Introduction Wahaha is a famous soup company in Chinese soup market. The company is in the process of launching a new healthy, nutritional soup for children that contains some medicinal herbs. These ingredients will not only have the nutritional value but also prevent occurrence of certain common childhood diseases.
In ensuring that the product is well received the company will mainly target parents as they are the ones to take care of the children. Because it is a new product, the company needs to devise the best market approaches that will guarantee success in the Chinese market.
This is only to say that the soup producing industry is a sensitive one, with a lot of its success relying on the amount of research that the company is willing to undertake in its search for the best product. The customer needs to be highly involved in coming up with a marketing strategy.
This is because they have an impact from the way the product will be received. At this point it is evidently noticed that just posting advertisements for the product will not give it the required outcome in the Chinese market. If we are to do so, then the amount of investment we will have to thrust through the media will have to be great.
Soup producing industry is very competitive. Therefore the success of firm in this industry will depend on the intensity of market research conducted so as to identify the most appropriate product to supply in the market. In formulating a marketing strategy, it is paramount to consider consumers’ product requirements. This means that creation of product market awareness does not guarantee success of a product in the market.
Besides, this will be a risky maneuver for the marketing team seeing as history has shown us the down side of using this kind of marketing strategy. This paper therefore is a proposal of how we are going to introduce Wahaha, a soup that our company produces into the market. In addition, the proposal analyzes the strategies that the firm will use in influencing consumer attitude and the decision making designs to be incorporated.
We are going to strategize on how to capture the customer’s attention, motivational factors towards the consumer, consumer attitudes and how the company intends to come up with decision-making designs. The paper also will look at the external influences targeting on the consumer, and finally, our multimedia strategy in reaching out to our customer. The proposal also includes the firm’s market communication strategy.
Get your 100% original paper on any topic done in as little as 3 hours Learn More Consumer Marketing Engagement Strategy Target Consumer Perceptions and Recommended Marketing Strategy
With regard to market perception regarding products and services, it is important for the firm to understand the questions being raised by consumers regarding the product (Kumar, 2010, p. 25). This will enable the firm to address these issues thus contributing to development of a positive perception amongst the consumers. Some of the most fundamental questions regarding the soup product are its authenticity, its taste, and its nutritional value.
The marketing team is therefore required to capitalize on satisfying these needs without any reason doubt. In essence, the company’s ability in striking a deal with the customer will measure how well the new product can penetrate the market. According to Burrow, consumer perception relates to the image creating in the consumers mind regarding a particular product or service. Firms introducing new product in the market have a high probability of succeeding if consumers develop a positive image regarding the product (Burrow, 2008, p. 192).
For example, the Colgate toothpaste brand has been able to maintain its high market standards as a market leader. This arises from the fact that the firm’s marketing team has been able to continuously convince consumers that the specific toothpaste brand is a necessity in the lives of its users.
In the same way, Campbell Company will ensure that its customers develop a positive image with regard to its product. One of the ways through which this will be attained includes maintenance of a high nutritional value of the product. Considering the fact that the product, relates to health of children, the firm will depict the product in such a way that it promotes a progressive growth rate amongst children who consume the product.
A short and precise statistic will be used to support the claim about our products value in terms of health. Information relating to the various ingredients that are used in making the soup will be given. These ingredients will have nutritional value and also prevent occurrence of certain common childhood diseases. This will be done in a vivid way that will give room for understanding.
The information will be easy for the consumers to understand. Inclusion of scientific explanation about the content of the soup and its nutritional value will result into confusion. Information regarding the product will play a significant role in attracting customers to purchase the product.
Motivation Influence and Related Strategy
Motivation plays a significant role in the consumer decision making process. Without some form of motivation, consumers are rigid in making certain decisions. Despite the fact that the product being offered in the market being of high quality and or nutritional value in case of food products, consumers have to be motivated to purchase it.
We will write a custom Essay on Consumer Behavior and Marketing Strategies specifically for you! Get your first paper with 15% OFF Learn More Motivational factors are classified into two categories which include rational and non-rational motivational factors (Shaw, 2004, pp.190-191). In order to succeed in its marketing strategy, the firm’s marketing team must capitalize on motivational issues in order to gain our customer’s attention.
Rational motivation is basic. It relates to motivation which arises from factors such as product price, its durability, taste (in case of food products) and the existing economic balance. For example, developing a product whose price is set a high point may not be successful in the market despite its quality.
This arises from the fact that consumers are price sensitive in their purchasing process. This means that a balance has to be established in relation to the when introducing a product in the market. On the other hand, non-rational motivational factors are secondary in nature and are basically leisure related. For example, one may be motivated to purchase Ferrari car model which costs more than Toyota Lexus model.
However, Toyota Lexus has more advantage since it can be driven through rougher terrain while Ferrari model cannot. Such a decision may arise from prestige associated with Ferrari brand. The pleasure associated with driving a Ferrari might make a person supersede his rational motivational factor of price.
It is therefore important to understand the factors that motivate one in his or her decision making. Within the food industry, taste is the basic motivator. In addition, price also goes in line with the product that is being sold. Food products such as soup does should not vary diversely in value from one company to the other. In order to succeed in the market, it is important for the firm to conduct a research in order to determine the most effective mixtures, flavor and color of soup that most appeals the customer.
In marketing the product, it is important for the marketing team to give free samples of the favored soup type in hotels. The idea here is to capture the attention of a customer who will not only taste the soup, but will want to know more about the product. Use of free samples may be expensive to the firm but it is very effective in attracting customers. Incorporation of high quality in developing the product will motivate customers to purchase the product.
In entering the Chinese market, the firm should ensure that it supplies the soup in flavors that appeal this market. For example, the local touch may be integrated. This will give the firm a high competitive advantage compared to other firms in the industry. The result will be creation of a high level of customer loyalty (Knapp, 2005, p.175). This arises from the fact that consumers will consider the soup to be indigenous.
Incorporation of indigenous taste will contribute towards the firm positioning itself effectively in the market compared to other firms which supply soup products with foreign tastes to the Chinese market. Indigenous soup is considered have a high nutritional value. This type of motivation will play a significant role in motivating customers to consider purchasing the firm’s product.
Not sure if you can write a paper on Consumer Behavior and Marketing Strategies by yourself? We can help you for only $16.05 $11/page Learn More In creating market awareness through advertising, the firm will ensure that it communicates the benefits received from consuming the soup. For example, inclusion of Chinese herbs in process of producing the soup will be communicated.
Consumers Attitude and Related Strategy
In business, the customer is always right. Therefore, one should have sufficient marketing skills in order to convince a customer to buy something he is not too willing to purchase. There are a number of factors that should be considered in introducing a new product in the market and trying gaining the customer’s attention to purchase the product. These factors are directly related to consumers’ purchasing behaviors and attitudes. If these factors are not in line with consumers attitudes, it will be difficult to introduce the product.
One of the most important aspects to consider is the customer’s attitude towards a certain product. Some products attain a high market value within a short time while other products take time. Introduction of new products in a new market requires extensive market awareness through various methods such as advertisement and branding in order to draw the attention of the customer.
Some of the issues to be put into considerations include the norm of the society, the political atmosphere, the main religion, some common behaviors and legal environment of the country. This arises from the fact that they influence consumer’s attitude (Costa, 2003, p. 193). For example, the market for pork and other pig products in Islam related countries is very small due to the religion’s influence on consumption (Collins, 2006, p.10).
The market for machines like the motorbike or the bicycle is relatively high and more favorable in India compared to USA. This arises from the fact that the economic atmosphere in US has surpassed this technology. The public transport system in the US is advanced and the market for such products like bicycles will be considered to be luxury than a necessity.
Soup in China is considered as an indigenously acceptable product. The feeding culture in China is that people prefers more of their own indigenous products compared to foreign products. As a result, foreign food products in China therefore take longer than usual to be accepted in the local markets. Only international hotels and institutes provide foreign foods. This also applies to medicinal products. Tradition highly influences the market for these products in China (Olson, 2001, p.221). Chinese believe in the medicinal value of their products.
Their culture is highly esteemed worldwide for the amount of tradition in medicine and health products that has been developed. Common diseases such as flu, coughs, headaches and physical injuries are managed with the aid of locally manufactured drugs (Ryan
Social, Cultural and Gender Inequality from a Global Perspective Essay essay help free: essay help free
As the executive chef for this hotel and resort corporation, applications for vacancies in the firm fall under my jurisdiction. Most of the respondents for the recently advertised supervisory vacancies are females from your culinary institution. We are also privileged to have a majority of our male employees who are graduates from your institution.
What is however disheartening is the reaction of these male employees on hearing that many of the supervisory posts applicants are females. The prospect of them being under supervision of female(s) does not augur well with them. This is definitely a shocker and it is really unbelievable that such a mentality still exists in today’s world.
Gender inequality which basically refers to open or concealed inequality between persons on the grounds of gender should not be an issue in this modern world (Centra and Gaubatz, 2003, p. 17). Graduates, and especially males, from your kind of institution are expected to be enlightened and are not expected to show any form of discrimination. They are expected to be way above such unacceptable practices at these times.
I would kindly like to give an insight on how this can be dealt with through various practices and training of students while they are still in the institution so that such instances does not occur elsewhere in future (Centra and Gaubatz, 2003, p. 18). Slotting into evocative discussion about gender of the tutors or lecturers with students will serve to prepare these young men and women to operate in a society that has turned more diverse and universal. It is the duty of the tutor to craft a lecture-room environment that serves to enhance meaningful discussions concerning gender.
As the society progressively turns to be global, learning institutions have an obligation to embrace gender diversity. Such an inclusiveness calls for both tutoring and gaining knowledge about gender issues. The seriousness with which most of these institutions seek to root for gender sensitivity is often debatable (Hernandez, 2001, p. 12). However, there is little doubt that involving students in meaningful discussions on gender will read them to fit in a society that is progressively getting more diverse.
