Public schools are institutions funded by government through taxpayers’ money, and that is why is owns most of the schools. The heads of schools are accountable to the government because they bear responsibility for running public schools. Government supervises many institutions, from elementary level school to Universities. Even though there is an opinion that there is little supervision on the heads of schools, the government has created a special department which follows schools heads’ performance.
Schools have become the place for embezzlement of funds. Corruption can interfere learning in many ways. The heads of school siphon millions of dollars annually through crooked reason leaving children with outdated and discarded books, which eventually lead to their unintentional failure (Segal 102).
Frauds by the heads of schools always hinder development in such schools. This forces some children to learn in unfinished classrooms, without chairs, etc. This deprives the innocent children of their right for healthy and supportive environment.
Joel Turtel writes that our public schools have become an educational menace to our children. He shows statistics for 2002 in the New York State Department of Education on public schools where 65% of elementary students, 90% of intermediate student and 84% of high school students failed to meet the New York Standards (86). This failure should be partially attributed to the administration fraud and partially to the students’ irresponsible attitude to studying.
Teachers are often overworked due to their little number in comparison with many children. Teachers do not give children attention they need and children may go home with some lessons missed which may lead to class failure at the end of the term. A public school can also turn to be a dangerous place because of violence (Segal 46). Teenagers often lack judgment and cannot control their emotion.
With the class, having teenagers of different ages, bullying of younger children by their elders is something inevitable. With no teachers around, children have more time to interact with each other eventually budding peer pressure. Peer pressure makes the class a natural breeding place for drug abuse. Children’s right of protection from substance abuse is therefore suspended. With substance abuse, parents do not expect their children to deliver something substantial from school.
Adolescents always have raging hormones and arousing sexuality. Therefore with the critical issue of socialization in public schools, younger girls will end up dropping out of school because of unwanted pregnancies. I believe that bullying, peer pressure, and sexual tension create an environment which is non-blissful and violent.
Get your 100% original paper on any topic done in as little as 3 hours Learn More Mandatory attendance law also contributes to violation of children rights. The law forces children to sit in boring classes from six up to eight hours consequently. This kills desire for learning. Those teenagers who are forced to be at school will take their aggression on other students.
The compulsory attendance law helps government own children for 12 years and at the same time assuming the parental responsibility. With all the 12 years, parents have little to say on matters regarding their children. The school authorities nowadays threaten parent with arrest if they choose not to comply with the compulsory attendance law, but many scholars believe this is wrong (Alexander and Alexander 257).
Disabled children also face discrimination in public schools. It becomes hectic for the socially impaired children to interact with other kids. They always have motives that other children will subject them to insults. This adds another potential layer of violence. Violence can often kill a child morally.
One of the parental responsibilities is protecting their children from adverse sex behaviors. Yet many public schools still force potentially harmful sex education into the brains of the innocent students. Most of the time parents have no control over the content of the classes and hence their children may end up spoiled by the bad values taught.
I mean that the failure to incorporate appropriate sexual education, failure of a teacher to create a contact between him/herself and students may lead to controversial effect. Therefore, the lack of attention of a teacher to his/her students and the inability to implement appropriate sexual education may lead to increase of the violence, but not the understanding of the protected healthy sexual relations.
Some public schools tend to turn their students against their parents. They tell them stories about child abuse, which make children become suspicious. Some school authorities inquire teachers to ask children how their parents behave at home.
Many public schools now teach children anti-Christianity and try to mold children’s mind in a way that they embrace different religions (Turtel 52). Showing children that all religions are good and should be respected, teachers fail to stress on Christianity as native religion and many children are confused. Believing that children are at good hands, parents do not pay much attention to their children and harm them greatly.
We will write a custom Research Paper on Rights people lose on public school property specifically for you! Get your first paper with 15% OFF Learn More People lose their rights mainly because of mismanagement characterizing public schools which is the part of public school property. This gives the implication that the federal government should put more effort in ensuring that these rights are maintained. This can only be achieved by ensuring that the publics are enlightened on the statutes that govern the country. Therefore, public school property depends on many factors and the failure to meet some specific laws, norms of behavior and teaching may result in loss of rights.
Work Cited Alexander, Kern and M. David Alexander. American public school law. Cengage Learning, 2005. Print.
Segal, Lydia G, et al. Battling Corruption in America’s Public Schools. Cambridge: Harvard University Press, 2005. Print.
Turtel, J. Public Schools, Public Menace: How Public Schools Lie to Parents and Betray Our Children. New York: Liberty Books, 2005. Print.
Should rich countries forgive all debts for poor countries? Essay essay help: essay help
Introduction The decision by the International Monetary Fund (IMF) and the World Bank in 1996 to cancel the debts of 26 heavily indebted poor countries (HIPC) that were undertaking reforms outlined, under the HIPC initiative, to decrease their degrees of poverty which led to heated debates between experts in development policy around the world with some supporting it and encouraging other Western nations to follow the same steps while some criticized the move vehemently.
The underlying principle behind the move was that heavily indebted poor countries that were making modest progress in lowering their poverty levels merited a cut in their debt burden so that they could have a temporary break to try to escape poverty while preventing them—once and for all—from restructuring their perpetual debt (Williamson, Nancy, and Deese, 34).
The move by the IMF and World Bank was followed by Paris Club, a group of official lenders who met in Paris, which decided to take the terms laid down in Naples in 1994 one step further and give an 80 percent reduction in the net present value of their debt servicing.
Since then, this initiative has gained momentum particularly after it had been taken up by the G7. In 1998, a consensus was reached to cut HIPC’s debt servicing by a further $50 billion; in return, these countries were to accelerate their domestic programs to fight poverty. This move led to a debt waiver of up to $40 billion by 2002 with more nations joining the program.
