The Film One Flew Over Cuckoo’s Nest Essay Essay Help Site:edu

One Flew Over Cuckoo’s Nest film was released in the wake of 1975. Directed by the celebrated director Czech Milos Forman, the film remains one of the greatest movies of all time.

Unlike the common conventional films One Flew over the Cuckoo’s Nest (1975) carries an allegorical subject which is developed in the world of bona fide mental hospital. The setting is in essence a place of insurgence exhibited by a brisk, ostentatious, cunning anti-hero against the establishment, institutional influence including the status quo stance (aped by supervisory nurse).

The film was produced during the prime period of communism in the world. The asylum was symbolically employed to reflect the communist Soviet Union. Hence, the protagonist in the film protests against the rampant abuse by the authorities who seems to control each and every aspect of individual freedom.

The film was decisively released after the resignation of America’s president Richard Nixon. Exploring the dynamics of the social presentation where such aspects as anti-authoritarian elements in the wake of 1970s are explored. This involves examining counterculture evolution. From the wake of the early 60s to the late 70s the global society was chasing after dynamic change in all spheres of communal involvement.

Eventually this resulted in the call for system change where the individuals could enjoy and cherish their diverse human rights. This is well illustrated by the lead character in the film One Flew Over Cuckoo Nest where protagonist Randal McMurphy is out to change the system. Considering communism had swiped across the globe, many countries were governed under severe conditions which bordered on mental asylum.

To elaborate the conflict of ideologies of this period both McMurphy and Nurse Ratched are presented as the two contrasting political systems, capitalism and communism. The conflict is illustrated where McMurphy after the primary grouping meeting asserts that the meeting resembled a “pecking party”.

Also the manner Nurse Ratched runs the asylum with almost mechanical brutality reflects the nature of political hostility that was being injected into the society through such ideological concepts as communism. Therefore, to understand the aspects of change which were apparent during this era McMurphy depicts the extreme political and economic face of capitalism. Hence, the

Get your 100% original paper on any topic done in as little as 3 hours Learn More Contrasting and conflicting bond between McMurphy and Nurse Ratched illustrates how the cold war emerged and shaped the global inclination towards the complex social, political and economic ideologies.

Thus, the film engagement with the scope of asylum is just but symbolic aspects of delivering the message. However, the film equally captures the elements of religion which were a central issue during the wake of 1960.

The Vietnam War saga ignited the dire need to examine the political, economic and social relationships globally. Hence, the film The Deer Hunter which was released in the wake of 1975. The film in essence does not reflect the war but the effect of the war on the ordinary citizens.

Examining the presentation of the film, it raises the controversial issue of Russian roulette which is constantly played in the film. Therefore, the theme of the film reflects the manner the global citizens viewed the Vietnam War symbolically in regard to political ties.

Hence, the film involves itself with the less abstract statements regarding the nature of Vietnam War. Though the film did not take place in Vietnam it reflects the horrific changes that the soldiers underwent. Basically this makes the statement of how political ties to communism affected the societies. Therefore, concerning the cold war and communism the film attempts to make a statement on the subject.

Though, the film is not realistic, its presentation of the Viet cong soldiers torturing the POWs ,as well as forcing the captured soldiers to play the Russian roulette. This illustrates the dangers and fears that the world harbored towards a society that embraced forced labor and modern slavery in the name of communism. Therefore, the usage of these motifs and symbolism in the film are purposely exploited to show the horrors of political errors.

Too, the film creates scenes of emotional annoyance by what the audience are forced to witness, translating wrong political inclinations are difficult to reverse and are disastrous. Therefore, reflecting the nature of the political landscapes which were formed in the wake of early 60s to the dawn of late 70s. The film captures the mood and the essence of social instability fuelled by uncertain political and economic future.

We will write a custom Essay on The Film One Flew Over Cuckoo’s Nest specifically for you! Get your first paper with 15% OFF Learn More The film directed by Michael Cimino is a sequence from a wedding to a funeral. As a story revolving around a group of friends, it touches on the manner the Vietnam War affected the society and in some instances changed them completely. The symbolism and imagery of the film shows the film is neither anti-war nor pro-war. Examining the initial scenes of men in steel industry and their merry making it contrasts with what Vietnam offers.

Therefore, the lives of the men in the steel mill, wedding rituals and the tense funeral rythms depict a tense society that was living in fear. Thus, the story of the three men, Robert De Niro, Christopher Walken and John Savage demonstrates the innate social desire for change. More so, the Russian roulette is exploited as the symbol of the film. However, as the film gains prominence, it becomes obvious that the captured soldiers were a symbol of change.

Robert De Niro, for instance, led the others and kept going. Reflecting on such an assumption it would be prudence to assert that the film touches on the agony of seeking social, economic and political change in a time of adversity. And this was rampant all over the world and hence the Vietnam War. All through the film a range of ceremonies as well as cultural rituals are investigated contrasted and put side by side – the wedding, the deer hunt, and the game.

Looking at MASH (1970) a film that was released at a time that the Americans were undergoing a leadership crisis, it would imperative to argue that the film offered unexpected solace to the American people.

The film is set against the backdrop of the Vietnam War. Using subtle scene progression the director delves into the social, political, economic and religious issues that were of concern to the American society. The instrumental issue rests with the two young surgeons who are symbolic representation of the change the Americans needed.

The Robert Altman’s film opens with a sequence of injured US soldiers being delivered for treatment. The montage offers a decisive insight into the life of the America people who were under unreliable leadership. Therefore, the scope of the film established and challenged the dynamic aspects of leadership which were ineffective. Evaluating the role of football in the film, it would be crucial to note that it symbolically touched on the competitive aspects of capitalism which was growing to be a threat to communism.

In essence,the film casts a glance at the nature of sadist elements in the society. Despite the way the surgeons work by pretending that the care less in order to make their work possible. So is the American society that was progressing towards a landscape that was bridged by communism and cold war. Therefore, by picking on the war the film engages us to realize the intensity by which the political ideologies interrupted the delicate social balances.

Examining the paradoxical nature of the film in regard to the period it was produced the cardinal aspect is to denote communists and communism as devils. Hence, this is achieved through the integration of cinematography directing, writing and acting. The wake of the 1970s saw the world leaning towards communism; arms race took a new dimension, while the oil crisis shaped new friends as foes.

Not sure if you can write a paper on The Film One Flew Over Cuckoo’s Nest by yourself? We can help you for only $16.05 $11/page Learn More Perhaps it is due to such social and economic aspects that compelled Robert Altman to delve into the political situation in the US via the film. This is due to the fact that the football game involving the surgeon’s as well as the general’s squad depicted the manner political, religious, economic and social cheating altered the cause of history.

Looking at the imagery employed by the director the principal goal of the film reflects the nature of distraction in the American society. During this period the American witnessed the Cuban missile crisis, the Vietnam War as well as the mid east oil crisis not to mention the nuclear war posed by the Soviet Union.

Therefore, the concept of the film addressed these issues through the lens of football as well as the blood drenched hospital where only the distraction of the normal routine would effect change and enhance efficiency.

The above examined films rotate within the axis of change. The manner they are linked to diverse societal elements it can be ignored that system change was the key issue addressed during this period.

More so, it should be noted that the moral aspects also played a critical role, the counterculture was in the making and multicultural aspects reshaped the global social, political and economic perspective. In essence, the films addressed these issues by using motley of dynamics which were symbolically tied to war as well as social conflicts. All in all, the issue of change was rampant in all these films.

2ND ESSAY Traffic (2000) navigates through the murky waters of drug trafficking. The drug menace seems to be taking a considerable share of global attention. The film examines the effects of drug trafficking on both domestic and international level. From the central government to the innate lives of the drug users, the film captures the intricate effects of drugs on the society.

The film is divided into three key storylines with a couple of dozen locales. Incorporating personal, social and private issues the film has managed to shed light on the dangers of organized crime, poor administration of justice, corruption as well as blackmail.

Therefore, looking at the illustrative features of the film the 21st generation is portrayed as a generation that is under siege. Consider that the principals of drug cartels have infiltrated even the central government including the legal systems. The real danger posed is making the war against crime impossible.

Therefore, what the film exposes is the rot within the modern society that is rejected to tackle the immediate danger in favor of their friends or families. This is well illustrated by the concerns of freshly-selected drug czar Robert Wakefield, whose eagerness for his new stature is rapidly offset when he learn his teenage daughter Caroline is adjusting from frivolous drug use to regular abuse — a surreptitious issue that his wife, Barbara, has concealed from him.

The attempted murder, poisoning, and double crossings portray the nature of the community we are living in. a community that is fuelled by greed and selfishness. It is therefore imperative to note that the dawn of the 21st century brought a number of challenges domestically and internationally. The film title Traffic stands for symbolic aspects of the manner diverse aspects of the society have moved from being noble to acquiring a more corrupt nature.

Exploring the manner the diverse issues have been tied to the scope of drug trafficking, one cannot fail to connect the rot in our society to the failure of establishing accountable and transparent institutions. Thus, the film navigates through the intricate fibers of the society through the metaphor of drug as well as the symbolism of how it is trafficked.

In a dissimilar twist is the production of Hotel Rwanda released in the wake of 2004. The film produced and directed by Terry George looks at the horrifying events of 1994 massacre. Using a well developed plot line the story revolves around the unassuming life of Paul Rusesabagina, a hotelier who endeavored to rescues his friends including more than a thousand internal refugees. Examining what was taking place around the world at this particular period.

The film presents a credible analysis of a society that is uncaring. The Rwandan saga exposes the level of how international community is less concerned with the internal conflicts of neighboring nations. However, through the eyes of the Paul Rusesabagina we are brought to a point of sacrifice where an individual can frontier to protect the life of others placing his own life in danger.

More so, the film has critically explored the aspects of violence, political corruption, as well as genocide. By delving into the scope of genocide the film do indicate how the international community failed to stop the massacre despite the modern technological advancement in both communication and military expertise.

The scope of having Paul Rusesabagina, a Hutu by birth living peacefully with his Tutsi wife Tatiana is a profound illustration peace is achievable. However, in the eyes of the extremists such as Rutaganda their marriage is an insult. The Hutu and Tutsi were against each other.

The events leading to the Rwanda genocide as is illustrated in the film demonstrates how political inadequacies can result into civil unrest. Also the manner the UN peacekeepers behaved shows how the UN as the global peacekeeper is powerless in time of extreme conflicts. Therefore, gauging the aspects of the genocide to the global engagement the world is in one way or the other divided along the racial borders.