So as to participate in any meaningful discussion about gender, the learners first need check their own convictions and mind-sets. Quite a large number of them do join learning institutions with already biased beliefs concerning given genders (Boerman-Cornell, 1999, p. 66).
This attitude definitely is carried into the lecture rooms. In today’s interdisciplinary class set ups, this poses problems mainly due to the following; convictions touching on gender attributes are not supported by any evidence at almost all times and such beliefs are opposed to change.
Get your 100% original paper on any topic done in as little as 3 hours Learn More What makes this even more serious is that once the learners have shaped convictions concerning gender, they are stubborn toward differing explanations. It has also been proved that when information to counter their gender convictions is presented to them, it actually serves to reinforce their biased beliefs. This means that the lecturers have to do what it takes to counter learner resilience when talking about gender issues.
It has earlier been stated that it is normally the tutor’s duty to craft a lecture-room environment that enhances meaningful discussions concerning gender. Learners should be readied for the twofold activity of scholarly proficiency and experimental understanding (Hernandez, 2001, p. 14).
A good beginning point for tutors is to develop an open discussion concerning gender by getting into a more broad debate on gender attitudes. This is normally attained by enhancing learner aptitude and at the same time promoting their critical reasoning about the hypothetical machinations that underlie debate on gender issues.
For both genders, participation in discussions on gender calls to mind negative emotions. This is despite the fact that when the learners are faced up to arguments to lessen their levels of justification means, a reflective interpersonal set up of learning and development comes up (Centra and Gaubatz, 2003, p. 32).
For tutors to engage in significant discussions about race with the learners there are usually three aspects they need to have in mind. The first one is the lecturer/learner interaction. Coming up with a constructive association with learners in any course needs to take place on two stages.
The first one is to recognize the learners as a set. The tutor needs to be aware of grouping adherence and arrange for the ones who find it hard to conform to group pressure (Hernandez, 2001, p. 23). The second level points to individual contact between the tutor and the learner. Learning best takes place when there is a good rapport between the learner and his or her tutor.
The second aspect that tutors need to facilitate is attentive skills. This is achieved by way of voicing and body language (Boerman-Cornell, 1999, p. 69). Body and voice language also includes eye contact and the tutor must be attentive for nonverbal reactions from learners.
We will write a custom Essay on Social, Cultural and Gender Inequality from a Global Perspective specifically for you! Get your first paper with 15% OFF Learn More The third and final aspect that tutors need to embrace is different teaching styles. This is due to the fact that students learn best in various ways. There are those who are at home with visual presentations, those comfortable working in groups and those who get the points best by way of reading (Boerman-Cornell, 1999, p. 69).
Reference List Boerman-Cornell, W. (1999). “The five humors.” English Journal, 88: 66-69.
Centra, J. and Gaubatz, N. (2003). “Is there Gender Bias in Student Evaluations of Teaching?” Journal of Higher Education 70 (1) 17-33.
Hernandez, H. (2001). “Multicultural education: A teacher’s guide to linking context, process and content.” Upper Saddle River, NJ: Prentice Hall. 12-23.
Do People Inherit their Personality? Essay college application essay help
Table of Contents Introduction
Determinants of Personality
Introduction Personality differences are one of the primary factors that differentiate different individuals, because of the varying nature of peoples’ behaviors. Behavioral differences are evident in people’s ways of thinking or reactions to different occurrences in their immediate environments.
Therefore, personality traits define an individual’s profile in terms of character hence, determining how such individuals will interact with their immediate environment and other people. The question of the primary determinant of peoples’ personality traits is one of the most controversial topics in psychology, because of the varying arguments presented by different psychologists.
On one end, some psychologists believe that individuals acquire their personality traits through genetic inheritance; while on the other hand, some argue that peoples’ personality traits are products of the environment. Contrary to these two antagonizing notions, some psychologists believe that, both heredity through genetic inheritance and the environment play a role in shaping an individual’s behavior.
As research studies show, although individuals may inherit some personality traits from their parents, parental methodologies of nurturing children also contributes to shaping an individual’s personality (Nash
Miami School Negotiations: A Plan for the Mediating Process Essay a level english language essay help: a level english language essay help
Table of Contents Introduction
Introduction In all aspects of society life, conflicts are bound to occur. These conflicts are normal and may in fact contribute to the health of the community. However, the positive contribution of conflicts greatly hinges on the conflict resolution schemes which are employed. As such, it is imperative that the people involved in the conflict resolve the issues constructively.
Key to the constructive resolution of conflicts is the use of negotiation tactics and strategies in the mediation process. Stitt (2004) defines mediation as simply the act of facilitating negotiation activities so as to help the disputants overcome the various obstacles in the negotiation process and therefore get to an agreement.
In this paper, a review of a conflict between the Miami School District and the Miami School parents shall be made. An overview of the conflict in this particular case shall then follow with the major parties involved being identified.
The negotiation strategy to be used to address the issue will be discussed and the rationale behind it explained. In the end, the paper shall demonstrate the significance of the mediator’s skills in arriving at an agreement that suits parties across both sides of the divide.
Mediatory Role Negotiation and mediation are termed as procedures that are utilized in dealing with opposing preferences. Negotiation involves the discussion between the opposing parties with the aim of reaching an agreement. Mediation on the other hand is a form of negotiation involving the presence of one or more outsiders. In the negotiation process, the parties in question may choose to take an approach in which discussions are held concerning their respective interests.
On the other hand, mediation is a process that employs a neutral party/parties to facilitate the negotiation process between the opposing members. Shamir (2003) states that “mediation is an assisted and facilitated negotiation carried out by a third party.”
Since I have no direct interest in the conflict or its outcome for that matter, my role as a mediator is ideal. Impartiality on my part is an especially crucial consideration since if either party suspects the mediator of being partial or having vested income in the outcome, the process would fail.
Get your 100% original paper on any topic done in as little as 3 hours Learn More Poitras (2009) articulates that a mediator who is perceived to be impartial and only out to get a just solution will elicit the trust and confidence of the parties involved. The diplomatic nature of the mediator also increased the chances of achieving positive outcomes by facilitating unanimity.
The dispute The school board and the student’s parents have coexisted peacefully over the past many years. The Contention arose following the decision by the school board to redraw the school boundaries resulting in many students not being able to stay at their present school.
The main concern of the school board results from the unexpected increases in enrollment. The board feels that school boundaries have to be drawn in order to take into consideration these new realities in Miami. The school board feels that if no intervention is made, overpopulation in schools will occur leading to the overworking of teachers and a decrease in the education quality.
As such, the school board feels that redrawing of boundaries is an important step to ensure better services are provided to the students.
However, the parents who are the other major stakeholders in this conflict do not share the sentiments held by the school board. The parents are particularly concerned that the proposed plans will lead to a disruption of the student’s school life since many students will not be able to stay at their present school.
In addition to this, the parents feel that this move will lead to an increase in student’s travel time are well as have social impacts on the children. Owing to the fact that the children will be transferred to schools that have lower reputations compared to their current school, parents also feel that the quality of education will be degraded.
Negotiation Grounds Negotiation involves exchange of proposals and demands so as to reach a solution (Stitt, 2004). This particular case presents well defined goals by both parties involved. A goal is defined as a known or presumed commercial or personal interest of all or some of the parties to the negotiation.
We will write a custom Essay on Miami School Negotiations: A Plan for the Mediating Process specifically for you! Get your first paper with 15% OFF Learn More The goal of the school board is to proceed unperturbed with its redrawing of school boundaries so as to offer better services to the student population. The goal of the parent’s on the other hand is to preserve the school boundaries so as to ensure continuity and avoid the degenerating effects that the proposed new boundaries are bound to lead to.
Despite the presence of these polarized interests between the two sides, there also exist common interests by both the school board and the parents. Both parties are genuinely concerned about the well being of the local community in general and the students in particular.
Both parties therefore desire to reach a solution that will not alienate them to each other since the two entities have always coexisted peacefully. These joint interests are very pivotal in the reaching of an agreement.
Negotiation Strategy Having established the positions of the various parties and my role as the mediator, the negotiating and meditating process can occur. For the negotiation process to be undertaken a strategy has to be followed. The negotiating strategy that I will follow is the Integrative bargaining. Stitt (2004) affirms that “Integrative bargaining operates under the assumption that there is at least one settlement that results in a win-win situation for the various parties involved in the negotiation process.”
Each party will be required to reduce their demands or aspirations so as to accommodate the other party. The key factor that makes me favor this approach is that it tries to resolve the issue in an amicable fashion so as to ensure a health future relationship between the parties. Safeguarding of future the relationship between the parents and the school board is critical in these negotiation efforts.
The first step for me as the mediator will be familiarizing myself with the issue. I have therefore examined the background information so as to develop strategies on how to deal with both antagonists. I also intend to hold separate meetings with the concerned parties and clarified my role in the negotiation process. A mediator’s attempt to establish common values and experiences with the negotiating parties may yield to a good rapport with the parties.
As a mediator, once the goals and interests of both sides have been laid out on the table, I will be able to begin facilitating the negotiation process. I will begin by helping both parties better understand their interests and priorities. From this, it will be clear that the parents are not so much as opposed to the idea of the school board redrawing the boundaries as to the lack of involvement of parents in the process.
The parents view that this would result in crossing cultural and economic boundaries since the students would be placed in poorer districts. This crossing of lines would lead to a tainting of the community’s suburban image. It is therefore possible to appease the parents by having them elect members to be included in the boundary redrawing efforts. This will ensure that some of their interests are taken into consideration in this process.
Not sure if you can write a paper on Miami School Negotiations: A Plan for the Mediating Process by yourself? We can help you for only $16.05 $11/page Learn More The quality of education is one of the issues that are of high priorities to both parties. The need for redrawing the school boundaries is seen as inevitable by the school board. However, it can be done in such a manner that it does not lead to the high levels of objections.
