. The number of staff who is working in this company total to 88,300 qualified personnel.
The main operations of this company dwell in the commercial and defense aircrafts. Alongside this, the company is also involved in aircraft maintenance, flight training, advanced navigation and communication systems, rockets, arms and ammunition, civil engineering, optical systems, satellites, ground defense systems, and the ship services.
The company has or is divided in three divisions. These divisions are the helicopter systems, naval systems and the Al- Yamamah project. Tornado Aircraft
Get your 100% original paper on any topic done in as little as 3 hours Learn More This aircraft is a two seat supersonic combat aircraft which is capable of great flexibility of purpose and design to fulfill a wide range of operational requirements. It has variable geometry wings, multi – spool, reheated turbofan engines, giving it a speed in excess of Mach 2 at high altitude. The variable geometry wings together with high lift devices, ensures that it can land and take off at slow speeds at dispersed sites.
During the time I was in this company, I realized that there are two kinds of Tornado Aircrafts. That is the Tornado Air Defense Variant (ADV), and the Tornado Interdictor Strike (IDS). The difference that exists between these two aircrafts is that the ADV and IDS, is based in the reheat section.
Furthermore, the IDS is 1.39 m longer than the ADV which is the main external difference in front fuselage section to accommodate the AL radar, Sky flash missiles, avionics and extra fuel tank. It also has wing nips which sweep at 68 degrees rather than 60 degrees as on the IDS aircraft.
The Tornado is not a pure British design, but Italy and Germany also joined in designing and producing this aircraft. The Tornado weapon system represents the closet approach yet to an ideal multi –m role combat aircraft, sought by military aircraft design engineers. Its success is attributable to the skilled application of a number of high technology features incorporated into a basic airborne vehicle. The major roles of Tornado
The Tornado is designed to fulfill a number of roles. These roles include close air support, interdictor strike, air strike superiority, interception, land based maritime strike and reconnaissance.
Characteristics of the Tornado The Tornado has got specific characteristics which make it stand out from the other aircrafts. This is based on the fact that it is designed in order to fulfill the above stated functions.
The main characteristics of this aircraft include the short takeoff or landing and the ability to accelerate rapidly to a high subsonic speed to permit operation from dispersed or damaged airfields in forward areas and immediate reaction to quickly changing battlefield conditions. High speeds at low level so that the enemy defense receives little warning during the time of attack.
We will write a custom Report on The British Aerospace Company: Tornado Aircraft specifically for you! Get your first paper with 15% OFF Learn More The smoothness of the low gust with the wings swept at low levels ensures that the crew maintain their fighting efficiency. High specific excess power or rate of climb and good acceleration ensure efficient interception or, in the reconnaissance role, evasion. All weather capability enables the Tornado to maintain round the clock pressure on enemy targets and to intercept enemy aircraft by day or night, or in bad weather.
Good load carrying ability and flexible weapon or fuel load interchange ensures that most effective interdictor or close air supervision use over a wide range of target distance combinations. This plane has a good sustained maneuverability which ensures excellent self defense and attack capability against enemy aircraft.
Lastly the multi – spool engines ensure that the aircraft has got a good specific fuel consumption which produces a long range in the strike reconnaissance roles and a prolonged loiter capability in the air superiority role. The table below gives a summary of the IDS and the ADV aircrafts in terms of their specifics. (See Table 1 and Diagram 1)
Tornado Aircraft dimensions: The aircraft construction During the study, I discovered that the aircraft has got an elaborate structure which demands the construction process to be elaborate. In essence, the aircraft structure can be divided into a number of major components. These parts include the Fuselage, wings and the tail unit. The fuselage is further divided into the front, center and rear fuselage sections.
The method which is used in the construction of this aircraft known as the, “Semi – Monocoque.” This method utilizes frames, sub-frames, lonegrons, diaphragms, webs, beams and skins in the construction of the fuselage, with spars and ribs used in the construction of the wings, fin, ailerons and flaps.
The frames, longerons, spars, ribs and skins are designed to withstand the bending, twisting, compression and torsion loads that an aircraft feels during flight. It is worth noting that the materials which are used in utilizing this aircraft should be able to withstand the loads which the aircraft feels and at the same time be light.
