Breaking The Rules: Romeo And Juliet’s Quest For Independence Essay Online Essay Help

Romeo and Juliet is a famous play by the great playwright William Shakespeare. People who read the play or watched films that adopted its plot feel the touch of this tragic love story of Romeo and Juliet. With regards to this play, people hold different opinions and interpretations. Some feel sorry about their eventual death while others think that their final death reconciled their feuding families and united the two lovers.

This essay will argue that by breaking the rules, Romeo and Juliet finally attain success and independence. This argument stands on the fact that even though both Juliet and Romeo died through committing suicide, they attain success in the form of unity between the Montagues and the Capulets.

Their death helped their families go through a recognition stage. They unanimously throw away their feud after seeing the consequences it brought. At least there is hope for independence for future members of these two families.

Romeo and Juliet are star-crossed lovers who come from two feuding families, the Montague and Capulet, who live in Verona. Their families are in an endless conflict with each other. The two lovers ought not to show their love to each other because of this long standing feud. Both families disapprove of such an affair.

However, in spite of the feud between their families, Romeo and Juliet assert their independence but end up in a tragic predicament.

The Balcony scene is the first indication of Romeo and Juliet’s readiness to break social rules and have independent wills. Even though Juliet is well aware of her family’s hatred of the Montague, she falls in love with Romeo and goes ahead to organize for a marriage with him the next day. In the “balcony scene”, Juliet tells the following lines “O Romeo, Romeo, wherefore art thou Romeo?

Deny thy father and refuse thy name, Or if thou will not, be but sworn my love, And I will no longer be a Capulet” (Act 2, Scene 1, Lines 74-78). These lines reveal Juliet’s willingness to deny her own family name just to marry Romeo. She asks Romeo to deny his family name so that they can fall in love without the disapproval from their families.

Get your 100% original paper on any topic done in as little as 3 hours Learn More When Juliet utters these lines, she stands in sharp contrast with her rigid family rules and wishes to be an independent person capable of pursuing her own love rather than staying in the trap of her family name. This shows that Juliet is already proving her ability to think independently. However, her wishes cannot be accomplished as things stand.

This is because of the feud between their families. It is this quest for independence that leads to the death of both Juliet and Romeo. Juliet meets her death when she takes a drug that would help her run away from marrying Paris. When she feigns death, Romeo thinks that she is indeed dead. He takes poison and kills himself. Upon realizing that Romeo is dead, she stabs herself and genuinely dies.

Romeo also shows his independent spirit by falling in love with a daughter of the Capulet. He is in love with Rosaline, a relative of the Capulet and Benvolio advises him to end the affair. He ends it but commits a bigger crime when he falls in love with Juliet, a real daughter of the Capulet. His readiness to break the rules and attend the ball at the Capulet portrays his quest for independence.

As the son of the Montague, Romeo is not welcome. However, he attends the ball and comes to the balcony of Juliet after her beauty attracts him. When Romeo attends the ball and follows Juliet to the balcony, he proves that just like Juliet, the social and family rules do not confine him. He is instead ready to pursue his own desires and make his own decisions about his own love affairs.

Romeo bravely makes himself known to Juliet and they agree to organize a secret marriage. The society cannot tolerate their love because their families are in a long held feud, and society knows the repercussions this marriage would yield. In spite of the definite family disapproval and numerous obstacles, Romeo and Juliet marry.

The bravery, independent spirit and defiance against their feuding families are what touch the audience the most. This hurrying into marriage shows how the two lovers yearn for freedom from the chains of the feud between their families. They even wish to drop their family names because they are curtailing their freedom of choice and association.

However, as it has already been mentioned in the previous part, the union of Romeo and Juliet will not only fail to win the blessings of their families, but will also face restrictions from them. In their quest to overcome this opposition from their families, they go through so many hardships including death. Juliet tries to run away from a marriage partner, Count Paris, just to marry Romeo.

We will write a custom Essay on Breaking the rules: Romeo and Juliet’s quest for independence specifically for you! Get your first paper with 15% OFF Learn More She feigns death by taking a sleeping potion, and this brings a lot of trouble to them. Romeo on his part has to go to exile and almost kills himself while there. On coming back, Paris confronts him for a fight, and he kills Paris. He finally kills himself because he thinks Juliet is dead. Juliet also kills herself with Romeo’s dagger when she realizes that he is dead.

They go through all these hardships because of their yearning for freedom and independence. The two lovers refuse to surrender to the wills of their families, but instead they try every possible way to safeguard their love and fight against the rules.

The statement “From forth the fatal loins of these two foes, a pair of star-crossed lovers take their life” (Shakespeare, 2012, Prologue, Lines 5-8) shows that Romeo and Juliet prefer death to adhering to the rules and wills set by their feuding families.

Finally, the death of Romeo and Juliet puts an end to their love and is powerful enough to reconcile their feuding families. In another sense, the two lovers rise high above their mortal death and become perfectly united with each other spiritually.

In a world, they are not able to make their independent choices and be together based on their own desires, but their death enables them not to pay attention to social rules and assert the supremacy of their love over the feud and rules of their families. Furthermore, their death reminds their feuding families of the foolishness and irrationality of their long-held conflict. The two families reconcile at last.

Romeo and Juliet elevate themselves to heroes by violating the socially accepted norms and bravely fighting for their own independence and freedom. Thus, Romeo and Juliet attain success over their families despite the feud and stringent orders that guide the way the two families relate.

This success may seem to be irrelevant to them, but at least it makes sense to their families at the end. They die before accomplishing the independence and the freedom they searched for a long time. Their families, however, make peace with each other after realizing what their feud is capable of causing.

A conclusion can be comfortably drawn that by breaking the rigid rules regulating their behaviors, Romeo and Juliet finally attain their independence. They break loose from these rules, and they finally attain their freedom in their death. This freedom is not only theirs, but for all other family members.

Not sure if you can write a paper on Breaking the rules: Romeo and Juliet’s quest for independence by yourself? We can help you for only $16.05 $11/page Learn More Members of the two families who remain behind will enjoy this freedom that Romeo and Juliet looked for using all their tactics. Their families are now at peace with each other, and his means no restrictions will be there in dealing with members of the former enemy family.

Works Cited Shakespeare, William. Romeo and Juliet, Ed. René Weis. London: Arden, 2012.


The World’s Most Ethical Companies: a Case of PepsiCo Research Paper college application essay help

Introduction Corporate concern about ethics has grown in prominence in recent times as business entities strive to incorporate moral values and principles into their operations. Companies no longer focus singly on profit maximisation and expansion of their businesses, but they also explore ways of treating the consumers, employees, and the environment in a morally praiseworthy manner (Shaw, 2011).