As a mediator, I can look into ways that the school board can undertake this activity while ensuring that the travel time for students is kept to a minimal. The parents will however be willing to deal with the fact that economic boundaries may have to be crossed.
Through the course of the negotiation process, I will highlight an impasse created due to the parent’s perception that placing the students in a multicultural setting will result to negative influences. The parents believe that this will have a negative social implication since schools in the other neighborhoods have incidents of violence which the parents perceive to be as a result of culture.
By helping the parties to recognize these impasses, they can overcome the culturally-based impasses. Having done all this, it is possible that the two parties will reach an amiable compromise based on reducing their demands and dealing with the issues of high priority.
Since there exists goodwill and a desire to avoid dispute by both parties, it can be expected that both parties will fulfill their ends of the bargain therefore leading to a harmonious coexistence.
Conclusion This paper set out to demonstrate that mediation can be used in negotiations to help in the timely reaching of an amiable stand by both parties involved. Since there is a desire by both sides to come up with a solution that will be beneficial to the community, both teams are likely to engage in negotiation efforts to constructively resolve the conflicts at hand.
Compromises will have to be made and both teams will have to agree on terms that are acceptable to all parties. The role of the mediator is invaluable in that it enables the conflicting parties to better understand their interests and also facilitates the moving forward of the negotiating process according to the needs and pace of the parties.
References Poitras, J. (2009). What makes parties trust mediators? Negotiation Journal, Volume 25, Issue 3, Pages 307-325.
Shamir, Y. (2003). Alternative Dispute Resolution Approaches and their Application. PCCP Publications.
Stitt, A. (2004) Mediation: a Practical Guide. Routledge Cavendish.
Comparison of Night by Elie Weisel and Cry of the Beloved Country by Paton Compare and Contrast Essay scholarship essay help
Elie Wiesel’s memoir Night gives a thought provoking account of the ruthless maltreatment of his family during the Holocaust by Nazi Germany. Wiesel was brought up in the mountains of the present day Romania and in 1944, at fifteen years old, his family was captured as part of a mission by the Germans to torture the Jews. Thereafter, Wiesel and his dad were detached from his youngest sister and mum at Auschwitz.
All the family members died in different circumstances leaving the young Wiesel behind. Alan Paton’s novel Cry, the Beloved Country, is a commanding, spare, poetic modern classic that protests against the structures of the South African society that would lead to apartheid in the 1940s. The novel tells the story of Reverend Stephen Kumalo who undertakes the difficult and expensive journey to Johannesburg from the remote village of Ndotsheni (Paton, 1).
He makes the journey in order to find his wayward son, Absalom, and assist her sick daughter, Gertrude. In as much as the two novels are distinct, they portray the same thematic link: good and evil in the society.
To begin with, both the two novels give a portrayal of social breakdown and racial injustice in the society. The society represented in Cry, the Beloved Country, is unjust, segregated along racial lines in which the white people have assumed ownership of the most profitable farmland from the black people.
For that reason, blacks have been compelled to migrate from their tribal villages to try to find work in cities like Johannesburg. In the cities, white businesses rely so much on the labor provided by the blacks, for which they work for subsistence wages.
Since the blacks have been forced to leave their traditional social structures such as adherence to morals and reverence for the elderly in the society, social breakdown has inevitably followed. Because the blacks left the traditional social structures that lent stability to their lives, the crime rate among the blacks is increasing at a fast pace.
The novel Night, by Elie Wiesel, also portrays the theme of social breakdown and racial injustice in the society. The Nazi’s captured and killed so many Jews after forcing them to endure treacherous situations. Wiesel notes, “Without passion, without haste, they slaughtered their prisoners” (4). Their oppressors did not even spare the weak among them.
Get your 100% original paper on any topic done in as little as 3 hours Learn More The Nazis purposely withheld proper means of transport and forced the Jews to travel in cattle cars to the concentration camps. By doing this, they placed their voiceless prisoners on the same level as the animals. Therefore, this undermined the significance of the Jewish existence, dehumanized them, and belittled their self-esteem.
The novel depicts instances of the breakdown of the Jewish social structures. Wiesel witnessed occasions when sons turned against their fathers by abusing them, abandoning them, or fighting with them. The Jews themselves abandoned the traditional social structures that lent stability to their lives when they started turning against each other in the concentration camps. In addition to the kapos, who were also Jews, they never treated each other as brothers and sisters.
Even though the two novels give an illustration of extreme social injustices, they also have a human heart. In Cry, the Beloved Country, the sense of despondency is envisaged by the likelihood of reunion amongst the races and the blacks coming together once again.
Even in the evil parts of the book, bright spots wherein individuals show human love to each other, not considering the race, are evident in the story. For instance, a white man offers free transport to blacks who were on foot because of a bus boycott. Another show of human heart is whereby Kumalo and Jarvis desperately search for their sons to reconcile with them. Although Kumalo finally discovered that his son had changed to an evil man, he endured the ordeal of the trial with him until he was sentenced to death.
Jarvis is depicted to have undergone a change of heart when he tried to reconcile with his dead son through his writings that he had left behind. In the book, Paton seems to imply that societal change is possible if it can start to be effected from people’s heart. The novel upholds that such change is possible in the future.
In Night, instances of compassion, as depicted by the relationship between Elie and his father, are evident. In the concentration camps, Elie did not want to give up because he never wanted to leave his father alone since they had been separated from the other family members.
A number of kinships portrayed in the novel are very different from that of Eli and his father in that the sons abuse, abandon, mistreat or kill their fathers. During the Holocaust, the Jews changed dramatically because there was scarcity of food and everyone was struggling for his or her own survival.
We will write a custom Essay on Comparison of Night by Elie Weisel and Cry of the Beloved Country by Paton specifically for you! Get your first paper with 15% OFF Learn More Amidst the cruelty and selfishness that ruptured familial bonds, Elie showed compassion to his father. This strong bond between the father and the son illustrates that Eli’s compassion and solidarity are stronger forces for his continued existence than his instinct for self-protection.
In Night, Eli seeks to find an answer to the questions he was having, but there is silence and he seems to get no answer. Eli asks, “Where is God?” but there is no divine response. He failed to understand why God could permit such a torture to be experienced by devout worshippers. Another type of silence in the book is seen when the Jews failed to resist the oppression that they underwent during the Holocaust.
On the other hand, in Cry, the Beloved country, Kumalo is able to get answers to the questions he was having. Even though he was going through tough times, his only solace came from faith in God. The trial of his son shook his faith but never broke it. He spent most of his time in prayer in order to get the answers from God. Unlike Eli’s case, Kumalo was able to find comfort from fellow compatriots.
These two books are so rich, so proficient in describing the trouble, the dissatisfaction, and the unbelievable misery in a torn planet. Understanding the past is important when one wants to understand the future. Therefore, these novels remain relevant in our current society.
Currently, the world is full of various atrocities that parallel the situation in South Africa before apartheid and the oppression of the Jews during the Holocaust. In spite of these violence and gloom, the novels remind us that we have the power to change the world. Everyone has the potential to do good. Although the novels are set in different parts of the world, they indicate that at times good can prevail over evil or on the contrary, evil prevailing over good.
Works Cited Paton, Alan. Cry, the Beloved Country. New York: Scribner, 1948. Print.
Wiesel, Elie. Night. New York: Hill
Paris and Its Tourist Places Report college admission essay help
Paris is fondly represented as a city where romance thrives and it is for this reason that visiting and the sites and city is appealing. Paris is often a venue of many entertainment and social events such as large fashion shows and movie launches among others. The city is the capital of France and is relatively small by the standards of most capital cities of the world.
This provides would be visitors with a major advantage since the sites are mostly within walking distance and allows the visitor to take in as much of the city as possible. It is reported that the French are stylish and flirtatious, the architecture is memorable and the nightlife and restaurants are well suited for the pursuit of pleasure and romance.
The city is split by the Seine River into the left and right banks and is divided into 20 districts which spiral from the center. With a city map easily available in the town book stores, visitors can stroll to their hearts desire visiting the museums, landmarks and numerous restaurants in Paris (HotelTravel.com).
According to history, the city was founded around the 3rd Century BC on what is today referred to as “lle de la cite” (HotelTravel.com). The origins can be traced to a tribe of Celtic Gaul’s known as Parisii. After decades of conflict between the Roman’s and the Gaul’s, the Roman’s took the city and in 52 BC and later introduced Christianity in the 2nd Century AD.
The Roman’s were overrun by the Frank’s in the 5th Century AD in 508 AD, the conquerors (Frank’s) united Gaul as a kingdom and made Paris the capital renaming it after the original inhabitants. This marked the beginning of the city that has survived numerous revolutions and global events to date.
The Parisian climate is best at springtime, despite the fact that it may at times be a bit wet; the city is usually very vibrant during this season. The winter also has plenty of activity with many cultural events taking place. During the summer, the weather and the city in general are usually warm and lazy; many Parisians leave the city for the beaches located to the west and south of France. However, this trend has changed in recent years and the city is not quite as desolate as it used to be a few decades ago (HotelTravel.com).
Paris is a very popular tourist destination receiving over 30 million tourists annually (Places in France.com).For entertainment the city offers a wide variety of options, it has two popular opera houses, the spectacular Stade de France which hosts large sporting events such as the World Cup in 98, the unique cabaret shows of the Moulin Rouge and many other attractions. Indeed a trip to Paris would be incomplete without a visit to the famous Eiffel Tower.
Get your 100% original paper on any topic done in as little as 3 hours Learn More The tower built on the Champ de Mars by Gustav Eiffel stands at 324m high and is among the most recognized structures in the world. Other beautiful and memorable sites that are a must see include the Arc de Triomphe, Notre Dame Cathedral, Avenue de Champs-Elyees, Place de la Concorde and the Luxor Obelisk. The city indeed has a lot to offer including museums, boat rides, amusement parks and much more (Places in France.com).