Therefore, the film captures diverse social aspects which the modern society ignores but acts as the fertile ground for fuelling conflicts. This is demonstrated by what have been happening in southern Sudan as well as what had earlier happened in former Yugoslavia including Bosnia Herzegovina.

Therefore, the principal issues are poor governance, negative ethnicity as well as political corruption which act as catalyst for civil insurgence leading to massacre or more genocide. The whole Rwandan genocide was fuelled by media which acts as the social watch dog.

Another almost similar theme is exposed in Paul Haggis film, Crash. Though, the film attempts to incorporate a number of tricky narratives into the aspects of cinematography, it manages chart through the grisly aspects of racism with unchallenged authority.

Despite the over advocated concept of globalization the film manages to explore the individual failure to accept change. The scope is well illustrated through the eye of racism where diverse elements are filtered through acts of racism. For instance, a white couple is hijacked by two lawless blacks.

Another instance is where the Iranian guy purchasing a gun and later dealing with the gun seller for the racist remarks. Too, the Latina tinsmith is viewed as a criminal for being shaved and adorning a tattoo. Such ethnic and cultural aspects have been illustrated as some of the key elements fuelling racism from the stereotypes who can appreciate cultural identity. Basically, the aspects of racism are shown to be with us.

Despite what we cherish to be the common uniting factor, As individuals we harbor these traits which we link to the greater society. Therefore, looking at the concepts of racism the film touches on the intricate stereotype issues which are apparent in our societies. Though, unwritten but they are exposed by the manner we treat each other.

However, despite the films multiple story and plot lines the theme is well linked with the plot. Hence, despite the face meaning of the value it gradually manages to deliver a message. No matter who we are we have a common background, seeking a general meaning in our lives. That is why as the films gains momentum it becomes obvious that the film is beyond the scope of racism. The single element of race is explored with great care and authority.

Thus, in regard to the social settings which the movie was made the social issue examined sheds light on the nature of our societies today. Therefore, the producers have equally looked into the role of racial prejudices which comes in diverse forms as well as circumstances. Hence, the characters act as imagery of how the contemporary society deals with the issues of racism and negative ethnicity.

In essence, the film offers a decisive ground on which individuals can re-examine their social engagement personally and collectively. This is due to the fact that the film tackles such a serious social issue which affects each and every sphere of the entire global community.

All in all, the film does show us that racial stress or frustration transforms individual perception causing the society to have self-righteous people who are less concerned of others. Too, this concept creates an environment where we have people who cannot co-exist with others due to such features as race, sex, creed or other social backgrounds. Perhaps that is why cars are symbolically employed in the film so as to send the message.

Cars are seen as tools of status and are also for mobile privacy including conflicts. Thus, it is no strange the film is anchored within car oriented instances, which usher one issue to another. Therefore, the scope of race is symbolically tied to cars which reflect the human race.

The explored films are all tied to issues that concern human weaknesses or more so, individual failures. However, the manner they have been played out reflects the nature of our contemporary society. It is decisive to argue that from the production of Hotel Rwanda, Traffic, and Crash the delicate social aspects have been examined critically.

It is through the camera eye that we are made to laugh at ourselves, using unique camera angles and seamless visual effects we are introduced to ethical rots tearing our communities down.

Unlike the conventional action movies the above examined films offers serious observation of our real imagination in regard to each other. For instance, Hotel Rwanda challenges our collective thinking, while the Traffic questions our individual integrity in regard to moral decay and on the other hand Crash compels us to look a little deeper into our individual and collective conviction in regard to what we perceive as cultural diversity.


Planning functions Essay cheap essay help

Planning is a decision making process. It helps one to decide on what to do and how to do it. There are six steps to follow when planning. First and foremost, one has to analyze the situation. Two constraints are very important at this stage and they are time and resources. Gathering of information and interpreting is done at this stage.

Also, a summary of all the relevant information is done. Identification and diagnosing planning assumptions is done. In addition issues and problems are identified. The second step is having alternative goals and plans. Alternative goals that can be implemented later are provided. It also gives plans used to implement the goals. Thirdly, evaluation of goals and plans is done.

Advantages and disadvantages on alternative goals and plans are evaluated. Also, the possible effects of the goals and plans are evaluated at this stage. Fourthly, selection of the goals and plans is carried out. The most appropriate and feasible goals and plans are selected. Right judgment is crucial at this stage. In the fifth step, implementation of the designed plans takes place. This helps one to achieve the set goals. To implement a plan, the manager must understand it well.

Also, resources to implement the plan must be available. Finally, monitoring and controlling are important. These help one to know whether his/ her plan is succeeding. Continuous monitoring of the actual performance against unit’s goal should be done. Implementation is the most important step in planning. The reason behind this is that implementation of plans helps in achieving the set goals (Darlkir, 7).

There are three types of plans that can be used in different organizations. These include, single used plans, standing plan, and contingency plan. Single-use plans are used in activities that are done only once. They are one time-time use plans. They also have specific goals.

They may be used for duration of few days. In addition, they may last for a number of years. Projects and programs are good examples of single-use plans. Also, budgets can be considered as single-use plans. The activities involved are like the special sales program.

Programs cover ‘who’ and ‘what’ in an activity. It also covers ‘where’, and ‘how’ the activity will be done (Ingram, para.3). Standing plans are applied in activities that take a long time to complete. In some cases it might be indefinite time. They can be adjusted so as to cater for the changing situations. Mostly they are created from information from different sources over a longer period. They also cover several departments in an organization.

Get your 100% original paper on any topic done in as little as 3 hours Learn More Examples of standing plans are policies, a procedure and rules (Ingram, para.4). Contingency plans are meant for specific situations. This is incase things don’t move as expected. Contingency planning involves flexibility and adaptation. Also, mastery is needed due to the changing conditions.

They include planning for marketing. The reason behind is to get support from the stakeholders. In addition, they allow for understanding from the stakeholders (Ingram, para.5). In our organization we usually use standing plan. The reason behind is that we usually deal with activities that need much time before completion. Also, in our organization we have many different departments where this kind of planning is more applicable.

From the above literature, I have been able to learn that planning is one of the key aspects in any organization. Implementation of a plan is one of the most important steps in any planning. Implementation helps in achieving the already set goals. Without the implementation of a plan, the other work done during the planning process will be of no importance. Different plans can be applied in different organizations. The kind of plan to be used depends on the type of activities taking places in an organization.

Works Cited Darlkir, Kimiz. Knowledge management in theory and practice. New York: Technology partner. 2011. Print.

Ingram, David. Define single use, contingency


Command Spanish Essay writing essay help: writing essay help

The mission of Command Spanish is to provide high quality occupational Spanish language and cross-cultural training and training programs to English-speakers throughout the Grand Valley. Command Spanish offers a service that will equip businesses with desperately needed job-related Spanish-language training which will allow the businesses to better understand its Spanish speaking customers.

The current marketing goal of Command Spanish is to increase communication among businesses and its Spanish speaking customers. Increased communication will allow companies to provide better customer service and improve safety for Spanish speaking people. Current marketing objectives are to spread awareness of its occupational Spanish classes and convey the need the business community has for this service because of the increasing Spanish speaking population of the Grand Valley.

These goals and objectives are consistent with the mission of Command Spanish and the increasing demographic shift of Hispanics has created a stronger need for occupational Spanish classes in the Grand Valley. Command Spanish is relatively new to the Grand Valley and little marketing has been done; advertising has mostly consisted of word of mouth promotion.

Review of current marketing strategy and performance

Command Spanish has a strong product to offer the Grand Valley as many businesses have noticed its customer base expanding in Spanish speaking people. The marketing strategy has not yet been carried out, and therefore, this is little awareness of Command Spanish in the community.

There are few direct competitors and the quality of service offered by Command Spanish creates an advantage over competitors in the market. The customers have confidence with the service they are provided due to the constant communication between the instructor and client.

Channels of distribution for the occupational Spanish classes are one-on-one or group classroom settings or through the Internet. The instructor uses various resources including aid books and audio CDs to enhance the service delivery and to benefit clients.

Current and anticipated organizational resources

The most important resource that Command Spanish has is the experience and knowledge that the instructor possesses of the Spanish language. The instructor is nationally certified as a Command Spanish Certified Instructor and has taught the Spanish language for over 15 years. Command Spanish also invest financial resources in research and design to develop new courses to meet demands for customers in many different industries. Currently Command Spanish has around twenty different courses and new ones are constantly being added.

Get your 100% original paper on any topic done in as little as 3 hours Learn More Moreover, Command Spanish has recently created a new and innovative e-Training program which is based on Command Spanish’s exclusive, revolutionary Language Power-Lock System. It claims that the “seven brain-compatible, interactive processes” unites to provide contextualized, purposeful learning opportunities. It employs an integrated “switchback method” to engage the learner through visual, auditory, and psychomotor pathways.

This is an effective system for the learning and long-term retention of practical Spanish language for the workplace because the interactive learning processes is easy and user-friendly. It is anticipated that resources for new courses and innovative e-Training programs will continue to be a priority of the organization. On the other hand, resources for marketing budget have been limited and are not likely to increase.

Customer Environment Current and Potential Customers

The customers or potential customers for Command Spanish’s services are any corporate or government entities that do, or may in the future, do business with or employ Spanish speaking people.

These customers are non-Spanish speaking people in the workforce. Potential or current customers either work or have businesses in the Grand Valley and desire to have job-related communication with their Spanish speaking customers or employees. Most of these customers do not feel it is necessary to be fluent in the Spanish language in order to improve their business, but would benefit from knowing at least the Spanish language that is work related.

Other customers may purchase this service because they do not have the time to learn more than the amount of Spanish that simply allows for job related communication. The language classes that Command Spanish teach eliminate the tedious grammar instruction found in most other language programs.

Customer Needs

Command Spanish offers many different courses for customers and are able to customize for each business including those businesses in the construction industry, financial institutions, schools, health industry, law enforcement, retail sales, those interested in Spanish for basic workforce or travel, and the community.

Construction supervisors can benefit from the Command Spanish classes because miscommunication can cost time and money; with occupational Spanish language training, supervisors can communicate expectations and maintain a safe work environment. Financial institutions such as banks, loan offices, and insurance companies can adequately communicate with Spanish speaking customers by learning common phrases in determining transactions such as deposits, withdrawals, or cashing checks.

We will write a custom Essay on Command Spanish specifically for you! Get your first paper with 15% OFF Learn More The health industry can also better assist the Spanish speaking community from Command Spanish classes. The courses offered in relation to the health industry include hospital nurses, medical office nurses, physicians, emergency medical services, physical therapy, respiratory therapist, dentist, and dental hygienist.

