Introduction For any company to fulfill its obligations to stakeholders, the company’s top management must design a rapport between the company and the staff members, which will meet the dynamic needs of both the staff members and the top management. The company expects the staff members to carry out their duties in a reliable manner within the set parameters agreed in their contracts signed with the company.
The company expects the staff members to work with minimum supervision, to take initiatives and to acquire new skills in the course of their work.
On the other hand, the staff members expect the employer to grant them favorable pay, safe working environment and just treatment at all times as agreed by the two parties and as guided by any regulations or statutes relating to employer-employee relation.
Background Information From a small ground-handling business with five employees, Dnata is today the fourth largest air services provider in the world with over 20,000 staff members spread in the five continents of the world (The Emirates Group, 2013).
The company specializes in ground handling, cargo, travel, and catering in the 38 countries in which they offer their services. Dnata belongs to the Government of Dubai though it operates independently and has its headquarters in Dubai (The Emirates Group, 2013). The name Dnata is an acronym for Dubai National Air Travel Agency.
It has created a niche for itself in the air services business and has received several awards that attest to this. The company scooped the prize for the ‘World’s Leading Air Travel Service provider’ in the Word’s Travel Awards, ‘Ground Handling Provider of the Year’ in the Aviation Business Awards and ‘Middle East’s Leading Tour Operator’ in World Travel Awards (The Emirates Group, 2013).
Problem of the Study The reward management model is a crucial part of any modern company’s infrastructure since the company must operate through making maximum use of the employees. As such, staff satisfaction and the reward model are crucial factors for a company to realize its goals.
Get your 100% original paper on any topic done in as little as 3 hours Learn More In the recent past, there have been several cases of industrial actions by Dnata staff members and the staff strike at Geneva airport by Dnata staff members in 2012 is still vivid. Such industrial actions are contagious and can spread from one workstation to another. They disrupt services and hurt the reputation of the company. They affect the profitability of the company too.
With this in mind, the company has the obligation of preventing such industrial actions from taking place.
The study relies on the assumption that Dnata can prevent such industrial actions and boost the morale of its employees by putting in place a proper reward system that will cater for the needs of the employees. The following are the research questions: How does reward model assist to achieve organizational goals and avert industrial actions? Are rewards within a company able to boost employees’ performance? Lastly, which is the best reward model for an organization?
The study will include both qualitative and quantitative approaches to ensure that all the necessary information is in place for thorough analysis to yield informed conclusions. There will be a review of available literature on reward systems backed by the findings of this study. The study will administer questionnaires to acquire quantitative data while face-to-face interviews will yield qualitative data.
Limitations of the Study
It will be hard to approach Dnata employees because of the nature of their work. In addition, the staff members work in 38 countries and this presents a difficulty in reaching them.
The study will provide reasons for the industrial actions by the company staff and recommend to the company on the necessary steps for the company to avert such industrial actions in the future. The analysis from this study and the available literature will enable the researcher to make objective conclusions and recommendations to the company.
References The Emirates Group. (2013). Our Brands. Retrieved from http://theemiratesgroup.com/
We will write a custom Proposal on Effects of Reward Strategies on Employee Performance specifically for you! Get your first paper with 15% OFF Learn More
The Life and Times of Sir Francis Walsingham Essay essay help: essay help
Table of Contents Introduction
Overview of the life of Sir Francis Walsingham
Work of Sir Francis Walsingham
Walsinghan and the development of intelligence
Introduction The growth of nationalism in most countries and the establishment of national intelligence systems are highly based on the work of Sir Francis Walsingham. The field of intelligence has undergone several changes due to changes in the available modes of information flow, storage and communication. In spite of this, there are still a substantial number of pointers that show that the contribution of early resource persons is still valid in the contemporary exercise of intelligence.
This is a pointer to the fact that early contributions in intelligence were significant since they act as a basis on which the contemporary modalities of intelligence are built. Francis Walsingham is one of the earliest people in history who contributed greatly to the development of intelligence (“The New Encyclopaedia Britannica” 783).
Walsingham was born in the year 1532 and died in the year 1590. The question that ought to be explored is how significant Walsingham is in the field of intelligence in the contemporary times given the fact that his works in intelligence were accomplished before the year 1600. The modern changes in the practice of intelligence cannot totally stand without reference to the critical ancient works that were done in the field.
The contribution of Walsingham in the field of intelligence was based on the nature of work practices and tasks that he accomplished as he worked as the principal secretary to the British Royal Monarchy, Queen Elizabeth I (Budiansky 1-5). In this paper, it is argued that while Sir Francis Walsingham lived four centuries ago, his contribution is still highly valued in the development of modern practitioners in the field of intelligence.