Travel Item Approx Cost Air Fare – London Paris Return (CheapFlights.com) 56 Pounds Car Rental – economy form7 days (arguscarhire.com) 198 pounds Hotel – 1 star cost per day bed and breakfast Approx 330 pounds X 6 Days = 1980 pounds Suggested Activities Visit Eiffel tower, Arc de Triomphe, Notre Dame Cathedral, Avenue de Champs-Elyees, Place de la Concorde, and Luxor Obelisk. Enjoy a meal on a boat on River Seine. Visit the amusement parks. Sample Parisian nightlife. Approx 25 pounds daily X 6 = 150 pounds Total Cost Approx 2400 pounds Works Cited ArgusCarhire.com. Argus Carhire. Web.
CheapFlights.co.uk Cheap Flights. Web.
HotelTravel.com. Hotel Travel. Web.
Places in France. Travel Guide to Paris the Capital City of France. Web.
Travelpack. Travelpack. Web.
Rhetorical Analysis of the Article scholarship essay help: scholarship essay help
Structure Firstly, we have to mention that the distinction between structural and stylistic peculiarities of persuasive essay writing have to be taken into consideration. It is commonly preferred to analyze the structure of the essay at first, looking for the author’s methods of achieving his/her purpose of persuading the audience.
Hence, at the beginning of the peace of writing under the name ‘Black Widows Recruited for Terrorism in Russia’, a reader can already observe the author’s attitude towards the issue or a problem. The very first sentence of the essay’s introduction provides the contrast in generalizing information, which indicates importance of this picture changing the hundreds of people’s way of thinking. Generally, the author’s task at the beginning of persuasive piece of writing was to attract the readers’ attention.
As a matter of fact, the writer has accomplished this task by choosing the technique of opening with a strong statement with slight exaggeration. Having further introduced the main thesis of the essay and having given some background information, the writer moves smoothly to the body of the piece.
In the main part of the essay the author represents his main arguments and reasons, which confirm his thesis statement. Briefly, the first body paragraph offers a distinct case of an act of terror realized by women. The author empathizes further the distortion of a perception of woman’s function in the society.
The second paragraph describes the phenomena of ‘Black Widows’, who being in a flow of revenge were committing crimes. All the proceeding paragraphs are aimed at backing the points stated above. These paragraphs have purpose to explain and give reasons for a phenomenon, woman terrorism in particular.
However, we have to point out, that the author did not use the technique of including a fully distinguished rebuttal section into the main body of the essay. Instead, the writer has directly come to conclusion, which was an appeal to certain people, in particular legislative establishments, which can work on the ways of improving the situation of ‘Black Widow Terrorism’.
Style Factual Information
Facts are one of the most powerful means of persuasion. The author in his article has used a considerable amount of facts, which one can be checked on veracity. Introducing factual information was a reasonable way of supporting one’s point and offering the issue for further discussion;
Get your 100% original paper on any topic done in as little as 3 hours Learn More Appeal to Authority (Quoting)
It is always highly desirable to back u your opinion with particular thoughts of experts, which are already professionals in their field and can offer a reader security and sure about the words they say or prove. For example, in the current article a reader may observe the following personalities as Speckhard and Yulia Yuzik.
Appeal to Examples
A variety of examples, which have been used in the article, are quite an effective mean of persuasion.
Audience On the whole, the article ‘Black Widows Recruited for Terrorism in Russia’ is aimed not only at the legislation establishments, who are empowered to change the increasing processes of woman terrorism, but also at an educated general public.
The issue of woman terrorism and its reasons may be a topic of consideration for psychologists, sociologists and representatives of other social studies, who are willing to join to finding the solution to this problem.
Rhetorical Strategies Appeal to Reason
The author has developed his arguments being guided by motives and reasons. He bases his conclusions only with reference to authoritative people and facts.
Appeal to Ethos
The latter implies credibility and reliability of the author. The writer of this particular essay is considered to apply this rhetorical strategy successfully, while using only credible sources to develop an argument. Further, the writer sets a common point through admitting beliefs of the opposite sides of an argument. Last, but not least, the author has organized his article in an easy to follow pattern.
Appeal to Emotions
Appeal to emotions is one of the key points in persuasive essay. As far as our mind is inclined to visualization and sensual perception on the whole, this technique may appear a useful tool for persuading. We can state, that the author of the article has managed to achieve expected results through appeal to audience’s emotions. The writer uses emotionally colored language, which induces the reader to react correspondingly. E.g. a cherubic teenager smirking as she waves a pistol in the air
We will write a custom Essay on Rhetorical Analysis of the Article specifically for you! Get your first paper with 15% OFF Learn More In general, the author of the article has achieved the result in arguing over the question of woman terrorism, its reasons and appealing to the legislative bodies and all people on the whole to contribute to solving this problem.
Works Cited Lunsford, Andrea “Everything’s an argument” Bedford/St. Martin’s; Fourth Edition edition. (December 2007): 123-134
Schuster, Simon „Russia’s‚ Black Widows‘: Terrorism or Revenge?“ (Wednesday, Apr. 07, 2010) http://content.time.com/time/world/article/0,8599,1978178,00.html
Racial and Ethnic Inequality Essay college application essay help
Table of Contents Introduction
Introduction This essay examines racial and ethnic inequality based on an article by Erlanger Steven. The article indicates that racial profiling by the police in Paris is still a sticky issue that has to be addressed.
Basing on different sociological perspectives, the article is analyzed towards understanding the phenomenon and recommending a policy framework. Good policy and grounded initiatives are the only sure way of dealing with racial and ethnic inequality.
Article Summary An article by Erlanger reports that police in Paris harass black and Arab men more than their white counterparts. A research done by the “open society justice Initiative” on “ethnic Profiling in Paris” indicates that police in Paris stop and do identity checks on black and Arab men more prevalently than is the case for white Paris men. This study confirms the wide spread accusations or racial profiling leveled against the police. For one white man checked, at least six blacks and 7 Arabs are checked.
Secondly, the study also established that clothing was a major factor used in profiling individuals. Out of the total population checked, those found wearing cloth that is representative of French youth culture formed 47% (Erlanger 1). Thirdly, out of those stopped, blacks and Arabs were more susceptible to police frisking and detention. From interviewees in the study, it is clear that police target youths on a purely racial line.
Article Analysis Racial and ethnic inequality has been a big challenge or stumbling block in the way people interact around the world. Different sociological perspectives have been proffered to explain the phenomenon of racial and ethnic inequality or discrimination. There are four main sociological schools of thought i.e. the functional theorists, the conflict school, the interactional theorists and the labeling school of thought (Arrighi 105).
The functional perspective focuses on how ethnic and racial inequality advances the interests of different groups in society (Arrighi 107). Theorists in this school of thought although acknowledging the fact that racism or ethnic discrimination cannot be admired, they point out that this phenomenon is sustained by the function it plays (Schaefer 253).
In most cases, racial or ethnic discrimination is sustained by the purpose or role it fulfills especially for the dominant group. In the case of Paris, as presented in the article, discrimination against minority blacks and Arabs serves as a way of asserting dominance of the white majority in society.
Get your 100% original paper on any topic done in as little as 3 hours Learn More Secondly, through discrimination, the dominant group manages to keep the minority checked i.e. it denies them the freedom necessary for self actualization and enjoyment of life in Paris. Largely, discrimination gives the discriminating group a good feeling or airs. The airs that come with understanding the perceived competitor is subdued sustains racial and ethnic inequality and discrimination.
On the other hand, functional theorist points out that racial and ethnic discrimination makes society dysfunctional in many ways (Schaefer 253). The only way of ending racial and ethnic inequality and discrimination is to help people realize how dysfunctional such attitudes and dispositions are. For example, police in Paris belief that much crime is committed by black and Arab youths.
This may be true; however, the major reason why these minority groups resort to crime or delinquency is the frustration from not being able to live in peace like the majority. As the frustration due to denied opportunities and harassment increases, phenomenon like the violent riots that were witnessed in Paris in 2005 cannot be avoided.
The second sociological perspective on ethnic and racial inequality is the conflict perspective. Conflict theorists look into the phenomenon of racial and ethnic inequality in terms of conflict between different classes in society. In line with Marxist thinking, the economically dominant do not want the less privileged to become empowered (Schaefer 253). The bourgeois cannot allow the enlightenment and empowerment of the proletariat.
According to the exploitation theory, proffered by conflict theorists, economic competition and related conflict is the major explanation as to why discrimination persists. The herd mentality and close identification with race or ethnic group results from a self preservation instinct. In the mind of many in society, the other poses an economic threat.
In the case of Paris, many Arabs and blacks are considered largely as unwanted aliens on sorts. As indicated in the article, those perceived as immigrants especially from Africa are targeted most. One reason why they are targeted would be to ensure they do not assimilate and rise within the economic echelons (Arrighi 110).
As the conflict theorists explain, racial discrimination does not serve society. It basically leads to acrimony and dissatisfaction in society. The actions of police make Arabs and blacks see them as enemies. As a result, the two groups cannot work harmoniously for the good of society.
We will write a custom Essay on Racial and Ethnic Inequality specifically for you! Get your first paper with 15% OFF Learn More The blacks and Arabs continue seeing whites as oppressors while the whites see the others as unwanted and unworthy competition of sorts. Such like conflicts have precipitated into xenophobic attacks.
However, racial and ethnic discrimination can not conclusively be explained by the conflict perspective. The exploitation and minority is not entirely about them being an economic threat. The findings presented in the article point more towards a labeling perspective or explanation of ethnic and racial discrimination. The blacks and Arabs are not discriminated because they are a threat to the economic well being of the whites but rather because they have been labeled as more likely to do criminal acts.
