Conceptualisation Of Abnormality And Normality Of People In Modern Society Essay Custom Essay Help

Table of Contents Introduction

Overview of the article

Dis (ability) and (Ab) normalcy


Works Cited

Introduction People struggle with the conceptualisations of abnormality/normality, disability, and the ability of the human body. In the development of this debate, the main question that emerges is how (ab) normality and (dis)ability are constructed. Normality refers to “constituting, conforming to, not deviating from or differing from the common type or standard, regular or usual” (Davis 24).

Conceptualisation of abnormality and normality in relation to interpretation of the perceived normality of performance of the human body drives developments in the medical body of knowledge. Historically, the goal of ‘medicalisation’ has been to enhance the correction of perceived physical or biological abnormalities to conform to normality. In every aspect of human life, the concept of normality is explored.

For instance, in literary works such as novels, authors “create and bolter the image of normalcy through comparisons, deconstructions and processing of abnormal vs. normal images of human experiences (Davis 44). People are born with differences in terms of their physical and biological constitution of their bodies. For instance, at birth, some people can hear while others cannot hear. Others are born infertile while others are born fertile.

What do people then consider as normal? In the case of infertility, is it mandatory for people to sire children for them to uphold conformance to the perception of normality? In the debate on ability and disabilities, another important theoretical question is whether perceptions of what is normal and abnormal are adequate grounds for prescription of certain medical interventions to enhance conformance to perceived normality.

For instance, does cloning of human beings lead to correction of dis (ability) concerns in terms of fertility. This paper discusses this question with reference to an article titled “World’s first GM babies born” appearing in the Daily Mail Online within the paradigms of freedom of choice, (ab) normality, and (dis) ability developed in the lectures.

Overview of the article Genetic modification of human beings is a topic that attracts heavy debates on both ethics and appropriateness of conducting such a medical endeavour in the name of ensuring that people otherwise deemed infertile are given an opportunity to have children carrying their own DNA makeup. From a very young age, people learn to identify, categorise, and name bodies (and body-subjects) that do not (appear to) conform to the norm.

In doing so, they constitute such bodies (and body-subjects) as abnormal. In this article, Hanlon explores these ideas through analysis of ethics behind the process of genetic modification of the human cell to create ‘identical’ or a ‘direct copy’ of an individual. The arguments presented by the author raises the question on the rights and freedom of choice for individuals in matters of assisted reproduction.

Get your 100% original paper on any topic done in as little as 3 hours Learn More According to Hanlon (Par. 2), 30 babies were born following various cloning experimentations in the United States. Among these babies, two passed tests proving that they contain genes derived from two women and one man. “Fifteen of the children were born in the past three years as a result of one experimental program at the Institute for Reproductive Medicine and Science of St Barnabas in New Jersey” (Hanlon Par.3).

All these babies are reported as having been born to various women who have challenges in conceiving. The inheritance of genes from two women and one man means that the genes are incorporated into the germ line and can subsequently be transmitted to the babies’ offspring in the future through normal sexual reproduction.

This replicates the concerns of eugenics in which researchers struggled to ensure that defective classes of people disappeared within one generation (Davis 37). If cloning can lead to emergence of superior human race, then it implies that science can help in eradication of abnormality- departure from norm (Davis 40).Under sexual reproduction, babies inherit genetic characteristics from only two parents.

What does the assisted reproduction approach described by Hanlon imply to the understandings of normality and abnormality in methodologies of assisted reproduction? Why is the methodology important? Can people consider infertility as normal and shun from engaging in experimentations that raise questions about the ethics behind the interventions to correct the ‘abnormality’? Seeking responses to these questions forms the focus of the next sections of the paper

Dis (ability) and (Ab) normalcy The big struggle to create successful technology of human cloning is based on the need to develop a means of assisting people to achieve the normalised desire of reproduction. In this sense, infertility implies a physical deficit, which acts to disadvantage an individual in comparison to other people.

Consequently, cloning is perhaps an important medical intervention, which may help people to nullify the codification that they are biologically inferior. “The concept of norm, unlike that of an ideal, implies that the majority of the population must or should somehow be part of the norm” (Davis 29). This aspect suggests that in the understanding of normality and abnormality with reference to fertility, there exist a concept of body normality upon which assisted reproduction is referred and the majority of the pupation embraces the approach.

The roles of the assisted reproduction entail rehabilitating the body of the person considered as infertile to ensure that it conforms to the normality condition. In this extent, the normality perception of a fertile person is not referred from the condition of the physical body, rather it is referred from the end result- whether the person is able to conceive or not.

We will write a custom Essay on Conceptualisation of Abnormality and Normality of People in Modern Society specifically for you! Get your first paper with 15% OFF Learn More This aspect suggests that in case an infertile person and fertile person are in a position to get babies sharing their DNA, then the terms ‘infertile’ and ‘fertile’ as used to describe normality and abnormality loses meaning so that mass embracement of cloning leads to the nullification of perceptions of (ab) normality with reference to fertility.

Although cloning is perhaps an important beginning point for resolution of the dilemma on (Ab) normality and dis (ability) in the discussion fertility and infertility, another challenge is introduced following the arguments that cloning may have effects of alteration of performance of the babies in comparison to how people born through sexual means perform.

One of the arguments advanced to support this line of thought is that people do not only posses physical bodies, but also moral standards, spirit, and thoughts coupled with peculiar code of behaviours that differentiate them from animals (Leifer 163).

This suggests that cloning has the effect of making “people’s identities become defined by irrepressible indentificatory physical qualities that can be measured” (Davis 32). People are rational beings, and thus they have the capacity to expresses emotions, which implies that the definition of human being supersedes the physical body. The query arising here is the implication of cloning in case ‘people’ produced due to the procedure fail to possess personality, but only the physical body.

The most likely response to the query above is that the perception of dis (ability) and ab (normality) will be reinforced. The cloned people will suffer from certain deficiencies that are considered vital to have for a ‘normal’ human being such as personality, morality, and spirit among others.

This argument suggests that a cloned ‘person’ will simply be a shell having no soul. In this context, cloning encompasses a technology, which only values the physical matter aspects of human beings. The argument here is that in the quest to demystify certain aspects of human nature considered as either normal or abnormal, the solutions proposed lead to the establishment of new dimensions of interpretations coupled with reinforcement of the dis (ability) and (ab) normality stereotypes.

People learn to make classifications of identity, and bodies at a very young age (Sullivan 1). They learn to segregate “bodies that do not (appear to) conform to norm: in doing so, they constitute such bodies (and body-subjects) as abnormal, as aberrant, as other” (Sullivan 1). This means that people grow with preconceived understanding of what constitutes normality and abnormality. For instance, it is natural that people hear, see, and talk. It is also considered natural that children are born through sexual means.