This paper explores the life of Sir Francis Walsingham. Of relevance in the paper is the discussion of the nature of work and tasks that he was involved in and how they shaped the field of intelligence then and in the contemporary times. The paper begins by summing the life of Sir Francis Walsingham.
This is followed by a deeper look into the work of Walsingham, especially the work of Sir Francis Walsingham as a secretary to Queen Elizabeth 1. The last part of the paper carries comparative discussion of the works of Walsingham and the contemporary practices in the field of intelligence.
In this paper, several questions are answered. These are: What was the early life of Sir Francis Walsingham like? What led to the appointment of Sir Francis Walsingham as the secretary to Queen Elizabeth 1?
Get your 100% original paper on any topic done in as little as 3 hours Learn More What special work did Sir Francis Walsingham do in ancient England, which makes him an icon in the study of intelligence in the modern times? What were the shortfalls of Walsinghan as an agent and how did the full affect the development of intelligence? An exploration of these questions broadens the discussion, thereby making the paper elaborate on the subject.
Overview of the life of Sir Francis Walsingham As observed in the introduction, Sir Francis Walsingham lived more than four centuries ago. Walsingham was born in a large family of gentry. He was born in the year 1532 at Foots Cray. The father to Sir Walsingham was a lawyer. Walsingham was deceased of his father in 1534. His family was well connected.
The status of his family enabled him to travel in Europe after his university. Walsingham, studied at the King’s College in Cambridge with a set other Protestants, but he did not sit for a degree owing to his high social status as a protestant (“The New Encyclopaedia Britannica” 784).
At the age of 20 years, Walsingham started pursuing a course in law at Gray’s Inn, which was a top qualifying body for lawyers in England. This was in the year 1552, after he had travelled in different parts of Europe. He was a committed Protestant during the period of rule of Queen Mary I of England.
This made him to join other expatriates who had moved into exile in Switzerland and Italy. He returned to England after the death of Queen Mary I, who was heading the Catholic Church in England. Walsingham ascended in power to take the position of a coterie. He was charged with administering in the state of Elizabethan in religious issues, both at home and in the diaspora.
It is important to mention that his rise to power was highly backed by a group of people to whom he had been exiled with during the Reign of Elizabeth I. The most notable former exiles who backed him to power are Earl of Bedford and Francis Russell. He was first elected to the Elizabeth parliament in the year 1559. He was reelected to the parliament in the year 1563, but under a different constituency under the support Earl of Bedford (Hadden and Henry 112).
Walsingham got married in the year 1562 to a daughter of one of the top political figures in the United Kingdom, Sir George Barne, who was the Lord Mayor of the city of London between 1552 and 1553. His wife died two years into his marriage, leaving behind a son who was to be taken care of by Walsingham.
We will write a custom Essay on The Life and Times of Sir Francis Walsingham specifically for you! Get your first paper with 15% OFF Learn More He married another daughter of a political figure in the year 1566, who bore him a daughter. In the year 1967, two of the stepsons of Walsingham died out of a gunpowder accident, which occurred at Appuldurocombe. Walsingham championed the course for the Huguenots in 1958.
In his course, he developed close working relations with his predecessor in the Lyme Regis Constituency, Nickolas Throckmorton. Throckmorton was a former British Ambassador to France. To neutralize the schemes formulated against Elizabeth, Walsingham joined William Cecil in 1959. This was the beginning point for the recognition and a beginning of his carrier as an aide to the Queen of England (Fitzgerald para 1-2).
Work of Sir Francis Walsingham An exploration of the early life of Walshingham, as has been done, is a critical factor in noting the nature of developments that resulted in his appointment as the secretary to the Queen of England and later his works in fostering British intelligence as he worked for the Royal monarch.
The early life of Sir Francis Walsingham denotes an upheaval of events, which are argued to have shaped the life and career of Walsingham. According to Adams (60-61), the history of the work relations between queen and Walsingham, who was the Queen’s chief agent, is often complex. T
he complexity of the relationship is expounded by the manner in which Walsingham worked. Therefore, it is vital to unearth the nature of work relations between Walsingham and Queen to capture the various natures of work practices between Walsinghan and Queen and get insights into the role of Walsingham as the chief spymaster of the Queen of England (Hadden and Henry 112).
According to Fitzgerald (para. 1), Walsingham occupied a key operational position in the Queens court. This took place from 1573 to 1590 when he died. He is often cited as one of the main people who established the boundaries of conventional intelligence and began a revolution in intelligence tactics, which are still highly deployed by governments in the contemporary times by most agencies of governments.
The first rule of Walsingham in government came in the year 1567 when he was assigned to the role of breaking up a plan of assassinating Queen Elizabeth I, which is widely referred to as the Ridolf Plot. It can be said that this was a purely intelligence role and pointing to the latter role that he occupied in the Queen’s rule.