It is a common practise in the contemporary organisations to find special departments that are exclusively established to cater for the ethical needs of the organisations. As a matter of fact, various independent bodies evaluate the extent to which organisations employ ethical management and practise with the view of recognising their efforts and influencing improved services.

Companies are also realising the connection between their ethical practices and management, on the one hand, and the profit margins they register each financial period, on the other hand (Shaw, 2011). This paper seeks to discuss the ethics concept in business by specifically analysing PepsiCo’s practise in the same area.

Pepsi’s Morally Responsible Actions Environmental management

PepsiCo has an established elaborate policy on the environment, health, as well as safety management. The policy seeks to ensure that the company caters for its immediate business environment effectively. The policy comprises of eight critical points that include ownership culture, business integration, regulation compliance, as well as resource allocation (PEPSICO, n.d.).

It additionally entails the aspects of performance measurement, continual improvement, together with stakeholder collaboration and annual review.

In terms of ownership culture, for instance, the company’s policy identifies the need to build and sustain a proactive culture through driving environmental ownership, individuals’ health and safety, and managing the overall environmental aspect at the organisational level. The company engages, consults, as well as trains its people to influence active participation to enable these plans achieve realistic goals.

Another important aspect of the environmental management programme is the issue of stakeholder collaboration. PepsiCo works in collaboration with its business partners, such as the contractors, suppliers, licensed bottlers, along with the local communities and customers to limit the health, environmental, and safety outcome related to its daily operations (PEPSICO, n.d.).

Get your 100% original paper on any topic done in as little as 3 hours Learn More PepsiCo also works with a different group of stakeholders that comprises of governments, academia, other interested stakeholders, in addition to business associations and non-governmental organisations for purposes of striving to widen effective and sustainable resolutions with regard to health, environmental, and safety confrontations or challenges, all of which face the company’s operations.

Ethical Consumer Treatment

PepsiCo also strives to ensure that it treats its customers in morally acceptable ways without allowing inhumane practices to penetrate through its corporate human resource practises. The beverage and food company definitely deals with a large number of consumers that may prove too tricky to handle or manage effectively because it is a large multinational firm with a presence in almost all the continents in the world.

The firm has established a global code of conduct that generally identifies the main objective of conducting business in the right way as a part of its corporate mechanism aimed at ensuring that customers of the firm are treated in a moral way (PEPSICO, n.d.).

Employees are expected to adhere to these codes of conduct and embrace the underlying principles as a way of ensuring that the company achieves and sustains its objectives for long (PEPSICO, n.d.).

The code includes a requirement to show total respect at the workplace, an obligation to always act with integrity within the marketplace, as well as the expectation that all workers ensure ethics in the business activities that they undertake.

Additionally, and more importantly, workers are required to perform their respective tasks in more responsible ways for the purpose of fulfilling the shareholders’ expectations effectively (PEPSICO, n.d.). The company revises its acceptable practises more often to incorporate changing laws that may, in one way or the other, affect on its corporate operations as a way of making the corporate code of conduct more effective.

Moral Action towards Employees

PepsiCo fully supports and expresses a commitment to its entire workforce. The company encourages a diverse corporate culture where any qualified individual from whatever race, tribe, nationality, or gender can apply for job positions in the firm and be considered for employment without any discrimination.

We will write a custom Research Paper on The World’s Most Ethical Companies: a Case of PepsiCo specifically for you! Get your first paper with 15% OFF Learn More The company looks at this goal as an important one that encourages creativity amongst the workers, while also offering a chance for benefitting from new and unique perspectives (PEPSICO, n.d.).

Pepsi realises the key role that its employees play towards ensuring that the company attains its objective towards the customers. In particular, its corporate philosophy identifies the importance of the firm maintaining mutual respect, workplace safety, and integrity.

Pepsi’s inspiration of a collaborative culture focuses on recruiting, as well as retaining world-class talent by ensuring that its workers achieve employment satisfaction or what the company refers to as “Talent Sustainability” (PEPSICO, n.d.).

A perfect example of actions employed by the firm in encouraging employees to speak out entails the provision of an Organisational Health Survey that is conducted every two years with a view of obtaining opinions concerning the organisation and the general workplace.

Effects of the Morally Conscious Decisions on the Company’s Bottom line Customers. Trust

The morally acceptable practices and decisions of the company are likely to enhance customer trust and confidence towards the company.

Because the employees are showing greater dedication in serving the customers, the latter feel comfortable to conduct business with the firm than would be the case had the workers not been considering ethical and moral practises.

As this trust is developed and maintained by many potential customers, the company eventually succeeds in enlarging its profit margins because of high sales that translate into higher revenues.



The moral actions directed towards the workers by the firm enhance the level of their motivation. The workers feel they are highly valued and consider themselves as owners of the firm. They are willing to increase their output because they are aware that their collective hard work will, in turn, mean that they will receive more benefits from the employer.

Not sure if you can write a paper on The World’s Most Ethical Companies: a Case of PepsiCo by yourself? We can help you for only $16.05 $11/page Learn More As the employees’ motivation increases and they express their willingness to work even harder for the firm, they enhance the chances of profitability because more consumers get served satisfactorily. This increases their trust towards PepsiCo.


PepsiCo is likely to achieve a workforce that is highly satisfied with its mandate due to its continued employee moral programmes. Workers who are fully aware that their needs, both material and emotional, are well taken care of are less likely to consider changing employers. Instead, a huge percentage of them would prefer working with the same satisfying employer until they attain their retirement ages.

This is critical for PepsiCo because it will no longer face the need for undertaking employee recruitments after every short while. As a matter of fact, high employee turnover rates disrupt the overall planning and operation of the firm because the management has to keep training new employees who only last for a short while before quitting in search for better employers.



The firm is likely to receive greater support and positive collaboration from the societies because PepsiCo is expressing a willingness to support the local communities through numerous environmental management programmes.

For instance, foreign governments will be willing to issue the firm with operation licences in their respective territories because they realise the benefits that the society will achieve in the long run. This kind of goodwill from the communities allows the company to expand its market and improve its revenue capabilities.

Critical Review of PepsiCo’s Ethical Policies

PepsiCo identifies six critical guiding principles that form the basis of its ethical policies and management. They include care for customers, the sale of products that attract pride, speaking the truth, and balancing the short-term plans with the long-term ones (PEPSICO, n.d.). Additionally, the firm emphasizes diversity and inclusion, while highlighting the need to respect others as a way of achieving success as a whole.

