Advertising Campaign For Mountain Dew Research Paper Cheap Essay Help

Market Segments for Mountain Dew Mountain Dew is a unique drink produced and marketed by Pepsi Company. The advertising campaign for Mountain Dew targets consumers in the right market segment. Pepsi is also using the best campaigns in order to attract more customers. The “current strategy seeks to attract more customers in Nebraska and Dakota” (Stanford, 2012, p. 2).

The advertising strategy has identified and targeted the right segment. The decision to attract every racially diverse society in New York will make the company’s marketing strategy efficient. The use of people such as Jason Aldean and Lil Wayne continues to support Mountain Dew’s advertising strategy (Stanford, 2012). This discussion explains how Pepsi directs Mountain Dew’s advertising strategy at the best market segment.

Mountain Dew is a successful product in the United States. The product also faces competition from Coca Cola’s leading brands such as Diet Coke and Sprite. Pepsi does not differentiate the product from the increasing level of competition.

The company does not communicate the strengths and benefits of the product to every customer. The consumers are unaware of the nutrients or minerals contained in the product. The product is not unique in the American market. A better strategy will attract more customers in different locations (Finch, 2012).

The strengths of this advertising campaign have made Mountain Dew a successful brand in the U.S. market. Pepsi fails to inform its consumers about the benefits of Mountain Dew. The buyer is also unaware of the nutrients, minerals, and additives contained in this product. The advertising approach also uses different celebrities to target every Latino or African American youth.

The success of the company’s marketing strategy depends on the information availed to these customers (Finch, 2012). The strategy informs these consumers about the availability of the product in the market. The best strategy is to ensure every salesperson communicates the product’s benefits to the customers.

Proposed Campaign Strategy to Have a Universal Appeal Pepsi’s campaign strategy will attract more Latino and African American consumers. The use of celebrities and communication channels will support the needs of many customers. Pepsi also needs to redesign its marketing plan in order to achieve its goals. Pepsi should retain these celebrities in order to attract more customers.

Get your 100% original paper on any topic done in as little as 3 hours Learn More The campaign should also include “videos, newspapers, and radios in order to achieve the targeted marketing goals” (Finch, 2012, p. 65). The campaign should also target individuals from every racial group. The strategy will ensure more consumers purchase the product.

Pepsi needs to use better communication channels to fulfill the expectations of every consumer (Finch, 2012). The proposed marketing campaign should begin by focusing on the benefits of Mountain Dew. Pepsi should use the best strategy in order to attract more consumers. The company should also ensure the product does not cause any health challenge.

The company should use new celebrities in order to attract more consumers. Pepsi can use better channels in order to attract a large number of stakeholders. A good example of these channels includes social networks and the internet. Pepsi can and to attract these young consumers. This practice will ensure the company realizes it business goals.

Pepsi can use e-mails and televisions to communicate to more customers. The above marketing strategy “can succeed if the company uses proper pricing practices” (Finch, 2012, p. 64).

Pepsi should avail Mountain Dew in every market segment. The advertising campaign should also focus on the level of competition in order to succeed (Finch, 2012). These communication channels will make Pepsi a leading competitor in the soft drink sector.

Reference List Finch, J. (2012). Managerial Marketing. New York: Bridgepoint Education.

Stanford, D. (2012). Mountain Dew Wants Some Street Cred. Web.

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Project Management – A Reflective Report for STEPS Report a level english language essay help: a level english language essay help

Executive Summary This report provides a comprehensive personal reflection for the plan set for the STEPS project at the UoB. Started in December 2013 and completed on May 1 2014, STEPS is a project that seeks to enhance students’ access to funding for improving their experience in a career.

It focuses on introducing, changing and enhancing various aspects of the student experience that the student community at the University of Bedfordshire (UoB) identifies as ripe for change in the modern times.

The idea is to foster original, inventive and pioneering approaches as well as mainstream ideas for a student funding project. It seeks to address all aspects of student to experience as they move through the university system, beginning with outreach through school transition to the alumnus status.

Students are the partners in the project while the application for the funds is open to individual students, individual alumni, and groups of students and student-staff collaborations. In addition, where possible, the project must be initiated and co-created and co-led by students.

Product scope and product management The benefits of including Project Product Description

Project product description is the initial step in defining the requirement for the beneficiaries of the project funding (the clients). This description is based on the specific needs of the students, alumni and student-staff groups, who are the client of the project. Thus, we need a detailed description of the needs of every individual and groups targeted by StEP.