Front Fuselage The fuselage consists of frames, diaphragms, webs and skins, manufactured to form an assembly consisting of pressurized structure, forwards equipment compartment, the left hand gun avionics compartments, left hand gun compartment, liquid oxygen compartment, rear equipment compartment, right hand avionics compartments, right hand gun compartments, nose landing gear compartment and the spent cases compartments.
The center fuselage This extends from the forward transport joint at the frame 9 to the rear transport joint at frame 16, and it is constructed of closely spaced frames and skin assemblies. The frames vary depending on their functions. The wing box contains the wing pivot bearings which are mounted in the top structure. This wing box is usually manufactured from high strength machined titanium alloy.
Not sure if you can write a paper on The British Aerospace Company: Tornado Aircraft by yourself? We can help you for only $16.05 $11/page Learn More The internal frames are located between the forward and the rear face walls to provide additional strength to the structure. The wing slots seals exist to maintain the fuselage shape. They are also used in order to reduce drag. These pockets are closed by inflatable seals. The wing pocket has got two seals, that is, the upper and lower seals on each side of the Tornado.
There are usually interconnected to allow for pressure variations due to the various altitudes which are attained during flight. The main landing gear is usually placed in two compartments. These compartments are located on the underside structure of the center fuselage.
The main landing gear retracts forward and inward, the struts being rotated to allow the wheels to be housed flat within the shadow compartments. Fuel is usually stored in the fuselage which is located in the center of the tornado. There are a total of 16 fuel cells in two groups, six in the front fuel group and 10 in the rear fuel group.
Rear fuselage This fuselage extends from the transport joint which is located at frame 16 and extends to the frame 19. This is done so that two engines can be mounted in the compartments which are on each side.
In addition to the makeup of the engine, the rear fuselage also provides fittings for the fin, air brakes the engine doors and the arrester hook. The rear fuselage consists of frames which are divided by beams. The hydraulic system components are located in these regions.
The engine bay is a part of the Tornado which is enclosed by two doors. These doors are locked in position using a mechanism which is known as the release shoot-bolt. Air breaks are also mounted in the recesses of the fuselage. They are made up of aluminum alloy. The air breaks are located in a closed position sustained by a hydraulically operated lock units.
Wings Wings are crucial components of the Tornado Aircraft. Their ability to sweep wing and rotate a pivot axis by means of an actuator is one of the aspects of this aircraft that makes it outstanding. The wings are designed in such a manner that they can carry two wing pylons for the carriage of external stores.
The wings are attached to the trailing edge flaps which are installed on the lower side of the trailing edge. These flaps are equipped with carriage rib and a roller system which has two screw jacks.
Damage evaluation and inspections There are two main categories of this section. These include the reference system and the inspection of damages. The reference system is a method which is used in defining surfaces, positions and contours. It is a system which operates using a basic system which is supplemented by an auxiliary system. This system is used to locate places on the plane which might be having repair issues.
On the other hand the inspection of damage is an action which takes place when a person seeks to establish if there are aspects of the aircraft which are not in good working condition. There are several aspects which are taken when carrying out this inspection. These include the access for inspection. In this case, it is necessary to ensure that the structural damage of the aircraft is assessed.
The preliminary visual inspection is the process which involves the visual inspection of the exterior surfaces of the aircraft. Detailed visual inspection involves the deliberate process of establishing the actual problems which may be noticed on the airplane.
Tornado systems The Tornado has got several systems. These systems include the fuel system, the environmental system, the electric system, and the wheel or tires system. The fuel system; the aircraft fuel load is usually located in the front fuselage, the center fuselage, the fin and in the wings. The main fuel tank is usually located in the center fuselage.
The main fuselage consists of numerous fuel cells which are interconnected in a way that form two separate groups which are designated in the front fuselage. The environmental system; the main task associated with this system is to convert the liquid oxygen into a form that can enable the pilot to breathe in flight.
The oxygen system is made up of two parts. These parts are the main oxygen system and the oxygen emergency system. During the emergency cases when the pilot needs to come of the plane, this system ensures that the pilots get 100% oxygen.
