Schema Activation Activities Evaluation Essay College Essay Help Near Me

Summary on the Activities The main purpose of the lesson chosen is the life in the sea, the variety of fishes, and the conditions under which fish should live. How Many Fish in the Sea?: A Book about Oceans written by Linda Tagliaferro is the content area book for the course with the help of which children will be able to evaluate their skills and learn more about the world and its peculiarities.

There are several activities for students to be offered which are appropriate to achieve the main objective, the success of schema activation. This mechanism provides teachers and learners with an opportunity to understand what they know and what they are going to learn from the text (Vacca


How Can Innovations Sustain Brands? Proposal online essay help: online essay help

Table of Contents Topic Proposal

Aims and Objectives

Literature Review

Scope and Constraints

Reference List

As branding has become one of the essential components of marketing strategies aimed at promoting the financial success of the company, more and more theories about the methods of effective branding evolve. Innovations are considered one of the tools that can be used to sustain brands.

The following paper presents the proposal of dissertation investigating the specifics of the introduction of new changes and its effects on company’s development and revenues.

Topic Proposal The topic proposed for the dissertation is the impact of innovation on the sustainability of the brand. As more and more marketing strategies continue to develop and be used by companies, the need for careful analysis of such strategies becomes evident.

The exploration of the mentioned topic can contribute to the generalised knowledge about efficient marketing and help to identify whether a continuous introduction of innovations can benefit the organisation and improve brand image.

Aims and Objectives The primary aim of completing the dissertation on the discussed topic is studying the relation between brand sustainability and provision of appropriate innovations.

The objectives of the paper include analysing the relevant academic literature exploring the issue, summarising the results of valid studies investigating the topic, identifying the gaps in the literature, and making appropriate conclusions relevant to the theme of the paper.

All of these steps are supposed to help the author to reveal how the chosen topic is reflected in the experience of companies and valid theoretical concepts and how this knowledge can be used in the future.

Get your 100% original paper on any topic done in as little as 3 hours Learn More Literature Review A considerable number of academic sources explore the topic chosen for the dissertation. The review of relevant literature helps to identify the current theoretical framework of the issues and investigate the findings of the studies revealing its nature and specifics.

Many study books in marketing present valid information about the role of innovations in sustaining the brand. Such literary sources mostly rely on theoretical knowledge about brand nature while also provide relevant facts reflecting the experience of the companies. Study books give a clear understanding of what are the main goals of introducing innovations and explain how the company can benefit from it and which results can be achieved.

The number of scholarly articles discusses the theoretical framework of the issue. Brexendorf, Bayus, and Keller (2015) provided a conceptual framework to “help structure the interrelationship” between brand and innovations management (p. 548).

The article presents and analysis of how these two notions relate to each other and discusses different stages of introduction of new products and features of the company. The authors also identify the gaps in the knowledge about the issue and suggest future research direction.

Franzak and Pitta (2011) discussed the specifics of service dominant and solution dominant brand innovation and presented valid conclusions reflecting the assumption that the implementation of the latter mentioned concept is the key to enhancing brand sustainability. The authors argue that solution-focused logic may help to improve marketing strategies and make the process of setting new products effective and customer-driven.

Other sources of relevant information about the topics are the articles written based on the relevant studies conducted to present the findings that reflect real experience of companies trying to support their brands with the introduction of new elements, methods, and strategies. Various researchers discuss different aspects of the topic and help to construct a comprehensive understanding of the theme.

Beverland, Napoli, and Farrelly (2009) studied whether all brands can innovate in the same way and came to the conclusion that differently positioned brands need to choose the strategy providing the success of new products that corresponds to the specifics of the brand image.

We will write a custom Proposal on How Can Innovations Sustain Brands? specifically for you! Get your first paper with 15% OFF Learn More Besides, the study revealed that companies should consider brand perception as the most significant factor showing the direction of possible changes, brand extensions, in particularly.

Chien (2013) conducted s study shedding the light on the way the company innovations impact customer value. The author used a questionnaire-based survey and revealed the positive relation between the mentioned phenomena. The study contributes to the understanding of the importance of the constant search for new decisions able to boost the organisation’s sustainability.

Chimhundu, Hamlin, and McNeill (2010) investigated the impact of manufacturer brand innovation on the welfare of retailer brands and presented valid information about the most appropriate methods of guiding the process of releasing new products in such way that it benefits both manufacturers and retailers.

Sinapuelas, Wang, and Bohlmann (2015) explained the specifics of the interaction between new changes, brand, and marketing mix variables in line extensions and presented valid conclusions reflecting the assumption that “parent-brand strength” can be considered one of the main factors ensuring the successful implementation of alterations related to the expansion of the brand (p. 558).

The analysis of academic sources presenting valid information about the discussed topic reveals that many aspects of the process of making new changes and its effects on brand have been discussed by the scholars.

Scope and Constraints The scope of the dissertation includes gathering of relevant information about the process of introduction of innovations and its impact on brand’s sustainability, the steps able to minimize the risk of fail, the current methods used by companies, and the theoretical approaches to the explored issue in available books and articles from scholarly peer-reviewed journals and presenting the deep and detailed analysis of the findings.

The main constraints are based on the specifics of the issue and its discussion in the literature, as some gaps can be identified in the generalised knowledge about the issue. While many sources investigate it, only a few of them present relevant information about the long-term experience of companies using innovations to support their brands and provide the valuable comparison of their strategies.

The discussed dissertation is supposed to enable the author to answer some of the vital questions about branding based on the analysis of relevant literary resources. The author is willing to complete the dissertation, as the review of the literature discussing the topic has revealed its importance in everyday decisions made by specialists working in the field of marketing.

Not sure if you can write a paper on How Can Innovations Sustain Brands? by yourself? We can help you for only $16.05 $11/page Learn More Reference List Beverland, M, Napoli, J


The Shapes, Forms, Use, and Functions of Stone “Lithic” Tools in the Paleolithic Age Research Paper college admission essay help

Introduction Stone tools were used during the Paleolithic era by Homo habilis and Homo erectus. Stone was the main raw material, which was touched and refined to produce the desired product. Remains of stone tools provide archaeologists with clues on how human beings made objects using these tools.

Some of the earliest discoveries include the discovery of a hand axe in elephant remains which have been associated with the Pleistocene period in Europe. Lithic tool evolution is dated around 2.6 ma in Ethiopia’s Afar triangle. It was accompanied by emergence of the tradition of Oldowan and the Acheulian tools.

The lithic tool evolution was accompanied with industries like the Oldowan industry and the famous Acheulian industry in the West Turkana region of Kenya during the Paleolithic era.

Acheulian industry came after the Oldowan industry around 1.7 ma. The Mousterian industry followed afterwards and is commonly identified alongside the homo neanderthalensis. Many more stone industries followed suit until when iron and copper industries came into sight.

Stone tool research is also referred to as lithic technology among archaeologists worldwide. Research in this field started in the Scandinavia in the 1830s. These studies help in archaeological analysis so that archaeologists can be able to deduce certain facts in relation to the artifacts made by the lithic tools.

They are pretty important in documenting various facets of prehistoric activities of the Homo sapiens and in exposing their behavioral characteristics. This work tries to explain the forms of stone tools, how they were made and for what purpose.

Stone Tools The characteristic features of stone were the main determinants of the kind of tool to be made from the raw material. Such characteristic diagnostic features include fracture, cleavage, hardness and density among others. Stones which had even fractures were mostly used as raw materials in making flaked tools.

Get your 100% original paper on any topic done in as little as 3 hours Learn More This is because percussion or pressure flaking, a method of manufacturing stone tools, made them to have a smooth concavo-convex finish. Fractures of such materials are found in rocks which have microscopic mineral grains and include rocks which do not cleave. Chalcedony, Chert, and flints are good example of these rocks (Kher


Comprehensive Strategic Management: Emirates Identity Authority Strategy Case Study a level english language essay help: a level english language essay help

Introduction There are many methods managers can use to succeed in developing their businesses regarding a number of external and internal factors that many affect the growing and prospering abilities. Strategic planning is one of the possible management tools that aim at ensuring managers and their employees that they work properly to achieve the same goals and consider the changing environment (Bryson, 2011).

The success of strategic management depends on how soon a manager is able to notice the need for change and take the actions that can promote the change.

Emirates Identity Authority (Emirates ID) offers an example of how a federal government organization may develop a strategy that can affect organizational performance and introduce a company as a powerful strategic planning figure in the United Arab Emirates (UAE) (Al-Khouri, 2012).

The current paper aims at discussing the background of the strategy, its missions, objectives, and outcomes that can prove the effectiveness of the chosen ideas.

Emirates ID approach is defined as successful due to several factors, and one of them is the company’s intention to be the first federal organization that can implement the customized strategy development framework, analyze its lifecycles, and promote the cooperation of different departments under the control of a single team called a Strategy Support Office (SSO).

The problem statement is connected with the immediate and long-term problems that can take place while implementing the strategy because Emirates ID should know if they have enough sources to cope with the challenges caused by mass enrollment or e-services improvements.

Situation Definition There are many reasons for why a governmental organization should focus on developing strategies and involving a number of people in the chosen practices.

Get your 100% original paper on any topic done in as little as 3 hours Learn More In 1998, Ahoy introduced the concept of a ‘trap’ a number of organizations can find themselves because of the inability to anticipate and get ready for unexpected change and the necessity to spend their organizational time on reacting and dealing with the already occurred changes (Al-Khouri, 2012).

Between 2010 and 2013, Emirates ID introduce a strategy with a properly identified mission, vision, and several strategic objectives that help to achieve success and deal with the external challenges.

Performance, Mission, Objectives Emirates ID is the UAE organization that contributes the development of a central population database that is able to save all biometric and even biographic facts of people, who live or visit the UAE. The success of the company may be explained by several values and intentions of the company. Customer orientation is promoted by the development of trustful relations and the abilities to share feedbacks.

The necessity of teamwork makes employees share their experience and knowledge to achieve organizational goals. The attention to innovation is the requirement that helps employees focus on different aspects of their work. Regarding the needs of the company and the expectations of the customers, Emirates ID offers the strategy 2010-2013 with the help of which the company can meet the external changes of the identified period.

The mission of the strategy is to make a considerable contribution to individual and national security by means of improving personal identity of the citizens and visitors of the UAE, providing a population registration, and promoting innovating e-services. Managers have the vision to become one of the principle references that can establish personal identity and contain population data across all regions of the UAE (Al-Khouri, 2012).

The company makes a decision to prepare its managers for any possible changes that can take place on the basis of mass enrollment or e-services improvements and make sure the members of a new SSO are able to promote communication and execution in terms of the strategy offered. Several clear goals are developed to underline the importance and necessity of the strategy.

For example, the enrollment of a new population register may be regarded as a crucial contribution to National and individual security. The attempt to establish ID cards should help to facilitate the delivery of e-services. The possibility of safe and easy data access helps to simplify transactions.

We will write a custom Case Study on Comprehensive Strategic Management: Emirates Identity Authority Strategy specifically for you! Get your first paper with 15% OFF Learn More Finally, the development of a new world-class organization becomes possible with properly developed high-quality services offered in time. All these goals and intents are offered as a basis of the strategy discussed in the case.

Corporate Governance The meaning of corporate governance has been changed during the last centuries. Tricker and Tricker (2012) admit that corporate governance should be defined by the way according to which it is possible to identify and comprehend the power that is spread among different corporate entities.

In other words, corporate governance should describe the relations that are developed among the company’s managers, the representatives of the board of directors, and other people, who may be involved in the development of an organization.

The people of Emirates ID understand how crucial and irreplaceable their work can be for the country. The citizens of the country trust in the achievements of the company and realize that their work improves the quality of life.

The relations that are developed among the employees of Emirates ID may become a good example for other organizations to be followed because its people are able to combine knowledge, trust, and experience to help people informing them about all changes and improvements that are necessary.

For example, the Corporate Governance Office promotes a number of training courses that are available to employees that get involved in customer services centers and asks people not to neglect this chance of personal excellence and quality (Emirates Identity Authority, 2014).

Employees, who can train and improve their qualities, learn new concepts and comprehend the goals of the company regarding the current opportunities and the impact of the internal and external factors. The criteria offered to all UAE international and local organizations make Emirates ID work hard and consider the expectations all the time.

Societal Trends The future of governance also depends on the way of how employees and managers of Emirates ID can understand the importance and worth of societal trends developed by the company. First, the fact of the increased number of tourists cannot be neglected. That is why the questions of demographics and economic development should be constantly discussed.

Not sure if you can write a paper on Comprehensive Strategic Management: Emirates Identity Authority Strategy by yourself? We can help you for only $16.05 $11/page Learn More Besides, such trends as multi-cultural relations, social tensions, and sectarian conflicts may influence the development of the strategy under consideration. Finally, the general concepts like the conditions of privatization, globalization, migration, and digital passion are considered by the SSO to promote a successful future of the company with the chosen corporate governance and custom-oriented policies.

Industry Opportunities and Threats The success of a strategic developmental process depends on a proper identification of the industry threats and opportunities as a part of the SWOT analysis that has to be developed in regards to Emirates ID.

Due to the fact that the company was awarded as the Best Federal Authority according to the UAE Federal Government Excellence Program (Al-Khouri, 2012), it is expected that the company should meet the requirements set by the Federal Government Vision 2021 within the frames of which the UAE organizations can understand how to treat possible future initiatives and external factors.

The SWOT analysis is a chance to look at the external environment and identify the threats and opportunities of the industry and possible reactions of the company.

The main opportunities Emirates IA can use are the burning need to create comprehensive statistics concerning the population growth and the changes that can be observed among native citizens and visitors of the country. E-services have to be improved because of the governmental intentions to move to e-government possibilities.

There is also a necessity to explain the importance of registration to as many applicants as possible. Emirates ID has a chance to analyze the strong and weak aspects of its previous strategy and continue approving its practices in regards to the global expectations and competitions.

As for the threats that are not pleasant to the development of the strategy, it is possible to mention the lack of the required awareness and comprehension of customer needs. Though the company declares itself as a customer-oriented organization, the gaps in services and cooperation with customers are evident in the chosen industry.

It is necessary to focus on legal improvements that can control the roles and duties of different local and national entities. Finally, the evident technological improvements are expected, and the company should be ready to use its potential and meet the requirements set.