These suggests although cloned children may behave and live ‘normally’ like children born through sexual reproduction, the cloned children may be considered as abnormal. In case they depict some characteristics that are opposed to the traits of majority of the children born normally, then such characteristics are likely to be normalised and considered as associated with the manner in which they were produced. Supposing, for instance, cloned children turn out to be consistent smokers.

Not sure if you can write a paper on Conceptualisation of Abnormality and Normality of People in Modern Society by yourself? We can help you for only $16.05 $11/page Learn More Considering that the traits of the children would be passed to the offspring, assuming that paradigms of genetics apply to this behaviour, then any child who people are unsure of how he or she was produced would be considered either cloned or born of a cloned parent even if it may not be the case. This reinforces the paradigms of attribution theory in studying normalcy and abnormality.

Although cloning is developed to ensure that people considered disabled in effect that they cannot get children by sharing their own genetic makeup transcends from the classification of infertile population and fertile population, and thus the cloning process in effect produces other bodily mainstreams amplifying the traditional perceptions of (ab) normality and dis(ability).

Zhou argues, “Babies born through these technologies could face many nightmares after birth, such as handicaps, deformation, premature aging, ethical and moral issues, and unimaginable psychological pressure” (Par.3). The deformations and handicaps likely to be present in the cloned babies take people back to the traditional interpretations of (ab) normality and (dis) ability as constituting biological inferiority.

The psychological perceptions of people on the capacity of cloned babies to measure up to understandings of normal people make the codification of disability a “defective state of society, which disadvantages disabled persons” (Silvers 209) to suffer even further criticism.

Cloned babies are considered as a product of human design meant to satisfy the will of people (Eisenberg 473). Are they then normal or abnormal human beings? The debate here is that a certain way of conception and reproduction is considered as natural and hence normal way of creating life. What if cloning was the natural way of reproductions.

A quick response to this query is that the method would become normalised so that sexual reproduction fits precisely the definition of abnormal way of reproduction. In this sense “the very term that permeates our contemporarily life-the normal-is a configuration that arises in a particular historical moment” (Davis 49). By considering the debate surrounding cloning, the question posed in the lectures on what exactly normalcy is remains as a dilemma.

Normalcy is perhaps well interpreted to mean conformance to what people believe as natural so that all non-conformances are considered abnormal and unnatural. Hence, since cloning is not the natural way of reproduction in human beings, it fails to conform to norm even if the babies born of it exhibit all traits possessed by ‘normal’ babies.

The main query that arises here is what is so wrong with choosing between cloning and going through the process of sexual production if the results are the same? Does the continued pursuit of concepts of normality and abnormality limit the choice and freedom of choice available to people in matters of reproduction?

Cloning presents a theoretical alternative for helping people to procreate as a cure for infertility, which is considered unnatural. It implies that gays, lesbians, or even people who do not have partners will have an alternative for reproducing.

While these arguments are incredibly convincing on why cloning should be incorporated as one of the choices that partners can have at their disposal to resolve their infertility problems, cloning does not resolve the social coupled with environmental factors causing infertility and its related stigma. Considering the perception of normality and abnormality, cloning may introduce abnormalities such as gay or lesbian partners having the ability to procreate.

Conclusion Several interrogatives arise on what people actually consider as disability or ability and normality or abnormality. With reference to a story published in the Daily Mail Online by Hanlon, this paper argues that these concepts are dependent on what people consider as natural and unnatural. Any trait possessed by an individual perceived as unnatural is treated as a disability and abnormal.

Works Cited Davis, Lennard. Enforcing Normalcy: Disability, Deafness, and the Body, London: Verso, 1995. Print.

Eisenberg, Leon. “Would Cloned Humans Really Be Like Sheep?” New England Journal of Medicine 340:6 (1999): 471-475. Print.

Hanlon, Michael. World’s First GM Babies Born, 2013. Web. .

Leifer, Richard. “A critique of medical coercive psychiatry and an invitation to dialogue.” Ethical Human Sciences and Services 3.3 (2001):161-173. Print.

Silvers, Anita. “(In) Equality, (Ab) Normality, and the Americans with Disabilities Act.” Journal of Medical Philosophy 21.2 (1996): 209-224. Print.

Sullivan, Nikki 2013, “Changing bodies, changing selves: lecture 2: Ab/normalcy and Dis/ability”, Week 2 Lecture.

Zhou, Xin. Human cloning is a violation of human ethics and morality, 2012. Web. .


The Role and Influence of Women in Western Culture Research Paper cheap essay help

Introduction Women empowerment was an unknown topic at the start of the medieval period. Men dominated all economic activities, and thus they could not allow women work in places beyond their home areas; hence, only men could work in distant places. In other words, the medieval period was a male-dominated era where women had no right to intervene in matters believed to be ‘men affairs’. Women in the medieval period could only be occupied in social activities.

According to the European history, the medieval period is defined as the period between the 5th century and 15th century. However, this period is believed to have been the starting point of women empowerment across the world due to religious and political influences. This paper explores the role of women in the medieval period and determines the impact of the medieval period on the feminism of the nineteenth century.

Women in the Eyes of Men Before and in Early Medieval Period Women in the medieval period held social positions, which included being good wives, mothers, and nurses. Conventionally, women fitted well in these roles, as mostly they were required to remain at home. The most prestigious leadership roles, which women held, included being princesses and queens courtesy of their relationship with the rulers and even so, the queens and princesses could not play an active role in leadership.

Men viewed women as weak human beings who could not withstand the hard menial jobs, and thus they could not be allowed to participate in those jobs. In addition, men believed that women were always supposed to be submissive, and thus allowing them to carry out economic activities would have made them defiant to men orders (Cosman 70).

In addition, women also viewed themselves as subjects of men and thus they always tried to meet the demands of their counterparts. Men lived with the ideology that women were their helpers, hence women had the obligation of helping men without questioning or excusing themselves to meet their needs before men’s needs. Historically, it is believed that during the ages when women were total subjects to the men’s world, they were often abused and they got little help from the society.

During the medieval period, it was normal for a man to marry many wives and nobody could question him. Assaulting women for being disobedient and defiant was normal cases and such victims could not get justice from the society.

Women too were viewed as sexual objects and in some communities, raping an unmarried woman was equal to proposing for marriage to her as marrying her was one of the penalties to the culprit. However, the roles of women during the medieval period improved gradually as women were allowed to carry out economic activities such as brewing and selling brew among other activities (Lewis and Mills 90).

Get your 100% original paper on any topic done in as little as 3 hours Learn More Role of Roman Catholic Church in Improving the Role of Women in the Medieval Period The Roman Catholic Church is believed to be one of the major unifying factors that brought cultural changes during the medieval ages. The Roman Catholic Church is the oldest religious domination that played major roles in the development of civilization in the western world. The major factors believed to have enabled the church influence world cultures were its centralization of administration and strong network of bishops in different parts of the world.