Recently, the UK pledged to cancel hundreds of millions of pounds owed to it by a number of the nations that belong to the HIPC group. The move followed a similar one by the US (“Should more countries cancel the debt?”).
Anti-poverty crusaders have welcomed both moves. Is this a positive step in the eradication of poverty in the world’s poorest nations? Should other nations emulate the move? I tend to disagree. I believe that forgiving the existing debt of HIPCs is a quick cosmetic fix that only functions to delay reforms that would permanently end the chain of poverty witnessed in most of the emerging countries.
Besides, a pardon of debt sullies the already negative image the international capital markets have of the heavily indebted nations. Therefore, rich countries should not forgive all debts of developing nations.
Get your 100% original paper on any topic done in as little as 3 hours Learn More Several criticisms serve to support the idea that rich nations should not pardon the debts of heavily indebted emerging countries. First, the move is not new. It had already been suggested in several meetings: in 1977 with UNCTAD; in 1987 in Venice; in 1988 in Toronto; in 1990 in Houston; in 1991 in London; and 1994 in Naples. The failure to approve the pardoning of debts in all of these meetings serves to show the challenges involved in endorsing this idea (Williamson et al., 34).
If all the previous propositions failed to sail through, then we could never be sure that this was the right time to endorse such a move. Second, since these nations’ GDP and export growth rates have been lower in the last decade, they have not managed to lower their percentages of debt to a significant margin concerning these two aggregates, regardless of the huge cost it involved.
Third, rich countries should not pardon developing countries’ debt as it would encourage them to become indebted again with the hope of getting another pardon. This could also act as an incentive for other nations without so much indebtedness to increaser debt margin so that they can receive the same pardon. Pakistan, Nigeria, and Indonesia are applying for a debt pardon under the plan, and the countries that obtained debt reductions totaling $33 billion in 1996 have accumulated $41 billion of debt since then.
The move would also be unfair to countries that have fully serviced their debts. Other nations may see such an opportunity as a chance to fault in servicing their debts presently or in the future. If other developing countries can work hard to maintain their loans, why should we exempt other nations from the course?
A debt given to another country is a contract between two or more nations, or between a society and the lending agency, such as the IMF or the World Bank. Both parties in the agreement must be made to share the weight of the risk; that is, the moral hazard must be applied to both ways. A nation, bank, or multi-lateral agency that has loaned money to a country should not bear the full cost of repaying the loan (“Should more countries cancel the debt?”).
After all, the money is lent from the taxpayers and such a move functions to burden the taxpayers as they have to increase their taxes to cover the written off debts. Multilateral lending agencies have always based their fear of debt cancellation on the subject of moral hazard which can be summarized as “If you borrow money you pay it back” (Williamson et al., 34).
They fear that if a nation fails to pay back its loan and does not face the appropriate penalties, how can they trust it if it may need another loan in the future? It is understandable that developing nations will require a considerable inflow of capital to build their economies and loans will play a significant role in this development process. However, if all debts are pardoned, how will these countries ever convince the lending countries and agencies’ to issue loans to them in the future if they cannot pay their current loans?
We will write a custom Essay on Should rich countries forgive all debts for poor countries? specifically for you! Get your first paper with 15% OFF Learn More While the cancellation of debts may seem like a respite for the developing countries, such a benefit may only be short-lived, the long term effects of this move would outweigh the benefits as the pardoned countries would no longer be able to receive loans. Besides, why should the lender be made solely responsible for any defaults in the repayment of a loan (“Should more countries cancel the debt?”). In essence, writing off HIPC‘s debts would only stifle future development projects that require credits.
A significant percentage of money lent out to developing countries ends up in the pockets of corrupt government officials and contractors. If a developing nation’s government is severely corrupt, then the status quo- no pardon on debt and no additional loans- is best for it gives the government no official resources to misuse and limits its ability to raise private sector funds.
The problem of corruption is partly responsible for the high poverty rates experienced in these countries, hence, writing off their debts without the appropriate penalties or conditions ignores the root of the problems in these countries, letting them continue down the same doomed path of bad leadership, corruption, and financial indiscipline.
Debt relief often comes at a cost to developing countries. For instance, G7 nations, through the IMF, require states to achieve unimaginable economic practices and gain decline themselves (Mason).
They demand that the developing nations “open up your markets” while they cannot allow such practices to be undertaken in their economies. Another demand is to “structurally adjust their economies,” while the nations themselves cannot undertake similar acts although a significant number is spending beyond their means.
Developing nations are also required to lower the prices of their commodities while the developed countries fail to reduce the costs of their imports (Mason). These economic demands only serve to hurt the feeble developing nations’ economies, and when the requirements are finally met, the debt cancellation is of little benefit.
However, there are good examples of nations making good use of debt write-offs to spur growth in important sectors of their economies. For instance, the government of Uganda used savings from this initiative to waive school fees for more than two million children while Mozambique, Senegal and Burkina Faso, are using these funds to fight AIDS.
The World Bank approximates that 40% of funds obtained through debt write-offs are used in the education sector, while 25% is used to improve healthcare services. These success stories are available only in a small number of developing countries.
Not sure if you can write a paper on Should rich countries forgive all debts for poor countries? by yourself? We can help you for only $16.05 $11/page Learn More Instead of writing off debts lent to heavily indebted and developing countries, the lender should ensure accountability of the amount lent. Debt relief should only be used as a last option, particularly if the risk of financial distress is a serious problem.
Works Cited Mason, Moya K. “Debt Forgiveness.” 2011. Web.
“Should more countries cancel the debt?” BBC News Online. 22 Dec. 1999. Web.