The company has divided these six critical guiding principles to address all its significant areas of business. In particular, the principles address issues about customers, products, verbal communication with the shareholders, and overall future ethical plan of the organisation (PEPSICO, n.d.).

It also addresses the issue of employment with regard to a diverse workforce and the employee conduct and behaviour not only towards the customers, but also towards the employees (PEPSICO, n.d.).

Ethical Areas Needing Improvement

Environmental Management

Given its wide array of products, PepsiCo also uses a lot of packaging materials that end up impacting negatively on the general environment (Wilburn


Food Ethics Essay college essay help online: college essay help online

Table of Contents Introduction

The Responsibilities of the Government in Food Ethics

The Responsibilities of Producers in Food Ethics

The Responsibilities of Consumer in Food Ethics


Works Cited

Introduction Food ethics has gained relevance in the recent past, especially following the increase in food-related health problems. We have a responsibility to various stakeholders, other than ourselves, to be healthy. Government spends a lot of money in the health sector, especially due to the rise in lifestyle diseases. Cardiovascular diseases and diabetes account for the highest expenditure for the government in the health sector.

We have a responsibility to the government to be healthy. This is so because by being healthy, we will reduce the expenditure in the health sector, and this finance can be channeled to other sectors of the economy. Government depends on its healthy working population to earn its revenues. When we remain healthy, we will be able to work, and government will earn its revenues by taxing our income.

When we get sick and unable to work, we will not earn any taxable income, and this would deny the government opportunity to earn its revenue from us. It is also important to note that we work for the government in various positions, especially those of us working in public institutions. When we do not remain healthy, it means we may not be able to carry out some of the activities for the government.

This may paralyze its operations. We have a duty to remain healthy for the sake of our family members. When we get sick, a lot of money is always spent by the family in treating us. We should remain healthy in order to eliminate the need for this expenditure.

If we are healthy, we will be in a position to work and provide for these families. It is therefore, a fact that we have a responsibility to the society to remain healthy in order to play various roles assigns to us.

The Responsibilities of the Government in Food Ethics The government has the biggest responsibility in safeguarding the health of the food industry. According to Gottwald (92), consumers are not always able to determine the ingredients of food that is presented to them. Most of the food manufacturers would always want to avoid revealing the true contents of their products once they realize that they could be containing some forms of contaminated substances.

For this reason, they would give a false list of the ingredients in their products. Consumers do not have specialized instruments that they can use to determine the quality of foods presented to them. Pojman (45) notes that the government has enough resources and manpower to monitor operations of various food processors and determine the health conditions of the food they present to the public.

Get your 100% original paper on any topic done in as little as 3 hours Learn More It is therefore, their responsibility to ensure that they safeguard the health of food industry. As was explained in the introduction above, government is always affected when its citizens fall sick after eating unhealthy foods.

It would be forced to treat them, besides losing the income that would have been generated if the population were to remain healthy. Given that it has all the instruments that can enable it monitor food industry, it should do all that is within its powers to ensure that food industry is responsible enough to provide healthy foods.

The Responsibilities of Producers in Food Ethics For a long time, there has been an argument that the corporate responsibility of business units is to make profits in order to give shareholders good returns. This may be true to some extent because firms can only exist if they remain profitable.

However, taking this as the central or the only corporate responsibility is an act that is not only unethical, but also illegal in case the process of gaining the profits affects other parties negatively. According to Burgan (31), corporate institutions in the food industry are in the best position to understand the ingredients that are put in the foods they produce.

These institutions know the types of ingredients that pose health problems when consumed. They also understand the quantities of specific ingredients that may pose health problems to people when taken. For this reason, they have the responsibility of ensuring that products they deliver to the public is safe enough for consumption. According to Vandamme (118), consumers love tasty foods.

They will therefore, go for such food items that have been prepared with a lot of calories or sugar. They enjoy eating such junk foods just because of the sweetness or their good taste. However, they fail to appreciate some of the health consequences they expose themselves to by eating such foods. It is the responsibility of the corporates to inform consumers of the contents of what they eat.

They can issue warnings as appropriate to the consumers, especially in relation to the volume that each product should be consumed per given period. As Farnworth (72) notes, the business units should develop a clear labeling systems that specifies the quantities of every ingredient they use. This will ensure that consumers understand the kind of elements they expose their body to when they consume such food items.

We will write a custom Essay on Food Ethics specifically for you! Get your first paper with 15% OFF Learn More Alcoholic companies have accepted the responsibility of warning their consumers against excessive drinking. These institutions should also warn their customers against excessive consumption of some types of food. They should explain to the consumers the most appropriate amounts that should be taken and inform them why it is important to take these amount. This should be done through labeling.

As part of their corporate social responsibilities, these institutions should use media and other channels of communication to educate consumers on healthy eating. This way, they shall have met their obligation to the consumers and to the government. They will not be held liable when a section of their consumers decides to ignore the warnings.

The Responsibilities of Consumer in Food Ethics Consumers have a major role to play in food ethics. According to Pence (46), illiteracy levels have gone down in various countries around the world, and most of the consumers are always aware that the type of food they eat poses serious health consequences to them.

Hamburger is one of the most popular snacks, especially among the youth. Grilled chicken and red meat are also very popular. These consumers know, from their learning experience or the articles they read, that these are some of the most dangerous foods because of their levels of cholesterol.

However, they still go ahead to consume these products because of the sheer pleasure they generate from them. This is not only being irresponsible to their own health, but also exposing their families and the government into unnecessary expenditures when they fall sick. For this reason, consumers have a major responsibility in ensuring that they maintain healthy eating.

The responsibility of the consumers’ lies in understanding the type of food they eat in order to avoid what is considered unsafe. As mentioned above, many people around the world are literate. This means that they have the capacity to analyze the type of food they eat in order to ensure that they are safe.

They can take the initiative of analyzing all types of food they eat in order to determine their safety levels. Time and resources taken in such analysis are always much less as compared to the resources that are spent when one falls sick. Through this initiative, they will be able to plan their diets in order to ensure that they eat safe foods.

Consumers also have the responsibility to demand to know the true ingredient of every food they take. Food processors have ignored the request that all their products should be labeled because their consumers are always willing to buy the unlabeled foods. Consumers should reject any food that lacks proper labeling of the ingredients used to prepare them.

Not sure if you can write a paper on Food Ethics by yourself? We can help you for only $16.05 $11/page Learn More Conclusion Food industry is one of the most important industries in a country’s economy. It is important for all the players in this industry to ensure that they maintain high levels of ethics in order to avoid cases where unhealthy foods are presented to consumers.

Government has the regulatory responsibility to ensure that producers use safe ingredients and label all their products. The producers have the responsibility of using safe ingredients and labeling their products. Consumers have the responsibility of questioning the products presented to them, and ensuring that they only take safe products.