Tornado Engine The study process made me realize that the Tornado has got a very unique engine. This engine matches the unique characteristics which are used by the engine. The Engine KB 199 was developed by Turbo Union in order to ensure that the Multi – Role Combat Aircraft is realized.
The required characteristics demanded the engine to have a bypass engine. This should have a capability of reheat for both the hot and cold gas streams. The thrust reverser is basically fitted with the intention of short landings.
In addition, for the sake of maintenance, the engine is divided into several basic modules. These modules enable one to be able to note what they are working on at any given point.
It is worth to mention that when removing a module, its identification plate must be kept with its own module, and when refitting a module, that plate must be refitted to the carrier. This eases the process of maintenance. See (Table 2: Table of engine modules, Diagram of the engine and the attached diagram)
Types of engine modules During my experience I learnt that the Tornado has got sixteen modules. Some of these modules include the Low pressure compressor module. This is a three stage axial flow unit which comprises two main assemblies, that is, the engine and the rotor. See (Diagram 2 Compressor module (M01).
The intermediate pressure compressor module is a compressor which comprises alternative rows or rotor and stator blades. These consist of an integral disc assembly to which the blades are secured by dove tail roots and retained in the discs by the segmented plates.
The high pressure compressor module consists of an outer casing and an inner casing. The outer casing is a part of the intermediate casing module. The inner casing consists of a number of rings bolted together in each pairs. See (Diagram 3 Intermediate pressure compressor module (M02)).
The intermediate casing module is a module which forms the foundation unit of the engine which is known as the Master base Module. Their thrusts are attached to the outer case of the module. Engine performance parameters
There are several parameters which are used in establishing the functionality of an engine. In this case the parameters include the engine thrust and the specific fuel consumption. The thrust is a gas jet exhausting at a high velocity from a nozzle in the opposite direction of the jet. I later realized that the aim of the designers of these natures of engines is to aim at having engines which have higher thrusts.
The specific fuel consumption may be considered to be what is next to thrust. This is because it is one of the most important aspects regarding the performance of the engine. This aspect is used to determine the amount of fuel which is used to achieve pone unit of thrust over a finite period of time.
Engine maintenance procedure The maintenance of the Tornado engine is carried out at the engine shop. When the engine arrives at the engine shop it is subjected to various diagnostic tests to check on its functionality. In this case they include the baroscopic, hardness test and the MCD check.
Conclusion Just like any other machine or aircraft, the Tornado engine has got its share of the problems which have solutions. When I was under training in this company I realized that some of the problems which are associated with this engine include the interference with the foreign objects which damage the engine (FOD). The high hours can also lead to bearing debris circulating in the engine oil system.
This leads to massive wear and tear of the engine. Other problems are associated with thermal fatigue and operating in an environmentally hostile environment.
Despite the challenges and problems, one of the sure ways of maintenance of these engines is through subjecting them to thorough inspection and system evaluation. Consistent servicing of these aircraft reduces the risk of the problems which are associated with them thus they are able to function properly for a much longer period of time.
Works Cited Rouhollah, K. Ramazani and Joseph A. Kechichian. The Gulf Cooperation Council: Record and Analysis, Virginia: University of Virginia Press, 1988. Print.
Marketing Plan for Skagen Designs Report cheap essay help
Introduction Preliminarily, the market plan outlined below is for a Skagen Designs, a renowned international design company that is based at Reno, Nevada in the U.S. and specializes in the making of quality and affordable watches, jewelry, sunglasses, clocks and other related products.
Having been humbly founded in 1989 by Henrik and Charlotte Jorst, the company has been able to grow from a small wrist watch shop to a revered multinational company with an international reach and huge profits being realized by the founders.1
Even more importantly, Reno, Nevada has been able to provide a good avenue for Skagen design’s products in terms of its rich history, vibrant trade and economic industry, unique geographical set-up, shifty—but amiable—weather patterns and above all; a well established system of governance that ensures a positive economic progress.
It is these reasons—amongst many others that will be expressively stated later—that the Skagen designs was established in this locale. However, in spite of their unmatched success in the watch-business; there has been an increasingly growing need for expansion based on the fact that they have outgrown their current market jurisdiction as well as the need to set up more branches and become a global outfit.