The authorities, after following historical data, are convinced of prevalence of crime or given characteristics among a given group. This then becomes the label and all members of the group become suspects of sorts. As the study presented in the article indicates, labeling does not help much as it only creates an angry lot. Many black and young Arabs are angry because they feel targeted on the basis of color.
The final perspective on racial and ethnic inequality is the interactional view. Interactional theorists indicate that level of interaction and mode of interaction either fuels or stops racial and ethnic discrimination. As reported by (254), the contact hypothesis, proffered by interactional theorists posits that racial discrimination is lowered by increased interaction between people of different racial groups that are of relatively equal social or economic status.
Interaction with others helps individuals to appreciate that beyond the color difference, human beings are largely the same or similar. Race or ethnicity is a mere accident. As people interact, they are able to challenge their own leaned stereotypes and prejudices leading to acceptance of others.
Conclusion In conclusion, authorities have to look at the issue of racial and ethnic discrimination a little more carefully. If it is not checked, it leads to conflicts that can turn violent as witnessed in Paris in 2005. Policy guiding police interaction with populace has to be geared towards fairness in the way the treat all citizens. As an official indicated in the report, training can play an important way in changing outlook.
Police and other citizens have to be helped to understand how other groups are functionally important, how the groups contribute in the economy, why the labels against them are prejudicial and stereotypical. Finally, forums and ways of facilitating interaction between police and Arab or black youths can help dissipate the prejudices.
Works Cited Arrighi, Barbara, A., Understanding Inequality: the Intersection of Race/Ethnicity, Class, and Gender .Maryland: Rowman
Analysis of the reading experience for the “Framing Class” Essay college essay help near me: college essay help near me
The writer of the essay introduces and actually bases most of the opening paragraphs of the essay on how the media frames the issue of class distinction in society. With proper usage of examples, it is easy to see how the media defines the rich, the middle class and the poor.
This part of the essay is very interesting to read and it is easy to understand what the writer is trying to propose. The challenge comes in the paragraph introduced by the title “The realities of class” (Kendall, 236). By introducing the facts and figures, the author seems to contradict herself.
Reading through at first, it almost seems that the writer is trying to argue that the statuses of individuals is determined by economic forces in a real-life situation and not dictated by the media as she had earlier said. The creative piece that had preceded this section looses its substance though it had initially made a lot of sense. While reading through the paragraphs embodied in under the sub-title “The realities of class” the smooth flow of ideas from the initial part of the essay is interfered with. It becomes easy to lose focus and most of the time I found myself getting tempted to skip this section altogether.
The part with the statistical data was the most difficult to try and focus on and it was not until I got to the later paragraphs that I realized its connection to the development of the entire essay. However, even then I still did not find it absolutely necessary and I reached the end of the essay thinking that the author could have made her point without getting into the intricacies of economics.
In order to understand the section titled “The realities of class” I had to devise a strategy that would enable me connect it with the rest of the essay. This plan involved some personally crafted approaches to enable me make sense of the section. These approaches included:
Get your 100% original paper on any topic done in as little as 3 hours Learn More Since I already knew that this paragraph was coming, I would spend some time to carefully read the section and try to understand the importance of every sentence in the section. I should be prepared to expect some change in the flow of the essay when I get to this section and will therefore not get disappointed to find it almost fully different from the initial paragraphs of the entire essay.
The section contains facts and figures which on the face of it could be slightly intimidating. However, in order to understand the section, I will try not to get scared by the numbers and will spend time to find their relation to the general topic. This after all is not an economics paper and it would be safe to assume that the author did not intend for the figures to confuse the average reader. Therefore, chances are that it will not take a lot to make sense of the data.
I will try and avoid the temptation to get over with this section of the essay and move on to the next part. This will be achieved by setting out from the onset to only proceed once I have completely understood the author’s intention in including it in the essay. Sentences that did not initially make sense will be read through attentively and if need be, they will be re-read until that point where I am satisfied that I have made sense of them.
After applying this strategy, the message of the author has now become clear. Contrary to initial opinion, the writer is not trying to deviate from the topic but is instead using the numbers to emphasize her argument that the media should try to positively cover issues of the poor and the middle class.
For instance the percentages of people in the different categories of wealth have been used to emphasize the point that a majority of the population is in the middle and the low class sub-groups. With the super rich and the very rich altogether making a measly 1% it does not make sense for the media to dedicate a huge percentage of their airtime and paper space to address the issues of the people in this class.
This essay is targeted at illustrating how improperly the media have framed the issue of class differences and it is supposed to come up with recommendations on how they can improve their performance. It therefore makes sense for Diana Elizabeth Kendall, the author, to use facts and figures from general society in order to support her argument. Failure to do this would have made the essay lose all the credibility.
Using the strategy in analyzing the essay has made me aware that it is not wise to ignore some parts of a reading on the premise that they do not rhyme with what had been initially read. The strategy will definitely come in handy in analyzing other pieces of literature and will be used again to enhance understanding.
Work Cited Kendal, Elizabeth. Framing class: media representations of wealth and poverty in America. Maryland: Rowman
Status, role, primary groups, and secondary groups in social interactions between different racial and ethnic groups Report writing essay help: writing essay help
Status is the ranking of groups or individual persons within a certain and specific perspective based on a given criteria. This perspective refers to the hierarchy of esteem and reputation that exists between certain groups. It therefore establishes which group or individual shall interact with which other group and how that shall be done in accordance to the respect disserved from by given group.
Therefore, roles in a given status group can be stratified according to the given expectation of the group, for example, cooks and caregivers or can be got from experience. As a result, functions include the manner a certain group is patterned in order to perform its function for the sake of the other groups as a whole.
The society is made up of various types of groups which have different racial and ethnic backgrounds and have a certain degree of cohesion due to common interests and values in life like race, religion and ethnicity. In the society there are various types of groups which are very different from each other. First we have the primary groups.
This group is usually small in number and the group has members who are very personal and affectionate to each other. Members of this group have a relationship that is usually kinship- oriented for example families. The relation between this group lasts for so many years with a face-to-face communication.
Secondly, we have the secondary groups; they are much larger than the primary groups and include formal and institution type of relations. This group can last as long as the members do not disband it, therefore they are not permanent as the primary group. Roles in this group can be interchanged between members and it is more tenuous and lacks the affection displayed in primary groups.
There are times when the primary group may be represented in a secondary group setting for example attending college represents association to the secondary group while there are relationships that were developed in the primary groups that a person belonged to. On the other hand, there are other organizations in the secondary setting that care affectionately about the welfare of another while a family in a primary setting, individuals may be hostile towards another thus there can be variances in the groups.
Hence from the above groupings of the society, different racial and ethnic groups have shown to see their own social status in a different way from the other. For example in a primary group, some ethnic groups like the Latinos and African Americans have shown to hold in high esteem the role that grandparents perform in the society and therefore they subscribe to that ideology than any other ethnic groupings like the white Americans.
Get your 100% original paper on any topic done in as little as 3 hours Learn More On the other hand the status in a secondary setting, classmates in college have placed less emphasis on the role of ethnicity or race. In this group, the role of the members in the classroom can be interchanged to suit one’s own liking by merit and not based on the ethnicity of the individual.
In addition, the members of this group display different characters that they acquired from their own ethnic and racial primary groups and they tend to believe and act according to the norms of that group. However, they are tolerant to each other which make it possible for secondary group members to in interchange their roles without conflicts.
In a primary setting, an ethnic group like African Americans subscribe to the role that a father has to a family more than white Americans who though believe in the importance of a man to a family, do not subscribe to that norm as depicted by African American families.
In conclusion, it can be held that the status role and groups that an individual or society belongs to influences the type of social interaction that will occur between them and the way they view each other’s culture and way of life.
Trading symbol from NYSE Term Paper college essay help near me
Table of Contents Introduction
NYSE symbol: SAM
Brief history of The Boston Beer Company, Inc
Performance of the Boston Beer Company, Inc
Introduction The New York Stock Exchange (NYSE) is the largest stock exchange in the world in terms of market capitalization. In 2007, the NYSE merged with another company, Euronext so that the entire stock exchange became fully electronic.
The signing of the Buttonwood Agreement in May 1792 was the precursor to the formation of the current NYSE which began with less than 50 stocks. There are over 2,500 securities listed on the New York Stock Exchange to date though the number is not constant since new securities as well as tradable securities are added or delisted regularly. It is currently located on 11 Wall Street in lower Manhattan, New York City and the listed companies at the NYSE have a collective capital base of over US$25 trillion.
NYSE symbol: SAM The Boston Beer Company, Inc. (NYSE: SAM) is a publicly owned company listed in the NYSE as a component of the brewery industry. The company was first listed on the NYSE on 21 November, 1995 after selling part of its capital to the public as common shares.
Brief history of The Boston Beer Company, Inc The Boston Beer Company, Inc was established in 1984 in Boston, Massachusetts by three individuals and initially begun its operations by contracting the Pittsburgh Brewing Company for the brewing of its brands prior to the establishment of The Boston Beer Company’s own brewing plant in Cincinnati.
Boston Beer Company is the current largest American-owned brewery after the merge of the previous largest company, Anheuser Busch with the Belgian-Brazilian Company InBev on November 18, 2008 to form Anheuser Busch InBev -AB-IB (Jackson, 10).
Performance of the Boston Beer Company, Inc In 2005, The Boston Beer Company (NYSE: SAM) attained fourth quarter net revenue of $64.8 million, an increase of 16% over fourth quarter 2004. Net revenue rose up by 9.7% to $238.3 million in 2005 compared to the previous year (Roberto 7). There was also an increase in net revenue per barrel mainly because of price increases and a change in the package mix (BBIC 8).
Advertising, promotional and selling expenses increased by $6.0 million, due to higher shipment fuel costs, selling costs and promotional investment supporting the brands (Fuhrmann 10).