Works Cited Burgan, Michael. Ethics of Food. London: Raintree, 2012. Print.

Farnworth, Cathy. Creating Food Futures: Trade, Ethics and the Environment. Aldershot, England: Gower, 2008. Print.

Gottwald, Franz-Theo. Food Ethics. New York: Springer, 2010. Print.

Pence, Gregory. The Ethics of Food: A Reader for the 21st Century. Lanham: Rowman


American Television History Research Paper essay help site:edu

Table of Contents Understanding the Origins of the Shift

Integration into Television Programming

Mass Media and Commercialism

Advertising and the Depiction of Ethnic Minorities

Works Cited

Understanding the Origins of the Shift Entertainment programming, as we know it today has undergone numerous iterations over the past 70 years ever since its inception during the early days of radio. In this instance, what will be focused on are the transitions in programming brought about through the influence of advertisers and sponsors.

What must be understood is that radio and television programming is “free” only from the perspective of the viewer/listener. Behind the programs is an assortment of contractual obligations that beholden a network to a series of brands and corporate sponsorships that pay to have their brand or company at the forefront of the public consciousness.

Schwoch (1990) explains that unlike the early years of radio broadcasting, which were characterized by little to no thought being placed on advertising sponsorship or commercialism, television programming from its very inception focused on the use of commercial support from the very start (Schwoch, 56).

This was one of the early signs of the transition where commercialism would dictate entertainment programming given the level of control that was developed into television network culture at its very onset.

On the other end of the spectrum, the culture of radio broadcasting advertising was far different wherein the approach was less “aggressive and bombastic” and instead focused on a softer and more cautious approach (Schwoch, 57).

Instead of the desire to control, what was present was a form of careful “reverence” involving advertising through radio as a medium wherein it was thought that an overly aggressive attitude would have resulted in a negative reaction not only from the audience itself but from the broadcasters.

Not only that, early advertising culture involving radio broadcasts were thought of as not only vehicles for the promotion and sale of products, but actually enabled a certain manner of self-improvement on the part of the listener through the broadcasted message.

Get your 100% original paper on any topic done in as little as 3 hours Learn More Examples of this can be found on classic advertising spiels (i.e., scripts) utilized during the 1920s to the 1930s wherein the brand name of a company was mentioned after which it was followed by some manner of uplifting message (ex: Kellogg’s cereal wishes you a pleasant evening, drive safe and be sure to kiss your children goodnight).

The culture of broadcasting was less “in your face” and more focused on the projection of a positive brand image through association with a respectful and caring company. This changed in the coming years as advertisers transitioned from utilizing uplifting messages to aspects related to the present-day materialistic culture (i.e., utilizing visual mediums to show the use and advantages of products.

Due to the lack of sufficient early network infrastructure for television during the early 1940s (i.e., no major networks, stars, performers, etc.), this necessitated more “drastic” means of wooing advertisers to switch to television.

What you have to understand is that advertising agencies at the time became more accustomed towards having major roles in the production process of radio commercials through with their own sets, equipment, talent, etc. (Schwoch, 58).

When it came to television and the high costs associated with building their own advertising sets with no means of determining whether the ad would be effective or not (i.e., there was no means of measuring the number of television viewers at the time), this created a considerable degree of hesitance among advertisers to utilize television as a medium.

It was only when technological improvements arrived that improved the ability of broadcasts to reach a larger audience range and the fact that broadcasters mentioned to advertisers that television broadcasting was the “wave of the future” and would be thought of as “new, hip and exciting” that advertisers entered into mainstream television broadcasts.

When examining this section, it can be seen that the fundamental infrastructure for commercialism to be the driving force behind American television was laid out at the onset of creating television as a broadcasting medium.

We will write a custom Research Paper on American Television History specifically for you! Get your first paper with 15% OFF Learn More By making the system more “beholden” to advertisers and ensuring that the advertising culture at the time focused more on product advertisement and less on uplifting messages as seen during the prime years of radio broadcasting, this in effect changed the entire system.

As it will be shown in the succeeding sections, the culture of electronic advertising changed wherein advertisers became increasingly aggressive with their product placements and means of getting the public to be more aware of the company to the extent that they in effect dictated television programming to a certain degree.

Integration into Television Programming In American television history, one of the most pivotal examples of how commercialism became the driving force behind television programming can be seen in the 1950s sitcom “The Goldbergs”.

From its early success a radio sitcom, the series branched out into television programming at which point the style and message of series changed from being a working-class sitcom to being a television series that in effect glorified materialism and focused on “keeping up” with neighbors and friends alike in terms of having a certain lifestyle and being able to purchase particular types of products.

As explained by Brook (1999), while advertising during radio programming was expected by audiences during the 1920s to the late 1940s, it was not as overt as the process utilized in television programming by the 1950s. When it came to radio station programming, advertisements acted more as by-lines or even an afterthought to the main program itself.

While present, it was not at the immediate forefront of the perception of the listener at the time and could be considered as being relatively passive.

However, Brook (1999) explains that during the early iteration of television sitcoms, commercials became more integrated into the very show that was being presented as evidenced by the manner in which Molly, one of the titular characters from the Goldbergs, openly advertised a particular product at the start of every show with various types of product placement being integrated into scenarios as deemed fit by the producer (i.e., coffee cans with brand labels, pictures of the product, etc.) (Brook, 47-48).

Television stars in effect became hawkers of products with the programming often shifting in order to accommodate the type of product that was being hawked at the time.

Not sure if you can write a paper on American Television History by yourself? We can help you for only $16.05 $11/page Learn More For example, when the sponsors of “The Golbergs” shifted from the Sanka coffee company to Rybutol (a division of a vitamin company) the normal opening scene of Molly presenting a product on a window sill immediately shifted to looking at a vitamin bottle that was placed on a window sill with a sudden close-up of the bottle with a line of dialog extolling its virtues.

This type of “in your face” advertising signified a distinct shift in the advertising culture at the time wherein instead of being camouflaged, skillfully integrated into the storyline of the program or hyper-realized in some way, the consumerist aspect of it now became openly embraced and forced directly into the forefront of the viewing experience.

Brook (1999) explains that while standalone commercials did eventually come into being wherein direct product advertisements were not as obvious in television programming, the fact remains that this just gave way to passive advertising in programs wherein the materialistic culture espoused by advertising was integrated into their scripts (Brook, 49 -53).