Internal Strengths The SWOT analysis aims at identifying the main strong aspects of the company that can be used in the chosen industry. The internal environment is strengthened by means of the production of a unique ID card that can be used by the citizens and visitors of the countries for different transactions. Another peculiar feature of Emirates ID is its leaders, who are ready to promote changes and analyze the results.

The company may also use the connection with various federal and local entities that want to promote a reengineered process as a chance to register population, control the changes, and cope with the challenges based on the complexity of enrollment processes and poor mechanisms for sharing information (Al-Khouri, 2012).

In other words, the strengths of the strategy are explained by the ability of the company to identify the governmental needs and introduce fast and credible solutions to a variety of governmental problems.

Internal Weaknesses However, there are several weak points that can put the strategy under a threat or create some challenges in the process. A poor promotional plan and the inabilities to ensure employees to follow the same activities may challenge the strategy. Performance challenges are also observed in the strategy because it is difficult to introduce performance indicators and explain them reasonably using the available resources only.

The needs of the UAE federal government require more time to be met than it is expected. There is also a weakness in the internal communication that leads to the challenges in connection with external entities. People do not understand how they can use their resources and abilities to create good working conditions. All these aspects have to be better articulated by the managers and the leaders of the company.

Strategic Factors The strategic framework helps to combine several key success factors with the help of which the team may understand how to take the activities in order to meet the goals set (deWit


Micro and Macro-Cosmos in Medicine and Care Models for Prevention of Diabetes Essay college application essay help

The Western Care model, including American and European care models, reflects the holistic, humanistic image of the man. Such image derives from Christianity, which serves as the basis for defining the specifics of human nature, which unites soul and body.

While the mentioned care models pay much attention to the microcosm of a human body, they lack precision in reflecting the specifics of the macrocosm of the environment.

Such approach can be considered to lack comprehensiveness, as appropriate caring about the human body is impossible without caring about the external environmental factors. The analysis of the concepts of micro and macro-cosmos in medicine helps to reveal the important components of effective care models for such common diseases as Diabetes.

The theory of micro and macro-cosmos originates from ancient Greek philosophical concepts. According to this theory, a man (micro-cosmos) is a representation of a universe (macro-cosmos). Such thought is based on the assumption that many of the characteristics of human body reflect the structure of the universe. Therefore, a human body is a reflection of a harmonious organization of the world.

Pythagoras was one of the first scientists and philosophers identifying the continuity between the universe and a human while Plato described the “soul of cosmos in its anthropomorphic representation” in more details (“Microcosm and Macrocosm” par.7). Cosmos has a perfect structure that includes the elements that are related to each other and present a harmonious unity.

The human body has the same structure, as all organs and body systems are interrelated with each other and can function properly only as a healthy unity.

As a result of accepting the discussed theory, medicine ensures that treatment of health problems is holistic and takes into account the functioning of all body systems. Such concept is reflected in care models that emphasize the importance of taking care of the whole organism while treating a disease of a distinct organ or system.

Get your 100% original paper on any topic done in as little as 3 hours Learn More While the described approach to medicine has its clear advantages, it usually lacks the attention paid to the macro-cosmos – the world where we live. However, the environment can be considered one of the main factors impacting the microcosm of the human body. The specifics of the world surrounding us influence the air we breathe, the water we drink, the food we eat, etc.

Therefore, the holistic care model should include not only care about all of the body systems but also care about nature systems. One of the most common chronic diseases, Diabetes, is directly related to the impact of environmental factors.

The importance of having a healthy diet consisting of organic products to prevent and lessen the manifestations of diabetes reflects the significance of environmental factors, as they impact the food we eat. The number of scientific studies has disclosed the relation between such dietary factors as the duration of breastfeeding and the quality of products and the elevated chances of getting Diabetes 1(Knip and Simell 6; Deed et al. 288).

Another environmental factor contributing to the prevalence of Diabetes is air pollution, which is considered responsible for triggering Diabetes 2 (Pasala, Rao, and Sridhar 63) and Diabetes 1 (Hathout et al. 86). Water pollution has also been recognized as the factor that influences the onset of Diabetes (Sofi et al. 632).

The knowledge about the external factors serving as triggers for Diabetes 1 and Diabetes 2 should become the basis of Diabetes prevention used in modern care models. Such prevention should be based on the assumption that the quality of our environment is directly related to the chances of the onset of Diabetes in children and adults.

The methods of preventing Diabetes through adjusting care model to the external factors should include the actions that make the general environmental situation healthier. For example, organizing efforts aimed at improving the quality of the grains, vegetables, and fruits raised in the country can benefit the diet of the population, and, therefore, decrease Diabetes incidence.

Moreover, such dietary recommendations to Diabetic people as lowering the consumption of red meat is directly related to the improvement of nature, as the massive production of meat is one of the main factors contributing to air pollution worldwide.

We will write a custom Essay on Micro and Macro-Cosmos in Medicine and Care Models for Prevention of Diabetes specifically for you! Get your first paper with 15% OFF Learn More This example illustrates the strong relation between a microcosm of a human being and a macrocosm of the universe, as even the smallest everyday habits have an impact on the world.

Other efforts that should be included in care model aimed at preventing Diabetes should include avoiding water and air pollution caused by heavy industries, transport, etc. The discussed guidelines can significantly decrease the prevalence of Diabetes and are already used by many environmentally-conscious people.

The analysis of the concept of micro and macro-cosmos in medicine and the influence of environmental factors on the prevalence of Diabetes reveals that including care about such element of macro-cosmos as environment is one of the powerful keys to ensuring the harmonious functioning of the microcosm of a human being and preventing the growing rates of incidence of Diabetes.

Works Cited Deed, Gary, John Barlow, Dev Kawol, Gary Kilov, Anita Sharma, and Liew Yu Hwa. “Diet and Diabetes.” Australian Family Physician 44.5 (2015): 288-292. Print.

Hathout, Eba, Lawrence Beeson, Mariam Ischander, Ravindra Rao, and John Mace. “Air Pollution and Type 1 Diabetes in Children.” Pediatric Diabetes 7 (2006): 81-87. Print.

Knip, Mikael, and Olli Simell. “Environmental Triggers of Type 1 Diabetes.” Cold Spring Harbor Perspectives in Medicine 2 (2012): 1-15. Print.

Microcosm and Macrocosm. n.d. Web.

Pasala, Sudhir, Allam Rao, and Gary Sridhar. “Built Environment and Diabetes.” International Journal of Diabetes in Developing Countries 30.2 (2010): 63-68. Print.

Not sure if you can write a paper on Micro and Macro-Cosmos in Medicine and Care Models for Prevention of Diabetes by yourself? We can help you for only $16.05 $11/page Learn More Sofi, Hanief, Radhika Gudi, Subha Karumuthil-Melethil, Nicolas Perez, Benjamin Johnson, and Chenthamarakshan Vasu. “PH of Drinking Water Influences the Composition of Gut Microbiome and Type 1 Diabetes Incidence.” Diabetes 63 (2014): 632-644. Print.


The Role of E-Portfolio to Promote Teacher Reflection Analytical Essay essay help free

Teacher professional development is an integral part of teaching practice, and teacher reflection is one of the methods to develop teachers’ skills, knowledge, and techniques. Teacher reflection shows the way of how teachers may interrogate their practices, pose questions concerning the effectiveness of their work, and meet students’ needs and expectations (Lyons, 1998: 115).

Valli (1992: 140) introduces reflection as a deliberative process within the frames of which the ethical implications of teachers’ work are considered alongside with the students’ observations, and the alternative practices are offered.

The purpose of teacher reflection is not only to change the style of teacher’s work but also to promote the evolution in work and understanding of what can be done to help students benefit with the chosen teaching practices. Though teacher reflection is directed to improve the work of teachers, this practice remains to be student-centered as well because the opinions and attitudes of students are considered.

There are many ways on how to promote teacher reflective practice, and e-portfolio is one of the tools that help to engage students in evaluating tutors’ readiness to cooperate (Lyons, 1998: 115).

The study developed by Jenson (2011: 49) explains electronic portfolio from four main principles according to which students should take responsibility for managing information they give about their teachers, select important pieces of information and share them properly, promote the creation of lifelong records about their learning processes, and develop the opportunities to reflect on their tutors’ work consistently.

The success of this study is explained by the possibility to use self-regulation as a powerful chance to reflect on teachers’ work using personal experience and opinions. The work by Alwraikat (2012: 154) aims at describing e-portfolio as a new study formula that can be used in all developed countries on the basis of graduate students’ attitudes.

The author underlines that the level of academic degree is more important than such factors as gender or specialization. Effective portfolios can also serve as the measurements of reflective practice and a kind of pedagogical space where learning and teaching practices can be properly explained (Parkers, Dredger,


Individual Case: Google Incorporation Evaluation Essay college essay help online: college essay help online

Introduction Google Incorporation is one of the largest internet-based companies in the world. The company’s headquarters is in California. The company deals in areas such as software vending, search engine, and internet marketing. In the recent past, the company has added cloud computing to its products line. The company has grown through product differentiation, acquisitions, and merges in the last ten years.

The main competitors of Google are Yahoo, AOL, Microsoft, and LinkedIn, which have the ability to offer alternative perfect substitute to customers who may be unsatisfied with products offered by Google.

The company successfully used flexible sourcing, retail distribution, and product focused differentiation to survive the impact of these competitors. As at the end of the year 2013, Google had the largest market share of 66.7% which was growth by 4% from 63.7% in the year 2010 (Gamble, Peteraf and Thompson, 2015).

Google utilized retail distribution (software vending and internet marketing) in the recent past to further expand its presence in markets like Japan, China, and Europe. It applied product differentiation strategy to expand and position itself as search engine.

Google’s scope of operations was characterized by online retailing of different internet based products targeting individuals, corporate, and government institutions across the globe market segments. For instance, Google created renowned brands for a number of products within its software vending service.

Google applied a series of grand strategies such as concentration, market development, product development, vertical integration, market penetration, and online retail distribution strategies to expose its numerous products across the globe as the most competitive brand.

For instance, Google managed to expand its markets outside North America within the first two years of inceptions besides launching a series of new products such as internet marketing and software vending across the globe.

Get your 100% original paper on any topic done in as little as 3 hours Learn More Strategic Issue Analysis of Google Incorporation Strategic Capabilities

Google has a number of resources that have contributed to its success in the global market over the years. In order to ensure business sustainability, Google has concentrated the focused strategy through clear definition and targeting of specific market segment for its online based products.

The strategies are achieved through provision of high quality and unique internet based products, effective distribution and secure network, individual internet user segment, and variety of the internet based products.

Despite the success of these strategies, Google is threatened by its competitors with more or less similar approach in doing business within the Internet Information Providers industry. For instance, Yahoo, AOL, Microsoft, and LinkedIn threaten to reverse the gains that Google has made in the Internet Information Providers industry.

Strategic issue

As a prerequisite for sustainable organization performance, the strategic issues that Google is currently facing pivot around the most appropriate market that the company should focus on or neglect in order to survive competition.

Under this strategic issue, Google currently faces the dilemmas of critical focus on the most reachable software market, potentials and threats of entering the stratified software market, potential of re-branding its current software and internet marketing brands, and the best strategies of increasing visibility without appearing as a copy cat of the main competitors.

Therefore, what are the best strategies that Google should focus on to survive competition in the dynamic Internet Information Providers industry? In order to respond to this question, the following sub questions will be answered.

Should Google re-brand or introduce more brands to its current product line?

What strategy will be necessary to properly differentiate the Google’s brand?

External Environment Analysis Porter’s five forces analysis is necessary for Google as it assists in comprehension of the market strengths and weaknesses. Although Google has been a household name in the global internet information providers industry, there are several players that have limited its competitive advantage in the industry. The five forces determining the competitive advantage of companies operating within the industry are discussed below.

We will write a custom Book Review on Individual Case: Google Incorporation specifically for you! Get your first paper with 15% OFF Learn More Industry competitiveness analysis using Porter’s 5 forces model

Threat of entry

It is very difficult for a new entrant in the Internet Information Providers industry to successfully create a strong brand that can challenge dominance of Google, Yahoo, AOL, Microsoft, and LinkedIn among others. It would require massive capital for an aspiring investor to outperform their business prowess.

Therefore, a new entrant may face difficulty in increasing brand visibility and cutting a piece of the market share. Since the Internet Information Providers industry is characterized by the ability to create high quality brands, a new entrant will have to build a following from scratch. This requires a lot of resources.

Threat of substitutes

In the internet marketing and software vending segments within the Internet Information Providers industry, threat of possible substitutes is very strong since most of the products are customized to perform specific functions, thus, rarely have substitutes.

Yahoo, AOL, Microsoft, and LinkedIn have the ability to offer an alternative perfect substitute to customers who may be unsatisfied with products offered at Google Incorporation. Unsatisfied customers, therefore have other alternatives from where they can get the products traded by Google. However, imitations may threaten the market of new or current players.

When the counterfeits softwares make it into the mainstream market, the revenues of genuine companies will decline. In order to remain relevant, the Google Incorporation has established a unique market for its customer through tailored optometry internet marketing and software products that are customized.

Suppliers’ bargaining power

In the Internet Information Providers industry, the influence of the suppliers is highest when large volumes of softwares are purchased by a service provider. When the influence is high, profitability of the establishments in this industry is low since the cost of creating and licensing some of the products is very high.

Since suppliers within the Internet Information Providers industry operate at local and international levels, their influence differs. For instance, China, India, and Japan suppliers the largest volume of softwares that Google integrates in its business platform to offer fast and reliable search engine. Yahoo, AOL, Microsoft and other industry players have more than 1000 suppliers each.

The partnerships between independent manufacturers and vendors of softwares reduce the power of the suppliers in this industry. Google Incorporation has endeavored to use its deep reservoirs as a strategy for balancing the supply forces in the fragile software vending and internet marketing sectors of the US and across the globe.

Not sure if you can write a paper on Individual Case: Google Incorporation by yourself? We can help you for only $16.05 $11/page Learn More Buyers’ bargaining power

There is strong power in the fragmented internet marketing and software vending segments which are indirect and direct to customers. Despite the fact that these search engine businesses have very strong brand names; the buyers in this sector have the power to influence the prices for the products since there are a variety of services to choose from.

The power of the buyers is high since this industry is characterized by high competition. Therefore, each company considers the perception of their customers before setting prices in order to survive competition. Fortunately, Google has been consistent in maintaining their prices at half of the average prices of other brands due to global coverage and high economies of scale.


