To achieve the stated aim, this campaign clearly identified and described systematic sets of PR tactics, each with a predisposed finite and specific vision. If adopted and launched, these communication tactics will be implemented on a continuous mode.
In the initial stages, the author outlined key issues currently hampering the performance of NEF. The opportunity and problem statements are clearly outlined in this section.
Following was a clear identification of the objectives of the proposed campaign. Succeeding this section will be an analysis and statement of research findings.
The author notes that the targeted publics were segmented into four major groups. The core part of this campaign, namely the strategic section, succeeded the targeted publics.
The author then went ahead to draw a Gantt chart and a skeleton budget to depict the duration and estimated costs.
Towards the end, the author identified evaluation methods for determining the viability of this campaign on a 1-month cyclical basis governed strictly by management-by-objective approach.
Get your 100% original paper on any topic done in as little as 3 hours Learn More Situation Analysis The need of formative research in the preliminary work of communication planning is the crucial beginning to the process of formative research.
Newlandia Educational Foundation is a not-for-profit organization established in the early 1990s to the credit of its major financier WordHelp as well as its minimal financier, Newlandia Government. The organization boasts of being a small but a productive entity with estimated active staff of 6.
As the organization expands to serve the increasing educational needs of the Newlandians, this charitable organization has been forced to source for additional financiers to comfortably service its increased needs.
Some of these needs include the need to build an additional 3 new schools in the Southern Region and supporting the already established units in the regions of Calina, Rajan and Shalel. As such, NEF has recently targeted donations from the Newlandian public.
NEF’s vision has been to let all Newlandians access their educational needs regardless of their sex, religion, or economic standing. The related mission statement has been to provide every Newlandian with an access to literacy and education.
Pacific Research team established the following as some of the opportunity statements which NEF can capitalize on to raise on its public awareness:
The presence of conscious and socio-economic leaders in Newlandia can be opportunistically used to raise NEF’s profile since these opinion leaders can be approached to deliver key public awareness messages.
We will write a custom Critical Writing on Raising Public Awareness And Reputation: A Pr Campaign Proposal For Nef specifically for you! Get your first paper with 15% OFF Learn More For instance, the President of Newlandia Organic Coffee Growers Association, Mr. Van On is a cherished public speaker who is fluent in four languages. Lakshmi Shankaran is well known for her excellent negotiation and public speaking skills.
Jacinta Greenwood, the Executive Officer of Newlandia Environmental Council, has been known for coordinating a popular talk show at Radio South as well as advocating for women rights in Newlandia. As such, she can be a vital messenger of NEF’s awareness campaign. Moreover, the following can act as both opportunity and problem statements:
The assertion that the impoverished aged population in the Newlandian South is looking for educational opportunities for their young children to help them break their current poverty status.
The evidence that the segment of adult population in Batak, wealthy West and industrious North-East are neither aware of NEF’s existence nor its mission of providing education to the disadvantaged members of the society in the whole of Newlandia.
Goal/s and Objectives of program The following are the broad goals and specific objectives of this proposed NEF PR campaign:
This PR campaign intends to:
Increase NEF’s awareness level amongst the people of Newlandia hence improving on its general reputation.
Inform the masses of people in Newlandia of NEF’s existing educational opportunities and how they can maximise on them.
Inform the Newlandians leaving outside the Southern region of the current hardships facing the Southern Newlandians and how the hardships have restricted access to educational opportunities.
To relay the need of the 70% Newlandian business and industry sector owners supporting the existing charitable organization in the South-NEF- by donating in support of its educational activities.
To spread NEF’s awareness campaign to at least 60% of Newlandians to ensure that they enrol their children and donate to fund its operations.
To inform the adult population (who are 18 ) in the capital (read Britak City) of how economically disadvantage the Southern Newlandians are. This will be with a view of winning their support for the existing NEF educational programme which seeks to uplift the educational standards of these Southerners.
To bring clearly to the attention of the Newlandian public that Newlandia Children Foundation (NCF) and Newlandia Educational Foundation are two different charitable entities hence the need to give support to both organizations.
Research Existing Research
In compiling this PR campaign proposal, the author carried out a formative research on the NEF situation and established the following:
Referring to the interview with the Director of NEF, Ms Meryn Doogood, it was established from the findings of a previous research that 1 out of 10 adults in Newlandia had heard of NEF. To add, only a small percentage (of 5%) knew what NEF’s core business was. These demonstrated that the level of public awareness for this charitable organization was very low.
The author established from the same interview that NEF relied entirely on donations. These were either from the major financier-WordHelp, the minimal financier-the Newlandia Government and the general Newlandia public.
To add, the author established that there was a charitable organization with a closely related name-Newlandia Childrens Foundation. This organization had won public support for its activities and chances were very high that most Newlandians who were donating towards its course might have thought is a sister organization to NEF, which was not the case.
Not sure if you can write a paper on Raising Public Awareness And Reputation: A Pr Campaign Proposal For Nef by yourself? We can help you for only $16.05 $11/page Learn More Furthermore, it was found out that NEF had run short f money to implement its educational programs that included amongst others building 3 additional schools and supporting the already-operational schools. These schools lacked enough books, chairs, stationery and tables.
Moreover, the author established that Rangi, a graduate from a low-class school namely Calina Village School had excelled and joined a reputable university by the name of Pacific. These showed that the many kids under NEF’s educational programme had the capacity to excel especially if resources were availed to them through the foundation.
Likewise, the author established that there are around 60 school-aged kids in the South of Newlandia who stayed far away from the already established schools. As such, the foundation had located land with a view of establishing schools beneath them.
Tellingly, the author established from this interview that once NEF’s public profile will have been raised; there was a likelihood that Newlandians would come to its rescue. This was evidenced by the way they had supported the highly publicised and successful charitable organization-NCF.