Brook (1999) points to the episodes of “The Goldbergs” wherein a distinctly materialistic orientation can be seen where the actors extol the virtues of particular consumer goods, present the notion that materialism is a social concept that is normal and should be lived up to and that excess consumption was no longer the domain of the rich and famous, rather, it extended to ordinary people as well (Brook, 51-55).

From a certain perspective, it can be stated that television programs in effect became one long commercial program which employed subversive and indirect means of bringing a particular product or lifestyle to the forefront of the thoughts of the American public that was viewing the program.

Evidence of this can be seen in glorification of certain types of suits and leisurewear, showing characters as having a distinct patronage towards particular types of products as well as showcasing how particular products became symbolic emblems of particular social classes (i.e. fur coats for the rich, petticoats for the middle class, as well as different models of cars, etc.).

This degree of cultural symbolism can be considered a manifestation of influences of advertisers in getting their respective brands and products out there in order to develop greater consumer interest through symbolism (Nelson, 333-340).

What this entailed was that when consumers saw a particular product being utilized and extolled by the social class that they belonged to, this in effect created a reaction wherein the came to associate that product as a symbol of their class and actively attempted to incorporate such a status symbol in their own lives.

This is one of the primary reasons behind the development of particular types of fashion trends over the years wherein items associated with “the working man”, “the hipster” and “the rich” were inspired by their counterparts on television that caused people to believe that they needed such products in order to be associated with their respective social class.

In a rather apt analogy regarding the shift towards commercialism controlled programming, Brook (1999) had stated the following:

“They were no longer a bridge to the white suburban middle class; they had become that class. The American Dream they had so ardently sought-and sold-had enfolded them, The Goldbergs, in its 1955-56 season, was for all intents and purposes a new show.” (Brook, 55-56)

While such a phrase was meant to encapsulate the change in the show “The Goldbergs”, it is also a rather apt way of showing how television programming had in effect “shifted” towards a more “overt” means of direct advertising where, through control of the creative process, advertisers in effect helped to shape television programming towards a method that influenced consumer purchasing decisions by presenting methods of product symbolism, cultural analogy and showcasing how a materialistic culture was perfectly acceptable.

Mass Media and Commercialism From the perspective of MacDonald et al. (1980), mass media whether in the form of radio or television showcased a profound effect on influencing the culture that it was set in (MacDonald et al., 303-14).

This came in the form of cultural predilections, social terminologies, ideas regarding social conditions and even themes associated with politics becoming aspects that could invariably be influenced through mass media and how viewers associated their everyday attitudes with what they heard on the radio or saw on television (MacDonald et al., 303-14).

In effect, their concept of social identity was influenced by what they saw on television and this had a profound impact on the development of American culture at time. Television and radio (to a certain extent) became a source of emulation and it still is as a matter of fact.

Popular culture (pop culture), as it is known today can be considered as a manifestation of mass media that was intentionally created by producers for the sole purpose of selling and advertising particular goods and services.

While on the surface, there may not seem to be any overt forms of advertising being done through pop culture, what you have to understand is that there are usually extensive systems in place meant to monetize nearly every single aspect of it.

For example, one of the classic icons of mass media popular culture is the average music star. Showcasing himself/herself as being hip, trendy and popular on television is a type of pop culture entertainment; however, what you have to understand is that such an individual is for all intents and purposes a product that was meant to be displayed to the general public in order to create a certain desire for emulation among viewers.

As a result, people that view the program are likely to purchase that music star’s records, pay for tickets to go to their concert, buy their merchandise, purchase the products they endorse and an assortment of other activities that puts money into the pockets of television producers and advertising executives.

Mass media has been recognized by advertisers as a perfect tool for creating public interest for whatever product they deem necessary and, based on the popularity of pop culture, showcases how yet again commercialism is one of the driving forces behind the development of American television as we know it today.

Advertising and the Depiction of Ethnic Minorities Lipsitz (1986) states that “Television delivers audiences to advertisers by glorifying consumption, not only during commercial breaks but in the programs themselves “ (Lipsitz, 355).

He attempts to showcase this by showing how despite ethnic working-class households being an inappropriate setting for depicting indulgence in materialism, a program’s producers during the 1950s get around this by showing ethnic families in urban working-class neighborhoods during historical periods where there are rising standards of living and better conditions for the working class and the rich alike (Lipsitz, 356-358).

In effect, the glorification of materialism is justified under the context that the conditions that the ethnic urban working class find themselves in are conducive towards such a means of consumption.

Lipsitz (1986) implies that ordinarily such a depiction would normally be counterintuitive to how ethnic working households at the time were really like given the economic hardships encountered by immigrants during this period. Shows such as “Mama” and “The Goldbergs” exemplified consumerist characteristics that advertisers wanted to depict.

The focus on consumer spending on some episodes, of conforming to the particular ideals of a social class as well as usage of particular types of products were all meant to do one very basic thing: sell products. The shows, while hilarious up to a certain point, were basically cleverly crafted commercialized advertisements meant to sell products and a particular lifestyle choice that advertisers wanted viewers to emulate (Nelson, 333-340).

Works Cited Brook, Vincent. “The Americanization of Molly: How Mid-Fifties TV Homogenized.” Cinema Journal. 38.4 (1999): 45-67. Print.

Lipsitz, George. “The Meaning of Memory: Family, Class, and Ethnicity in Early Network Television Programs.” Cultural Anthropology. 1.4 (1986): 355-387. Print.

MacDonald, Fred, Michael Marsden, and Christoper Geist. “Radio and Television Studies and American Culture.” American Quarterly. 32.3 (1980): 301-317. Print.

Nelson, Richard. “Sources for Archival Research on Film and Television Propaganda in the United States.” Film History. 3.4 (1989): 333-340. Print.

Schwoch, James. “Selling the Sight/Site of Sound: Broadcast Advertising and the Transition from Radio toTelevision.” Cinema Journal. 30.1 (1990): 55-66. Print


Bullying in the Workplace Research Paper college essay help near me: college essay help near me

Table of Contents Abstract


A culture of workplace bullying

Bullying in the workplace and its ethical connection

Laws of leadership and bullying in the workplace

The law of Respect

The Law of Influence



Abstract Bullying in the workplace has been a huge challenge that most organizational leaders have been struggling to contain. A common feature in most organizations is a workforce where members lack mutual respect for each other, fail to cooperate, intimidate each other, and constantly looking down upon weaker members.

Workplace bullying refers an unswerving pattern of bodily, psychological, or collective behavior subjected to an employee, which has the ability to compromise their dignity, cause harm or any form of threat. Promotion of ethical practices is very crucial for success in any organization, as people learn to respect each other, cooperate, and remain faithful to their duties and responsibilities.