With the support of other agents, Walsingham managed to break up that plot, thereby freeing the Queen. A substantial number of people argue that this role made a turnaround in the working relationship between Walsingham and Queen (Fitzgerald para. 10).
Not sure if you can write a paper on The Life and Times of Sir Francis Walsingham by yourself? We can help you for only $16.05 $11/page Learn More From the year 1578, Walsingham was sent on various missions in European nations by the Queen. These countries included France and Holland. This helped him in establishing strong contacts with Francis Drake. By 1854, he had developed an unveiling view that Britain needed to intervene in European conflicts; for instance, the conflict between Belgium and the Netherlands.
He also oversaw the establishment of a pro-Britain government in Scotland. After the year 1854, he spent most of his time preparing the country for war due to the escalation of conflicts in Spain. He carried with the espionage work till he died in the year 1590 (Fitzgerald para. 19-21).
According to The New Encyclopaedia Britannica (783), Walsingham found a lot of favor with the Queen, resulting in his appointment by Queen in 1570 to back up the Protestant Huguenots of France in their diplomatic standstill with Charles IX, who was the then King of France. He also succeeded in fostering the negotiation between Charles IX and the Huguenots. This resulted in his appointment as the Ambassador to France.
His appointment as the England’s ambassador to France was another great milestone in his life. It helped him to establish stronger alliances with the key political and religious figures, such as the King of France and the Huguenots who aided in the revolt against the Catholic Spain.
However, his work as an ambassador to France did not auger well with his career in intelligence. The main reason for this argument is that the revolt against the Catholic Spain led to the deaths of a substantial number of Protestant Huguenots, whom he was meant to protect.
This took place in what is referred to as the St. Bartholomew’s Day Massacre in Paris. While this was seen as a blow to his works as an intelligent jury, a substantial number of historians termed the St. Bartholomew’s Massacre as another critical event that streamlined the career of Walsingham in intelligence. This is explained by the developments that later took place upon his return from France in 1573 (Fitzgerald para. 10-13).
It is argued that the attempt to revolt against the Catholic Spain exuded more confidence in him by the Queen of England, who promoted him to become her principal secretary in 1576. Prior to his appointment as the principal secretary to the Queen, Walsingham was serving as the manager of England, managing both the domestic and foreign affairs for the Queen of England. His allegiance and service to the Queen was later recognized when the Queen awarded him with the title ‘Sir’ in the year 1577.
This was yet another turning point in the life and work of Wlsingham as it gave him more power and fame to discharge his work as the principal secretary to Queen Elizabeth I. The tittle meant that he could be more recognized in England, as well as other foreign states. He fully engaged in espionage and other pieces of intelligence work, working as the chief agent in England. Till his death, he was involved in a number of intelligence works, which established a high profile of British intelligence (Fitzgerald para. 14-18).
Walsinghan and the development of intelligence The question that ought to be asked at this point concerns the significance of Walsinghan in contemporary government intelligence. A substantial number of researchers argue that this can be explicated through a deeper look at his work as the principal secretary to the Queen.
An assessment of the rise of Walsinghan to become the principal secretary to Queen Elizabeth I show that Walsingham was a great strategist and a master of intelligence, a feature that was later to be replicated in the manner in which he discharged intelligence work for British (Adams 60-61).
The development of modern espionage work is highly attributed to Walsingham. The political status of England can be used to show the nature of security that the country had during the reign of Queen Elizabeth I. This gives a basis from which one can easily argue for the resounding works of Walsingham in fostering intelligence work.
According to Louis (184), Elizabethan England was one of the most advanced states in the ancient times. The state had a substantial number of things that it could boast of. During that time, the state was the main centre of trading activities in Europe. England produced Shakespeare and was beginning to establish colonies across the world (Louis 184).
According to Louis (184), England had a constricted military power, something that exposed it to constant dangers of being invaded by states that had proved to be militarily active during that period. These states included France and Spain. Compared to England and Spain, England was incapacitated in both the navy and the land military power, thus it could not easily withstand the power of the countries that posed threat to it.
Therefore, Elizabeth, the Queen of England, was forced to battle the enemies by using wits since he had no power to wage a physical battle against them. The battle of wits was one of the indicators of the deployment of intelligent tactics to neutralize the threat that was posed on England.
The main Weapon by Queen was Sir Francis Walsingham. Walsingham operated under the title of the principal secretary to the Queen. However, through his work Walsingham came out as a spymaster to Queen. One notable achievements of Wlsingham as a spymaster to the Queen was his ability to trump the Catholic states with a formidable force, which was stronger than the Spain’s armada espionage (Fitzgerald para. 16-18).