There are several brands operating in the same industry with virtually all of them dealing with a variety of search engine products and services. Players in the industry must be careful to survive any aggressive move by a competitor through creating a flexible brand name and constant product diversification. For instance, Yahoo provides the biggest competition to Google due to its big market share and expanded network standing at 30%.

With many customers looking for good value for their money, quality in service delivery has remained the main basis upon which customers are making their final decision to purchase products in the volatile Internet Information Providers industry of the US and across the globe.

All the players in the industry are putting measures in place to ensure they attract more customers and therefore expand their market share through creation of a smooth supply chain, diversification, and brand positioning. In line with this, Google has created multiple brands from its internet marketing and software vending products.

Key Success Factors Within the External Environment

Strong brand

Google has established a brand image that enables it to attract customers with less effort as opposed to most of its less established rivals. The entrants have to invest heavily in promotion and advertising for them to attract new customers and maintain their customers. The established brand image has enabled the company to cut on its cost and get increased levels of profitability.

Steady commitment to quality

Strong commitment to quality and product innovation enables the company to get the right experience for their customers. This has been possible through the recruitment of employees with the right skills and knowledge. These employees are further trained to understand the company production strategies. Moreover, the company conducts more market research to ascertain customer thoughts and changing demands.

Expanded market

Google has an active presence in all over America with an expanding presence in all other continents. In the past five years, revenues from sales doubled annually and the company expanded steadily.

Market experience

Having been in the Internet Information Providers industry for over 10 years, Google has acquired enough experience to compete favorably in the industry. It has had sufficient time to learn from its weaknesses and develop long-term strategies that will anchor it through the future of the market.

Industry Analysis Industry Profile and Attractiveness

The Internet Information Providers industry has experienced steady growth as more customers embrace renowned brands such as Yahoo, AOL, Microsoft, and LinkedIn. The global Internet Information Providers industry has an estimated market value of over $200 billion.

The US, Asia, and Europe represent 76% of the market share. Despite the economic swing of 2007-2008 financial years, the players in this industry managed to recover and are currently experiencing an average growth of 20% annually.

At present, the Internet Information Providers industry command 18% of the total market value of the consumer internet purchases across the globe. The market share is anticipated to expand further to 22% by the year 2020 (Gamble et al., 2015). The search industry at present is controlled by Google, Yahoo, AOL, Microsoft, and LinkedIn, who have managed to establish a household name for their brands.

Moreover, promotional services adopted by these companies have spurred the growth of internet service market across the globe. In addition, adoption of efficient and reliable technology in the marketing of these products positively skewed the market to the advantage of these internet based giants.

Based on the annual growth and market share, the incumbents are positioned to benefit in the future because the industry is highly attractive, especially in the emerging markets in Asia and Africa.

Industry structure

The Internet Information Providers industry is fragmented because there is no single enterprise with large enough shares to determine the industry’s direction. There are about ten major companies in the industry and the four major players have about 85% share combined and the rest of the industry is made up of small private-owned companies.

The largest, most important player in the industry is Google who currently holds 67.5% of the market share on its own. The second largest player in the Microsoft Company with an estimated 18% market share, followed by Yahoo with a 16% global market share (Gamble et al., 2015).

The industry is very competitive because these companies offer similar products and trade within the same platform. Because of this, the basis for competition in the industry is price followed by product design.

There are five success factors that are the most important to this industry, which include contacts within key markets, guaranteed supply of key inputs, ability to alter goods and services in favor of market conditions, production of services currently favored by the market and a highly trained workforce. The industry is heavily influenced by the state of the economy and consumer’s disposable income.

Growth over the past 5 years has come from a post recession increase in consumer’s disposable income. The recent recession is also a good example of this industry’s sensitivity to disposable income as 2011 saw a 27.9% decrease in revenue as compared to 2010 (Gamble et al., 2015).

Google and other competitors operate in the oligopolistic market structure. The industry has unique operational strategies which can be equated to the ideals of oligopolistic market, characterized by few competitors dominating the global search engine, internet marketing, and software vending markets.

Strong commitment to quality and product innovation has enabled these companies to get the right experience for their customers. Moreover, the companies conduct more market research to ascertain customer thoughts and changing demands. For instance, Google has consistently increased its production modification and diversification of products in the market instead of reducing output with intent of increasing prices.

There are few competitors who dominate the industry such as Google, Yahoo, AOL, Microsoft, and LinkedIn among others. These companies control the industry. The Walt Disney Parks and Resorts Worldwide Incorporation has the largest market control of 24% with the other companies sharing the rest of the market (Gamble et al., 2015).

Since the industry is dominated be few global brands, it is very difficult for a new company to enter in this market and breakeven since the competitors benefit from economies of scale. Besides, the capital requirement for entry is very enormous for a new entrant.

Most of products and services offered by Google and its competitors are perfect substitutes and tend to have similar price ranges due to standardized operational costing and targeting strategies. Since these companies target similar customer segment, they have limited alternatives in terms of multiple pricing.

The companies use self advertisement and other forms of media to market different products. The self advertisement is possible due to their global brand image and active presences in the major markets across the globe.

The industry structure affects the strategies used by Google and its competitors in terms of pricing of products and customer segmentation. Since the main competitors offer perfect substitute products, Google has to ensure that its prices remain competitive to avoid losing customers to some of the competitors.

Besides, the company has to constantly remodel and integrate its products to maintain its current top position, which can easily be taken by the few giant competitors. Since the market structure is oligopolistic, the financial performance of Google has been stable and predictable since it has been able to earn very high profits since the barriers to entry such as large capital and logistic support blocks new entrants from penetrating the market.

Besides, the company has been able to use product differentiation strategy by offering series of brands from similar product category to ensure that the revenues of the company are above that of its major competitors.

Company Situation Financial Standing

The financial standing of the Google Inc. has fluctuated significantly between 2008 and 2012. From the balance sheet, it can be observed that the total assets grew from $2.467.12 million in 2010 to $3,663.10 million in 2013. Further, the liabilities rose from $961.82 million in 2010 to $1,242.50 million in 2013. Also, it can be noted that the value of equity followed a similar trend.

It increased from $1,505,293 million in 2010 to $2,420.70 million in 2013. The highest growth rate was attained in 2008 where sales grew by 21.75%. The least growth rate was attained in 2012 where sales decreased by 5.30%. During the global financial crisis that is in 2009 sales grew by 1.56% only (Gamble et al., 2015).

Financial analysis


Return on assets The return on assets improved from 29.79% in 2010 to 33.43% in 2011. It declined to 21.33% in 2012. This implies that the amount of profit generated from a unit of asset decreased over the period.

This shows that the profitability and the efficiency in the utilization of the assets of the company declined over the period. This could also be a signal that the property of the company have dilapidated, thus, they cannot engender a considerable amount of returns.

Return on equity The values of return on equity were high and they improved from 48.82% in 2010 to 54.62% in 2011. However, in 2012, the value dropped to 32.28%. The high values promises the shareholders high returns for their investments. The declining amount of return on equity can also be caused by the increasing amount of long term debt. An increase in debt results in an increase in interest expense.


Current ratio The current ratio was fairly stable during the period. The value of the ratio was 2.56 in 2010 and 2.54 in 2012. Thus, it can be observed that the company can adequately pay the short term obligations using current assets. This shows that the company has a sound financial standing.

Working capital The working capital rose from $773,605 million in 2010 to $859,371 million in 2011. The value rose further to $1,042 million in 2012. It implies that the value of current assets exceeds the current liabilities. The two liquidity ratios were stable during the period. It shows that the company is effective in liquidity and working capital management. This gives confidence to the debt and capital providers.


Debt to assets The value of debt to total assets was stable during the period. The ratio was 0.3899 in 2010 and 0.3880 in 2011. The fractions imply that the percentage of assets that are funded using liability remained stable during the period. The ratios also show that the company maintained a low leverage level during the period.

Debt to equity The debt to equity ratio was also stable during the period. The value of the ratio was 0.639 in 2010 and 0.6341 in 2011. It is a suggestion that about 63% of the assets of the company are proactively funded through the debt option.

The two leverage ratios show that the Google Company has a low debt proportion in the capital configuration. This gives the company room to take more debt that can be used or growth and expansion. Thus, the company has not fully exploited its potential. The growth prospects will translate to better performance in the future.

SWOT Analysis


The stable and management team comprising of directors and several managers is instrumental towards providing necessary support and guidance in provision of software vending, internet marketing, and search engine products to customers and reviewing current operational strategies in line with the demands of their clients at Google.

For instance, the management team introduced the internet marketing service in response to the demands of the clients. This has enabled Google to fund different business project initiatives at affordable loan repayment interest rates.

Google also enjoys a wide network and subsidiaries in the US and several representative offices in different regions outside the US. This is important in attracting more customers in those regions where the company is yet to reach full potential. Besides, the numerous branches have improved its products visibility and accessibility.

Google has increased own software vending and internet marketing business in the last few years, particularly in Western Europe and North America. Company owned software vending and internet marketing products have become growth drivers and important distribution points for the company.

The vivid presentation of Google brands supports differentiated perception by consumers beyond their product experiences, further strengthening the brand image. Moreover, the establishment of a strong and reliable internet marketing product by Google represents a major growth for the company. The other strength of Google is efficient customer relationship management strategy.


Google has more presence in the US than other parts of the globe. Specifically, unlike its main competitor Yahoo, Google has limited presence in Asia. Thus, the company does not enjoy the substantive demand in the global market as its customer catchment area is restricted outside the expansive Asian market. Besides, the focus of Google is more on customized internet based brands and products.

This is counterproductive in terms of revenue generation since the majority of its customers are small businesses and private individuals who cannot operate in the customized platform. Besides, Google has high inventory cost since it software development is very expensive to create and maintain.

Managing some of the research and development projects may not be sustainable in the long run if the annual turnover reduces at Google. As a result of these weaknesses, Google has not been able to efficiently penetrate the small business segment within its Business-to-Business model of operation.

Google focus on quality products has compromised its ability to incorporate views of a section of its consumers, such as addition of more search languages.


Google has an opportunity to expand its scope to cater for expanded product and service lines since its asset base is strong enough to sustain any growth in the market. This opportunity will help in boosting Google’s revenues and leadership position in the global Internet Information Providers industry. As a result, Google will be in a position to double its current revenues and increase the customer base.

The company’s global presence and strong performance in most regions demonstrate that it can be successful in nearly all countries of the world. It is on this ground that Google plans entry into the regions where its presence is not yet felt. Secondly, working in collaboration with subsidiary companies may enable ease of entry into new markets.


The main threat to the survival of Google is the competition from counterfeit products that may act as direct substitute to its brands. Thus, the expansion and market penetration strategies that Google proposes are likely to face opposition if these fake products are expanding their market share. Google is faced with fierce competition from its rivals, which requires adoption of more vigilant strategies.

The soaring demand for software and integrated internet marketing applications across the world may prompt suppliers and independent producers to increase the prices, resulting in high costs of production and lower levels of profitability. Political issues in different markets, such as control of internet accessibility in some countries in Asia and Africa may threaten the company from achieving its profitability objectives in the market.

Generic and Grand Strategy Recommendations In order to remain competitive, the company should implement focused product differentiation strategy by applying concentration, market development, product development, vertical integration, market penetration, and retail distribution as grand strategies as summarized in appendix 3.

Product concentration

Google should ponder concentration to its products in countries which do not have strict laws that protect the business, when expanding further to other foreign markets, especially in software vending and internet marketing product segments. Countries like China do not have strict rules which protect business entities from being copied by competitors.


This will help in safeguarding its products’ brands and making sure that it targets specific market segments.

In the process, the company will gain a fair share of the current market controlled by Chinese search engine companies.

It will also ensure that Google introduces measures in its operative process that would make it distinct in the market from any firm.

Application and justification

The introduction of product concentration should be applied while ensuring that the targeted markets, especially in Asia, have customized products that are unique to that region.

The key performance indicator will be increased revenue in the Asian market by 6% in the first year of implementation and 10% thereafter. Therefore, product concentration will position Google as a strong incumbent brand in the global Internet Information Providers industry.

Vertical integration

Google may partner which medium businesses retailing products similar to those of its competitors. For instance, the company may partner with private programmers and software developers to boost its current product brands.


The objective of this recommendation is to expand Google’s market and make it easy for customers to access the products.

Application and justification

This objective can be achieved through created on in-house production, supply chain, and marketing strategies for the software vending through partnerships with private software developers. When properly implemented, the company is likely to counter the strategy of its competitors, such as Yahoo, of reaching the customers through proxy business platforms.

The key performance indicator will be reduced inventory cost by 10% in the first year of application since costs related to running the business are expected to drop. This strategy takes some initial costs to develop the integration concept but the advantages are ability to legally protect the product, creation of some barriers to competition, and general promotion of customer loyalty.


Cost leadership strategy is vital in business management, especially in an industry with stiff competition, such as Google.

The company may penetrate the African and Asian markets further through introduction of customized products that target different market segments such as direct customers through an innovative approach. The objective of this recommendation is to adopt the market leadership strategy to improve Google’s product quality and appearance.


This objective is achievable through creation of different high quality products and distinctive brands.

Application and justification

As a result, this venture will develop a cumulative experience, optimal performance, and product availability through application of alternative technology and human skills. The key performance indicator for this strategy is the ability to create a new product, thus increased number of customer ratings by 3% after the first year of implementation.

An improved approach to product management through diversification will improve the visibility of Google brands. The buyer will make an effort to learn the Google’s values, vision, challenges, and operating environment. Such cooperation will turn new brands into a competitive advantage instead of a cost.

Operational efficiency

Operational efficiency and market niche provide an indication of how well the company manages its resources, that is, how well it employs its assets to generate sales and income. It also shows the level of activity of the corporation as indicated by the turnover ratios. The level of activity for Google has remained relatively stable despite threat of competition, constant change of taste, and varying preference.


To ensure that the company streamlines its operational costs.

Application and justification

Through implementing this proposal, the company will reduce its wage bill and seal cost loop holes.

Consumer Centricity

Properly designed online marketing and product distribution management facilitate the success and sustainability in online marketing. To increase credibility and maintain professionalism, the current channels of reaching the consumers at Google should be tailored to encompass processes and features that flawlessly facilitate a healthy and a lifetime relationship between the business and its clients.


The new development elements that the company should incorporate include trust, liability acceptance, distribution, fair retribution process, and passing accurate information to target audience in order to restore confidence within these networks.