The author highlighted the following as the gaps which additional research can assist in overcoming to successfully execute this proposed campaign:
The author deemed it necessary to study some of the activities or operations that have been embraced by the other charitable organization, Newlandia Children Foundation. The positives can be borrowed to assist in executing this program.
This is so since from the interview session held with Ms DooGood, it was established that this organization had a high level of awareness that had made it to receive a lot of funding thus becoming successful in the process.
There is also need to narrow research on the specific languages spoken at local community levels and customize on the same. This will ensure that specific audiences, whether illiterate or literate are reached during the implementation of the awareness campaign.
Target Publics The author notes that socialists studying organizations have developed important concepts of linkage that constitute patterns of relationships that exist between any organization and its spread audiences. The author, drawing inferences from this assertion, identified the following as the categories of publics relevant in this proposed PR campaign:
These were further classified into potential and current customers. Potential customers included all categories of children that are likely to join NEF educational programs once the awareness will have been achieved. The current customers consist of all those adults and children who are already aware of the existence of NEF and are already benefiting from its programmes.
This was specifically composed of the financiers. In this case, the WordHelp, the Newlandia Government and the general Newlandia publics make up the producers group since they are the financiers of the NEF programme.
This was composed of one opponent/competitor, NCH. This charity organization had acted as a key competitor since most Newlandians assumed that it a sister organization to NEF and that by donating to it, they were also in the same way donating to NEF. This was not the case at all.
This was further classified into the media and opinion leaders. The media included the print, TV and radio stations across the island. The opinion leaders are the influential figures holding key positions in some of the Newlandia business ventures for instance Bill Klemp, who topped up as an influential businessman for long years. These categories of publics are vital in spreading the awareness messages in Newlandia.
The following pictorial depicted the above publics
Figure 1: Depicting the 4 major categories of NEF PR campaign publics
Strategy Strategy in any PR campaign is the foundation on which the tactical campaign programme is developed to meet the objectives.
Brief strategy statement
In this campaign, author points out that the overriding strategy will revolve around publicising the earlier stated objectives with the main aim of raising NEF’s profile to attract public attention towards its programmes. The campaign will demonstrate to the Newlandians that by being informed and supporting NEF’s educational activities, the Newlandian public stands to gain as a whole.
Every PR campaign calls for the incorporation of sets of messages that form the key thrust of the process of communication. These messages ought to be short, concise, and clear for easy understanding by their specific target audiences. These messages are used to achieve two important roles namely that of forming the attitude and demonstrating effectiveness.
The following is a set of messages which were considered relevant in this PR campaign. These messages are linked to either a specific target audience or to multiple audiences.
NEF is a charitable organization that provides education opportunities to the needy children in the whole of Newlandia.
The foundation relies on public donations to fund its educational programmes.
These donations can be presented by any member of society in the following forms: money, study materials, land, stationery or offering of volunteering services.
There is need to embrace and support NEF programmes to weed out the cycle of illiteracy and poverty in the Newlandia societies.
NEF is a legally registered Newlandian owned charitable organization, purposefully serving the needs of Newlandians.
By embracing education for all, Newlandians are likely to get rid of illiteracy and increase their chances of employment. This is likely to improve the standards of living.
By donating abundant resources to NEF, many disadvantaged students can be assisted to realize their potential just as in the case of Rangi.
To the business or industry sector, by supporting NEF’s charitable activities, your business venture stands to improve its reputation in the Newlandian public.
The PR as a profession is known to own a number of unique and creative tools within its armoury. The tactics chosen for this PR campaign were motivated by the specific public preferences and the following elements present in most PR campaign theories.
The need of showing respect to the NEF donors as well as upholding continuous communication to win on their future donations.
Channelling tactics in this campaign through carefully chosen media to attract the attention of targeted publics.
Using the TV as a medium of communication to win on the interest of the Newlandian public.
Developing communication tactics that call on the rich Newlandians to assist the poor in the South to attain the basic needs like education for them (the poor) to move to the upward levels (in this case read higher standards of living). This will help in reducing the level of poverty.
The need of encoding correctly the message to be transmitted to the sender. The Proposed Tactical Devices
Drawing inferences from the PR theories above, the following is a detailed description of the proposed tactics handled on a public by public mode.
Tactical devices for the customer public
The campaign proposes to make use of the local radio stations for PR news releases since most of the locals in Southern Newlandia are illiterate for the print media. The PR team should specifically approach Radio South as the key tactical device upon which NEF awareness ‘gospel’ should be spread. Their popular weekly talk show ‘Open Line’ should be encoded with the message and broadcast in all local languages.
The chosen presenters should allow listeners to call in and pose questions that seek any information on the operations of the foundation. NEF awareness campaign stands to spread to higher levels within the first two months from the launch of this tactical campaign.
To add, the PR team intends to organize road shows that will involve an approximated 10 vehicles playing Newlandia popular music. The road shows will make temporary stops at designated points where locals will gather to find out what the campaign is all about.
During the gatherings, famous local artistes and comedians will be allowed to make presentations to the public. NEF awareness campaign will then be spread to the amused local residents. Posters, flyers, pamphlets, t-shirts all printed with NEF awareness messages will be distributed at these road-shows.
Moreover, large TVs will be stationed at local shopping centres and local leaders trained on how to relay videos to the local residents. These videos should capture the benefits associated with education and present NEF as the local foundation that needs the support of all Newlandians to provide educational opportunities to the poor Newlandians.
Tactical devices for the producers
The PR campaign team has proposed to make use of the print media and the national TV stations since these classes of people consist of the wealthy Newlandians. As such, depending on the availed budget, adverts endowed with NEF vision and mission statements will be paid for in the print media for instance the Newlandia Times that is renowned for selling well in business and metropolitan areas.
The Newlandia Broadcasting Corporation should be approached to send NEF awareness campaign messages in their popular sections of the news coverage. For instance, the Business Report has emerged to be very popular with the business elites who also top up as potential donors to NEF.