Get your 100% original paper on any topic done in as little as 3 hours Learn More In general, the Better Beer category of the company grew by 8% while that of the Craft beer grew by 9%, and the end result was a 5% growth of the company for the full year 2005. The Company had net income of $15.6 million, or $1.07 per diluted share with a net revenue increase of $21.1 million or 9.7% because of the augmentation in shipment volume along with a 2.4% increase in net revenue per barrel and thus a rise in the share value (Jackson 7).
In 2006, fourth quarter net revenue was at $73.3 million due to an increase in shipment volume and a net revenue per barrel. Net revenue rose by 20% to $285.4 million in 2006 relative to 2005 revenue (BBIC 7). Gross margin for the fourth quarter 2006 dropped to 56.0% from 57.7% in the fourth quarter of 2005 because of rising supply chain costs perpetuated by the increase in beer demand and increase in package material costs (Roberto 8).
There was also an increase in net revenue per barrel is due to package change costs.Net income for 2006 was $18.2 million, or $1.27 per diluted share, which was a notable increase of $2.6 million, or $0.20 per diluted share compared to the previous year. Net revenue rose to $47.1 million while gross margin as a percent of net sales was 57.6% mainly due to net price increases induced by unfavorable packaging material and supply chain costs.
In 2007, the fourth quarter net revenue was $92.2 million which was perpetuated by an increase in core shipment volume (BBIC 6). The 2008 fourth quarter net revenue grew by 13% with the net income being $3.6 million mostly motivated by the raise in costs of raw and packaging materials (Fuhrmann 11). Other expenses included the new Pennsylvania Brewery which brought about start-up costs and the Latrobe Brewery asset impairment charge.
The net revenue for the fourth quarter of 2008 increased by13% to $103.8 million, because of volume and pricing gains (BBIC 4). Net income for that year fell by $14.4 million, or $0.97 per diluted share to $8.1 million, or $0.56 per diluted share relative to the to previous year mainly due to the increases in cost of goods sold, advertising as well as promotional and selling expenses(BBIC 4).
In addition, the Boston Beer Company issued a recall in April 2008, after a third-party supplier responsible for a fourth of the bottles used the Boston Beer Company manufactured defective bottles which contained small pieces of glass (Jackson 7). Consequently, the share value of the company’s shares fell by over 3% after the recall leading to the drop in net income.
2009 saw the net revenue for the fourth quarter rise by $3.4 million to $107.2 million again mostly because of core volume gains. The net revenue of the year 2009 rose to $415.1 million a 4% increase (Fuhrmann 14). Net income for 2009 was $31.1 million or $2.17 per diluted share, which is an increase of $23.0 million, or $1.61 per diluted share when compared to 2008(BBIC 3). Product recall costs of 2008 were $22.8 million which led to improved gross margins of 5% in 2009.
We will write a custom Term Paper on Trading symbol from NYSE specifically for you! Get your first paper with 15% OFF Learn More 2010 is a promising year for the Boston Beer Company especially with the launch of the new spring seasonal, Samuel Adams(R) Noble Pils that continues to enjoy a favorable reception by consumers, and traders (BBIC 2). There are still existing challenges such as increased competition from domestic forte brands as well as regional craft brands and competitive pricing though current approximation of for 2010 is in the range of $2.35 to $2.65 earnings per diluted share.
Conclusion Since the listing of The Boston Beer Company in the NYSE, it has been able to make tremendous progress mainly due to the company’s consistency in effective performance and corporate finance. The value of NYSE:SAM is currently ranging between $30.70 and $56.40 with the theory and practice of corporate finance being a major contributor to the bullish activity of the shares.
Long term Capital investment decisions such as the opening of the Pennsylvania Brewery in 2008 and the IPO in 1995 have all been profitable even with initial losses being experienced. The company has financed most investments with equity and shareholders are frequent recipients of dividend unless in occasions with reduced income such as 2008.
Working capital management has led the company to reduce advertising, promotional and selling costs since 2008. Such action is being amplified by cutbacks in freight expenses to wholesalers, addition of sales staff as well as better advertising rates and more efficient spending by the company to equalize the increase in salaries. Consequently, advertising and promotional costs as well as cost of sales sustained in 2009 declined by $11.3 million relative to 2008 costs.
Works Cited Fuhrmann, Ryan. Sam Adams Brewing Growth in the U.S. 2010. Web.
Jackson, Sally. The Boston beer company to ask for federal regulations requiring full disclosure on beer labels. 1996. Web.
Roberto, Michael. Anheuser Busch and Sam Adams, 2008. Web.
The Boston Beer Company, Inc (BBCI). Investor relation center: Archives. Web.
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Nelson Mandela “Freedom in Africa” Research Paper essay help site:edu: essay help site:edu
Table of Contents Introduction
Apartheid and Oppression
Demonstrations, Detention and Mass Killings
Freedom in Africa
Introduction It can be difficult to understand the meaning of oppression if at all one has never experienced the struggles coupled with oppressions hence, the desire to liberate from shackles of oppression. However, it is not easy to find the way out of oppression, especially when the oppressors seem to gain much from their egoistic acts. This has been the story in Africa, the story of oppression from the colonial masters. Yes, indeed it is the story of oppression between white settlers and Africans, fighting for resources and power. Nevertheless, in order to gain freedom, individuals or groups of people must have strong determination.
On matters of freedom, there are two warring groups fighting to gain something or protect their legacy. Each group has its own demands, of course by realization. Thus, since the disparities between the groups are many, the subjugated group will find it hard to fight for freedom. Nevertheless, if the group remain adamant and plan well, the situation will one day rectify where, the once mighty and feared will turn powerless. (Melber, 2006, 261-278).
At some point, the struggle for freedom can include mass killings, detention, rape and racial discriminations. Nevertheless, the two parties receive equal blame for their respective participation for either oppression or freedom. For example, the struggle for freedom in South Africa is one of the best examples of freedom in Africa so far. This incredible enlightenment came from Nelson Mandela who for his quest for African freedom did not lose self-determination to press on until finally declared, first past the post.
In the quest of freedom for Africa, Nelson Mandela has been a reference figure to many people who are still fighting for freedom especially in Africa. His enduring in addition, tireless devotion, became an ingredient of downtrodden semantics of the oppressors. South Africans were to fight their enemies and tormenters in order to achieve freedom.
On the other hand, the South African apartheid had claimed more from them hence, calming and breaking its foundations was a vision to achieve. Nevertheless, Nelson Mandela is one key inspirational figure in social and political sceneries. This man tirelessly fought for oppression and racial discrimination of South Africans. His participations on the antiapartheid rule in South Africa have won him a Nobel Peace Prize, leave alone being the President of South Africa.
The country that was once marked by oppressive tactics is now a figure of freedom in Africa. He led the country to reject colonial rule and one race government, into a rule of the majority and multiracial regime. Tirelessly, Nelson Mandela fought for the respect of human rights and equality whether white or black. (Mandela, 1990, pp. 2-48).
Though Nelson Mandela’s journey was marked with setbacks, epic struggles and strange happenings, the spirit and desire to achieve his visions renewed his hope and determinations, leading to his historical triumphant tribulation. Interestingly, Nelson Mandela grew up in an environment full traditions, cultural worships and social African elegancies.
Get your 100% original paper on any topic done in as little as 3 hours Learn More However, as he grew up, it came to his realization that, apartheid rule was dominant, representing the most cantankerous and successive system of oppression and discriminations. South Africans had struggled in vain to reject this system. They feared death as anybody who was going contrary to this system, faced dire consequences including death.
Thus, South Africans, like any Africans during the period of colonialism, had to fight on notwithstanding of threats, in order to end oppression. The deaths had to cease no matter how long it took, so that Africans create their own administration full of African values, freedoms and tranquility.
Apartheid and Oppression Like White people, Africans also needed an environment free of oppression and racial discriminations. Indeed, Nelson Mandela is the founder of freedom in Africa. Over the decades, Africans have been struggling to achieve justice and freedom in all speckles of life. This is the reason why, heroic, self-determined brave men and women who do not fear death through hanging or Police brutality voyaged to hasten and achieve liberation. The pillaging periods of social and national enslavements educated Africans that, they had to fight in order to achieve liberation, and that freedom is necessary for smooth survival and prosperity.
However, people can only win the war through visions and formation of peace units. For example, driven by hunger of justice, the South Africans decided to mould machinery called, African National Congress (ANC), which will act as a spear towards freedom. Among its top leaders, was Nelson Mandela who together with other eminent leaders, decided to lead a generational front of achieving freedom.
The group would stage protest marches as a way of uniting all those who wanted freedom. The white people oppressed South Africans in an unprecedented scale. For example, in order to rule well, Nelson Mandela realized that, the regime had divided the country along racial and ethnic lines, in what many termed, divide and rule system. A particular grouping represented each race or ethnic group. There groups included, the Colored People’s Congress, Communist Part, people from Dutch descendant fell under Afrikaners, South African Congress, and the African National Congress (ANC).
However, these groups thrived under the monarchial White National Party and it actually dictated what these parties did. In addition to social and ethnic segregations, the regime allocated about 87 percent of South African land to white settlers, leaving eight million South Africans to share the remaining 13 percent. In 1912, Mandela joined ANC with a view to quest for freedom. (Richardson, 1978, 185-219).
This party led protests and led mischief to the ‘notorious state laws’ which the regime abrogated to a level of deity. In fact, the regime had even enacted an oppression policy with a mission to achieve their demands. Nevertheless, the South Africans under the umbrella of ANC, decided to brawl on clandestinely, up to the time when they could achieve freedom. The ANC had to defend its members from the oppressive apartheid administration.
We will write a custom Research Paper on Nelson Mandela “Freedom in Africa” specifically for you! Get your first paper with 15% OFF Learn More For example, in order to reach out their conquest of freedom, AFC decided to embark in reactionary violence, silent mass mobilizations to gather numbers, and seeking international attention. Later, Nelson Mandela and the larger AFC leadership unveiled the Nation’s Spear, which used as a motto towards liberation. Moreover, the party decided to incorporate African states. Amid danger and consequences Mandela faced, he vowed to defend his people. (Decalo, 1992, pp. 7-35).
