Social Media As A Way To Capture The Present-Day Reality Analytical Essay College Essay Help

Introduction: When Social Media Offers More than One Can Consume In the modern world, when social media has become an integral part of people’s lives, it seems practically impossible to imagine the humankind without the blogosphere, the existing social networks which can be considered another place for people to discuss and evaluate current events.

However, the effects of the existing social media appears to be quite controversial; while social media opens a whole lot of new opportunities, it also has spawned a number of discussions concerning its negative effects. Creating an imaginary world, yet offering more opportunities for communication, social media deserves to be looked at closer.

A Business Venture Ahead: Powered by the Blog Comments Among the numerous spheres which social media impacts to a considerable extent, business and entrepreneurship should be mentioned first.

Looking for a free promotion campaign

One of the most obvious choices to consider when deciding on the way to use social media for a company’s benefit is to create a basis for the promotion campaign out of it. If looking at the research conducted by Kriescher, one will notice that social media helps spreading the word about a number of issues starting with the local gossip and up to the recent developments in technology.

Hence, social media can be easily used as a means to push up sales and make a product more attractive, even if at first, it does not seem marketable and functional enough: “According to survey results, 88 percent of businesses are eager to start using social net-working primarily to advance business functionality” (Kriescher, 2009, p. 63).

When employees get angry

However, the above-mentioned does not mean that the strategies of involving more employees into sharing their ideas about the company will not stab the latter in the back later. According to the results of the recent research, the outcomes of employees’ negative posts in social network can seriously damage and even ruin the company’s reputation:

There are five principle worries that management has in regard to social networking: perceived loss in staff productivity, data leakage from staff gossiping freely in an open environment, damage to a company’s reputation, scams practiced by “cyber crooks,” and the open access to company information because of outdated passwords (Baker, Buoni, Fee


Soft Systems Methodology Analytical Essay custom essay help: custom essay help

One of the 21st century’s foremost discursive aspects is the fact that, as time goes on, more and more people realize the essentially relativist significance of the very notion of methodology.

This is because, due to the recent breakthroughs in the fields of physics, psychology, cybernetics and sociology, the assumption that the practical application of a particular methodology is being concerned with discovering the de facto ‘truth’ can no longer be considered conceptually legitimate.

After all, these discoveries suggest that in this world, there is only the objectively existing reality and different informational models that describe the qualitative/discursive connotations of its observable emanations.

However, given the fact that the process of constructing methodologically sound informational models (theories) is being inevitably affected by biologically and environmentally defined cognitive predispositions, on the part of the concerned scientists, it is specifically the extent of these models’ practical usability, which should be regarded as the actual measure of their ‘truthfulness’.

Therefore, it is fully explainable why Peter Checkland’s Soft Systems Methodology (SSM) continues to become ever more popular, as a practical tool of addressing systemic issues with a strongly defined human factor to them – SSM appears thoroughly adjusted with the provisions of the earlier mentioned methodology-related discourse of modernity. In my paper, I will aim to explore the validity of this suggestion at length.

The main theoretical premise, upon which SSM is based, is the assumption that, unlike what it happened to be the case with non-human mechanistic systems, the dynamics within human systems (e.g., the collective of employees) are not being solely defined in regards to the qualitative specifications of these systems’ integral elements, but also in regards to the varying aspects of an ‘interconnectedness’ between the elements in question.

In their turn, the discursive features of this ‘interconnectedness’ never cease undergoing a spatial/qualitative transformation, as they reflect the process of people’s worldviews being continually adjusted, in accordance to what happened to be their carriers’ inborn cognitive predispositions and the situational quality of external circumstances, which affect the concerned individuals’ decision-making inclinations.

Get your 100% original paper on any topic done in as little as 3 hours Learn More Hence, the SSM’s foremost conceptual postulate – those in charge of ensuring the functional integrity of a particular human system/organization, should not be concerned with finding a universally applicable ‘solution’ to what they perceive constitutes a performance-impending problem, but rather with identifying the problem’s discursive connotations.

As Checkland noted, “We had moved away from working with the idea of an ‘obvious’ problem which required solution, to that of working with the idea of a situation which some people, for various reasons, may regard as problematical” (2000, p. 15).

In its turn, this is supposed to establish objective preconditions for the extent of the affected people’s perceptual subjectivity, in regards to the problem in question, to be substantially reduced – hence, ‘empowering’ them, in the organizational sense of this word.

The SSM’s foremost methodological guiding-principles can be formulated as follows:

Assess the discursive significance of a particular ‘real-world’ situation by the mean of measuring the complexity of its integral parts.

Explore the identified relations via the applicable models of purposeful activity, based on explicit worldviews.

Conduct an inquiry by questioning the perceived situation, while using the models as a source of questions.

Formulate an approach towards improving the situation in question by identifying the scope of possible ‘accommodations’ (versions of the situation, with which the concerned stakeholders can be more or less comfortable).

Even a brief glance at these principles, allows us to pinpoint the main conceptual characteristic of SSM – as opposed to what it is being the case with the methodologies of ‘hard’ sciences, Checkland’s methodology implies its theoretical premises being the subject of a continual transformation/alteration.

This is because, while assessing the significance of ‘real-world’ situations, we invariably do it from our highly subjective existential perspectives, reflective of the essence of the relevant external circumstances, which affect the mechanics of our cognitive engagement with the surrounding reality.

Therefore, even though that the very name of Checkland’s methodological approach connotes the notion of ‘systemness’, within the SSM’s theoretical framework, this notion is not being concerned with the process of researches categorizing the essence of people’s responses to external stimuli.

We will write a custom Essay on Soft Systems Methodology specifically for you! Get your first paper with 15% OFF Learn More Rather, it is being concerned with the process of SSM’s practitioners identifying primary and secondary motivations behind the studied behavioral patterns, as ‘things in themselves’.

According to Ledington and Donaldson, “(In SSM), The use of the word ‘system’ is no longer applied to the world, it is instead applied to the process of our dealings with the world” (1997, p. 230). The consequential steps of how SSM’s practitioners go about increasing the efficiency of a particular ‘soft’ system’s functioning can be outlined as follows:

Practitioner formulates the planned transformation actions justification, its aims, and identifies the scope of associated activities.

Practitioner selects the activities that can be executed independently of others.

Practitioner selects the activities, the successful execution of which depends on the efficacious implementation of the independent ones, and analyzes the qualitative essence of emerging dependencies.

Practitioner reduces the number of established dependencies by removing the overlapping ones – hence, outlining the most resource-efficient method towards the tranformation’s implementation.

Hence, the essential components of SSM’s paradigm, commonly abbreviated as CATWOE:

Customers – individuals that may be potentially affected by the intended transformation, Actors – individuals in charge of the transformation’s implementation, transformation – the efficiency-facilitating process, ‘Weltanschauung’ – the qualitative aspects of the concerned parties’ worldviews, Owners – individuals capable of preventing the desired transformation from taking place, Environmental constraints – external circumstances, capable of affecting the pace of the transformation’s implementation (Hardman and Paucar-Caceres 2011).

By remaining thoroughly observant, as to the discursive implications of an interconnectedness between these elements, SSM’s practitioners are expected to be able to come up with a circumstantially justified plan for applying changes to the functioning of just about any ‘soft’ system.

The validity of SSM’s conceptual provisions can be easily illustrated in regards to what accounts for the specifics of a post-industrial living in Western countries, which in turn causes more and more middle-level managers to experience difficulties while on the line of executing their professional duties.

For example, even today, it represents a commonplace practice among many of these managers to believe that the extent of employees’ efficiency positively correlates with the amount of money they are being paid. However, it now became a well-established fact that the practice of increasing employees’ salaries does not necessarily result in increasing the quality of their professional performance.

The reason for this is apparent – as time goes on, people’s attitudes towards the very notion of ‘professional satisfaction’ continue to attain qualitatively new subtleties.

Not sure if you can write a paper on Soft Systems Methodology by yourself? We can help you for only $16.05 $11/page Learn More Whereas, the prospect of receiving an adequate salary may serve as a perfectly sound performance-stimulating incentive for individuals that suffer from economic hardships, this cannot be the case, once those that enjoy comparatively high standards of living are being concerned.

This is because, in full accordance with Maslow’s ‘theory of needs’, after having satisfied their ‘first-order’ existential desires (e.g., securing well-paid jobs and buying houses/apartments), people move on to seek the satisfaction of their’ second order’ and ‘third order’ desires, such as attaining self-actualization, for example (Sadri


Internship Report essay help site:edu

Table of Contents Executive Summary

Company Description

Functions of Different Departments

Internship activities

How Al Yamamah University prepared me for the internship

An assessment of the internship


Works Cited

Executive Summary Almutlaq Holding Company specializes in the manufacturing and selling of furniture. The vision of the company is to raise the level of performance and increased productivity locally and internationally. In realizing this long-term vision, the company is currently changing some activities in order to be a franchise system. This plan will cover the Gulf region and the Middle East on completion.

There is also a move to include Almutlaq Holding in the Saudi stock market to convert it from a closed-joint holding company into public company (Tong 550). This will enhance participation opportunities and financial securities for the Saudi citizens.

However, in the future, the company plans to choose business areas carefully based on the new and existing economic and social development variables in order to provide quality products and services to the consumers at reasonable costs depending on economic segments of society.

The company’s mission is to “develop the idea of showing, production, sales, and the endless work to raise efficiency and professionalism” (Green and Madison 106) to enhance economic development of the kingdom.

Based on this founding mission accompanied with the strong and professional supportive teams that manage its five vital departments (the IT department, the department of sales and marketing, procurement, accounting, and human resource), it has been registering a steady increase in sales and customers’ satisfaction.

It has also opened new companies, City. W Saudi Arabia, Sudair Furniture Factory, Real Estate Investment, and Almutlaq Co. Ltd to supply international and local furniture. Therefore, the report details the activities undertaken during the internship training at Almutlaq Holding Company.

The company attached its internship students to various departments depending on their areas of study. Having been attached to the accounting department, I had the pleasure to undertake the role of preparing financial statements, routine functions, inventory management, and promotion.

Get your 100% original paper on any topic done in as little as 3 hours Learn More Company Description Almutlaq Holding,

HQ – Olaya Main St., Opp. Alandalus Market

Having been established under the name of Almutlaq Company Limited by Almutlaq in the mid 1960s, the Almutlaq Holding has been expanding gradually in its mission of manufacturing and selling furniture in the Arab Kingdom and the world at large.

Under the management of commitment, loyal, and hardworking second-generation leaders, the company has gained a great reputation among local and global consumers (Green and Madison 109).

Through the establishment of Real Estate Invest, Sudair Fur Factory, City Saudi Arabia, and Almutlaq Co. Ltd, the company specializes in the manufacturing and selling of home furnishings such as sofa sets and wooden cabinets to employees, retailers, wholesalers, and other manufacturers in the United Arab Kingdom.

Figure 1 represents the organizational chart of Almutlaq Holding. It comprises the top management: the company CEO, CEO office manager, and the internal editor. Below the top management are five departments headed by the respective managers. Accounting department is headed by accounting manager working together with seven accountants responsible for managing the company’s finances.

The commercial operations manager works in collaboration with Almutlaq Co. purchasing manager, warehouse general manager, city warehouse general manager, and the purchasing manager, as well as internal purchasing manager. Under the human resource manager, there are other staffs comprising one personnel manager, two personnel coordinators, and two government relation representatives.

We will write a custom Report on Internship specifically for you! Get your first paper with 15% OFF Learn More Under the leadership of IT manager are the programmer, ERP, systems and network administrators, and e-services manager. Marketing manager aided by the advertising manager, customer relations manager, and the photographer head the sales and marketing department.

Functions of Different Departments The accounting department is responsible for routine functions such as recording transactions, reconciling bank statements, preparing interim and annual financial statements, securing the confidential accounting information, and carrying out inventory management (Kessler and Grant 129). The commercial operations department does not directly generate income into the company. However, its role is inevitable.

The department carries out procurement activities, collects company’s support functions of other departments by enhancing collaborative working environment, fosters development, and implements the company mission, policies, and guidelines.

Human resources department does the management of employee population such as “recruitment, training, compensation, employee benefits and relations, communications, and performance management” (Green and Madison 101).

The information technology department in Almutlaq Holding updates its website besides providing IT support requirements to the company.

The sales and marketing department carries out promotional activities as well as product definitions in terms of “color choices, package sizes, feature modifications, and even shifts to a new product line” (Kessler and Grant 130). The department is also charged with the responsibility of modifying the furniture according to preferences and quality demands. Besides, it receives and responds to customers’ feedbacks.

Internship activities Working under the accounting department gave me a lot of impeccable experience to complement and apply my theoretical college knowledge into the real life situation. Having been ushered into the company by Ehab Dwedar, the accounting manager, and guided through by a team of professional accountants led by Abuobaidah Ahmed (my supervisor), I was at total ease carrying my specific tasks.

I have the greatest pleasure to acknowledge the experience gained from Almutlaq Holding Company as diverse and very vital for my future career.

Not sure if you can write a paper on Internship by yourself? We can help you for only $16.05 $11/page Learn More I have experience in inventory management, recording transactions in the invoices, bills and vouchers, keeping bills and vouchers, collecting and monitoring debtors, reconciling bank statements with the company’s bank account, preparing trial balance, revenue statement, and balance sheet (Kessler and Grant 136).

Through the help of Reda Zeid as the e-services manager, I have also gained experience in social media business promotions. In Almutlaq Holding Company, motivation of employees through training, offering transportation services to customers, giving warranties, evaluating customers’ needs and preferences, printing, and social media promotions enable the company to be more effective and efficient.

How Al Yamamah University prepared me for the internship At the university, I have gone through a vigorous training in finance. The course enabled me to specialize in entrepreneurial finance and financial management, learning financial statement and ratio, investment analysis, valuation and sources of finance, venture capital, and business angel financing (Tong 534).

Therefore, I developed knowledge of financial planning, investment and financial analyses plus income and cash flow statements, and balance sheets, which enabled me to effectively undertake and implement internship duties and responsibilities. Moreover, having learned how to prepare financial statements using secondary data at the University, I was able to relate my theoretical experience to the work at hand.

An assessment of the internship My main responsibility at the Almutlaq Holding Company was to prepare the company’s financial statements such as trial balance, revenue statement, and balance sheet.

However, to broaden the capacity in my field of study, I took the initiative of supplementing the role with other responsibilities. I was also charged with the responsibility of recording transactions in the invoice, bills, and vouchers as well as keeping, collecting, and monitoring debtors, reconciling bank statements with the company’s bank account (Kessler and Grant 126).

Besides, I was given the role of making and keeping stock of furniture, maintaining inventory books such as stock transfer and physical stock register. Working under accounting department gave me a lot of impeccable experience to complement and apply my theoretical college knowledge into real life situation.

I have the greatest pleasure to acknowledge the experience gained from Almutlaq Holding Company as diverse and very vital for my future career. I have a firsthand experience in inventory management, business promotions, as well as preparing and managing financial statements, which are needed in business organizations.

Conclusion Internship training is very vital in exposing a student to the real work environment because it does not only give experience to an individual. Rather, it supplements practical skills with skills, which I will not be able to acquire in classroom. The training also exposes one to more accounting and financial challenges thus providing relevant solutions that lead to a more technical expertise in the field of finance.

During my financial training at Almutlaq Holding Company, I got a chance to work with its co-branches, City Saudi Arabia, Sudair Furniture Factory, and Real Estate Investment. Therefore, I was exposed to several activities within the financial discipline such as company routine functions, inventory managements, and preparing interim financial statements (Green and Madison 100).

The skills and experience I acquired can enable me to work in any business venture. In addition, I acquired communication, organizational, leadership, and analytical skills, which have enabled me to realize that, at work, non-technical skills are equally very important.

Most significantly, I experienced various activities associated to my career and professional development because I was able to apply my theoretical knowledge to accomplish practical tasks effectively.

Works Cited Green, Brian, and Roland Madison. “An Exploratory Study of the Effect of Professional Internships on Students’ Perception of the Importance of Employment Traits.” Journal of Education for Business 86.2(2011): 100-110. Print.

Kessler, Lara, and Rita Grant. “Internships as a Beneficial External Learning Environment: A Survey and Case Study of Accounting Interns and Employers.” International Journal of Learning 16.8(2009): 125-140. Print.

Tong, David. “Negative Opinion of Company Environment Mediates Career Choice of Accountancy Students.” Education


Key Variables and Therapeutic Factors Expository Essay college essay help online: college essay help online

Group process refers to actions that are specific to groups. Such actions are a result of emotional construction. As far as group process is concerned, the main variable is cohesion because it is discussed widely in many clinical and therapeutic studies. However, there is a big difference regarding operational and conceptual definition of the variable.

In many studies, cohesion is used to mean emotional bonds among members of a particular group. It also refers to the shared values within a group. The values serve as the blueprint of the group because they control group behavior. Group dynamics studies employ cohesion in therapeutic association. However, it means something different in the group process because it refers to the positive therapeutic results.

Scholars use the variable in a number of ways, depending on what they want to express. Regarding group process, the variable means blending, oneness, infectivity, and groupthink. Regarding group dynamics, the variable refers to anti-group culture, aggregation, disintegration, and individuation.

By understanding applicability of the variable, the therapist can comprehend how members of the group perceive their leader (Bednar, Melnick,


Alves Family Case Study essay help online

Introduction The financial planning process enables an individual or a family to plan for his earnings with an aim of converting finances to wealth.

The process comprises of six basic steps these are, establishing and identifying a relationship with the client, gathering client data including goals, analyzing and evaluating the financial status of the client, coming up and presenting financial planning recommendations and alternatives, implementing the financial planning recommendations, and monitoring the implementation of the recommendations (Keown et. al. 10).

This paper aims at carrying financial planning for Alves Family.

Gathering qualitative and quantitative information of the Alves Family The table below summarizes the current financial situation of the family.

Item Amount ($) 1 Total assets: Marianne 234,650 Marianne 1,300 George 69850 Combined assets 163500 2 Total liabilities 101, 800 Current liabilities – line of credit for Marianne 1,800 Long term liabilities – mortgage 100,000 3 Net worth of the family (Total assets – total liabilities) 132,850 4 Total working assets (assets which continuously flow in and out of the family) 15,500 Goals of the family George expects to retire at the age of 60 while Marianne will not retire at the same time with George. Both will continue with the internet business.

The monthly after tax income needed after retirement is 60% of their current net income (60% * $65,000). This amounts to $39,000 at current prices.

The family requires the 60% income until the last expectancy age of 90.

To meet the education goals of the family, they need to save $7,000 annually. It is equivalent to $583 monthly. (Explanation: The family intends to save half of the fee per child for university education. It is be payable at the beginning of each academic year. Fee per child $7,000. For two children, the total amount is $14,000. Therefore annual savings is half of $14,000 = $7,000. The monthly savings is $7,000/12 = $583).

Analyzing other qualitative details When it comes to asset allocation, the family portrays an aggressive investor. It is shown by the ratio of assets and debt or net worth. Most resources are allocated to assets hence a high net worth.

The total value of long term care assets at risk amounts to $55,650.

The net estimated Life Insurance Needs Shortage for George amounts to $93,000.

The net estimated Life Insurance Needs Shortage for Marianne amounts to $ 2,000.

George and Marianne do not have wills.

George and Marianne have Durable Powers of Attorney.

Both George and Marianne have Health Care Powers of Attorney.

Financial Statements of Alves Family Statement of income and Expenses

Item Amount ($) Net income George 55,000 Marianne 10,000 Total 65,000 Annual expenses Housing: Mortgage payment 10,716 Property tax 1,200 Property insurance 700 Maintenance 2,000 Utilities, heat, phone and others 5,600 Automobile: Payments 8,500 Gas, insurance, repairs 4,445 Parental care 6,000 Health and hygiene 4,100 Groceries 3,200 Clothing 3,500 Miscellaneous (Charitable donations, gifts, etc.) 8,500 RRSP contribution 2,000 Leisure and travel 4,000 Total expenses 64,461 Surplus 539 From the previous year’s values, total net income after taxes amounted to $65,000 while total expenses amounted to $64,461. Alves Family made a surplus of $539.

Net worth Statement

The table below shows the net worth statement of Alves Family.

Assets ($) ($) Liquid assets: Chequing Account 14,200 Savings Account 1,300 15,500 Investment: Registered (RRSPs): BlueBell Canadian equity fund 24,000 Non – registered: Government of Saskatchewan bond 10,000 Canada savings bond 5,200 GIC 8,000 BlueBell Canadian Equity Fund 8,450 55,650 Personal: Residence 120,000 Household furnishings 35,000 Car 8500 163, 500 Total assets 234,650 Liabilities Current liabilities: Line of credit – Marianne business 1,800 1,800 Long term liabilities: Mortgage 100,000 100,000 Total liabilities 101,800 Net worth (Assets – liabilities) 132,850 Analyzing information Ratio analysis

Ratios can be computed to determine the leverage, profitability and liquidity of Alves Family. The table below shows various financial statement ratios.

Get your 100% original paper on any topic done in as little as 3 hours Learn More Ratios Value Liquidity 1 Current ratio = current assets/current liabilities 8.61 Profitability ratios 2 Return on assets = net income/total assets 8.42% 3 Net profit margin = Net profit/revenue 30.39% Leverage ratio 4 Debt to asset ratio = total debt/total assets 43.38% Four ratios are computed to analyze the financial position of the family. From the calculations, it is evident that the family has very high liquidity amounting to 8.61. It shows that the family is in a position to meet their obligations which fall due within a year. In addition, we can also deduce that the family puts plenty of liquid assets idle. Return on assets is at 8.42%.

This indicates that the family receives dismal returns from their assets. They need to consider venturing into more profitable areas. However, this depends on risk appetite of the family. The net profit margin of the family is high at 30.39%. Finally, the debt of the Family is adequately covered by the total assets at 43.38%.

Tax planning

The aim of tax planning is to organize the financial resources of the company with an intention of reducing tax liability. The net effect is an increase in disposal income of the family. There are three ways the family can reduce taxes these are, reducing income, increasing expenses and making use of the tax credits. Before retirement, the family operates within a tax bracket of 28%.

After retirement, the family will be in a tax bracket of 25%. Further, the family lives in a region where sales tax is 8.5%. As a measure to reduce taxes, the family can increase the length of their investment so that they mature after retirement. This will enable the Family pay the lowest amount of tax.

Cash and debt management

George keeps money in a chequing account which earns no interest but attracts a monthly charge of $15 while Marianne keeps her money in a savings account which earns interest. In case of emergency, George relies on the money in the chequing account which amounts to $14,200 and the investments in GIC and Canada investment bond. The family has a gold card for George and a companion card for Marianne.