Williamson, John, Nancy Birdsall, and Brian Deese. Delivering on debt relief: from IMF gold to a new aid architecture. NJ: Prentice Hall, 2002. Print.
Marketing the Apple Brand: E-Marketing Research Paper online essay help
Table of Contents Executive Summary
Apple’s Online Marketing Strategies and Experiences
Findings and Analysis
Conclusion and Recommendation
Executive Summary The use of the internet in marketing goods and services is known as e-marketing. Its proliferation can be attributed to the technological advancement in the modern world. As the digital era conquers humanity and with the rapidly changing advances in information and technology, marketers and advertisers gradually shift strategies in brand promotion and awareness to be in line with such modernization.
Apple Inc., further enhances their brand by injecting e-marketing as part of their corporate marketing methods in promoting brand awareness, introducing new products and drawing in more customers as part of the Apple user clan.
Though in the past the company adopted traditional marketing strategies in creating pull in the market, the company position itself as one of the leaders in the consumer electronics and mobile devices industry, it has adopted e-marketing strategies such as the use of online advertisements to endorse new products and services, announce promotions and the company has developed an online Apple store which enables customers to purchase goods and services without the hassle of visiting the nearest Apple store or lining up, products are delivered to the users’ doorsteps in a matter of days.
Apple Inc.’s has been popular in terms of its advertising campaigns such as the 1984 Super Bowl Commercial, the 1990s Think Different campaign and the 2000s iPhod people campaign (Apple’s Brand Strategy, n. p.).
In the past decades the company’s style of marketing can be seen prominently on their buying of print ads and TV commercials but gradually as the turn of the 21st century dawned, Apple Inc. has been using the internet as part of its marketing campaigns. In the “Switch” campaign of 2001, Apple used traditional TV and print ads in the campaign but decided to add the usage of the internet by directing users to a website where Mac myths were dispelled (Apple, Google tops in loyalty survey, n. p.).
Introduction The turn of the 21st century has given rise to the popularity of the internet where information can be transmitted wirelessly through the World Wide Web. The information age has changed the way people think and behave altering the attitude of the market in consuming products and services.
On the business side, marketers and advertisers of corporations and enterprises have slowly adjusted to the digital era by using the internet to their advantages. E-marketing is the process of promoting a brand’s products and services over the internet.
Get your 100% original paper on any topic done in as little as 3 hours Learn More It is also known and referred to as internet marketing, digital marketing, web marketing, online marketing or search marketing (Internet Marketing – How, When, Where, n. p.)The concept of e-marketing has a broad scope for it does not only include the act of marketing on the internet, but marketing through emails and wireless media can also be considered as part of its category (Gupta, n. p.).
According to Jaakko Sinisalo et al. (772), electronic customer relationship management (ECRM) and digital customer data are also considered part of the e-marketing scope. In his article “Internet Marketing: A Practical Approach”, Alan Charlesworth (49) mentioned that e-marketing unifies the technical and creative features of the internet.
Apple Inc., being a leading brand in the consumer electronics and mobile technology industry, will be the subject of this study where the company’s marketing strategies, especially those involving the internet, will be examined. Types of the internet marketing, such as Pay Per Click/ Impression (PPC/I), Search Engine Optimization (SEO) and Social Media Marketing (SMM) will be discussed in their relation to Apple’s marketing methods and implementations.
Also several business models such as one-to one approach, appeal to specific interests, niche marketing and geo-targeting will be tackled in order to have a clear understanding on how the company plans and implements marketing and advertising methods in promoting the Apple brand together with its products and services.
In addition, brief discussions with related models of e-commerce, lead based websites, affiliate marketing and local internet marketing will further be examined to see the whole picture of how Apple Inc. markets sell their goods and services and analyze the behavior of customers’ in their patronization and loyalty on the brand.
Company’s Profile Apple Inc. is one of the leading technological American multinational companies founded by three college drop outs in summer of 1976. The company was formerly known as Apple Computer Inc. It designs and markets personal computers, consumer electronics and software with its popular product lines include the Macintosh personal computers, MP3 players called the iPod, iPhone mobile phone device and its recently launched tablet line, iPad.
According to the information provided in the article “Apple Retail Store-Store List” (n. p.), Apple Inc. software line includes the Mac OS X for personal computers’ operating systems, iTunes which is a media browser that enables users to download, listen and transfer music files, iLife suite for multimedia and creative works, iWork is suited for office work functions.
We will write a custom Research Paper on Marketing the Apple Brand: E-Marketing specifically for you! Get your first paper with 15% OFF Learn More Aperture for professional photographers who wish to edit and manipulate their photos, Final Cut Studio suites to people who are involved in the professional audio and film industry, Logic Studio is suited for music production enthusiasts, the Safari web browser for surfing experience and iOS as the iPhone’s operating system.
Apple Inc. operates over 357 retail stores worldwide as of October 2011 in 10 countries (Apple Retail Store-Store List, n.p.). The company has also developed an online store where products and services can be bought at the convenience of the customers (Apple Retail Store-Store List, n. p.). In September 2011, Poornima Gupta and Rodrigo Campos cited that Apple Inc. has become the largest publicly traded company in the world by market capitalization (Gupta, n. p.). Its market value as of August 9, 2011 is $341.5 billion (Gupta, n. p.).
Apple Inc. was founded in April 1, 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company’s headquarters is based on Cupertino, California. It was incorporated on January 3, 1977. On January 9, 2007 (US SEC), after 30 years of being known as Apple Computer Inc. the company decided to remove “Computer” to be in line with the company’s expansion strategy in the electronics market in addition to its primary focus on the personal computers industry (Markoff, n. p.).