Therefore, it comes out that it is important to base on the political and religious status of states since these two were the main pillars of security at that period in history. Religious and political strife were a common source of tension and conflict between nations. It is argued that Walsigham invented the art, as well as science, which acted as a basic foundation on which modern espionage has been built upon.
The modern intelligence work is highly built around the development of spy agencies by governments, who check on the developments that are bound to threaten the security of the states. An example of the spy agency that has been developed in the world today is the US Federal Bureau of Investigations, which uses agents to spy on certain developments. Similarly, there are other espionage agencies that have been established in a substantial number of states in the world today.
The only main area of difference between espionage in the Walsingham times and the modern times is the applications of tactics by the agent. Modern espionage applies a lot of technology in advancing spy work, unlike in the past where these technologies did not exist. His espionage tactics led England under the leadership of Queen to become an empire.
One resounding thing in the modern government intelligence is the planting of agents in diverse regions. This is a tactic that was purely borrowed from the espionage tactics of Walsingham (Louis 184).
Mandelbaum (12) observed that the 16th century in the history of England marked the period of the emergence of science and reason from the dark ages, where there was a lot of reliance on superstition. During this period, there was a great challenge in the deployment of science in development since science coexisted with superstition. Superstition was rampant, thence, a great impediment to the development and deployment of science in intelligence.
There were close ties between the religion and the operation of the state, thereby making difficult for the state to eliminate the reliance on superstition as the means of predicting and reacting to events. Therefore, the deployment of science at this point in time was a highly remarkable development.
As observed earlier in this paper, Walsingham was able to apply science in his spy work. One resounding question here concerns the ability of Walsingham to deploy science in an environment that had minimal foundations in science. Walsingham is mentioned among the first people to advance intelligence work for the Queen of England.
The relevance of Walsingham in British intelligence is founded in the vitality of the information that he was able to gather and avail to the Queen. It could be said that his closeness to the queen was an additive factor for his recognition in the history of intelligence. While the connectedness of Walsingham with the queen cannot be ruled out, it is important for one to ascertain the way in which he got the attention of the Queen (Mandelbaum 13).
Mandelbaum (16) argued that Walsingham got attention by virtue of the activities that he had been involved in. The queen saw the potential of a great spymaster in queen out of the initiatives of espionage, which he had been involved in and the level of success that had been attained in the initiatives.
The Queen noted the potential of Wlsingham to execute national intelligence operations in England through his participation in domestic counterintelligence. Another thing that comes out here concerns the nature of spy missions that were launched and executed under the leadership of Walsingham as the chief spy agent of the Queen of England.
Upon his appointment as the spymaster for the Queen, he deployed a desirable level of creativity be deploying agents, as well as the utilization of personal knowledge in science to execute a number of espionage missions. Most of the spy missions that were established and managed by Walsingham turned out positive. He was able to arrange for foreign reports on all the foreigners who resided in England at that time.
The intelligence works of Walsingham are said to have withstood the occult nature of political times in which he was working. His ability to eliminate all forms of threats through intelligence vindicated his ability and his appointment and recognition as the father of ancient British intelligence (Mandelbaum 17).
Having discovered the weakness of the country, Walsingham thought of the idea of implanting agents to spy for the State in diverse states in Europe. The rationale behind the implantation of agents was to spy on the political development in the regions in which they were implanted. The main areas of focus for the agents were the political events in the regions and their implications on the security of England.
Walsingham deployed agents in each of the foreign courts that prevailed in Europe, as well as within the conspiracies of domestic plotters. This enabled him to thwart repeated efforts by foreign countries to launch attacks on the British soil. The application of science in intelligence also began with Walsignham, where he is argued to have used the new mathematical science of code breaking to intercept messages between ambassadors and kings.
This enabled him to learn of the developments between states without necessarily availing his agents in certain regions of Europe. He also established subtle disinformation camps, which were used in foiling England foes and beguiling her allies. The scheme was effective in capturing “Mary Queens of Scots” during her attempt to assassinate “Queen Elizabeth 1”.
Walsingham was a genius in covert operations and his techniques have remained exemplary in the modern exercise of espionage. The assurance of security and the establishment of England as an empire are highly attributed to the work of Walsingham (Louis 184).
Literature on the work of Walsingham denotes a certain kind of power that made him to discharge his work in a firm way. It is argued that Walsingham did not fully subject himself under the Queen; rather, he executed certain decisions devoid of the direction and command from his supposed boss- Queen Elizabeth I.
However, what matters is the validity of the decisions and their contributions to the stabilization of security in England. One of the examples that are offered is the execution of the Queen of Scots after the discovery that she was planning for the assassination of Queen Elizabeth I.