The cards attract an annual fee amounting to $185. In addition, the family has a mortgage with a balance of $28,972. Debt comes with costs. Therefore, the family needs to reduce debt so as to eliminate the cost associated with it.

This should be done after prioritizing which should be paid off first, the cost implication and the benefits that will arise from such decision. The family decided to pay off the mortgage first in two years and use a credit card only when necessary.

We will write a custom Case Study on Alves Family specifically for you! Get your first paper with 15% OFF Learn More Risk management and insurance

Work carried out by George involves high risk. Despite the riskiness of the job, the employer does not provide any disability coverage since mishaps are negligible. The company also offers its employees sick leave provision for three months.

George’s employer provides a group life insurance policy up to a three times the gross salary. George took coverage amounting to $185,000. Further, George has liability coverage against accident in his homeowner’s package. The table below shows the insurance summary of the family

Company name Insured George Owner George Beneficiary George Type Term Death benefit $185, 000 Annual premium Total premiums paid Current cash values There is an insurance cover for George only in the whole family. The insurance is paid by the employer and it benefits only George. Further, the family did not have any insurance included in the estate.

Survivor need analysis

In the event that premature death happen, survivors may not have adequate earnings to enable them keep their lifestyle. Therefore, it is necessary to take insurance coverage that will be adequate to take care of all immediate needs. Comparison of current and future household expense levels with anticipated surviving spouse’s income together with anticipated benefits gives an estimate of appropriate level of life insurance to take.

Others family assets such as pension and retirement accounts are also used in the survivor need analysis. It is of essence to calculate life insurance basic needs estimate for each spouse. This will help reveal additional life insurance coverage that the spouse needs to take (Keown et. al. 15).

Disability income insurance

Apart from death, disability of a spouse may also distort financial planning of a family. Disability have an effect of increasing the annual expenses (increase arising from increase medical cost) accompanied by a decline in income. Therefore, a family may run out of funds easily.

Disability insurance aims at restoring the earnings after tax of the insured earnings earner. This helps in restoring the existing life style of the family (Keown et. al. 27). The table below shows the disability income insurance needs for the family.

George Marianne Current income $55,000 Current income $10,000 Replacement ratio * 65% Replacement ratio * 65% Suggested insurance need $35,750 Suggested insurance need $6,500 The suggested need of disability insurance for George is $35,750 while that of Marianne is $6,500. The total disability income insurance need for the family is $42,250 per annum. Other factors may also affect the disability income insurance needs.

Not sure if you can write a paper on Alves Family by yourself? We can help you for only $16.05 $11/page Learn More Some of these factors are the amount of pension income, the inflation rate in the country, variation in living expenses, and changes in tax rates among other factors. These factors have the effect of varying the amounts used in computing the disability income insurance amount.

Long term care

Long term care denotes continued custodial or medical care in a health institution of a nursing home or at the residence of the patient. Long term care is provided to people who are unable to carry out one or two activities of their daily life that is, they cannot take care of themselves. Therefore, long term care insurance provides coverage for expenses for care needed beyond a prearranged duration.

The benefits of this insurance policy start after meeting certain conditions. The needs to be insured under long term care insurance are impaired cognitive ability and inability to carry out daily living activities.

From the information gathered from various centers, the cost of long term care in a hospital ranges between $58,000 and $100,000 per annum. This might not be affordable by many families. In addition, the amount required for the long term care increases as an individual ages (Keown et. al. 28). The table below shows estimated long term care requirement for the family.

George Marianne Probable daily care cost $185 $185 Probable annual care cost $67,525 $67,525 Probable years of care 7 7 Inflation rate 2.5% 2.5% The amount of financial assets that is exposed to long term care expenses at risk amounts to $55,650. It is not adequate to meet the long term care needs for the family. The family has a shortage of about $79, 400.

Looking at insurance, risk management and insurance, it is clear that the family is not adequately protected. The family only relies on the insurance protection that comes with the homeowner’s package. Other than that, Mr. George has insurance cover that is paid for by the employer. It is evident that the family is not well protected in case of any eventuality.

In the event that one spouse dies or his disabled permanently the family may not be able to maintain their lifestyle since they are not insured. In addition, the family is not adequately covered for the long term care needs. During their old age, they will not be able to provide for their needs thus depleting the family wealth rapidly.

Investment management

Investment management aims at managing the risks associated with investment and maximizing returns. Basically, there are three common risks associated with investments these are, market risk, inflation risk and credit risk. These risks have the effect of reducing the value of investments or losing the whole amount invested.

Inflation risk denotes the risk of the value of investment wearing down as a result of raising living standards in the economy. Market risk arises from fluctuations in prices and performance of investments in the market. Credit risk arises from loss of value of investment for instance bonds of a bankrupt company. Therefore, asset allocation is important to help distribute assets so as to minimize investment risk.

Allocation of assets is based on past market trends and volatility. The past trends help in allocating resources for the future. This is based on the assumption that the past will repeat itself (Keown et. al. 13). The table below summarizes the investments of the Alves Family.

Investments Liquid assets: Chequing Account 14,200 Savings Account 1,300 15,500 Investment: Registered (RRSPs): BlueBell Canadian equity fund 24,000 Non – registered: Government of Saskatchewan bond 10,000 Canada savings bond 5,200 GIC 8,000 BlueBell Canadian Equity Fund 8,450 55,650 Total investment 71,150 The total investment need to be distributed in such a way that the investment risk is minimized to a great extent while returns are maximized.

From the table above, the total investment asset of the Family is $71,150. It is necessary to point out that the family keeps a lot of ($14,200) in accounts which do not earn interest. The family needs to invest the money in profitable investments. The current and suggested asset allocation is shown in the table below.

Asset allocation Current Suggested Change Cash


Punjabi: the Culture Essay writing essay help

Punjabi is a specific area located in the region of five rivers. This is a particular area of Pakistan and northern India with the oldest culture which has been distributed all over the countries. Speaking about the cultural peculiarity of the place, it is important to start with the language.

Frankly speaking, the place does not contain one language as there are a lot of dialects. Saraiki/Multani, Dogri and Pothohari/Pothwari are the largest accents in the rejoin, however, they are not the only and there are officially more that 20 dialects.

Those who know Arabic and Persian state that Punjabi accent is a combination of those two languages. Punjab women are treated specifically as being Eastern area, the tradition and religious canons require from women specific behavior.

Religious aspect is important in considering the culture of the area. Punjabi follows three main religions, Islam, Sikhism, and Hinduism. However, this is not the whole list and there are many religions which are pursued in small regions of the area. Islam, Sikhism, and Hinduism are similar religions, however, there are a lot of differences there.

Marriage is not just the registration of a new family, it is a specific event which is to be followed in accordance with the cultural needs. Marriage may have differences depending on the religious peculiarities. In most cases, Punjabi marriage is full of customs and traditions which are to be followed.

Even nowadays, when Western culture has penetrated into the smallest parts of the world having changed the perspectives and visions of many events, marriage in Punjabi still remains a sacred and purely traditional issue.

For example, Jaggo is a specific tradition which insists on women going at night to the neighbors and waking them up, singing and dancing to them, the day before the marriage. This is like the announcement to the wedding and an invitation to it.

Get your 100% original paper on any topic done in as little as 3 hours Learn More Cuisine is one more reflection of a culture. Speaking about Punjabi, the cuisine of this area is distinguished from other cultural meals by species. Punjab cuisine is very spicy. Each of the products is prepared under particular technique, therefore, the distinguishing feature is in the number and the nature of species.

Many people have not got used to Punjab cuisine are unable to eat it due to pepper and other hot species, such as paper and others. Finally, speaking about Punjab culture, it is impossible to avoid cloths. The tradition of clothes is too particular. National dresses and suits for women presuppose absence of short skirts. Punjabi Salwar Kameez is one of the well-known suits for women in Punjabi culture.

Even though Western culture effects Punjabi area and many cultural aspects have changed under its influence, the main characteristics of traditional Punjabi clothing has not changed.

Finally, speaking about Punjabi and its culture, it should be stated that ye recent changes are connected with the intrusion of the Western culture, however, this specific are has conserved the specifics of the ancestry’s traditions and try to follow them now.

Religion plays an important role in the area even though due to the lengthy territory there are three major religions in Punjabi and a number of smaller ones. Language differs as well that makes it possible for the closest regions to speak different accents and fail to understand each other.


Human Rights Violations in Turkey Problem Solution Essay essay help online: essay help online

Background The relationship between the EU and Turkey is one where both parties have what the other wants: the EU has the capacity to let Turkey ascede into it while Turkey acts as a buffer state between the EU and the tumultuous Middle East. The desire for Turkey to join the EU is based on potential economic benefits as well as its cultural background. As a “middle ground” so to speak between Europe and the Middle East, Turkey can be described as a melting pot of both European and Middle Eastern influences (Glyptis 2005).

Due to its proximity to other European countries as well as its past as the Ottoman Empire, Turkey has a distinct European influene despite its main religion being Islam. Combined with the general instability found in its neighboring states in the Middle East, this makes the country far more inclined towards developing a relationship with its European rather than Middle Eastern counterparts (Wood


Child Soldiers in the Republic of Congo Proposal best essay help

The deadly conflicts experienced by the Democratic Republic of Congo at the end of the twentieth and the beginning of the twenty-first centuries caused numerous negative consequences resulting in the severe social crisis in the country. The Second Congo War that started in 1998 has become one of the most dreadful armed conflicts of the second half of the twentieth century (McMullen, O’Callaghan, Shannon, Black,


Human Development. Role of Agriculture. Importance of Technology and Foreign Aid in Mozambique Analytical Essay college admission essay help: college admission essay help

Mozambique is a poor country even though its economy develops during the last several decades, which influences the poverty rates and gender equality. Recently females became widely occupied in politics, education and health. Still, the discrepancy between different parts of the country shows that their position regarding employment, agriculture and income varies.

Emphasizing macroeconomic stability and growth, the government claimed that by enhancing the state of physical infrastructure and social sectors a step forward can be made. Many households continue to be involved in agriculture, and informal economy helps them to gain enough income.

Generally, Mozambique has gone through “changing paradigms of socialism, neo-liberalism and current liberal economic policies with an emphasis on social development” (Tvedten 2011, p. 24). It has positively influenced human development: the index is 0.393, which is still extremely low, but the progress cannot be denied, as it was only 0.246 in 1980 (Human development report 2014).

The achievements of Mozambique are tightly connected with agriculture, as about 80% of its population are engaged in this field and belong to rural households. Smallholder farmers produce many cash crops such as potatoes, tobacco, tea and paprika, which allows them to increase their income and pay their laborers. It provides 80% of the population with relatively cheap products and contributes to export.

The sector is grooving for about 6% per year and reduces poverty in rural areas providing people with food, work and money (Mucavele, n.d.). To make the improvement stable, agricultural technologies are used, including fertilizer and small-scale irrigation, etc.

Unfortunately, only 3% more farmers referred to them during this time, so the government implemented technical support services and training under the New Green Revolution Strategy. They are low-cost but effective, which allows people to gain profit (Investing in rural people in Mozambique 2014).

The access to wage labor, which enhances the state of agriculture and the whole country, depends on the people’s education. Utilizing it, they can manage the household efficiently and increase their earnings. That is why this sphere gains investments that allow new schools to be built in villages (Tschirley


Marketing Strategy: ASOS Report (Assessment) argumentative essay help: argumentative essay help

Table of Contents Executive Summary

New Product Development

Brand Positioning

Social Media and Emotional Attachment


Executive Summary ASOS must consider the following three recommendations based on the following themes: 1) New Product Development ; 2) Brand Positioning; and 3) Use social media to create emotional brand attachment. ASOS must prioritize strategies related to new product development.

It is aligned with the need to create a new product line for children. Corporate leaders and the members of the marketing team must work together for the implementation of the said strategies, because it is the only way to sustain its competitive advantage, and increase the company’s profitability in the long run.

In order to enhance value of the company’s brand, ASOS’s corporate leaders must evaluate the impact of three recommendations based on the following themes: 1) New Product Development ; 2) Brand Positioning; and 3) Use social media to create emotional brand attachment.

An overview of ASOS business model reveals the fact that new product development is not a priority for the company (Botha, Strydom and Brink, 2007).. However, it is high time to consider the value of new product development, especially when it comes to the clothing needs of children.

New Product Development Corporate leaders and the head of the marketing department must seriously consider the application of new product development principles. The purpose of the new initiative runs parallel with the company’s tag line stating that ASOS is a one-stop fashion destination. It can be argued that young parents purchasing clothes for personal use will find it convenient to find clothing merchandise suited for toddlers, preschoolers, and grade-schoolers.

Brand Positioning After making the decision to create a new product line, the next step is to apply the principles of brand positioning (Gitman and McDaniel, 2009). The main thing to keep in mind is to offer something different. Thus, ASOS must create a new product line that sells clothes with a parent-children theme.

For example, there is a sub-category in the product line wherein parents are able to purchase clothes that matches those for their children. Thus, it is not enough to simply create clothes for preschoolers and grade-schoolers. This strategy is enhanced by the application of brand hierarchy principles that enables the company to differentiate products depending on the target market.

Get your 100% original paper on any topic done in as little as 3 hours Learn More Although the parent-children theme is already evident in the new product line, the company recognizes the need to supply high-end products and affordable products for those looking for top quality wear in an affordable price range.. In this group, the clothes are more expensive with products that were created using more complicated materials and manufacturing techniques. The second group is comprised of customers looking for high-quality products at a more affordable price range.

Social Media and Emotional Attachment ASOS must develop a clever strategy to leverage the power of social media platforms like Facebook and Twitter, as well as video-sharing websites like YouTube. The appropriate use of social media will enable ASOS to strengthen the emotional appeal of their products. In the past, the use of mass media tactics created an impersonal approach to product distribution and product promotion processes (O’Connor, 2012).

In other words, in using social media, ASOS will make the customers feel that they are valued and that their inputs matter to the company. ASOS must learn to move away from conventional promotion strategies that only promotes the value of the product without considering the needs and aspirations of the consumers.

In the case of ASOS, the company must go beyond the creation of a website in order to satisfy the basic requirements of e-commerce. The next step is to create a link within ASOS’s website that opens to a new portal. The purpose of the new portal is to focus the spotlight on customers’ feedback and how they enjoy the clothes they purchased online. The creation of the said site will create two types of advantages for the company. First, it will make the customers feel that they have a personal connection to the brand.

ASOS must make the customers feel that the company values their feedback. In the new portal, customers can share their ideas on how to improve the product line. ASOS will benefit from this interaction if customer’s feedback are integrated into the development of new products.

Aside from the creation of a dedicated site that enhances the interaction between the company and its customers, the company must develop creative ways in leveraging the power of social media. For example, ASOS will create a Twitter account, and the followers of the said Twitter account will receive exclusive invites from ASOS.

Thus, loyal followers will receive rewards from the company. In a typical invite the company will provide information about a product launch or how to access discount coupons. The company must develop similar promotional strategies, because these strategies will create more endearing moments between the company and the customers.

We will write a custom Assessment on Marketing Strategy: ASOS specifically for you! Get your first paper with 15% OFF Learn More ASOS must never underestimate the power of social media in its ability to deliver a specific message to a specific target market (Manrai, 2014). Facebook and Twitter possess certain capabilities beyond the reach of traditional promotional strategies that were created on the foundation of mass media networks like Fox News or BBC (Meiselwitz, 2014).

Consider for instance a social media network’s ability to connect people from all walks of life and compels them to interact over a particular image or video (Dennhardt, 2014). Thus, ASOS must create a Facebook page that allows the company to announce a corporate sponsored competition with the exclusive participation of customers. Prizes will be given to participants sporting the latest product from ASOS.

ASOS’s ability to improve certain aspects of customer relationship marketing creates an indirect enhancement of the brand’s value in the eyes of consumers. Creating a new product line strengthens the company’s competitive advantage.

The inspiration for this strategy comes from the company’s mission statement that says ASOS is a one-stop shop when it comes to menswear and womenswear. At the same time, the implementation of these three strategies will make customers feel that the company is doing everything in it power to satisfy their needs in the context of the fashion and beauty industry.

The company will face challenges along the way; however, corporate leaders and the members of the marketing team must never allow the roadblocks and other constraints to force them to stop the initiative in creating better services for their customers. It is the only way to sustain its competitive advantage, and increase the company’s profitability in the long run.

References Botha, J., Strydom, J. and Brink, A. (2007). Introduction to marketing. Cape Town, South Africa: Juta and Co. Ltd.

Dennhardt, S. (2014). User-generated content and its impact on branding. New York: Springer.

Gitman, L. and McDaniel, C. (2009). The future of business: the essentials. San Francisco, CA: South-Western Cengage Learning.

Not sure if you can write a paper on Marketing Strategy: ASOS by yourself? We can help you for only $16.05 $11/page Learn More Manrai, L. (2014). The Routledge companion to the future of marketing. New York: Routledge.

Meiselwitz, G. (2014). Social computing and social media. New York: Springer.

O’Connor, R. (2012). Friends, followers and the future. CA: City Lights Books.


Stanley Lynch Investment Group Case Study essay help online free

Table of Contents Summary of the Case

The Underlying Issue

Analysis of the Case Using Management Principles and Theories

Recommendations to Resolve the Issue

Reference List

Summary of the Case Stanley Lynch Investment Group has been using an advanced information technology system to support its investment funds. However, the system does not link its departments. Each department is also supposed to set up its computer system for storage of information. Documentation is a major problem because the individuals tend to have different versions and storage methods. The departments do not share information effectively.

The CIO does not understand the major challenges associated with the firm’s information storage system. The leaders also fail to consult and interact with different employees in order to improve the firm’s performance. The current situation has affected the productivity of different employees. The firm does not measure the performance of its employees. Members of a specific group are usually unable to interact with other teams.

The firm has also failed to embrace the opportunities associated with modern information systems (Bateman


The Impact of Radio-Frequency Technology on Retailing and Wholesaling Evaluation Essay college admission essay help: college admission essay help

Technological innovations have altered the business landscapes. Today, for instance, many interactive technologies that rely on Internet platforms have introduced disruptive traditional practices and forced many retailers and wholesalers to review their business practices. Innovative, interactive technologies have provided platforms for new robust business models such as Netflix, Amazon, eBay, and Alibaba, among others.

The Radio Frequency Identification (RFID) technology is not new, and many large organizations have successfully used it in the past. In the recent years, however, retailers and wholesalers have discovered the benefits of RFID technology as means of enhancing business processes in highly competitive business environments.

Retailers and wholesalers have noted the RFID technology would assist them to improve business efficiency and create competitive advantage. In this paper, the impact of radio frequency identification (RFID) technology on retailing and wholesaling is explored.

As retailers and wholesalers create strong markets for RFID, they have recognized some specific importance of the technology that drives it adoption. Specifically, retailers and wholesalers strive for processes optimization and effective tracking of goods. These businesses aim to attain enhanced speed and visibility with RFID technology. Consequently, they will achieve more significant operational advantages, efficiency and effectiveness along the supply chain.

Wholesalers use the RFDI technology to ensure that products can be delivered to warehouses and distributors at the right time to improve purchase. When retailers and wholesalers achieve improved visibility through the RFID technology, they reduce inventory levels, cut labor costs and increase sales. For many retailers and wholesalers, the cost reduction advantage achieved from adopting the technology is the most appealing.

In this regard, retailers and wholesalers expect to reduce costs through effective management of inventory and expenses. Specifically, cost-reduction through RFID technology targets waste reduction, manageable inventory levels, elimination of manual processes, reduction in costs of product handling and logistic costs, reduce cases of claims and enhance asset usages.

Retailers and wholesalers also focus on increased revenues through the deployment of RFID technology. In most cases, retailers and wholesalers are deploying the RFID technology to drive sales. Consequently, they can offer innovative solutions, which meet specific needs of customers.

Get your 100% original paper on any topic done in as little as 3 hours Learn More The RFID technology helps retailers and wholesalers to reduce out-of-stocks, increase the rate of fill rates, avoid shrinkage, enhance inventory movements, and customer support. At the same time, retailers and wholesalers use RFID technology to curb counterfeit products.

It has been observed that many manufacturers, wholesalers and retailers globally lose sales and profits because of the increased production of counterfeit products. It is also imperative to recognize that counterfeit products are primary safety and security risk for consumers. As such, many wholesalers and retailers have deployed the RFID technology to identify counterfeit products in their supply chains.

Original products are tagged with RFID supported with real-time access to databases and, therefore, any counterfeit products can be quickly identified and separated. The RFID technology also reduces cases of theft, shrinkage and diversion tendencies. The deployment of the RFID technology has assisted retailers and wholesalers to identify cases of theft and diversion across the supply chain, including at the factory floor, the warehouse, the shelf and points of sale.

Finally, the RFID technology has also assisted retailers and wholesalers to create competitive advantage. Efficiency in business processes and increased profitability attributed to the RFID technology assist retailers and wholesalers to meet their business goals and establish competitive advantage. Firms can easily compare their performances against the industry peers to determine their competitive advantage.

The RFID technology has been touted across industries as a tool for enhancing competitive advantage. In this regard, competitive advantage derived from the RFID technology may include enhanced productivity along the supply chain, increased output from employees, flexibility, cost advantage and determine the required by a specific date.

Retailers, wholesalers and distributors may also realize the impact of the RFID technology in their overall mission. Generally, organizational mission or purpose shows the primary functions of an organization. It may also reflect organizational endeavors to achieve the needs of its customers using specific tools, including technologies and related devices.

As such, this view posits that organizational mission is growth-oriented by focusing on specific practices that identify the needs of customers and potential tools for meeting such needs. At the same time, it also stretches further to account for changes in the business, including competition. Organizational mission is therefore dynamic and always seeks for continuous improvement on business processes and outcomes.

We will write a custom Essay on The Impact of Radio-Frequency Technology on Retailing and Wholesaling specifically for you! Get your first paper with 15% OFF Learn More It always focuses on strength and weaknesses for critical assessment for improvement. In this regard, the RFID technology, as a tool of business, can impact the mission significantly. First, the RFID technology has enhanced effective communication between customers, retailers, wholesalers and distributors. Consequently, these businesses are able to meet clients’ needs fast. Availability of information has ensured that the company can understand future supplies and demands based on future wishes and needs of customers.

Preparation for the future promotes organizational mission. Second, the RFID technology assists organizations to realize their mission by understanding business activities. For instance, it helps organizations to monitor and project business activities, including what the competition does. When a company is able to identify changes and react promptly to manage them, then it can advance its business goals and achieve its core mission.