According to the United States Security and Exchange commission, “As of September 25, 2010, the Company had approximately 46,600 full-time equivalent employees and an additional 2,800 full-time equivalent temporary employees and contractors and annual sales worldwide is $65.23 billion” (US SEC).
Over the years, Apple has developed an exceptional reputation in the consumer electronics and mobile technology industry due to its broad artistic design philosophy and unique advertising campaigns (Apple Store, n. p.). The company has established a devoted and loyal customer base, especially in the United States which patronizes the company and its brand (Markoff, n. p.).
Among the numerous achievements of Apple Inc. is being named the most admired company from years 2008 – 2011 and was branded as the most valuable public limited company by Fortune magazine (Fisher 65-67, Colvin, 76).
Apple’s Online Marketing Strategies and Experiences Apple Inc.’s brand strategy includes the usage of the Apple brand in competing with markets. In the personal computing industry, Apple’s Macintosh product line with its related operating systems and software compete against prominent brands such as IBM, Dell and Sony Vio, while the iPod is the company’s contender in the consumer electronics sector with the iTunes Music Store to cater to users’ need for music download and enjoyment.
In the year 2007, Apple penetrated the smart phone market with the introduction of the iPhone and more recently the tablet industry with the iPad computing device. Apple has also continuously expanded through the AppsStore of iPhones and iPads covering scopes related to magazines, books, games and applications publishing. The company is also competing with Google in the advertising industry with its Apps business and iAd network (Apple’s Brand Strategy, n. p.).
Not sure if you can write a paper on Marketing the Apple Brand: E-Marketing by yourself? We can help you for only $16.05 $11/page Learn More Apple Inc.’s product strategy for the past years has always involved the creation of innovative products and services which complement its digital hub strategy (Former Wachovia, n.p.). In the method provided, Apple’s Macintosh products serve as digital hubs for other electronic devices such as the iPod, iPad, personal digital assistants, mobile devices, digital cameras, and video cameras to name a few (Internet Marketing – How, When, Where, n.p.). The main focus of Apple Inc.’s product strategy is the customers’ experiences with Apple products.
The company’s main competency and advantage among other companies in the industry is its ability to deliver outstanding experience to its customers through excellent user interfaces. Apple based its product strategy on the said competence they posses through its products such as iTunes, iPhone, and the Apple Apps store.
Apple focuses on the emotions and feelings of its past, present and future customers in marketing the brand. Its brand personality is all about the lifestyle it may provide to its prospects. Apple’s brand personality revolves around the notion of being imaginative, free and liberated, innovative, passionate, as well as the having passion, hope, dreams and aspirations (World’s Most Admired Companies, n.p.).
The brand’s general theme is about people attaining power through technology. “The Apple brand personality is also about simplicity and the removal of complexity from people’s lives; people-driven product design; and about being a really humanistic company with a heartfelt connection with its customers” (marketingminds.com).
Apple’s primary marketing strategy is not about selling products but the provision of exclusivity among its customers. There is a sense of community among Apple users who remain to be loyal to the brand. The equity of the brand, as well as customer franchise exemplified by the company is very strong.
Its strong customer based has been essential to the company’s success over the past decades especially during the economic crisis of the 90s, and it has also helped the company maintain its premium pricing compared to its competitors. Apple’s pricing strategy has enabled it to survive against the low prices brought about by other IT competitors.
The personal computer industry has a small market, thus vendors tend to wage price wars in order to compete and survive in the business. Most notably, the supply chain and manufacturing economies of Dell has proved to be an obstacle to PC vendors with weaker brand equity.
On the other hand, Apple has further improved and advanced its manufacturing economies and supply chain management together with logistics and operations so that it can compete with those of Dell (Apple’s Brand Strategy, n. p.). Apple has managed to attain similar product costs with Dell but the former’s products are more premium in pricing because of additional cost advantage where the company has its own operating system thus there is no agreement to pay for licences to another company for Apple’s case.
The Apple brand is centralized on its promise of providing the best customer experience and satisfaction through its products and technology. In order to have more control over the brand’s image together with its product distribution and services, Apple has opened its own Apple Stores in strategic locations such as in high end malls and quality shopping venues to cater to the needs of its customers.
“Apple provides Apple Mac-expert retail floor staff to selected resellers’ stores (such as Australian department store David Jones); it has entered into strategic alliances with other companies to co-brand or distribute Apple’s products and services (for example, HP who was selling a co-branded form of iPod and pre-loading iTunes onto consumer PCs and laptops though in retrospect this may now just have been a stepping-stone).
Apple has also increased the accessibility of iPods through various resellers that do not currently carry Apple Macintosh systems (such as Harvey Norman), and has increased the reach of its online stores” (Apple’s Brand Strategy, n. p.).
The main purpose of opening Apple stores is for prospective customers to appreciate the values of Apple’s brand. Customers are invited into a stimulating and carefree environment where they are to discover the latest innovations of Apple, be assisted in their queries about the company and products and be able to experience firsthand the goods and services Apple has to offer. The main purpose of the store is to provide a preview to prospects of the exclusive community one will experience in getting an apple product.
The marketing strategies of Apple Inc. have been fairly unique because in the past decades of its existence it has impressively captured loyal customers who patronized the brand even with its premium pricing. The company’s advertising campaigns have been very popular because they reflected the company’s way of marketing products. Significant ad campaigns of Apple Inc. include their 1984 Super Bowl Commercial, Think Different campaign in the 1990s and the iPod people campaign in the 2000s (World’s Most Admired Companies, n. p.).