Tellingly, the campaign team intends to approach socio-economic opinion leaders and respected members of the business elite to spread the awareness message. In this case, the sponsorship theory that stresses on the need of the sponsor assisting the foundation by donating, fundraising or spreading the awareness campaign will have been utilized to the maximum.
Tactical devices for the enablers
This group is made of the media and the opinion leaders. As highlighted in the above section, the opinion leader’s group includes highly respected members of the society like Mr Rohan Sing, Bill Klempf and others who are to be approached by the campaign team and tasked with donating and/or acting as messengers for spreading the NEF awareness campaign as the sponsorship theory alludes.
The media, other than acting as tools upon which the campaign messages will be relayed, will also be required to come on board on a willing basis and act as donors to the foundation. They can then use this for building their own reputation or image in the Newlandian public gallery.
Tactical devices for the limiter
The campaign team does not intend to use any tactical devices nor spend resources to discredit the image of its major opponent-Newlandia Childrens’ Foundation (NCF). Instead, our PR team proposes to carry out further research to determine some of the success factors behind NCF’s initiatives and if possible, incorporate in NEF’s future PR campaigns.
The following tactical devices are also proposed to run on a concurrent basis:
Creating solid press kits that incorporates NEF’s information, brochures, its staff profile as well as their pictures and bios to demonstrate their competency for this charitable organization
Using of the existing popular social blogs for instance twitter to communicate the message to literate audiences who interact with the internet.
Prioritizing and managing news releases through agenda setting to control on the negative aspects that might result in the course of implementing the campaign.
Developing a dynamic websites that will be regularly updated with NEF awareness messages.
Attending to special business or educational conferences and spreading NEF’s awareness message.
Timeline The following Gantt chart has been proposed to assist the execution team to meet strict deadlines when co-ordinating the proposed communication activities.
Activities Wk1 Wk2 Wk3 Wk4 Wk5 Wk6 Wk7 Wk8 Wk9 Wk10 Wk11 Wk12 Holding of the initial meeting X Selecting the steering team X Conducting the additional research on the 4 publics X Reaching out to the media and opinion leaders X Hosting the initial press conferences to sensitize the media on NEF’s existence X Place adverts, stage road-shows, attend to conferences X Evaluate 1Stmonth results X Make improvement where possible and repeat the activities in the remaining 8 wks until the target aim is achieved X X X X X X X Budget The following skeleton budget has been prepared to capture the details of requisite materials, human capital and operating costs associated with this venture. This was prepared with the primary aim of letting NEF know what it can meet or not (Davies 2011). As such, its main sponsor WordHelp is likely to allocate funds to the most affordable areas of the campaign.
Item(s) Amount Overhead expenses (related to meetings, travelling, hiring venues etc) $X Salaries of 8 full-time executing staff $X Costs associated with conducting additional research $X Advertorial costs $X Amount paid to hired artists and comedians $X Costs related to designing and producing flyers, pamphlets, press kits etc. $X Costs related to hiring and fuelling PR campaign vehicles $X Website creation and maintenance costs $X Campaign Evaluation/Assessment costs $X Total Estimated costs $X X Evaluation In this proposed campaign, Pacific PR intends to carry out both ongoing and end reviews to determine the success of the chosen campaign elements. To achieve this, the reviews will be matched to the earlier specific objectives in the manner below:
To assess if 70% of Newlandian business and industry sector owners would have come to the rescue of this financially troubled organization, the PR team proposes to use the monthly list of NEF financial donors and establish a number of businesses that would have joined the supporting team. The number of donors will be calculate as a fraction of the total registered businesses and multiplied by 100 to determine the exact %-age (e.g. 65/250*100)
To assess whether 60% of Newlandians will be informed of NEF’s existence, conclusive surveys will be conducted at each month and the analysis of the findings from the Newlandian public presented to study if the 60% target will have been achieved or will be in the process of being attained.
To review whether the 80% adult population in Britak will have been informed on the economic disadvantages facing their fellow Newlandians in the south, the PR team intends to carry out reviews in Britak using the Radio and TV media. Listeners will be allowed to call in and acknowledge or deny whether they are aware of the economic hardships facing their fellow Newlandians in the South.
Finally, to assess whether the Newlandian public will have known the differences that existed between NEF and NCF, a quantitive survey will be carried by the campaign team. In this survey, team members will randomly sample an estimated 20 persons per urban area and request them to fill the identical and simple questionnaires that will seek to test the respondents to state the differences between these two organizations.
Privatizing the Electricity Sector Essay (Critical Writing) custom essay help: custom essay help
Table of Contents Introduction
Critique of the work
The strength and the weakness of the past scholars
Introduction In the recent past, a number of countries have embarked on an ambitious program of privatizing the electricity sector. While some governments have sold part of their shares to the private sector, there are others who have sold all the shares to the private sector, leaving such governments with no power to control the actions taken by the new electricity company owners.
There are some people who perceive this as a bold move while others have a different opinion. Those who view this as a positive move argue that, most of the government owned organizations lack proper ways of carrying out their work because of the bureaucracy involved. Furthermore, most of these institutions have been perceived as havens of corruption, since most of the governments lacked the capacity to fight corruption.
Literature review A remarkable number of scholars have had their input on this field, where a number of them seem to concur with each other while a substantial of them differ in a big way from their counterparts. This has therefore led to lack of consensus between the two camps since each perceive their arguments as the one holding water.
It is important to recall that the ideas of privatizing the government utilities was a condition set out by the International Monetary Fund (IMF) and the World Bank in the late 1980s, for any country that wished to have its loan application considered by the two bodies.
These reforms were referred to as the Structural Adjustment Programs (SAPs) and were aimed at minimizing the government expenditure on non performing utilities. The critics of this program claims that it was structured in a way that poor countries in Africa, South America, and Asia would continue depending on the developed countries for assistance.