The fundamental purpose of this marketing plan is, therefore, to help getting investor funds that can be used in spreading the market tentacles of Skagen designs while intermittently laying down a simple, yet exhaustive, plan that can be used in these expansion efforts. For the purposes of this paper, this marketing plan is intended for branching out to South Africa.
Executive Summary Before making a marketing plan for an organization; it is extremely important that we begin by assessing the current nature of operations, their nature of profitability and the challenges being faced. It is only by having knowledge of such that we will be able to construct a circumspect plan able to deal with past, present and future prospects of the organization.2
Therefore, in the bid to make a fitting plan, there are several marketing dynamics at Skagen designs that need to be assessed. Such factors include productivity, profits, growth, turnover, stability and cohesion.
Get your 100% original paper on any topic done in as little as 3 hours Learn More These measures of effectiveness may vary depending on the company, its mission, environmental context, nature of work, type of product or service and customer demands. It is based on the above viewpoints, among many other issues that this Marketing plan for Skagen designs is proposed.
Company Description (Overview of the Company) 23 years ago when Charlotte and Henrik Jorst made the bold decision of venturing into the unchartered waters of the watch-selling-business, no one would have guessed that the company, which was started in an apartment in New York, would grow to the highly esteemed international design company it is today.
However, after starting the business on a rocky foundation of selling relatively expensive watches, Charlotte and Henrik made a milestone move in 1990 when they found a manufacturer who could design their custom-made watches at a lower price than their previous manufacturer.
By 1992, Charlotte and Henrik had already designed over 30 different models of watches named Skagen Denmark and towards the end of that year; these two entrepreneurs (through a couple of marketers and advertisements) had sold everything they had made and realized a turnover of $800, 000 just from the comfort of the apartment in New York.
Based on the almost-zero tax rate of businesses in Nevada, the couple, Charlotte and Henrik Jorst, decided to move there and continue with their watch business in1993 which was, at this time, gaining more and more reputation.
After another milestone break in 1995 when the couple took their designs for trials and sold everything, all that followed was the periodic change of offices from big to bigger apartments with their sales also growing steadily. This, probably is the reason in 1998 and 1999, the company was named by the Inc. Magazine as one of the 250 fastest growing private companies in America.3
As of 2000, the company began to Branch out in countries like Netherlands and Germany and by 2003, it had expanded greatly, having its outlets in Ukraine, Kuwait, Italy, France, Finland, Norway, Iceland, Belgium and the UAE, just to mention a few.
We will write a custom Report on Marketing Plan for Skagen Designs specifically for you! Get your first paper with 15% OFF Learn More Currently, the company deservedly enjoys huge success while operating as a subsidiary of Fossil, Inc. which completed making an acquisition of Skagen designs on 12th April 2012 at $231, 7 million.4 In spite of witnessing immense progress, the company still faces stiff competition from many other companies. In addition, the company needs to continue branching out since it has already exhausted the potentials of its current branches.
This, therefore, calls for progress and establishment of a marketing plan that will be able to see them through their plans. It is with this in mind that the plan below, which is targeted for South Africa, is formulated.
In doing so, principal focus is going to be on analyzing goals, aims, objectives of the marketing plan, strategic actions of the plan, situational analysis, risk analysis, feasibility study of the plan, budgetary estimate, stakeholder analysis and potential benefits among many other macroeconomic facets.
It is only by viably assessing these salient facets that the marketing plan will be able to lay down a concrete foundation on which future implementations can be made by Skagen designs.
Strategic Focus and Plan Vision
Skagen designs has the vision of being an influential force in the world of watches, jewelry and other related products—especially with regards to reaching its uniquely designed and high quality products to its highly esteemed clients.5
In doing this; the company prospects to transform open up new branches that will enable it to serve thousands of people in different regions all at the same time with ease. Additionally, the company needs to cooperate with other like-minded companies and individuals so as to tap into the richly flowing market potentiality offered by this multicultural society.
Essentially, Skagen designs’ main mission is to achieve a multifaceted success in various regions by designing impressive and unique, yet affordable products, while ensuring that the customers are given outstanding customer service.6 Essentially, this calls for delivery of quality products and service to its highly esteemed customers.