Application and justification

Essentially, the success of e-marketing depends on proper alignment of a functional team that is responsible for the creation of flexible and quantifiable measurement tracking tools for periodically reviewing results. This strategy will ensure that the business is sustainable.

Strategic justification

The above recommendations may become the new blueprint for sustainable expansion, cost management, and product development for Google since the company already has a global appeal and deep capital reservoir.

Through implementation of the recommendations, the company will be able to expand its current market share through competitive pricing, innovation, and multiple-branding of its product. As a result, Google will increase its competitive advantage over Microsoft, Yahoo, and other competitors.

Conclusion Generally, Google has been largely successful in the market, and bears ability to competently survive in the market. Incorporation of the Porter’s market forces in the management of this successful US based search engine giant is directly linked to its consistency, profitability, and efficiency.

Successful execution solely functions of inclusiveness, creation of quantifiable tracking devices for results, and recruiting an informed support team. Generally, the above recommendations should be practiced flexibly since Google’s operation environment is characterized by constant dynamics that may make previous designs irrelevant.

Appendices Appendix 1 – Summary of the Five-Force Analysis

Appendix 2 –SWOT Summary

Strengths Weaknesses Clear product differentiation

Strong global brand image

Positive urban influence

Established online store

Failure to focus on the low-end market

High inventory costs

Opportunities Threats Strong global presence depicts the ease of entry into new regions

Better collaboration with subsidiary companies

Fierce competition

High supplier power reduces profits

The threat of counterfeiting products of Google is very high

Appendix 3: Summary of industry ratio

RATIOS SUB-RATIOS Google Ratio Industry Average (Approx) Profitability Ratios Return of Assets 0.34 – Return of Equity 0.29 – Liquidity Ratios Current Ratio 2.54 1.60 to 2.30 Quick Ratio 1.36 1.30 to 1.80 Leverage Ratios Debt-Equity Ratio 0.29 Interest Coverage Ratio – Efficiency Ratios Assets Turnover Ratio 1.45 1.20 Inventory Turnover Ratio 3.19 – Reference Gamble, J., Peteraf, M.,


Armored Vehicles Engines Analytical Essay essay help online free

The development of modern mechanics and supporting technologies can amaze even the most casual person in the field. Having a relatively short history of formation and development, armored vehicles nowadays are one of the most reliable, inviolable and unbreakable mechanism one can imagine. Due to the offensive and defensive functions they perform, armored vehicles need highly efficient and fuel-saving engines.

Jackson notes that “today’s armored vehicles are a mix of technology, metal, and speed” with powerful engines than allow them “to move over uneven land and city streets” (8). Armored vehicle’s main purposes are to carry and defend the personnel inside, to withstand attacks and to conduct attacks in case an armed car is equipped with a weapon (Marshall Cavendish Corporation Staff 164).

Armored vehicles can be either wheeled such as, for instance, armored cars and armored personnel carriers or tracked represented by tanks, infantry fighting vehicles (Mastinu and Ploechl 401). As armored vehicles have a high power-to-weight ratio, they need less gear ratio, which in its turn increases tractive effort over the speed range and diminishes the effect of mass factor (Mastinu and Ploechl 435).

Most of the armored vehicles have diesel engines. Before the World War II, petrol fuel was more widely used. The main problem of petrol fuel in tanks and other armored vehicles was its high flammability rate (Dougherty 310). Comparing diesel engines with gasoline, one can state that the first are less fuel consuming, more thermally efficient and can operate for increased amounts of time.

Such peculiarities are especially important in tanks that have to cope with long distances with uneven surfaces and can be fueled not very often. Modern tanks usually carry about 1200 liters of fuel, which can be consumed to cover around 550 kilometers of the ordinary road; uneven off-roads require mode power from the engine, so more fuel is needed (Marshall Cavendish Corporation Staff 167).

Diesel engines are widely used for both wheeled and tracked vehicles. However, in the case of tracked vehicles diesel engines have to take less space. To achieve this aim, engines with air-cooling, steering and transmission systems are built into a power pack (Mastinu and Ploechl 436).

For heavier offensive tracked vehicles developed in the modern decades gas turbine engines are used. In this type of engine, fuel is not burned but the gas is compressed and heated. Afterward, the energy of the compressed and heated gas is converted into mechanical work on the shaft of the gas turbine (Lee 279).

Get your 100% original paper on any topic done in as little as 3 hours Learn More Compared to diesel engines gas turbine engines have much more power and less weight while having the same size. They also are less noisy and emit less smoke. The vehicle with the gas turbine engine is easier to start. Usually, it is a matter of several minutes in comparison with the diesel engine.

In cold conditions, diesel engine needs to warm-up for a substantial amount of time while the gas turbine warms quickly despite the temperature (Walsh and Fletcher 25). At the same time, gas turbine engines require bigger amounts of carried fuel (Mastinu and Ploechl 437).

Overall, it can be seen that according to the goals, sphere and conditions of functioning of the armored vehicles different types of engines may be used. While diesel engines can establish in lighter armored vehicles that need to run a significant number of kilometers, gas turbine engines are suitable for heavy offensive tanks and infantry fighting vehicles.

Works Cited Dougherty, Martin. Land Warfare: From World War I to the Present Day. San Diego, CA: Thunder Bay, 2008. Print.

Jackson, Kay. Armored Vehicles in Action. New York, NY: PowerKids, 2009. Print.

Lee, T. Military Technologies of the World. Westport, CT: Praeger Security International, 2009. Print.

Marshall Cavendish Corporation Staff. How It Works: Science and Technology. New York, NY: Marshall Cavendish, 2003. Print.

We will write a custom Critical Writing on Armored Vehicles Engines specifically for you! Get your first paper with 15% OFF Learn More Mastinu, Giampiero, and Manfred Ploechl. Road and Off-road Vehicle System Dynamics Handbook. Boca Raton, FL: CRC, 2014. Print.

Walsh, Philip, and Paul Fletcher. Gas Turbine Performance. Oxford, UK: Blackwell, 2008. Print.


Research Growth Plan: Mirch Masala Inc. Evaluation Essay college essay help: college essay help

Abstract This paper will focus on the development of a growth plan for a restaurant that currently faces some issues, but has the potential to develop and expand that is not entirely realized. The strategy will be focused on the improvement of existing product and service. Such methods as surveys, interviews, and observation will be used during the research process.

Executive Summary Mirch Masala Inc. is a Dubai-based restaurant that provides its customers with a broad range of Pakistani dishes, and the Halal law is taken into account. The primary purpose of this paper is to develop a strategy that would make Mirch Masala a high growth firm.

One of the core aspects that need to be considered is that it currently has an enormous potential to become one of the leading companies in this market, and it is going to be discussed in great detail. It needs to be said that this is a high-risk industry, and it is hard to justify dramatic changes.

The methodology for the research will consist of questionnaires, interviews, and observations. Improving an existing product and service is the strategy that is going to be chosen in this particular case, and it will focus on internal aspects of the business (Barringer


Business Analytics Essay argumentative essay help: argumentative essay help

Nowadays business analytics has established itself as an efficient tool for improving a management performance. A smart approach towards a company’s data interpretation allows to find out the possible drawbacks, predict potential problems, monitor the collective achievements and, most importantly, to perform a more reasonable and grounded decision-making process.

It is evident today that one has to be capable of processing large amounts of information in order to be a successful competitor. Therefore, companies contribute significantly to the modern technologies and professional personnel that constitute a favorable analytical environment (Pearlson


Etihad Airways to Collaborate with Maharashtra Government for Economic Growth Essay (Article) essay help

Table of Contents Summary

Main Issue

Other Issue

The impact on Etihad Airways


Summary The main issue of the article is an establishment of collaborative bonds between Etihad Airways and the government of Maharashtra.

The author of the article describes the key meeting between James Hogan, who serves as a Chief Information Operator for the crucial airlines corporation and Devendra Fadnavis. The latter works for the Maharashtra government.

The fundamental issues that were discussed during the meeting concern the effects of both external and internal schooling regulations.

Naturally, both sides concentrated their attention on the problems that are common for two institutions and might be solved under the circumstances of mutual understanding and hard work.

Naturally, the CEO or a government deputy speaks to you, and if you are reluctant to speak, there is a ladder to get into you room.

Moreover, James Hogan dwells on the airlines improvement and a tight cooperation of the company with Jet Airways, for the latter serves a similar purpose. It turns out that Jet Airways, as well as the reviewed company conduct flights between India and the former country.

The concept of the airways collaboration represents quite a rare combination of connections since the corporations or organizations, which specialize in similar services, are likely to stand in strong opposition to each other. Despite the fact that Jet Airways tend to conduct a bigger number of flights than Etihad Airways, both companies managed to combine its qualities in a striving to achieve success and enter the arena of the most powerful Asian Airways.

Get your 100% original paper on any topic done in as little as 3 hours Learn More The economic collaboration between two major flight transition corporations already reached a considerable prosperity and yielded positive results.

Thus, today, Etihad cargoes transit approximately 750 million investments of the key Asian industrial bodies. Lately, the corporation started to collaborate with the companies of other world continents. Thus, Etihad ships transit the product and tools from the USA, Europe and so on.

Main Issue The collaboration between Etihad and Jan Airways can promote the economic growth of the major world industries as well as service corporations. Since two airlines possess its unique qualities and systems of transitions, they do not reiterate their mechanisms but add up its features to each other instead.

Thus, the major task of the combination is to provide a diplomatic union of high-quality transition services that could occupy a domineering position in the market for flight services. Moreover, the union aims at extending its properties from the purely industry-driven to the tourist ones.

Other Issue Utilizing the capacities of the resources

Creating partnership relationships

Establishing high-quality services

Entering the arena of domineering world transition services

Extending the scopes of specialization

Creating a beneficial environment for the economic prosperity and well-being

Finding a simple and natural balance between the industry-driven and cultural services

Establishing external connections

The impact on Etihad Airways An enormous number of flights to India were sustained through the Etihad Airways together with the Jet Airways corporation. Etihad Airways produced a significant influence on the investing into the India policies. Moreover, Etihad ship regularly supports the flow of Indian materials from one part of the world to the other since it contributes to the economic prosperity and world politics stabilization.

Recently, Etihad Airways started influencing the global market of transitional services since it launched the first flights and cargo transitions between the European countries as well as the United States of America and Asian countries. Therefore, the Etihad Airways service produced a considerable influence on the sphere of business transitions.

Rate/weight of impact

We will write a custom Article on Etihad Airways to Collaborate with Maharashtra Government for Economic Growth specifically for you! Get your first paper with 15% OFF Learn More Issue (s) Impact Rating Weight Expanding the Airline Capacity The possibility of expanding the number of Etihad Airways throughout the week news. The opportunity to extend the purposes of the transitional services by launching the first touristic and cultural flights through the union of Jet Airways and Etihad Airways. H 4 Establishing External Connection Collaborating with Jet Airways so that to reach the worldwide positioning and recognition as the major transition services corporations as we as the stipulators of economic prosperity. It primarily concerns the improvements in the economies of Asian countries. H 5 Tourism and Cargo Passport Matching the quality to the human factor and dedicating the excellent transition services to the touristic and cultural trips. H 2 Urgency of the issue(s)

Issue (s) Urgency Rating Weight Expanding the Airline Capacity Must to increase our airline capacity since it possesses the necessary resources that were gained so that to extend the transitions H 4 Establishing Connection Must to find ways to maintaining the existent bonds with Jet Airways. The union is a guarantee of the future extensions since it was acknowledged that Etihad Airways can reach its aims quickly through maintaining the partnership bonds with its counterpart, which has already certified its status in the market of transition services both in Asian countries and other parts of the world continents H 5 Tourism and Cargo Passport Must be a sustainable business. The development of transitional touristic services calls out a complex of modifications both in structure of the Airways machines and the organization of the transition process H 1 Nature of issue(s).implications on your company, and recommended actions

Issue (s) Impact Urgency Strategic Operational OP Threat Strength Weakness Recommended actions Expanding the airline capacity H4 H4 Increasing of the machinery number as well as a creation of new routes. The introduction of innovative transition methods that is based on automatic mechanism. H5 Increase the capacity with higher flights prices. Since the renovation of the units Airways services will require some financial expenditure, there is a strong need to promote some slight transition price enhancements H4 H4 High capacity and global economy come as the outcomes of the airline extension H3 Considerable financial investments, as well as a possible shortage in clients number since the extension, require prices enhancement Finding a way to travel with Etihad Airways, due to the highest quality standards. Enjoying the advantages of renovated tourism-driven flight programs. Establishing connection Tourism and cargo passport

H5 H5 Finding a creative way to support information and resources exchange To establish a connection between the business-directed flights and touristic flights

H5 Initiating diverse debates on the world platforms, which stipulate the connection supportPromotion of the tourism-driven journeys through India and other Asian countries H5 Being well-secured and protected No Engaging in the discussions that focus on the issue as well as collaborating with the world corporations that can share their experience of the international projects development Usage of the Etihad Airways services with a purpose of organizing touristic trips Reference Poonoosamy, V., Modi, N., Hogan, J.,


Effects of Ageing Population as Driving Force Research Paper cheap essay help: cheap essay help

Table of Contents Introduction





Works Cited

Introduction One of the great accomplishments of the 20th century is improvement in life expectancy. For instance, demographic figures indicate that life expectancy in America has increased from 45 years in the early 1900s to 75.6 in the year 2004 (Feldstein 23). Nevertheless, improved life expectancy joint with decreasing birth rates is becoming a major concern in today’s society.

Across the globe, the population is ageing. The situation is being experienced at a time when the number of people required in the workforce is increasing raising fears over its impacts to the society (Firth 56). As such, diverse age groups have dissimilar desires and productive capabilities. Therefore, countries’ social, economic, political, and environmental features will vary as their population ages.

Social Positive effects Negative effects Ageing people contribute positively to society through their services (Harper 4). Compared to the younger generation, the elderly participate more in community voluntary services.

Aging population leads to a lower crime rate.

Older people participate in supporting and sustaining social network enhancing family and community setups.

Ageing population strains medical services. Unlike the younger generation, the elderly are prone to terminal illnesses, which require comprehensive medical services and care.

Older people have specific needs like declining mobility. The above imply that they are more dependent on other persons. A country with increased aging persons is straining its present population numbers.

Ageing population will strain resources in elderly homes.

Economic Positive effects Negative effects An increased aging population will lead to a bigger market for goods and services associated with the elderly.