The Roman Catholic Church played a major role in improving the role of women in the western world during the medieval period. Initially, the church activities were male-dominated and it is the only church in the Christian faith that does not have women acting like bishops. However, the church established the Christian Monasticism in the fifth century whereby some roles of the women in the church came into being.

Historically, the Christian convents that were developed later after the establishment of the monasteries marked a great milestone in developing the role of women in the society.

Young ladies had an opportunity to carryout church work as their lifetime vocations as nuns whereby they lived an alternative life to getting married and child-rearing work that was normal for women. Some women became powerful after working in the monasteries as abbesses and one renowned influential woman is Hilda of Whitby who was an influential figure internationally.

Common Activities for Women in Medieval Period There were many common crafts for women in the medieval period, but hand spinning was the most common in the fifth century. They initially used the spindle and distaff, which is believed to have been tiring, but later developments were made by the introduction of the spinning wheel later in the middle ages.

Later in the period, brewing business came up whereby women were engaged in the business where they brewed beer by using hops and most of the work was done at home. However, in many traditional communities, only the married women were supposed to participate in the brewing and selling of beer as their husbands were in full control of the business (Schaus 61).

Women also carried out other important activities such as nursing the ageing and the sick coupled with midwifery. Women were believed to be good caregivers and thus they took the role of nursing the aged people in the society as well as the sick. Midwifery was a women’s affair and men stayed at a distance during the childbearing process. Some renowned women performed the duty of midwifery in the community; hence, they would be called upon to assist women in labor.

We will write a custom Research Paper on The Role and Influence of Women in Western Culture specifically for you! Get your first paper with 15% OFF Learn More Midwives came out as special professionals and thus members of their community treated them in a special manner, due to the escalation of mortality rate amongst infants and mothers since there were no improved care facilities until the Middle Ages. In addition, infant, child, and mother mortality rates were high during the medieval period due to poor nutrition, but the scenario improved during the Late Middle Ages due to improved nutrition.

Women also played a major role in farming activities. They were mostly engaged in family land activities, but in some cases, large-scale farmers hired them as casual laborers for seasonal farm activities like planting, weeding, and harvesting.

They also played a major role in art activities where they worked on portraits while still at home. Other common activities that they were engaged in include dancing and singing as part of entertainment. They also made clothes for selling and family use for cloth making was not physically engaging, hence they did it mostly from their homes.

Factors that Contributed to Low Strength of Women Other factors that contributed to low strength of women in the society during the medieval period included unavailability of decent working conditions, slavery, and unequal distribution of resources.

During the medieval period, there were no labor unions to fight for the good working conditions of workers, hence the workers were often discriminated by their employers and subjected to poor working conditions. In addition, the available job opportunities comprised menial jobs like mining, manual mineral processing, large-scale farming activities, and building and constructions among others that were physically engaging.

However, the employers did not bother to provide decent working conditions for employees; hence, it could not have possible for women to be economically engaged by the society. Additionally, workers were also supposed to work overnight or during late hours when it could have been hard for women to leave their domestic chores at the expense of working late. Poor pay also contributed to women not engaging in economic activities due to discrimination from employers.

Secondly, there was slavery trade during the medieval period; therefore, slave traders did not engage women in the slave trade due to low demand. Traders opted to take men due to the physical strength that was suitable for the nature of slave jobs. Hence, women were spared on the grounds of not being suitable for these jobs.

In the case where women were engaged in slavery, traders were penalized for taking away women was referred to as ‘exterminating communities’, which implies that women were taken as child-bearers and hence they could not be subjected to economic activities on such grounds (Schulenburg 78). Thirdly, unequal distribution of resources also played a major role in the discrimination of women in the society, and hence their low economic strength.

Not sure if you can write a paper on The Role and Influence of Women in Western Culture by yourself? We can help you for only $16.05 $11/page Learn More There were very few rich people in the society, but the majority of them were poor people who earned their living from menial jobs that the rich provided. The rich were often the trade merchants who dealt with mineral business, agricultural trade, and textiles. Medieval period comprised people who were good in trade and production of goods in agriculture, mining, and textile sector.

However, developed industries were missing due to low literacy levels and the few that were privately owned paid peanuts to the employees due to cheep labor.

If industries were developed with better literacy levels, women would have been economically engaged. If that was the case, there could have been simpler jobs for women. In addition, the few rich people assumed the responsibility of controlling the economy and they owned large tracts of lands, and thus they pushed communities to small tracts of land, which were often sparsely populated.

Consequently, the rich employed the community as laborers in their lands where they subjected them to poor working conditions and paid low wages. Even in the contemporary times, some of those large tracts of lands are still in existence in some parts of Europe and North America. They are evidence of the intensity of unequal distribution of resources that communities experienced during the medieval and the middle age periods.

Women Empowerment Women empowerment has its roots in the medieval period. The historical events of the middle ages until the twentieth century in which women fought for their rights through social movements have their roots on the events of the medieval period. Education for women was not common in the medieval period, but the concept that the Roman Catholic Church empowered women is believed to have been the beginning of female education (Leyser 282).

The church, through the establishment of monasteries during the medieval period, offered job opportunities to females and those who volunteered to serve in the church became nuns. In order to become nuns, young women had to go through education. Through the biography of St. Ita of Ireland who died in 570 AD, it is evident that female education in the medieval period was initiated by the church and she was the founder of a school where young boys and girls were taught at the monastery of Cell Ide (Leyser 114).

Looking into the catholic tradition, the catechetical school of Alexandria, which is the oldest church school dating back to 200AD, is believed to have offered catechetical lessons to both males and females. Early doctors and writers of the Catholic Church such as St. Augustine, St. Ambrose, and St. Jerome wrote letters to women in convents, which they had either founded or supported in their service for the church (Cosman 182).

Other crucial evidence is the foundation of learning institutions, which looked more into female education across Europe and other parts of the world that the Catholic Church had reached during the medieval period.

The development of education, which opened its doors to females, gave rise to innovations that involved both men and women in the economic sector. The education facilities continued to increase and demand for teachers and administrators rose, hence offering job opportunities to both men and women. Educated women encouraged communities to uphold education for females and their efforts were paid by an increase in the number of female enrolment in education facilities (Schulenburg 79).

Education resulted in the empowerment of communities and motivated them to demand better working conditions from their employers as well as reasonable payments. Educated women were not left behind as they advocated for the rights of women to be given job opportunities, as they too were capable of working, which was influenced by western culture where women were more educated than in other regions.

Consequently, early economic developments that ensued education development gave opportunities for both men and women. The only major difference between early female workers and today’s female workers is that the former were subjected to discrimination and inequality. Men were paid higher salaries than women and women were employed in smaller numbers than their counterparts. The trend changed during the middle ages with the rise of feminism.