Moreover, the management is also charged with the responsibility of ensuring that the staffs are, deservedly, treated. Of course this policy, just like respect, is a two-way traffic. Consequently, the staffs in the company are compelled to ensure that the management, as well as each customer, is individually treated with utmost professionalism and respect.
Not sure if you can write a paper on Marketing Plan for Skagen Designs by yourself? We can help you for only $16.05 $11/page Learn More By observing these salient statutes, the company’s mission not only ensures that the primary role of financial success is achieved; but it also makes certain that everyone associated to the company has a sense of purpose towards the well-being of the company and to one another.7
Goals, Aims and Objectives
To propose a plan which will be able to help the company expand its business tentacles to South Africa in an easy way
To establish the importance or value of marketing the company in a better way
To assess the risks that may be faced while marketing the company
To source additional resources that can be used to further the marketing plans while also creating a budget for the same
To delineate problems being faced in the organization (with regards to its marketing endeavors and grope for ways of forging ahead while intermittently outsmarting these problems/challenges.
Strategies and Action Plan to Achieve the Objectives and Avoid Risks
In order to ensure more financial profits, we plan to introduce more quality products together with other relevant services which will, eventually, total into better profits. As for the aspect of getting more clients and accommodating them; the plan of going into South Africa, and many other countries that will duly follow, will take care of this challenge.
Finally, to siphon the strength of our competitors, we plan to market Skagen designs in a more robust way. This will, undoubtedly, give Skagen designs substantial leverage—on top of the fact that the good performance of the company will give us dominance and a more respected name in the international market.
Marketing Analysis Financial Analysis
Despite enjoying good financial success over the recent past; Skagen designs still requires some hefty amount of investment to be injected so as to make it possible for the effectuation of its marketing plans.
In order to satiate this need, the company’s management recently got into a business partnership with Fossil, Inc thus creating better prospects for the company in terms of better goods and services thus more profits (Citybizlist, 2012).8
This will greatly help in raising more funds for the extra costs needed for more branch out to South Africa and the marketing funds that will be needed thereof.
On top of that, the good relationship between the management and other financially empowered people promises good tidings in terms of financial prospects for the company. However, Skagen is not entirely banking on this as its ultimate source of funding. It is for this reason that other viable money-getting schemes are being sourced.
Human Resource (HR) analysis
As was glimpsed earlier, the company’s management got into a partnership with Fossils, Inc. This, therefore, necessitates for changes and plans to be made be made on areas such as the human resource department and how the company will function bureaucratically in its leadership endeavors.
According to Citybizlist, (2012), Charlotte and Henrik Jorst still enjoy the mandate of overseeing the productions in the company while Fossils, Inc mostly handles the financial aspects of the organization.9
In the branch prospected in South Africa, this chain of command balanced between the management at Skagen designs and Fossils, Inc. will be maintained. However, a branch manager will be appointed in South Africa to oversee the operations of the new branch, just like it has been the company’s tradition in other branches.
Moreover, the operations of the human resource department in the new branch will, essentially, be in the same format like that of the current parent branch—with a few positions and provisions being created for joint meetings with the management, stakeholders and other concerned parties.
The similarity in the operations of the HR department simply means continuity to the already existing HR precepts thus increasing efficiency.1011 The only slight variation will be that, overall decisions will be made by the CEOs, Charlotte and Henrik Jorst in conjunction with the relevant personnel at Fossils, Inc.
A keen assessment by market analysts indicates that Skagen already has a substantial amount of clients just like its umbrella company, Fossils, Inc.
The partnership between these two companies will therefore be a welcomed idea by most clients who already know the nature of products and services offered by these two revered companies. However, a few managerial changes might have to be made, as has been detailed in the HR management section.
Consequently, the clients may have to get used to the blended leadership between Fossils, Inc and Skagen designs. In the new branch at South Africa, this managerial change will not have a huge impact based on the fact that it will be the first outlet to be established there. In fact, starting the South African branch will be a good opportunity for the management to see a fresh and first-hand impact of their merger with Fossils, Inc.
Yet still, studies on the South African market—specifically in Johannesburg where the new branch will be based—show that the country has a rich blend of middle and high class people. Based on the fact that Skagen’s products usually target middle and highly economically-empowered clients, South Africa thus offers high chances of success and viable economic markets.