Each course is tailored more specifically to the business. For example, the nurses and physicians learn Spanish that pertains to calming patients, initial assessments, routine in-bed and out-of-bed procedures, and taking vitals or collecting blood or urine samples. Physical therapists learn Spanish that helps them communicate body position, basic physical commands and physical treatment.

Paramedics and Emergency Medical Technicians (EMTs) are trained to communicate with Spanish-speaking persons in order to make an initial assessment of the situation upon arriving at the scene, determine the main complaint, gather a history of any existing health issues, communicate body commands to make assessment and treatment and acquire patient identification for the request or refusal of transport permission.

School teachers that have periodic interaction with Spanish speaking students can better handle the classroom with knowledge of classroom management phrases, and general instruction management phrases. It is also advantageous for them to know some of the basics such as greetings, numbers and the alphabet.

Librarians can better assist with simple phrases of checking out books and directions on how to use catalog finder. Retail sales employees would greatly benefit from being able to communicate matters dealing with the register such as returns, exchanges, refunds, credit card transactions and numbers.

Customer Purchase Patterns

Customers who purchase Command Spanish services are typically the managers of the company who recognize that their employees could better suit customers with the knowledge of key job related Spanish language. Employees may influence the purchase decision of Command Spanish by requesting this type of training.

Other customers include managers or supervisors who need to communicate to their employees such as in many construction companies. Many companies have money set aside in a training budget that would cover this investment. Because Command Spanish instructors have the ability to adjust courses to be appropriate for each customer, the length and number of classes to schedule can be negotiated to fit around the business’s schedule.

Command Spanish provides a common phrase sheet and other supplemental information in a packet and it is important for the students to use it to practice what they have learned. Instructors also offer for students to call in the future if they have any questions or additional products may be purchased such as books and CDs from Command Spanish website. These products can be purchased directly off the Internet or through Command Spanish instructors.

Not sure if you can write a paper on Command Spanish by yourself? We can help you for only $16.05 $11/page Learn More As more Spanish speaking people move into the Grand Valley, more businesses will realize the need for Command Spanish services. Social perceptions of the need to accommodate for the Spanish speaking population may also increase demand. Command Spanish currently does not do promotional events and most marketing has been through advertising of word of mouth.

Command Spanish bases price on the length of the class and number of students. Due to the poor economy, Command Spanish instructors have worked with many customers on price and been able to provide a discount for large classes.

Customers select Command Spanish classes because it is differentiated from traditional Spanish speaking training programs. It is efficient in meeting the company’s needs with training that is customized specifically to each occupation and then personalized through Command Spanish’s classes. It is also unique in the sense that Command Spanish has done extensive research to put together dialogs and phrases that will by widely recognized among all Spanish dialects.

Cross-cultural training is also addressed in the occupational Spanish language classes for English-speakers. Command Spanish adequately meets the needs of customers that are looking for occupational Spanish classes as opposed to being fluent in the language and Command Spanish classes are faster and less expensive than learning the entire Spanish language.

Most competitors offer courses or products that teach the Spanish language in a broad scope instead of occupational based. The demand for occupational Spanish is expected to increase in the near future as the number of Spanish speaking persons increase. Customers can develop long term relationships with Command Spanish instructors since they have the opportunity to call whenever they have questions.

Command Spanish instructors can further this long term relationship by calling customers to touch base on how they are doing with the Command Spanish. It can be very beneficial for Command Spanish to stay in contact with previous customers to show that interest in customer success with the product. Furthermore, it can also keep their perception of Command Spanish high which could possibly lead to word of mouth promotion for Command Spanish.

Rationale of Noncustomers

Noncustomers may not know Command Spanish classes exist. Others may not purchase the product because they do not realize how much their ability to communicate to Spanish speaking customers could improve their business. Especially in this economy, some companies that realize they have a need might not purchase Command Spanish’s services because they cannot afford it. Companies that already have an employee fluent in Spanish may not see a need for other employees to know any Spanish.

With the Spanish speaking population rising, many firms find it necessary to seek out an employee that can communicate fully to their Spanish speaking customers. However, hiring cost can be expensive and even companies with employees fluent in Spanish may be able to meet the rising demand by having their English-speaking employees trained in Command Spanish to avoid hiring costs of another fluent Spanish speaking employee.

Awareness of Command Spanish classes can gain customers that do not know about his services. Furthermore, educating customers on what Command Spanish offers through the classes and the direct benefit it can have on the business can change the perceptions for those businesses who may not think they need it.

The External Environment Direct Competition

Within the Grand Valley the only major direct competition for Command Spanish, is Spanish Now, located at 203 Grand Ave, Grand Junction, CO. Spanish Now is a business which offers fast and easy Spanish lessons to the general public as well as business groups (Spanish Now, 2009). There are four level courses available to take; each course builds on the previous one. Each course focuses on teaching everyday conversational needs.

Each level course is 16 hours long and occurs two days a week. There is a $10 registration fee and each course runs from $150 to $160. Spanish Now also offers a business course where a company can gather up to eight people in a group and learn Spanish based on their business needs (2009). Everyone must take a level one course and then a course will be set up for their specific needs.

Cost depends on the location of the class but can start as low as $40 an hour. Spanish Now also offers private lessons, lessons for children, special courses and well as a translation service. Customers are able to go to the Spanish Now facility register and takes classes there. They have also built a website where customers can view their services and are given instructions on how to register. They can also be contacted by email (2009).

Profluent (2009-2011) can also be considered a direct competition for Command Spanish. Profluent not only teaches Spanish to employees dealing with the Spanish speaking population, but they also teach Spanish to those who need to be able to communicate between employees.

Profluent teaches Spanish using a “Total Physical Response” method, which encourages the use of body language to “act out” the commands, that way they learn the language mentally as well as physically (Profluent, 2011). Profluent has two courses and each course is 18 hours long and $199.99.

Profluent is not a local competitor, but they send instructors to wherever they are needed. The only way they market their services is through word of mouth as well as their website. Someone may also become a consultant for Profuluent and earn commission to help spread the word (Profluent, 2011).

Online Competition

As more and more people gravitate to online resources, major competitions for Command Spanish are the thousands of websites that offer Spanish lessons. Many of these websites are also free. Customers can learn Spanish in the privacy of their own homes and at their convenience.

The target market for these classes includes anyone who wants to learn Spanish and has access to a computer and the Internet to do so. The major marketing done for these online lessons are through its websites, on-line companies are dependant on people who want to learn Spanish and turn to the Internet themselves for help. Online Spanish lessons, however, lack the one-on-one contact between the instructor; Command Spanish incorporates conversations between students.

Language Learning Software

Visual Link Spanish is another competitor for Command Spanish. Visual Link Spanish has sold over 130 countries around the world and is currently being taught in corporations, government agencies, and universities. The language is learned in themes, which include “Basic Needs”, “Location”, “Survival Expression”, and “Communication”. Each Spanish word is then linked to a moving image to help store the word in the brain.

The words are then broken down into groups and chosen to form sentences. This is a much faster and easier way of learning Spanish. Visual Link offers 11 free online lessons. Visual Links also has a course on workplace Spanish. By using the program employees are able to learn full sentences related to their business and are able to communicate to customers.

Visual Links Workplace Spanish course teaches employees to ask and answer questions from customers. Companies are also able to a personalized “Workplace Spanish” module created. The course includes two CD-ROMS with interactive computer lessons, 10 audio CDs to review what has been learned and a conversational manual to practice anywhere. Visual Link also offers the whole course on a MP# player. Prices vary depending on the order.

Rosetta Stone (1999-2011) is another competitor for Command Spanish. Rosetta Stone provides software to help one learn a new language as well as incorporating the Internet. They believe in the natural method of teaching a new language, no translation just direct language. They also believe that is should be fun and easy.

Rosetta Stone targets its products to several different types of people. They offer five different categories for learning a foreign language, personal, governmental, corporate, educational, as well as home school (Rosetta Stone, 2011). Rosetta Stone markets online, in stores, as well as through TV advertising.

They are a multimillion dollar company and are the “leading language-learning software in the world,” (Rosetta Stone,1999- 2011). Their Marketing budget far exceeds anything Command Spanish could compete with. They provide Kiosks in malls and have knowledgeable sales reps available to customers. The closest Kiosk to Grand Junction, CO is in Denver. Prices vary upon location.

Those who Speak Spanish

Although Command Spanish teaches Spanish, another competitor would be those in Grand Junction who are already capable of communicating with the Spanish speaking population while on the job. Many businesses through the Grand Valley look to hire those who are fluent in Spanish, because of the savings on training for each employee, as well as the potential of losing customers because employees are unable to communicate.

Within these businesses, it is possible that they may only have one or two bilingual employees, so incorporating lessons to all employees would allow for more convenience not only to customers, but within the business as well.

Some businesses may market to through its advertisements, billboards or signs within the community, that it has bilinguals on staff. This competes with Command Spanish in an indirect way because these businesses are not teaching Spanish they are merely informing the public that they have Spanish speaking employees for customer convenience and don’t need the services offered by Command Spanish.

Economic Growth and Stability

Mesa County and Grand Junction are still trying to recover from the 2007 recession and it was not until 2009 that the recession took a toll on Mesa County. The decline in oil and gas industry had a large effect on the rest of the county. Due to oversupply and decreasing prices, many commercial businesses have taken dramatic hits.

According to the Department of Labor and Employment, Mesa County has been projected to grow on average of .7% from 2009 to 2019. New job openings has been estimated to reach about 779 per year and replacement job openings is estimated at 1, 467 per year. By 2019, general employment for Mesa County is to reach 71, 284 jobs (Department, 1998-2011).

Command Spanish focuses on teaching Spanish to businesses to be able to communicate better to the Spanish speaking population. As long as there are customers who mainly speak Spanish, there will be a market for this type of business. Spanish has become the unofficial second language of the United States.

This requires more employees to understand and communicate with the Spanish speaking population. More than 40 million Hispanics live in the US today and that number continues to grow every year. This trend is creating demand for Spanish speaking employees (Bilingual? 2007).

Banks, Mortgages, Hospitals and retail companies are all experiencing demand for Spanish speaking employees. Rather than only being able to hire one or two bilingual employees, companies can pay a much smaller amount to have everyone on their staff communicating with the Spanish speaking population.

Command Spanish’s customers are optimistic about the economy because they are putting forth a better service for their customers and adding value to their businesses. Businesses that spend money on their employees are enhancing their products or services in order to gain a better return. By teaching their employees Spanish, these businesses are also engaging in a wider range of customers which can lead to higher profits because more of the population is purchasing there services.