During the 1980s to the early 1990s, Apple has adopted traditional means of advertising by buying print ad space in magazines, as well as conducting TV commercials to further expose the brand. In 1984, Apple Inc., then Apple Computer Inc., first introduced Macintosh through a TV commercial which aired nationally on January 22, 1984 during a Super Bowl break. This begun the series of Apple’s advertising campaigns with the use of TV commercials and print advertisements.
On June 10, 2002, the company launched the Switch advertising campaign where real people who have switched from using Windows Microsoft to Mac were featured in the advertisement campaign. The campaign was carried out through television commercials and print advertisements but users who observed and witness the materials were directed to a website where the invalid information about the Mac platform was disproved.
Though the campaign was not successful, it was replaced by the “Get a Mac” campaign, “Switch” was the first major attempt of Apple to use the internet in marketing their campaigns. After that, the campaigns were followed by the usage of both traditional methods, such as TV commercials and print advertising and modern strategies such as e-marketing in promoting the apple brand.
Research Methodology The researcher has adopted the explanatory method of research in conducting the study. An explanatory study’s principal objective is to know and understand the trait and mechanisms of relationship and association between variables. It is mainly concerned in seeking and providing an explanation. Explanatory research characteristically seeks to recognize and clarify causal associations which are substantively significant and meaningful.
In this sort of study, secondary existing data has been observed and analyzed. Hypotheses have been developed which are examined and experienced in the light of the existing literature and after that observed whether the data composed and collected can either be called on to support or disprove those hypotheses.
This sort of approach seeks descriptive and explanatory type research by means of case studies and observational data. This type or research can have many goals; first, it is the development of a mental picture of the topic which is under observation. Second is to determine the research feasibility. Third is to refine the research ideas by formulating different questions.
Fourth is that the initial ideas can be built up. In a nut shell, there are so many advantages of explanatory research. This kind of method will cover most of the aspects and perspectives concerned with data gathering, collection and analysis. Using the explanatory method, an analysis of Apple Inc.’s e-marketing strategy will be discussed.
In order to further understand the strategies of e-marketing and how Apple Inc. utilizes the internet in strengthening its brand by creating product awareness and conducting promotional activities, literature available from the internet with reliable source was the priority in gathering facts to further strengthen and enhance the arguments of this paper.
Data collected from the internet are those write ups regarding online advertisements, e-marketing, its strategies, its business modules and marketing methods associated with the internet.
Relevant literature, such as Apple Inc.’s company background and history were also reviewed for this paper, as well as write ups from different sources about the company’s marketing strategies over the past decades of its existence and how it keeps up with the advancement of technology in the information age. Journal articles found online, as well as online newspaper clippings were also taken into consideration to further attain a non-bias analysis of Apple’s marketing strategies with the use of the internet.
In analysing data, a brief background of e-marketing was reviewed to have comprehensive information with regards to the strategy. Different types of e-marketing such as Pay Per Click/ Impression (PPC/ I), Search Engine Optimization (SEO) and Social Media Marketing (SMM) were identified to determine Apple Inc.’s usage of the strategies. Business models associated with e-marketing were also put into account so as to check whether the strategies of the chosen company overlap with such business models.
E-Marketing The broad scope of e-marketing will further be discussed in this section where the types of the internet marketing, business models and approaches will be discussed to give us a background on the topic.
E-marketing is divided into 3 types namely Pay Per Click/ Impression (PPC/I), Search Engine Optimization (SEO) and Social Media Marketing (SMM). In the PPC/I pre-decided websites are used to generate leads for the companies who are using online advertisements to create brand awareness and visibility, as well as product introduction and promotions.
Another type of e-marketing is the SEO which improves the visibility of the websites in search engines via search results and lastly SMM where it provides a venue for vendors and customers to interact via a social networking site such as Facebook, Twitter, Tumber and others.
E-marketing’s diversity of scope has lead to its association with several other business models, such as e-commerce where goods and services are sold directly to customers. Examples of e-commerce sites are Amazon, Ebay and Apple Store. In e-commerce customers can pay the vendor via online banking, credit cards or PayPal accounts. Second, lead-based websites where organizations acquire sales leads from websites. In Affiliate marketing, goods and services are sold by other resellers and the profits are shared.
The vendor may supply marketing support to the reseller such as the provision of marketing materials though such model can be closely associated with e-commerce. Lastly, in local internet marketing, small local companies utilize SMM to develop a relationship which may be advantageous in real world encounters.
Business models and approaches of e-marketing are one-to-one approaches, appeals to specific interests, niche marketing and geo-targeting. In a one-to-one approach, advertisers and marketers based the scope of their advertisements on the search engine keywords entered by the internet users while in appeal to specific interests, users who have a specific behavior or interests are being targeted by marketers.
Markets are typically segmented according to age group, gender, geography to name a few factors. In the niche marketing, the target audience is specified. Lastly, the geo-targeting approach deals with determining the location of the internet user who visits a given website. Contents are delivered to the internet user basing from his location.
Findings and Analysis At the turn of the 21st century Apple Inc. has been utilizing the internet in endorsing and strengthening its brand, as well as promoting its products and services to the internet users around the globe. The prominence of e-marketing among marketers of small-medium enterprises or even large corporations such as Apple Inc. can be associated with its advantages of being inexpensive with regards to the level of exposures it may cover and reach target audience.
Through e-marketing, vendors can be able to reach a wide range of audience in a small amount of time as compared to that of traditional marketing where many factors are needed to be considered before execution because traditional means may involve a huge amount of money. Another advantage of e-marketing is that exposures can be measured easily and cheaper compared to traditional means because in e-marketing ad servers which trace, measure and tests information posted on the internet.