Izaguirre (2000) claims that electricity privatization has helped eradicate the corruption involved while seeking for electricity connection. According to Cook (2007), in the developing countries for example, it used to take months for a person to have his house connected to electricity because the corrupt officials in the main office wanted kick backs for the whole process to start.
He observes that the public demanded accountability from their government and as a result measures were taken to privatize most of the government’s non performing utilities that included the electricity sector.
Get your 100% original paper on any topic done in as little as 3 hours Learn More The above sentiments were echoed by Vivien (2008) who asserted that privatization has enhanced service delivery to the members of the public. According to her, the private sector is geared towards making profits. As a result of this, Paul (2002) has argued that the people owning this sector have to put in measures that ensure that the people, who are the main customers, have their needs addressed as fast as possible.
He observed that prior to privatization, other sectors owned by the governments regardless of the country suffered similar problems of slow service delivery and corruption riddled offices.
Furthermore, David (2003) has observed that privatization of electricity sector has helped eradicate matters of favoritism. According to him, some governments, especially in Africa and other developing countries in the world, had the tendency of allocating national resources, including electricity, to areas they perceived as having the support from the people.
According to Fereidoon (2006), such a move led to an imbalance in development because others who were seen to oppose the government were neglected and made to suffer for supporting the opposition.
Therefore, according to Gerard (2008), privatization has helped the distribution of electricity in all areas of a country regardless of the peoples’ support to the government. According to Mark (2006), private companies are capitalist in nature and therefore they would do all within their disposal to make sure that they make an extra coin from their investment.
In addition, Paredes (2007) has argued that privatization of the electricity sector is likely to reduce the cases of illegal connections that have been witnessed in the past, when the government was the only shareholder in the sector. According to Mert (2010), the government lacked adequate personnel to monitor how electricity was being distributed to the people and industries.
He says that since the private sector is wholly owned by individuals whose motive is making profit, they will make sure that there are no illegal connections that deny them revenue by employing a good number of people to patrol certain areas such as the ghetto, where these acts are common.
We will write a custom Critical Writing on Privatizing the Electricity Sector specifically for you! Get your first paper with 15% OFF Learn More In Europe and other developed countries like Japan and United States of America, Czamanski (1999) points out that the number of companies offering electricity is more than one, hence eradicating the idea of monotony in the business.
Newbery (2001) has asserted that this has created a battle between such companies, a situation that has led to a decrease in the amount charged per kilowatt used by the people and the industries. He says that, just as is the case with mobile phone companies, the consumers are migrating to the service provider with high quality services and cheap rates as well.
According to Stiglitz (2000), the idea of privatizing the public sector has increased the government revenue through the taxes levied on these companies. He points out that, due to the inefficiencies of the former officials in charge the electricity distribution, companies in many countries used to record losses year in year out. He claims that since the new owners are profit minded, the government collection will be on the rise.
On the other hand, there other scholars as earlier stated who perceive privatization as a negative move that is by no means going to help the consumers. One of such scholars is Knight (2002), who claims that most of these private firms lack sufficient capital to boost their business.
The same ideas are shared by Paredes (2003)
The period of absolutism Essay argumentative essay help
The period of absolutism refers to the exercise of monarchial power which was never questioned by other social institutions like the legislature and the church. The monarchs mainly reigned from the early period of the seventeenth century up to the end of the nineteenth century.
Absolutism entailed ending the feudal partitioning, emergence of state power, harmonization of state laws, and there was also a decline in the power of the nobility. Many scholars contend that the French Revolution marked the end of the monarch in Europe or the early modern European period.
This paper seeks to analyze the monarchy with specific reference to France and Mughal Empires respectively. The paper will explore the development of absolutism in each case after which there will be a conclusion to contrast the practice of absolutism in both cases.
The exercise of absolute monarchy in the French territory began in the16th century, and it was preceded by the era of renaissance monarchy that was exercised on the basis of political consensus among the social classes and the monarch. France during the sixteenth century experienced numerous conflicts that occurred due to the establishment of Calvinism.
During this period, French kings struggled to increase their power and this culminated to the rise of royal absolutism. In 1661 Louis XIV took over the French monarchy. He was in power from 1643 till 1715. During his reign, France became the most influential nation in the whole of Europe after supplanting Spain. The long reign of Louis XIV marked the pinnacle of royal absolutism, and he encouraged other monarchs to embrace his way of leadership.
The beginning of French absolutism is associated with Henry IV’s reign. He ruled from 1589 to 1610. Before 1589, France had been plagued by a series of religious conflicts especially between the Catholics and their Protestant counterparts. Other political factions also engaged in these wars. These wars greatly affected the stability of France.
Therefore, when Henry started exercising his authority, he was determined to end the chaos and restore stability in France. In this regard, Henry IV formulated new plans that would foster social economic prosperity. He also made arrangements on how to secure France from external aggression. Nonetheless, he was assassinated in 1610 when he was planning to attack his rivals.
Get your 100% original paper on any topic done in as little as 3 hours Learn More Marie de Medicos’, who was Henry IV’s wife reigned for several years as a regent for Louis XIII who was then their young son. Marie was able to challenge her opponents, but she did very little to strengthen the monarchy.
In 1624, Cardinal Richelieu was appointed chief minister and he soon begun wielding his authority behind the throne. He had a twofold plan for developing a supreme royal power and also to make France occupy a dominant position in Europe. With his full control of the royal army, he destroyed all the king’s opponents.
In order to destabilize local units of political authority, Richelieu came up with thirty administrative districts and each was ruled by an authoritative intend ant that was answerable to the throne. Finally, he subjected France to thirty years of conflict with Germany.
In this case, he aimed at weakening Habsburg. Richelieu managed to have a firm grip on the royal power by 1642 when he died. Besides this, he managed to fulfill his dream of elevating France to a dominant position in Europe. Cardinal Jules Mazarin succeeded Richelieu.