Conclusion Women empowerment started in the medieval period due to the influence of the western culture among other factors. However, the Roman Catholic Church played a major role in the empowering of women during the medieval period as its establishment of monasteries gave rise to female job opportunities. In addition, females who became nuns went into convents where they were required to go through a series of studies before qualifying as fully pledged nuns.

The church also initiated female education across Europe, and thus educated women got job opportunities in areas where men had hitherto dominated. The process of female empowerment is sequential, but it is evident that its roots run back to the medieval period and the western culture though the Roman Catholic Church and economic activities played a major role.

Works Cited Cosman, Madeleine. Women at Work in Medieval Europe, New York: Checkmark Books Publishing, 2001. Print.

Lewis, Reina, and Sara Mills. Feminist Postcolonial Theory: A Reader, London: Routledge Press, 2003. Print.

Leyser, Henrietta. Medieval Women: A Social History of Women in England, 450-1500, Oxford: St. Martin’s Press, 1998. Print.

Schaus, Margaret. Women and gender in medieval Europe: an encyclopedia, London: Routledge Press, 2006. Print.

Schulenburg, Jane. Forgetful of their Sex: Female Sanctity and Society, ca. 500-1100, Chicago: University of Chicago Press, 1998. Print.


Analyzing Depictions of Family Life Essay essay help online: essay help online

Table of Contents Introduction

The main characters and film background

The Analysis


Works Cited

Introduction The family is one of the major subjects of study in sociology. In sociological terms, it represents the integral part of the social system. Each family is a cell which supports the society. Media, which is also the important part of the society functioning, touches upon the urgent social themes. The family relationships represent one of them.

The aim of this essay is to describe the family relationships in one of the families portrayed by the media. With this purpose in mind, I am going to analyze the family of Luke Harrison, one of the main characters of the fiction drama Stepmom by Chris Columbus.

The main characters and film background Luke Harrison is a successful legal expert. However, he has faced rather difficult problems in his life. He and Jackie, a mother of his children, have divorced recently. They have two children: Anna who is 12 years old and Ben who is 7 years old.

Luke has met another woman and tries to build the family with her. Isabel, his girlfriend and later the bride, is a photograph dedicated to her work. She does not have her own children and she recognizes the fact that the children of Luke and Jackie will become a part of her family. Isabel tries to make friends with Anna and Ben. However, it turns difficult to her because the children do not want to see another woman with their father. The relationships with elder child Anna seem to be the biggest problem for Isabel.

The situation is sharpened by the jealousy of Jackie who feels that Isabel wants to “steel” her children. Two women are very different personalities. Jackie is elder than Isabel. She has devoted herself to her family but her relationships with her husband have been broken. Isabel is a career-minded and ambitious person. She lacks the experience in children upbringing. She is hardly to be the competitor to Jackie. Jackie is a perfect mother and it is natural that she fears to lose the affection of Anna and Ben towards her.

Probably, the conflict reached its peak when Ben had been lost in the park while being on Isabel’s watch. Fortunately, the boy was found. However, the relationships of Isabel with Jackie spoiled much more.

Isabel realizes that she will always be a stepmom for the children. Eventually, she finds the common language with them and Jackie. The episode when Isabel approaches Anna represents one of the turning points in the conflict. A girl has fallen in love for the first time but her boyfriend has offended her. Isabel gives advice to Anna how to teach him a lesson and to stand for herself. Anna follows her advice and feels herself a winner in the situation with her boyfriend. Jackie admits that Isabel has really helped her daughter.

Get your 100% original paper on any topic done in as little as 3 hours Learn More The conflict has been solved because Jackie has known that she has a cancer. The characters have realized that it is vital for the happiness of the children not to break the family ties but to be strong and to do their best to solve the conflict. The last scene depicts the situation when Isabel takes a picture of Luke, Jackie and their children with the intention to make a family portrait and Jackie offers Isabel to join them.

The Analysis The marriage is one of the central themes of the film. Besides, the theme of divorce is addressed parallel in the film. Unarguably, these themes are closely connected with the study of the institute of family. In addition, the problems of marriage and divorce are important for the understanding of people attitude towards family.

The attitude of people to marriage depends on the social and historic events as well. It reflects the moods in the society. “Modern marriages might provide companionship in the form of a spouse, but it deters companionship with relatives other than the spouse” (Gerstel


New Global Branding Initiative Case Study custom essay help

Global branding has been gaining popularity over the years as firms struggle to improve their competitiveness in the market. Firms have come to realize the benefits of strong brands in the market as a way of remaining competitive.

However, it is important to note that global branding has its merits and demerits. Before making the decision to go global, it is important to understand the benefits and challenges that may be encountered by implementing the strategy. The decision to go global can only be approved if it is confirmed that the benefits outweigh demerits.

Espoir has managed to develop a strong brand locally. The management of this firm must determine if there is a need to go global with this brand as a way of expanding the scope of its market. The chief executive, Mr. Ed Jonson must have a deep understanding of the benefits that this firm will gain by this move, and the challenges that it may face by doing this.

As Kahn (2013) observes, it is important to analyze some of the benefits that Espoir may face when it decides to take its new branding initiatives global. One of the main benefits of going global with the brand is the localized needs that the brand will be able to address. As Kahn (2013) notes, different cultural groups are attracted to different brand messages. A brand message that is pleasant in the United States can be considered as irritating in Saudi Arabia.

By going global, the marketing manager of this firm in Saudi Arabia will be able to determine the appropriate message to the locals. He or she will determine how the original brand message can be twisted to suit local needs. This will increase the strength of the brand in different regions around the world. Taking the brand initiative global will also help this firm design its products to suit different markets.

This is because the firm will need to conduct market research in different global markets to understand the local needs. When fine-tuning the band message, the firm will also understand what the local population need, and this will make them develop products that deliver on the needs of the locals. This will increase the brand’s popularity. Another benefit of going global with the brand initiative is that it will allow this firm to take competition from the local level to global level.

When this firm makes its brand attractive to different local regions around the world, it will be increasing the level of its acceptance in the global market. This means that the firm will be able to compete favorably in this market. The initiative will also make it easy for the marketing research team to understand the changing dynamics in the market.

Get your 100% original paper on any topic done in as little as 3 hours Learn More For instance, many global markets are being influenced by the western culture. In an attempt to understand the best message for different global markets, the research team will be able to understand the changing global trends. This will enable the firm to understand the best products for the market. Finally, this initiative will enable this firm to gain a global image. It will be able to gain global recognition, a fact that will make it easy to penetrate the global market.

It is important to note that despite these benefits, taking the new branding initiative global comes with some challenges that this firm must be ready to tackle. The first challenge is the associated cost of this initiative. This initiative will demand for more research to be done at all the selected markets. This is a costly venture. There will also be the conflicting interest of whether to manage the brand centrally in a standardized manner or to delocalize brand management.