Unluckily, the apartheid regime arrested Nelson Mandela together with his lieutenants and sentenced them, five years in jail. Up to this far, the apartheid regime though that, it had completely shunned Africans from championing their freedom. All the same, later on, this idea came out to be acme of false tranquility, which only lasted in the twinkling of an eye.
At Robben Island where apartheid jailed Mandela and fellow ANC leaders, the leaders were busy developing another plan of action. Although the court found Mandela, the main suspect of leading the quest, contrary to apartheid laws and sentenced him for a longer period, the war on democracy still smelled from far.
In the Rivonia Trial Chambers, apartheid characterized oppression and white supremacy as opposed to black South Africans. The war had just begun; the war between white invincibility and freedom in Africa. In jail, Mandela and his fellow detainees continued to write to other interested civilians and international community, pestering them to force apartheid to release the detainees. (Gready, 1993, pp.489-523).
Demonstrations, Detention and Mass Killings It has never easy for most African counties to achieve freedom, even today; many countries are still languishing in domestic and international oppressions. Though physical white regimes are no more in Africa, the issues of neo-colonialism still hold many African counties ransom to oppression. Mandela and his fellow ANC leaders were fighting to end white man dependency, which is itself oppression. Freedom in Africa meant that, Africans would wholesomely rely on themselves, economically, socially and politically. Perhaps this is the reason why, apartheid continued to abuse the jailers to stop them from heightening their political insinuations.
Interestingly, even some jailed illiterate people, graduated from dungeon cells, ready to defend their rights and freedoms. The student uprising in 1976 climaxed the whole war of freedom in Africa. However, the apartheid tortured civilians and apparently, the voice of the people harkened further and further; no machinery would stop civilian upsurge. Not even, army attacks, repression, sanctions and international seclusion, could stop the militant South Africans whose destination was freedom.
On learning how unstoppable civilian had become, apartheid decided to employ dialogue with Mandela. However, Mandela was not ready to accept the demands of apartheid. Instead, he vowed to oust the adversary of African freedom. The white men oppressed Africans on grounds of protecting their bigotry, cultural ambiguities and privileges. (Meredith, 1998, pp. 261-273).
The apartheid did not allow Africans to vote nor did they have civic rights. Additionally, the white people regime had deprived them land. On the other hand, if an African passed near a white man, he had to take off his hat besides, not stepping where the white man walked. In order to win this war, Africans had to stop regarding themselves along ethnic lines and form a single unit with similar ambitions.
Not sure if you can write a paper on Nelson Mandela “Freedom in Africa” by yourself? We can help you for only $16.05 $11/page Learn More Since the exploitations from apartheid seemed many, the Africans could not bear them any longer. The regime had taken everything helpful in the eyes of an African. Even land, which Africans consider a precious commodity, became rare because; the white settlers occupied the most productive areas leaving unfertile sections to the populous Africans. Poverty administered their lives coupled with inhuman mistreatment from apartheid regime.
Freedom in Africa The hard-won freedom is today the paramount thing in freedom for all African states. For example, many countries in Africa conduct elections to choose their leaders. Africans were fighting to have the right to choose their leaders. In Ghana for example, the county went into an election inviting international observers to oversee the whole exercise whether it respond to the rule of majority. Indeed, the outcome of the exercise indicated how Africans have achieved the freedom to choose their leaders not warranted during colonial periods. In many African states, action dominates key institutions due to the realization of rights and freedoms.
South Africa being a symbol of freedom in Africa had their laws changed by Congress to represent the ill of the people. During the period in which Mandela spent years in prison, Africa was liberating itself from the shackles of colonialism. Instead of the perceived trivialities within Africans, mutual interdependence took place hence; Africans became more united. Mandela, 1990, pp. 76-106).
Nelson Mandela started championing African freedom when he was a young pugilist in 1940’s. Ancient African practices like tribalism, ethnicity and pluralism continued to eat the society slowly. The emergence of the apartheid as the powerful regime in South Africa heightened African differences.
However, Africans had to defeat their adversary not as a divided group, but a single entity. Mandela never believed in ethnicity and pluralism to be the drivers of revolution and African democracy hence; freedom in Africa. As a substitute, Mandela believed in equality of people whether Black, White or Negro. Perhaps this is the reason why he fought tirelessly to work with all South Africans irrespective of their ethnic or tribal backgrounds in the African congress structure (ANC).
The idea of national liberty exhibited by many African states is a clear indication of freedom in Africa and tribute belongs to Nelson Mandela for this beneficial ideology. Even after becoming President, many people around the world expected him to revenge but instead, Mandela continued to press for equality among every person living in South Africa whether Black, White, Jew, Indian or native. it is this particular sensibility that has made Mandela an international figure respected all over the world. (Meredith, 1998, pp. 8-37).
Nelson Mandela championed the freedom of Africans to get sound education. The colonial powers prohibited Africans from attending schools in order to receive education. Moreover, colonial masters denied Africans, the accessibility to information and learning fearing for further opposition of their prejudices and privileges. However, Mandela might have received part of his education during the 27 years he spent in jail. Today, many Africans albeit poverty, attend schools to get education and access information.
Additionally, some African governments offer free basic education to its civilians to create awareness within social, economic and political ladders. For years now, education has been a key figure in uniting Africans who fall in ethnic and racial divides. Nevertheless, the learning of one common language like English has made communication among Africans smooth hence, social development.
Conclusion Today, African counties experience freedoms ranging from civil to political human rights. Democracy that was once a culture of western counties, currently exhibit in many African countries. Although some sub-Saharan counties experience internecine conflicts over resources, dictatorship and stolen elections, democratization is still taking roots in Africa. Nelson Mandela championed freedoms in Africa because, Africans can understand their own problems hence, solve them amicably without relying on western counties.
South Africans fought to obviate oppression hence and instead achieve freedom for all. Nevertheless, African counties need to personify their leadership modalities to avoid domestic feuds like the one experienced in Nigeria and Kenya in the recent times. The road to freedom is not an easy one just like many Africans thought. Just on the way, there are many obstacles like segregation, murder, police extra judicial killings, greed for power and racial segregation. However, with determination, Africans achieved freedom they enjoy today.
Reference List Decalo, S. (1992). The Process, Prospects and Constraints of Democratization in Africa. Journal of African Affairs, 91(362), 7–35.
Gready, P. (1993). Autobiography and the ‘power of writing’: political prison writing in the apartheid era. Journal of Southern African Studies, 19(3), 489-523.
Mandela, N. (1990). No easy walk to freedom. (2nd ed.). Oxford: Heinemann Educational Publishers.
Melber, H. (2006). Where There’s No Fight for It There’s no Freedom. Journal of Contemporary African Studies, 24(2), 261-278.
Meredith, M. (1998). Nelson Mandela. A Biography. New York: St. Martin’s Press.
Richardson, H. (1978). Self-determination, International Law and the South African Bantustan Policy. Journal of Transnational Law, 17, 185-219.
Role of Technology in Business and Advertising Essay scholarship essay help
Introduction Today’s technology has advanced to a point where the graphical user and three-dimensional are on use. Unlike the earlier when people had to produce everything practically, the computation skills have amazingly incorporated the touch, voice or click commands. The main aim of most companies is to embrace technological skills, to make the human tasks easier. Arguably, today’s technology requires inventiveness and resourcefulness especially in the advertisement sectors such as use of internet enables resourceful communication and sharing of information. Advancement engagements are however appreciative due to the quality and quantity of output.
General Overview of the Company Star Marketing Agency is an advertising agency with a primary base of business dealings within the Los Angeles County or Orange County Advertising platform. It has a specialty on creation of affordable marketing and advertising campaigns for other growing companies. Most of its capabilities revolve about “branding, web designing, advertisements, and public relations.”
The company has capability to check on strategic plans and build a platform of marketing strategies, come up with approaches for negotiating media contracts and recommend sales support efforts for other companies. “The aim is to eventually create a consistent corporate identity across multiple media platforms” (Jin, 2005).
Overview of the Report This paper forms an analysis of technological effects on Star Marketing and advertisements business dealings. What are the main situational affects of computer technology on business production especially its impact on the marketing and advertising sectors. The analysis also focuses on the intellectual behaviour of people regarding the effects of technological changes to the business settings.
Star Marketing and Advertisement company deals with marketing of businesses through evaluation of developmental problems associated with the business setting. It offers the global approach towards products and services awareness over the usage of computer systems and mobile telephony. What determines business marketing and advertising actions? The company dealings address the issue of utilizing the new and anticipated computerized knowledge or electronic skills in advertising.
The use of Internet for Business Information Management/Systems Star Marketing and Advertising Agency focuses on the issues of technology in businesses and advertising. According to Kalakota and Robinson’s definition (2002), “advertising is distribution of any kind of message or promotion that adds value to the customer, while enhancing revenue for the firm.”
The electronic advertisement entails advertising through electronic billboards as a way of ensuring clients know existence of the business and its seriousness. Electronic billboards have great impact and the message rarely fails to address the intended meaning. The other method is the mobile advertisement that is at its vast edges of growth among many users.
Get your 100% original paper on any topic done in as little as 3 hours Learn More The use of Business Information Management/System In a close link to Star Marketing Agency, the right marketing occurs in the presence of passion, experience, knowledge, vision and curiosity. As a firm that is concern with raising other firms to a competitive level by marketing and enhancing promotion of the products, the company is not the typical business-advertising agency that fits the needs of a specific company. The transactions styles enhances capabilities to approach the marketing challenges from different point of views and employ a wide range of disciplines such as branding, print advertising, promotions, and building collaterals among others.