Bullying within the workplace has many effects on the overall performance of an organization, such as poor employee retention rates and high cost of operation.

Everyone has the responsibility of stopping this culture of bullying within the workplace. Organizational leaders have an ethical obligation to ensure that they deal with cases of bullying within the workplace in a professional manner that demonstrates equality, honesty, and high sensitivity to the needs of others.

Introduction One of the greatest challenges that organizational leaders have today, is the need to create an ethical and cohesive workforce. The human resource department in an organization plays an important role in promoting ethical behavior within a workforce (Thompson, 2012).

Recruitment and selection is one of the crucial processes in every organization, because it determines the nature and character of people that form the workforce team. A common feature in most organizations is a workforce where members lack mutual respect for each other, fail to cooperate, intimidate each other, and constantly looking down upon weaker members.

One of the unethical practices common in most workplaces is bullying. Bullying refers to the act of intimidating a weaker person to make them do something (Needham, 2003). Bullying is a behavior that many people associate with a playing field. However, the unethical practice is slowly elbowing its way into the comfort of various workplaces.

Get your 100% original paper on any topic done in as little as 3 hours Learn More This character trait compromises the objective of the ethical principle of the common good. This principle argues that in order to achieve the benefits of the common good, everyone has to play their part and ensure they look out for the welfare of others.

Workplace bullying refers an unswerving pattern of bodily, psychological, or collective behavior subjected to an employee, which has the ability to compromise their dignity, cause harm or any form of threat (Thompson, 2012).

The tactics applied in workplace bullying can be either verbal or non-verbal depending on nature of messages sent, the recipient, the sender, and the environment under which it happens. Bullying in the workplace is unethical and unacceptable.

A culture of workplace bullying Bullying is a culture that has slowly developed among various workplaces, as the organizational leaders struggle to develop effective strategies for human resource planning and management. Bullying within the workplace has a close link to the behavior of culprits during their school days, where such unethical habits develop among many people (Chekwa


Marketing Manager Research Paper best college essay help: best college essay help

Introduction Marketing refers to the “management process through which goods and services are developed and sold to customers”. Marketing activities include product development, setting prices, identification of distribution channels, and implementing promotional strategies. These activities are often executed by marketing managers in most companies.

This paper will highlight the marketing principles that can be used to market Ford F-150 SVT in the United States and China. Ford F-150 SVT is a truck model manufactured by Ford Motor Company in the United States. Ford F-150 SVT can gain market share in China because it provides the four utilities of customer value and the demand for trucks in China is high.

Description of Ford F-150 SVT The four utilities of customer value include “functionality, time, place, and ease of possession”. Functionality refers to the tangible attributes of a product such as its durability, color, and safety.

Ford F-150 SVT has several in-built safety mechanisms such as front and rear cameras to ease navigation and hill descent control to prevent accidents when driving on steep terrain (Ford Motor Company, 2013). The truck is also available in several colors to satisfy the tastes and preferences of different customers. Similarly, the truck has manual and automatic gearbox options to ease its use.

Time utility refers to customers’ ability to access a product whenever they need it. Ford Motor Company has established a global distribution network to ensure that Ford F-150 SVT gets to the market at the right time.

The company also focuses on mass production of trucks to avoid delays in fulfilling orders (Ford Motor Company, 2013). Ford Motor Company has also partnered with independent distributors in countries where it does not operate to sell Ford F-150 SVT.

Place utility “includes where and how the product or service is delivered”. Ford F-150 SVT is sold through the company’s website and show rooms. Once the truck is purchased, the company arranges for shipment to the customer.

Get your 100% original paper on any topic done in as little as 3 hours Learn More The ease of possession utility refers to the procedures that lead to acquisition of a product. In order to ease possession, Ford Motor Company allows its customers to acquire the truck in several ways. These include leasing, cash purchase, and hire purchase. Moreover, the truck has a warranty to encourage customers to purchase it.

Ford F-150 SVT’s Target Market In the United States, the target market for the truck includes construction companies, security companies, and individuals. Construction and security companies use the truck to transport equipment and materials to various sites (Ford Motor Company, 2013).

The truck’s off-road capabilities enhance travelling to construction sites in remote areas that have poor road network. Since Ford F-150 SVT is a low cost model, its target market among individuals includes middle-income earners who are interested in both comfort and extra space to carry their luggage when travelling.

The truck is also popular among individuals with large families, as well as, people who prefer to travel to remote areas such as wild parks and forests during their holidays.

In China, Ford F-150 SVT’s target market includes companies in the construction and manufacturing industries. Moreover, the truck can be used by farmers and medium-sized businesses that are not able to purchase large trucks. Farmers are likely to prefer the truck because of its ability to travel in the country’s rough terrain (Ford Motor Company, 2013).

Competition in Ford F-150 SVT Truck Category Ford F-150 SVT competes with several truck models in the United States and China. In the United States, the truck’s main competitors include Toyota Hilux, Isuzu Dmax, and Nissan Navara. Toyota Hilux and Isuzu Dmax are competing based on price. Their manufacturers are low cost producers who are able to charge competitive prices.

Besides, Toyota Hilux has a strong brand image that is known for durability and reliability. Isuzu Dmax is known for both comfort and low prices in the United States. Nissan Navara competes with other models based on quality and price. In this regard, Ford F-150 SVT faces high competition in the United States since most producers of medium-sized trucks are focusing on product differentiation.

We will write a custom Research Paper on Marketing Manager specifically for you! Get your first paper with 15% OFF Learn More The competition faced by Ford F-150 SVT in China is very high. The Chinese car market has several medium-sized truck models whose prices are very low. This reduces customers’ switching costs since they can easily shift from one model to another.

The Chinese market is also characterized with price sensitive customers. This makes local models more competitive than Ford F-150 SVT. In this regard, Ford F-150 SVT competes based on its qualities that are superior to those of the Chinese truck models.

Segmentation, Targeting and Positioning Segmentation is the process of using shared attributes to classify or categorize customers in a given market. Demographic and psychographic segmentation are relevant to the Chinese market since the customers’ purchasing behavior is mainly influenced by their income levels and perception of products.

Demographic segmentation involves categorizing customers according to attributes such as sex, age, income, and occupation. In this context, the Chinese market can be segmented according to customers’ income and their occupation in order to identify the group that is likely to purchase Ford F-150 SVT.

Psychographic segmentation involves categorizing customers according to their interests, activities, lifestyles, perceptions, and opinions. In this case, the Chinese market can be segmented based on customers’ lifestyles and perceptions.