This initiative will also mean that at times Espoir will be forced to change the message on its brand in some markets, especially in cases where it realizes that the original brand message is completely unacceptable in a given local market. Firms are struggling to find a common way of communicating to their customers in a similar way across the globe, as a way of creating a common image in all the markets globally.

This new strategy goes against this effort. In some cases, the marketing team may find it very challenging to change the message of the brand. Gelder (2005) says that there are cases where the firm may be forced to change the message to reflect the opposite of the original message. This means that some of its core values may need to change.

Mr. Ed Johnson, and his entire management team, must find a way of mitigating the above challenges because Espoir will need to take its brand initiative to the global market. This is the only way it can survive the current market competition. The challenges of this initiative may be great at the beginning. However, if this team will be committed to this initiative, then the firm would soon start reaping the benefits.

References Gelder, S. V. (2005). Global brand strategy: Unlocking brand potential across countries, cultures


Physical Geography of Tristan da Cunha Research Paper essay help online: essay help online

Overview of the Tristan da Cunha Tristan da Cunha belongs to a collection of islands that is located in the South Atlantic Ocean. The current population of the Island is approximately 310. The main settlement is made up of the Edinburg of the Seven Seas. The terrain of Tristan da Cunha is a rugged.

However, the northern side of the island contains a flat area. It is the location where the residents settle. Further, the main religion in the settlement is Christianity ( 1). The religion comprises of the Anglican and Catholics. Also, the descendants of the population originated from Scotland, England.

The residents of the Island speak English. Also, it can be pointed out that the Island is a British territory. The British government claimed it in 1653. The Island is considered as part of Saint Helena (Christophersen 27). Tristan is located about 2100 kilometers from St Helena. St Helena is located on the northern side of Tristan. Since the island falls under the British territory, it uses the same leadership style as Britain.

Thus, the island uses the Monarchy system just like the British government. In this system, exclusive powers are bestowed in the Queen. In addition, the Island is managed by a governor. The governor is based in St Helena and it created the need to have a channel of communication with the residents of the Island (Encyclopedia Britannica 1). This resulted in the selection of an administrator. Each of the five islands has an administrator. Finally, the Island trades in Sterling Pounds.

Location of the island The islands that neighbor Tristan are Stoltenhoff Island with an area of 0.1 square kilometers, Middle Island with an area of 0.1 square kilometers, Nightingale Island with an area of 3.4 square kilometers, and Inaccessible Island with an area of 14 square kilometers. Out of the five islands in that group, Tristan da Cunha is the largest and it covers an area of 113 square kilometers. In most cases, Gough is not considered as part of the chain of island because it is located several kilometers away from the group (Encyclopedia Britannica 1).

The location of Tristan da Cunha is almost equidistant from Cape Town (South Africa) in the continent of Africa, and Rio De Janeiro (Brazil) and Buenos Aires, Argentina in the continent of South America (Strahler 29). The Island is approximately 1,800 miles from South Africa and approximately 2,150 miles from Brazil. Further, the Tristan island is circular in shape with a diameter of 10 kilometers. Further, it has a coastline that is about 21 miles long (Bharatdwaj 28).

Latitude and longitude

The location of the Tristan da Cunha is roughly 37o15’ South and 12o30’ West.

Get your 100% original paper on any topic done in as little as 3 hours Learn More Weather patterns The climate of Tristan Island ranges between marine cool and temperate. Further, it can be observed that the island experiences a slight variation in temperature especially between day and night temperatures. Also, the Island also experiences a small variation in temperature between summer and winter seasons.

The average high annual temperature is approximately 63oF and the annual recorded high temperature is about 75.9oF. On the other hand, average low annual temperature is approximately 55oF and the annual recorded low temperature is about 40.3oF. Therefore, it can be observed that the temperature is favorable (Encyclopedia Britannica 1). The rainfall received on the Island ranges between reasonable and substantial rainfall. The annual rainfall received on the Island is approximately 1681mm.

Also, the average rainy days in a year are approximately 252 days. The rainy days can be likened to the Aleutian Islands. Further, the Island receives a restricted amount of sunshine. The average number of sunshine hours in a year is approximately 1498 hours. This can be compared to the Juneau, Alaska. Finally, the combination of rainfall and temperature yield a humidity that is approximately 78.3%. The island is quite humid (National Geographic Society 1).

Effects of the weather on the islands flora and fauna, biogeographic processes and vegetation The climate described above has a significant impact on the flora and fauna on the island. The weather is favorable and thus prevalent species of flora and fauna are found on the island.

The island has a substantial plant cover. The Tristan da Cunha is mainly covered with the moss and fern species. The vegetation cover on the Island is made up of a number of widespread species (Irene Schaffer’s Website 1). These species had a wide distribution and they have also been found in other regions such as the southern areas of the Pacific and Atlantic oceans.

Also, there are a number of species that were first discovered in Tristan da Cunha. Some of these species have recently been discovered in certain part of the world such as New Zealand. An example of such specie is the Nertera depressa. Further, the residents rely on potatoes as their key produce. It can be noted that the plant cover on the island can only flourish in humid areas (Encyclopedia Britannica 1).

Studies show that Tristan island has a of wildlife. Specifically, the Island has a variety of species of birds. The most common specie is the seabirds. Tristan da Cunha has a variety of seabirds.

We will write a custom Research Paper on Physical Geography of Tristan da Cunha specifically for you! Get your first paper with 15% OFF Learn More These varieties are about sixteen. The species of the seabirds include “Northern Rockhopper Penguins, Atlantic Yellow-nosed Albatrosses, Sooty Albatrosses, Atlantic Petrels, Great-winged Petrels, Soft-plumaged Petrels, Broad-billed Prions, Grey Petrels, Great Shearwaters, Sooty Shearwaters, Tristan Skuas, Antarctic Terns, and Brown Noddies” ( 1).

The other species are local and terrestrial birds. Besides, the island is the only discovered breeding location for Atlantic Petrel. Tristan has a number of species of whales and dolphins. Thus, it can be drawn that the weather permits only certain species of flora and fauna to flourish on the island.

Some of these species of birds have only been discovered in Tristan. The neighboring islands of Gough and Inaccessible “constitute a wildlife reserve, designated a UNESCO World Heritage site in 1955” (Encyclopedia Britannica 1). The residents of the island rely on angling of crawfish. Research shows that angling is the main economic activity in the region. Finally, no indigenous species of certain class of animals such as reptiles and freshwater fish exist on Tristan (National Geographic Society 1).

Ocean circulations and processes The warming sea temperatures have resulted in changes in the oceanic circulations. Temperature and humidity observed in Tristan are a representation of the open sea while the wind and rainfall are determined by the topography of the island. Studies show that the meridional movement type is observed on the island. Also, the island experiences west-east movement (Christophersen 89).