Apple Inc. uses all types of e-marketing in its ad campaigns and exposures. It seems to be a standard for the company to PPC/I in measuring the number of users who clicked or visited their websites. During the “Switch” campaign in 2002, Apple directed prospects to a website with valid information in order for them to test the efficiency of the campaign they used PPC/I. In order to improve the visibility of Apple, SEO is used as a process via search results.
Although this method is free, the popularity or the search ability of a brand or company may depend on the browser giants such as Internet Explorer, Google Chrome, Mozilla Firefox and Safari. This method can be manipulated with certain agreements with the vendors. The development of Safari has placed Apple at an advantageous position for they are their own vendor. SMM has been the most popular e-marketing type in the World Wide Web.
Registration via Facebook, Twitter and Tumbler are free and the spread of information can be delivered in split seconds. Apple Inc. has also used this strategy most often with the creation of their very own fan pages via the said social networking sites. It has enabled the internet users to gain access to the latest updates of the company and its products, as well as promotions and sales.
E-marketing has brought about aggressive purchasing behavior among Apple customers that the business model of e-commerce gave rise to Apple’s online store where customers can buy products online and have goods and services delivered to their desired addresses. Though lead based websites are not usually utilized by the company, Apple tends to use affiliate marketing and local internet marketing in order to have other resellers sell the company’s products.
Approaches of Apple’s e-marketing strategy may be in line with the appeal to specific interests and niche marketing methods. Upon observations, the company’s advertisements since 1984 have appealed to the creative people with the revolutionary software offered by the company to cater to the artistic needs of its target market.
Apple has also developed a niche marketing approach in the usage of the internet where the segregation of product software such as for musical lovers, professional photographers and the like have enabled the company to focus on specific types of markets. Apple has adopted specific methods in the enhancement of its marketing strategies but its still continues to prioritize traditional options in promoting events such as the Mac World Expo and Apple Expo.
Conclusion and Recommendation The emergence of the information age has led to the significance of the internet as a viable tool in information dissemination. Advertisers and marketers alike have taken advantage of the World Wide Web in reaching out to their target audience in creating brand awareness and recall, as well as using the internet as an avenue in promoting products and services.
In the light of the 21st century, Apple Inc. has been prominent with regards to their marketing strategy and advertising creativity. Such methods define the company’s marketing platforms in terms of their products and services’ direction. Their advertisements have captured their target markets, thus creating a loyal customer base which patronizes the brand.
Such achievements attained by the company enabled them to survive especially with the aggressive marketing tactics of IT companies in capturing market shares through price wars. Apple Inc.’s customers salvaged the company from folding and closing down during the hard economic times of the 90s where its competitor, Dell, had personal computers at a cheaper price with good manufacturing economies and impressive supply management.
Apple Inc. focused its marketing strategies on honing the Apple brand to be customer centered, thus the experience of the customers with regards to Apple products is the primary source of the company’s marketers in positioning the brand.
In 1984, Apple first released its ad campaign introducing the Macintosh product line. The company spent thousands of dollars to produce a 60 second television commercial and also bought print ads in newspapers in order to create brand awareness.
The advertisement at the Super Bowl gave a strong impression of Apple among viewers, and over the years, the company has utilized such strategies as the production and airing of television commercials and the placement of ad materials in magazine pages to further promote the Apple brand. In 2002, Apple has used the internet in its marketing campaign where users were directed to a website by Apple’s TV commercials and print advertisements.
In its latest campaign, Apple has shown progress in its e-marketing strategies by utilizing the internet more. In the company’s “Get a Mac” campaign, social networking sites were used to spread the commercial campaign, even on YouTube, a series of videos from the campaign is being shown.
The popularity of the internet has resulted into a series of gimmicks among marketers with the use of the internet. Since e-marketing has proven itself to be effective in capturing target markets, efficient for with a lesser time needed to prepare compared to traditional methods and it is inexpensive, marketers can do more creative campaigns through the internet.
Apple alone has utilized the internet in promoting its campaign. The company has ventured out to e-commerce with the creation of the Apple store where customers can purchase online without the hassle of traffic or falling in line.
Works Cited “Apple’s Brand Strategy”. Marketingminds.com. Marketing Minds., 2011. Web.
“Apple, Google tops in loyalty survey”. Macnn.com. MacNN., 11 July 2006 July 11, 2006. Web.
“Apple Retail Store-Store List”. Apple.com. n.d. Web.
“Apple Store”. Apple.com. Apple Inc., n.d. Web.
Charlesworth, Alan. Internet marketing: a practical approach. Burlington: Butterworth-Heinemann, 2009. Print.
Colvin, Geoff. “The World’s Most Admired Companies 2009”. Fortune 159. 5 (2009): 76. Print.
Fisher, Anne. “America’s Most Admired Companies”. Fortune 157.5 (2008): 65–67. Print.
“Former Wachovia Direct Marketing Executives Launch Full Service Online Marketing and Web Design Company”. Prweb.com. PR Web., 21 March 2011. Web.
Gupta, Poornima. “Apple briefly passes Exxon as largest U.S. company”. Reuters., 9 August 2011. Web.
“Internet Marketing – How, When, Where?”. Daily Mirror., n.d. Web.
Markoff, John. “New Mobile Phone Signals Apple’s Ambition”. The New York Times., 9 January 2007. Web.
Sinisalo, Jaakko et al. “Mobile customer relationship management: underlying issues and challenges”. Business Process Management Journal 13.6 (2007): 772. Print.
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“World’s Most Admired Companies”. Fortune., March 2010. Web.