One main concern by researchers of Walsingham’s works concerns the question of whether he owed his allegiance to the Queen or to his work as the lead spy agent of the Queen. Some researchers base on the methods that were used by Walsingham to justify their opinion (“The Queen’s Agent: Francis Walsingham at the Court of Elizabeth I” 261-262).
Standardizing the methods that were used by John often results in the negative view about a number of tactics that he deployed in eliminating threats to the Queen and England. This opens up into the evaluation of the standards of espionage and to what level the standards ought to be adhered to.
Among the debates that surrounded the work of Walsingham was his view that Elizabeth had miscalculated his steps in failing to prosecuting Mary in the Ridolphi Plot. The trial and subsequent execution of Mary is termed as one of the most unheeding episodes over 20 year’s work of Walsingham, yet it still does not draw away his contribution to the establishment of the pillars of intelligence in England and the other parts of the world.
During the discharge his duties, he emphasized on the use of espionage tactics through verbal and written tactics. This is what aided him in most of the courses that were pursued under his leadership, thereby resulting into his depiction as the father of intelligence (Adams 60).
Conclusion Sir Francis Walsingham is termed as the father of the modern intelligence. This paper has explored the life and work history of Sir Francis Walsingham in order to ascertain the worth of this assertion. From the discussion in the paper, it can be concluded that the basis of modern national intelligence systems is strongly founded on the works of Walsingham as he worked as a semester for Queen Elizabeth I.
He developed and deployed different spy techniques like the use of spy agents, something that is highly replicated in modern espionage tactics by governments.
Works Cited “The New Encyclopaedia Britannica.” Chicago, IL: Encyclopaedia Britannica, 1998. Print.
“The Queen’s Agent: Francis Walsingham at the Court of Elizabeth I.” Contemporary Review 294.1705(2012): 261-262. Print.
Adams, Simon. “The Queen’s Agent.” History Today 62.1 (2012): 60-61. Print.
Budiansky, Stephen. Her Majesty’s Spymaster: Elizabeth I, Sir Francis Walsingham, and the Birth of Modern Espionage. New York, NY: Viking, 2005. Print.
Fitzgerald, Peter. Sir Francis Walsingham. n.d. Web. http://www.thefinertimes.com/Spies/sir-francis-walsingham.html
Hadden, Briton, and Henry R. Luce. Time. New York: Time Inc., 1923. Print.
Louis, Kruh. “Sir Francis Walsingham.” Cryptologia 30.2(2006): 184-184. Print.
Mandelbaum, W. Adam. “The 16th-Century Founders of British Intelligence often used Sorcery to Obtain Information.” Military History 21.3(2004), 12-13. Print.
Eminence Green: Patagonia Corporation Essay essay help online free
Introduction This article highlights how an entity created a niche for itself in the corporate world. Patagonia, the entity in question was founded by Yvon Chouinard and operates in the sporting sector. Yvon turned his passion for outdoor and adventurous activities into a viable business venture. Subsequently, he embarked on a path which has culminated in the creation of an entity that has challenged conventional corporate philosophies.
The article also details the impacts of research, innovation, creativity and entrepreneurship skills in Yvon’s business. This has allowed the entity to deviate from the strategies adopted by most corporations. As such, Patagonia has become the ideal corporation, which has established a balance between capitalism and corporate social responsibility (CSR). In most corporations, capitalism and the need to generate profits has resulted in the erosion of values on which entities were based.
Yvon has adopted a radical approach in corporate management. He is unwilling to compromise on numerous policies that Patagonia has adopted.
Most entities begin as private companies. Nonetheless, they go public once they become a force in the market. This is a path which Yvon is unwilling to pursue. Such a corporate choice would change the policies of the organization in entirety as the management would focus on maximizing the shareholders’ value rather than undertaking policies which will benefit the clients in terms of value delivery.
The entity has diverted from convectional human resource management hence; employees are key stakeholders in the organization. Moreover, the organization has adopted a culture, which is relevant to the organization’s industry. This is crucial for motivating employees and leaving a long lasting image in the clients’ minds in regard to its culture and services.
The model adopted by this organization has created a precedent that many organizations cannot emulate. The current corporate world is dominated by large monopolistic entities that make it tough for small organizations to break into the mainstream market. Patagonia, via its inspiration founder Yvon, provides an example of how small entities can establish a market segment that large entities cannot take over.
I believe that creativity and innovation will be central to the success of smaller entities. An example of an innovation in Patagonia is the development of swim suits that are more comfortable and attractive. These qualities denote some of the customers’ main concerns. The large entities have been unable to reach this milestone, giving Patagonia a competitive edge.