Selling goods and services to multicultural markets is now requiring that more and more employees become familiar with other languages. As the Hispanic population grows, so does their buying power. Despite the recession the Hispanic buying power has been estimated to grow to $1.3 trillion in 2014 (“U.S. Directory”, 2006). If companies are wishing to gain more profits from these consumers, they must learn to adapt to their needs.

Political Trends

The biggest political issues that could affect Command Spanish are the changes in immigration laws. As of now, Visas cannot be re-issued in the United States. H-1B work Visa which allows the holder with a Bachelor’s Degree to work in the United States for up to 6 years has reached its limit and no more of these are being offered for this fiscal year (Madison, 2011). Many immigrants also fear laws, like the one passed in Arizona, which allow police to check for legal status, will soon pass in other states as well.

More immigrants may stay in hiding to avoid being deported, which can reduce the need to communicate with Spanish speaking customers. Fortunately, even with immigration being limited, the Hispanic population continues to grow with higher birth rates as immigrants are younger today (El Nasser, 2008). Command Spanish is a small company in the Grand Valley, so political influence from the company is not likely.

Legal and Regulatory Issues

Command Spanish is a licensed provider of Command Spanish. The instructors is certified to teach the materials offered by the Command Spanish Company. The legal issues concerning Command Spanish would be copyright infringement.

Instructors or other companies may not take credit for the materials being used in any course or provide services to another instructor’s exclusive area of operation. Instructors must maintain a current license to teach. Currently there are no international marketing, therefore changes in global trade agreements or laws do not affect these opportunities.

Technological Advances

Today customers are able to receive Spanish lessons from many different venues. There are online websites with interactive lessons, as well as a huge variety of cd-rom software and several different teaching methods. Videoconferences and webinars have also aided in the distribution options in teaching and learning Spanish lessons.

Sociocultural Trends

In 2009, 15.8% of the US population was made up of Hispanic and Latino Americans. The United States Census population projected that in 2010 that number would rise to 16% and by 2050 it would be at roughly 30% (“Demographics”, 2011). In 2009, 9% Hispanics accounted for 9.1% of the total United States’s buying power and have a combined disposable income of $978 billion buy 2014 their buying power will top $1.3 trillion (U.S. Directory of Latina Owned Businesses, 2006).

More and more businesses are finding bilingual employees to be very valuable. Financial Institutions, private banks, the insurance industry, and companies dealing with consumer goods are most interested in Spanish speaking professions (Rigoli, E., 2007).

With the buying power of Hispanics increasing, more and more consumer goods are being translated into Spanish as well. For example, labels on food packaging and many directions are printed in both English and Spanish. Furthermore, the self-checkouts at the grocery stores have an option button for Spanish and automated phone services have the option to listen to selections in Spanish.

Businesses are beginning to understand that today Spanish is becoming America’s second language and rather than just a courtesy to those who do not speak English, it has now become a necessity to accommodate for Spanish speaking customers.

The attitude of the general population towards immigration and the adaptation of the Spanish language have been debated for years. While many feel that it is a good thing to accommodate for Spanish speaking people to allow many people from different backgrounds to communicate better with day to day activities, there are also many who feel if these individuals are going to live in America, then they should learn English.

If marketed right, expanding knowledge of another language may prove to be a great thing. Not only is it convenient for customers, but for the employees as well. Companies that are able to adhere to the Hispanic population’s needs and become more marketable, as well as more profitable because they attracting more customers to their businesses.

SWOT analysis Quantitative Assessment of the SWOT matrix for Command Spanish

M I R M I R Strengths Opportunities Customized classes to meet individual business’ needs to create exceptional customer service 3 3 9 Demographic shift increases the Spanish speaking population in the Grand Valley which increases the need for occupational Spanish 3 3 9 Instructor is nationally certified 3 3 9 Rising buying power of Hispanic population 3 2 6 Wide variety of classes offered with over 20 categories of occupations to choose from 3 2 6 Chamber of Commerce is accepting memberships which provides marketing and networking in the business community 2 2 4 Learning made easy and effective through phonetic teaching style 3 3 9 Create long term relationships with customers through communication 1 2 2 Instructor has high knowledge base and over 15 years of Spanish teaching experience 2 3 6 Advanced technology enhances teaching and learning capabilities and opportunity to hold webinars or video classes 2 1 2 On-site training saves on travel costs of customers 2 2 4 Inventory is easily attainable 2 1 2 Classes are easy to schedule with the instructor because they have a flexible schedule 1 3 3 Instructor is well known in community and have good reputations 2 1 2 New and innovative Language Power-lock System revolutionizes language e-Training 2 1 2 TOTAL 50 TOTAL 25 M I R M I R Weaknesses Threats Customer awareness is low -3 3 -9 Poor Economy -3 3 -9 Customers may perceive classes to be too costly -3 2 -6 Competitors -3 3 -9 No marketing image -2 1 -2 Many companies hire bilinguals instead of paying for current employee training -3 2 -6 Limited financial resources for marketing budget -2 1 -2 Local businesses may need corporate approval before they can make decision for the training classes -2 2 -4 New immigration laws may stop or reduce increasing number of Spanish speaking people -2 1 -2 Free online Spanish teaching services -2 1 -2 TOTAL -19 TOTAL -32 Strengths

Command Spanish provides quality service to its customers by customizing the classes to meet individual business needs. Not only is the instructor certified, but has over 15 years of teaching experience. The phonetic teaching style used has had a great amount of research done and proven effective.

Another strength of Command Spanish is that the learning experience is fun for the customers. This helps customers engage in the learning process and have an enjoyable time without being overwhelmed. Conversational learning is also incorporated, which allows the students to interact with each other in Spanish. Repetition helps students to learn the material faster with more accuracy and gain confidence in speaking it.


The main weakness of Command Spanish is the low customer awareness. Because it is a new company in the Grand Valley and little marketing has been done, there is little brand recognition of the company. Even with a limited marketing budget, these weaknesses can be converted into strengths simply by marketing and networking to the business community.

The most cost effective way for Command Spanish to market to its business customers is to join the Grand Junction Area Chamber of Commerce. The basic level of membership offers some marketing such as a listing in the printed and online directory, business referrals via Chamber staff, website, publications and other members. Moreover, it allows access to over 300 annual Chamber networking events.

Some business may perceive the cost of Command Spanish classes to be expensive training. However, Command Spanish has a strong product that is needed in the Grand Valley as more Spanish speaking people move to the area.

Command Spanish can change this weakness into a strength by communicating to businesses how costly it is to lose Spanish speaking customers to competitors who can communicate effectively and accommodate them. Once the business community realizes how advantageous occupational Spanish can be for attracting and retaining Spanish speaking customers, Command Spanish will gain more customers.


Command Spanish has the opportunity to further word-of-mouth promotion by developing long term relationships and calling past customers to check on how they are progressing with the occupational Spanish they learned and see if they have any questions. Not only will this develop a relationship with customers, but it will also keep Command Spanish at the front of their minds and in a positive light to recommend to other businesses.

One of the opportunities Command Spanish has to get in touch with many of the businesses in the Grand Valley is to join the Chamber of Commerce. This is especially important as the Spanish speaking population increases and their buying power rises because businesses in the Grand Valley need to be able to communicate effectively to accommodate these customers to stay competitive in the market. Command Spanish has the opportunity to capitalize on this need.


One of the major threats facing the organization is competition. One way Command Spanish can and has been managing the threat of competition is by differentiating themselves in the market. Command Spanish targets a specific niche of occupational Spanish learning for businesses.

Command Spanish needs to emphasize the value of customer service in having a real person to listen and make sure students are speaking it correctly as well as answer questions. The confidence level of the students knowing they are pronouncing the words correctly is going to have a great impact on the success they have with learning the Spanish words and actually using them in the workforce.

Another similar threat of competition that has been ushered in through advanced technology is the numerous online resources that aid in teaching Spanish. Many of these resources are free. Command Spanish has already lessened this threat with their innovative Language Power-lock System for its e-Training classes. Besides that, Command can market its personalized customer service through tailoring the material to each individual business, which is something that the online resources cannot offer.

Hiring bilinguals in place of training current employees is also a threat, but by effectively communicating the benefit of having all employees learn occupational Spanish can change this threat into an opportunity, especially since hiring and training cost for new employees can be very expensive.

Another factor that may keep some businesses in the Grand Valley from getting the Command Spanish classes is that some may not have the decision making power to purchase the training without corporate approval. By providing enough information for managers to believe their store has a need for occupational training, may allow them to convince corporate it is necessary.

The poor economy is a threat to all businesses, but by effectively demonstrating the cost of losing customers and expressing the importance for companies to differentiate themselves to increase business of the increasing Spanish speaking population, can lessen this threat for Command Spanish.

Competitive Advantage The competitive advantage of Command Spanish is based off customer intimacy. Command Spanish works to know and understand their customers’ needs. Businesses have discovered that with the fast pace business world and an increase in the Spanish speaking population, there is a strong desire for occupational Spanish instead of being fluent in the language.

Command Spanish uses its strengths of teaching and expertise and matches it to the opportunity and need for workplace Spanish communication to create a strong competitive advantage.

Command Spanish is very flexible and offers customization to meet its customer’s needs which also gives them a strong competitive advantage over their competitors. Not only does Command Spanish have a vast array of material that covers many different occupations, they listen to the customer to determine which phrases will be necessary to learn in order to properly communicate.

urthermore, Command Spanish has worked at understanding their customers and studied the most successful way for them to remember and confidently speak the Spanish they learn. They have invested in research and design to create a system using phonetics as an easy and effective way to learn and have recently developed a new e-Training program called Language Powerlock System.

Command Spanish constantly exceeds customer expectations by going the extra distance to spend time with the students to ensure that they are speaking correctly and have confidence to use their skills in the workplace.

Not only is the instructor nationally certified, but he also has years of experience teaching. Furthermore, customers have the convenience of having the classes taught on-site which can drastically reduce travel cost for the clients. With this strong competitive advantage, Command Spanish is able to gain market share and succeed over competitors.

Strategic Focus With several internal strengths and quite a few external threats, Command Spanish’s strategic focus is diversification. Command Spanish has a great deal to offer its customers, but some external factors affect the ability to pursue an aggressive strategy. By using a diversified strategy, Command Spanish should be able to capitalize on its strengths and avoid some of the external threats.

A diversification strategy targets new segments of customers and expands product lines to differentiate from competition. Command Spanish can target educational businesses around the grand valley, such as ITT Tech or Western Colorado Community College, and join with them. ITT Tech focuses education in specific careers, so Command Spanish could teach those students the Spanish they would need to know within the career they are going to school for.