The decision to initiate and establish the project was based on the realization that students undergo various kinds of stress and problems throughout the course and even after leaving the university, especially prior to obtaining their desired employment.

Therefore, the project product description provides an in-depth analysis and explanation of the funding services (product) that the project will offer to help students make a significant impact on their experience as they move through the university system and after leaving the institution (Clark 2009).

Get your 100% original paper on any topic done in as little as 3 hours Learn More The section communicates the link between the problems faced by students and the possible methods for solving these problems and enhances the experience (Packendorff 2005).

Secondly, a project product description is an important input to the process of iteratively developing the business case.

With a good and informed understanding of the capacity required by the funding project, the project managers and leaders are in a better position to develop a comprehensive definition and understanding of the most suitable output that is expected from the project in the form of services meant to support the student experience (Packendorff 2005).

Thirdly, the project product description for StEPs project is a high level overview of what the project has been set to provide to the students.

Our objective in developing a comprehensive product description for StEPs is based to provide adequate and concise information so that the managing team develops a clear scope and limits. The scope limits define the framework in which the managing team describes a detailed component product description as well as facets during the processes of planning and implementation.

Therefore, we have used a well-defined project product description in the StEPs project to define the scope of the project. It also allows for change during the development and implementation of the project and a new baseline to be set based on the changes. In addition, the StEPs product description defines the quality expectations of the students.

Within this context, it has been noted that students expect to develop knowledge, skills and experience they need to fit into their desired career and fields. It is expected that students obtain these skills through interaction with the education system, which comprises of both the academic knowledge and contact with colleagues, staff and corporate fraternity that works closely with the university (Archibald 2007).

We will write a custom Report on Project Management – A Reflective Report for STEPS specifically for you! Get your first paper with 15% OFF Learn More Fourthly, the project product description for StEPs has been sued to define the acceptance criteria, responsibilities as well as a method for the funding services offered to students and student groups. Within the scope of the project, there are limitations for funding, beyond which the project is not in a position to provide its services.

For instance, funding for mega-projects that aim at developing huge business relationships involving the staff or other parties in partnership with the student cannot be met, despite having a good idea of making an impact on student experience in and out the university.

Finally, the product description for StEPs project has been used to state what is important in the least amount of space and time needed so that we can clarify the requirements for a good understanding of the services the project is offering.

The benefits of including a Product Breakdown Structure in StEPs

Our StEPs project has a comprehensive product breakdown structure (PBS) based on the model described by PRINCE2 (Kerzner 2003). It is a hierarchical structure that seeks to break down the final product in its basic and specific constituent sub-products.

It helps the managing and planning team to think the products needed to build the final project product. It also helps the planning team to clarify all the required work in the creation of the final set of services and products (Lewis 2000).

Within the StEPs project, PBS has been used as an iterative component that works in conjunction with the process of developing the product description, user scenarios, product flow chart and acceptance tests.

PBS helps us to visualize the StEPs product and its components, which helps us to improve the communication as well as reduce misunderstandings when developing and managing the project. In addition, it helps us break down the product into its sub-components in order to allow us to identify components that have value as early as possible during the development process (Packendorff 2005).

In turn, this gives us the capacity to determine and define the components that can be developed in the later stages of the project development cycle. In addition, the PBS works in conjunction with the product flow diagram in identifying the order component products that should be built (Archibald 2007).

Not sure if you can write a paper on Project Management – A Reflective Report for STEPS by yourself? We can help you for only $16.05 $11/page Learn More The benefits of including Product Descriptions in StEPs

We have used a product description as part of the product-based planning for the StEPs project in order to establish the criteria for client acceptance, which will help us in identifying the student groups or individuals that meet the required conditions for funding. In addition, product descriptions act as checklists for the deliverables of our project at StEPs.

Reflection on the Business case

The business process for our project StEPs is primarily Web-based. We have developed a comprehensive, effective and user-friendly website for StEPs project through which the project management and planning team will communicate and relate with the student clients. The web-based business has a number of benefits for the entire project since it was initiated in December 2013.