The RFID technology ensures that organizations develop superior supply chain systems relative to competitors. Hence, customers will most likely to use superior services.

Third, the RFID technology promotes organizational mission by determining available potential. In this regard, retailers, wholesalers and distributors are forced to use their strategic tools to enhance their respective growth strategies. Besides, it helps organizations to position themselves strategically based on their technological capabilities and human resources and, therefore, enhancing differentiation.

Fourth, the RFID technology helps organizations to advance their mission by facilitating changes. For instance, retailers, wholesalers and distributors may obtain generic technologies and later acquire new ones to reflect ongoing changes in the industry. In this manner, an organization would not be left behind technologically. Fifth, the RFID technology assists organizations to evaluate their strengths and weaknesses relative to strategic position.

Consequently, retailers, wholesalers and distributors can adequately understand the industry dynamics and changes that facilitate performance. Finally, the RFID technology can assist organizations to realize their mission through evaluating their achievements and results. If these achievements are not desirable, then an organization can use the information to improve business processes and, therefore, advance its mission.

It is imperative for retailers and wholesalers to implement, train, focus on, or mentor someone on RFID technology. However, the RFID technology, just like any other technologies, may face resistance in an organization despite its robustness and obvious benefits. If any retailer or wholesaler can implement it properly, then it can realize massive advantages and enhance competitiveness.

In addition, it is essential to note that many organizations that have attempted to implement the RFID technology have found it more challenging and eventually failed. Implementation of the RFID technology is a complex initiative that requires upfront user education and effective planning to enhance successful implementation. The retailer must recognize that the implementation of the RFID technology requires assistance from more experienced users.

Not sure if you can write a paper on The Impact of Radio-Frequency Technology on Retailing and Wholesaling by yourself? We can help you for only $16.05 $11/page Learn More This would ensure that technical challenges are effectively handled before they can derail the implementation. For effective implementation, organizations should manage expectations. That is, all business activities and expectations from the RFID technology should be evaluated to determine actual capabilities of the new system.

Implementation also requires retailers to undertake process evaluation to understand major processes that require the RFID technology. The technology should be implemented to improve the processes and practices while taking into consideration possible future developments.

All the necessary software and hardware materials for successful implementation of the RFID technology should be available and documented. Functional responsibilities must be clearly identified to ensure smooth implementation. Documentation would be essential for review all stages and ensure system adoption and acceptance among end-users. Changes in requirements can be effectively managed when they are documented.

Retailers should also determine that the physical installation location lacks any possible interference to ensure that successful deployment of the system.

In addition, more robust hybrid RFID technology may be chosen to develop the best solutions. For instance, the RFID technology may have capabilities to read bar codes and still allow users to read the codes manually. On the same note, retailers should also select the preferred tags properly because of diverse configurations. Different tags are developed because of harsh environmental conditions.

Finally, successful implementation of the RFID technology requires end-user training and effective change management. Retailers and wholesalers should focus on change management to enhance adopt and acceptance of the RFID technology in their organizations. It has been noted that challenges associated with the implementation of new technologies sometimes emanate from employees rather than the technology itself.

Hence, addressing the change process during implementation can mitigate some noted issues. Change is a major challenge in any organization notwithstanding the level of approach. Thus, planning, effective communication and training of end-users are imperative for change management.

Retailers should select influential employees to manage change and ensure successful implementation of the RFID technology. The RFID technology is most likely to impact several aspects of organizational operations. Change management requires adequate resources, as well as management support, communication and buy-ins for users.

Retailers should involve employees during early stages of the RFID technology implementation to minimize resistance.

Retailers and wholesalers can still incorporate the RFID technology into their current occupational structure successfully. It is observed that some large retailers like Wal-Mart have successfully integrated new RFID technologies into their existing operations to account for new customer demands and enhance operational efficiency.

In fact, the RFID efforts should be continuous and sustained. It is advisable that organizations should use simple approaches and minimize many complex processes during installation and integration. In this case, the integration process should be gradual to be successfully incorporated before the full system can be completely adopted.

Retailers should assemble the best team across various departments, including business units, IT and financial departments alongside other stakeholders such as vendors and support team to assist with the system integration. Testing and evaluation of the system are critical during this stage to ensure that solutions are found for any noted issues. In addition, it is recommended that the integration should be initiated at a single location by focusing on friendly tags.

The process can then be tested with tag placement, while processes can be reviewed and eventually go live with fully integrated RFID. The status quo should only be maintained for a given period to enhance change management and manage smooth transition. Overall, integrating the new RFID technology into retailer’s existing occupational structure can assist critically in improving customer service, cost-cutting and streamlining the supply chain.

During then integration process, retailers should fully incorporate the new system into their current policies, practices, culture and people to ensure the technology is fully tapped and full potentials realized. Besides, new implementation strategies such as incorporating cloud computing are available to reduce costs.

The essay has focused on the impact of radio frequency identification (RFID) technology on retailing and wholesaling. It shows that the RFID technology offers multiple benefits to retailers, wholesalers and distributors along the supply chain, including operational efficiency, competitive advantage and cost reduction.

At the same time, the RFID technology helps organizations to advance and realize their mission while growing business. It is also possible to implement and train the staff on the RFID technology. Retailers that integrate the new RFID into existing occupational structures have also noted positive outcomes, specifically if the process is well managed and transition is gradual.

References Attaran, M. (2012). Critical Success Factors and Challenges of Implementing RFID in Supply Chain Management. Journal of Supply Chain and Operations Management, 10(1), 144-167.

Harps, L. H. (2005). Supply Chain Technology: Integrating the Old


China essay help online

Abstract This paper dwells upon a trade theory that best explains the economic growth of China and India. It is stated that the Heckscher-Ohlin theory is the most applicable in this case. Thus, China and India have entered the global arena due to their competitive advantage, comparatively cheap labor force.

Introduction China and India are seen as the most promising emerging markets. These countries managed to enter the global scene within decades. At present, these two states are leading exporters of apparel and textile (Kennedy, 2014). Notably, China is also becoming a serious competitor to the USA and Japan in such area as electronic products industry.

Notably, the development of the countries cannot be explained by such theories as wealth accumulation or specialization as they are too broad. They do not explain the factors that contributed to the empowerment of China and India. This rapid rise can be explained with the help of the theory developed by Heckscher and Ohlin.

Heckscher-Ohlin Theory The two Swedish economists developed the approach in the 1930s (Gaspar, Arreola-Risa, Bierman, Hise


Diversity and Inclusion in Relation to Music in the Workplace Opinion Essay scholarship essay help

Table of Contents Executive Summary

Situational Overview

Recommendations- Actions

Implementation Issues

Desired Result/Impact

Works Cited

Executive Summary All organizations endeavor to streamline diversity and inclusion in their workplaces. In most scenarios, diversity and inclusion is a key component of a company’s mission statement. Diversity and inclusion applies to all relationship components in an organization including customer-to-employee and employee-to-employee contacts. This paper addresses a diversity and inclusion issue that involves the type of music that is played in the office.

The main office houses approximately twenty-five employees who have diverse cultural backgrounds. The issue of the music that is played through the main sound system has been raised by various employees. Most of the employees have complained that the genres of music that is played in the office do not apply to their cultural affiliation and they fail to represent the majority of the employees’ listening needs.

This diversity issue requires to be addressed in respect to the goal of increasing productivity among employees. This paper seeks to address the issue of the music genres that are played in the workplace, and how it can be handled in respect to diversity and inclusion. The method of handling this diversity issue in the workplace involves both collective and individual efforts.

Situational Overview The diversity and inclusion issue in the workplace started when the human resource department received several complaints involving the genres of music that are played in the workplace. Our organization features five offices that house different departments in the organization. However, the main workplace is contained under one floor with employees having desks as workstations. Initially, employees were allowed to play music individually.

However, the sounds of various types of music playing in the work floor ended up being the source of disharmony and distraction among workers. The management resolved to allow people to listen to music via headphones and earpieces. However, this development started interfering with inter-personal communication between workers thereby lowering overall productivity. The final resolve was to install a sound system in the main work floor. The idea was to make a sound system that would match the professional ambience of the office.

Having a single sound system has eliminated the confusion that was common when workers listened to different kinds of music. The sound system has also brought a harmonic tone in the work environment. Nevertheless, a significant number of workers have filed complaints with the human resource department complaining about several issues in relation to the type of music that is often played through the sound system.

First, some workers have complained that the music that is played only caters to African Americans and the majority Caucasian cultures. More specifically, some workers have complained about lack of Latin, punk, and heavy metal genres of music in the office playlist. Workers have argued that some cultures are ‘hogging’ a music system that was supposed to serve all people in the office.

Get your 100% original paper on any topic done in as little as 3 hours Learn More Some workers also recognize that in the first few days, the initiative brought class and harmony to the office but soon ‘some elements’ took over the music system. For instance, some workers have requested that they be allowed to listen to music in their own computers because they ‘do not enjoy’ any of the music that is played through the music system. The other issue is that some workers have complained that some of the music that is played in the work place is offensive.

Furthermore, some workers have requested that the speakers in the workplace be used to play radio-music. The person in charge of the current playlist selection is Mike, a twenty-five year old African American who mostly works in the shipping and receiving department. The human resource department has resolved to solve this music playlist problem in relation to the diversity and inclusion policies in the workplace.

Recommendations- Actions The first recommendation is to make the playlist all-inclusive. Making the music all-inclusive might involve having employees make up the playlist collectively. For instance, it is recommendable to have employees deposit their music in a single storage and then play it randomly. Consequently, if all employees dropped one hundred tracks each, the music that is more popular will most likely be on heavy rotation.

Furthermore, all employees will have contributed to the music equally. Another recommendation is to have a ‘play-list launch party’ where all employees celebrate the diversity of all cultures. In this kind of party, all employees can dance to all kinds of music and possibly learn to appreciate other genres.

The third recommendation is to have designated days/weeks/months when specific genres of music are highlighted. For instance, there can be hip-hop Mondays, rock Wednesdays, and other genre-themed days in the office. This music-of-the-day concept can have an impact in equalizing the significance of all genres of music among workers. This inclusivity can end up creating a workplace that aligns with the organization’s policy of cultivating diversity.

Implementation Issues The first factor to consider when resolving the issue of music that is played in the workplace is to have a general overview of how inclusion and diversity would relate to a problem. In this case, a workplace that embraces diversity and inclusion would play music that embodies these concepts. Furthermore, in a diverse and inclusive environment, workers would have the ability to enjoy music that is not necessarily from their own culture.

The other issue to consider is our organization’s definition of diversity in relation to its mission. For instance, it is the mission of the organization to maintain a work floor that embraces diversity with the view of improving productivity. Diversity also depends on the demographic composition of the organization. This is a central issue in the consideration of music genres in the workplace. It is important to consider how the recommendations will impact the organization’s overall functions.

We will write a custom Essay on Diversity and Inclusion in Relation to Music in the Workplace specifically for you! Get your first paper with 15% OFF Learn More For example, a work floor that has no harmony can cause various types of problems for the company. The history of the organization’s work floor inclusion and diversity is important in determining how changes in the process will affect a firm.

Another important consideration when making inclusion and diversity adjustments is the economic and time resources that are required to effect these changes. In matters of inclusion and diversity, it is important to consider “any additional monetary or in-kind resources the organization will commit to its diversity work (staff time), as well as other funding” (Thomas 65).

Desired Result/Impact The recommendations for inclusion and diversity will achieve various benefits for the employees. For instance, the recommendation to have employees collectively constitute a playlist will enhance collaboration. The collaboration between employees can be transferred into other aspects of productivity within the workplace (Roberson 212). The recommendation to have an event that celebrates music diversity among employees develops a sense of communal practice.

The communal practice can aid in an organization in achieving its goals and objectives. The recommendation to have themed-days also sensitizes employees against issues that accompany lack of inclusion and diversity. For instance, the overall question in matters of inclusion and diversity is whether “we are willing to live with discomfort for a time in order to achieve healthy and whole communities” (Syrett and Sepulveda 487). Themed days can create discomforts for some individuals but they are also great tools for accessing diversity.

Through diversity and inclusion, “diverse teams aim at achieving greater innovation and creativity, thereby enabling them to outperform homogenous teams” (Cox and Blake 46). Consequently, a work floor that features a diverse but homogeneous team is more likely to perform better than one that is divided along the lines of music genres.

On the other hand, conflict and communication problems affect both progress and innovativeness in an organization. Cox and Blake also recognize that inclusion and diversity attracts a more qualified workforce (48). In this case, conflicts between cultures in the work floor might lead to problems in workforce management therefore, lowering productivity.

The first two solutions to the problem of music choices within the workplace provided only temporary solutions to this issue. The reason for the initial failures of the inclusion and diversity issues is that it was solely engineered by the human resource department without the overall involvement of all the workers (Jayne and Dipboye 413).

The current recommendations seek to initiate a process that gradually brings about diversity within the workplace. For instance, a music/dance event that brings about inclusion and diversity is an agent of change as opposed to it being a tool (Chavez and Weisinger 332). The current process of achieving inclusion and diversity is gradual but the results are likely to be more long lasting.

Not sure if you can write a paper on Diversity and Inclusion in Relation to Music in the Workplace by yourself? We can help you for only $16.05 $11/page Learn More Works Cited Chavez, Carolyn, and Judith Weisinger. “Beyond Diversity Training: A Social Infusion for Cultural Inclusion.” Human Resource Management 47.2 (2008): 331-350. Print.

Cox, Taylor, and Stacy Blake. “Managing Cultural Diversity: Implications for Organizational Competitiveness.” The Executive 3.4 (1999): 45-56. Print.

Jayne, Michele, and Robert Dipboye. “Leveraging Diversity to Improve Business Performance: Research Findings and Recommendations for Organizations.” Human Resource Management 43.4 (2004): 409-424. Print.

Roberson, Quinetta. “Disentangling the Meanings of Diversity and Inclusion in Organizations.” Group


Consumer Perception About Alteration in Marketing Mix: Franchise Business in Saudi Arabia Proposal essay help site:edu: essay help site:edu

There is no use denying the fact that nowadays the world and society evolves rapidly. That is why, the main approaches towards the economy and marketing also change, obtaining new features. Aftermath of the world financial crisis influence the traditional approach to the sphere of marketing greatly and nowadays new and alternative ways to develop a company is being found.

Under these conditions, Saudi Arabia, traditionally being taken as the dependent on the petroleum-based economy, starts to make some steps in order to diversify away and find some other powerful sources of incomes for the budget. That is why, the shift towards a small business can be observed even there.

Nowadays, rather orthodox Saudi Arabia goes through a great number of various significant process which are able to change the character of its economy and obtain independence from the oil extraction industry (“Saudi Arabia – Marketing and Sales Strategy” para. 3).

With this in mind, it becomes possible to suggest the idea that the consumer perception about the alteration of some traditional patterns and increase of the role of franchise business in Saudi Arabia could be investigated in order to determine the attitude of people towards this shift and state whether it faces some significant problems or not.

Additionally, the main concepts of the notion of Marketing Mix could also be applied to the situation in Saudi Arabia. The alteration of some traditional patterns peculiar to the economy of a state means also the change of the categories which comprise the given marketing tool.

Thus, it is obvious that under modern conditions, such categories as product, price, promotion and distribution obtain new meaning under the influence of a great number of external factors. That is why, it is also vital to take into account the idea that the consumer perception could be affected by the set of factors that promote a certain development of the situation peculiar to Saudi Arabia.

Objective of the study With this in mind, having outlined the main tendencies peculiar to the economy of Saudi Arabia nowadays, it is possible to outline the main objectives and goals of the given study.

Get your 100% original paper on any topic done in as little as 3 hours Learn More Thus, the evaluation of the consumer perception about alteration in marketing mix and analysis of the franchise business and its peculiarities in Saudi Arabia could be taken as the main goals of the given paper. Moreover, four categories which comprise the Market Mix should also be analyzed. They are product, price, promotion, distribution. Additionally, the following hypothesis will be used

H1. The changes in the attitude towards franchises could be observed due to the main tendencies on the world market.

H2. Market Mixs alteration influences the change of the consumer perception.

Methodology Taking into account the main aim of the given paper, it is possible to say that the survey which main aim is to collect the data connected with the attitude towards the shift of priorities towards the small business and franchising should be conducted. SPSS tool will be used to process and analyze the data.

Conclusion Thus, it is possible to say that conclusion of the given paper will provide the final thought connected with the consumer perception about the Market Mix and the issue of franchising in Saudi Arabia. Moreover, the modern tendencies peculiar to the economy of the given state will also be outlined and analyzed.


# Activity Completion Date 1 Literature Review 2 Designing the survey 3 Completion of the survey 4 Analyzing the data 5 Writing a report Works Cited Saudi Arabia – Marketing and Sales Strategy. n.d. Web.


SWOT Matrix for Unilever Case Study college essay help online

Unilever is a leading Dutch-British multinational company (“About Unilever” par. 1). It is currently “headquartered in London, United Kingdom, and Rotterdam, Netherlands” (Zisa 12). Unilever is “known for its superior spreads, cleaning agents, food materials, beverages, and personal care products” (“About Unilever” par. 2).

Unilever’s leading brands include “Knorr, Lipton, Hellmann’s, Blue Band, Suave, Axe and Dove” (“About Unilever” par. 2). The corporation markets over 400 brands in different nations. The firm’s products are designed to promote the wellbeing and health of its customers. The company uses a powerful business model in order to support its goals. This discussion presents a SWOT matrix for Unilever.

SWOT Matrix Internal Environment Strengths Unilever markets its superior products in over 190 nations. The firm’s brands are admired by many consumers in these countries.

The company has numerous products. Such products address the changing expectations of many consumers.

Unilever embraces the power of Research and Development (R


Entrepreneurship of ENEC Problem Solution Essay college admissions essay help: college admissions essay help

Company Description Through a declaration, President Sheikh Khalifa Bin Zayed Al Nahyan inaugurated the Emirates Nuclear Energy Corporation (ENEC) in 2009. The core mandate of the corporation entails implementing a program for nuclear energy with the goal of producing safe and clean energy to aid in economic development of all UAE people (ENEC par.1).

The inauguration of the corporation was appropriate, considering that the UAE energy requirement increases at the rate of almost 10%, which is roughly four times the international standard. The corporation is responsible for overseeing prime contractors’ work in all stages of operation.

It also ensures the development of human resource capability in the management of nuclear energy programs across the UAE. The company educates people on the nuclear energy program while providing information on the progress of the project implementation process (ENEC par.3). It forms the arm through which the Abu Dhabi government invests in the nuclear energy sector.

While executing its mandate, soon after the 2009 inauguration, the country’s nuclear energy regulator, the Emirates Nuclear Energy Corporation (ENEC) successfully awarded a USD20 billion bid to a coalition of companies led by the Korea Electric Power. The contract entailed constructing the UAE’s first nuclear power plant in Barakah, more than 300 Kilometers from the capital Abu Dhabi.

The flagship project and the construction of the first reactor of the four scheduled reactors began in 2011. The scheme is scheduled to be operational in 2017. The construction of the second reactor began in 2013. It is expected to be accomplished in 2018 (Dincer and Rosen 11).

The construction of the remaining two reactors has already commenced and will be concluded in 2019 and 2020 respectively (Darwish and Mohtar 109). The capacity of the four reactors is expected to reach 5.6GW, which will play a critical role in supporting the country’s increasing demand for energy.

Problem Statement and Problem Definition ENEC has already made a significant progress in providing clean and safe nuclear energy through the ongoing construction of nuclear plants. However, in the execution of its mandates as discussed in the background section, it is important for the company to identify and resolve some of internal and external problems that may hinder it from becoming technologically savvy. This paper proposes a solution to one of such problems. The problem is in the finance department, specifically the area of management accounting.

Get your 100% original paper on any topic done in as little as 3 hours Learn More The department utilizes a manual budgeting process. This problem reduces the speed of processing and analyzing budgetary accounting information. The speed of processing and analyzing accounting-related information is critical in making rapid decision during a project execution process and running it upon its full implementation. To solve this problem, ENEC needs to implement an accounting information processing system that does not incorporate manual excel sheets.

Proposed Solution Management accounting scholars contend that managerial accounting extends to three main crucial pillars. These pillars comprise strategic management, risk management, and performance administration. The pillar of strategic management permits the role of accounting management professional to include making the accounting management professionals strategic partners of the organization they serve (Porteous and Tapadar 26).

Risk management entails discovering structures together with performances that allow the recognition, measurement, administration, and coverage of various risks with the aim of attaining a company’s goals. Performance management focuses on the development of business decision, which makes it possible to manage cutely the performance of a company.

Management accountants utilize their skills and knowledge in the process of preparing and presenting financial and any other decision-related information. This process is accomplished in ways that aid “management in the formulation of policies and the planning and control of its operations” (Porteous and Tapadar 31).

In the execution of the role of management accountants, ENEC encounters challenges due to the use of manual budget system. To resolve the problem, a recommended solution involves designing and implementation of an Oracle application that does not utilize any manual excels sheets.

An emerging question is whether the solution is appropriate for ENEC. The responses to this question may be addressed from the context of value analysis of the solution in six stages. The stages are problem observation, problem definition, idea generation, idea synthesis, idea evaluation, and solution implementation.

Problem Observation Manual budgeting of an organization, including ENEC, presents significant challenges because of the complexity of the budgeting process. Such a system is time-consuming. Management accountants will have to locate individual budgetary item entries, which may involve perusing multiple documents.

We will write a custom Essay on Entrepreneurship of ENEC specifically for you! Get your first paper with 15% OFF Learn More Such information may need to be copied for presentation, which proves quite difficult in a manual budgetary system. Another critical concern of the manual budgetary system is its subjectivity to errors. However, this situation does not imply that the automated budgetary system does not experience the problem of errors such as transposing of figures or erroneous entries due to human faults.

The challenge here is that the manual budgetary system does not possess any internal checks and balances, which can help in tracking and identifying errors. Another important concern for the budgetary system deployed by ENEC is its susceptibility to security threats. The manual budgetary system permits employees to review confidential and sensitive budgetary data.

Although employees may still copy files stored in computer systems in case of the automated systems, measures such as the use of passwords and user identifiers may limit such accessibility. Hence, the manual budgetary systems are highly susceptible to embezzlement and fraud from unauthenticated access. Disgruntled employees can irreparably and maliciously destroy crucial financial budgetary data.

Problem Definition The main concern for ENEC’s current budgetary system is that although efforts may be put in place to track errors, the organization will need to make rapid decisions. In this process, the use of data and information derived from it cannot be avoided since decisions must be evidence-based. Therefore, for ENEC, decision-making requires budgeting, which is a critical tool employed in managerial accounting to facilitate planning.