According to Jin (2005), today it is not wise to confine marketing strategies to the television, radio or print media, the options are quite diverse. The biggest question many people ask regards the effect of technology on advertising especially for the already known products. How would technology enhance advertising when there are already millions of personal views, pod casts and wide direct connections with production companies?
Knowledge Management Systems One prominent impact of the internet technology is on the creation of a democratic media. The broadcast is international and free, and according to Jin (2005), the highly recognized advertisement sites need to allow personal perspectives and make the aspect of internet publishing easy and accessible to majority without the need for technical knowledge. The available tools ought to promote democracy for the macro-media such as web-blogs, video casts, wikis and pod casts.
The universal knowledge behind the current technological tools enhances knowledge transmission by allowing direct and literal subscription of contents such as the Rich Site Summary (RSS) feed facility, which allows automatic syndication of text, audio or visual data to subscribers. Most of these adopted RSS allow people to publish and update news feeds on the internet. In a close link to Jin’s writing (2005), today people are no longer mare consumers but producers as well because of the ability to produce and share data.
Risk Management Influences of the social aspects on advertising
The word of mouth especially from someone who is known or trustworthy remains as the best style of advertisement since time in memorial. Compensating the comments by use of advertisements is almost impossible. This form of advertising has come back in form of the internet-based forums on the sites that allow users to place personal comments or requests.
Just like the earlier tittle-tattle conversations, the web sites enjoy incorporation into the databases of common search engines like Google thus becoming recognizable as important sources of information. Many of these real-time comments posted by consumers are enough evidence that the word of mouth is back on a supercharged format.
Professionals would argue that the greatest influence to buying patterns fall upon the brand of the product but the impact of the real-time comments is higher. Majority of the conceivable customers like to base their decisions on the rational world. Internet advertising means that every strength and flaw is available, for instance, if one wanted to acquire a car, it is possible to find some models, their reviews, pricing and the comments some people have over the car.
We will write a custom Essay on Role of Technology in Business and Advertising specifically for you! Get your first paper with 15% OFF Learn More A willing buyer would want to know what the other person who has experience of the product has to say and pessimistic comments would definitely affect negatively on the sales. Brand building is not the only big influence in today’s advertising territory, as experts would claim. The comments do not create the brand but have great damages in this hyperactively connected world.
The hyperactive connected world phenomenon might be quite new in the advertising industry, but evidently as Star Marketing Agency indicates, the errors committed by companies or its representatives get instant communication today among consumers and may have huge impacts to the business. This is an indication of the power of the electronic billboards, search engines and thus the need for information technology in the advertisement industries.
Today the companies can be able to use the comment related sites to feature available goods or services, find and resolve problems involving common sales. Before embracement of technology, the foundations for most advertisement were supporting ‘information asymmetry’ phenomenon (Levitt and Dubner, 2006). Most company fails to reveal truthful information because of aims for easy influences to target groups or change on negative public perception as a strategy of influencing the market.
The companies whose products experienced market inferiority complex utilize the strategy as well. The effect of such advertisement campaign on the hyperactive connected markets would face zero-rating by the fact that the consumers have knowledge and expertise to tap information from the huge base of consumer comments. The clients have the ability to know any inferiority complexes facing some products in the market even in good time. The connecting technologies have enhanced information symmetries.
In line with Levitt and Dubner (2006), the connected clients do not face high advertisements influences in comparison to their unconnected counterparts. Technology leaves no room for advertisement lies thus promoting fair transparent communication. There is enough information access and thus consumers can enjoy fair judgement over advertisement campaigns and invalidate the questionable ones whenever they find the need to (Levitt and Dubner, 2006).
The new advertisement language
The commercial massages are no longer in use today, in a close link to Star Marketing Agencies, clients want the great life comments from experiences that fellow consumers have had with particular services or goods. They prefer reading information from the company’s site as opposed to basing their judgements on commercial advertisements through the media. The mobile technology enables the client to connect at free will and reach out for third person’s opinion or find some technical information to make good decisions.
Customers wish to talk to the companies other than getting information through the traditional advertisements thus the need to adopt a technologically based language. This calls for the need to use advertising as a tool for conversing with the micro targets as opposed to the large target groups. The consumer/company relationship overrules the possibility of faking the information regarding advertisements. With this kind of system, it is also easy to identify faking of comments posted among internet users.
Personification cannot workout in the new advertising mechanisms of “blogging”. Arguably, the internet commenting technology takes the natural human tone of communication. Detection of fraudsters by users can easily occur owing to the concept in unique styles of the chat rooms.
Not sure if you can write a paper on Role of Technology in Business and Advertising by yourself? We can help you for only $16.05 $11/page Learn More Systems Developments The mobile telephony industry is under constant and effective growth to enable clients to have their personal opinions. It utilizes transmission of audio data, short messaging texts (SMS), e-mails, the multimedia messages texts, picture messages and broadcasting services (Tahtinen and Salo, 2004).
Mobile governance in businesses involves the extension of concepts of governing to deliverance of information, goods or services to the clients in a civilized and personalised manner (Tahtinen and Salo, 2004). The advancement of technology influences the way information is accessible as well as the point of origin. The mobile commerce is a concept that has improved widely in reference to distribution of text or multimedia messages in the aim of enhancing business activities (Barnes and Scornavacca, 2004).
The cell phones industry currently takes control of the information transfer field with ease because of the low and fundamental initial setup costs involved. The user experience and business models especially in developing countries remain a big hindrance to its full adoption. The various methods of mobile advertising such as the “WAP banners and the event oriented” texts fail to meet the satisfaction because they lack enough advertisers confidence as well as the creativity required to capture client’s attention.
The unyielding problems relates to usability, dissatisfaction of the consumer and lack of flexibility or longevity in usage of wireless data advertisement. The technology thus only captures certain corporate users or market niche such as the high-income earners and mobile technology professional with the ability to meet the premium fees (Barnes and Scornavacca, 2004).
Risk Management With regard to the above-mentioned perceptions, the new and advanced electronic communication styles of advertising in the business industries have huge and negative influences to the older generations mainly due to the generation differences. There has been so much revolution on the way communication is today.
It is under high performance to a point that the youth have the ability to consume news twice as fast as the creating or publishing speed. Although the older generations are regaining their long lost trust over the use of the web for advertising at a remarkable speed in the aim of catching up with the rest, most of them are not yet able to get closest to the current internet bubble.
Determinants of business marketing and advertising actions
The talks about brands and products mean that companies ought to participate through partnership with the advertisement industries. The conversations are the today’s determinants of sales, thus the need for the companies to engage in these procedures of incorporating the micro media in the marketing plans. Most companies are able to monitor the customers’ comments and requests though the search engines (Barnes and Scornavacca, 2004).
The technology offers a system where a customer’s complain gets a solution from the company through a response in real time before the issue gets out of hand. Such interaction enables brand relations between the micro media enterprises and the company due to the connections by the advertising agencies. Useful insights are also achievable to offer the real-time feedback over a product and its reputation in the market. The advertising agents can then be in a position to know where products transformations or requirements are important.
They offer advice over the issues of decision making over active or passive participation in advertising. If taken in the right procedure, “Blogging” is an interesting part of advertising because it assists the company to create a closer relationship with the consumer thus has a better understanding of the needs and requirements (Levitt and Dubner, 2006). It offers the client the opportunity to build a rapport with the company and enhances transparency and honesty. The action a business decides to take requires influence of the agent, who must have studied the consumer comments in adherence to technology.
Change Management Instead of the earlier conception of trying to find ways of expanding business via the internet with the sole aim of making profit, business are now engaging the popular styles of utilizing agencies to share information and connect potential clients. The business ideas are now more eminent as opposed to business models.
The internet has now become a social facility where people can read, add, write, change and even consult the web page authors. The search of any micro media information is equally a common and efficient scenario. A huge group of people are virtually able to work together. This are the system that support the users view over the use of information and how it helps to review and rate information in order to be in a position of making proper decisions.
Utilizing the future expectations The future of electronic advertising has its basis on the broadband of the mobile devices, such as phones. This is an opposition to the current static web technology on the mobile devices such as laptops or palmtops. The aim is to make the geographical contextual information easy and possible through the mobile advertising that covers a wider geographical context. The level of delivery also changes to a point of an online delivery where the users have access to most recent news. Advertising depends on the public driven macro media.
Summary Although dependent on the political decisions regarding privacy issues, the advertising industries anticipate a state where, the future advertisements will have a strong geographical and technological awareness. Today it is eminent that the role of computers has a huge impact on every person.
Computerisation has taken over majority of the societal roles and has greatly improved lives. The most advanced machines include the intelligent systems that have the ability to control other manual machines. Today the manufacture industries use computer procedures and information fed to the processing systems to give out the desired output. The battle with technology is dynamic and a continuous process expected to bring about new challenges every day.
This mainly influences on the marketing and advertising department is very vibrant due to the stable anticipated creativity. The society is dependent of technology today and having the computers in the workplace, homes and at hand enables effectiveness, and efficiency required for better and all round businesses. The computers cuts down on the production costs and time since there
References Barnes, S.J, and Scornavacca E. (2004). Mobile marketing: the role of permission and Acceptance. International Journal of Mobile Communication. Vol. 2. No. 2, 128-139. New Zealand: Inderscience Publishers
Jin, Z. (2005). Global technological change: From hard technology to soft technology. Bristol, United Kingdom, UK: Intellect Books publishers
Kalakota, R. and Robinson M. (2002). M-business: The Race to Mobility, New York. NY: McGraw-Hill.
Levitt, S. D. and Dubner, S. J. (2006) Freakonomics: A Rogue Economist Explores the Hidden Side of Everything. New York, NY: HarperLargePrint Publishers.
Tahtinen, J. and Salo, J. (2004). Special features of Mobile Advertising and their Utilization. University of Murcia, Spain: Proceedings of the 33rd EMAC Conference.