First, a web-based business allows the StEPs project to run throughout the day, week, month and year because it provides us with a global access, where the clients have the freedom to visit the website and interact with the project using their user-end (Snyder


Job Description Report (Assessment) college admission essay help

Introduction Formulation of a job description requires a proper job analysis. This entails identification of the tasks to be performed by employees (Clark 2013, pp. 5-7). It also involves classification of the skills required to perform a given task (Clark 2013, pp. 5-7). This paper examines two job descriptions and the skills required in each of them.

Purchasing Agent Job Description Job Duties

The purchasing agent will be required to perform the following functions. First, he or she will be required to procure equipment and office furniture. The agent will ensure that the company’s procurement rules are followed systematically during the procurement process (Edwards 2013, pp. 23-25). Second, the agent will be required to negotiate for better prices during the purchase of various goods and services.

Third, the agent will advise the management on the challenges that can affect procurement activities (Edwards 2013, p. 25). Thus, he or she will be required to prepare daily procurement reports.

Fourth, the agent will be expected to sort and file documents. Finally, the purchasing agent will investigate and solve problems associated with the procurement process. This will entail collecting and analyzing information about market trends (Edwards 2013, p. 30).

Experience and Skills Required

An applicant for this position must have at least five years experience in procurement or supply chain management. Therefore, the agent must have a comprehensive understanding of procurement policies and procedures (Edwards 2013, p. 26). He or she must have basic computer and accounting skills.

The applicant should be able to prioritize tasks, work in a busy environment, and meet set deadlines. The agent must also have excellent documentation, communication, and negotiation skills. Finally, the agent will be required to adhere to the highest level of professionalism (Edwards 2013, p. 26).

Education Background

The position requires a person with a university degree in supply chain management or procurement. However, individuals with a diploma qualification will be considered if they have at least seven years experience.

Get your 100% original paper on any topic done in as little as 3 hours Learn More General Manager Job Description Job Duties

The general manager will be required to perform the following duties. First, the manager will provide leadership and forecast the company’s performance goals (Sloma 2012, p. 14). Therefore, he or she will be required to develop a new strategic plan to facilitate growth and maximize profits. Second, the general manager will be required to evaluate the performance of the company periodically (Sloma 2012, p. 14).

Third, the general manager will recommend measures to improve the performance of the company (Sloma 2012, p. 15). In this case, he or she will be expected to inform the board of directors about the performance of the company. Fourth, he or she will be responsible for building the image of the company (Sloma 2012, p. 17). Finally, the general manager will be required to attend management-training workshops regularly.

Experience and Skills Required

An applicant for this position must have the following skills and experience. He or she must have served in a senior management position for at least four years. The candidate must have superior skills in strategic planning and management (Sloma 2012, p. 15).

He or she must have good communication and coordination skills. The candidate must also possess proficient computer skills (Sloma 2012, p. 16). In addition, the applicant should be able to improve the company’s performance.

Education Background

An applicant for this position must have a postgraduate degree in business administration or any social science. The company will also consider applicants who are currently pursuing postgraduate studies and have four years experience in management.

Personal Skills Match for the General Manager Position

My skills and academic credentials are relevant to the aforementioned job description. For instance, between 2009 and 2013, I served as a general manager in an oil company in my hometown. Therefore, I have four years experience in management. I prepared and reviewed the company’s short-term and medium-term plans. Thus, I possess good planning skills that will enable me to develop a strategic plan.

Additionally, I was in charge of organizing in-service training programs for employees. The training programs were meant to equip employees with new skills and to sensitize them on the emerging issues in the oil industry.

We will write a custom Assessment on Job Description specifically for you! Get your first paper with 15% OFF Learn More Through regular training programs, I managed to improve the performance of many employees. This led to an overall improvement in the performance of the company. Currently, I am pursuing a postgraduate degree in strategic management.

Justification for Selecting the General Manager Position I have selected this position because of the following reasons. First, I have relevant academic qualification. For example, the position requires a person who is currently enrolled in a postgraduate degree program. Second, I have good mentoring skills in business administration. Moreover, I have enough experience in management.

Conclusion The discussion in the foregoing paragraphs has revealed that a job description is very important. It enables a company to recruit qualified employees by developing clear job requirements. Thus, companies should always develop job descriptions for their employees to improve their performance.

References Clark, M 2013, The Job Description Handbook, Bang Printing, New York.

Edwards, M 2013, Recruiting and Hiring Advice, Eagle Publishers, London.

Sloma, R 2012, No-Nonsense Management, A General Manager’s Primer, Beard Publishers, London.