Apart from planning, budgeting also facilitates control. For example, in an attempt to cope with operational challenges, organizations use budgeting in their planning for various reasons. For instance, planning provides a framework on which decision-making is pegged in the quest to achieve organizational goals, strategies, and even objectives.

Indeed, Porteous and Tapadar assert that many organizations deploy budgets in the evaluation of divisional managers’ performance and/or tying bonuses to levels of achievement of preset goals (42). How can ENEC make urgent decisions without a fast means of retrieving, analyzing, evaluating, preparing, and reporting budgetary information?

Idea Generation To address ENEC’s problems, it is recommended that it implements a computer-based application for recording, preparing, and reporting budgetary information. Such a solution should permit users to conduct workforce planning, ensure position-based budgeting, and/or introduce high-tech visibility to ENEC budget development process, its review, and approval processes.

The most appropriate solution is the one, which ensures consistency, uniform, and comprehensive budgeting process across the organization. Such a process is important in ensuring transparency and dependability of the information transmitted to various ENEC’s stakeholders, especially the contractors, the UAE citizens, and the UAE government. An Oracle budgeting system without any manual excel sheets constitutes a good idea.

Not sure if you can write a paper on Entrepreneurship of ENEC by yourself? We can help you for only $16.05 $11/page Learn More Idea Synthesis Oracle budgeting and planning cloud application will permit ENEC to incorporate a state-of-the-art budgeting and planning application, which does not demand investment in CAPEX infrastructures. This strategy can guarantee great functionality of ENEC’s budgeting process while utilizing flexible options that ensure almost absolutely no curve for user learning (Oracle par.3).

The application will warrant reliability and security associated with cloud deployments from Oracle. It will provide built-in applications for ensuring reporting and provision of an important mechanism for management decision-making process. It supports rolling forecasts and best practices in budgeting and planning capabilities of any large organizations such as ENEC.

Idea Evaluation The proposed Oracle solution has a set of disconnected planning tools. It uses automated spreadsheets in the collection and storage of budgeting information. While the tool meets the concerns identified in the problem identification and idea generation, an emerging question is whether the system has been implemented elsewhere so that ENEC can benchmark from it.

The Commonwealth of Massachusetts needed an application for planning and budgeting system to integrate its decision-making abilities while increasing its visibility for budgeting process. It engaged in partnership with ANF (administrative agency for management and finance) in developing and implementing “Oracle’s Hyperion Financial Planning, resulting in the first successful statewide implementation of Oracle Hyperion Planning/Budgeting” (Accenture LLP US par.2).

The state developed the capability for meeting its budgetary needs. The implication was an all-inclusive, unswerving, and uniform budgeting process that ENEC required. Therefore, the proposed solution is effective for mitigating the challenges posed by the current manual budgeting system deployed by ENEC.

Solution Implementation The necessary Oracle software can be customized and developed in-house with the permission from the Oracle Company, following the modeling approach shown in figure 1. It can also be sourced from a vendor who can customize it to suit ENEC’s needs.

This option is preferred to reduce challenges associated with new applications and platforms such as system learning and the high probability of the occurrence of bugs that may lead to failure of the system soon or after its implementation. ENEC should source the application from Oracle. The company (Oracle) will also ensure user training so that ENEC can begin using the new system reliably soon after completing the customization process.

Figure 1: Design process for the proposed ENEC’s Oracle system

Source (Turban and Leidner 300).

Discussion Protection

Protecting critical information of an organization comprises an important aspect of any computer-based system. Hence, the Oracle planning and budgeting application developed and implemented at ENEC should have security features to ensure the information collected, processed, and stored in it remains the intellectual property of the corporation.

The fact that an Oracle system has in-built algorithms for protecting data and information from an unauthorized accessibility, the proposed system can help in preserving and protecting the corporation’s intellectual intelligence. Hence, the system will guarantee ENEC of accountability and transparency due to the development of policy perspectives based on reliable and dependable planning and budgetary data and information.


After the selection and successful implementation of the new system, work teams are crucial for running the system. This situation requires change management. The system entails the alteration of the processes that employees utilize to carry out budgeting and planning for ENEC. Since many operations that were previously executed by the employees manually or with partial intervention of computers will now be integrated and automated, employees will require retraining on how to use the new system.

Fryling asserts that upon the introduction of any new computer-based system, employees require training on how to share common practices and information throughout an enterprise. They also need to know how to access and produce reports in real time (392). Hence, work teams must be prepared to face and accept change from the past manual budgeting system to the new Oracle system without the labor-intensive excel sheets.

Sources of Finance

The government of the UAE funds the nuclear program that is currently under implementation. ENEC, the government organ in charge of overseeing the implementation process and reporting to both the government and the public on the progress of the nuclear program, has the mandate of implementing new solutions to guarantee smooth running of nuclear programs.

Therefore, the government of the UAE is expected to fund the process of designing and implementing the new solution through ENEC. Alternatively, the cost for the solution can be met from contingency fund that is provided as a resort to mitigating risks such as the introduction of new approaches or work repetition in the execution of a project.

Stakeholder Analysis

ENEC stakeholders comprise people and entities that are influenced by the activities of the corporation. They include the public whom the nuclear power energy installation is being developed for, the government, the primary contractor, and other contractors and the neighborhoods within the location of the construction of the nuclear power installations. All projects are constrained by time and monetary resources (Zekic and Samarzija 101).

Therefore, the stakeholders have a stake in the budget of ENEC since it sets out various monetary allocations to mitigate the likely costs that may be incurred by the stakeholders. For example, the government is interested about accurate and reliable budget for the corporation.

This transparency helps in the allocation of scarce resources to other government projects. Unreliable budget is inappropriate for the government since it may lead to delays in the completion of the project when the government allocates money to other projects, which may not be as urgent as the nuclear power program due to the misguided budget. In the same capacity, constructors need assurance that the budget for the nuclear program will be adequate to complete the work.

Conclusion Emirates Nuclear Energy Corporation (ENEC) is a government corporation in charge of implementing a government-initiated nuclear program in the UAE. In its management accounting department, there exists a problem of using manual budgeting system. The paper has proposed, analyzed, and evaluated an Oracle computer-based system without manual excel sheets to guarantee automation of management accounting processes, including planning and budgeting.

The system will be in the best interest of the stakeholders. By benchmarking from Commonwealth of Massachusetts, the system is most appropriate for ENEC. The solution ensures speedy, reliability, increased visibility, uniformity, consistency, and comprehensiveness of the corporation’s budgeting process.

Works Cited Accenture LLP US. Client case study: Commonwealth of Massachusetts: Public service transformation, 2015. Web.

Darwish, Mohammed, and Rabi Mohtar. “Prime energy challenges for operating power plants in the GCC.” Energy and Power Engineering 5.1(2013): 109-128. Print.

Dincer, Ibrahim, and Martin Rosen. Exergy: energy, environment and sustainable development, New York, NY: Newnes, 2012. Print.

ENEC. History, 2015. Web.

Fryling, Meg. “Estimating the impact of enterprise resource planning project management decisions on post-implementation maintenance costs: a case study using simulation modeling.” Enterprise Information Systems 4.4(2010): 391–42. Print.

Oracle. Oracle planning and budgeting cloud service, 2015. Web.

Porteous, Bruce, and Pradip, Tapadar. Economic Capital and Financial Risk Management for Financial Services Firms and Conglomerates, New York, NY: Palgrave Macmillan, 2005. Print.

Turban, Efraim, and Dorothy Leidner. Information Technology for Management, Transforming Organizations in the Digital Economy, Massachusetts, MA: John Wiley


“Relational Practice in the Workplace: Women’s Talk or Gendered Discourse?” Critical Essay college admissions essay help: college admissions essay help

Janet Holmes and Meredith Marra (2004) attempted to investigate the specifics of relation practice in their article “Relational practice in the workplace: Women’s talk or gendered discourse?” published in Language in Society. The authors have managed to create a well-structured and informative article by choosing an appropriate approach to presenting the information and supporting each of the claims with much evidence.

The main aim of the article stated by the authors is to discover diverse ways of manifestations of relational practice at a workplace and focus on its specific instances to illustrate how it is discounted in New Zealand workplaces. The analysis provided by the authors is aimed at extending Fletcher’s research and support the researcher’s statement about the importance of relational practice, which is publicly ignored with relevant evidence.

To achieve their goal, the authors have created a well-developed structure of the article. This structure helps the reader to understand the specifics of the main topic fully and explore the main claims presented by the authors and supported by evidence. The first part of the article is devoted to defining relational practice. The second one helps to explore the manifestations of relational practice at a workplace. The third part is dedicated to discovering the relation between the investigated phenomenon and gender and workplace culture.

The authors define relational practice by exploring its three main components: orientation to facing the needs of others, serving to advance the primary objectives of the workplace, and being regarded as dispensable or peripheral (Holmes


Budget Planning and Control: Tootsie Roll Industries Research Paper custom essay help

About the company Tootsie Roll Industries is based in the United States and it deals with the production of food items that have high levels of Carbohydrates and sugar. The company was established in 1896 and it operates in the confectionery industry. Currently, it is a public company that trades on the New York Stock Exchange with the ticker symbol TR.

Currently, the shares of the company are trading at $31.86 per share. Further, the company has a market capitalization of 2.0 billion. At the end of the year 2014, the total revenue of the company amounted to $544 million while the operating income totaled to $84 million, an equivalent of 15.4% of sales. The net income for the year amounted to $63 million. The total assets at the end of the year 2014 amounted to $910 million, while liabilities and equity amounted to $220 million and $691 million.

A review of the balance sheet shows that the company has more equity than debt in the capital structure. A review of the trend of the performance of the company over the years shows that the performance of the company has improved. Finally, the company has engaged more than 2000 employees. The paper seeks to analyze various aspects of budgeting for Tootsie Roll Industries.

Reasons for budgeting There are a number of reasons why companies need to prepare and manage budgets on a period basis. The first reason is that budgets enable the management to plan for the future (Brigham


The State of Texas Academic Readiness Research Paper college admissions essay help: college admissions essay help

Introduction The state of Texas has had a statewide program for academic assessment since 1979 (Keating 562). The State of Texas Assessment of Academic Readiness (STAAR) was enacted in 2007, and the implementation started in 2011. The main aim of the STAAR is to appraise the knowledge of students and skills.

The scope of the STAAR is to test students in grades three through to eight in reading, math, science, and social studies (Guisbond, Neil and Schaeffer 35). In addition, it includes assessments carried at the end of the course and taken between grades 9 and 12. The STAAR has experience mixed reactions in Texas.

Proponents argue that it provides the best alternative to measure knowledge and skills of students. On the other hand, there are counter arguments that the program causes mental and emotional strain on the key stakeholders i.e. the students, parents and teachers (Dutro and Selland 342). This paper analyzes the issues facing the program based on the counter argument.

Measuring Knowledge using STAAR The STAAR is designed to ensure that a student passes a minimum of 11 end-of-course exams (EOC) in order to graduate. The students must achieve a minimum cumulative score on all the given exams. According to Dutro and Selland students are supposed to pass all EOC assessments in order to graduate from the high school (347). The EOC accounts for 15% of the students’ grade. Thus, a failure in an EOC may bar a student graduating from high school.

According to Featherston, the STAAR places a lot of emphasis on testing, this negates the teaching to acquire basic skills and knowledge (3). Teachers have resulted in teaching towards the tests. In addition, the students are more anxious about the tests due to the time pressures and formalities that relate to STAAR that end up placing strain on them to perform well. Thus, the students may fail due to the pressure or pass with flying colors due to the fear of the consequences.

This is due to the fact that the current standardized testing is based on ‘test and punish policies’ (Weiss par. 3). While substantiating the claims, Warren and Grodsky stated that STAAR does not measure the knowledge of students (647). For example, a study conducted by Dutro and Selland, established that majority of tests contain information that is hard to understand and thus, the tests do not properly assess skills and knowledge (357).

In the study by Dutro and Selland, a student exclaimed that “I was finally happy when I could read chapter books, but I know I’m not good at it. I do badly on those tests. When we take them, I just know it will be another low point, so the books I like, I know they are too low for those tests” (359).This is a pointer that the STAAR has not been able to evaluate the students’ knowledge.

Get your 100% original paper on any topic done in as little as 3 hours Learn More Warren and Grodsky added that the tests under STAAR are too many and thus causes the students to lose interest in the learning process (648). Cramming of the content being taught has replaced the basic learning process, which builds the students critical thinking skills. This is contrary to basic the teaching process in which testing is supposed to link the learning materials and the student in order to promote critical thinking and understanding the concept of issues being taught.

However the advocates of the STAAR state the standardized testing is the only viable option to assess students’ knowledge and skills. This is because some teachers and parents trust that STAAR determines the academic situation of students in relation to writing and reading.

Featherston added that the STAAR develops and administers tests that assess students’ knowledge against the set standards for learning (4). As a result, this ensures that all students have the required proficiencies in knowledge and skills and that as they progress to the next grade they are not falsely promoted.

Preparedness of Teachers to Give Students what they need for STAAR The state of Texas has developed new curriculum for subjects such as World Geography and Biology. The standards for the new curriculum have been adopted by the State Board of Education (Guisbond, Neil and Schaeffer 36). However, the state of Texas has not provided materials required to boost the program. The teachers lack textbooks that promote the new curriculum standards.

Dutro and Selland stated that the STARR has shifted the focus of teachers from guiding students to gain critical thinking skills that students require for their college and future careers to ‘teaching to the test’ (360). Furthermore, the EOC evaluation tests are normally written in a complex language, three Lexile levels. This implies that the student may be aware of the subject matter but may not understand the tests because they are written in language that is higher than their normal grade.

In the support that teachers are not giving the students what they need to prepare for STAAR, a university professor, Walter Stroup posited that STAAR is about how well the students are at doing the standardized tests (Weiss par. 1). Thus, teachers do not teach the right content. However, proponents argue that STAAR has led to teachers proving the students with the content they require in order to prepare them for college and future careers.

For instance, it has led to a shift from grade-based to course-based assessments. In addition, the standardized tests have revolutionized the teaching process because teachers can link performance standards to external evidence of postsecondary readiness. Thus, there is the need to device other measures to evaluate the educators and students in order to improve academic performance and equity.

We will write a custom Research Paper on The State of Texas Academic Readiness specifically for you! Get your first paper with 15% OFF Learn More Conclusion Based on the arguments, it can be generalized that STAAR has increased the test workload for teachers, students, and the parents. The emphasis on the standardized testing has led to teachers aligning the teaching strategies to ‘teaching to the test’. This has negated the principle that education is about learning and understanding.

However, it is worth noting that STAAR is not entirely terrible. The lack of proper standardized tests, teachers and parents will not know the academic progress and preparedness of students to move to the next level of education. Thus, there is the need for test standards that uphold holistic learning of students and that motivate teachers rather than pressurizing them.

The tests should be designed in relation to understanding the implications of standardized testing and their effects on students’ mental and emotional wellbeing. The tests should be designed in a manner that incorporates the empowerment ability in which teachers are provided with learning materials to prepare students to achieve the set standards.

Works Cited Dutro, Elizabeth, and Makenzie Selland. ““I Like to Read, but I Know I’m Not Good at It”: Children’s Perspectives on High‐Stakes Testing in a High‐Poverty School.” Curriculum Inquiry 42.3 (2012): 340-367. Print.

Featherston, Mark. High-stakes testing policy in Texas: Describing the attitudes of young college graduates, Texas: Texas State University, 2011. Print.

Guisbond, Lisa, Monty Neill, and Bob Schaeffer. Resistance to high-stakes testing to spreads. District Administration 48.8 (2012): 34-42. Print.

Keating, Daniel. “Formative evaluation of the Early Development Instrument: Progress and prospects.” Early Education and Development 18.3 (2007): 561-570. Print.

Warren, John, and Eric Grodsky. Exit exams harm students who fail them– and don’t benefit students who pass them. Phi Delta Kappan 90.9 (2009): 645-649. Print. Weiss, Jeffrey. Texas’ standardized tests a poor measure of what students learned, UT- Austin professor says. 11 Aug. 2012. Web.

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Tencent Company Evaluation Essay best college essay help

Introduction of Tencent Tencent is a China-based investment holding company that was founded in 1998, and one that provides a wide range of internet services. The company’s headquarters are located in Shenzhen, China. Some of the ventures that Tencent engages in include entertainment, media, and value added internet and phone services. Currently, Tencent holds a significant market share of China’s internet services.

The company has continued to come up with innovative products including Tencent QQ, which was first released in 1999. The company’s Mobile QQ was launched as a joint venture in the year 2000 and it went on to become the third largest mobile phone service provider in the world. Mobile QQ revolutionized communication at the time of its inception because it allowed users to send messages directly to personal computers. Tencent started trading publicly in June of 2004 at the Hong Kong Stock Exchange.

By the year 2013, the company had an annual total revenue of $9.913 billion dollars and an average growth rate of approximately thirty-eight percent. WeChat is one of Tencent’s flagship products and it has often served as the company’s strategic tool for growth. Consequently, WeChat has spawned various other products and services for Tencent.

Tencent’s Market Position Tencent has mostly centralized its operations in China but the company formally launched its international operations in 2005. The company ventured into worldwide market through an international business group. Currently, Tencent has market presence in North America, Europe, and Southeast Asia. Since the company became an international outfit, it has also become the fourth most innovative company in Asia according to “Forbes Lists”.

In 2003, “Forbes” listed Tencent at position eighteen in the category of World’s Most Innovative Companies. Tencent’s entry into the international markets was also aided by the company’s acquisition of overseas brands such as Epic Games and Flash Sales Website Fab. Both of these companies are based in the United States and they have since been incorporated into Tencent’s portfolio.

In china, Tencent remains a dominant market force on several fronts. First, two of Tencent’s third party payment platforms are widely used within China. Both WeChat and Tenpay are ranked third and fourth respectively when it comes to the most regularly used third-party payment platforms in the country. The top two market performers in this category are Alipay and Paypal, and they both have presence around the world.

Tencent’s most successful product integration happened in 2014, when the company partnered with Didi Taxi as method of raising the consumer profile of WeChat’s third party payment application. Tencent has an absolute market grip on the Chinese mobile market through its product integration efforts.

Get your 100% original paper on any topic done in as little as 3 hours Learn More For instance, Tencent has integrated seven distinct businesses with the aim of catering for customers’ needs from a single location. Tencent’s leading products in china include; Tencent QQ- an online instant messaging software, Qzone- a restrictive multidimensional communication software, and Tenpay- a secure online payment platform.

WeChat WeChat is one of the most recent additions on the Tencent’s innovative products profile. WeChat began as a mobile phone based application that was provided free to customers. Through this free application, customers were able to send instant messages and share photos and videos across various platforms. WeChat was instituted in the year 2011 by a dedicated team of designers. WeChat functions are similar to those of WhatsApp, another popular mobile-based communication application.

However, WeChat provides customers with the ability to communicate through video interfaces. In addition, WeChat has a functionality that integrates geographical positioning with communication thereby giving communicators the ability to discover other like-minded individuals who are close to them. In total, WeChat has four distinct features; Shake, People Nearby, Moments, and the Public Platform.

Research for the development of the WeChat application began in 2010 at Tencent’s Research and Project Centre. In China, the first final version of the application was known as ‘Weixin’ but it was later rebranded to ‘WeChat’ in order for it to have a more ‘international’ appeal. Currently, WeChat boasts of more than six hundred million users per month. The number of active users has also been on a constant growth trajectory.

The WeChat Public Platform is intended for use by both individuals and companies. The platform allows users to create accounts that can consequently attract subscribers. ‘Service’ WeChat accounts allow organizations to interact better with their customers. The ‘Shake’ and ‘People Nearby’ applications are designed as tools of social interactions where people could chat with other individuals in close proximity. WeChat’s ‘Moments’ platform is designed to allow sharing of media including photos, videos, and music files.

‘Moments’ has been instrumental in increasing WeChat’s overall user-base by a factor of one hundred and twenty one percent per year for the last two years. Tencent used WeChat’s popularity with users to launch a mobile-based payment system. WeChat Payment contains elements of Tencent’s Tenpay to create a system that allows customers to make payments for goods and services.

WeChat Payment has since partnered with other major brands such as Starbucks and McDonald’s. WeChat has also partnered with Didi Taxi through a US$15 million direct investment by Tencent. The Didi-WeChat acts as a connector between passengers and taxi drivers, and also offers a payment platform for services rendered.

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Uber Company Essay best essay help

Table of Contents Introduction

Current Business Issues

Potential Future Business Issues

Factors for Uber’s Success in International Markets

Challenges to Expand Business in Other Countries



Introduction Nowadays, the taxi industry has been considerably improved and varied. There are many interesting options on how to satisfy customers, offer appropriate services, and gain a number of financial and organizational benefits. Though there may be certain challenges and mistakes in a decision-making process, taxi companies try to solve the problems in a short period of time and make sure employees and customers are satisfied with the conditions offered.

Uber is one of the well-known taxi companies around the whole globe. Its services can be offered in a number of the American cities, as well as in the European cities such as Rome, Minsk, Lisbon, Turin, etc. Uber is the company that offers a good work for drivers and high-quality services for passengers.

However, like any developing or developed company, Uber can be under a threat of some financial instabilities or organizational challenges. The current paper aims at analyzing Uber’s current and potential future business issues, the factors that define the success of the company or may challenge it in different countries. In fact, the analysis of the Uber’s financial perspectives is a good chance to understand different aspects of the international market and define the most appropriate solutions.

Current Business Issues Uber is a young company. It was founded in 2009 by the Americans, Travis Kalanick and Garrett Camp (About Uber, 2015). However, during the last five years, the company has survived a number of conflicts, discussions, and evaluations. The current business issues are based on the experience gained from 2009 till today.

Being introduced as a private taxi company, Uber expanded its services from a city to a city. In 2012, Uber became an international company and offered its services for the citizens of Paris. Nowadays, Uber is available to people in 58 countries of different continents. The citizens of more than 300 cities worldwide are able to use the Uber’s services any time they need.

The company is valued at about $50 billion (Higson, 2015). These indicators may tell a lot about the current situation of the company and make some predictions about its possible development. On the one hand, it is evident that customers are satisfied with the possibilities to have more convenient as the company’s founders can open new departments in different parts of the world.

On the other hand, the information that can be found online proves that Uber faces a lot of challenges with other international and local taxi companies (Cheok, 2015). For example, French and Russian representatives admitted that Uber could not offer its services to the citizens without appropriate licenses.