Western Colorado Community College offers several certificate programs as well as well as technical programs. Also, instead of Command Spanish going from business to business, targeting whole industries at a time could potentially bring a larger profit as well as a wider range of customers. Larger conferences could be held for the example the banking industry, lodging industry, or medical industry. Pricing could be charged on a per person basis.

Expanding product lines to include general Spanish courses at different levels including home school or private lessons would also help Command Spanish to put into action a diversification strategy. Furthermore, families going on vacation or mission trip groups would benefit from crash courses before their trip; Command Spanish could offer this as a new product line for travel Spanish.

Another service that may Command Spanish could expand into would be translation services. For companies that are not interested in Spanish courses, Command Spanish could still appeal to them by offering translation services.

In implementing a diversification strategy, Command Spanish would be able to increase profits by reaching more customers targeting different customers and expanding product lines. Command Spanish has a lot to offer with a distinct way of learning Spanish and great customer service, making it possible to increase profits and brand awareness without having to implement a more aggressive strategy.

Moreover, Command Spanish will be able to lessen some external threats, as well as capitalize on strengths of broad and in-depth knowledge of the Spanish language and culture.

Marketing Goals and Objectives Through the goals and objectives listed below, Command Spanish will accomplish a diversification strategy.

Goal 1: Create more awareness throughout the Grand Valley.

Objective 1: Join the Grand Junction Area Chamber of Commerce. Attend at least three Chamber meetings and network events a year.

Goal 2: Target whole industries rather than just specific businesses.

Objective 2: Advertise to specific industries and hold conferences to teach larger groups. Hold a conference, invite businesses and explain the benefits of Command Spanish to those businesses.

Goal 3: Create alliances with educational businesses throughout the Grand Valley.

Objective 3: Join with ITT Tech, Western Colorado Community College or Colorado Mountain College to teach occupational Spanish to students. Book at least 4 classes every semester.

Goal 4: Expand product line.

Objective 4: Offer private or homeschool lessons to children, as well as general Spanish courses at different levels. Product line can also be expanded to offer crash courses for upcoming business, personal or mission trips, and translation services.

Goal 5: Increase sales volumes of material that compliments Command Spanish

Objective 5: Place emphasis on the books and CDs that complement the course by direct ordering through the instructor.

Marketing Strategy Primary Target Market

Command Spanish’s primary target market consists of businesses throughout the Grand Valley and western slope areas. These businesses either work with or wish to work with the Hispanic community. Industries targeted for Command Spanish include but are not limited to construction, wholesale, retail, food/accommodation services, finance, administration, educational services, as well as health care services.

These businesses can range from multimillion dollar corporations to local mom and pop shops who are all trying to reach a wider range of customers throughout the community. These businesses care about their customers as well as their employees. They all understand diversification as wish to tap into the Hispanic community and better service providers to accommodate the Hispanic community’s needs.

Identifying Characteristics

Many employers of these jobs are well educated with college degrees can range in age from 18 to late 60’s. These businesses should have between 5 and 30 employees working under a group of managers. These businesses should have the funds to afford the Command Spanish services. Most businesses within the target market have Internet access as well as a location for the classes to take place.

Basic Needs and Requirements

These businesses need a service to provide Spanish lessons to their employers. They are somewhat on a time schedule and need lessons to be quick and precise to what they need to know.

These would include customized material to fit their specific needs. Many businesses may either be losing customers and therefore need to expand the customer base, or other businesses may want to tap into the potential buying power the Hispanic community has to offer. These businesses may also be filling their training budget and find the services of Command Spanish to be affordable as well as convenient.

The service may also be seen as a value –added attribute to those businesses. The need for industry specific Spanish may also have been suggested by the employees thus influencing the company to attain those types of services. Educational directors of technical schools may feel the need to have specific industry based Spanish curriculums offered at their facilities. Students or teachers may have suggested such programs therefore; the school may feel the need to offer those classes.

Purchasing/Shopping Habits and Preferences

The purchase and shopping habits for Command Spanish’s primary target market shops for services monthly to yearly. For those businesses who continuous employee training, the type of service Command Spanish offers would only be one type used for those businesses. Management of those businesses would research this type of service as well as determine the benefits before purchasing industry Spanish classes.

This would not be an impulse purchase. Businesses may continue to purchase these types of classes annually depending on the turnover for its employees. Other businesses may only purchase this service once. Educational services may purchase these classes per semester or on a yearly basis.

Product strategy

The product strategy is to differentiate from others by providing the highest quality of service using the best methods of delivery. Unlike its competitors, the Command Spanish products are specifically tailored for occupational purposes and not just for a broad understanding of Spanish.

The major features and benefits of the Command Spanish training program is that it is brief and yet sufficient. It has an exciting approach to learning a conversational style and uses a wide variety of interesting modern tools such as CD’s, Internet, books and videos to enhance learning. It is customized to the needs and ability of every customer. The attention given to every student is a very strong characteristic as it shows the commitment of the company to the success of every customer.

Command Spanish strives to create brand equity through strong customer relationships. The company instructor Mr. Sandoval is well renowned and respected and he delivers personalized training to all his customers. In addition, the curriculum is well researched and incorporates dialogues and phrases that are widely recognized among all Spanish dialects.

Pricing Strategy

Command Spanish positions itself toward businesses and employers, who in their consumption habits, have demonstrated that price is not their number one concern. Value of the product and relevance to individual company needs are critical.

By positioning Command Spanish as an affordable solution to satisfy the communication barrier between companies and its customers, Command Spanish will be seen as a necessary tool for attaining and achieving customer base for companies. Currently, Command Spanish cost structure is based off of cost-plus pricing where the price is set based on average unit costs and its planned markup percentage. The only fixed cost Command Spanish must cover is the licensing fee.

Variable consist of the material which is tailored specifically for each industry. Pricing had been set at $439 per person, but recently lowered to $300 per person due to the economy. Because of the monopolistic competition, Command Spanish can individualize its prices to its customers which give it some control to overcome the threats imposed by the wide range of substitute products.

Command Spanish can offer gradual pricing and offer a 10% discount to students after a group of 8 people from a company sign up. This will create an incentive for companies to encourage more employees to take the class. Another price strategy is spouse pricing where employees who brings a spouse can receive 10% off them and the spouse. This may also increase the effectiveness of the class, as the students will have their spouse to practice the Spanish language they learn at home together.

Distribution and Supply Chain Strategies

Command Spanish marking channel structure is exclusive distribution. There is only one instructor that has the sole right to teach Command Spanish within the Western Slope. There is a simple supply chain with headquarters to get the materials needed for classes quickly and efficiently. While most of the Command Spanish courses are taught on site making it convenient for customers, Command Spanish also has the ability to offer video-conferences and webinars for an additional charge.

Integrated Marketing Communication (Promotion) Strategy

The current strategy heavily depends on word of mouth to promote the company and its products. Word of mouth advertising should be continued in addition to print advertising such as businesses cards and well-designed brochures that can be placed in businesses in the Grand Valley.

Hotels that regularly attract business customers, the Grand Junction Area Chamber of Commerce, the Convention Center, and the airport would be ideal places to promote Command Spanish. Personal selling can be done throughout the educational institutions, construction sites, and financial industries. The company can sponsor or co-sponsor events such as sports to increase visibility and take opportunity of the event to explain itself and its products.

It should extensively use the power of free advertising presented by new social media such as Facebook, Twitter, Groupon and Linkedin. The popularity of these sites with young well educated tech savvy people presents a good marketing opportunity. The company can also use branded items such as pens, writing pads, mouse pads, and office calendars to increase visibility.

Secondary Target Market and Marketing Program Secondary Target Market

Secondary Product Strategy

The Command Spanish workplace Spanish courses aligns well with the needs of business customers. For other market segments, Command Spanish can diversify the product line by offering general Spanish classes at different levels. This will reach the younger generation through home school or private lessons. Many parents realize that children pick up languages far easier at a younger age. Since most schools do not teach language classes until middle school or high school, Command Spanish can capitalize on this unreached market. Crash courses for mission trips or family vacations can reach other segment of the population that would not have a use for workplace or business Spanish courses. These courses can be personalized to the Spanish speaking area that each group plans on traveling to. To reach those businesses that do not communicate with the Spanish speaking population enough to desire Spanish speaking courses, Command Spanish can offer translation services.

Secondary Pricing Strategy

To reach Command Spanish’s secondary market, it can offer home school or private lessons for $600 for a semester long course. Many home school children receive a stipend that can be used for elective classes such as this. Crash courses for mission trip groups or family trips can be priced at $500 per group of 5 for a 5 hour personalized course. Translation services can be priced per hour at a rate of about $1.50 a minute for telephone interpretation or $80 a page for document translations.

Based off Translation Services USA and Language Translation, Inc., these prices are in line with competition (cite). Although telephone interpretation is set a little lower assuming it will only be offered certain times of the day or certain days of the week. This may require the instructor to leave this time free from scheduling any other classes. This pricing strategy can be altered based on demand.

Secondary Distribution Strategy

Primary and secondary distribution strategy is done through on site classes or seminars. Although for an additional charge, videoconferences or webinars can be arranged. Translation services for documents can be accomplished through e-mail or FedEx. Telephone interpretation can be through three-way calling. The client would simply ask the Spanish speaking customer to hold for a translator and three-way call Command Spanish for services.

Secondary Integrated Marketing Strategy

Integrated Marketing Communication will be the same for primary and secondary markets. The Grand Junction Area Chamber will help network to create awareness and gain customers. The brochures created can include information for both primary Command Spanish workplace Spanish, as well as information for its extended product line. The budget of $2,685 is dedicated to the Integrated Marketing Activities.

Marketing Implementation Given the diversification focus on the marketing plan implementation of these marketing goals will be done through the organizations culture. Command Spanish has a centralized culture, therefore; the implementation of this plan will be done through one person. This person will be in charge of ensuring that timelines are met and the completion of the overall plan. The marketing strategy has become part of the overall mission and vision of Command Spanish.

Evaluation and control Formal Controls

Prior to implementation of the marketing strategy, resource allocation decisions need to be made based on manpower and capital available for each tactical implementation activity chosen. The above table shows the assigned responsibility, required budget and estimated time completion for each activity.

Process Control

Based on Command Spanish’s organizational structure the most important process control is to commit to the marketing activities it wishes to implement.

Output Controls

Based on the firms marketing objectives, performance standards should be set to ensure accurate assessment of the marketing activities. Performance standards should include information such as how the client heard about the Command Spanish, numbers of customers before and after the marketing activities were implemented, and the effectiveness of the course based on individual customer needs.