The volcanic activities in the island Tristan da Cunha and the entire Mid – Atlantic Ridge played a significant role in the cracking of the borders of South Atlantic Ocean (National Geographic Society 1). The activities led to the creation of the classical plume theory. The volcanic activities gave rise to the Walvis Ridge and Rio Grande Rise.

The Walvis Ridge moved towards the northeast to the African border from the island of Tristan. On the other hand, the Rio Grande Rise moved towards approximately southeast from the border of South America to the Mid – Atlantic Ridge. Walvis Ridge and Rio Grande Rise began forming from the center of the volcanic activities that occurred in the Mid – Atlantic Ridge (Encyclopedia Britannica 1).

The Walvis Ridge formed after the Rio Grande Rise. In fact, it was considered as an extension of the Rio Grande Rise. Since the volcanic activities diminished, the construction of the Walvis Ridge stalled thus making it smaller than the Rio Grande Rise (Raina 139). The classical plume theory has attracted a number of research studies. Specifically, researchers are interested in determining the role played by Tristan da Cunha Island in the creation of the fissure (National Geographic Society 1).

Volcanic processes Tristan Island is described as a volcanic island. This can be attributed to the knowledge that the island is located on the Mid- Atlantic Ridge. The Ridge was formed as a result of volcanic activities. Tristan experienced the last active volcanic explosion in 1961. The eruption resulted in the creation of a volcanic cone known as Queen Mary’s Peak.

Not sure if you can write a paper on Physical Geography of Tristan da Cunha by yourself? We can help you for only $16.05 $11/page Learn More The peak is approximately 2060 meters tall. This eruption was massive and it led to the removal of the inhabitants from Tristan. The volcanic activities have resulted in a rugged terrain. Thus, Tristan is moderately hilly (National Geographic Society 1).

Works Cited Bharatdwaj, Sanjay. Physical Geography: A Landscape Appreciations, New Delhi: Discovery Publishing House, 2009. Print.

Christophersen, Erling. “Tristan da Cunha the Lonely Isle”. Geographical Review. 31.4 (1941): 697. Print.

Encyclopedia Britannica, Inc. 2013, Tristan da Cunha. Web.

Irene Schaffer’s Website 2008, Tristan da Cunha. Web.

National Geographic Society 2013, Tristan da Cunha. Web.

Raina Nater. Contemporary Physical Geography, New Delhi: Concept Publishing Company, 2012. Print. 2013, Geography of Tristan da Cunha. Web.

Strahler Alan. Introducing Physical Geography, New York: Wiley


Gun Control: Impact on Crime and Gun Availability Research Paper essay help online: essay help online

Table of Contents Introduction

Guns and Crime

Federal Regulations

Effect of Gun Control and Violence

Effect of Gun Control on the Number of Firearms



Works Cited

Introduction The right to own and use guns is considered one of the most important rights by many American citizens. The significance of this right can be seen from the fact that it is included in the Second Amendment and successive governments have continued to protect the right. However, this right has become controversial in recent decades due to the many incidents of gun related violence observed all over the United States. In response to the increase in gun related violence, the government has enacted a number of gun regulations.

These gun control regulations are meant to reduce the ease with which civilians can obtain guns. Gun control policies are based on the premise that tighter control will reduce the prevalence of weapons. In turn, this reduction will result in the decline in the violent crime carried out using firearms. This paper will set out to ascertain the impact that gun control laws have on violent crime prevalence and the number of guns available to civilians in the US.

Guns and Crime Crime is one of the most important problems affecting modern society and governments and policy makers are constantly looking for ways to reduce crime. Among the various types of crimes, violent crime is considered the most serious and its prevalence has a negative impact on the entire society.

Guns are associated with violence since they are lethal weapons that can inflict deadly damage. Gun availability might encourage a weaker attacker to confront stronger victims. Guns also make it possible for an attacker, who would not have the courage to attack at close proximity to engage his victim from a distance.

Due to their effectiveness, guns are the weapon of choice for most criminals. Research indicates that more than 60% of the homicides in the US are carried out using firearms (Moorhouse and Brent 106). Guns are also used to carry out non-lethal crimes such as sexual assault, robbery and simple assault. Reports by the Bureau of Justice Statistics reveal that in the non-lethal crimes where weapons were used, 40% of the offenders used firearms (Walter 5).

Federal Regulations Due to the significant negative impacts of firearms, the federal government has implemented some major statutes to regulate firearms. The first major Federal statute is the National Firearms Act of 1934.

This regulation was designed to limit the ability of individuals to obtain guns that were perceived to be especially lethal. The regulation controlled the types of firearms that civilians might purchase making it impossible for high caliber assault weapons to be freely traded. Walter documents that since 1934, the US government has imposed strict control on fully automatic firearms and shotguns (3).

Get your 100% original paper on any topic done in as little as 3 hours Learn More These restrictions were tightened even further when fully automatic firearms were banned from private possession since 1986. This ensures that the law enforcement officials have a monopoly on powerful automatic weapons that can be used to cause significant damage.

The second major Federal statute implemented to regulate guns was the Gun Control Act of 1968. This regulation was meant to assist law enforcement agencies in their efforts to reduce the crime and violence attributed to firearms. The regulations imposed restrictions on the trade in small arms and imposed age restrictions on gun sales.

A major change in the GCA was made through the Brady Handgun Violence Prevention Act of 1993. This amendment required thorough background checks to be carried out before a person could purchase a firearm. Intensive background checks are carried out to ensure that the individual who wants to purchase a firearm does not have a criminal record.

There is a waiting period that a person must endure before the gun sale is complete for the background check to be complete. Gun control laws also specify the minimum age requirement for gun possession. To further limit the number of guns available, a person is not allowed to purchase more than one firearm per month.

Effect of Gun Control and Violence Comparisons between crime rates in areas with strict gun laws and those with more relaxed gun control laws undermine the effectiveness of gun laws. For example, there are stricter regulations of guns in urban areas than in the rural areas. As a result, there is a prevalence of guns in rural America with rural residents being more likely to own firearms than urban dwellers.

However, violent gun crime is heavily concentrated in cities while there is minimal gun violence in the rural areas despite the overrepresentation of firearms in these regions (Blocher 85). This suggests that there are other factors responsible for crime prevalence other than the presence of guns.

Decades of research have failed to provide convincing findings that gun control measures lead to a reduction in crime rates. The US stands out as the industrialized country with the highest rate of gunfire related violent crime and the largest number of guns in civilian hands. These facts have led to the wrong conclusion that gun ownership leads to crime and as such, a stricter control of gun ownership will reduce the rates of violence (Tomislav, Kovandzic and Kleck 1).