Get your 100% original paper on any topic done in as little as 3 hours Learn More The above accomplishments are also attributable to partnerships with various entities in the polyester and cotton production sector. Yvon has been brilliant at establishing strategic partnerships, which have spurred Patagonia forward. Such partnerships have given this entity a competitive edge that many entities in the sector cannot achieve.
Based on the strategic, managerial and operational decisions that Patagonia has implemented, it would only be logical to acknowledge Yvon’s skills in corporate matters. He has been honoured by many institutions for being a key player in transforming corporate governance. He has realized this by leaning away from corporate governance that is primarily motivated by capitalism.
The ideas postulated in the passage have multiple applications in real life. Many potential investors face questions such as how do I start a business? Which sector is the most profitable? How will my business perform against the powerful businesses? The article answers these queries by revealing how Yvon turned his passion into a viable commercial venture. The ideas in the passage reveal how he addressed those queries. In real life, potential entrepreneurs should invest in sectors that they are passionate about.
Conclusion I have noted with concern that many other important issues of corporate governance have taken precedence over profitability. These issues include conservation of the environment and CSR. The entity spends large amounts of its revenues on such undertakings. Such policies would be treasonous in the current corporate world. The radical approach to management adopted by Yvon has contributed massively to Patagonia’s success. Moreover, its failure to go public has enabled Patagonia to retain its corporate innocence.
Dippin’Dots Expansion Strategies Essay essay help: essay help
Table of Contents Introduction
Diversification of Dippin’Dots
The corporate strategy applied by the company
The business level strategy applied by the company
The company entrepreneurial strategy
How the company managing intellectual assets
The cross border strategy the company is using
Introduction Founded and incorporated in 1988, Dippin’Dots Inc. specializes in making ice cream. Originally, the company was targeting the American market but later diversified into the world market. The company is touted as the “Ice Cream of the Future” meaning its products were targeting the younger generation.
Though the company markets were majorly domestic, it expanded into the international markets majorly in the middle and the Far East Asian countries including Japan, Philippines South Korea as well as Australia. Today, Dippin’Dots products could be shopped from major stores, shopping malls, water parks, amusement parks and all festivity venues all over the world.
The report will be examining the expansion strategies used by companies in particular the case of Dippin’Dots Inc. The case study analysis of Dippin’Dots Inc. will be looking at the company diversification strategies including its corporate level strategies, the business level strategies, the entrepreneurial strategies, and the cross border strategies. The analysis will also include how the company is managing its intellectual properties.
Diversification of Dippin’Dots Dippin’Dots Inc. is a highly diversified company particularly in terms of products as well as its operations. The company started with a single product line and operation. The company began by selling BB-size pellets of flash frozen ice cream that was combined with some two dozen flavors.
The products were majorly sold to franchisees and the national account. However, by 2010, the company has diversified its operations as well as its product lines. The product lines included Dot Delicacies that targeted the international market. The Dippin’Dots expansion strategy contributed to the production of more product line moving away from ice creams to uniquely brewed coffee.
The technology used in the manufacture of these products is similar. The instant freezing below the normal freezing point that was used in the production of the ice cream was also applied in the production of new product lines such as the coffee brews. The sales strategy also improved. Before, the company was targeting the younger generation however, its target market has matured and the new products was targeting the older generation. Therefore, the company is diversified both in terms of products as well as in terms of market.
The corporate strategy applied by the company Dippin’Dots Inc. is using related corporate strategy where the company is using its operations to expand and remain competitive into the market. Since the company was already in the ice cream and related industry, the major issue in the corporate strategy is how to put together its operations to boost its combined performance, leverage its value chain fits and establish its investment priorities.
Get your 100% original paper on any topic done in as little as 3 hours Learn More The first corporate strategy is to sell its products to franchisees both within the United States and internationally. However, during the flat periods the company was faced with a dilemma of whether to reduce the number of franchisees or increase the number of franchisees. Increasing the number of franchisees means additional cost to the company amid flattened market.
However, the company strategy of expanding into the new market remains. The popularity and reputation of the company products has enabled its expansion into the new market. It must keep its franchises at operational level particularly when the market continues to flatten.
Nevertheless, the company is quit stringent when taking advantage of the franchising opportunities. In fact, the company is exploiting two area of monopolizing opportunities that are characterized by an even and storage. That is event-based and store based monopolizing prospects.
The company invested huge amounts for it to acclaim some of the locations, which are suitable for its business. In addition, the company has to ensure that its stores are located in areas close to big restaurants, visible and have good combination of persons on foot and auto traffic. All its franchisees in the world have these similarities. Moreover, its products must also be sold in major social events.
Besides its organized franchising strategy, the company is efficient in its value chain management. The company products are distributed to the franchisees stores within the shortest time possible before its competitors. The way the company manages its distribution channels add value and make the corporation be more competitive.
