Development And Productivity Of Communication

The company aims to attain effective communications by aligning the firm’s delivery decisions with the organization’s vision, mission, and goal statements. Implementing change management principles in developing productive communication within the organization incorporates internal delivery decisions that prioritize the company’s mission. The firm anticipates tracking its communication systems to promote users’ productivity. According to Bennett (n.d), the framework of development and productivity of efficient communications shares organizational values aimed at conserving the company’s mission. The vision of allowing users to voice their opinions anonymously enhances the company to achieve a productive communication channel (Marsen, 2019). Face-to-face communication in the company promotes the goal of having open communication. Moreover, the ambitions of having horizontal communication strategies comprehend the delivery decisions of creating good working spaces in the company’s internal environments. Developing productive communication with internal and external stakeholders at the company promotes group communication.

Measuring and monitoring the flow of information from senders to receivers puts organizations in better positions to issue feedback. In this case, the company will incorporate in-person and email communications to achieve the monitoring goal. In-person talks will allow the organization to create a positive rapport between employees and employers. The relationship of stakeholders within the company will be open and strong with the adoption of continuous in-person checkups (Bennett, n.d). Emailing employees on non-developmental issues can also boost the monitoring schemes of messages sent to the company audiences. The emails can be informal to allow open communications between employees and their bosses.

The company will measure the viability of communications through the agility of workers. An increased bonding among workers communicates the efficiency of communication styles adopted by the company (Marsen, 2019). The management can sense some form of change in the reception and interpretation of information if workers improve the company’s productivity through team building. Teamwork succeeds through open and effective communication. Moreover, the company can measure how information is received and interpreted through the analysis of feedback issued by anonymous workers.

The external audience of the company is its customers. The organization values its clients’ beliefs, cultures, and perceptions regarding the quality of products and services linked to the firm. Interacting with customers to identify the company’s challenges can assist the corporation in monitoring and measuring the information flowing outside the business (Bennett, n.d). Reducing the number of customer complaints regarding production can effectively communicate a change in managing external audiences. The external environment is monitored through the data and information shared in suggestion boxes, website comments, and social media propaganda. The reduced comments of customers on poor customer service, product qualities, and company imaging can communicate how the external audience interprets information shared by the organization (Marsen, 2019). Improved purchasing powers, the loyalty of consumers, and increased connections between the community and the company issued a statement on the measurement of information flow and interpretation.

The documentation of lessons learned from the communication project will impact my future leadership. I will identify, document, analyze, store, and retrieve important internal and external communication strategy concerns. Arranging the lessons in urgency and efficacy would assist the company in realizing its mission and vision and align the statements to the firm’s goals. Even though open communication promotes development and productivity in organizations, I would change the framework by building a strong organizational culture that promotes horizontal communication. The information transfer scheme will promote organizational values and impact growth in the external and internal audiences of the company.


Bennett, K. (n.d). 9-1 Final project submission: Strategic communication case study. Southern New Hampshire University.

Marsen, S. (2019). Navigating Crisis: The Role of Communication in Organizational Crisis. International Journal of Business Communication, 57(2), 163–175.