We will write a custom Research Paper on Gun Control: Impact on Crime and Gun Availability specifically for you! Get your first paper with 15% OFF Learn More However, the evidence offered to show that gun control laws and regulations reduce the crime rate is rather weak. In one study, it was found that when gun controls were utilized, only 3 deaths per 100,000 were avoided (Moorhouse and Brent 108). This marginal benefit was not guaranteed since the studies did not consider socioeconomic factors that might affect the crime rate in a region

The supposed correlation between crime and gun availability continues to provide the greatest impetus for implementing even more restrictive gun laws in the country (Moorhouse and Brent 119). More stringent gun control measures are always demanded for following tragic incidents where the attacker uses firearms to kill many people. However, Domenech asserts that gun control policies will not prevent violent individuals from engaging in their destructive actions (25).

While guns are the most common weapon used in homicides, the rate of firearms related murder has decreased significantly since 1993 A report by the FBI states that the number of firearms-related murders and non-negligent manslaughter rate per 100,000 of the population decreased from 6.6 for 1993 to 3.2 for 2011 (4). These statistics suggest that an increase in gun availability does not necessarily contribute to gun related homicides since the number of guns in the US has increased by over 100million between 1993 and 2011.

The focus on firearms as the major cause of violence ignores the other variables that contribute to the prevalence of crime in the society. Various social and economic variables influence the prevalence of crime in a place. To increase the accuracy of the findings, any study of the relationship between firearms per capital and violent crime must consider these variables.

Crime rates are influenced by the effectiveness and efficiency of the police force in the region. Regions with similar gun control laws will have differing crime statistics depending on the effectiveness of law enforcement agencies and the judicial system in the particular region.

Some studies indicate that relaxation of certain gun control policies reduces violent crime rates. The right-to-carry laws can offer greater protection to civilians who are given the opportunity to defend themselves. These laws afford relatively greater protection to minority groups and women who are more vulnerable to criminal attacks (Trotter 26).

Reports by the Bureau of Justice Statistics reveal that firearms are used for self-defense purposes by a significant number of civilians (Walter 5). However, precise statistics on the number of times civilians use firearms in self-defense are not available since law enforcement officials do not collect this information.

When right-to-carry laws are implemented, there is a higher probability that a criminal will encounter an armed civilian. This increases the risk that the criminal might be injured or killed as he attempts to perpetrate a violent crime against the armed victim. This generates a significant deterrent effect, as criminals are likely to substitute confrontational crimes for non-confrontational crimes (Tomislav 2).

Not sure if you can write a paper on Gun Control: Impact on Crime and Gun Availability by yourself? We can help you for only $16.05 $11/page Learn More Effect of Gun Control on the Number of Firearms Gun control laws have failed in their attempt to decrease the private civilian gunstock in the US. Some gun control laws effectively limit the ability of individuals to access firearms. Due to the strict background checks and age restrictions, the policies lead to differing rates of access to firearms. However, this has not led to an overall decrease in the number of guns possessed by the civilian population over the years.

The number of guns in the US has been steadily increasing over the past three decades in spite of the stringent gun control measures implemented by state and local governments. A national survey carried out by the National Institute of Justice (NIJ) in 1994 revealed that there were 192 million firearms owned by 44 million people (Walter 4). This meant that 35% of households in the US owned one or more firearms.

By 2000, the number of firearms had increased substantially with more households reporting to own one or more firearm. Walter documents that there were approximately 259 million guns in the US in 2000 (4). This figure increased even further with approximately 294 million firearms being possessed by civilians in the US by 2007. It is estimated that the number of guns in civilian possession is 310 million. This implies that the number of civilian gunstock in the US has almost doubled in the US since 1968.

The gun regulation policies used by many States control the number of guns released to the public by imposing strict rules during the purchase process. Only licensed dealers are allowed to trade in firearms and the eligibility of a customer must be ascertained before a purchase is made.

However, these measures fail to cause a significant decrease in the total number of guns available to Americans. To begin with, firearms are long-lived capital assets that can last for decades. Guns purchased by civilians many years ago are still functional today. Moorhouse and Brent declare, “The stock of privately owned firearms in the US is large relative to annual sales” (122).

Discussion High crime rates have often been used as the justification for more and stricter gun control laws in the country. Moorhouse and Brent reveal that there are literally hundreds of state and local gun control statutes meant to control the availability and ownership of firearms by the general population (104).

However, research evidence does not support this causal effect between gun control and crime rates. From the research findings presented herein, it appears that gun control in its current implementation is ineffective. There is little evidence supporting the positive impact of gun control on the crime rate or the number of guns possessed by the public.

Conclusion In spite of the charged debates on gun control, little is known about the effect of gun policy. This paper set out to highlight the effect that gun policies have on the prevalence of guns in the country and the level of crime and violence. The paper began by highlighting the relationship between guns and crime. It then highlighted some of the Federal regulations imposed to control guns.

The paper has shown that there is no support for the presumption that gun control reduces crime rates in the country. When socioeconomic and law enforcement agency efficiency factors are controlled for, there is little evidence of gun control implementations in their current form reduce violent crime rates.

While it is possible that gun control laws can have a positive effect on crime reduction, it is clear that the currently employed laws are ineffective. It would therefore be of use to determine the gun control laws that can be effective in reducing crime rates. Such laws should then be implemented in order to achieve the desirable outcome of crime reduction in the country.

Works Cited Blocher, Joseph. “Firearm Localism.” Yale Law Journal 123.1 (2013): 82-146. Web.

Domenech, Benjamin. “The Truth about Mass Shootings and Gun Control”. Commentary 135.2 (2013): 25-29. Web.

Moorhouse, John and Brent Wanner. “Does Gun Control Reduce Crime or Does Crime Increase Gun Control?” Cato Journal 26.1 (2006): 103-124. Web.

Tomislav, Kovandzic, Schaffer Mark and Kleck Gary. Estimating the Causal Effect of Gun Prevalence on Homicide Rates: A Local Average Treatment Effect Approach. Berlin: Institute for the Study of Labour, 2008. Print.

Trotter, Gayle. “Should Congress Pass Stronger Gun Laws?” Congressional Digest 92.3 (2013): 25-31. Web.

Walter, Brown. “Gun Control Overview.” Congressional Digest 92.3 (2013): 3-7. Web.


Market research and a feasibility study report Research Paper essay help online free

Introduction The Eden Land Company has developed a new business idea. It plans to combine water with slices of fruits and serve them to customers. The water will be packed in uniquely designed and eco-friendly bottles. This paper provides a market research and feasibility study report for the Healthy Drink.

“SMART” objectives Eden Land has set objectives and their feasibility tests. For instance, one of its objectives is to satisfy the needs of customers within the first week after the product is introduced into the market by meeting their needs. The Customers tastes differ in many ways, and the company understands that creativity is one of the ways it can use to influence the purchase of its products (Burns 111).