An aging population has a reduced birthrate. Thus, the government spending on education is reduced.

Aging population leads to shortage of workers leading to increased wages (Jones 20). Through this, the economic growth of a country will be impaired.

Aging population will increase the government spending on healthcare services.

An increase in aging population will lead to a pension crisis. In such situations, a shortage of money to cover pensions will be witnessed.

An aging population leads to increased taxes because of decreased number of employees (Onofri 27). An increase in taxation rates will hurt the economic growth of a country.

Political Positive effects Negative effects Aging population will enhance political stability of a country. Compared to the younger generation, the elderly participate less in conflicts that might fuel wars among communities.

A country with an aging population will attract immigrants from countries with a younger population. Because of this, tensions will arise between the immigrants and the residence. The tension may fuel civil wars.

Environmental Positive effects Negative effects Compared with younger population, ageing people contribute positively to society through their services (Kaiser 4). For instance, participate more in community voluntary services aimed at conserving the environment.

Aging population will require construction of additional home cares for the elderly. Construction and utilization of these structures will lead to negative environmental impacts (Kaiser 2). For instance, these homes will strain the available water resources, water treatment plants, and waste collection.

Available figures indicate that an aging population travels more frequently compared with a younger generation (Kaiser 2). Increased travelling has negative environmental impacts resulting from augmented fuel consumption. Through this, associated emissions will surge resulting in air pollution.

Works Cited Feldstein, Martin. The Effects Of The Ageing European Population On Economic Growth And Budgets. Cambridge, Mass.: National Bureau of Economic Research, 2006. Print.

Firth, Lisa. An Ageing Population. Cambridge: Independence, 2008. Print.

Harper, Sarah. “Editorial: Social Security In An Ageing World”. Population Ageing 2.1-2 (2009): 1-4. Print.

Jones, Gavin. “Population Ageing In Asia and Its Implications For Mobility”. Population Ageing 1.1 (2008): 31-49. Print

Kaiser, Angelika. “A Review Of Longitudinal Datasets On Ageing”. Population Ageing 6.1-2 (2013): 5-27. Print.

Get your 100% original paper on any topic done in as little as 3 hours Learn More Onofri, Paolo. The Economics of An Ageing Population. Cheltenham, UK: Edward Elgar Pub., 2004. Print.


Activator Control of Nucleosome Occupancy in Activation and Repression of Transcription Essay (Article) essay help site:edu

Article Analysis The Authors’ Question

The article Activator Control of Nucleosome Occupancy in Activation and Repression of Transcription by Bryant et al. delves on a highly studied area on the relationship between chromatin structure and gene expression (par.1). In this study, the authors assert that the universal activator, namely the Gal4, helps to remove promoter nucleosomes.

In the process, it triggers the transcription of information. However, the way the activator performs this function is a least known process. This gap has been the subject of debate in many studies. To study this area, the research paper focuses on two questions, which include:

Is the reformation of promoter nucleosomes required for gene silencing?

Does Gal4 perform its task in sync with galactose and glucose?

The Hypotheses

A hypothesis is a central part of a research paper since it guides the process of proving or disapproving any author’s assumptions in a given research. In the article under study, Bryant et al. draw their hypotheses from the research questions (par.3). The hypotheses include:

The reformation of promoter nucleosomes is required for gene silencing

Gal4 continues to function in the presence of galactose and glucose

What they Did to Test the Hypotheses

To test their hypotheses, Bryant et al. used the experimentation method where they applied the quantitative micrococcal nuclease protection assay (par.4). The method is essential in the measurement of any specified DNA fragment together with the population that is covered or occupied by a nucleosome in vivo. Using this method, the authors seek to show that Gal4 recruits SWI/SNF in early steps of gene activation.

Subsequently, it quickly removes the promoter nucleosomes. The authors also show that when SWI/SNF is not available, an augmented degree of gene recording is witnessed. Besides, the gene boosters are freed from nucleosomes.

Once the relocation of body components from galactose to glucose is done, the recording process reduces. Nevertheless, once glucose is included in the cells that develop in galactose, the change of nucleosomes does not occur swiftly, even though mRNA manufacturing reduces.

The Results

Following the experiments, the results reveal the nuclease sensitivity in and around GAL1 10 UASg. The experiment shows that transcriptional machinery does not protect the digestion of micrococcal nuclease. These findings correlate with the previous studies that have used micrococcal nuclease.

Get your 100% original paper on any topic done in as little as 3 hours Learn More In terms of the sensitivity of nuclease around GAL1 10UASg, the experiment reveals that each member of the population has its DNA segments well protected. According to the article, the protection follows the presence of a molecule that is bound to UASg. Further, the experiment shows that SWI/SNF is a requirement for the rapid removal of nucleosome.

Besides, the experiment confirms that any delay in the removal of nucleosome causes a corresponding interruption of the onset of the transcription process. Such findings are contrary to the previous studies that have claimed that the mutation of SNF2 does not have any influence and effect on the transcription process of GAL genes.

What the Results Mean

The results of the study indicate that the reorganization of nucleosomes is not compulsory for subjugation or DNA suppression. Further, the results signify that the GAL4 continues to function in the presence of galactose and glucose.

The findings effectively disapprove previous results that have suggested that SNF2 does not have any influence on the transcription of GAL genes. Thus, the research opens a new area of knowledge that needs further investigation to find the reason GAL2 continues to function in the presence of galactose and glucose and the main aim of such function.

Works Cited Bryant, Gene, Vidya Prabhu, Monique Floer, Xin Wang, Dan Spagna, David Schreiber, and Mark Ptashne. Activator Control of Nucleosome Occupancy in Activation and Repression of Transcription, 2008. Web.


Experience of Northeast and Southeast Asia Essay scholarship essay help

Compare and contrast the experience of Northeast with Southeast Asia Geography and institutions play a key role in the long-term growth and development of an economy. Geography determines the ecology, climate and nature of economic activities carried out in a particular region. If the ecology is favorable, it can provide ample fauna and floral species as well as rich minerals required in the process of escalating economic growth through trade and commerce.

Institutions are the formal mechanisms put in place in order to monitor geography, enhance trade and eventually determine income levels in various countries. They are mechanisms established in order to control human activities such as trade, commerce and governance.

Institutions and geography influence development either negatively or positively. This paper compares and contrasts experiences in North East and South East Asia and evaluates how decolonization changed the vicious circle of institutional development in Asia

How “decolonization” changed the vicious circle of institutional development in Asia Evidences from literature have shown that the decolonization era in Asia is a very essential phase since it marks a new development trajectory and opportunity to terminate colonial legacies. This phase led to the culmination of extractive institutions that were relatively worse than pre-colonial institutions.

Research has shown that decolonization led to emergence of new political institutions aimed at enhancing socio-economic growth. In real sense, decolonization resulted into upsurge of independent states such as Taiwan and Korea. Prior to the end of colonial rule, some states adopted repressive institutions that had the characteristics of colonial systems.

These resulted into the rise of socio-economic problems such as wage inequality and income disparity. Eventually, it occasioned the rise of political and socio-economic revolutions. It is important to note that some institutions established after colonization era were developmental while others were extractive. Egalitarian institutions eventually substituted oppressive ones.

Characteristics of the latter included democracy and equality unlike the colonial regimes that spearheaded racism, inequality and exploitation. Decolonization changed the vicious circle of institutional development in Asia by eliminating the powerful elites who wanted to gain power at the expense of development. This also resulted into the end of extractive political institutions that were not innovative and equally destructive to work force.

Get your 100% original paper on any topic done in as little as 3 hours Learn More Comparison between the experiences of Northeast with Southeast Asia During the pre-colonial period, both North East and South East Asia experienced positive economic growth. Besides, the regions had excellent institutions. After colonization, the establishment of extractive institutions took place. The colonialists operated the institutions through land reforms. State

Contrast between the experiences of Northeast with Southeast Asia Research studies indicate that after independence, the South East part of Asia embraced neo-colonial institutions. In this region, income inequality was evident among other economic injustices. After careful review of literature, it is obvious that inheritance was the main method of acquiring resources such as land and property.

Consequently, it expanded the gap between the poor and rich people. However, the North Eastern states adopted developmental institutions in form of estates. In other words, the eastern side was able to break away completely from colonial chains.

Later on, they experienced tremendous growth in almost all the states including Taiwan and Korea. The North Eastern institutions practiced income equalization gradually achieved through land reforms. Extensive research indicates that the introduction of land reforms in the North Eastern part of Asia began as early as 1950s.

This led into an increase in agricultural activities. The trend continued for some decades and eventually accelerated economic growth. This explains why Japan, Korea and Taiwan are among the wealthiest countries in Asia today.


The Case of Etisalat Company Research Paper college essay help online: college essay help online

Introduction Research and analysis of the factors that are responsible for the success or failure of any business indicate that good customer service plays an integral part in the success of any business (Goodman 23). Such can be attributed to the fact that the quality of a company’s products or service can be manifested in the quality of service the customers get from the employees of the concerned organization.

Nevertheless, many organizations are yet to embrace customer service as an integral marketing tool. Research has showed that most of the companies that have worst customer service are in the telecommunications industry, with majority of the customers experiencing bad customer services from employees of such companies.

The telecommunications industry requires a lot of capital to make sure that its operations are smooth and effective. In addition, companies in the telecommunications industry are in need of massive client base for them to reach their break-even point. However, having a large customer base can be serving as both a merit and a demerit to the industry in the face of the changing world due to technological advancement.

For example, in the recent years the telecom industry has experienced an increase in the rate of mobile data consumption among its customers because of the introduction of smartphones to the market. With wireless data becoming available, chances are that the consumption rate is likely to rise considerably.

While the industry is recording dramatic increases in consumption of data, and other telecommunication services, no equal dramatic improvement can be noticed in the aspect of telecommunication infrastructure. An upgrade to meet the changing technologies requires a lot of time and capital to be deployed.

As such, many telecommunication customers are experiencing a decline in the quality of services that they get from network and telecommunication providers. Considering the increase in demand for such services, the challenges affecting customer service are likely to increase. This paper thus looks at the importance of customer service and the factors that might lead to poor customer service in an organization.

Therefore, the primary focus is on the case study of Etisalat Telecommunications Company. Etisalat is a telecommunication company that is based in the United Arabs Emirates. It is among the leading network providers and corporations operating in United Arab Emirates. The headquarters of Etisalat are in Abu Dhabi and such a location makes it possible for the company to serve thousands of customers from all parts of the country.

Get your 100% original paper on any topic done in as little as 3 hours Learn More The company has been known for its numerous outlets in the country. In addition, Etisalat has had the opportunity of deploying several, fixed and mobile innovative technologies in different parts of the country. The United Arab Emirates has been known to be a leader in ICT for many years now because of the technologies set up by Etisalat.

Presently, Etisalat has the wildest coverage of fast mobile networks such as the 4G and 3G technology. In addition, the company has set up the FTTH Network (Fibre-To-The-Home), which provides homes in the United Arab Emirates with a very fast network. Even though the company has been experiencing a tremendous growth that has enabled it to transform into a reliable provider of ICT solutions, the Etisalat is losing most of its customers because of poor customer service and high charges on products and services.

Therefore, there was a need for the company to find out the factors that are responsible for its reduced quality of customer service among its employees and the subsequent reduction of customers. For this reason, this study prepared carried out a survey with a representative sample for the study drawn from its employees.

Purpose of the Study The purpose of the study is to find out the factors responsible for the reduced quality of customer service among employees of Etisalat Company. In addition, the study seeks to find out the reasons behind a reduced number of customers buying products and/or getting services from Etisalat Company.

Research Questions Research questions in any study are used to guide the study in coming up with the solutions affecting a given organization. It is the duty of the management of any organization to ensure that all the operations of the organization run as expected. The management can come up with research questions that are designed to help eliminating a given problem within the management.

The variability of the solution to the problem at hand is the fundamental factor in deciding the answer to pick. In the case of Etisalat Company, the management was experiencing a reduction in the quality of customer service among its employees, as well as a low turnout of customers.

Solutions to the problem should be in a way that improves the quality of customer service and number of customers that get service from Etisalat Company. Thus, research questions can be considered suitable tools used by management and research to investigate the reasons behind a given scenario within the organization. Among all the situations brought forward, the management chooses the best result.

We will write a custom Research Paper on The Case of Etisalat Company specifically for you! Get your first paper with 15% OFF Learn More The best method is the most affordable one and one that takes the shortest amount of time to implement. Research questions give a description of the actions to take in rectifying the problem and the advantages and disadvantages of the choice of actions.

The choice of action should provide solutions to eliminate any future chances of the problem reoccurring and ensuring the best results from the situation. With good research questions, the company will increase the number of people subscribing to their services, as well as improve the quality of customer service among employees.

The study therefore, was based on the following research questions.

What are the factors responsible for the reduced quality of customer service among the employees of Etisalat Company?

What are the reasons behind the drop in the number of customers in Etisalat Company?

What measures can the management take to rectify the situation?

Structure of the Project The research study will follow a formal structure. In this case, research questions will be used as the basis for the research questions. For this reason, the target All through the project, the primary target will be answering the research questions.

Method of Data Collection The research will make use of communication study, with interviews and questionnaires being the primary methods of collecting data from the respondents. These methods of data collection will help in getting the necessary answers to the research questions for the project.

Time Dimensions The passage of time may at times dictate the results of any study. As such, it is suitable to factor in the time dimensions in the overall study results. To deal with influences of passage of time, repetitive studies will offer reliable results.

Topical Scope The scope of the project will apply the case study approach. As such, drawing on conclusions in this study will be based on the opinions and results from the respondents. The quality of the data will help in developing a lasting solution to the problem of poor customer service and reduced customer turnout in Etisalat Company.

The Participants Perception of the Research

The study will ensure that all the participating employees are briefed on the requirements of the study. Such awareness is necessary before the start of the actual study since it prepares the respondents psychologically and gives them an hint on what is expected of them during the actual study.

Not sure if you can write a paper on The Case of Etisalat Company by yourself? We can help you for only $16.05 $11/page Learn More The participants taking part in the research will follow their actual routine during the period of the project. The purpose of the study is to understand the issues behind the ductile of the sales in the proper environment without interference with the pattern.

Experimental Effects

Ex-post facto study will be the choice of study in the experimental results. The study will make use of the results from the respondents to draw conclusions on the subject under examination. For this reason, all the analysis will be based on the results obtained from the study.