One such way to obtain some of this information is to collect a comment card that can be included in course handouts. This comment card should include name, contact information such as e-mail address or phone number, questions as to how they heard about Command Spanish, and how students would rate of the course.

Assessing the effectiveness of the each course, can be done by communicating with the customer after a certain amount of time in regards to their perception of how beneficial they perceived the course to be. Follow up contact is critical for achieving excellence in customer intimacy as well as evaluation controls. By recording a measurement of clientele before and after the marketing activities are implemented, can provide an assessment of effectiveness of how

To ensure proper implementation of Command Spanish’s marketing strategy, procedures must be in place to evaluate outcomes relative to the objectives.

Objective 1: Join the Grand Junction Area Chamber of Commerce. Attend at least three Chamber meetings and network events a year.

This objective will be assessed through internal company records as to whether membership for the Grand Junction Area Chamber of Commerce was obtained and how many social or networking events were attended. It is anticipated that at least one conference can be scheduled through networking at these events.

Objective 2: Advertise to specific industries and hold conferences to teach larger groups. Hold a conference, invite businesses and explain the benefits of Command Spanish to those businesses.

This objective will be assessed by the number of conferences performed each year, Records will also be kept of the number of brochures handed out to promote conferences.

Objective 3: Join with ITT Tech, Western Colorado Community College or Colorado Mountain College to teach occupational Spanish to students. Book at least four classes every semester.

This objective will be assessed by the relationship and alliances Command Spanish has with ITT Tech and Western Colorado Community College. It is anticipated that four classes a year can be scheduled through these alliances.

Objective 4: Offer private or home school lessons to children, as well as general Spanish courses at different levels. Product line can also be expanded to offer crash courses for upcoming business, personal or mission trips, and translation services.

This objective will be assessed by internal records of how many private or home school lessons were booked over the year, as well as the number of crash courses booked. Assessing the translation services success will be based on how many documents were translated and how many minutes a year were spent on interpreting.

Objective 5: Place emphasis on the books and CDs that complement the course by direct ordering through the instructor.

This objective will be assessed by the number of clients recorded for all product lines before and after the marketing plan was implemented.

Implementation Timeline

The chart shown below is a 6 month timeline of when each marketing implementation should begin. It would be too overwhelming to start everything at once therefore it has been broken down. Research may need to be conducted has to pricing and whether or not these strategies would be right for Command Spanish, therefore they may have dates to begin after the proposal has been presented.

Contracts from ITT Tech or WCCC should be established for the summer that way classes can begin when the school semester begins. Most people travel during the summer, therefore it is critical to begin offering crash courses, for those travels.

Gradual pricing, spousal pricing, or discounted pricing can begin as soon as Command Spanish is willing to offer it. This may take a little research to determine how much a discount can be offered and the amount that should be offered for translation and private lessons. These prices should continue until management decides otherwise. Investment in the IMC activities should start as soon as possible.

Marketing Audits MARKETING AUDIT Identifications of Marketing Activities 1. In what specific marketing activities is the company currently engaged? ● Product activities: ● Customer Service activities: ● Pricing activities: ● Distribution activities: ● Promotion activities: 2. What additional marketing activities do customers want, need or expect? Review of Standard Procedures for each Marketing Activity 1. Do written procedures exist for each marketing activity? 2. Do any procedures need to be changed in order to accommodate for new consumer wants, needs, or expectations? Identification of Performance Measures for each Marketing Activity 1. What specific quantitative standards exist for each activity? 2. What qualitative standards exist for each activity? 3. How does each activity contribute to customer satisfaction within each marketing program element? 4. How does each activity contribute to marketing goals and objectives? Review and Evaluation of Marketing Personnel 1. What are the internal, profit-based measures for each marketing activity? 2. What are the internal, time-based measures for each marketing activity? 3. How is performance monitored and evaluated internally? Identification and Evaluation of Customer Support Systems 1. Are the quality and accuracy of customer service materials consistent with the image of the company and its products? 2. Is the record keeping system accurate and readily available? References Career Builder. (2007). Bilingual? You’re Valueable. Careerbuilder. Web.

Geographic Solutions (1998-2011). Colorado Department of Labor and Employment. lmigateway.coworkforce. Web.

Ferrell, O. C.,


eBooks eXpress Management and Marketing Overview Essay writing essay help

The digitization of information has become a growing trend in the publishing industry as a result of technological developments that have brought about a new era in consumption and distribution of information. This development has opened previously monopolized markets and has created new avenues of sales by which innovative entrepreneurs can reach a potentially global cliental base.

The development of e-books has enabled publishing companies to digitize the content of novels, text books, and journals, creating a means by which they can be distributed cheaply, instantly, and most usually repeatedly without having to continuously print new material on paper (Amazon, 2000).

One of the latest trends in the e-book industry has been the conversion of school textbooks into e-books. The reasoning behind this lies with the fact that textbooks for high school and college students alike are ranked as one of the highest primary costs to achieving an education.

E-book textbooks are far cheaper than their printed counterparts and far more portable as well, it is due to this that this business venture sees a potential niche market that can be created within the Colorado area. While there are numerous e-book textbook providers the fact remains that few of them cater to a specific area. Various high schools and colleges have their own unique textbook requirements which at times are not available even on the largest of e-book providers such as

This business venture will focus on the Colorado market in order to create a niche market for e-book textbooks that specifically cater for the lesson plans of the various high schools and colleges in the area. By doing so, the venture will not directly compete against the larger e-book providers while at the same time will be able to become the first player in this isolated market.

It is in this particular environment that we plan to create the business venture “eBooks eXpress”. It will be an online -book store dedicated to supplying customers with the latest novels and textbooks at low prices available for viewing on the latest portable gadgets or computer systems.

Company Description The company will be named eBooks eXpress and it will be based in Grand Junction, Colorado. The main bulk of the business will primarily be Internet based with all sales and transactions being handled by an online system with a third party vendor handling payment processing. The website will have a function similar to that of iBooks or where customers can search for available titles, register for an account on an automated system, and buy items using a sales transaction and processing system.

Get your 100% original paper on any topic done in as little as 3 hours Learn More Relying on third party vendors for the company’s payment system reduces the initial startup cost of designing and implementing an in-house system which might have initial problems in functionality. By using a system already available online for a small fee, the company reduces costs which can better serve improving site functionality.

E-books sold on the site are obtained via licensing agreements with publishers wherein a scanned copy of the book is provided in order for it to be converted into a compatible format for various e-book readers (Hadro, 2010). The contract for the sales of the e-books will be done under a shared profitability agreement rather than a lump sum sales agreement.

The reasoning behind this is that some contracts in the e-book industry allow e-book resellers to pay a “lump sum” payment in order to sell a particular e-book on their website for a predetermined period of time. However, one potential risk for this type of contract is that the reseller may not be able to sell enough books within the given period in order to gain back the cost of the contract.

A shared profitability agreement under which the reseller and publisher share in the profits per sale is a better option for a startup. While the profits per sale are lower as compared to lump sum payment contracts, it does not incur as much financial risk resulting in an initially low profit margin but a far more stable business platform.

As a result of the recent financial crisis, flexibility is a key factor that should be taken into account when starting a business. This will be the guiding strategy of this particular venture. In accordance with this, the legal structure of the company will be that of a limited liability company (LLC) to ensure that business remains open and flexibility continues to remain an integral part of operations.

Since the company is an LLC, a specific organizational structure is not needed. In Colorado a LLC can be established with just a single person being involved in the company. For eBooks eXpress we plan to operate it under a structure similar to that of a partnership. However, we will register the company as an LLC in order to gain the tax advantages that come with LLC registration.

The company’s vision is to ensure that schools and colleges based in Colorado access the latest novels and textbooks in form of e-books very cheaply on their computer systems and other latest portable devices. The online book store will ensure that the Colorado market caters for the lesson plans of the schools and colleges in a bid to ensure that learning in the region is not only digitized, but also made effective through the utilization of this new venture.

We will write a custom Essay on eBooks eXpress Management and Marketing Overview specifically for you! Get your first paper with 15% OFF Learn More It is expected that the total start up cost of the company would be $87, 854. Due to operation expenses in running the company, the company is not projected to be break even within the first five months of operation. However, sufficient cash inflows that can match expenses and meet profit margins are expected after one year.

Industry Analysis Chain bookstores such as Barnes


How Christopher’s autism affect his life Essay best essay help: best essay help

Christopher is a main character and the narrator in the ‘Curious incidence of the Dog in the Night-Time’ By Mark Haddon who is a writer from Britain. Although the main character has some behavioural problems, he is a gifted child because he is a mathematician as he describes himself in the story.

In spite of the fact that the issue of autism is not clearly explained in the story, the condition of the narrator is referred to as high-functioning autism or Aspersers Syndrome on the cover of various editions of the same story (Haddon, 2007). More to that, various incidences as well as some character traits of Christopher clearly illustrates how Autism had a great effect on his entire life. Bent on that, this essay describes how Christopher’s autism affected his daily life.

Autism is a disorder that affects not only the perception but also the thought processes and the attention of a child. It is a disease characterised by a broad range of symptoms and the affected children always display behaviours, which are in appropriate for their age.

In particular and as highlighted earlier, autistic children have a problem in social interaction, communication and behaviour. Reading through the story illustrates that Christopher had several characteristics, which would have qualified him to be classified as an autistic child, and as a result, such issues had a great effect on his life.

Autism affects the social life of Christopher a great deal and at times, the condition lands him into problems. For instance, police once arrested him although he was released latter.

It is uncommon to find a child who can gather enough courage to hit a police officer. However, due to autism, Christopher gathered enough courage and hit a police officer.

Due to his behavioural problems, Ed who was the father to Christopher did not allow him to interact and communicate with other people especially when he was investigating the death of wellington. Consequently, he fails to know not only many issues that happen in the society but also his neighbourhood.

Get your 100% original paper on any topic done in as little as 3 hours Learn More For instance, while he was investigating the death of wellington, Christopher records that he met some people like Mrs Alexander for the first time although she was living in the same neighbourhood. Most importantly, Christopher was able also to gather important information because the same woman informed him that his mother was having an affair with Mr. Shears for a long time.

In the view of the fact that he knew the information when his mother had already died, it is then clear that his condition prevented him from living a normal life like other people in the society. Unlike his age mates, he failed to know important information (Haddon, 2007).

Christopher becomes too emotional when he is angered or when things work contrary to his expectations. For instance, the story records a day he discovered some of his mother’s letters, which were written after the date of her death while he was looking for a certain book, which his father had hidden from him.