In order to elevate his status, Louis XIV introduced several construction projects that led to the popularity of his government. His new palace was one of his greatest architectural projects. In 1682, he relocated to Versailles. Initially, it was not easy to exercise absolutism monarchy in France due to the following reasons. First, the nobles had the chance to build private armies and fortifications.
Secondly, lesser kings who were literate had the chance to become agents of the king. They dispensed justice and collected taxes on behalf of the king, and this gave them some authority. In order to consolidate his power, Louis XIV employed the following strategies in his administration.
He limited the authority of the nobles by ensuring that they at least stayed in Versailles for a period of time annually. He used this as a strategy to closely monitor the nobles so that they could not conspire to topple him. In addition to this, he also abolished Protestantism.
We will write a custom Essay on The period of absolutism specifically for you! Get your first paper with 15% OFF Learn More This led to the migration of Protestants to other places which still allowed the practice of Protestantism. As they migrated, they spread their civilization in other territories. Louis XIV was also determined to expand his frontiers in Europe. Absolutism became very strong during the reign of Louis XIV.
The Mughal Empire occupied a dominant position in India from the second phase of the 16th century until the first half of the 18th century. It was established from 1526 and it survived up to 1858, when the British Raj supplanted it.
“While many monarchs strived to centralize their powers, authoritative rulers emerged in Asian territories”. With time, the emperors became stable enough to challenge western powers. Even though the Mughals never focused much on international trade, they however allowed business revenue into their treasuries.
Mughal Empire reached its height during Aurangzeb’s leadership. Following his death in 1707, his regime was weakened by a series of several military campaigns, corruption, and killing of the Hindus.
“As the Mughal Empire disintegrated his rivals quickly took over power and by mid 18th century, the land controlled by Aurangzeb’s successors had dwindled to Delhi”. The Mughal Empire had remarkable contributions in art and architecture.
From the above discussion on the Empire of France and Mughal, it can be concluded that that they were both ruled by authoritative kings who were mainly concerned with consolidating their power and influence over their subjects. These two societies were both stratified with the nobles occupying the administrative positions.
Most of the kings in France were keen on expanding their territories, and this always subjected them into a series of military campaigns with their neighboring countries. However, the Mughal Empire under the governance of Aurangzeb was not keen on territorial expansion as compared to France under the rule of Louis XIV.
Even though absolute monarchy existed in France and Mughal Empires, it was more entrenched in the former than in the latter. “The end of the early modern is usually also associated with the industrial revolution which began in Britain in the mid 18th century”. The history of the early modern period as a whole therefore enables us to have a better understanding of the social and political developments of various European societies.
Not sure if you can write a paper on The period of absolutism by yourself? We can help you for only $16.05 $11/page Learn More Works Cited Cameron, Euan. Early Modern Europe: An Oxford History. London: Oxford University Press, 1999.
Sherman, Dennis and Joyce Salisbury. The West in the World, Volume II: From 1600. Boston: McGraw-Hill, 2010.
Public Relations Campaign Strategy: Newlandia Education Foundation Essay best college essay help: best college essay help
Executive Summary This proposal identifies NEF public relations needs and recommend that a four-month communication campaign strategy will enhance awareness opportunities for NEF. NEF enjoys poor public recognition and awareness and without proper public relations corrective measures, NEF funding and donations activities may remain poor and inadequate.
Therefore, this communication campaign strategy aims at enabling NEF increase its profile awareness among the Newlandia publics: population, industry and business sector, and private business sector. Situation analysis identifies issues NEF face, strengths and opportunities NEF possess. Recommendations are made that are perceived to be measurable, specific, and achievable for NEF.
The proposed communication strategy identifies different publics that include Newlandia population, industry and business sector, and private business sector. The publics are further categorized based on aspects of; geography, socio-economic, cultural and language. This is done to ensure each designing and implementation of campaign messages fits well in each public.
Communication strategy and tactics to be employed in this campaign are varied according to the publics identified, where also communication theories are extensively used in designing communication messages, choosing the communication strategy, and recommending the particular communication tactic.
Evaluation of the entire campaign strategy incorporates both qualitative and quantitative techniques through field surveys undertaken in the third month. Therefore, it can be noted that NEF campaign strategy is premised on persuasive strategies, which are seen to be appropriate to NEF at the moment.
Public relations campaign strategy: Newlandia Education Foundation Situation Analysis
Educational and literacy priorities are two key elements that have been identified for socio-economic advancement of Newlandia people. One NGO in Newlandia remain pivotal to this goal and its name is Newlandia Education Foundation (NEF). NEF was established in early 1900s originally by the Newlandia Trust Hope.
Missionaries were pioneer of this organization and throughout its activities; NEF does not discriminate against race, sex, religion, and economic positions of the citizens.
Get your 100% original paper on any topic done in as little as 3 hours Learn More As its activities become pronounced in Newlandia, NEF has had to address the persistent issues of lack of enough schools in regions of Rajan, Calina and Shalel, together with compounding issues of under-resources such as inadequate books, less furniture, inadequate teaching and stationary materials.
NEF resources greatly emanate from World Help agency, partly government funding through community grants and donations from well-wishers. Realizing NEF goals of education and literacy for Newlandia population is not easy as numerous obstacles stand in the way.
However, one source of strength for the organization is exhibited in having strong vision and mission, which function to give the organization clear direction of conducting its activities. Despite numerous hurdles, NEF today prides itself in having successfully seen one of its student beneficiary join university. It can be said that NEF’s future success of its operations rests on setting clear and achievable goals.
By carrying out evaluation of its current activities and the overall operation environment, it can be said that NEF’s future success lies in having enough resources, possessing powerful image and brand, and successfully integrating key stakeholders into its activities.