Get your 100% original paper on any topic done in as little as 3 hours Learn More In Germany, Belgium, and Spain, Uber has to solve many legal problems (Cheok, 2015). The Taiwan government identified the services of Uber as illegal. In fact, the current business affairs of the company under consideration are not as good and satisfactory as they are expected.

As a sprawling logistics company, Uber has already achieved a lot in the taxi industry (McAlone, 2015). Despite numerous misunderstandings and the necessity to prove its appropriateness and correctness, Uber has survived. Its current situation has good prospects. Its founders admit the justification of the attempts made during the last six years. Now, they enjoy and use the benefits Uber offers.

Potential Future Business Issues Sometimes, it is hard to realize what to expect from such companies like Uber that have been developed within a short period of time and become successful at the international level. The evaluation of its potential future business issues is unpredictable. Still, it is possible to offer several ideas.

For example, one of its co-founders, Kalanick believes that Uber has all chances to spread its services in the way it can be more effective to be the Uber’s passenger than to own a car (Shontell, 2015). In fact, the prospects described by the owners of the company and the abilities help to realize that the future of the company can be successful.

It is possible to provide people with taxi services for affordable prices around the whole world. Even the point that some people want to travel without drivers does not create a problem for the company. Kalanick thinks about the possibility to provide people with taxi services without chauffeurs (Shontell, 2015).

It is expected that people learn more about Uber and want to have such services available in their towns. It is possible for the company to think about the possibility to offer its services in small towns. The access to the Internet is possible in villages nowadays. That is why it should not cause a problem for a person to register and become a passenger of Uber within a short period of time. Still, the business issues that can be developed in the nearest future are connected with the possibility to have more countries and towns being involved.

It is also possible to have more benefits due to the possibility to offer diverse services of various qualities. Passengers with various incomes can use Uber. Another potential issue is the cooperation with huge international companies. The question of comfortable and appropriate transportation rises in a number of companies. Business people want to be sure in the services they order. That is why Uber can offer taxi for people as well as cargo transportation around the whole world.

We will write a custom Essay on Uber Company specifically for you! Get your first paper with 15% OFF Learn More Factors for Uber’s Success in International Markets The concepts of international marketing help to understand what skills should be developed, clarify what knowledge is necessary to work effectively, and make the decisions that can define the success of companies under analysis (Doole


Motivation in Higher Education Report (Assessment) cheap essay help: cheap essay help

Motivation in higher education is the area of special concern for many researchers. Müller and Palekčić focus on the continuity of motivation in the context of higher education. The researchers explore the way autonomy, competence and social relatedness affect motivation during a specific time span. It is found that the overall degree of motivation does not change significantly, but the influence of autonomy and competence deteriorate while social connectedness becomes a leading factor affecting motivation (Müller and Palekčić 31).

The research in question is a quantitative study. 104 students took part in the survey aimed at identifying their motivation and its change throughout three years of their study. The dependent variable was the motivation, and the independent variables were the three time points at which the data were collected (Müller and Palekčić 34).

Notably, literature review provides the necessary context and aligns the research with other studies in the field. The researchers also provided the information on the gaps in the existing research. At that, it would play the same role if the research was based on qualitative or quantitative method.

The present research is based on the self-determination theory (SDT) developed by Deci and Ryan. The researchers employ the concepts of intrinsic and extrinsic motivation (Müller and Palekčić 32). The theory was the foundation of the study as the researchers traced the way both types of motivation changed throughout their studies.

The researchers focus on quantitative data, and the theory was used to identify major aspects of motivation. If the researchers chose another design, they would focus on attitudes of students and reasons for the motivation change rather than identification of the trend.

Research Questions It is necessary to note that social interactions have proved to be an important constituent part of students’ motivation in higher education (Jones 272). This element can be associated with both intrinsic and extrinsic motivation (Holder 245; Savage, Birch and Noussi 40). It has been acknowledged that academic engagement enhances if social integration is involved (Nukpe 13).

Such forms of connectedness as socializing, peer assessment and counselling are especially valuable (Topping 631). At that, proper relations with the faculty also plays an important role in the construction of motivation. Importantly, it has been found that the level of social relatedness remains stable throughout students’ studies (Müller and Palekčić 31).

Get your 100% original paper on any topic done in as little as 3 hours Learn More The purpose of this research is to identify the role of social relatedness for motivation in higher education as seen by students.

Therefore, the research question for the qualitative study can be formulated as follows: How important is social relatedness for undergraduate students of different higher educational establishments?

The sub-questions of the present research are as follows:

What are students’ ideas on their relations with peers as well as educators?

Do students think these relations have an impact on their academic performance?

Why or why not do these relations influence students’ academic performance as seen by students?

To what extent has the degree of students’ social relatedness changed throughout their studies?

We will write a custom Assessment on Motivation in Higher Education specifically for you! Get your first paper with 15% OFF Learn More Why have these changes (if any) taken place as seen by students?

What motivates students as regard social links as seen by students?

Methodology The present research will be based on the case study design. The research procedure employed will be long interviews. The participants of the studies will be undergraduate students of three different colleges. These will be local higher educational establishments. Two male and two female students from each college will be interviewed.

This will increase the validity of the data obtained. The samples will be randomly chosen among undergraduate students with the academic score higher than 70%. The age of students will be 20-23 years old. It is noteworthy that students living on campus, as well as students living outside, will be interviewed. This will unveil the difference (if any) between social relatedness in students who spend most of their time on campus and those who are not fully integrated (live at home).

The interviews will be held in the college territory to help students feel comfortable. The interviews will be tape-recorded. The students will answer a variety of open-ended questions aimed at eliciting their attitudes towards and ideas on the role of social relatedness in their academic life. The researcher will encourage students to reflect on their performance provided social contacts were excluded from their academic life.

The special attention will be paid to existing contacts of the participants. Thus, the researchers will identify the degree of students’ relatedness and the number of their social links within their academic environment. Students ideas on motivation will also be analyzed. Thus, students will contemplate on factors motivating them to study harder. The questions will be developed prior to the research, but the researcher will be able to ask additional questions based on the participants’ responses.

The primary data analysis procedure will be coding. To ensure the validity of the data, member checks will be utilized. Confidentiality and anonymity will be ensured, and written consent will be obtained from the students.

Works Cited Holder, Bruce. “An Investigation of Hope, Academics, Environment, and Motivation as Predictors of Persistence in Higher Education Online Programs.” Internet and Higher Education 10.1 (2007): 245-260. Print.

Not sure if you can write a paper on Motivation in Higher Education by yourself? We can help you for only $16.05 $11/page Learn More Jones, Brett D. “Motivating Students to Engage in Learning: The MUSIC Model of Academic Motivation.” International Journal of Teaching and Learning in Higher Education 21.2 (2009): 272-285. Print.

Müller, Florian H. and Marko Palekčić. “Continuity of Motivation in Higher Education: A Three-Year Follow-Up Study.” Review of Psychology 12.1 (2005): 31-43. Print.

Nukpe, Philip. “Motivation: Theory and Use in Higher Education.” Investigations in University Teaching and Learning 8.1 (2012): 11-17. Print.

Savage, Nick, Roy Birch and Eleni Noussi. ” Motivation of Engineering Students in Higher Education.” Engineering Education 6.2 (2011): 39-46. Print.

Topping, Keith J. “Trends in Peer Learning.” Educational Psychology 25.6 (2005): 631-645. Print.


Uber Company Essay cheap essay help

Table of Contents Introduction

Current Business Issues

Potential Future Business Issues

Factors for Uber’s Success in International Markets

Challenges to Expand Business in Other Countries



Introduction Nowadays, the taxi industry has been considerably improved and varied. There are many interesting options on how to satisfy customers, offer appropriate services, and gain a number of financial and organizational benefits. Though there may be certain challenges and mistakes in a decision-making process, taxi companies try to solve the problems in a short period of time and make sure employees and customers are satisfied with the conditions offered.

Uber is one of the well-known taxi companies around the whole globe. Its services can be offered in a number of the American cities, as well as in the European cities such as Rome, Minsk, Lisbon, Turin, etc. Uber is the company that offers a good work for drivers and high-quality services for passengers.

However, like any developing or developed company, Uber can be under a threat of some financial instabilities or organizational challenges. The current paper aims at analyzing Uber’s current and potential future business issues, the factors that define the success of the company or may challenge it in different countries. In fact, the analysis of the Uber’s financial perspectives is a good chance to understand different aspects of the international market and define the most appropriate solutions.

Current Business Issues Uber is a young company. It was founded in 2009 by the Americans, Travis Kalanick and Garrett Camp (About Uber, 2015). However, during the last five years, the company has survived a number of conflicts, discussions, and evaluations. The current business issues are based on the experience gained from 2009 till today.

Being introduced as a private taxi company, Uber expanded its services from a city to a city. In 2012, Uber became an international company and offered its services for the citizens of Paris. Nowadays, Uber is available to people in 58 countries of different continents. The citizens of more than 300 cities worldwide are able to use the Uber’s services any time they need.

The company is valued at about $50 billion (Higson, 2015). These indicators may tell a lot about the current situation of the company and make some predictions about its possible development. On the one hand, it is evident that customers are satisfied with the possibilities to have more convenient as the company’s founders can open new departments in different parts of the world.

On the other hand, the information that can be found online proves that Uber faces a lot of challenges with other international and local taxi companies (Cheok, 2015). For example, French and Russian representatives admitted that Uber could not offer its services to the citizens without appropriate licenses.

Get your 100% original paper on any topic done in as little as 3 hours Learn More In Germany, Belgium, and Spain, Uber has to solve many legal problems (Cheok, 2015). The Taiwan government identified the services of Uber as illegal. In fact, the current business affairs of the company under consideration are not as good and satisfactory as they are expected.

As a sprawling logistics company, Uber has already achieved a lot in the taxi industry (McAlone, 2015). Despite numerous misunderstandings and the necessity to prove its appropriateness and correctness, Uber has survived. Its current situation has good prospects. Its founders admit the justification of the attempts made during the last six years. Now, they enjoy and use the benefits Uber offers.

Potential Future Business Issues Sometimes, it is hard to realize what to expect from such companies like Uber that have been developed within a short period of time and become successful at the international level. The evaluation of its potential future business issues is unpredictable. Still, it is possible to offer several ideas.

For example, one of its co-founders, Kalanick believes that Uber has all chances to spread its services in the way it can be more effective to be the Uber’s passenger than to own a car (Shontell, 2015). In fact, the prospects described by the owners of the company and the abilities help to realize that the future of the company can be successful.

It is possible to provide people with taxi services for affordable prices around the whole world. Even the point that some people want to travel without drivers does not create a problem for the company. Kalanick thinks about the possibility to provide people with taxi services without chauffeurs (Shontell, 2015).

It is expected that people learn more about Uber and want to have such services available in their towns. It is possible for the company to think about the possibility to offer its services in small towns. The access to the Internet is possible in villages nowadays. That is why it should not cause a problem for a person to register and become a passenger of Uber within a short period of time. Still, the business issues that can be developed in the nearest future are connected with the possibility to have more countries and towns being involved.

It is also possible to have more benefits due to the possibility to offer diverse services of various qualities. Passengers with various incomes can use Uber. Another potential issue is the cooperation with huge international companies. The question of comfortable and appropriate transportation rises in a number of companies. Business people want to be sure in the services they order. That is why Uber can offer taxi for people as well as cargo transportation around the whole world.

We will write a custom Essay on Uber Company specifically for you! Get your first paper with 15% OFF Learn More Factors for Uber’s Success in International Markets The concepts of international marketing help to understand what skills should be developed, clarify what knowledge is necessary to work effectively, and make the decisions that can define the success of companies under analysis (Doole


Improving the Quality of Staff’s Performance Proposal argumentative essay help: argumentative essay help

Executive Summary Promoting change and the improvement of quality standards is essential for a company aiming to become a global leader. The given objective, however, often requires the reconsideration of the leadership strategy adopted by the company managers and its further adjustment to the requirements of the global market.

However, in most instances, the company managers may be unwilling to alter the traditional behavioral patterns, including both theirs and the ones of the staff due to the difficulty of the procedure and the need to change their values.

A training session aimed at promoting a different leadership strategy and, therefore, a different approach toward the workplace issues, including conflicts, the distribution of roles and responsibilities, the communication process, etc., will help the managers gear the employees’ efforts the right direction; as a result, a significant increase in the quality of the products and services provided is expected.

The training session will include a set of short personal interviews regarding the issues such as the personal values of the managers, their concept of quality and corporate responsibility, and the information concerning the unique personality traits of the respondents.

The training, which will include several scenarios, in which the managers will have to solve leadership-related issue, will close with another assessment. Afterward, the results of each evaluation will be compared and the verdict regarding the effect of the training will be provided. It is expected that the training program will have a huge effect of both the managers and the staff members.

Overview Statement Investing in the development of the company’s human resources is an essential element of a reasonable financial strategy and an adequate HRM approach as it provides premises for the promotion of stakeholder-oriented values in the firm and the consistent improvement of product quality (Thite, Kavanagh, and Johnson 24).

By enhancing the process of staff’s professional development, one will create premises for the steady development of the organization since the employees’ competencies are going to upgrade along with the progress of the organization.

Get your 100% original paper on any topic done in as little as 3 hours Learn More Background Company M has only recently started operating in the U.S. market by providing services in the food industry. By putting a very strong emphasis on the production of the food that is healthy, tasty, and vegetarian, the organization has gained recognition in the local market.

However, the need to expand triggered the necessity to change the existing leadership style and the tools for managing the staff and improving their performance has emerged. To make sure that the quality of the goods produced complies with the existing regulations, the firm will have to consider the tools for boosting the staff’s motivation.


In light of the fact that the significance of healthy food has been growing consistently over the past few decades, the emergence of numerous companies operating in the same area, as well as the enhancement of the global organizations’ positions was rather expected. Therefore, to enter the designated environment, the firm will have to make sure that the quality of the products is high enough to satisfy the customers, meet the standards of the global market and, therefore, increase the firm’s competitiveness rates.

Herein the need to improve the skills of the staff lies; by teaching the current staff instead of hiring new members, Company M is likely to advance in the target market. Since the firm will not have to recruit the new staff and make them acquire the skills that the current company members already have, it will have ample opportunities for saving an impressive amount of money.

More importantly, Company M will use the services of devoted staff members, who will be loyal to the organization and appreciate it, thus, promoting its further development.

The process of acquiring new skills is, however, fraught with several difficulties, the issue of motivation and the approach to be taken to advance adult learners being the key ones. Indeed, applying the learning theories that are typically used to teach students does not seem reasonable, as adults have different values, goals and, therefore, patterns of learning.


The purpose of the study, therefore, concerns the development of a viable strategy for manager training, which will help improve their skills so that they could enhance the process of knowledge acquisition among the staff and the organization could live up to the standards set by the firms operating in the environment of the global economy.

We will write a custom Proposal on Improving the Quality of Staff’s Performance specifically for you! Get your first paper with 15% OFF Learn More Particularly, the set of exercises and the information layout will have to be identified so that the plan could be completed and the improvement of the level of the employees’ expertise could be upgraded correspondingly.

Company Description Company M can be defined as medium entrepreneurship that is willing to expand by attracting an increasingly large number of customers. The organization has been focusing primarily on the promotion of its product to the target audience, research and development, the branding strategy and the new marketing tools (e.g., social networks).

Market Performance

Becoming successful in the food industry is a challenging g task due to the abundance of middle and small entrepreneurship in both the Middle east and the global markets. Moreover, the fact that the latter is dominated by massive corporations operating in the food industry means that Company M may be squashed by its influential rivals when emerging in the designated market.

Nevertheless, it can be assumed that, by increasing the quality of its goods and enhancing the production process, the firm may gain significant weight in the target environment by offering the unique products of the Arab cuisine, an opportunity, which other companies may overlook.

Organizational Behavior

The members of the company are affected by the leadership style chosen by the company leader and accepted by managers to a considerable extent. Particularly, the fact that the firm is handled with the help of a laissez-faire approach sets a range of obstacles to achieving success in the global economy.

As a recent analysis of the company has shown, the firm may suffer from the lack of cohesion between the actions of the staff; particularly, the cooperation between different departments of the organization may be viewed as one of the most questionable aspects of its performance.

Herein the key issue regarding the required change lies; instead of using the laissez-faire leadership style, which provides the employees with an excessive amount of options as far as their professional choices are concerned, the managers should direct and motivate them, at the same time making sure that the employees should be both independent and ethical in their decision-making. In other words, both the company’s leader and the managers should adopt the transformative leadership style.


Defined as “is a part of new leadership paradigm and explains a process that changes the people and is connected to values, moral characteristics and long-term goals” (Baharlou 609–610), the transformative leadership approach creates the environment, in which the staff’s motivation can be enhanced significantly.

Not sure if you can write a paper on Improving the Quality of Staff’s Performance by yourself? We can help you for only $16.05 $11/page Learn More According to a recent study, the specified tool “increases satisfaction of subordinates and their trust in leadership and their emotional commitment” (Baharlou 610). However, to make sure that the managers use their power reasonably and carry out an adequate policy by providing employees with enough support to boost their motivation and engagement rates, one will have to redesign the company’s values and promote them to the managers.

While one might argue that the adoption of the laissez-faire leadership style as a management tool is not a bad idea, seeing that it reinforces the significance of the staff’s professional independence, it may hinder the process of cooperation between the firm’s departments in the realm of the global economy.

Seeing that the affiliates of the entrepreneurship will be quite distant from each other, making certain that the managers comply with the uniform leadership policy and promote the same values to the staff members are essential steps.

Herein the significance of the transformative leadership lies; putting a strong emphasis on the corporate values, it sets the stage for the further promotion of the Corporate Social Responsibility among the managers and the employees alike. The development of CSR, in its turn, will trigger an immediate increase in the quality of the products, simultaneously reducing the possibility of a corporate fraud.

Educational Approach: Summary Andragogy

As it has been stressed above, there is a significant gap between the learning behavior of adolescents and that one of adult learners. As a rule, in contrast to younger learners, adult ones know exactly what they want to achieve and how. Therefore, without a goal or set of objectives to strive form, adults will be unable to acquire the necessary skills and learn the required information in a proper manner.

Thus, it will be reasonable to suggest andragogy as the theoretical foundation for teaching the members of Company M. Andragogy is used widely as a tool for addressing the needs of adult learners and allowing them to develop in the manner that they are comfortable with (Melick and Melick 108).

Theory and Practice

Applying the above-mentioned concepts to practice, one must put the stage involving the clarification of the company’s goals and the significance thereof to the staff members at the top of the priorities list. In other words, it is essential that the employees should be able to relate to the program and have a clear idea of the stages that they will have to pass through in order to meet the requirements set by the organization.

Workshop Lesson Plan Needs Assessment Components

Because of the necessity to attain the goals of the firm and at the same time convince the staff members that they need the specified training session as instructed by the andragogy theory, one will have to consider an introductory assessment, which will help the organization acts in their best interests of the staff members. In addition, the course of the further training session will have to be outlined.

The needs assessment will be carried out as a series of personal interviews. Particularly, the managers will have to answer the questions regarding their goals, aspirations, and demands. Thus, the means of promoting the designated leadership strategy to each of them efficiently can be identified.

For instance, several managers have been displaying a strong tendency to avoid conflicts in the workplace. Therefore, the specified members of the organization will have to be taught about the significance of the negotiation strategy based on compromise as opposed to the one based on avoidance.

It should also be noted that the principles of the MBTI approach should be incorporated into the assessment. Specifically the test results should provide the managers and the company with the information concerning the manner, in which the former can be approached and the tools that may increase motivation rates among them.

According to the existing definition, the MBTI tool helps carry out the procedure of “psychological typing” (Ao 175). Hence, the individual characteristics of the managers can be identified so that the further course of the training process could be adjusted to meet the company’s quality requirements and help the managers acquire the corresponding leadership skills to boost the staff’s initiative and performance rates.

The needs assessment will include the questions concerning the elements of the workplace operations that the managers find the most exciting, the ones that they consider the most tedious, the staff’s expectations and whether the company meets them, and the employees’ wishes concerning the possible changes in the workplace.

It is believed that there is no need to ask the questions regarding their motivation, since the managers may possibly refuse to speak their mind in fear of providing the answer that will define them as lacking initiative and corporate spirit.

Last but definitely not least, the issues regarding the unique characteristics of the Arab Middle East residents need to be taken into account when carrying out the training process. Specifically, the cultural issues such as the concept of personal space will have to be taken into account.

To be more specific, the training process should occur in the setting that will presuppose a close communication between the managers and the instructor. Moreover, it will be required that the communication should be carried out with very little physical distance between the coach and the managers. The given modification of the traditional training session is predisposed by the fact that the Arab Middle East culture involves very close communication, during which the participants reduce the amount of space between each other to a minimum.

The specified characteristics of the Arab Middle east culture stands in sharp contrast to the European and American ones (Rinke and Röder 1277); nevertheless, it has to be appreciated and complied with so that the managers of Company M could feel inclined toward changing their typical behavioral patterns in the workplace and accepting new and improved ones.

The change in question can be carried out by sitting close to the respondent when conducting an interview mentioned above. Thus, the managers are unlikely to be reluctant to share the details of their workplace experiences with the interviewer.

Program Design Theories

Approaching the issue, one must consider the theory of change as the basis for the design of the program in question. Although being a part and parcel of every single domain, including business, change is not typically accepted warmly by employees.

The reasons for the specified type of behavior are quite understandable; apart from having to carry out the tasks related to their daily routine, the employees will have to adjust to new requirements; therefore, the number of responsibilities that they will have to accept is going to snowball.

Herein the significance of choosing the proper theoretical foundation for the program design lies. Seeing that it is the change that creates the greatest obstacle on the staff’s way to accepting the new design of the organization and the new roles and responsibilities, the key tenets of the theory based on the integrative model will have to be included into the design of the program because the specified model allows the managers to “not only look at the different aspects of competency development within an organization but also assess the interconnections between these aspects, putting competency development in a broader perspective” (Vos, Hauw, and Willemse 7).

Evaluation Components

The staff of the organization will be evaluated twice in the course of training. First, the employees will undergo a series of questions concerning their motivations, their idea of corporate responsibility, their willingness to acquire new knowledge and leadership skills, etc, prior to the training. As soon as the training is over, the managers will be interviewed once again and asked similar questions allowing the staff to show what they have learned during the training session.

The evaluation will consist of the questions concerning the personal impressions and expectations of the staff members, the location and assessment of their unique characteristics, and their potential as leaders. A comparison of the interview results retrieved after the first and the second evaluation will be carried out afterward.