Due to anger, Christopher curled and cried loudly for hours while vomiting until his father came back. Such a situation illustrates that Christopher was more emotional than the normal children and that affected his life because he was unable to deal effectively with problems and challenges he encountered in his life.

Unlike the normal children, Christopher required a lot of care and the adults who used to live with him had to develop a lot of patience. For instance, his father had a great responsibility of ensuring that he interacted well with people. In addition, the father had to clean him up although he was a big child.

Adults in his life had to be patience with him. For instance, Mr. Shears could not bear with him and they had to break up with his mother. Afterwards, they returned to Swindon and looked for a place to stay since they were not willing to go back to their home.

The study indicates that Christopher was antisocial, as he did not want to communicate with other people. Surprisingly, although Christopher did not want to communicate with people, he did not have a problem interacting with animals. For instance, he was so much attached to wellington and that is why he was sad after the death and decided to investigate on the same.

We will write a custom Essay on How Christopher’s autism affect his life specifically for you! Get your first paper with 15% OFF Learn More As highlighted earlier, Christopher is an emotional person and acts in a strange manner especially after he is angered. As much as he is bright, autism affects negatively his function in the world. Social life is very important because it determines the overall productivity of a person.

The overall life of Christopher is unstable since he is always on transit. He decided to search for his mother, which was a long, adventurous and a dangerous journey. His thought process is affected, as he is too irrational. Therefore, autism affects his emotions, his function in life and his life in general.

As much as Christopher is a talented student since he manages to pass his A level examination, Autism affects his social life in various ways. For instance, the story illustrates that he always wants things to run in an orderly manner. He chose to investigate the death of wellington, a dog that belonged to Mrs. Shears to ensure that that justice was carried out.

Towards the end of the story, Christopher illustrates that he hopes that his father will be jailed because of killing the dog. Similar to other children suffering from autism, Christopher suffers from misperception.

For instance, just because his father confessed to him that he killed the dog, he decides to run away to look for his mother because he thinks that he might kill him.

Accepting the father back becomes a major problem although his father really tries hard to rebuild the relationship. Therefore, all factors taken into consideration, autism affect the life of Christopher, socially, psychologically and emotionally.

Reference Haddon, M. (2007). Curious incidence of the Dog in the Night-Time. Toronto: Doubleday Canada.


Market Revolution Essay essay help: essay help

Table of Contents Introduction

Impacts of the Market Revolution in America


Works Cited

Introduction Market revolution in the United States of America was associated with various positive and negative effects in the nation although the positive impacts seem to outweigh the negative ones. The market revolution for example brought about change in the labor systems as technology was employed in most activities of the economy making work easier.

It is also an aspect of industrialization and therefore brought change in the commerce sector through employment of advanced technology and improvement in the communication and transport infrastructure and the ultimate result was the general improvement of the nation’s economy (Brinkley 25).

This paper discusses the fact that although the market revolution in the United States had its drawbacks, it was an unmitigated good for the American people due to the major positive impacts linked with it.

Impacts of the Market Revolution in America Since I support the fact that the market revolution was an unmitigated good for the American people, I will concentrate on its positive impacts to the people and the nation at large. According to (Spark Notes 1) the pre-civil war period in America was marked by a lot of changes in different sectors of the economy for example there were political change, industrial revolution, technological developments and also economical growth including improvement in farming and manufacturing sectors.

Towards the end of the eighteenth century, the United States of America was not under the Britain governance and had its freedom and could decide on various issues for instance industrial goods and agricultural products like cotton.

There was a change from an agrarian economy to an industrial or knowledge economy. There was creation of employment in the factories and industries for example the textile mills. The cotton gin invention also made the harvesting and production of cotton easy.

Agriculture was also enhanced through invention of things like the steel plow to substitute the oxen-driven plows and mechanical mower reapers that eased wheat farming. Banking was also another aspect associated with market revolution and it helped improve the lives of people through investments and savings and in the long run improved the commerce sector and the economy at large.

Get your 100% original paper on any topic done in as little as 3 hours Learn More The development and advancement in the transport sector for example the steamboat, railways, canals and roads enhanced movement of people, goods and information from one place to another through cost reduction and time saving hence promoting local and international trade. Improvement in communication was also experienced for example the invention of telegraph that enhanced quick communication within the nation and also between the nation and other nations.

Market revolution also brought about cultural and religious reforms by touching on aspects like sexual transgression, breaking the Sabbath rules and drinking with an aim of attaining moral perfectibility among the people through groups like the women rights’ movements (Lauritz 4).

Conclusion The market revolution in the United States is a major event in the American history as it is viewed as a major contributor of the growth and development of the nation’s economy to its present position.

This is due to the positive economic aspects it came along with for instance attractive opportunities that enhanced living conditions, and also acting as a driving force for other developments like communication and transport revolution, increased job opportunities and enhanced service delivery. One of the negative impacts of negative revolution was the overproduction which exceeded the demand and hence lowering the products prices and wage rates.

Works Cited Brinkley, Alan. American History: A Survey. Boston: McGraw-Hill College, 1999.

Lauritz, John. The Market Revolution in America: Liberty, Ambition, and the Eclipse of the Common Good. New York: Cambridge University Press, 2009.

Spark Notes. “The Pre-Civil War Era (1815–1850).” SparkNotes LLC, 2010. Web.

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The protest movement in Egypt Cause and Effect Essay college admissions essay help

The Egyptian revolution succeeded the Tunisian revolution that saw Tunisian president Ben Ali end his twenty-five years regime and flee into exile (Chossudovsky, 2010).

In Egypt, the revolution started on 25th January 2011 with emphasis on peaceful protest in airing out their views on issues that have not been addressed in the county for a longer time with the participants comprising of civil society and the other citizens who organized a series of demonstrations, civil disobedience, marches as well as labor strikes demanding to overthrow the regime of Hosni Mubarak (Bengali, 2011).

The protest took place in Alexandria, Cairo and other major cities of Egypt that resulted into resignation of the President Mubarak with their grievances focusing mainly on social, economic and political issues such as police brutality, free and fair elections, freedom of speech, state of emergency laws, and corruption in public sector among others with labor unions putting more pressure on government officials to join the demonstrators (Chossudovsky, 2010).

The Egyptian revolution was caused by several factors, to start with, police force in Egypt were brutal to the citizens with constant corporal punishment regardless of the offence committed by an individual(Khalil,2011). This behavior of the law enforcing agencies caused panic among the citizens who were not able to report cases affecting them to the police for fear of victimization and corrupt dealings before the case is handled (Bengali, 2011).

The human right agencies documented larger number of people to have been tortured to death by the police between 1993 and 2007 as multiple witnesses claimed many citizens have been killed by the police (Chossudovsky, 2010).

Secondly, the .demonstrators blamed the government of much corruption within the public sector as a result of prolonged presidency power of Mubarak as several great business persons were close allies close to the president’s party National Development Party enjoyed monopoly of all the companies in the country (Roi, 2010). This created a picture “where wealth fuels political power and political power buys wealth”.

Moreover, during the parliamentary elections of 2010, the opposition groups complained of serious harassments of individuals with information in regard to corruption cases in the country making citizens shy away and not able to give information to the law enforcing agencies (Bengali, 2011).

Get your 100% original paper on any topic done in as little as 3 hours Learn More Similarly, the Emergency law in Egypt that was enacted in 1967 and suspended in 1980 by President Sadat for eighteen month in 1981 continued to affect the lives of citizens as the law extended the power of police and gave the government power to imprison individual indefinitely without any reason (Roi, 2010).

The law also bares any non-governmental organization from participating in political activity such as participating in street demonstration and giving financial assistance to the needy with government under President Mubarak citing terrorism as the major cause of extending the emergency laws claiming that groups such as Muslim Brotherhood are likely to incite citizens and be able to ascend to power (Balluch, 2011).

This led to arrest of several members of the group between 5000and 10000 to serve long-term detention and media crackdown in December 2010 hence the protest.

In addition, Egyptian revolution was caused by power rivalry between the various groups in Egypt who were against the power inheritance. From the year 2000, Hosni has been grooming his son Gamal Mubarak to be his successor when he retires making Gamal to enjoy media coverage as the next president of Egypt and even represented his father in national functions since the country lacked vice president (Roi, 2010).

This move was greatly opposed by various party groups most of which are non official parties, they campaign against aristocratic leadership in the country that does not give chance to other deserving citizens to lead (Balluch, 2011). However, both Mubarak and his son denied the claim as baseless and tailored to spoil their names.

Moreover, the economic situation in Egypt promoted a move to the revolution .Egypt had a closed centralized economy under President Gamel Abdel Nasser that was opened up by Sadat and promoted by Mubarak who later postponed further economic reforms leading to a fall in economic growth in 2009 (Khalil, 2011).

However, despite of high economic growth in the past years ,citizens continued living below average life with basic necessities difficult to come by with majority population being poor with unemployment rate of 10 making university and college graduates sort for other means of earning a living (Balluch, 2011).

We will write a custom Essay on The protest movement in Egypt specifically for you! Get your first paper with 15% OFF Learn More In conclusion, the Egyptian revolution that was initiated and organized by the majority youths ended with the resignation of the long serving President of the republic.

The international community led by USA appealed to the President Mubarak to accept the voices of the people so as to enhance peace to the nation after his resignation, several initiatives to improve the living standards of the people have been put in place under the leadership of former Prime Minister Ahmed Nazif (Khalil, 2011).

References Balluch, M. 2011. The Protest movement in Egypt, Global Research Web. Available at: [Accesed] 21st September 2011

Bengali.H. (2011).Day of departure’ ends with Mubarak still in power. Alexandria: Alexandria Publisher

Chossudovsky, M. (2010).The protest movement in Egypt: “Dictators” do not dictate, they obey orders. Cairo. Cairo Printing press

Khalil, M. (2011). Invisible Victims of the Protest Movement in Egypt. Cairo: Al Ahram Al Arabi Printing Press

Roi, Y. (2010).From encroachment to involvement: a documentary study of Egyptian peace movement. Alexandria: Al Ahram Al Riyadi Publishers

Annotated Bibliography Three authors working independently, researched on the protest in Tunisia, Egypt and Libya to test the hypothesis that dictators obey orders of their subjects. They interviewed several citizens of Tunisia, Egyptian and Libya on one to one basis to ascertain his claim by interrogating investigating the activities of the security forces, provision of employment and the law making processes on how their government protect and listen to the views of the citizens.