Customer Service Customer service refers to any form of help that a customer gets from a given organization. As such, it is the act of an organization providing help in terms of addressing customer’s needs through professional delivery and provision of high quality services that is helpful prior to making any purchases, in the course of the purchases, as well as after satisfying the customer’s need.

The success of any business depends on many things including sound and realistic strategies, outstanding marketing policies, and excellent customer service. Even though many people tend to categorize customer service along with marketing, research and analysis show that customer service plays a significant role in the success of any business. Customer service thus is the concept that takes into consideration customer’s interaction in any business.

As such, customer service can be seen as the image of any organization. According to Goodman (23), a customer is a valuable tool that any organization can use in its advertising. Such can be attributed to the fact that satisfied customer will often come back for more services or products. In addition, a satisfied customer will often refer other customers to an organization whereby they received excellent services.

For this reason, good customer service should be founded on promptness, politeness, professionalism, and personalization. However, many organizations do not take into consideration the value of excellent customer service and the role it plays in the success of any business.

Job Satisfaction In organizational behavior, the aspect of great interest is the general attitude of employees towards work of job, often referred to as the job satisfaction. As such, job satisfaction is a form of individual feeling, as well as the outlook that a given person has about a job that they are doing. In addition, job satisfaction refers to the perceptions that are likely to affect the level of confidence among employees in terms of the quality of work they are dong.

As such, job satisfaction has an element of single concept whereby, a given individual can be either satisfied with a given job or dissatisfied. Nevertheless, job satisfaction features a combination of particular attitudes towards the given job that are closely linked to several aspects of the concerned job.

Job satisfaction can be measured through the assessment of several factors of a given person’s job: job supervision, promotion, pay, co-workers behavior and the work itself. It is thus evident that a person can be satisfied with one aspect of a given job but be dissatisfied with other aspects of the same job. Job satisfaction and customer service are directly related.

Highly satisfied employees will often work to ensure that they deliver quality services to their customers. Lack of job satisfaction thus translates to poor customer service.

Dilemma in Management Most of the time, organizations are faced with challenges and scenarios for which they cannot comprehend the causes or the reasons behind such scenarios. Goodman (123) considered such scenarios as management dilemma. As such, the circumstances that cause management dilemma in an organization are equally responsible for cases of reduced productivity, low performance, and reduced number of sales, and decrease in profit margins.

Usually, in any organization, the management plays the role of making sure that the operations of the organization are smooth, and that all policies are geared towards realizing the goals and objectives set by the organization. However, whenever a given company experiences management dilemma, it is likely that there will be adverse effects on one or many aspects of the organization’s strategies.

Such a scenario thus has negative effects in the overall production of the concerned organization in aspects of production, performance, and profit generation. Research and analysis show that several factors such as environmental factors are responsible for any challenges that an organization may face.

Considering the changing needs of customers and employees, it is likely that there are numerous demands that employees of any given organization have. Some of these demands are critical in that they play a significant role in determining the overall level of job satisfaction among the employees. For this reason, it would appear that meeting the demands of employees of any organization would have a direct impact on the performance of employees and the general productivity of the concerned organization.

In the case of Etisalat Company, there was concern over the reason behind the increased reports of poor customer service among the company’s employees. Customer service was initially used in this company as a tool to woo back existing customers as well as to attract new customers to subscribe to some of the services provided by Etisalat Telecommunications Company.

In the global age, many businesses are using online strategies to manage their client base. As such, as opposed to traditional approaches organizations can rely on leads generation and referrals to make sales. However, increasing the sales volume is only possible if the given organization is in a position to maintain its existing customers, as well as attract new ones.

Usually, companies are likely to have repeat customers from happy and satisfied customers. In addition, such customers will often recommend their friends and family members to organizations where they received quality services. On the other hand, if the services of any given organization are poor and of low quality, the organization is has a high chance of losing both existing and prospective customers.

For this reason, organizations nowadays are embracing the power of good customer service as a marketing tool. The advent of technology and computers has provided many platforms that organizations can use to engage with their clients. Some of these platforms include emails and websites, where customers can make enquiries on particular services and products or even seek help about a given product of service.

Management Questions It is the duty of the management in any organization to set up measures that are needed to solve an existing management dilemma within the organization. As such, the management should brainstorm on areas that are likely cause of the management dilemma in order to eliminate it efficiently. Usually, such attempts are aimed at increasing the chances of achieving the organization’s goals, and increasing its profit margin.

For this reason, solving any problem in an organization requires the management to explore various areas to pinpoint the cause of the problem. For this reason, the management ought to apply the necessary policies to enhance the productivity of the business. Management dilemma in any organization serves as a force that pushes the organization to apply diverse policies to rectify the concerned situation of the organization.

Therefore, management questions examines any possible opportunities that once exploited can increase the productivity and performance of any given organization. In the case of Etisalat Company, the management question was based on measures that the company can adopt to improve customer service among its employees as a way of retaining its existing customers, as well as attracting new ones.

The systematic planning of actions that are applied in the collection of information and subsequent analysis of data in a logical manner that help in realization of the purpose of any given study is called the study design (Creswell 29). Examples of the study designs include descriptive, cross-sectional, experimental, and explorative researches.

Research methodology refers to the principles and processes that are applied to collect data that can be utilized in decision making, in business and/or social setting. This section of the paper will therefore concentrate on the research methodologies and design to be used in the research.

Research Designs The research on factors responsible for low customer turnout and reduced customer service among the employees of Etisalat will focus on what has been achieved and the constraints faced by the customers and perhaps the employees in this company. The necessary information will be obtained through a survey and interviews on the employees of Etisalat Company.

The research will be comprehensive and combination of two study designs will be applied, they include descriptive and cross sectional. The descriptive research design will apply to this study, as it is very crucial in assisting to provide answers relating to how research problem has affected a given societal situation.

For instance, in gauging the effectiveness of the customer service on customers’ purchasing power, there will be a need to describe the tangible effects so far and reasons behind the effects. In many occasions, the descriptive study is applied as a precursor for a quantitative. The descriptive study also gives indexes to the variables that need to be examined.

In addition, the descriptive study leads to reliable data from which inferences and recommendations can be drawn. The research on Etisalat Company in United Arabs Emirates will cover a small geographical area. Representative data will be necessary if the results are to be reliable and valid. Descriptive studies are appropriate in collection of reliable amount of data.

However, there are obvious shortcomings of the descriptive study; for instance, the study is mainly depended on instrumentation of measurements and observation. There is thus need for a study design that will complement the descriptive study and ensure that quantitative data is obtained.

Target Population Target population involves the entire people or units of which the study intends to collect information from and draw inferences. According to Creswell (29), the target population depends on the phenomenon to be studied and the data that is desired. The research will target the employees of Etisalat Company in the United Arab Emirates.

Sampling Design A sample is a subsection of the target population. To arrive at a sample size, proper sampling techniques should be applied. A sample should be a representative of the target population. Sampling design comprises of the sampling frame, sampling techniques and sample size.

Sample A sample is usually drawn from the target population. Sampling frame represents the working population that is to be utilized in the study (Denzin and Lincoln 20). According to Denzin and Lincoln (18) if a sample frame is taken correctly it will lead to a sample that can be used for the population as a whole. As such, the study will interview only three employees of Etisalat, and the results from the respondents will be used to represent the situation and opinions of all employees in this company.

Sampling Techniques The sampling technique to be applied is the simple random sampling procedure. This method will allow the research to be very inclusive, bearing in mind that the study aims at collecting reliable data about poor customer service and the reduced customer turnout in Etisalat Company.

The random sampling will give all the employees in the sample frame an equal chance of being represented in the sample. Simple random sampling is very effective in getting a representative sample from a large sample group. The sample frame has many employees and all the employees should be given an opportunity to be included irrespective of the region, thus the simple random will be appropriate.

Creswell (29) noted that the simple random sampling technique is free from human bias and avoids the classification errors, by giving each unit an equal chance of being selected. If correctly administered, the technique leads to highly representative sample population.

In addition to the simple random technique, a purposive sampling will be applied in the identification of the people to be interviewed. The purposive sampling depends on judgment of the researcher in the selection of the people to be included in the study. The purpose behind this sampling technique is to focus on particular aspect of the unit/population that will provide the answers to the research questions.

According to Creswell (29), purposive sampling is advantageous when specific information is required from specific people. In such a case, specific information will be required from the employees. A stratified purposeful sampling, which will target the groups of interest, will be applied. The combination of the simple random and purposeful sampling is expected to give comprehensive data for the research.

Sample Size The determination of the sample size is depended on the number of replication that can be applied in drawing inferences about the population/units. The type of data required for the research normally determines the sample size. Sample sizes are important in determining precision of the research (Denzin and Lincoln 18).

In a research, a sample size can be small or large; the researchers, resources available and the purpose of the research again dictate the sample size. This research by application of the random sampling will have a sample size of three employees.

Data Collection Methods The research is aimed at determining the reasons behind the low turnout of customers in Etisalat Company and the subsequent reduced quality in customer service among the employees of this company. To find out the complexities that may be affecting the quality of customer service and reduction in number of customers’ subscription, there are study questions that will guide the research.

As a result, the type of data collection that will ensure that comprehensive data is gathered will be applied. According to Denzin and Lincoln (20), the method of data collection is normally influenced by the research strategies, the point of collection, and the person to carry out the research. The main types of data collection methods to be used in the study will include secondary sources of data collection.

Design of the surveys The study adopted a causal explanatory format with the primary objective being to find out the factors that are responsible for reduced quality of customer service among the employees of Etisalat Company, and the subsequent reduction in customer in the company. The results from the study will help in answering the research questions and thus provide a lasting solution to the problem bad customer service and the subsequent low turnout of customers.

A purposive qualitative design will be employed in the study. In addition, the study will employ a small sample size considering that the primary aim of the study is on quality as opposed to a large sample size. For this reason, three individuals will be interviewed whereby they will be required to answer a list of five questions.

Interviews are good research instruments that can be applied in collection of information in order to gain insights into attitudes and perceptions. They also serve to explore personal differences, experiences, and outcomes. The interviews will be guided interviews, as they will probe to get specific information from the respondents.

The three individuals will comprise employees of Etisalat Company since the employees have a direct contact with the customers. For this reason, the employees have a high chance of influencing the purchasing power of customers based on how best they handle the customers.

Along with the personal interview, the study will also make use of self-administered survey to collect more data on the company’s problem. The self-administered survey will have 20 questions, which will be designed to suit a qualitative approach.

The Actual Survey The actual survey will have the following questions that will guide the respondents in providing the necessary information regarding the quality of customer service among the employees, and the reduction in the turnout of customers in the company.

What are the factors responsible for the reduced quality of customer service among the employees of Etisalat Company?

What are the reasons behind the drop in the number of customers in Etisalat Company?

What measures can the management take to rectify the situation

Self-Administered Survey

What are the factors responsible for the reduced quality of customer service among the employees of Etisalat Company?

What are the reasons behind the drop in the number of customers in Etisalat Company?

What measures can the management take to improve customer service among employees?

What measures can the management take to increase the rate of customer turnout?

Which advertising methods can work for increasing the customer turnout in Etisalat Company?

Can reduction of the charges on services and products make a significant change?

How can the management deal with the competition aspect in ensuring the restoration of sales?

Can the improvement on the design of the service card meet the market expectations?

Did the research conclusively review the course and cause of the drop in sales of the service cards?

Were the measures taken by management sufficient in rectifying the issue of poor quality of customer service?

Was there sufficient promotion of the products and services offered by the company?

Can increase in employee satisfaction and the subsequent employee training and development make a significant impact?

Can the recruitment of new employees bring a change in the quality of customer service?

How did motivation of employees improve the quality of customer service?

Can the reduction of cost of the products and services be a viable option in promoting the company?

What are the benefits of a technological advancement pertaining to the quality of customer service?

Did management employ the best measures in rectifying the customer service issue?

Did the research employ adequate measures in the survey of the reasons for the reduced customer turnout?

Did measures taken by management solve the impending problem?

Are the solutions long lasting and implementable?

Survey Questions for the Three Respondents Part 1

Were the measures taken to resolve the problem viable?



Not sure

Are the reasons behind the drop in the number of customers in Etisalat Company applicable?



Not sure

Are the measures taken by the management to improve customer service among employees viable?



Not sure

Did the measures the management take to increase the rate of customer turnout make any significant change to the situation?



Not sure

Did advertising increase the customer turnout in Etisalat Company?



Not sure

Part 2

Can reduction of the charges on services and products make a significant change?



Not sure

Can the management deal with the competition aspect by improving the quality of customer service?



Not sure

Can the improvement on the quality of customer service and the reduction in prices meet the market expectations?



Not sure

Did the research conclusively review the course and cause of problem?



Not sure

Were the measures taken by management sufficient in rectifying the issue of poor quality of customer service?



Not sure

Part 3

Was there sufficient promotion of the products and services offered by the company?



Not sure

Can increase in employee satisfaction and the subsequent employee training and development make a significant impact?



Not sure

Can the recruitment of new employees bring a change in the quality of customer service?



Not sure

Can the motivation of employees improve the quality of customer service?



Not sure

Can the reduction of cost of the products and services be a viable option in promoting the company?



Not sure

Are there any benefits of a technological advancement in improving the quality of customer service?



Not sure

Did management employ the best measures in rectifying the customer service issue?



Not sure

Did the research employ adequate measures in the survey of the reasons for the reduced customer turnout?



Not sure

Did measures taken by management solve the impending problem?



Not sure

Are the solutions long lasting and implementable?



Not sure

Results of the survey What are the factors responsible for the reduced quality of customer service among the employees of Etisalat Company?

Lack of employee motivation 2 Lack of training 1 Inadequate resources 0 What are the reasons behind the drop in the number of customers in Etisalat Company?

Poor customer service 1 Competition from other providers 1 Expensive products and services 1 What measures can the management take to improve customer service among employees?

Employee motivation 2 Employee Training and Development 1 Recruiting new employees 0 What measures can the management take to increase the rate of customer turnout?

Improve customer service by ensuring high degree of employee satisfaction 1 Investing in promotion and advertisement 1 Reduction of prices on products and services 1 Responses from the three respondents on the survey questions were recorded as follows.

Were the measures taken to resolve the problem viable?

Yes No Not sure Frequency 1 1 1 Are the reasons behind the drop in the number of customers in Etisalat Company applicable?

Yes No Not sure Frequency 3 0 0 Are the measures taken by the management to improve customer service among employees viable?