In addition, the super-cold conditions the company products are made in and stored increases the complexity of the company products. Therefore, the company products could not be found in the normal freezers both at homes and at the normal stores.
Moreover, the products must be transported in special containers and sold in their own stores. Under such conditions, the company must be effective and efficient in its distribution of the products to the market. The efficiency in value chain management becomes the competitive advantage to the company.
We will write a custom Essay on Dippin’Dots Expansion Strategies specifically for you! Get your first paper with 15% OFF Learn More The business level strategy applied by the company Even though the company is selling ice creams and brewed coffee, the products are highly differentiated making the Dippin’Dots products unique and attractive in the market. The Dippin’Dots ice creams and brewed coffee have diverse flavors that differentiate them from other brewed coffee and ice creams.
The ice creams were manufactured in flash-frozen beads that were typically served in vending packages or cups. On average, the ice creams have 90 calories and 9 grams of fat depending with the kind of flavor. The quantity of calories and fats are lower compared with other ice creams.
In fact, Dippin’Dots is a combination of the old-fashioned handmade ice creams and the space age technology. Their minute round droplets of ice creams that are manufactured under sub-zero temperatures, given out at similar temperatures characterize Dippin’Dots’ products.
The freezing process is achieved using liquid nitrogen making the Dippin’Dots’ ice creams maintain their taste and originality that could not be found in any other product. The sub-zero temperatures nearly take away the entire entrapped ice and air making Dippin’Dots’ ice cream has clean aroma and tough feel.
Not only Dippin’Dots find new ways of making ice cream but the products have proved to be much more flavorfully and richer than the normal ice creams. In essence, the Dippin’Dots products are differentiated from the competitions in terms of nutrients and richness. The market need ice creams with low fats but increased calories.
With technological advantage in production, the company offers products at low cost. In other words, the company products are affordable and are of high quality compared to the competing products. In addition, the company first position in the industry has enabled its products to be sold globally particularly on new markets. The innovativeness in the product line has also increased the company competitiveness in both domestic and international markets.
The company entrepreneurial strategy Dippin’Dots is taking any opportunity to market its products or introduce its products into the market. After reinventing the frozen dessert the company patented the technology used and opened the stores where the product have to sold.
Within a few days after introducing the product into the market, it is distributed to the franchisees, the company stores as well as other selling points around the world. The product was transported from the production point to other destinations around world through either tracts or ships. The huge product delivery was attributed to marketing strategies that the company had put in place.
Not sure if you can write a paper on Dippin’Dots Expansion Strategies by yourself? We can help you for only $16.05 $11/page Learn More In fact, all its franchisees were putting half of the revenue into marketing or rather advertising the products. The company always targeted the younger generation and will always put in place strategies to get them attracted. Often, the firm associates its products with the celebrities. Most of the company products are being sold at parks and sports venues as well as schools. Therefore, the company will take every opportunity to market and sell its products at any opportune moment.
Given the fact that there are quite a number of similar products in the market, Dippin’Dots continues to differentiate its products according to the needs of the market. The company will always conduct the market research to understand and know the market needs and develop a product accordingly. In addition, the company increased its marketing including advertising, which has enabled its products to be known across the market niche.
How the company managing intellectual assets The company successes have been attributed to the way the company have been managing its human resources. The company was started as a family business. However, as the business expands it required more innovative personnel to run most of its expanded functionalities. The business required marketers, the chief executives, and the franchisees managers as well as the stores managers. The way the company operates and manages in value chain requires highly innovative personnel.
With the type of structure, competitiveness of the industry and products, the company requires knowledge based strategy that is mainly personalization with some degrees of codification. In other words, the company required personnel that will increase its key strategic activities in the value chain management that will in turn make its products be distinctive in the market.
Moreover, the company requires personnel that understand the corporate, business and entrepreneurial strategies in order to increase its competitive advantage. In other words, the company requires a group of experts that will foster new inventions and new technologies, which will in turn enable the company continue producing unique products that will increase its competitive advantage.
So far, the company has retained its founder and inventor Jones as chief executive to chart the way forward. As chief executive of the company, Jones is investing in research and development to create conventional ice cream product that has super frozen dots embedded in it.
Jones was developing a new product that could withstand conventional freezers while preserving the super frozen dots in the ice cream. While these could only solve the domestic problem, Jones has to invent new products for its international markets. Jones came up with Dots Delicacies commonly known as the as the Dots Treats to be introduced in the international market.