Targeting refers to the process of selecting the right market segment. In demographic segmentation, the right group to target includes the high and middle-income earners in China. This choice is justified by the fact that high and middle-income earners are not likely to be sensitive to price changes. Consequently, they are likely to consider the non-price attributes of Ford F-150 SVT in their purchase decisions.

In addition, occupation is a relevant factor for choosing the right market segment. In this case, the segment that should be targeted includes owners of small and medium-sized businesses who are able to afford high quality trucks. In psychographic segmentation, the right group includes the customers who believe that American trucks such as Ford F-150 SVT are superior to local trucks.

Additionally, individuals who are interested in outdoor recreational activities such as visiting tourist attractions are likely to purchase Ford F-150 SVT because it offers comfort, style, durability, and off-road capabilities.

Not sure if you can write a paper on Marketing Manager by yourself? We can help you for only $16.05 $11/page Learn More Positioning refers to the process of “identifying the most appropriate marketing mix for a given target market”. Customers in the Chinese market are interested in product quality and price. Thus, the most appropriate elements of the marketing mix for the segments identified in the foregoing paragraph are product and price.

In this regard, Ford F-150 SVT will be positioned as a high quality, luxurious, versatile, and durable medium-sized truck. Given the high competition in the industry, it will be important to position Ford F-150 SVT as a truck that offers superior qualities at affordable prices.

Environmental Facts and Trends in the Chinese Market In the microenvironment, the factors that are likely to influence the sales of Ford F-150 SVT are high competitive rivalry and high bargaining power of the buyers (customers). The competition in the market is very high because there are very many sellers of medium sized trucks. The competition is also high because firms are focusing on product differentiation and cost leadership.

The high competition is likely to affect the sales of Ford F-150 SVT negatively. Customers have high bargaining power because their switching costs are low. Specifically, the customers can easily change from one truck model to another in order to enjoy benefits such as low prices and high quality. Thus, Ford F-150 SVT might not penetrate the market if its qualities fail to satisfy the needs of the market.

In the macro environment, the factors that are likely to affect the sales of Ford F-150 include social, political, and economic variables. China has experienced rapid economic growth in the last two decades.

This has resulted into an increase in business activities, emergence of a large middle-class, and improved purchasing power among citizens. This can be illustrated by the fact that China is the largest market for cars in the world. Thus, high economic growth in China is likely to boost the sales of Ford F-150 SVT.

High regulation is the most important political factor that is likely to affect the sales of Ford F-150 SVT in China. The government of China has imposed high import duties on imported vehicles in order to protect its automotive industry. In addition, foreign car manufacturers that intend to produce vehicles in China must partner with local producers in order to be licensed to operate.

Thus, exporting Ford F-150 to China will reduce its competitiveness due to the high import duties. Although collaborating with a local producer seems appropriate, the partnership can lead to a brand war that will ultimately reduce the competitiveness of Ford F-150 SVT.

The social factors that are likely to influence the sales of Ford F-150 SVT include customers’ perception of imported cars and customers’ lifestyles. The low-income earners believe that foreign trucks are more expensive than local brands.

This perception is likely to discourage the purchase of Ford F-150 among the low-income earners. By contrast, the middle and high-income earners believe that imported trucks have superior qualities.

Thus, they are likely to purchase foreign brands even if they are sold at a premium price. This will boost the sales of Ford F-150 SVT in China. The rising demand for tourism products such as park visits is also likely to boost the sales of Ford F-150.

Marketing Campaign for Ford F-150 in China Marketing promotion refers to the “coordinated series of steps that are taken to promote a product”. The four elements of marketing mix can be used to promote Ford F-150 SVT in China in the following ways. Ford F-150 SVT will be positioned as a high quality brand.

In order to keep this brand promise, the design and production team will take into account the needs of the Chinese market such as fuel efficiency. In addition, the sales team will organize free test drives to enable customers to verify the qualities of the truck.

Penetration pricing will be employed to enable the truck to gain market share in China. This will involve setting relatively low prices in order to attract customers. Discounts will be provided to encourage cash and bulk purchases. These strategies are important because customers in China are price sensitive. Thus, charging low prices will help in overcoming competition.

Selecting the most appropriate distribution channel (place) will be integral in the process of marketing Ford F-150 SVT in China. In this regard, the truck will be distributed through Ford Motor Company’s retail outlets and independent distributors. The rationale of this strategy is that China has a vast geographical area.

Thus, partnering with local distributors will help in reducing distribution costs. Moreover, local distributors have a good knowledge of the market, which will enable them to sell the truck easily. Ford Motor Company’s retail outlets will also be used to train local distributors on the truck’s qualities and capabilities. Undoubtedly, having adequate product knowledge will improve local distributors’ ability to sell the truck.

Promotional activities will also help in marketing Ford F-150 SVT. The promotional activities that will be used include advertising, public relations, and providing free after-sales services such as repairs for a limited period. The objective of the promotions will be to increase product awareness and sales.

The effectiveness of the marketing campaign will be measured by predefined sales metrics. These include the generated sales leads, sales volume, and market share.

Ethical Marketing Considerations The ethical concerns that will be addressed in the marketing plan for Ford F-150 SVT will help in promoting fair competition and protecting the truck’s brand image. Unethical marketing activities such as price fixing, price collusion, and predatory pricing will be avoided since they are illegal and discourage competition.

Moreover, marketing promotion will focus on the use of adverts with appropriate content. Thus, inappropriate content such as sex messages will be avoided in the truck’s adverts.

Conclusion Ford F-150 SVT can gain market share in China since it provides the utilities of customer value. In addition, robust economic growth will boost its sales in China. However, an effective marketing plan must be developed in order to take advantage of the opportunities in the Chinese market.

In this regard, Ford F-150 SVT should be positioned as a truck that provides superior qualities at low costs. This will help in overcoming competition, thereby enabling the truck to gain market share. Moreover, the marketing campaign should focus on creating brand awareness in order to increase sales in China.

References Cant, M., Strydom, J.,


The Taxi Driver and the Dance with Wolves films Essay argumentative essay help

Table of Contents Introduction

The themes

The Plots


Introduction A movie is a visual medium and normally attempts to portray certain parts of written piece of thoughts of characters not explicitly expressed. The film Taxi Driver by Martin Scorsese displays the frustrations of an ex-marine officer in New York City who becomes a taxi driver to contain his chronic insomnia condition. The customs in the city are too much for this driver who served in the just concluded Second World War.

Produced in 1976, this movie was met with criticism and support in equal measure. On the other hand, the film Dances with Wolves by Kevin Costner is often described as a classical masterpiece of the early 1990s due to its unique theme.

The unique cinematography and performances have perfectly fused to express the main theme especially when the characters interact showing emotions and mood in every scene. This analytical treatise attempts to explicitly compare and contrast the cinematic themes creates by the two directors.