Thus, the rate of the employees’ readiness for the alterations of the workplace to occur and the acceptance of their new roles and responsibilities can be identified. It is expected that the company members will reconsider their values and be ready to alter their behavioral patterns and values as far as the key workplace processes are concerned.

Recommendations It is strongly suggested that the company in question should reconsider the current leadership approach so that the staff’s motivation rates could be enhanced and that the premises for improving the quality of the goods produced could be created. As the analysis of the company’s components conducted above has shown, the organization thrives on the marketing strategy and the promotion of a single brand, which as an approach, is quite adequate since it makes the organization competitive.

However, the lack of emphasis on the quality control processes along with the inconsistencies in the motivation rates of the staff shows that the current leadership strategy and the tools for promoting corporate values could use a major improvement. Therefore, the training process should be aimed at promoting new corporate values and goals, which will help reinforce the significance of corporate ethics and help the staff members develop the required amount of corporate social responsibility.

Making a firm succeed I the environment of the global economy is a challenging task; however, with a set of strategies aimed at improving the quality of the firm’s production by carrying out a series of training sessions with the staff, Company M is going to become competitive in the global market.

Works Cited Ao, Xiaolan. “Effective Communication With USA and China Community Leaders: Using Psychological Typing Analysis.” Journal of US-China Public Administration 10.2 (2013): 174–183. Print.

Baharlou, Nazila. “Investigating the Effect of Transformative Leadership on Promotion of Employees: Job Performance Based on the Role of Trust as a Mediator.” Journal UMP Social Sciences and Technology Management 3.2 (2015): 609–618. Print.

Melick, Richart R., and Shela Melick. Teaching that Transforms: Facilitating Life Change Through Adult Bible Teaching. Nashville, TN: B


Using Leadership to Improve Ethical Performance Response Essay essay help online: essay help online

Background This paper is premised on an interview between the author and the head teacher of Delaware school. The interview centered on leadership whereby the author sought to unravel the connection between leadership and ethics. To achieve the stated objective, the author based the interview on pre-prepared questions that she posed to the interviewee. The interviewee’s responses were weighed against the literature to test their reliability.

How would you define leadership?

Based on the interviewee’s response, leadership refers to the provision of guidance and the necessary support to the junior staff by the managers. This definition of leadership is congruent with the definition offered by other scholars. Bolden and Gosling (2006) define leadership as the ability of a team leader to organize and plan tasks and to provide the necessary support to the junior staff in the course of dispensing their roles.

Selznick (2011) claims that leadership involves the use of the leadership skills to organize groups and to mobilize them to work hard towards achieving the set targets. It involves assigning tasks and conducting regular checks to detect any deviations from the normal business practice.

My interviewee noted that she cultivates a culture that fosters teamwork to achieve the objectives of the firm. Additionally, she consults her subordinates before making decisions that may affect the firm’s operations. She exercises a democratic style of leadership whereby the ideas of each employee counts. She claims that she furthers her leadership skills from listening to the employees’ ideas.

As a leader, what do you do when people on your team are not pulling their weight?

Schein (2010) states that personal issues coupled with the lack of skills contribute to the employees’ failure to work as expected. In that regard, leaders should avoid imposing punishments on employees for under performance. Instead, leaders should find the underlying cause of the problem to make an informed decision regarding the approach to adopt. My interviewee’s response to the stated question seems congruent with the findings in the literature.

She acknowledged the need to investigate the causes of the employee’s performance as opposed to confronting them. She stated that when faced with such a situation, she first talks to the employee personally to determine the reasons for the underperformance.

From the interview, I learnt that the leader exercises a servant style of leadership whereby she assists every employee in accomplishing his/her tasks. Where difficulties arise in accomplishing tasks, the leader investigates the causes of the underperformance. The leader then tailors the support to the problem identified.

Get your 100% original paper on any topic done in as little as 3 hours Learn More What is one of the greatest leadership challenges you have ever faced?

My interviewee cited dealing with negative attitudes towards children by tutors, as one of the greatest challenges she has ever faced in her career. The first instance occurred in Charles County, where the interviewee had to manage a group of staff who were not children oriented.

She responded by promoting a culture that would favor teamwork and promote employees’ development. Additionally, the leader held every individual personally liable for his/her actions. A universal code of ethics was formulated to guide the staff in their endeavors to mitigate undesirable behaviors. The leader embraced the code of ethics and encouraged employees to follow the suit. She acted ethically and encouraged others to follow suit.

Her actions to act ethically encouraged every other employee in the company to embrace ethical behavior. Northouse (2015) states that employees look at their leaders as their role models hence leaders need to be ethical and professional in their performance to encourage their juniors to follow the suit. The leader’s approach to act ethically and to mobilize her subordinates to do the same was based on the said view.

How would you describe your communication style?

Carroll, Levy


PESTEL and Trend Analysis for the Hotel Industry in Spain Report writing essay help

Hotel industry comprises one of the biggest areas of touristic business in Spain. PESTEL and trend analysis for the hotel industry in Spain reveals that though the severe financial crisis caused a temporary decline in this sector, hotel business quickly recovered from the crisis and is currently on the way to a new period of prosperity. Spanish political, economic, and legal conditions are rather advantageous for both employers and employees in the hotel industry and should encourage its extensive development in the nearest future.

Spain Political Analysis Government Stability

According to the data collected by The World Bank (2013), the index for political stability in Spain is currently growing, though it was significantly under 0.00 index during 2006-2011 (par. 2). Therefore, the risks of destabilization of the government are higher than in other Western European countries but are not as critical as it was during the previous years (A. M. Best Company Inc., 2015, p. 3).

The lowered rates of government stability experienced by Spain during the recent years Spain influenced hotel industry by making the country less attractive to foreign investors. However, current government stability is favorable for foreign investors.

Taxation Policy

The Value Added Tax in Spain is due for any services sold in the country, including hotels and cultural events.

2013: The Spanish government increased hotel tax from eight to ten percent (Berman, 2012, par. 2).

The taxation policy significantly affects the hotel industry, as high hotel taxes decrease the rates of tourism. The two percent hike in hotel tax in Spain has not caused significant changes in the hotel industry, but further tax hike is not desirable.

Hotel Industry Specific Regulations

In Spain, hotels are obliged to communicate the rates they apply to the Local Tourism Authority and to place them in a visible place (CMS guide, 2008, p. 58).

Detailed regulations approved by the Ministry of Industry govern health and safety issues in the hotels, including the size of the room, disabled access, fire and escape plans, etc. (CMS guide, 2008, p. 59).

A hotel license from the Regional Tourism Authorities is required to commence trading.

The hotel industry regulations in Spain are highly effective in ensuring the safety of the customers and the fairness of charged fees.

Social Welfare Policy

Spain has a smaller welfare state than most central and Northern European countries.

The social services provided by the Spanish social security include protection in case of maternity, illness, unemployment, retirement, etc.

Healthcare and education are universal (Aguilar, Escobedo,


Mallorca Hotel Industry: Porter Five Forces Report argumentative essay help: argumentative essay help

Introduction Porter’s five forces analysis is necessary for the Mallorca Hotel Industry as it assists in comprehension of the market strengths and weaknesses. Although the Mallorca Hotel Industry has been a household name in the general tourism industry in the last five decades, the hotels in Mallorca Island have expanded business portfolio as a strategic competitive advantage initiative.

The expanded portfolio provides the hotels within the Mallorca Hotel Industry with a competitive advantage in the sense that they can still maintain profitable performance even in instances where the market swings in the tourism industry are negatively skewed. Through diversification and portfolio balance, the hotels within the Mallorca Hotel Industry are in a position to survive turbulence in the harsh economic environment characterized by stiff competition and sensitivity to market dynamics.

The paper attempts to explicitly carry out a Porter’s five forces analysis for the Mallorca Hotel Industry by reviews the elements such as bargaining power of suppliers, bargaining power of buyers, threat of new entrants, threat of substitutes, and industry rivalry. Besides the paper explores the hotel target market in Mallorca and how the market will evolve by 2020.

Mallorca Hotel Industry: Porter Five Forces The five forces determining the competitive advantage of hotels operating within the Mallorca Hotel Industry in the Mallorca Island are discussed below.

Potential entrants

The current players in the Mallorca Hotel Industry have been in existence for long and have very large production capacities. For instance, Palma de Mallorca, Acudia, and Playa de Plama hotels among others have diverse and very attractive tourism packages spread across the island. In fact, there are more than 1,200 well established hotels ranging from three stars, four stars, and five stars within the island.

Therefore, it is easy for these players to lower their prices as a competitive strategy since they directly benefit from economies of scale. Thus, a new entrant is disadvantaged in terms of pricing of its hotel services since it will not benefit from economies of scale in the same magnitude as the current industry players (Porter 21).

The cost of putting up a single well furnished hotel within the Mallorca Island is very expensive for a new entrant since the current players such as Palma de Mallorca, Acudia, and Playa de Plama hotels among others have breakeven and can easily manage the cost of running the hotels with clear market projections.

Get your 100% original paper on any topic done in as little as 3 hours Learn More A new entrant will find itself in the mucky waters of trying to manage the cost of creating a new hotel brand name to compete the average industry cost, which may not be practical for a small establishment (Tynan and McKechnie 510). Players in the industry such as Palma de Mallorca, Acudia, and Playa de Plama hotels among others have diversified their products as part of portfolio balance strategy.

For instance, each of the above players have diversified hotel services to include business package, premium package, and economy package to boost the total revenues each year by serving clients within the high, middle, and low economic ends. A new entrant may not be able to compete with these players since their diverse products and strong brand presence is almost impossible to challenge, especially when the new entrant plans to start small (Porter 39).

The Mallorca Hotel Industry is characterized by capital intensive ventures since most of the hotel establishments are very expensive to maintain because of the high service quality standards and high cost of running the hotels. For instance, Playa de Plama has a capital worth of 1.2 billion dollars.

It is very difficult for a new entrant to easily enter this market and breakeven within two to three years since such ventures require a lot of capital in putting up the hotel, hiring skilled workers, and creating affordable and quality hotel services and packages targeting different classes of domestic and international tourists.

The cost of switching to different hotel service packages at the peak and off-peak periods is very high since it requires complete overhaul of the pricing, billing, service chatter, and logistic support (Tynan and McKechnie 509). This is not sustainable in the short run for new player with relatively limited capital. Within this aspect, switching cost for a new entrant may translate into closing down such a hotel.

The players in the Mallorca Hotel Industry such as Palma de Mallorca, Acudia, and Playa de Plama hotels among others have partnered booking agents spread across the Island and beyond, opening numerous business opportunities in all major cities and centers within the Spain territory. It would require massive capital for an aspiring investor to outperform their business prowess, in terms of established distribution channels.

A new entrant will be in a disadvantaged position when attempting to penetrate this industry. There are stringent rules by the government that must be followed by any player in this industry. As a legal requirement, each company in the industry is expected by the regulatory authorities to be tax compliant and meet the minimal threshold in terms of safety, environmental friendliness, labor laws, and other business requirements (Porter 36).

We will write a custom Report on Mallorca Hotel Industry: Porter Five Forces specifically for you! Get your first paper with 15% OFF Learn More The approval process is very long and expensive for a new entrant with limited capital. From this analysis, it is apparent that the threat of a new entrant is very low since the switching cost and capital requirement are very high for a new player. Besides, the current players have high competitive advantage as a result of benefits from brand differentiation and economies of scale.

Threat of substitutes

Palma de Mallorca, Acudia, Playa de Plama, and other hotels pose the greatest threat to existence and business performance of a new player in the Mallorca Hotel Industry. These hotels have been in the industry for long period and are well established. The above hotels have almost similar hotel service packages that are customized and sometimes offer big discounts to customers.

In the Mallorca Hotel Industry, loyalty to a brand plays an important role in customer behavior since the hotel industry is very sensitive to changes in customer preference for different products and services (Tynan and McKechnie 511). Therefore, Palma de Mallorca, Acudia, and Playa de Plama among other hotels have the ability to offer an alternative perfect substitute to customers who may be unsatisfied with hotel service packages offered by other players within the Mallorca Hotel Industry.

Unsatisfied customers have other alternatives from where they can get similar and competitive hotel service packages within the Mallorca Hotel Industry from the numerous players (Porter 34).

However, the threat of substitutes is moderate since changing a brand is very expensive for customers in terms changing loyalty points, flexible services for repeat visits, and customized nature of the services in each hotel. In order to remain relevant, the hotels within the Mallorca Hotel Industry have established unique market for their customer through tailored optometry hotel products that are customized.

Power of suppliers

Suppliers in the Mallorca Hotel Industry have power owing to the existence of many players and high demand for different hotel related services used by the establishments within the Mallorca Island. Since suppliers within the Mallorca Hotel Industry operate at local and international levels, their influence differs (Tynan and McKechnie 513). For instance, China, India, and Spain supply the largest volume of services to the hotels within the Mallorca Island.

As a matter of fact, suppliers may instigate market demand and supply variances since most of the raw materials used in this industry such as menus, ingredients, transport services and booking are imported from Asia, Europe, and the US. All the players depend on the suppliers such as tour company operators directly for the delivery customers that can pay competitive prices for different services offered by hotels within the Mallorca Hotel Industry.

This leaves the suppliers with the power to dictate on proceedings in the industry such as the cost of agency fees as a percentage of each hotel service package and their availability (Tynan and McKechnie 513). However, through series of partnership agreements with independent manufacturers and ticket vendors, the players in the Mallorca Hotel Industry have managed to curtail the power of the suppliers to moderate since there are series of jointly negotiated deals on the cost of these services through formal contracts and outsourcing from more than one supplier. Besides, the major players in the Mallorca Hotel Industry have endeavored to use their deep reservoirs as a strategy for balancing the supply forces in the fragile hotel services market of the Mallorca Island.

Not sure if you can write a paper on Mallorca Hotel Industry: Porter Five Forces by yourself? We can help you for only $16.05 $11/page Learn More Power of buyers

Reflectively, the amount of output in terms of turn over sales depends on the buyers’ purchasing power within the Mallorca Hotel Industry since the hotels fully depend on the availability of customers. The higher the purchasing power, the better the turnover in total sales realized over a definite period of time.

The performances of Palma de Mallorca, Acudia, and Playa de Plama among other hotels in the Mallorca Hotel Industry depend highly on the power of the hotel service package consumers who are local and international tourists visiting the Mallorca Island. On the other hand, unreliable and weak purchasing power translates into losses and underperformance (Porter 24).

For instance, during the off-peak (winter), most the hotels record booking equivalent to half of their capacity during peak season. The players must therefore do everything within their means to ensure that service delivery and quality meets the expectations of customers since the power of the buyers is very high in this industry by customizing the hotel service packages, offering discounts, and delivering high end services.


There are several players such as Palma de Mallorca, Acudia, and Playa de Plama among other hotels operating in the Mallorca Hotel Industry with virtually all of them dealing in a variety of hotel service packages, which can perform similar functions to customers. With many customers looking for good value for their money, quality, and affordability of the hotel service packages have remained the main basis upon which customers make their final decision to purchase products in the dynamic and stratified Mallorca Hotel Industry.

All the players in the industry are putting measures in place to ensure they attract more customers and therefore expand their market share through creation of a smooth supply chain, diversification, and brand positioning (Porter 19). Therefore, the size, in terms of space occupied by business premises, defines the temperature of the competition.

For instance, the hotels are divided into three stars, four stars, and five stars to serve specific customer segments. In line with this, the Playa de Plama boosts of being the biggest and most luxurious hotel in the Mallorca Island. The influence of rivalry is very high due to existence of very many players with the same product brands that have similar price range (Porter 24).

Conclusion From the above analysis, it is apparent that the Mallorca Hotel Industry is dominated by strong hotel brands that have been in the market for a long period of time. The players in the industry offer very competitive hotel service packages as a strategy for sustaining their business activities in the dynamic Mallorca Island. Apparently, the influences of all the five force of porter are very high in the Mallorca Hotel Industry.

For instance, it is difficult for a new hotel brand to enter and penetrate the industry due to high capital outlay, strong brand presence, and stringent registration and regulation laws. In terms of threat of substitute, a new entrant in the market will have to come up with very unique products since hotel package services within the Mallorca Hotel Industry are perfect substitutes, despite slight variances in pricing and packaging.

Suppliers in the Mallorca Hotel Industry have very high power due to existence of many hotels within the Mallorca Island demanding for services such as ticketing agencies, tour guides, and different menus/ingredients for local and international clients. The power of the buyer is very high since the common business-to-customer platform is dependent on customer satisfaction and perception of quality of the hotel package service.

The hotels within the Mallorca Hotel Industry are very sensitive to changes in customer preference. Therefore, the players in the industry must Endeavour to create high quality products that meet the expectations of customers to remain competitive.

Lastly, in terms of rivalry, the industry has several players such as Palma de Mallorca, Acudia, and Playa de Plama among other hotels competing for similar customer and market segments. Therefore, each player must expand its market share through creation of a smooth supply chain, diversification, and brand positioning to survive rivalry since the impact of rivalry is very high in the Mallorca Hotel Industry.

Hotel Target Market in Mallorca Targeted clients

The hotels in Mallorca target the domestic and international tourists in need of hotel package products such as accommodation, meals, and other services. The clients are further segmented into low end and high end customers. The low end customers are clients in need of affordable but comfortable hotel services while the high end customers are tourist in need of luxury hotel services (Cheverton 35). Each segment of the customers may consist of family, individual, corporate, and institution tourists visiting the Mallorca Island.

The needs of the targeted clients

The needs of the target customers are competitive prices, high quality products, flexible services, friendly environment, and authentic product presentation as part of the outcome driven creativity. This means that the targeted customer are interested in innovative service provision model that guarantee their satisfaction since choosing these hotels signifies deep trust they have towards the different hotel brand within the Mallorca Hotel Industry (Ulwick 28).

There is need to increase the scope of operations through strategic and innovative ideas of tourism service delivery to customers to meet the desires of the clients. There is also need to provide efficient, cost effective, and comprehensive logistics services to customers to guarantee complete satisfaction (Ulwick 29).

Te customer expect the hotels to incorporate interesting features to the existing hotel service so as to cater to the changing demands and needs of different service packages. Besides, the targeted customers want excellent marketing, advertisement and promotional strategies that can win their confidence and loyalty to the different hotel brands within the Mallorca Hotel Industry (Ulwick 31).

The other factor is the choice of distribution channel that the company decides to use. A company should choose a channel that is most appealing and convenient to customers. The second factor that determines success is the product line breadth of the company in addressing the desires of customers. For a company to be successful, it must offer a wide variety of differentiated products that are designed to meet the needs of different customers.

The third factor is the pricing strategy that the hotels use. A hotel within the Mallorca Hotel Industry will be well positioned in a business industry when its products are relatively cheaper as compared to its competitors as perceived by the customer. The final factor that can contribute to success as perceived by the customer in the Mallorca Hotel Industry is the geographical coverage of the hotel in terms of multiple product brands with different purchase/uptake bundles (Ulwick 21).

How Mallorca Market Will Evolve by 2020 The Mallorca market will evolve by 2020 into a more complex, technological oriented and highly stratified as the demographic dynamics of customers are not static. Since the industry targets clients across the globe, the customers may not be the same if integrative marketing strategies are misapplied.

In trying to ensure that the marketing strategies for the industry are effective, there is the challenge of sustainability, especially in the dynamic Mallorca market since majority of the targeted customers in this sector can easily change their preference (Bowden 69). It may not be easy to create a sustainable marketing plan to cover the market dynamics of the 2020 if the strategic marketing approach is skewed towards a single business platform.

Besides, the needs of the customers will not remain the same since clients are often responsive to innovative ideas and would want to associate with what they perceive as ideal. The difference in the need by the year 2020 could be attributed to the dynamics that determine customer behavior as influenced by the current and future customer relationship management strategies.

It is very difficult to create a strategic and effective customer relationship management approaches to guarantee customer loyalty for a period of more than five years since the needs of customers will not be the same. Through the laggard activism strategy, some hotels might be able to guarantee customer loyalty in the long term by offering premium customer experience, low charges, and compact customer care support.

In the long term, any hotel that wants to remain competitive by the year 2020 must establish a contact management system that integrates the standard operating procedures that promote consistency in customer service. These strategies are aimed at ensuring continuous expansion and customer satisfaction through the business to customer (B2C) strategy for sustainable business (Blythe 34).

Works Cited Blythe, Jean. Essentials of Marketing Communications, New York, NY: FT/Prentice Hall, 2006. Print.

Bowden, John. “The Process of Customer Engagement: A Conceptual Framework.” Journal of Marketing Theory


Big Box Store Competition Case Study argumentative essay help

Table of Contents Executive Summary



Analysis and Evaluation

Costco SWOT Analysis

Sam’s Club SWOT Analysis

BJ’s Wholesale Club


Reference List

Executive Summary North America’s wholesale club industry is characterized by three major competitors. These competitors include Sam’s Club, Costco Wholesale, and BJ’s Wholesale Club (Thompson, Strickland,


Problems of Ethnic Discrimination in US Essay college essay help

The level of ethnic discrimination influences the average socioeconomic status and upward mobility of the second generation immigrant minorities. This is the most notable distinguishing factor followed by the different rates of cultural assimilation between the immigrant minorities and the non-immigrant majorities.

Ethnic/racial discrimination This issue determines the level of socioeconomic growth and the rate of upward mobility due to the existence of racial and ethnic inequalities that deny them chances they otherwise would have.

The Asian Americans are less discriminated by the vast non-immigrant population in America, especially when it comes to structural discrimination, as compared to the Latino Americans who are structurally more discriminated by the different generations of non-immigrant minorities. Thus they are less favored then Asian Americans are.

Social economic status of the immigrant parents influences the level of bias. It means if a person from a minority group happens to have well-to-do, prosperous parents, a child tends to be less discriminated as compared to the fellow immigrants whose parents have a low socioeconomic status.

Hence this affects their relations to other people as well as their socioeconomic status since those who are less discriminated have more chances to succeed socially and economically than their discriminated counterparts do.

The racial appearance of a person from the minority group includes one’s skin color and specific racial features. Black people face more discrimination than those who have white skin do. Discrimination of the Hispanic Americans is considered to be higher as compared to that of the Asian Americans due to a more intense skin pigmentation of the first group.

Different rates of cultural assimilation This is the second most significant factor that determines the difference in the average socioeconomic status and mobility of minorities of the second generation immigrants. Assimilation refers to the process of adaption to the cultural practices and norms of the indigenous population by an immigrant group.