NEF activities can also be explained in the wider social, political, and economical aspects of Newlandia. Newlandia remain one of socially divided regions manifested in the quality of life and living standards of its people. For example, the northern part of Newlandia boosts vast industries that act as economic heartbeat of the region (Newlandia Government n.d).
Western region is largely occupied by wealth people who live affluent lives, while the southern region is inhabited by majority of poor people. Population of Newlandia also varies with some areas experiencing overpopulation while others remaining under-populated. The north region has estimated population of 250, 000 people, boost numerous industries and the capital city is Velen.
The western area has 250,000 people, majority are wealthy and influential families, while main city is the Lopeto. On its part, Batak and its environs have an estimated population of 1.5 million, shipping industry is thriving, employment is high, and English is the widely spoken language.
We will write a custom Essay on Public Relations Campaign Strategy: Newlandia Education Foundation specifically for you! Get your first paper with 15% OFF Learn More The southern area boost a population of about 750,000 people, fishing is the main activity, majority are unemployed, uneducated, speak different dialects and have passion for education. Newlandia economy can be described to be young and emerging and it is largely boosted by international funding in terms of aids (Newlandia Government n.d).
The region has tourism as the main economic activity, which also boosts GDP of Newlandia. Economic activities in Newlandia are based on free market economic preference where government plans for infrastructure have been neglected and prefer private sector to carry out these activities.
Carrying out environmental scanning in which NEF operates certain elements are identified: NEF overall public awareness rate is low and many people do not know about activities of the organization (only 10% know about NEF and 1% know NEF’s vision and mission). This scenario has led the organization to receive little donations and support which in turn limit the overall operations of the organization.
At the same time, government support for the organization is not enough, and further, NEF face stiff competition from NCF, which enjoys wide public awareness, support, and attention. Nevertheless, research carried out in Newlandia indicates that many Newlandians perceive education to be important and they prefer their children to have education.
On overall, Newlandia boost in having numerous primary schools but secondary education remain inadequate, as resources to support secondary education are limited and inadequate. Lastly, government extensively uses English language as the official language but it is rarely spoken outside major cities.
In the larger Newlandia area, fifteen languages are used and it is this aspect that campaign messages should be delivered in appropriate languages to the targeted publics. Combine all these and link them to NEF, as an organization that depends on goodwill and the final picture is NEF need to improve its profile awareness among the different publics in order to enhance its donation and contribution opportunities.
SWOT Analysis for NEF
Strength -People of Newlandia have shown spirit of philanthropy and are likely to support NEF activities. -Newlandians possess great hope and desire for their children to acquire education. -Government has granted NEF land rights in the South for construction of Schools. -NEF receives relative sizeable support in terms of financial and resource support from government and WorldHelp. -At the moment NCF enjoys wide public awareness and support and it is perceived that with increased public awareness activities NEF possess potential to receive such support. Weaknesses -Powerful people in Newlandia such as businessmen and politicians lack interest in community activities and support. Further, the process of requesting such people to become NEF partners may be tedious and fruitless. -NEF for a long time has to contend with limited financial resources that generally affects its activities. -Schools in Newlandia lack primary key resources like furniture, books, and teachers, which on many occasions become impossible for NEF to fulfill. -NEF enjoys little public awareness and as an organization that depends on well-wishers donations this aspect does not resonate very well. Opportunities -Newlandia as a society prides in having some of the best opinion leaders who can support NEF awareness and support bid. These leaders include; Van On, Lakshmi Shankaran, Jacinta Greenwood, and Henry Abalone. Threats -Newlandia lacks vital infrastructures such as roads, secondary education, and water. Further, the aspect of government privatizing infrastructure development is likely to affect activities of many organizations and companies in Newlandia. Goals and objectives of the program Goals
Looking at the wider reasons why organizations seek public relations programs, Reddi (2009) observes that organization need to build its reputation, increase awareness among people, and create influence opportunities among different publics (p.157).
Further, public relations programs are premised on the goal to create a powerful image for the organization as the best among the rest (Haywood and Chartered Institute of Marketing 2005, p.13). With this understanding, goals of this public relations program will be to increase and enhance NEF public awareness among key and different publics.
Not sure if you can write a paper on Public Relations Campaign Strategy: Newlandia Education Foundation by yourself? We can help you for only $16.05 $11/page Learn More Second, to ensure NEF activities are publicly and widely known among many people and organizations for increased funding and general support. Third, ensure education needs of people of Newlandia are highlighted on wide-scale for appropriate action and support.
The public relations campaign program will achieve the following objectives under the specified time.
To create public awareness about NEF activities in different regions of Newlandia. The target is to reach about 1,600,000 people in Newlandia in three months. Public awareness regarding NEF will include its activities of supporting disadvantaged children achieve education, and how Newlandians can support and donate to NEF activities. After three months, results will be measured through quantitative techniques of field survey.
To inform in three month- period, approximately 175,000 people in Northern region of Newlandia and another 175,000 people in the Western Newlandia about: hardship faced by Southern Newlandians and their inability to access education appropriately and also NEF activities in helping needy children in the region realize their education needs and how they can support NEF activities. After three months, impact of this objective will be measured using quantitative techniques in field surveys.
To inform 1,000,000 people in Batak region and its environs about activities of NEF, hardships faced by Southerners, and how their can support NEF provide help to educational needs of Southerners. This is to be achieved in three months and results to be measured through quantitative techniques in field visits.
To reach out to about 60% of Newlandians’ industry and business sector through message about activities of NEF in providing education opportunities to needy children and how they can help. This objective is to be achieved in three months and outcomes to be measured through surveys using telephones and field visits.
To reach out to about 60% of private industry and business people, informing them about NEF activities and its role in helping needy children attain their educational dreams and how they can support the organization’s activities. This is to be achieved in three months and outcomes measured through quantitative techniques and telephone surveys.