Additionally, Johannesburg has always been a great attraction site for both local and international tourists. In their touring endeavors, there are usually high chances of people shopping for products such as watches. The opening of this branch thus offers huge positive marketing prospects for Skagen designs.12
Even more importantly, most African countries look up to South Africa as a trend-setter in the continent based on its highly industrialized nature. Opening a branch in Johannesburg can therefore lead to increased demands for Skagen’s products thus leading to the opening of many other branches in Africa, and beyond.
Moreover, the dynamics and highly sophisticated nature of designer shops in the modern world calls for and the raising of market standards to meet the needs and wants of our clients.13
In relations to this, the prospected branch in South Africa will incorporate state-of-art furnishings, a wide range of watch brands, clocks, sunglasses together with hippy and well-designed jewelry. These products and services will be present in both simple and sophisticated forms so as to accommodate the current diversity of modern shoppers.14
More importantly, the designers will ensure that the buildings and other related designs included in the South African branch are modeled in a classy and trendy way that will, appeal to the aesthetic-loving modern day shoppers.
This is also based on the fact that the South African branch targets classy—yet averagely financially empowered clients. It is for the same reason that there will be price-friendly services at this branch; just in the same way it has always been in the most Skagen outlets.
Stakeholders play a very important role in any organization—and in Skagen designs, it is no different. As a matter of fact, expansive consultations have been constantly made with the stakeholders so as to know their take on this marketing plan. So far, they have been in full support. Nonetheless, more consultations are yet to be made since this marketing plan is still at its baby stages thus does not require a lot of input from them.
Sustainable Competitive Advantage Assessment (SWOT analysis)
An assessment of the sustainable competitive advantage of the plan based on the business principle of SWOT analysis is done below.
The strengths of our prospected plan include the following. Firstly, Skagen designs Ltd. has been in the watch business long enough to know the red and green lights of its operations. Our firsthand experience gives us much advantage over our competitors.
Secondly, we have a professional strategists and planners who have successfully planned and successfully done other projects. This project is, therefore, bound to be a success story just like the other projects they have planned. Thirdly and lastly, our brand name and that of Fossils, inc. are highly respected in US and the world at large thus laying a firm foundation for the success of this plan.
Some of the weaknesses, or rather the challenges, of our plan include the following. To begin with, in spite of the market research projections prospecting a good reception for our plan, we are not entirely sure whether they will respond in the same positive way as we hope.
The presence of many watch businesses in South Africa may also provide a tougher competition than we anticipate. Finally, despite raising immense funds for the plan; we are still not utterly sure about getting the remaining funds.
The opportunities here include: the expansion of our customer bases. The expansion may also bring more profits which would then be used for opening even more branches thus actualizing the vision of us having branches all over the world. Finally, the new marketing endeavors will offer employment opportunities to several people.
The most basic threat of this plan is the incapability to raise funds which might thwart everything that many people have tirelessly toiled for. On top of that, the current rigid and bureaucratic regulations regarding marketing and advertisements in South Africa may drag the implementation of our plans.
Also, the rather dynamic and unpredictable nature of our targeted clients may additionally inhibit the company from achieving its full potentiality.
As a rejoinder for the various points that come up in the SWOT analysis, it is noteworthy to state that the management of Skagen designs Ltd, and Fossils Inc. by extension, have several contingencies in place to mitigate the abovementioned weaknesses and threats while augment the strengths and opportunities. We can, therefore, boldly say that the plan is bound to offer sustainable competitive advantage.
Marketing Plan Budget Much of what is entailed in the budget to be used in achieving the objectives of this project are yet to be representatively disclosed by the finance experts to the relevant parties. Nonetheless a rough estimate of $4 Million (for the entire year’s expenditure)—as is given in the table below.
Remarkably, the budget is highly confidential for obvious reasons such like the need to protect our investment ideas.
This high confidentiality is, essentially, the reason it will only be sent to the relevant leadership in the company—as well as to those people who have affirmed their interest in participating in soliciting funds for this project. A highly detailed and informative budget will be sent or hand-delivered by our financial personnel to such people.
Activity Previous year’s Expenditure Proposed Expenditure Sales Expense