The company has noted that many young people suffer from blood pressure and water retention problems. It has developed a remedy to this problem by offering the Healthy Drink product. This objective will be measured by the outcomes, testimonies, and reactions of customers to the product (Burns 221).

Healthy Drink (Product) TheEden Land Company will offer the Healthy Drink product to its customers. The Healthy Drink is a type of water with minimum quantities of sodium and is ideal for people suffering from high blood pressure. It is also ideal for people suffering from water retention.

The Healthy Drink product is packed in unique bottles different from those of their competitors in order for customers to easily recognize them in the market. The company will also ensure that the Healthy Drink stands out consistently by ensuring that it is treated in accordance with the required specifications. It will provide customers with a high quality Healthy Drink to influence post-purchase of the product, and hence maximize on sales, profits, and revenues.

Market Research The market for the Healthy Drink product is readily available. Market research plays a significant role in successful business development (Carson 52). The product is targeted at the youths (generation Y) with water retention problems and high blood pressure.

To avoid these problems, they should take the Healthy Drink product, which is a type of water with minimum sodium quantities. The company will add slices of fruits to this water to make it appealing to the target audience. The demand for pure healthy water is on the increase. This is an added advantage for the Eden Land Company because it meets the customers’ specifications.

Get your 100% original paper on any topic done in as little as 3 hours Learn More Pricing and Promotion The Eden Land Company will set affordable prices for its Healthy Drink mineral water immediately after launching the product. There is stiff competition from other products such as Masafi, Panna, Aquafina and Pellegrik among others. The company will ensure that it employs the price leadership strategy to gain competitive advantage over its competitors (Marn, Eric


Morgan Spurlock’s “POM Wonderful: The Greatest Movie Ever Sold” Essay scholarship essay help: scholarship essay help

One of the key factors of the success of Morgan Spurlock’s “POM Wonderful: The Greatest Movie Ever Sold” was the implementation process. It had a specific goal and it was focused on all audiences, being universal and accepted worldwide.

The slogan that “He’s not selling out, he’s buying in”, simply means that there is nothing being offered, the advertisement campaign is so great that businesses themselves will come running, wanting to participate in such a unique and productive commercialization. The key feature is the universal nature of the advertisements, but more importantly movies, it’s the appeal to all audiences and the use of both originality and humor.

Visual appeal is a target area that the documentary has used to better the response from the public. In implementing the advertisement world in the movie, it is critical to make sure that the advertisement does not use any negativity towards social aspects and does not predispose the campaign to any unwanted judgment. There are several factors that went into the making of such a documentary, linking advertisement and entertainment.

The movie wanted people to know that the world is well aware of the needs of consumers and needs of organizations to sell, and presented new ideas that people would be impressed by. The general style of commercials and advertisements gives people new perspectives on everyday things. It is to provide a specific style to the consumers, as it represents individuality, as well as the knowledge of the current market. Appeal to people’s wants and needs is united with humor and wit.

“POM Wonderful: The Greatest Movie Ever Sold” demonstrates several techniques of promotion, they are: personal selling, sales promotion, advertising and public relations and direct marketing. In movies, personal selling is rather obvious. Morgan Spurlock has become a well known figure in both the social world and the movie industry. He has shown the ability to get into people’s thoughts and illustrate what is really wanted. The reality is made to be humorous but, at the same time, true.

He goes from one business representative to another, has meetings in most strange places and gives people a chance to see that what he is doing is not trying to sell, but to offer a chance for others to participate in this enormous project he has thought of, which will give both himself and the participating businesses a lot of success. Sales promotion is also accomplished in a flashy and interesting way. Morgan Spurlock is able to capture the attention of the viewer and allow for closer and more personal connection with the products.

He promotes with such originality that people want to try out something new, thus becoming the proof of the pitches that are done on each take. Public relations and advertising are strengthened by the open nature of the context and the advertisement industry. People are presented with the structure of the businesses that are leaders in the field of advertising.

Get your 100% original paper on any topic done in as little as 3 hours Learn More The “hands-on” approach has shown to be very effective in engaging people and imitating the real behavior that everyone has come in contact with before. Direct marketing is the communication that can be seen throughout the movie, as the businesses and Morgan Spurlock address the viewers directly. People appreciate and respect the fact that they are included in the advertisement and find it a must to respond positively.


Maxfli and golf ball survey Case Study essay help online

Maxfli’s exploratory research began by conducting focus groups to find out the motives of why people were buying the golf balls. Also, the focus groups were used to determine what people needed and what sort of image the equipment had. As such, telephone surveys were carried out.

People were divided into different types of golfers and the results were adjusted accordingly. From one perspective it was appropriate, as the company needed a fresh start and increase in the profits. Qualitative research is one of the key ways in uncovering the true reasons why people buy specific products (Maxfli).

Their motivations and inner emotions must be closely studied in order to figure out attitudes and behaviors that lead out of thinking. The focus groups are a good resource, but there are some limitations. One of them is that there is too much attention to be paid to certain things, without having the direct and necessary focus on the needs of consumers. Also, because a focus group is an internal structure, it would be difficult to create circumstances that answer to the needed criteria of the real life.

Calling people on the phone is sometimes bothersome, so many probably thought that it was not the best choice. The preference of balls is mostly performance based. But, as the case study mentions, a lot of golfers are also looking for fashion, not only function. By having a telephone survey, people will not be able to see the ball and decide which one is better. It is impossible to test the ball over the phone and give people a feel of the equipment.

Another problem is that not all people will be reached by the phone, as they might be out or simply do not want to be disturbed. For this purpose, a TV commercial with a phone number to dial in order to make the selections could be made. There would need to be a close demonstration of the balls’ visual characteristics, but more importantly, the balls would have to be tested and put into play. A door to door survey would be another possible solution, as people could be presented with the product and get “a feel” for it themselves.

An observation method would be a good way to see what the customers really want. Direct observation with no or limited participation could be used. Golf is a game where a person must feel relaxed and confident in their strength (Seltzer, 2007). Also, the fact that it is an observation “in action” allows for real life situations to take place. Structural observation and field experiments could be used as well since people respond well to the environment and would enjoy being the participants of such a study.

In the twenty-first century, the use of technology has become an everyday occurrence. People are dependent on it in almost all aspects of life. It has made the daily functions easier and more practical, as the software programs, internet and stored memory have extended the use of information and understanding.

Get your 100% original paper on any topic done in as little as 3 hours Learn More As a result, internet would play a major role in the future research methods. It could make the survey part easier, as well as advertise and contribute to people’s awareness of the product and market demands. The speed in the spread of information is enormously increased.

References Maxfli. (n.d.). Web.

Seltzer, L. (2007). Golf: The Science and the Art. Mustang, OK: Tate Publishing.