Get your 100% original paper on any topic done in as little as 3 hours Learn More The Hispanics are less assimilated as they are bilinguals, which makes them belong to two cultures at the same time. They also tend to have a stronger ethnic identity than their Asian American counterparts do.

Hispanics identify themselves by their nationality primarily, which refers to their country of origin and implies that if a person is a Cuban American, he/she considers him/herself as a Cuban or simply as the one having a pan-ethnic Latino identity.

The strong pan-ethnic identity shows that there is an increase in the ethnic and cultural diversity in the Latino community.

The Hispanics also have a high rate of intermarriages; there are about thirty percent of marriages with people from the other non-minority and nonimmigrant communities. Thus they have a high rate of assimilation and acceptance among the indigenous communities.

Though the number of non-Hispanic white Americans will considerably reduce in the future, they will still be socially and economically powerful since they will continue to hold high positions in the American society.

Cultural assimilation is vital since the rate of upward mobility is directly proportional to the rate of cultural assimilation. The intermarriages lead to a higher rate of acceptance of the second generation.

This creates a new race of biracial people, which leads to the elimination of ethnic and racial prejudices. Such a situation will lead to reduced racial discriminations, prejudices and inequalities, hence creating a free and fair second generation with a high rate of upward mobility.

We will write a custom Essay on Problems of Ethnic Discrimination in US specifically for you! Get your first paper with 15% OFF Learn More


Major Trade Routes of the Post-Classical World Essay custom essay help: custom essay help

The emergence of trade routes marked a major development in the history of humankind. Observably, the rise and fall of most classical empires played a crucial role in these historical developments. Indicatively, the sociopolitical and economic elements provided the greatest center stage for these historical advancements. In addition, the economic and religious factors also had remarkable levels of manipulation.

These were observable within different geographical destinations within the globe. Evidently, the major trade routes of the post-classical world helped in the emergence and establishment of an empire. A classical example is the initiation of the famous Roman Empire. Notably, all empires sprouted within or along major trade routes.

The availability of currency influenced the capacity to initiate taxation policy. Taxation and levies formed the fundamental backbone for most ancient empires (Rodriguez 1). For instance, Ceaser levied taxes on the traders within the territories of the kingdom. Religious concerns contributed immensely to the establishment of trade routes and empires. The failure of Han Empire in China led to many changes.

For example, Buddhism emerged in China because the Confucian administration lacked effective decentralization. When the Roman Empire collapsed, other small and fragmented regional authorities rose. It is imperative that these kingdoms were created along the major trade routes.

Political influences had significant impacts on these developments. These patterns of events were notable in India after the collapse of the famous Gupta Empire.

It is evident that the practice of Hinduism led to the establishment of trade lines within the region. Consequently, other small kingdoms emerged along these important trade lines. The period also marks the rise of the powerful Indian Ocean trade route. There was an obvious transfer and shift in the focal of power from the western Rome and China.

To some extent, historians argue that these developments could have also occurred due to favorable foreign policies. The major occurrences after 600 were purely influenced by religious groups and trade routes (Rodriguez 1).

Get your 100% original paper on any topic done in as little as 3 hours Learn More However, it is important to note that the religious formations catapulted the foundation of various dynasties and empires. These occurrences and formations can be traced in major parts of Africa, the western nations and the great Southwest Asia.

The influence of geopolitics and social orientations in these processes cannot be underestimated. A classic example is the Umayyad Caliphate of the 6661 C.E. This clan managed to initiate their own hereditary system of monarchy in Damascus. During the process of initiation, they conquered major destinations. The major trade routes acted as the basic guide towards these conquered geographic locations.

Some of the places that were conquered include the Syria, Persia, Egypt and North Africa. These operations were only possible due to a large base for taxation supported by the identified trade routes. All social practices and cultures were accepted within this dynasty so long as the subjects remained loyal to the taxation policies.

Trade routes were also instrumental in the rise of empires in western Africa. The Sahara trade route had its start point in Sub-Sahara Africa. It extended through the Sahara desert towards Europe. It is linked to the rise of empires in Mali and Mali. Many scholars note that trade was the way of life for the West African people, and it ensured growth of empires in the region.

Merchants who participated in the trade carried foodstuffs form Ghana Kingdom and exchanged them for products produced locally in Mali and Algiers. The commonly traded products included gold, cotton clothes, metal ornaments and salt.

Ghana Empire was endowed with a large quantity of gold while kingdoms located in the northern parts of Africa had plenty of salt. The exchange of gold and salt fueled the trade and ensured the success of some of the empires that participated in the trade.

The start point of the trade route was Sidjilmassa in Northern Africa (Rodriguez 1). The route passed through Taghaza village that was endowed with plenty of common salt. Finally, it ended in a Gold rich region called Wangara in the Ghana Empire. All these villages and towns flourished because of to the trade. The administration systems used in the towns along the trade route also ensured growth of the empires.

We will write a custom Essay on Major Trade Routes of the Post-Classical World specifically for you! Get your first paper with 15% OFF Learn More The leaders maintained control over valuable commodities, especially gold. This was done to ensure that the prices were maintained at high levels. Possession of gold nuggets was prohibited. Only the leader had gold pieces while the rest of the population held gold dust. Taxation in the kingdoms was also high. The administration levied taxes on all merchants who used the trade routes.

This also ensured the success of the empires along the trade route. Thus, it can be concluded that trade routes promoted the success of empires in Western Africa. However, the empires existed before the trade routes were formed.

From all the examples provided, it is evident that the empires existed before the trade routes were formed. The trade routes simply promoted the growth of the empires. Hence, this paper concludes that the trade routes resulted from the existence of empires.

Works Cited Rodriguez, Joel 2012, Questions of Periodization. Web.


Skopos Theory: Person’s Development as a Translator Report (Assessment) best essay help

Introduction The contemporary globalized world is associated with the need in development of various communicative approaches. The translator is playing an important role as a mediator between people pertaining to different cultural backgrounds (Cui, 2009: 8). The Skopos theory was developed in the 1970s to address the new trends that started appearing in the information era (Parker et al., 2008: 36).

I believe the theory provides a variety of valuable tools for translators to deal with numerous texts. The theory is applicable in the majority of spheres, but in some cases translators cannot rely on the tools offered.

Nonetheless, as far as I am concerned, a successful translator should be aware of the major peculiarities of the theory as this will help him/her self-develop and encounter a variety of interesting approaches to fulfil different tasks.

Major Peculiarities of the Theory The central point in the theory is that the target text is dominant as the original text is less important since it is based on different cultural peculiarities. For instance, when it comes to advertisement, the target text should appeal to the target audience and the exact translation is quite irrelevant as it tends to miss specific characteristics of a target audience pertaining to a different cultural background (Malmkjær, 2005: 35).

When translating an advertisement, translators should render ideas but speak the language the target audience will easily perceive. Importantly, proponents of the theory stress that it is not enough for a translator to be bilingual as the translator should be bicultural (Snell-Hornby, 2006: 52). Functionality of the translation is brought to the fore by the proponents of the theory.

Importance of the Theory for a Translator Where the Theory Is Applicable

I believe the major concept of the Skopos Theory is very important for a translator as it helps to achieve the major goal of translation, i.e. to make an original text understandable for a target group. As has been mentioned above, this approach is especially important in advertising as the major objective of an original text to tell about the product and sell it, i.e. make it attractive to potential customers (Garces, 2008: 124).

Thus, it is the translator who understands cultural peculiarities of the target audience and ‘sells’ the product to specific people. The theory is not only important for advertising, but it is also applicable in business.

Get your 100% original paper on any topic done in as little as 3 hours Learn More Translators become mediators when it comes to signing contracts and arranging deals (Gile, 2009: 250). Admittedly, translators have to take into account specific cultural background of the partners to make them speak the same language.

Where the Theory Should Be Used Carefully

However, translators should also understand that there are areas where the theory should not be employed to certain extent. For instance, legal communication needs precision in ideas and terms (Kocbek, 2008: 54). Sometimes complete adherence to concepts of the theory can be harmful as trying to make the terms clearer can lead to distortion of data (Cao, 2007: 35).

I go along with this view and think that translators should pay specific attention to legal terms. However, it does not mean the theory is absolutely inapplicable in legal communication as translators can make the target text clearer for recipients (Kocbek, 2006: 233). Of course, this will require a lot of effort and skills on the part of the translator.

Some may think that these difficulties cause troubles for translators, whereas I see lots of opportunities for self-development. In the sphere of legal communication importance of the major concepts of Skopos theory become evident.

The theory helps translators develop as adherence to major concepts of the theory will require a variety of skills. Translators need to know peculiarities of cultural backgrounds as well as legal systems of the original texts and target texts.

Where the Theory Should not Be Used

Nonetheless, there is a sphere where the theory should not be used or rather can be used only to a certain extent (Munday, 2008: 81). Literary works should not be perceived as a source of information to be understandable for the target audience.

The translator should understand that the literary work has a specific literary value which cannot be distorted by changing devices to fit the cultural background of the target text (Leon, 2008: 19). It is necessary to remember that any literary text is a certain introduction to the culture (Mason, 2001: 67).

We will write a custom Assessment on Skopos Theory: Person’s Development as a Translator specifically for you! Get your first paper with 15% OFF Learn More In other words, reading a piece of fiction writing, the reader learns more about culture and the very way other people perceive the world. Every literary device serves for a fact about the other world. I believe it is crucial to make readers feel the difference in other people’s perception. Therefore, the translator should be much closer to the original when working with a literary work.

Why the Theory Can Be an Interesting Way to Self Develop Obviously, adherence to the concepts of Skopos theory makes it a bit harder to translate texts as translators have to take into account a variety of issues. Nonetheless, this also makes the translator’s work more interesting. Translators learn a lot of interesting facts about other cultures. I also think that it is interesting to try to find ties between two different cultures.

It is exciting to make a text perceivable for people brought up in a different cultural reality. Major concepts of the theory require attention to a broader scope of details and cultural interactions. As far as I am concerned, it is much more interesting to understand all tinges of meaning available in the text.

I believe that it is really interesting to see the whole cultural strata behind a phrase or even a single word. Therefore, it is clear that following major postulates of the theory is not only important for a translator’s development but it is interesting as well.

Conclusion It is necessary to note that the central concept of Skopos theory, i.e. to provide a target text which is understandable for the target audience rather than close to the original, can be regarded as one of the most important approaches for a translator. The theory provides tools which help translators self-develop. Adherence to the concepts of the theory is associated with learning more about different cultures.

Translators acquire a lot of skills and learn a variety of facts, which helps them develop. It is also important to note that concepts of Skopos theory make translator’s work really interesting as he/she does not only translate specific words, but translator searches for ties between two cultures. Therefore, Skopos theory can be regarded as an interesting way for a translator to self-develop.

List Of References Cao, D. (2007) Translating Law – Nop/077, Clevedon: Multilingual Matters.

Cui, Y. (2009) ‘The Goal of Advertisement Translation: With Reference to C-E/E-C Advertisements’, Journal of Language


McDonald’s Restaurant Research Paper a level english language essay help: a level english language essay help

Table of Contents Background of McDonald’s

Product Positioning

Key Issues

Analysis of the Issues

Hypothetical Strategies

Implementation Procedures

Expected Results


Works Cited

Fast food businesses managed to survive the global financial crisis that the entire world faced since 2007. However, the fast food businesses too began to suffer the consequences of the crisis. In 2009, some fast food chains closed some of their branches as they posted low sales levels. McDonald’s, Yum Brands, KFC and Pizza Hut all posted decline in sales in 2009. The crisis intensified competition in the fast food industry.

Participants in the industry tried to beat competitors through the introduction of new products and prices. McDonald’s is one of the companies that participate in the fast food industry. It faced stiff competition from numerous competitors worldwide. Some of the key competitors include Kentucky Fried Chicken (KFC), Pizza Hut and Yum Brands.

McDonald’s can use product positioning to ensure that it leads in the fast food industry. It can use this strategy to enhance its brand and lead other companies in the industry. This strategy requires that it pays close attention to the needs of the customers (The Times 100 1).

This is essential because there is international promotion and export, psychological and sociological issues that can affect the position of a product in a market. This paper examines product-positioning strategies that McDonald’s can use to promote itself and stay ahead of its competitors in the international market.

It mainly focuses on India and Africa as segments of the international markets. Additionally, it considers the international markets as areas outside the United States.

Background of McDonald’s McDonald’s is a well-known brand internationally. It is a company that has international operations. Two brothers, Dick and Mac, established the company in 1937. In 1948, the company began to sell fries, hamburgers, soft drinks and shakes. In 1953, the company began to franchise the business.

The first franchises were in California and Arizona. The brothers adopted a system of operations that was efficient and ensured fast movement of customers. Currently, the company operates approximately 31000 restaurants internationally. Moreover, the company has employed about 1.5 million individuals in its restaurants. The company has operations in more than 120 countries.

Get your 100% original paper on any topic done in as little as 3 hours Learn More The advantage that the company has had is that it uses a system that ensures efficiency in operations. The company uses intense media hype to support the efficient process that it adopted. The media hype has been a campaign strategy that the company adopted.

Product Positioning Product positioning involves stimulation of a company’s brand and its services. The brand image of a company shows how clients perceive an organization. Companies promote their brands to develop personalities of their organizations.

Product positioning and branding are effective only if a company maintains consistency (The Times 100 1). Consistency is important in promotion strategies that a company adopts. Images and colours that a company uses in promotions like adverts provide a brand with distinguishable features. McDonald’s uses the Golden Arches logo to position its products in the fast food industry.

McDonald’s faces stiff competition in all the markets in which it has operations. In addition, it faces other challenges in its international operations. Economic statuses of some of the countries in which it operates pose promotion challenges. Technological and legal challenges also affect the operations and competitiveness of McDonald’s. Success of McDonald’s in some countries is also affected by social factors.

These challenges necessitate the need for identification of market needs. McDonald’s must identify the needs of customers to develop effective promotion strategies. After identification of the needs of customers is when it can position its products appropriately within each market (Mueller 29).

Through identification of the needs of the customers, McDonald’s has a better chance to satisfy the market compared to its competitors. The company has to identify its customers before it positions its products in the market. It must identify possible clients in all the markets in which it has business operations. To achieve this, McDonald’s must perform market research.

After McDonald’s has identified its target population, it has to develop a promotion mix that appeals to the recognized group. It has to develop a promotion strategy that incorporates price, product and place characteristics. The company has to ensure that its products are well received in the market, and the clients are able to afford the set prices (The Times 100 1).

We will write a custom Research Paper on McDonald’s Restaurant specifically for you! Get your first paper with 15% OFF Learn More Additionally, the company has to identify the television programmes that the targeted population like to watch. Identification of these programmes also assists the company to position its products appropriately. The identification of a promotion strategy and mix helps McDonald’s to improve sales and increase consumer loyalty.

Market research also assists McDonald’s to identify factors that influence the behaviours of its customers. There exist factors that influence the purchase decisions that people make. Thus, McDonald’s has to know that these factors complement the features of the products that it offers to the customers. These factors can be psychological, sociological or economical.

All these factors are vital in product positioning. Moreover, these factors can be crucial to the customers than the products sold. Through identification of these factors, McDonald’s can shape the minds of the customers. Hence, it can determine how to position its products appropriately within a market.

Key Issues McDonald’s faces a number of challenges in its attempts to position its products within the international markets. The challenges can be in terms of prices, perception and competition among others. The issues can be classified into three broad categories. These categories are international promotion and export management, psychological and sociological.

International promotion and export management relate to price strategy and methods of operations that a company uses in its overseas operations. McDonald’s faces challenge in the establishment of the appropriate price for its products in some of the markets in which it has operations. Poverty and low amount of disposable income are key issues that the organization has to tackle.

The products that the company offers are perceived as expensive in some countries. In Africa and India, for example, many people cannot afford the prices. Additionally, the company has to target cities only with the products that it offers. People in semi urban regions are unable to afford the products sold by the company. They have low levels of disposable incomes and most of them practice agriculture.

The layout of McDonald’s is also a source of challenge in some of the international markets. Some societies are used to the hotel environment and not the fast process system associated with McDonald’s operations. This challenge emanates from the consumption patterns of such societies. They are used to consumption of breakfast, lunch and supper. Normally, lunch and supper involves consumption of a balanced diet meal.

The composition of breakfast depends on the culture of a household. However, the layout of McDonald’s restaurants promotes the consumption of burgers and other fast foods. However, Burgers are not considered as healthy foods for consumption, especially at lunchtime in these societies (Misra and Yadav 27).

Not sure if you can write a paper on McDonald’s Restaurant by yourself? We can help you for only $16.05 $11/page Learn More Psychological challenges faced by the company in international markets relate mainly to religion, personality and lifestyle. McDonald’s sells hamburgers that contain beef or pork. However, extremely few people in some countries in which it operates consume beef and pork. In India and some Arab countries, cows are considered sacred (Tiffany 1).

Hence, it is a challenge for the company to enter these markets and increase overall sales revenues. Many people in such countries are vegetarians. They cannot consume the burgers that the company sells.

The company has to find ways through which it can capture these markets. These markets have high populations and can assist the company to increase revenues. India, for example, has a population of over one billion people (Misra and Yadav 28).

The perception and lifestyles of many people in international markets is also an issue that brings challenges to McDonald’s promotion strategies. Perception and lifestyle patterns are sociological issues. However, they affect the strategies that the company can use to position its products within some of the international markets.

Consumption patterns, for example, affect the strategies that the company can use to promote its products. People in some societies prefer to eat together at lunchtime. However, the pattern that McDonald’s has adopted encourages people to eat away from home. This is not common in some societies especially in Africa and India.

Analysis of the Issues Based on the challenges described above, McDonald’s must identify suitable solutions. It must identify the challenge that it faces in each market and formulate a strategy that will position its products appropriately. One psychological factor that McDonald’s can identify is vegetarianism. Vegetarianism is widespread in some of the countries in which it has operations.

Some of these countries have high populations and promise high sales returns. The company must identify a strategy through which it can position its products in these markets and increase its sales revenues. This can assist it to stay ahead of its competitors like KFC and Pizza Hut. For example, in India, consumption of beef is prohibited. However, India has a large population and can assist McDonald’s to increase its sales revenues.

Muslims and Indians do not consume beef or pork. Furthermore, they consider cows sacred. However, McDonald’s was interested in the high population of the country. Hence, it developed a product that was able to position itself appropriately within the Indian market. KFC and Pizza Hut do not have a product that can position itself in the Indian market like the Aloo-Tikki burger developed by McDonald’s (Amoako-Agyei 1).

The Hamburgers that McDonald’s normally produce are made of beef. However, since many people in India are vegetarians, the company developed Aloo-Tikki. It is made of potatoes and spices and with no beef. The company also made hamburgers made of chicken and fish fillets. Moreover, the company separated the preparation processes of the hamburgers.

This was done to promote the “vegetarian experience” idea that the company developed for the market. Thus, the company managed to position its products after it identified the needs of the market. It understood the psychological factors associated with beef consumption in the Indian market (Tiffany 1).

One sociological factor that influences product positioning is consumption habits. In many countries, people like to eat out only on extraordinary circumstances. In Africa, for example, people meet and eat at home to share their experiences during the day. However, due to globalization, growth of cities and increase in full time employment opportunities, the trends have changed.

The growth of cities has promoted the need for fast food restaurants. However, consumption behaviour in Africa is different from that of western societies. Hence, McDonald’s had to develop new products and services for the African market. The strategy positioned its products before those of its competitors. Many African countries are used to the restaurant environment and not the streamlined structure of fast food businesses.

Additionally, consumption pattern in many African countries involve breakfast, lunch and supper. Lunch and supper involve consumption of meals that provide appropriate nutritional balance. Breakfast is normally based on a household’s culture. McDonald’s had to develop a strategy that considered these factors. The strategy has helped the company to position its products appropriately within the African market (Amoako-Agyei 1).

Product positioning is also influenced by international promotion and export management factors. Valuation of food in monetary terms is a sensitive matter in some of the countries in which McDonald’s operates. McDonald’s had to adopt a strategy that focused on the ability of customers to pay. Normally, the strategy of McDonald’s is to enhance sales volume.

It normally provides its products and services at prices that are considered affordable. However, many people perceive the prices that it offers as high. Therefore, it has targeted certain sections of the populations with its products in international markets. For example, in India and Africa, it targets the wealthy and the upper middle class people with its products.

These people have the ability to pay for products offered by the company (Amoako-Agyei 1). Moreover, it targets people who have been exposed to western culture. It also operates in principal cities only in India and Africa. People in semi urban areas are not able to afford the set prices.

This strategy has helped the company to position its products appropriately within international markets. The strategy has ensured that the company operates in urban areas where there is continuous growth in disposable incomes. This has enabled the company to maintain leadership in the fast food industry.

Hypothetical Strategies There exist hypothetical strategies that the company can use to tackle the challenges identified. The company can determine an appropriate promotion strategy that can assist it to position its products in the international markets. It must identify the objectives of a promotion strategy that it can use. Objectives express the goals that a company hopes to achieve through a promotion strategy.

Objectives also direct the promotion plans adopted by a company and are vital in the assessment of the strategy used. Objectives can focus on acquisition of market share or improvement of sales volume and so on. The company has to identify its long term and short-term objectives to position its products. Notably, the long-term objectives can be divided into short-term objectives.

Hence, in India, the long-term objective can be to increase sales while the short-term objective can be to introduce the products in the market. On the other hand, the short-term objective in Africa can be to change consumption patterns while the long-term objectives can be to increase sales (Mueller 29).

The second step is to define the methods that can be used to achieve the objectives formulated. In this hypothetical strategy, a promotion mix can be used. McDonald’s has to offer products that clients want. The company has to ensure that there are numerous choices for its potential clients. It must also be ready to change products regularly to ensure that clients are satisfied.

Hence, in a market like India where people do not eat beef, the company can develop numerous alternatives to products that already exist. However, it has to ensure that it does not interfere with the sales growth of a product that customers already know.

Thus, it is essential for the company to monitor the life cycle of a product that it has developed for each market. Additionally, the company has to use adverts to position its new products within the international markets.

The promotion mix that the company can use also has to consider prices of products sold. The company has to consider the psychological aspects associated with prices of products. It must consider the perception of customers about the prices that it charges for products sold in the restaurants.

Hence, the company should charge relatively uniform prices in all markets even though some customers may feel that they are high. Low prices may make certain sections of the markets feel that the quality of the products is low. Thus, the company must protect the image and integrity of McDonald’s brand in its price strategy.

Low prices may also make competitors like KFC match with the costs of McDonald’s. This may not result into an increase in demand for products offered by the company. Hence, price reduction is not an effective strategy that McDonald’s can use to improve the position of its products within different markets.