Credit Control and Charity Research of the RTE Organization Essay best essay help: best essay help
Table of Contents Advance payment to suppliers
Charity reporting research
Advantages of renting a room over building their own
Disadvantages of renting a room Over Building their Own
Comparison To Company filing requirements
Advance payment to suppliers Regeneration through Education (RTE) is a Charity Organization formed by several trustees where majority of them are directors of different Companies. The Organization is a Non-profit Organization whose main objective is to influence people in society through rejuvenating their education potential.
This applies to the young people in society who have the urge and interest of pursuing their education but do not have the funds to see them through the system (Hartigan, 2006). However, the biggest challenge that RTE face is that it needs to make an investment worth £100, 000 in fittings and furniture for the new building.
However, The Vital Office Furniture Limited, which is the Firm to supply the materials, demands 50 percent deposit from the Charity before they deliver the materials to Charity Organization. To make it worse, they demand the balance to be paid within 10 days of delivering the goods (Snyder, 2006). The only problem is that the supplier is demanding a lot of down payment and yet the Charity Organization members have no record of accomplishment of the goods.
The trustees are very right to be concerned about this issue because they should not risk their investment since it might cost them a lot. In fact, it might cause them to shut down if the goods are not delivered since it is a Non-profit Organization meaning that it might take a long period to meet its objectives.
Nevertheless, there are several ways through which such investment risks can be reduced as far as this transaction is concerned (Drucker, 2002).
To begin with, RTE Charity can reduce these risks through diversification. Instead of purchasing all those goods from Vital Office Furniture Limited, they may opt to purchase other goods from other stocks so that they reduce their worries about paying too much to an Organization they have no records of accomplishment. For instance, they may decide to purchase fittings from a different stock Company and purchase furniture from Vital Office furniture.
Secondly, they can decide to purchase the goods from industry or manufacturers direct without getting them from stock Companies. Besides, they should also employ the system of diversity meaning that they buy the goods from several distinct industries to protect themselves from industry risks. Yet, they can still reduce portfolio risks through employing global diversification (Malamut and Blach, 2008).
Get your 100% original paper on any topic done in as little as 3 hours Learn More For instance, The Vital Office Furniture Limited located in US is charging them high deposit thus; they may opt to purchase the goods from a UK stock Company where they charge little down payment than that demanded by Vital Company. The following are other ways of reducing financial risks.
RTE Charity Organization can employ hedging method, which is known to be a very strong tool to minimize risking within the stock market. The most famous hedging products in the market today are options and futures. These insurances contracts help to hedge against deteriorating stock prices. It is the best system for RTE Charity Organization because insurance can help them secure their investment against doubtful Firms like Vital Furniture (Arnott, 2005).
RTE Charity should also set aside good some of money as it pays down payment to any stock Company so that it can remain financially secure. This is because the Firm’s objective is to help the society in education matters and not profits making. Therefore, in case it does not secure its finances then it may eventually be declared bankruptcy. Any Firm without sufficient funds that get into financial problems may end up selling all its stocks for fewer amounts before closing down (Block, 2002). This means that with that £100, 000, RTE Charity should not spend more than 40 percent of the funds on supplies especially if they are not sure about the accomplishment records.
The other better option is that the RTE Charity Organization should carry out thorough research concerning The Vital Furniture Company and all about investment before opting to risk that entire sum on unaccomplished records. This will give the trustees good knowledge about the Company and help them to avoid risking their money on it. Furthermore, research can help them come up with a good stock selection thus maximizing their investment returns.
Lastly, the RTE trustees need to understand fully the choice of strategy because they must strive for independent advice from financial advisors (Salins, 2000).
Charity reporting research The trustees of RTE are to file their annual financial statements to certain about transparency of their financial affairs. First, the underlying principle behind the filing requirement for the RTE Charity is, identify the advantages and disadvantages of renting a room to offer education courses to the society and to build their own structure.
Advantages of renting a room over building their own Renting a house or a room is a good deal because to begin with, the RTE Charity Organization is not a profit-oriented Organization meaning that they may begin establishing a building and fail to complete it or take longer time than expected to accomplish it. The process may be time-consuming because they may fail to meet their objectives in time due to the length of time the building may take to complete (Drucker, 2002).
Therefore, it is advisable that they decide to rent a room and build their own at later time when they have stabilized and doing well. Besides, renting a room is somehow stress free because after paying the rent, they may now be free to do whatever they wish since the room is under their care. They may be free from expenses such as wear and tear, repairs of the building, heating and lighting among others.
The RTE’s annual income is £2.5 m, which is a good amount that can make them expand quickly if they begin by renting a room. Moreover, they may be successful and accomplish their educational mission where they intend to start from and opt to move somewhere else. With rental room, it is very easy to shift from one place to another without feeling any difficulty (Block, 2002).
In fact, their Organization must be very flexible in terms of movement because they may expand and decide to move to other regions. Lastly, they can only take a little period to settle and stabilize when they are in a rental room whereby they can establish great investment.
However, when they decide to construct their own building, they may take a very long time before they accomplish the building and may as well fail to do so the construction can take more than they have (Baird, 2000). The best way to approach it is to employ Organizations like The Rent a Room Scheme, rent control and rental Real Estate Company.
We will write a custom Essay on Credit Control and Charity Research of the RTE Organization specifically for you! Get your first paper with 15% OFF Learn More These ensure no losses of money to brokers and ensure an individual acquires quality rental room. Nevertheless, renting a house also has some disadvantages in comparison to having own structure where a Company can do whatever it wishes to do with it. Several people and Organizations rent rooms privately and it greatly depends on how well they can get along with it when ordinary areas are encompassed.
Disadvantages of renting a room Over Building their Own First, renting a room means the RTE Charity Organization will have to be situated at a place where there are either residential rooms or other Organizations. The problem with that is that if the people under that roof eventually dislike one another due to one reason or the other, the common areas will be in problem (Hartigan, 2006). For example, if it is an Organization, problem like noise making and destructions will be highly experienced as well as the hygiene.