Moreover, the company has started its online venture by selling some of its products through its website. The purchases could be made online and the products delivered according to the specification of the customers. The company has also branched out and increased its coffee based products. In fact, the coffee products were manufactured based on new concepts. For instance, frappe and espresso that could be eaten by spoon or could be made into hot coffee drinks by just adding water and milk.
The other untapped market that Jones and his team tried to enter was the market of healthy ice cream. Jones and its team, as a healthier alternative to ice cream, introduced the low fat frozen beaded dessert called Chillz made with all natural sweetner. The highly innovative team made this product targeting public schools and was distributed to schools through vending channels.
Despite the development of new products, the company experiences and resources were directed in the ice cream manufacturing and scoop shop retailing business. Dealing with supermarkets chains and vending distribution firms proved to be challenging to the firm.
However, opportunities could still be pursued through the enlargement of the franchise and national account business for scoop shops and vending machines. The company chief executive and his team has to continue assessing the situation and choose the best alternative option that would ensure the growth of the company.
In essence, the company has utilized its human resources accordingly to ensure that its products remain competitive. Moreover, the technological knowhow of the founder has enable the firm retain its leadership in product development. The distinct products in the market has enabled the firm retain its competitive advantage. Therefore, proper use of the firm’s knowledge increases its competitiveness in the both domestic and international market.
The cross border strategy the company is using In the cross border strategy, the firm is selling standardized products that are adaptable to the local market. For instance, the company is selling ice creams and brewed coffee, which is unique and highly differentiated making the Dippin’Dots products attractive to the international and local market.
The Dippin’Dots ice creams and brewed coffee have diverse flavors that further differentiate them from other brewed coffee and ice creams being manufactured elsewhere in the world. In addition, the ice creams are being manufactured in flash-frozen droplets that were classically served in retailing packages or special made saucers.
The characteristic that is unique only to the Dippin’Dots products. Moreover, the attributes adds more value compared to other products manufactured by other companies selling in the global market. In terms of content, the ice creams have high calories and low fat depending with the kind of flavor. The high calories and low fats of the company ice creams increase the products likability internationally.
In fact, Dippin’Dots is a combination of the old-fashioned handmade ice creams and the space age expertise, a unique combination that could not be found with any company. The other innovativeness in the company products that enable international market penetration includes the product shapes, which are for all time in miniature round droplets.
In addition, the products are frozen below zero temperatures by liquid nitrogen that does not remove the original flavor as do the freezing process in other products. The originality of flavor is what differentiates Dippin’Dots products. Moreover, the sub-zero temperatures practically get rid of the entire rapt ice and air making the final product has spanking new taste and solid touch.
All these characteristics could hardly be found in most of the products in the international market. The internationalization strategy that the firm has adopted enabled its products to be sold in most of the stores globally. Though the company might use other strategies in its global expansion, internationalization becomes the major strategy.
Human resource management: Price Waterhouse Coopers Essay cheap essay help
Introduction Human resource can be defined as the individuals’ contributions to an organization in terms of efforts, skills and capabilities, thus enabling the organization to maintain its existence. On the other hand, human resource management (HRM) is the division of the organization that deals with the management of human resource (Dessler, 2008, p. 4).
Human resource management can be looked at in two different perspectives: First, human resource management is the personnel or support function in the firm. They provide backing to the HRM issues to keep workers in line, or individuals who are directly involved in the production process. Secondly, Human resource management is a duty of the senior level staff. Whether in the formal or informal sector, the management of employees is always a function of the managers (Sokun, 2004, p. 3).
The management and staffing in organizations are done by individuals and without these individual organizations cannot exist. As a matter of fact, the prospect and challenges of developing and managing an organization is normally caused by individual-related problems that originate within them (Cascio, 2006, p. 43).
On the other hand, individual-related problems often originate from the misconception that all people are equal and deserve equal treatment in organizations. However, this is far from the truth. No two humans are precisely the same, even with identical or fraternal twins. Each and every individual is unique both physically and psychologically (Cascio, 2006, p. 43).
Even among individuals who are almost the same physically they must have different psychological characteristics. A number of them will be sociable, others snobbish; some will be gifted, others not. The point this study is trying to bring up is that the disparities among individuals in an organization call for more attention in order to maximize their potential. It also enables the organization to enhance efficiency and optimize the use of its human capital (Cascio, 2006, p. 43).
Managing human capital is an important role of the managers because of the current changes both within and without the organization. Studies have shown over and over again that HRM practices cam makes a significant, feasible difference in terms of crucial organizational results (Sokun, 2004, p. 3).
Maintaining a high level HRM system promotes strengthens employee commitment and loyalty which is very important in attaining business objectives. This applies to all types of businesses whether public or private. The success of any organization depends on the ability of the human resource department to acquire and assign individuals to a right job and pass on to them the necessary skills and knowledge (Wexley