The themes Recognizing the themes of loyalty and moral crisis, Scorsese brings this movie to life. He creates a very human action thriller that combines stories of both self-discovery and love for the taxi driver called Travis. Scorsese convincingly mingles the ‘futuristic’ and the ‘realistic’ imaginations to create a world of exotic reality in the busy city life.

There is a lot of violence and prostitution in the New York City. Travis has to adopt very radical actions to try and restore order. He shots the little Irish ‘pimp’ and his friends for encouraging the young lady into prostitution.

On the other hand, Costner in the film Dance with Wolves revises roles as defined by traditions of the Indians and Cowboys. As depicted in the film, tradition and religion control the lives of characters. Specifically, the Sioux tribe is depicted as a unique and traditional society. The American soldiers are portrayed as imperfect, genuine, viciously brutal, and semi thoughtless.

Traditions control the mourning of Elgin who is a lieutenant and Stone. Despite attempting to quantify historical events into context, the film has little on reversal aspect. The movie commences with a civil war featuring antagonists and protagonists of tradition as both teams attempt to create a diversion.

Get your 100% original paper on any topic done in as little as 3 hours Learn More In addition, the Native Americans are painted as traditionally united group who appreciate peace, with strong family bonds and are desperate for opportunity of survival in the strife.

Unlike the film Taxi Driver, the film Dance with Wolves misses the truly poetic orchestrations of actions and heroic displays of bravado. The film Taxi Driver has an intriguing premise: heroism after dejection.

In the film Dance with Wolves, the director seems to be unable to convey the poetry and philosophical inclinations of the colonial masters and the natives of India. At the end, the underlying fear and destabilizations of the imaginative explorations mere summarized the plot rather giving it a poetic identity.

The Plots The film Taxi Driver has the urban plot and the story revolves around a single actor. The actions of the taxi driver affect other actors directly in this action packed piece. Reflectively, this creates a feeling of imaginative casting. Scorsese even goes ahead to include slow motion pictures, yet the film is a high speed genre.

Travis is a character in the movie and always is worried of what will happen next. His character is associated with the unfortunate events when he loses his ‘girlfriend’ after his strategy to take her to a sex movie fires back.

In comparison, the film Dance with Wolves revolves around ‘the kicking bird’ and ‘Wind in His Hair’ that come to the society of the Sioux. The new society’s of the Sioux philosophy is to “take without asking”. During the film, characters display a clear caricature hint which defies traditional stereotyping. At the climax, Dunbar defects from traditional culture to new culture.

To align to the traditional setting aspects on production design and the society, this film heightens hyper-real palate of emotional expression. Moreover, this choice of setting was essential in the need for a proper balance of production aural, sound accordion, and scenes characterized by traditional practices such as sharing of pipe. Subsequently, this balance has facilitated the addition of decadent love and hatred feelings in the film.

We will write a custom Essay on The Taxi Driver and the Dance with Wolves films specifically for you! Get your first paper with 15% OFF Learn More Conclusion The endings of the two genres are quite different. The taxi driver realizes that the item that he never valued turns about to be a necessity for his survival. After being arrested and interrogated by the police, he walks out a hero. On the other hand, the ending of the film Dance with Wolves paints the indigenous Sioux community as people united by shamanism religion and tradition.

The film ends with these people still in the bondage of neocolonialism. The two directors adopt totally different approaches and settings in the two films. Scorsese adopts the urban setting and modern way of life, while Costner adopts the traditional setting and the traditional way of life.


Marketing Plan; Southwest Airlines Report college essay help: college essay help

Executive summary Southwest Airlines was established in 1967 and incorporated in 1971 in Dallas, Texas as a low cost airline company. The firm has developed an optimal market position over the past decades. By the end of 2012, Southwest Airlines had a fleet of 576 aircrafts and operated in 89 destinations. The firm is committed in providing customers with unique experience.

One of the ways through which it achieves this is by nurturing a warm and friendly working environment. Furthermore, the firm ensures that its customers are provided with high quality services. This has played a critical role in developing a high level of customer loyalty.

In an effort to maximize its level of profitability, the firm intends to launch a new service which will entail establishing a new route. The new route will entail travelling between Atlanta, GA to New York LaGuardia.

The firm intends to dominate the new route by offering high quality services. The route will be characterized by short turnaround duration. This will ensure that consumers achieve a high level of flexibility with regard to air travel.

Southwest Airlines intend to achieve the following objectives by launching the new route.

To offer competitive low cost carrier services to consumers in the US airline industry.

To increase the firm’s sales revenue by 20% within one year after launching the new route.

To increase the firm’s market share by 15% within one year after launching the new route.

Situational analysis According to Hitt, Ireland and Hoskisson (65), it is critical of firms to analyze the environment in which it operates by taking into account the internal, customer and the external environments. Therefore, firms should consider conducting a comprehensive environmental analysis by integrating the Porters five forces, PESTLE analysis and the SWOT models.

The Porters’ five forces


The US airline industry is experiencing an increment in the intensity of competition. This has made the industry very volatile. The firm faces intense competition from a number of low-cost carriers such as JetBlue, Easyjet, United Airlines and the American Airlines. These firms have adopted similar operational strategies to those of Southwest Airlines.

Get your 100% original paper on any topic done in as little as 3 hours Learn More Threat of entry

The low- cost carrier airline market in the US is experiencing an increment in the number of new entrants as a result of its high profitability potential. New firms are venturing the industry in an effort to exploit the prevailing market potential.

Consequently, the degree of industry concentration is increasing at an alarming rate. Moreover, the Deregulation Act of 1978 has made it easier for foreign low-cost carriers to enter the industry.

The threat of new entrant has made it difficult for Southwest Airlines to successfully differentiate its services. This arises from the fact that most of the entrants are focusing on price as their market competitive variable. As a result of the high threat of new entrant, the industry is experiencing a decline in its profitability.

However, the threat of new entrant is likely to decline as a result of the high cost of operation and high start-up cost (Hawkins, Misra


Erik Erickson. Trust versus Mistrust Essay (Critical Writing) writing essay help

Table of Contents Biophysical Dimension

Psychological Dimension

Social Dimension


This paper explores the life of a 15 months old child using the biophysical, psychological and the social dimensions of child development. This is done using examples of scenarios where the child might experience Erik Erickson’s trust versus mistrust using these three dimensions.

According to Erik Erickson’s theory of psychosocial development, human beings undergo through eight key developmental stages in their life from infancy to old age. All these stages occur in a gradual process, meaning that one stage is succeeded by another (Ashford