Research Research undertaken and available findings
In order to create a purpose-based public relations campaign strategy, there was prior research among key stakeholders in Newlandia. Prior research was conducted on selected representative samples among business people, politicians, opinion leaders, media people and the general population of Newlandia. Findings from the research show that:
10% of the population posses some information and knowledge about NEF.
1% has knowledge about NEF’s mission, vision and what it does in the society.
85% indicated they had at one point donated to charity work in the recent times.
95% indicated willingness and support for child-education charity organizations.
95% of those sampled indicated that education is important for children in Newlandia, specifically for future benefits.
Recommendations for future research
Research pertaining to success of public relations campaign strategies remains wide and incomplete. This fact therefore suggests that additional and relevant future research work will have to be undertaken. Key recommended areas for future research include:
Carry out research on what particular public relations campaign strategies successful organizations and companies adopted within Newlandia environment and how well NEF can restructure its future campaign strategies and plans.
There is need to conduct research on the specific media channels temporary visitors to Newlandia such as tourists and other business people utilize in order to enable NEF re-package and restructure its campaign strategies.
Target Publics Budget and time constraints have been identified by NEF director Meryn Doogood to be the drawbacks of NEF. As a result, choosing the right publics to communicate to using the available limited budget will be important. Two categories of publics are identified: the general population of Newlandia, public and private corporate sector, and its players.
Further, the general population of Newlandia is sub-divided geographically putting in consideration factors such as language, socio-economic and culture.
The aim will be to create effective and sustainable campaign communication strategy that exhibit right content campaign messages to the identified groups of people in different parts of Newlandia. Three different publics are identified in this communication campaign that will be targeted. They include Newlandia population; industry and business sector; and private and business sector.
Newlandia population to be targeted includes people in Northern, Western, and Batak and its environment and subsequent Southern regions of Newlandia. The aim of communication campaign among people in these regions will be to enhance public awareness of NEF activities, increase public participation in activities of NEF, outline the various ways donations and support for NEF can be realized.
Moreover, in areas like Northern, Western and Batak, the aim of targeting these populations is to ignite philanthropic spirit in the regions, increase future funding opportunities and increate their awareness of Southern plight.
Key media channels in these regions include; Newlandia TV, Newlandia newspaper, Newlandia Radio International, Newlandia Times, Newlandia Broadcasting Corporation, Radio South, and Mouth of South Newspaper.
The second public to be targeted is the industry and business community in Newlandia. The target is to create increased and sustained awareness in this group to ignite their desire to participate in community work, contribute to charities, and develop philanthropic spirit. This group possesses potential for future financial security of NEF, hence needs to create their awareness of plight of needy students in South is important.
The increased knowledge and technological savvy among this group makes it possible for campaigns messages to be received fast and positively. Major information sources accessed by this group include Newlandia Times and Newlandia Broadcasting Corporation.
The third public is the private business and corporate sector who represent future hope and potential source of financial support, sponsorship, and philanthropic activities in Newlandia and specifically for NEF.
Information exchange among this group is high, they are technology savvy individuals, and their influence in terms of corporate sponsorship is necessary for NEF. Information sources for this group include Newlandia Times and Newlandia Broadcasting Corporation.
Communication Campaign Strategy Plessis (2000) observes that public relations campaign communication differs according to the various publics concerned, the money available for the campaign and the applicability of the media to the different publics (pp. 27-31).
As noted earlier, NEF profile in the population is poor, funding in terms of donations is not adequate due to lack of awareness about the organization, and the overall educational disadvantages in Newlandia perform poorly as public agenda.
As a result, communication campaign strategy is needed to enhance the profile of the organization to target publics, increase public awareness about the activities of NEF to increasing funding opportunities and clearly articulate educational challenges in Newlandia.
Therefore, the communication strategy to be adopted will be persuasive in nature with aim to persuade different publics into getting in NEF activities and providing necessary support.
Design of persuasive messages will largely be carried out through application of communication theories such as social learning theory, agenda setting theory, semiotics theory, four model communication theory, and hierarchy of needs theory. These theories will be critical and widely used in developing specific messages that are addressed to particular publics.
Moreover, the campaign will adopt a strategy of using identified key community opinion leaders who will deliver persuasive messages about plight of Newlandia children education needs, the activities carried out by NEF and how support can be facilitated.
At the same time, success story of Rangi will be adopted and the student will be incorporated to talk to various publics about the problems of needy children in South, the role NEF plays in helping South people realize education for their children, and why NEF should be supported in its activities.
Key Messages to be delivered to publics Messages will be designed in a way that its acceptance among different publics is possible and easy. Messages to be designed will be persuasive in nature addressing different categories of publics.
Language to be used in developing messages will resonate with popular and widely spoken language in each region and messages will be simple and clear. Use of symbols and slogans will also be incorporated. Therefore, key messages to be delivered to different publics include:
Majority of children in South region of Newlandia come from poor families with inability to access secondary education.
Support is required to help South Newlandia children access education for their future.
NEF is an organization enhancing education opportunities for children in South with passion to see brighter future for these children.
NEF depend on donations and support of well-wishers hence it need support of many people in Newlandia.
Donations can be in any form as long as they are directed to helping Southerners achieve educational goals.
Tactics Different communication techniques and strategies will be used to reach the identified publics. At the same time, media agenda involving NEF will have to be managed professionally and this will take place in a positive information environment. Tactics to be employed will be premised on use of visual, printed, and oral tactics to reach to different publics.
Adverts related to NEF will be put in leading media sources in Newlandia such as Newlandia Times and Mouth of South. Selected TV releases and adverts will also be sent to popular channels highlighting South situation and activities and plight of NEF.
Newlandia Broadcasting Corporation and Newlandia TV will be utilized. Radio coverage will also be utilized to create awareness among people about situation of South, NEF activities, and why and how donations and support are required.