Promotion mix that the company can use should include all communication methods. Adverts are the most effective method that the company can use to tackle sociological and psychological issues that affect a product’s position. The company can use radio and television adverts to promote the products that it sells. The company can then use adverts and other promotion methods like displays at the point of trade and fidelity schemes.

McDonald’s can develop a communication strategy that involves different promotion methods. This can assist the company to tackle the challenges posed by sociological and psychological factors associated with different markets. For example, television adverts can inform Indian clients that the hamburgers sold at McDonald’s do not contain beef.

On the other hand, newspaper adverts can provide the same Indian customers with more details about the hamburgers. Additionally, it is essential that the messages provided by the different promotion methods complement each other. Any contradictions may confuse the customer and affect the position of products sold by the company.

The promotions that the company adopts must also catch the attention of the customers. The adverts must ensure that psychological, sociological and other issues are tacked. The adverts must inform potential clients the benefits that the company provides.

For example, it can inform customers that the fast process system saves their time. It saves their time so they can be punctual at their work places. This can make customers who prefer to go home at lunchtimes reconsider their actions.

Finally, the company has to use layouts that are efficient and that make customers comfortable. The place of operation is vital in the promotion of a product. The place of operation has to consider many features other than the layout and points of distribution. McDonald’s must consider social aspects that are essential to some communities. For example, some communities like to eat together.

On the other hand, McDonald’s like a system that is fast and efficient. Hence, in such communities, the company can adopt a layout that considers the sociological needs of clients and at the same time ensures speed and efficiency in service delivery. The area of operation also has to consider the ease in management of all the activities that take place within the restaurants.

Implementation Procedures The first step is to conduct a market research. This can assist the company to identify the potential customers, their ability to pay and their characteristics. Additionally, the company can determine psychological, economic and sociological aspects of the markets that can affect the position of the products that it offers. Secondly, the company can determine the best market entry method.

The company can identify the best method based on the features and beliefs of the potential customers. It can develop and promote products that meet the needs and features of the customers. The company can then develop promotion methods that explain to the customers why the products suit them (Doole and Lowe 8).

In this way, the company will tackle issues that it identified through market research. The promotion strategies used must also ensure that the international brand of the company is not compromised by the modifications made on the products offered to the customers of a region.

Expected Results The implementation of the hypothetical strategies described should assist the company increase the volume of sales. The strategies can assist the company to shape the minds of clients and at the same time meet their needs. The strategies can enable the company to maintain international standards in promotion and export and tackle sociological and psychological issues associated with different international markets.

The strategies can also enable the company to develop new versions of products that it normally sells (Doole and Lowe 8). The new versions can suit the needs of different segments of the international markets.

Finally, the strategies can assist the company to maintain leadership in the fast food sector. This can be achieved since the strategies can assist the company position all its products appropriately within the different markets in which it has business operations.

Conclusions The goal of this paper was to determine ways through which McDonald’s could position its products within international markets. It examined ways through which the company could do so by identification of effective strategies. It considered international promotion and export, psychological and sociological issues that can affect the position of products offered by the company.

It then provided different examples in Africa and India and provided strategies that could be applied to solve the problems posed. Additionally, this paper provided hypothesized strategies that can be used to improve the position of products offered by McDonald’s.

It discussed promotion strategies that the company can employ to tackle the challenges posed by the different markets. It also discussed the advantages that can be realized through implementation of the strategies. Finally, it provided a brief procedure that can be used to implement the hypothesized strategies and the expected outcomes of the plans.

Works Cited Amoako-Agyei, Erika, Egypt’s McArabia: How McDonald’s and other global firms integrate into African markets. 2011. Web.

Doole, Isobel, and Lowe, R. International Marketing Strategy: Analysis, Development and Implementation, London: Cengage Learning, 2008. Print.

Misra, Sanjay, and Yadav, P. International Business: Text and Cases, New Delhi: PHI learning, 2009. Print.

Mueller, Barbara. Dynamics of International Advertising: Theoretical and Practical Perspectives, New York: Peter Lang, 2011. Print.

The Times 100, The marketing process: A McDonald’s Restaurants case study. 2012. Web.

Tiffany, Hsu, Vegetarian McDonald’s: Its first non-meat restaurant to open in India. 2012. Web.


Education and society Opinion Essay a level english language essay help: a level english language essay help

Education plays a very important role in the development of a society right from the individual level all the way to the national level. Education helps develop a person’s critical thinking, expand their mental horizons and increase their capacity to innovate and think creatively.

Education helps develop a person’s ambition, and in the process follow their dreams and helps chart a person’s destiny towards self-actualization. This article aims to show the importance of school in development of an individual and society as a whole.

In life, change is inevitable but the crucial thing is to be able to adapt to changes that occur in our day-to-day environment. Change develops us as it challenges the status quo, hones our survival skills and keeps us in tune with the environment around us.

A degree in human resource management is important as it helps one understand people, and how to deal with them effectively, harnessing their talents and skills towards achieving organizational goals.

This has a ripple effect on the entire economy as a booming national economy is highly dependent on thriving business enterprises. Human resource management therefore, helps develop a person’s ambition, and enables them to achieve their dreams and live a more fulfilled life.

Developing HR in an organization has a roller effect of developing the society. Using Maslow theory, human beings will always strive to achieve more, which in turn leads to higher productivity.

An educated population will function better in high tech industries like IT and telecommunications, which are more efficient and have higher returns than low tech industries like agriculture. An educated population is also more innovative, leading to production of unique products and services that boosts the economy.

Get your 100% original paper on any topic done in as little as 3 hours Learn More Homeland security plays an important role in protecting the lives of a country’s nationals and keeping the domestic environment peaceful. Without such peace, development and growth would be nonexistent or minimal. Homeland security therefore ensures that people are able to go about their day-to-day economic activities, thus ensuring a thriving economy.

It is for this reason that I would like to join Homeland Security after leaving the military. For me to get a well-paying position, I need to further my education. Over and above that, I now have the resources to pursue my education.

These resources are both in terms of finances and time, which will enable me, concentrate better on my studies. I also believe my experience in the military will be of great additional value as I have had ample knowledge in dealing with security related issues.

In conclusion, education is important to both the individual and the society as a whole. Education helps develop a person’s skills, which in turn are applied in the job market making the economy prosper more than, if the society was less educated. This paper has discussed the importance of education in the life of an individual, as well as the economy.


Miles Davis contribution to African American music Essay online essay help

The history of African American music is long and rich in content. This is why the question about who qualifies as the greatest African American musician of all time always elicits big debates. When it comes to the greatest African American musician of all time, more than a dozen names come up. There are those who came earlier like Duke Ellington, Louis Armstrong, and Charlie Parker.

Then there are later participants like Al Green, Jimi Hendrix, and Marvin Gaye. Both lists feature personalities of great talent. Most of these musicians qualify for the title of the greatest musician.

However, when it comes to modern music, I believe Jazz musician Miles Davis deserves this title. Miles, a Jazz trumpeter has his origins in Missouri. This paper will trace Miles’ roots, his career, his contribution to African American music, and his influences.

Unlike most African Americans of his time, Miles was brought up in a wealthy household. He was born in 1926 in Alton Illinois. His father Henry Davis was a successful dentist. His family owned a big town house as well as a 100-acre ranch. In his younger days, Miles frequented the ranch where he loved to ride horses. When he was young, Davis’ mother wanted her son to learn how to play the piano.

However, when he was about thirteen years old, his father gave him a trumpet. After noting the young boy’s interest in the instrument, Miles’ father decided to hire a tutor for his son. Therefore, St. Louis’ musician Elwood Buchanan became Mile’s first trumpet teacher. Buchanan was the one who taught Miles how to play the trumpet without vibrato. Miles used this style throughout his career.

Miles Davis was once quoted commenting on the role music played in his life. He said that music was “like a curse” to him because it dominated his every thought. However, as a young boy Miles dreamt of being a baseball player. This all changed when his father gave him his first trumpet.

At Lincoln high school, Miles’ talent was well known. It is said that his first encounters with jazz were on St. Louis-Mississippi’s riverboats where artists were paid to entertain commuters.

Get your 100% original paper on any topic done in as little as 3 hours Learn More Miles showed great talent when it came to playing the Trumpet. By the time he was seventeen years old, Miles had already managed to penetrate the music society. When in high school, Miles used to follow the performances of Charlie Parker and Dizzy Gillespie. Finally, the two musicians asked Miles to replace a sick trumpeter in their band. This incident marked Miles’ first appearance with a popular band.

After a few gigs with Charlie Parker’s band, Miles moved to New York to study music. This was right after he had graduated from high school and Miles thought that a chance to study classical music at the prestigious Juilliard Music School would help launch his career. After arriving in New York, Miles sought to continue his music relationship with Tony Parker.

After he succeeded in doing so, Miles would be a student in the daytime and a professional musician at night. It was during these night jam sessions at Harlem nightclubs that he got the chance to interact with several musicians. Later in his career, he ended up collaborating with most of these musicians.

Mile Davis is considered a pioneer of bebop style of jazz. However, this style was invented by Charlie Parker one of Miles’ earliest jazz influences (Gridley and Cutler 34). This style would later be one of the main influences of modern jazz.

When studying music at Juilliard, Miles had a hard time adjusting to the school’s mostly European Classical music curriculum. It is possibly the reason why Miles opted to drop out of the school with his father’s blessings. However, in his biography Miles admitted to benefitting greatly from the training he got during his stint at the music school. After dropping out of music school, Miles became a full time Jazz musician.

The first band he worked with was Charlie Parker’s Quintet. Miles continued to work closely with Parker between 1945 and 1948. During the many times Davis recorded with Parker, it was becoming clear that he was already breaking out with a unique style. This style featured a deviation of Parker’s bebop style and it was later to be known as Cool Jazz (Meadows 98).

When with Parker’s quintet band, Miles Davis had the chance of touring expansively across the United States. It was during one of such tours in Los Angeles that Parker suffered a mental breakdown and had to be hospitalized for a few weeks. Following Parker’s absence, Davis found himself without a permanent band. It was during this period that Miles experimented and finally found his unique playing style.

We will write a custom Essay on Miles Davis contribution to African American music specifically for you! Get your first paper with 15% OFF Learn More During this period, Davis teamed up with other jazz artists like Charles Mingus and Billy Eckstine (Stewart 197). After Parker came out of the hospital, his relationship with Miles began becoming more strained. Finally, the two parted ways in 1948.

In 1949, Miles formed a band that featured his original ideas. The band incorporated extraordinary instruments such as the tuba. Using this band, Miles was able to make the first significant contribution to jazz music through his album “The Birth of Cool” (Meadows 45). His collaboration with composer and arranger Bill Evans was a significant development in the realization of this project.

His band at the time consisted of musician Roach, piano player John Lewis, and Saxophone player Gerry Mulligan. Initially, there was controversy over the inclusion of white members in Miles’ band. Soon after, Miles moved on to another band that he co-lead with piano player Tad Dameron. However, Davis’ career hit a roadblock when a heroin addiction proved too hard to manage.

By 1950, Miles’ recordings had become more haphazard mostly because of his drug problem. However, in 1951 he signed a deal to record for Prestige Records. His work for this label continued for the next few years. Somewhere in the mid 1950s, Davis was able to overcome his addiction and focus solely on his music.

The strongest indication that he had completely recovered was during his performance of “Round Midnight” during the Newport Jazz festival in 1955. This particular performance caught the eye of executives at Columbia Records a major recording label at the time. He then signed a very prestigious deal with the company.

His financial security made it possible for him to form a permanent band. In 1955, his Quintet began work on the band’s debut album at Columbia. The album was titled “Round about Midnight”. This band included drummer Philly Joe, base guitarist Paul Chambers, Saxophonist John Coltrane, and Red Garland as the pianist. His previous contract with Prestige Records was however not over and he still had some work left.

This meant he had to work with two recording outfits at the time. However, his new permanent band enabled him to finish his previous commitment with Prestige Records. This band also became one of Miles most recorded outfits. Later on, Miles again teamed up with Bill Evans to work on his second project for the new label. The album was called “Miles Ahead” and it included the flugelhorn as the lead instrument.

This album was later inducted into the Grammy hall of fame. After the release of this album in 1958, Miles Davis went to Paris where he met Cannonball Adderley an adept saxophone player. He then made the saxophonist an addition to his band making it a sextet. This new band’s first project was the album “Milestones”.

Not sure if you can write a paper on Miles Davis contribution to African American music by yourself? We can help you for only $16.05 $11/page Learn More In July 1958, Miles collaborated with composer Bill Evans and an orchestra to record a compilation that was known as “Porgy and Bess”. By that time Miles had began experimenting with his sextet. He was trying to make his inventions based on music-scales as opposed to chord-changes. His next album “Kind of Blue” featured some of these experimentations and it went on to become one of the most influential jazz albums to date. The album is practically his most popular recording and it managed to sell over two million copies.

This is quite a milestone especially for a jazz album. From that time onwards, Miles formed a pattern of alternating his releases between collaborations with Evans and work with his sextet. One of his collaborations with Evans was “Sketches of Pain” an album that featured traditional Spanish music.

The album was quite successful. His subsequent works mostly featured Coltrane, the sixth member of his band, as a guest. His quintet was also involved in the recording of two LP sets in 1961.

In 1963, Miles recorded the album “Seven Steps to Heaven” using a completely new outfit. He featured future jazz heavy weights like Tony Williams and Ron Carter. The album performed well in both the charts and the awards circuit managing to earn a double nomination at the Grammys.

Using a saxophonist from his 1958 band and other players from his 1963 band, Miles was able to record back-to-back successful albums. These albums featured original compositions and they include “Miles in the Sky”, “Files de Kilimanjaro”, “Sorcerer”, and “Nefertiti”

In the following years, Miles kept alternating between old and new band members. With his new album of 1969 “In a Silent Way”, Miles was able to come up with an original Jazz-rock fusion. “Bitches Brew” was the most successful album that featured this new genre. In 1971, he was able to record five albums using this popular genre.

In the following year, Miles was involved in a car accident that rendered him inactive for the next five years. During this period, he fell back into alcohol and cocaine addiction. In 1980, he made a recovery from his drug addiction and made a successful comeback with “The Man with the Horn”.

Thereafter, he went on a successful tour. However, by this time he was already an honorary jazz-musician godfather. The next years marked an extensive touring period for Miles. He however continued to record music. His last recording was a collaboration with the famous musician Quincy Jones.

Miles Davis suffered from respiratory complications that took his life in1991. Some of his music was released posthumously. He also managed to win a Grammy award in 1993.

During his later years, Miles refused to perform his earlier recordings. When asked why he did not want to play them, he simply said that their influence was over (Iyer 56). Nevertheless, there were those who felt that his earlier work was more solid content-wise.

Miles is undoubtedly one of the greatest musicians in the history of African American Music. His innovative approach to music has come to dominate modern music. The Rolling Stone magazine noted that Miles was influential in every change assumed by Jazz music from the late 1940s. His role in this change has always been controversial.

There is no other musician in the history of Jazz music that came close to Miles in terms of influence. His “Kind of Blue” album is still the best selling jazz album to date (O’Meally 135). The album was also recognized by the United States House of Representatives. Miles has influenced tens of jazz musicians. Many other musicians also rose to prominence after being members of Miles’ ensembles.

One of the things that made Miles such a great performer was his incorporation of traditional African American Music into his work. For instance, his love for Blues was particularly great. Miles also managed to preserve some of the greatest elements of African American music in his recordings over the four decades he was active.

Works Cited Gridley, Mark and David Cutler. Jazz Styles, Englewood Cliffs, NJ: Prentice-Hall, 1978. Print.

Iyer, Vijay. “Microtiming in African-American Music.” Music Perception 19.3 (2002): 387- 414. Print.

Meadows, Eddie. Bebop to Cool: Context, Ideology, and Musical Identity, New York: Praeger Publishers, 2003. Print.

O’Meally, Robert. The Jazz Cadence of American Culture, New York: Columbia University Press, 1998. Print.

Stewart, Earl. African American Music: An Introduction, New York: Schirmer Books, 1998. Print.


Advantages a level english language essay help: a level english language essay help

Numerous advantages accrue to teachers who utilize technology not only in their teaching but also as a tool to interact with students across space and time. One of the significant advantages of using technology is that it enables teachers to design and implement interactive course materials that could be used to enhance learning experiences that are more pleasurable and meaningful to students.

There are millions of readily available applications and downloadable programs that teachers could use to design self-assessment tests to be administered to students via online protocols, not mentioning that science teachers often benefit immensely from the use of these free programs to design animations and simulations that could be used to elaborate complex scientific content to students.

From own experience, it can be stated that using simulations designed to teach students about the blood circulation system not only expose learners to a more pleasurable and exciting learning experience, but also ensure that learning outcomes are grasped and internalized with relative ease.

The second advantage of using technology, especially the World Wide Web, is that it has the capacity to bring isolated learners together in “virtual” groups without the limitations of space or time. Unlike in a traditional classroom context, teachers using the Web for teaching purposes enjoy the opportunity to teach and interact with disparate groups of learners located in diverse locations around the world.

Recent discoveries in Web-based technologies ensure that teachers are now able to interact with their students in real-time and to share resources across the network. In my teaching experience, I have made use of virtual classrooms to reach out to numerous students without necessarily making physical contact, not mentioning that I have also made use of the Web to get learning materials from my course instructors.

The third advantage is rested on the premise that it is indeed possible to not only protect intellectual property through the application of passwords and access codes but also to support confidential exchange of learning materials and information between registered users (Cantillon et al. 2003).

This implies that online technologies avail a safe and secure framework where learning, communication, and exchange of information can take place.

Get your 100% original paper on any topic done in as little as 3 hours Learn More Using technology in education has obvious disadvantages. First, it is a well-known fact that teachers who use online assessments have no capacity to control the students’ unauthorized use of online resources and content to complete their assignments. Many teachers often face this hurdle and are unable to provide competitive assessments that could then be used to grade students on their performance.

However, in my view, performance in teaching should not be emphasized at the expense of task comprehension, implying that these assignments should be given in a manner that the teacher is able to evaluate the task comprehension of each student despite their use of online content to complete the tasks.

The second disadvantage arises from the fact that technology, if not well designed and adopted, will definitely provide students with the opportunity to collaborate with each other in taking their tests, therefore adversely affecting the core principles and justifications of good educational practice.

However, from own experience, it is indeed clear that teachers can now use the latest applications and plagiarism software not only to set availability dates and times for all assessments but also discourage students who would want to copy other people’s work and pass it as their own.


People Management in Siemens Evaluation Essay custom essay help

Siemens approach to people management is very effective and facilitates achievement of great results. The approach to people management is one of a kind and its components, which include encouragement of talent optimization, teamwork, and performance management, substantiate its importance.

Rainey explains that with a good people management approach also known as ‘People Excellence Program ’, Siemens Company is in a good position to achieve its goals and outsmart its competitors (235).

Consequently, the plans that Siemens has put in place make the sustainability of adopting the approach easy and efficient. Since the approach improves the level of motivation, the performance achieved is sustainable. By using people management approach in management of its employees, Siemens can successfully sustain the adopted approach.

Some of the factors that can influence the effectiveness of teams in Siemens include appraisals, goal setting, talent management, and creation of an innovative environment. By appraising employees and setting goals, Siemens can easily promote the level of performance that individuals undertake themselves as well as in teams. Evans and Evans note that for teamwork to thrive and produce the expected results, employees need personalized motivation (28).

Moreover, a shift from individual to team focus is paramount in advancing the performance required in the contemporary market characterized by the ever changing and trendy consumers.

With the understanding on the essence of shifting from individuals to team focus, the company undertakes effective talent management programs and creates a culture that encourages its employees to optimize their talents. When the company sets goals and gives each individual responsibility within the team, the individuals strive to achieve their goals, while meeting the collective goals incorporated in the team.

Appraisals are very important in helping create shared understanding about organization and employee objectives. Practically, genuine motivation that fosters success and excellent performance emanates from the heart of an individual after an appraisal (Vance and Paik 332; Johnson 207). The motivation transpires because appraisals recognize and appreciate the efforts that an individual undertakes to propel the organization towards success.

Get your 100% original paper on any topic done in as little as 3 hours Learn More When employees working in Siemens receive the recognition from the company, a feeling of respect and value develops within them and the willingness to deliver the best for the company increases. As such, the individuals can successfully meet their personal objectives, while meeting the objectives of the team.

On the other hand, Siemens provides an innovative environment and uses it as part of an overall focus to motivate its people. The environment created by the company facilitates innovation and development of new ideas that are useful in achievement of company’s progress. Notably, because the management of the company understands the essence of innovation and creativity, they skillfully develop an innovative environment and use it to foster the level of motivation amongst its human resources.

The appropriateness of the innovative methods used by Siemens is considerable. Berger and Berger state that innovative methods, which include talent, people, and performance management, are very important and are core ingredients that help organizations win the market share and optimize their human resources (25).

In effect, the methods of innovation that Siemens employs not only promote its success in the short run, but also facilitate long term and sustained development. Therefore, these methods are important and the roles that they play in effecting the company’s success are integral.

Principally, the innovative solution that can foster the working environment of Siemens has its basis on the Behavioral Management Theory, which explains that employee motivation is primary in achievement of company success. Therefore, it is important for Siemens to continue engaging in plans that enhance people management program.

According to Benowitz, the Behavioral Management Theory outlines that human resources are very important and their management determines the growth of a company (17). Therefore, for Siemens to continue enjoying the current market share and sustain the adopted programs, people management needs to employ advanced initiatives that transpire from extensive research of the working environments practiced by various successful organizations.

Works Cited Benowitz, Ellen. Cliffsquickreview Principles of Management. Hoboken: Wiley Pub, 2014. Print.

We will write a custom Essay on People Management in Siemens specifically for you! Get your first paper with 15% OFF Learn More Berger, Lance, and Dorothy Berger. The Talent Management Handbook: Creating Organizational Excellence by Identifying, Developing, and Promoting Your Best People. New York: McGraw-Hill, 2004.Print.

Evans, James, and James Evans. Quality and Performance Excellence: Management, Organization, and Strategy. Mason: Cengage Learning, 2011. Print.

Johnson, Richard. Effective Performance Management. Victoria: Trafford, 2006. Print.

Rainey, David. Enterprise-wide Strategic Management: Achieving Sustainable Success through Leadership, Strategies, and Value Creation. Cambridge: Cambridge University Press, 2010. Print.

Vance, Charles, and Yongsun Paik. Managing a Global Workforce. New York: Routledge, 2015. Print.