Yes No Not sure Frequency 1 1 1 Did the measures the management take to increase the rate of customer turnout make any significant change to the situation?

Yes No Not sure Frequency 2 1 0 Did advertising increase the customer turnout in Etisalat Company?

Yes No Not sure Frequency 0 3 0 Can reduction of the charges on services and products make a significant change?

Yes No Not sure Frequency 3 0 0 Can the management deal with the competition aspect by improving the quality of customer service?

Yes No Not sure Frequency 3 0 0 Can the improvement on the quality of customer service and the reduction in prices meet the market expectations?

Yes No Not sure Frequency 2 1 0 Did the research conclusively review the course and cause of the problem?

Yes No Not sure Frequency 3 0 0 Were the measures taken by management sufficient in rectifying the issue of poor quality of customer service?

Yes No Not sure Frequency 2 1 0 Was there sufficient promotion of the products and services offered by the company?

Yes No Not sure Frequency 3 0 0 Can increase in employee satisfaction and the subsequent employee training and development make a significant impact?

Yes No Not sure Frequency 3 0 0 Can the recruitment of new employees bring a change in the quality of customer service?

Yes No Not sure Frequency 0 2 1 Can the motivation of employees improve the quality of customer service?

Yes No Not sure Frequency Can the reduction of cost of the products and services be a viable option in promoting the company?

Yes No Not sure Frequency 2 0 1 Are there any benefits of a technological advancement in improving the quality of customer service?

Yes No Not sure Frequency 2 1 0 Did management employ the best measures in rectifying the customer service issue?

Yes No Not sure Frequency 1 1 1 Did the research employ adequate measures in the survey of the reasons for the reduced customer turnout?

Yes No Not sure Frequency 3 0 0 Did measures taken by management solve the impending problem?

Yes No Not sure Frequency 1 2 0 Are the solutions long lasting and implementable?

Yes No Not sure Frequency 2 1 0 Conclusion The findings from the study showed that, 66.67% of the respondents cited lack of employee motivation as the major factors responsible for bad customer service. The rest of the respondents (33.33%) agreed that lack of employee plays a significant role in bad customer service among the employees.

However, as far as the reduction in the number of customers subscribing services from Etisalat was concerned, the respondents blamed the situation on poor customer service, expensive products and services, as well as stiff competition from other providers. For this reason, the findings indicated that enhancing employee motivation, training, and development could help increase the level of employee job satisfaction, which would in turn influence the quality of customer service among employees of Etisalat Company.

In addition, it was evident that for the company to restore its image and recover the lost customers it was required to improve customer service by ensuring high degree of employee satisfaction, invest in promotion and advertisement, as well as reduce the prices on its products and services.

There was also the need to promote the products and services of the company as a way of wooing back customers considering that the company would reduce its prices. IN Addition to the above strategies, adopting the use of technology would help a lot in the general operations of the company. Majority of the respondents felt that such measures were long lasting and amendable.

From the findings of the study, it was evident that the needs of both customers and employees are very important for any given business to succeed (Goodman 23). It was also evident that the quality of customer service is tied to the level of employees’ job satisfaction. As such, if the employees are not satisfied with the work they do, perhaps due to lack of motivation, they will not be in a position to offer the best to the customers.

The drop in the number of customers at Etisalat due to bad customer service was enough proof that customer service is very significant in any business. For this reason, Etisalat should maintained high satisfied and trained employees, uphold quality customer service, and charge considerable prices for its products and services. Such approaches will help the company to maintain a large market share and wide customer base.

Works Cited Creswell, John. Research Design. Thousand Oaks, California: SAGE Publications, 2014. Print.

Denzin, Norman, and Yvonna Lincoln. The Sage Handbook of Qualitative Research. Thousand Oaks: Sage, 2011. Print.

Goodman, John A. Strategic Customer Service. New York: AMACOM, 2009. Print.


Coca-Cola Discrimination Issues Essay essay help site:edu

Table of Contents Introduction




Introduction In every organization, good employee treatment, appreciation of racial and ethnic diversity, and effective communication are the pillars of successful business and growth. Notably, Coca-Cola is an international company, which handles various consumers and employees from diverse cultures and races.

The fact that the company operates in several countries such as the United States makes it one of the companies that encounters issues that pertain to race and culture. Over time, several challenges have been evident in the company. These challenges experienced by Coca-Cola Company range from employees, management, public relations, management structure to issues that regard communication.

Therefore, the essay discusses the discrimination issues raised by four African-Americans that led to a lawsuit, examines actions that would have prevented or minimized the lawsuit, and considers the company’s structural and human resource perspectives and leadership styles.

Discussion The discrimination issues raised by four African-Americans centered on promotions, salaries, and dismissals. In essence, African-Americans complained that Coca-Cola Company was not fair in employee treatment. According to Harvey and Allard (2014), the employees explained that the company discriminated them based on race or gender when they undertook promotions or dismissals.

As a result, many African-Americans and women experienced untimely dismissals and low pay, unlike their white counterparts. Furthermore, racial and gender discrimination comprised unfair promotions, which focused on whites leaving out some women and African-Americans, who were outstanding and deserved promotions.

For instance, during the study done by the oversight committee formed to oversee the lawsuit settlement compliance in the company, one of the observations was the concentration of the Blacks in low-level employment. Moreover, in 2002, the 14-team board members of the company comprised two White women, 1 African-American, and 11 White men, an element that demonstrated the high disparity of fairness in Coca-Cola Company.

Some of the actions that Coca-Cola Company would have undertaken to address the discrimination issues raised by four African-Americans before it became a class action lawsuit included fair treatment of employees and good communication.

Get your 100% original paper on any topic done in as little as 3 hours Learn More Since the issues presented by the employees concerned racial and gender discrimination, it implies that Coca-Cola Company should have focused on initiatives that encouraged employees regardless of their race or gender. In the assertion of Estreicher and Sherwyn (2009), the company received complaints from African-Americans and dismissed them, an act that demonstrated the absence of concern for employee grievances.

By engaging in the activities geared towards the aspect of gender and race, the company would have effectively minimized or prevented the issues before they resulted in a class lawsuit. By dismissing the grievances advanced by their employees, the company compelled them to present their issues in a court of law.

It is evident that if the company had listened to the grievances such as discrimination and addressed them effectively, the challenge would not have become a class lawsuit. An outstanding example is clear when Carl Ware, one of the high ranked African-Americans in the company, employed problem-solving skills in 1981 and drafted a $50 million program (Harvey


Relationship between Business Ethics and Social Responsibility Essay college admissions essay help: college admissions essay help

Business ethics and social responsibility have been topics of heated debates since the middle of the 20th century. In the 21st century, the discussion is still relevant as organizations are trying to adjust to the changing environment and remain competitive in the market. Researchers, business people, customers have agreed that companies cannot focus on their profits only and have to contribute to the social development (or rather its aspects) of communities (Tumay 64).

This is why organizations have to pay attention to such notions as social responsibility and business ethics. Sometimes these concepts are utilized interchangeably. However, it is important to note that although they are related, business ethics and social responsibility are quite different concepts. It is necessary to define the two notions to reveal the relationship between them.

First, it can be effective to consider certain historical perspectives to better understand the concepts. It is noteworthy that the discussion of issues associated with ethics and social responsibility occurred in the first part of the 20th century but it was quite sporadic in nature (Carroll and Shabana 86). Comprehensive and systematic debate on the matter started after the World War II.

Some researchers note that the notions of business ethics and social responsibility were “expanded” as tools to defend “free-market capitalism against… Soviet Communism” (Carroll and Shabana 86). It is also noteworthy that in the 1950s, business ethics and social responsibility were not linked to benefits of businesses. In the 1960s, which was the period of Americans’ struggle for civil rights, people also tried to make business people behave in a more responsible way.

However, businesses still had quite a specific understanding of the concepts. In the 1960-1970s, the discussion was held mainly in the academic world. Numerous definitions were developed. One of these definitions developed by Keith Davis reveals certain restricted nature of the view on the matter.

Thus, Davis noted that social responsibility could be defined as business people’s decisions and actions that went “at least partially beyond the firm’s direct economic or technical interest” (qtd. in Carroll and Shabana 87). The 1980s became the period when the concepts started acquiring their modern meaning for the business world. At that, such concepts as corporate philanthropy and management of stakeholders were central to the understanding of social responsibility and business ethics (Madrakhimova 114).

Those were close notions but they could not fully explain and help practitioners to apply the concepts in question. Prior to defining the concepts, it is also important to identify major peculiarities of the modern business world as the transition from industrial to information world resulted in people’s focus on ethics and social responsibility (Dimitriades).

Get your 100% original paper on any topic done in as little as 3 hours Learn More In the industrial society, companies focused on production and sales, but the digital world has brought significant changes. It is not enough to produce some goods of certain quality and at certain prices. It is much more important to understand customers’ needs and respond to them in the most efficient way (to be more competitive than others).

At present, public opinion plays an important role in organizations’ development as favorable views hale companies develop while negative attitude may lead to significant constraints or even bankruptcy. Modern consumers do not expect high-quality products only. They expect that companies that make profit will share and will contribute to the development of the community.

At present, business ethics and social responsibility are associated with such concepts as corporate citizenship, sustainable development, corporate reputation and others (Madrakhimova 114). It is necessary to note that many approaches to defining the two notions exist (Godiwalla 1383). For instance, there is a profit-oriented approach that is based on the idea that companies have to focus on their economic gains but in terms of sustainable development.

There is also a stakeholder-oriented approach. It focuses on stakeholders’ needs and economic gains are not primary. This approach is not very popular among for-profit organizations that still strive for profits. There are theories that focus on particular levels (certain types of organizations, certain regions and so on) and some approaches concentrate on global trends.

As far as modern definitions of business ethics and social responsibility are concerned, they are comprehensive and they respond to the needs of the modern market as well as stakeholders involved. Thus, business ethics can be defined as a set of moral principles that is employed in the business world (Dimitriades). It is necessary to add that business ethics is mainly concerned with morality and ethics.

In other words, it is concerned with doing right or wrong. Clearly, there are various universal paradigms, but sometimes business ethics can be biased. When it comes to social responsibility, it is also concerned with doing right and doing wrong. Social responsibility is organizations’ responsibility to make choices and undertake actions that will contribute to the social development of communities at different levels (Tumay 64).

Importantly, the concept of social responsibility includes such components as economic, legal, ethical as well as philanthropic (Dimitriades). In other words, it is not only about doing wrong or doing right, it is about doing right and contributing to the social development through attention to the four aspects mentioned above.

We will write a custom Essay on Relationship between Business Ethics and Social Responsibility specifically for you! Get your first paper with 15% OFF Learn More It is noteworthy that there is a significant difference between business ethics and social responsibility as the latter involve particular legal components while the former is more present in the terrain of conventions, culture, morality. With these definitions in view, it is possible to consider the relationship between business ethics and social responsibility.

Researchers stress that business ethics is a broader concept (Belás 120). Hence, it is possible to state that business ethics can be regarded as the basis of social responsibility as it provides a certain kind of paradigm used by businesses. As has been mentioned above, business ethics is developed in terms of culture, beliefs and values of people living in certain areas.

Business ethics sets major rules or even directions that are employed when organizations develop their strategic plans and shape their behaviors. Of course, social responsibility is a narrower notion and one of its major components is economic profits. However, the company has to contribute to the social development of a particular (or global) community and this is the terrain where business ethics and social responsibility are closely connected.

The relationship between social responsibility and business ethics is especially explicit when it comes to operations of multinational companies (MNCs) (Godiwalla 1381). These organizations have a well-established culture. They are committed to contribute to the development of the community and the entire humanity.

At the same time, their values, beliefs and methods are based on business ethics that has been developed in a particular area. There, these companies have a favorable reputation and they are regarded as socially responsible, which translates into economic gains. However, when a MNC expands and starts operating in a new market, it can lose its favorable image as some major morals, beliefs and values may be unsuitable for a particular region.

These companies have to change their operations and the way they provide the policy of social responsibility to adjust those policies to the existing business ethics. Of course, companies have to make sure that their operations are consistent with expectations of customers living in this or that area. Otherwise, they will become less competitive and will have to abandon the market, which will lead to reduction of their economic gains.

In conclusion, it is possible to note that the concepts of business ethics and social responsibility are closely connected. Business ethics can be regarded as a certain background for development of policies used by socially responsible organizations. Thus, business ethics is a set of moral regulations and values.

Social responsibility is a narrower concept and it consists of four major elements (economic, economic, legal, ethical, philanthropic). Companies still concentrate on their economic gains. However, their actions and decisions made are shaped by the public opinion and profitability of an organization depends on the degree of its responsibility. People now strive for development of the society and organizations that have significant resources are seen as potent agents in this process.

Not sure if you can write a paper on Relationship between Business Ethics and Social Responsibility by yourself? We can help you for only $16.05 $11/page Learn More The public makes these agents contribute to the social development and, in return, customers remain loyal to this or that company. Of course, companies that do not operate in terms of the business ethics developed in the region where they operate and do not contribute to development of communities often have difficulties with attracting customers.

Works Cited Belás, Jaroslav. “Social Responsibility and Ethics in the Banking Business: Myth or Reality? A Case Study from the Slovak Republic.” Economic Annals LVII.195 (2012): 115-137. Print.

Carroll, Archie B. and Kareem M. Shabana. “The Business Case for Corporate Social Responsibility: A Review of Concepts, Research and Practice.” International Journal of Management Reviews 12.1 (2010): 85-1058. Print.

Dimitriades, Zoe S. “Business Ethics and Corporate Social Responsibility in the e-Economy: A Commentary.” Electronic Journal of Business and Organization Ethics Network 12.2 (2007): n. pag. Web.

Godiwalla, Yezdi H. “Business Ethics and Social Responsibility for the Multinational Corporate (MNC).” Journal of Modern Accounting and Auditing 8.9 (2012): 1381-1391. Print.

Madrakhimova, Firuza S. “Evolution of the Concept and Definition of Corporate Social Responsibility.” Global Conference on Business and Finance Proceedings 8.2 (2013): 113-118. Print.

Tumay, Meltem. “Why Corporate Social Responsibility: A New Concept in the 21st Century.” Yönetim ve Ekonomi 16.2 (2009): 63-72. Print.


Developing and Demonstrating Employability Report (Assessment) essay help: essay help

Introduction In this paper, I investigate how an individual should develop and exhibit satisfactory employability traits to probable employers by outlining relevant competencies, personal audits, and learning outcomes.