Channel to be used include Newlandia Radio International and Radio South. Other communication tactics to be employed include use of billboards in target locations in Newlandia, distribution and sticking of posters on appropriate selected sites, conduct awareness open days and forums will NEF officials presenting themselves.
Timeline Public relation campaign strategy operates on a timeframe which generally general constitute a system for keeping track of tasks that need to be done and those that have been completed (Heath, 2005, p.361). A Gantt chart will be adopted in this strategic proposal and as a result, it will be able to identify and apportion tasks, time and their sequence in a graphical manner (Bowen, Rowlins and Martin, 2010, pp.98-99). Timeline can be viewed in the Appendix section.
Proposed timeline for the campaign
Budget Budgets constraints have been identified to impede activities of NEF hence budget will be minimized to realistic levels in this communication campaign (Smith, 2005, pp. 222-223). NEF budget is sustained by funding from World Help and government funding.
Further, well-wishers especially in the media will be approached for further support. Budgeting for the communication campaign strategy will involve every aspect that will contribute to success of the program. This will be in term of both direct and indirect costs and expenses. Budget summaries found in Appendix section.
Estimated budget outline
Bowen, Rowlins, and Martin (2010), note that four concerns have to be addressed when evaluating the effectiveness of public relations campaign. The four concerns are definition of benchmark, selection of measurement tool, analysis of data, drawing of actionable conclusions and recommending, and making changes and further measuring (Bowen, Rowlins, and Martin, 2010, p.99).
Evaluation of the entire campaign program will largely base on the outcomes of the set objectives. In this way, surveys will be incorporated to find out whether the public profile of NEF has increased and to achieve this, feedback reports will be analyzed (Plooy 2004, p.312).
Quantitative and qualitative measurement techniques will be adopted to estimate and measure percentage increase in awareness of NEF activities, percentage increase in awareness of plight and problems faced by Southern people, percentage in awareness of need for charity and philanthropy, percentage increase in the number of people information is relayed to, and lastly, percentage increase in the level of donations and support received after the campaign.
This will take place after three months of the campaign.
Reference List Bowen, S., Rowlins, B. and Martin, T., 2010. An overview to the public relations function. NY: Business Expert Press. Web.
Haywood, R. and Chartered Institute of Marketing. 2005. Corporate reputation, the brand
Competitive positioning Report best essay help
Table of Contents Generic strategy
Rationale for the selected generic strategies
Vision and mission
Business level strategies
It is fundamental for an organization comprehend the nature of its resources, which include the company’s labor, competencies and ability, aspects that form an organization’s environment (microenvironment). One can understand resources as the belongings of a company, which facilitate the production process. Competencies, equipments, capital, and skilled labor are some of the resources at the disposal for the company.
It is necessary for the resources to be free from any possibility of imitation. However, looking at the fitness industry, resources such as skilled personnel will play a significant role in providing quality services. Consequently, this will significantly ensure a continuous maximum customer satisfaction.
Such satisfaction, if known to other willing consumers, the number of customers would increase significantly. This translates to tremendous success to the new business or firm.
Generic strategy An organization can compete using various possible ways. However, the option chosen on the business level strategy is what determines the intended competition in the market. This is because business level strategy acts as the connection between the organization’s strategies and its desired long-term goals.
The company’s vision and its desired position in the market are often determined by the chosen strategies. However, a thorough assessment of various aspects such as differentiation, focused cost leadership, cost leadership must be done, in order to come up with excellent business level strategies.
Rationale for the selected generic strategies In the fitness industry, the focus is on a wide-range of clients. Tremendous efforts should be dedicated in providing services to a variety of customers having dissimilar demographics and from diverse groups. The excellent implementation of differentiation enhances market competition thus promoting the company services with prosperity as the final product.
Such a strategy signifies the distinctiveness of the Mini active. The features of Mini brand are not far from the ones of the Lexus brand, a Toyota brand (Hanson et al 2008). Despite the risks associated with cost leadership, current competencies and technologies help in avoiding imitations, which improves the competitive edge of the organization.
Get your 100% original paper on any topic done in as little as 3 hours Learn More Vision and mission The developed resource based model flow chart act connects certain elements that define an industry. After an extensive assessment of fitness and other environmental aspects, the company has spotted a significant industry capable of having significant returns.
Therefore, by excellently understanding the various aspects regarding the company’s internal environment significantly assists in establishing a strong foundation for conquering the market. This places an organization in a perfect position to carry out a value chain analysis, which singles out competencies capable of building a desirable value of products or services.
The creation of competencies should be a continuous process, since they add value to the products or services without incurring any additional expenses. Eventually, this would promote the services of the club as well as assist in maintain lesser charges for services offered.
The organization can enter fitness market in dissimilar forms, either by making an acquisition or by internally developing the organization (Lee et al 2010). Making acquisition can be by purchasing an already established facility. However, this is not the approach taken by BMW; instead, it has employed the internal development approach (Lee et al 2010). The organization is extending its services and brand in the form of a “mini active.”
Business level strategies In order for an organization to a stronger competitive edge or advantage, it must employ several actions that are geared towards their intended goal. These sets of actions referred to as business level strategies. These designed actions or strategies consist of a number of aspects such as differentiation, cost leadership, and focused differentiation.
The excellent employment of any of these aspects assures a stronger barrier for other competitors who may pose significant threats to the company. Moreover, it helps in preventing any form of replication or imitation of the company’s products or services (Hanson et al 2008).
Marketing approach It is undeniable that an organization with established segments in the market, often promote their brands in terms of quality. This reminds us the fact that clients are the individual behind the success of any business strategy. The clients’ continuous use of the products or services acts as the primary basis in determining the effectiveness of the employed competencies or strategies.
We will write a custom Report on Competitive positioning specifically for you! Get your first paper with 15% OFF Learn More References Hanson, D, Dowling, P, Hitt, M, Ireland, R,