Not sure if you can write a paper on The protest movement in Egypt by yourself? We can help you for only $16.05 $11/page Learn More Chossudovsky found out that the hypothesis strongly supported the previous Egyptian regime of President Sadat and not the Mubarak regime. Due to the large number of years in service the President made himself an absolute law maker and did not listen to anyone’s opinion.

Khalili cited below discovered that most of the dictatorial laws are made by the citizens themselves and rulers only ensure their implementation. To achieve this, more strict regulations laws are enacted to give room for dictatorship as they claim to implement what is according to their own citizens.

In contrast, Bengali saw no relationship between the ruled and the rulers and claimed the rulers usually make and implement their own laws without the consent of the ruled who are forced to adhere to the needs of the rulers. The authors then concluded contrary to their hypothesis which had been approved earlier by Roy in his investigation.


Monopoly in the Unites States of America Expository Essay essay help online: essay help online

Table of Contents Natural monopoly

Government-granted monopoly

Impacts of Postal Service monopoly in United States of America


Monopoly is a situation where there is only a single seller of a given product (a good or service) in the market (Sharkey, 1998). It emerges when the product has no close substitute. The government policies on monopolies such as prohibition, permitting or regulating activities usually affect businesses and society as a whole (Geddes, 2000).

Monopoly has two extreme cases namely pure monopoly and pure or perfect competition. According to Posner (1999), pure monopoly is when one company controls completely the supply or sale of a product with no close substitute. Pure or perfect competition on the other hand occurs when there are several sellers of identical products in the same market (Posner, 1999).

Natural monopoly Natural monopoly is a circumstance that occurs in the market when the average cost of production reduces as compared to relevant range of product demand (Sharkey, 1998). The relevant range of product demand is whereby the average cost curve falls below the demand curve making it is cheaper for a single large firm to provide for the market as compared to multiple smaller firms (Mckenzie, 2008).

The government intervention is therefore necessary failure to which such markets would naturally turn to monopoly exploiting consumers through high pricing and limiting supply.

Government-granted monopoly This is a form of monopoly whereby the government provides exclusive opportunity to a firm or private individual to be the only supplier of good or service to the market (Sharkey, 1998). In such a market potential competitors are barred through legislations that are enforced by the government as patent, copyright and trademarks (Geddes, 2000). The current monopoly in the Unites States of America is the United States Postal Service.

This is an independent agency of the government. It was established in 1971 to solely provide postal services in the America.However, the first postal service in America was established in February 1692 through a grant from King William and Queen Mary to Thomas Neale to initiate a body that would receive and dispatch letters in the colony (Sharkey, 1998).

The agency is currently administered by Board of Governors who establishes policies, procedures and rates that are applied in all services provided. The United States constitution has given the congress the authority to make laws that regulate delivery of mails thereby creating government-granted monopoly as the competitors are barred(Mckenzie,2008).

Get your 100% original paper on any topic done in as little as 3 hours Learn More Impacts of Postal Service monopoly in United States of America This monopoly has had several adverse effects on the consumers of the services offered by the agency. To start with, it has led to the existence of low quality services as mails are sometimes mishandled hence getting torn as well as recording high number of mails getting lost.

Secondly, it has led to constant increase in prices of postage stamps and other delivery services leading to the emergency of other companies such as the United Parcel services. Similarly, monopoly has led to slow advancement to technology within the sector as old methods of mail delivery are still applied such as use of motor vehicles instead of planes. This is evident as the agency has taken long to embrace technology as noted in 2007 through adoption of electronic postage payment methods.

However, being a government granted monopoly, the government provides incentives to the agency to stabilize prices of mailing and stamps (Sharkey, 1998). The stamp copyright and reproduction act has also helped the agency to reduce forgery and unhealthy completion hence being fore ahead of their emerging competitors.

Several professional economists have accused the agency of limiting supply. Rick Geddes argued that rural customers not able to get the goods due to lack of competition and are likely to pay more if goods are taken to them. Secondly, they argue that the government should award competitive contracts to private firms to provide the same services so as to reach all citizens (Geddes, 2000). This would uphold the notion of fairness through elimination of cross-subsidy that makes citizens reside in areas in which these services are found.

In conclusion, monopoly is considered an evil of economic development and enjoyment of customers’ rights. The government intervention in the provision of goods and services therefore ensures these rights such as stable prices, adequate supply are achieved Posner, R. (1999). Pressure groups and the human right agencies have spearheaded calls by government to intervene in cases of natural or government-granted monopolies.

References Mckenzie, R.B. (2008).How market power fosters creativity production. Loss Angeles: Prentice Hall.

Posner, R. (1999).Natural monopoly and its regulation .Oxford: Oxford University Press

We will write a custom Essay on Monopoly in the Unites States of America specifically for you! Get your first paper with 15% OFF Learn More Geddes, R. (2000).How to solve the problems of the U.S .Postal Services. New Jersey: American Society for quality.

Sharkey, W. (1998).The theory of natural monopoly .New York: Harvard University Press.


The Enlightenment Age Descriptive Essay writing essay help

Table of Contents Emmanuel Kant on enlightenment

Jean-Jacques Rousseau on enlightenment

John Locke on enlightenment

Works Cited

The enlightenment period is when reasoning was advocated as the only source of authority and legitimacy in Europe (Paine, 208). The period was experienced in different countries such as Britain, France, Germany, Italy, and Netherlands simultaneously and ended with the Atlantic Revolutions leading to the independence of America from the British Empire (Berlin, 132). During this period man used reasoning to understand the natural world and his position in the world without relying on religious beliefs for answers.

Emmanuel Kant on enlightenment Emmanuel Kant defines enlightenment as man’s emergence from self imposed immaturity that made him unable to reason within himself claiming that laziness and cowardice makes man fear acting and always look for extra guidance since it is easy to be immature(De Groër264).

Immaturity promotes laziness as people rely on one another for every aspect of activity around as non is willing to work for himself or herself for example, if one can pay, others will work for him, if one needs information the book is available and provides information. Immaturity has therefore become part of mans life making it difficult for any individual to work himself out of this bondage (Berlin, 216).

Freedom is the most important agent of enlightenment as the most free individual will able to move away from immaturity of non reasoning nature to a point of knowing what to do every time. The public therefore gradually enlightens itself, a situation that that made it possible for the Western Europe citizens to overthrow the aristocratic regimes of the seventeenth and eighteenth century (Paine, 109).

He added that the move for enlightenment cannot be controlled through intimidation of rulers to the subjects at any given time however the establishment of laws in a country restricts citizens from exploiting the freedom since they are required to obey and not question any policy or rule of the government (De Groër266).

Freedom enables citizens to develop a sense of responsibility to their nation and society at large, they learn to the pay tax, and participate in other duties of the society and avoid dogmatic in religious beliefs (Paine, 278).

The sprit of freedom Kant, explains as capable of extending struggle to barbaric activities of the rulers to the subjects due to loss of order and harmony as a result of poor rules by rulers (Berlin, 324). Man emerged from self imposed immaturity due to several reasons such as; rulers having no interest in assuming their role on subjects and because immaturity is destructive and shameful that no man would like to associate with this spirit extended to series of movements and association of the enlightenment age (Berlin, 326).

Get your 100% original paper on any topic done in as little as 3 hours Learn More Jean-Jacques Rousseau on enlightenment Jean came to be the most pronounced writer and philosopher whose work recycled older enlightenment ideas when he summed up his work in his book “The Social Contact”. According to Jean, liberty formed the focal point for which people turned against their rulers and began a movement that latter developed to social, political and economic changes (De Groër218).

The foundation of government and the citizens is the social contact in which the citizens give authority to a given group of people to rule over them. The rulers are suppose to offer protection the ruled by formulating laws to protect lives and property failure to which the ruled are liable to protest , move for political liberation then begins (De Groër280).

The idea on noble savage in which the nobility of the 17th and 18th century engaged in broke the social contract law making human kind to fight for liberty hence inquiry into different aspects of life as people began to reason. Similarly, the nature of mans distinctions in regard to civilization propelled the search for new knowledge of reasoning to attain liberty in social life (De Groër286).

The nature of human freedom made citizens begin venturing in activities that improve their knowledge and reasoning ability (Paine, 228). Rousseau claimed, human beings were willing to forgo individual freedom to the rulers who would protect their rights under formal government rather every individual taking care of himself (De Groër316). He however, argued that the wealthiest and most powerful personalities trick the general populations hence increasing inequality and therefore urged citizens to rethink over the contract.

He proposed that instead of having a government that protects the wealthiest and the powerful few, all governments should be based on fundamental rights and equality of everyone and any government that fails to protect, rights, liberty and equality should be forced out (Berlin, 332). This promoted the revolutions in France and America as he argued “we all have rights that must be protected”.

John Locke on enlightenment The period of enlightenment was promoted by the work of philosopher John Loke who claimed that, man possessed great values majorly life, liberty and property (De Groër317). He argued that people are willing to give up their rights in a contractual agreement that their rights are well taken care of, failure to which the ruled can forcefully grab it.

This led to American declaration of independence (Paine, 300). He defined the role of government purely as that of making laws with penalties such as death for those who fail to abide by the rules and less penalty to regulate property. He emphasized for liberal political philosophy that vindicates how responsible is the government to the subjects (Berlin, 336).

We will write a custom Essay on The Enlightenment Age specifically for you! Get your first paper with 15% OFF Learn More The legitimate government, Locke argued must be acceptable contract between the rulers and the ruled since all men have property in their own person ,together with his labor ,no government has the right take it from him(Berlin, 340). His words influenced William III to limit franchise and excess power of the propertied when he came to the throne of commonwealth as the land owners and the moneyed had taken control of all the property (Paine, 234).

He advocated for freedom of conscience and religious tolerance that would allow the ruled to make sound decision about their life by allowing the rulers who protect their rights as well as advocated for mixed economy that was adopted in the west (De Groër300).

The writings of these scholars liberated the minds of individuals in Western and Eastern Europe who began asking questions leading to the enlightenment movements as most literature emphasized on human right, freedom property ownership as well as the relationship between the ruled and the rulers (Berlin, 202). The ruled were then enlightened on their relationship with the governments leading to revolutions and independence of various nations in Europe and upholding human right and dignity (Berlin, 206).

Works Cited Berlin, Isaiah .The Age of enlightenment: the 18th century philosophers. New Jersey: John Wiley and Sons, 1984.Print.

De Groër, Léon: Decorative arts in Europe, 1790-1850.New York: St. Martin’s Publishers, 1986.Print.

Paine, Thomas: Rights of Man, Common Sense, and Other Political Writings. New York: Oxford University press, 1988.Print.