May be they share washrooms; they may begin differing on the procedure of cleaning them as well as the way they are used. For instance, the RTE Charity Organization will be dealing with young people who wish to pursue their education meaning that the place will be receiving many guests who will definitely use the washrooms. There is no guarantee that they would not dirty them up thus causing a lot of noise and disagreements with the other party[s] (Ramirez, 2010).
Therefore, as far as common areas are involved, there is high probably that misunderstanding may occur making the neighbors not to live in harmony. Therefore, it is better for the trustees of Charity to re-examine that situation and opt to construct their own room to avoid such differences and misunderstandings. Besides, another major difference may occur when it comes to paying bills, which include power bills, water bills, communication bills, and network bills among others.
For example, if they rent a room at a residential area, the other tenants may claim that the Organization is using a lot of power on its daily operations while they are using very little power. This means that the Organization may be forced to pay half of the entire electricity bill. At the same time, the residents on that same building take advantage of the Organization and maximize the usage of power (Arnott, 2005).
For instance, one resident may have a television, a sound system and fridge but since he or she want to take advantage of the Organization, he or she opt to add on heaters, electric iron, coils, and many other electricity gadgets in order to make full use of the electricity that is majorly paid by the RTE Charity Organization.
The same case would be experienced in communication bills, network bills, water bills and many other involved bills. That means the Organization may slowly decline and after sometimes, close down due to lack of funds that according to me would have been misused (Malamut
Peoples Vision of Saudi Arabia Research Paper a level english language essay help
A monarch that comprises of members of the Al Saud, the ruling family rules Saudi Arabia. The king is the imperial ruler who appoints ministers and consultative councils. The monopoly encourages dictatorship and corruption. This portrays Saudi Arabia in a bad light to the international community. The laws that govern the state of Saudi Arabia are based on the Muslim religion. These are the Islamic laws.
These laws are conservative customs and practices of a social nature. They deny other people the freedom deemed as a human right. They also deny women basic human rights. The modern infrastructure and magnificent tourist attractions in Saudi Arabia are not fully utilized by tourists due to the fear of the Islamic laws they have.
In the modern world, there are many misconceptions about the people of Saudi Arabia. For a long time, people around the world based conception of the Saudi Arabia nation on the influence brought in by the media. In current years, there has been a growing interest in international news. The news portrays Arab nations on their strict provision of Islamic laws and their negligence of human rights.
Travel advisory has been placed by many nations against the republic of Saudi Arabia due to their breach of human rights. The media portrays the negative aspects of the laws imposed on Saudi Arabia and breach of their human rights. It is portrayed that the nation abuses its prisoners and detains people incommunicado.
The press also emphasizes that the nation gags the media and restricts speech, peaceful assembly and change of government. Other religions presented in the region are oppressed. Many workers and women rights are suppressed.
The global image of Saudi Arabia was tainted by its strict implementation of Islamic laws, breach of human and women’s rights, corruption and torture allegations. The September 11 terrorist attack in the New York City further dampened the image of Arabic nations Saudi Arabia included. Before the 9/11 attacks, Saudi Arabia was known for its Islamic religious shrines and its oil reserves.
It was the most stable country in the Arab league with strong international relations. The United States believed in their reforms. After the attacks, Saudi Arabia appeared to support the religious act behind the attacks and these dampened relations with the west. It further portrayed itself negatively to the public.
Get your 100% original paper on any topic done in as little as 3 hours Learn More Aims
The aim is to examine the perception of Saudi Arabia. The aim is to establish the knowledge, attitudes and practices of Saudi Arabians in the management of their national image. The paper seeks to examine views and opinions of Saudi Arabians.
The specific objectives of this follow-up survey include the following:
Explore the opinion of people on the image portrayed by Saudi Arabians.
To identify modes of perception of image portrayed.
Develop recommendations about priority interventions needed to address the urgent situation.
This research is based on a web-based survey. The design of the study comprised of two mutually reinforcing data collection methods. The two are aimed at collecting mainly qualitative data. Selected literature on perception of people on Saudi Arabia was reviewed to derive generalized experiences.
The study also used purposive sampling to interview using a structured questionnaire with open and closed questions used for the interview. The purpose of the interviews was to determine the perception of people on Saudi Arabia. Interviews were conducted with key informants.
For Saudi Arabia to go back to its lost glory, it has to rebuild its image among its citizen and the worldwide public at large. The Saudi Arabian nation has to improve the international relations with the wider society and delink itself from the oppressive culture. The state must engage in various international activities that involve public communication, media diplomacy and management of their image.
They should restrict the Islamic laws to Muslims in the state and encourage freedom of religion to others. The scholars in the communication field suggest the use of freedom of expression of members of the Arabic nation as a means of improving trust amongst other nations. The word of the people is stronger than the word of a single representative of the government (Gifford, 2000).
The questions of issues that affect the ordinary Saudis must be poised. The government should also learn to collect views of average citizens’ conception of the government and domestic economies. They should also look into attitudes towards the religion being extreme. These factors immensely influence on how people depict the nation (Martin, 1998).
We will write a custom Research Paper on Peoples Vision of Saudi Arabia specifically for you! Get your first paper with 15% OFF Learn More The acceptance of the system of the current monarch rule makes an enormous impact on the long and short-term stability of Saudi Arabia. The government is weary of the reactions of the public to its initiatives and should avoid suppression of its control. The kingdom of Saudi Arabia does not use opinion polls. This means that the opinion of public belief is centered upon the view of the government representatives of the people (Janin