I have also enumerated my reflections and future development plans in regards to the skills and employer requirements that I lack. For demonstration purposes, I have delved into the internal auditor job requirements specified by the PricewaterhouseCoopers (PwC), whose capacity, herewith, serves as the potential employer.

Body Identifying Competencies

PwC has implemented a gratifying graduate recruitment project, which solicits for the best and brightest alumni (Improve 2015, para. 4). The firm recruits persons enthusiastic about relationship building and value creation to equip them with exemplary development skills.

The graduate program functions to ensure that the graduates nurture admissible expertise required in administering proficient services at the workplace (Risk assurance 2012, para. 2). Regarding the Internal auditor (2015), outlined below are the varied skills and qualifications necessary for the commissioning of an internal auditor into PwC.

Competencies and Abilities

Regulations. One should have an exhaustive awareness of the relevant statutes, safety rules, and business proceedings as appropriate.

Accounting Standards. The candidate should thoroughly acquiesce and accede to the statutory auditing concepts and standards, especially the Generally Accounting Accepted Principles (GAAP). Equally crucial is the adherence to the International Financial Reporting Standards (IFRS) in combination with the FERC accounting guidelines (Risk assurance 2012, para. 7).

Legal Requirements. The candidate must also have an in-depth recognition of the legislations incorporated in the accounting revenues, financing, and budgeting networks applicable in utility settings.

Computer Proficiency. The applicant should know how to pilot personal computers as well as the pertinent accounting software.

Cooperation. The creation of teamwork and concordance with the management are mandatory in the balancing of financial records and assimilation of enhanced systems.

Audit Procedures. The intelligence to execute audit procedures, prescribe amendments, verify accounting transactions, and implement special assignments is fundamental.

Good Judgment. Exceptional reasoning and intuition are paramount in establishing when adjustments are necessary for the current structures.

Reports Preparation. Equally imperative is the adroitness of formulating financial statements in conjunction with revealing haphazard accounting procedures.

Adept Communication. The applicant must also know how to disseminate all findings and recommendations in a coherent, effective, and transparent manner.

Information Confidentiality. Confidentiality of corporate data is significantly vital for an internal auditor to preserve solid working relationships with the external agencies, supervisors, and department executives.

Other Qualifications

Bachelor’s Degree Education. One must have a 4-year bachelor’s degree apprenticeship in finance, auditing, accounting, or business from an accredited university.

Working Experience. The applicant should have two years of active involvement in accounting or intrinsic auditing.

Driver’s License. One must obtain a legitimate driver’s license from North Carolina.

Personal Audit and Evidence of Development

In this segment, I discuss the distinct ways and means by which I suffice the skills, competencies, and abilities above as set forth by PwC (see Table 1). Over and above that, I have also outlined how I have participated in the establishment of a successful team. My proof of development converges upon three instances of residency, which I secured at discrete firms namely Kingston Smith, Price Baileys, and FRP Advisory.

The internship courses in combination with supplementary mentorship programs, arts, student engagement, and volunteer tasks have helped advance my auditing proficiency. Equally important are the intercultural career guidance, practice pursuits, and the employability challenge week projects, all, which I participated in during my stay at the university.

Table 1: Evidence of Development

Get your 100% original paper on any topic done in as little as 3 hours Learn More Criterion Eligibility Evidence/ Activities Regulations and Legal Requirements Laws and norms prescribing the conventional accounting conduct have remained utterly crucial in my learning course. Regarding Rayman (2013, p. 14), I have discerned that auditors have to acquit themselves in a principled and ethical manner with respect to the AICPA codes of conduct. Internships.The intensive course schedules have capacitated me with numerous regulative principles including accountability to clients, employers, creditors, investors, and the public. An auditor must characterize trust, integrity, honesty, independence, and objectivity as per the set GAAP modulations (Usurelu et al. 2010, p. 350). AccountingStandards I have reliable knowledge of the pertinent accounting standards including the GAAP, IFRS, FERC, the Financial Accounting Standards Board (FASB) as well as the AICPA. According to Campfield (2010, p. 75), these doctrines stipulate the guidelines that financial statement preparers should heed to certify consistent and accessible public readings. Employability Challenge Week Activities (ECW). The twice-yearly ECW projects facilitate essential aptitude strategies encompassing psychometric tests and CV workshops. Naqvi et al. assert that these programs convene on a comprehensive understanding of the accounting standards (2013, p. 8). Computer Proficiency I am conversant and well versed in computer operations. I have worked productively with a multitude of accounting software such as Quickbooks, AccountAbility, and Peachtree as well as various payroll software including ADP and Paychex. I have also trained in other essential computer skills encompassing Microsoft Office Suite, MySQL, Adobe Illustrator, and Windows 7 OS. Student Groups and Society Engagement. The student groups and societies dispensed intensive computer training exercises through OpenCourseWare (OCW) systems. They lectured on multiple accounting courses such as Financial Accounting, Management Accounting, Taxes Strategy, and Accounting 101 among others. Teamwork


Trendr Information Technology Strategic Plan Term Paper college essay help online

Introduction The following represents a background of the company called Trendr. It exists in the small to medium enterprise category. Its revenue is $5 million per year. In addition, Trendr has growth potential. This comes from its revenue targets of $20 per year if it markets its products effectively. This will also come about if the company takes advantage of the emerging business opportunities throughout the country.

Trendr is established in the central business district of London, where it has two boutiques located in up-market malls. The company also has an online presence, where it accepts pre-orders online. The company sells trendy clothing and footwear targeting the 18-32 age demographic in urban areas.

It is a retailer sourcing merchandise from different suppliers in the UK and abroad, which it sells in its two boutiques located in upmarket malls in London. The company’s vision is to transform urban trends as a pacesetter in fashion and style. The company’s mission is the provision of merchandise that enhances the customers’ sense of style, fashion and esteem to increase the expression of self in society.

Company situation – current Trendr intends to come up with several security features for its online business. The aim is to protect against intruders and fraudsters. The management also hopes to use technology to escalate the efficiency of procedures, especially in data management. The company is aware of the risk it faces when it launches its online selling platform. The company is presenting its products as trendy fashions.

It has to appeal to a population that mostly exists online. Although it can also rely on traditional marketing channels, the company is still growing and does not have enough funds to sustain a traditional advertising campaign. Therefore, it must find a suitable strategy to use its limited marketing resources and still achieve sufficient communication with its target customers.

The company is looking for a robust and scalable online integrated marketing communications platform. The platform should be available throughout. It should ensure that the company is accessible to its clients always. It should also ensure that the company can capture market trends. Therefore, consumer intelligence is a priority. The firm requires easy to use technology.

It needs technology that is affordable and allows the management to make informed decisions. Therefore, in addition to consumer intelligence, the firm is also looking for the opportunity to have easy-to-interpret data. The data should be passed from senior managers to store managers and sales people, who are working in the field in different capacities.

Get your 100% original paper on any topic done in as little as 3 hours Learn More A description of five IT roles needed for success Based on the required technology solutions for the company, Trendr can proceed with a technology plan after fulfilling the following five roles. The functions should lead to a better traction of customer satisfaction and loyalty. The positions are senior technology administration, security administration, social media administration, database administration, and IT consultancy.

Five or more personnel, depending on the need of the job, may fill these five roles. The networking infrastructure for the business will have a low footprint, given that there are two physical stores within the same city. Therefore, personnel also equipped to handle other roles such as the senior technology administration role can easily cover the role of network administration.

The social media administration role will also cover web administration. The person occupying the office will have to be capable of leading teams, providing web support, and getting additional web support officers when needed.

The work in social media administration will involve setting up of accounts, monitoring activities in social communication, channelling marketing messages through social media, running marketing campaigns, serving customer relations needs, and responding to any other inquiries that arise and are related to the Web 2.0 technology usage by Trendr (Van De Velde, Meijer,


Gospel and Culture Critical Essay best college essay help: best college essay help

Article Summary The article is a presentation of strategies that the Lausanne committee developed to address the difficulties of cross-cultural evangelism. The presentations comprise nine sections that discuss the influence of the gospel on culture and vice versa. The authors begin by outlining the biblical basis of culture (Lausanne Movement 1978).

They look at the creation of man in Gods’ image, and the command to fill and subdue the earth. When man fell, the perfect culture under the Lordship of God, which God had intended man to enjoy, was taken away and man had to deal with an imperfect, self-centered culture.

In the second and the third sections, the authors define culture and look at culture with a biblical revelation. In a bid to understand the relationship between the two, the authors look at the nature of biblical inspiration. The authors note instances when biblical writers used culture as a means of expressing their message, which they interpret to mean that culture is compatible with divine inspiration (Lausanne Movement 1978).

The authors look at the normative nature of the scripture where they assert that the bible is without error in its assertions even after it was translated into different versions. Further, they look at the cultural conditioning of the scriptures where there are specific messages for people from a specific culture.

The authors state that such scriptures should not be completely disregarded if they differ with our cultures. On the contrary, they are to be interpreted in a context that encourages obedience, but not avoidance.

On understanding Gods’ word in the contemporary society, which is the fourth section, the authors outline various ways in which Christians approach the word. One of the approaches outlined is the traditional approach where a person studies the word without putting into context the time and culture when the word was written.

The author states that this approach is faulty, as it does not seek to understand the times when the word was written. The second approach is the contextual approach where the reader takes into consideration the context and language used. The authors encourage this form of studying the scriptures.

Get your 100% original paper on any topic done in as little as 3 hours Learn More The authors also discuss the content and communication of the gospel and the need for humble servants in evangelization. In this section, the authors look at the appeal of the message being communicated and its relation to the different recipients. They also outline some of the cultural barriers that evangelists may encounter while evangelizing.

In addition, they also emphasize the importance of humility during evangelism especially due to the challenges that come with preaching. In the final sections, the authors interrogate the issues of church, conversion, and culture.

On conversion and culture, the authors note the conflicts that arise from conversion due to the influence of culture. They then offer some guidelines on how converts can balance their new status and culture. The authors look at the role of culture in church formation and the role of the church in influencing the culture.

Critique of the article In this presentation, the authors illustrate the relationship between gospel and culture coupled with equipping evangelists with a few strategies on how to handle cross-cultural evangelism. The Lausanne report begins by relating the Bible to the origin of culture. However, the authors forget that the world can only be looked through the lens of the different cultures first before looking at it through the biblical perspective.

One of the misconceptions in the report is that people first look at the world through the biblical culture. This misconception has led to missionaries trying to convert all the individuals that they meet into the bible culture, which is wrong. The most important task for Christian missionaries is to know Christ in a way that causes others to know him without necessarily imposing a foreign culture.

Even as missionaries evangelize, they have to understand that people are made in the image of God, but not the image of the Christians that the missionaries would want them to be.

By understanding this aspect, missionaries will relate with people easily because they will be looking at them from God’s point of view, but not from the ‘model Christian’ perspective. Respect for other people’s culture in mission work is important because it ensures that ‘conversion makes instead on unmaking.’

We will write a custom Critical Writing on Gospel and Culture specifically for you! Get your first paper with 15% OFF Learn More In the discussion about the people’s culture and the biblical culture, the report fails to emphasize the importance of establishing a relationship with the individuals before preaching to them. A relationship will show that one cares about the people and s/he is not out to destroy their culture while introducing his/her own.

Key successful evangelists in the Bible like Paul valued the cultures of the different people to whom they were evangelizing. They did not attack their cultures directly. Instead, they related with them in a manner that the people ended up admiring Pauls’ way of life.

This aspect simplified preaching. However, one of the report’s strengths lies in the emphasis that cultural change after conversion is gradual, and thus evangelists need to be patient with new converts.

The last three subsections emphasize on the relations between conversion and culture, church and culture, and Christian ethics and life style. While it is joyous to have new converts, evangelists must keep in mind that their work is only to sow and then God works on the rest. The main objective is to spread the good news to the unreached and let Christ deal with the conversion aspect.

However, the secret is to keep on preaching even when it is hard to get converts due to their cultural inclination. Evangelists should be patient with new converts who are still learning to adjust from their former cultures to Christianity.

In case there is a need for reprimanding, then evangelists should do so with love and gentleness. The overall message when reaching out should be that of love not of comparison of cultures. Evangelists and missionaries should encourage syncretism to avoid rejection due to cultural conflicts. Syncretism will ensure that conversion does not lead to loss of culture.

Despite the minor weaknesses, the Lausanne report has dealt with the issue of culture and the church adequately. The evidence in the article has been represented correctly. The article has adduced valid evidence that almost all Christian evangelists and missionaries can identify with.

The church and culture are intertwined. Therefore, it is important for missionaries to be informed adequately as they go out into the mission fields. This report has addressed the missionaries and evangelists who are already in the field and those intending to join the spread of the gospel to the nations.

Not sure if you can write a paper on Gospel and Culture by yourself? We can help you for only $16.05 $11/page Learn More Reference Lausanne Movement. 1978. LOP 2 – The Willowbank Report: Consultation on Gospel and Culture. Last modified 1978. Accessed from


Value Chain Model: Starbucks Analytical Essay college application essay help

Introduction The term ‘value chain’ was first coined by Michael Porter in 1985 to portray how the customer value builds up through a series of numerous activities to produce the desired product or service. It entails internal processes that an organization undertakes including design, production, marketing, delivery, and supporting the product to reach the prospective customer.

Primary activates such as inbound logistics and marketing among others are integrated into the activities of the company. Support activates complement the primary events that are executed by the organization’s staff. This paper aims at analyzing the value chain of the Starbucks Company by providing insight into its information systems.

Value Chain Analysis of the Primary Activates in the Starbucks Company Inbound logistics for the Starbucks Coffee Company entail the identification and formulation of appropriate choices regarding the coffee producers in African Continent, which is the chief source. The utilization of effective information systems to facilitate the communication between the suppliers and agents leads to the delivery of high-quality coffee that meets the company standards.

The agents establish strategic relationships with the coffee suppliers in an attempt to organize the supply chain. The Starbucks Company operations involve more than fifty countries. They include direct operations and licensure of stores in different nations. The company operates over 8800 direct stores and more than 8100 stores under licensure globally.

Outbound logistics involve both direct selling of products through its stores and the current inclusion of supermarkets in the demand chain. Customers can obtain products such as the 3-in-1 from the leading supermarkets in many countries around the world (Seaford, Culp,