Organic Agriculture – Business Model Canvas Research Paper cheap essay help: cheap essay help

Key Partners The key partners of the company include retailers (supermarkets), suppliers of farm inputs, and consultants. The reasons for collaborating with retailers include the following. First, it will enable the company to achieve economies of scale in distribution. Established retailers such as supermarkets have branches in all parts of the country, which will enable the company to reach a large number of customers at a low cost.

Second, the partnership will enable the company to acquire the customers of its partners.1 For instance, customers who purchase consumer goods in supermarkets are also likely to buy organic foodstuffs during their routine shopping activities. This will facilitate quick market penetration.

Finally, the partnership will reduce the risk of overtrading.2 Since the company has limited funds, it will lack adequate working capital if it invests in establishing its own retail outlets in the first two years. This risk will be prevented by collaborating with independent distributors (retailers).

Collaborating with consultants who have expertise and experience in organic agriculture will help in eliminating uncertainties when making production decisions. The consultants will assist the farm manager to select the best farming methods in order to achieve the desired production level and product quality.

Developing long-term partnerships with suppliers will enable the company to benefit from reliable access to farm inputs. This will help in preventing interruption of the production calendar, which may occur due to limited availability of key inputs such as seeds.

Key Suppliers The main suppliers of the business will include landowners, manufacturers of farm inputs, and the Municipality of Abu Dhabi. The business will have to establish long-term relationships with landowners in order to access adequate land for its farming activities.

The Municipality of Abu Dhabi will be the main supplier of water for irrigation. The municipality is a key supplier because access to water will determine the farm’s output level. The municipality has a high bargaining power since there are no substitute sources of water for farming in Abu Dhabi.

Get your 100% original paper on any topic done in as little as 3 hours Learn More In this regard, the company will focus on water conservation in order to avoid shortages. It will also endeavor to pay its water bills in time in order to avoid disconnections.

The products of suppliers of farm inputs will determine the quality of the organic foodstuffs that will be produced by the company. Therefore, farm inputs will be purchased from suppliers who differentiate their products by using organic raw materials to manufacture key supplies such as pesticides and fertilizers. This strategy will enable the company to use the right farm inputs in order to obtain the best results.3

Key Resources from Partners The most important resources that will be obtained from partners include production/ farming technology, land, farm inputs, and distribution services.

Effective farming technology is a major determinant of success in organic farming, especially, in Abu Dhabi where natural resources such as land and water are scarce. Thus, the company will collaborate with consultants and independent research institutions to acquire the best organic farming technologies.

The company will only be able to achieve its production objectives if it can access fertile land in Abu Dhabi. However, access to land is likely to be a challenge in future due to the expected increase in urbanization and industrialization.

As the demand for land increase, the cost of leasing or purchasing it will rise significantly. Thus, the company will focus on purchasing land in the medium term to avoid the expected increase in lease fee in the long-term.

Key Activities Performed by Partners Consultants will provide technical advice to the company concerning the farming methods that it should adopt to achieve its business objectives. This will include provision of services such as testing soil and water quality.

We will write a custom Research Paper on Organic Agriculture – Business Model Canvas specifically for you! Get your first paper with 15% OFF Learn More The consultants will also lead the company’s research and development projects. They will conduct periodic research activities on behalf of the company to facilitate innovation. The outcome of the research activities will be used to improve the company’s farming activities.

The key responsibility of retailers will be to distribute the company’s organic foodstuffs. This will involve selling the products directly to customers.

They will also collaborate with the company’s sales team to conduct marketing activities such as merchandising. The retailers will collect valuable feedback from customers through their sales and marketing systems. The feedback will enable the company to understand customers’ tastes and preferences.

Suppliers will provide the materials and equipment that will be needed to produce organic foodstuffs. These include seeds, fertilizers, pesticides, greenhouses, and irrigation equipment. The suppliers will be responsible for installing and maintaining key resources such as greenhouses and irrigation equipment to avoid failure.

Figure 1 and 2 show the type of greenhouse and drip irrigation equipment that will be used for farming. The company will also collaborate with certain suppliers to produce differentiated farm inputs. For instance, it will collaborate with producers of seeds to develop seedlings that suit its quality standards and farming needs.

Figure 1: Greenhouse

Figure 2: Irrigation equipment

Key Activities Value Proposition

The company’s value proposition is to produce and sell high quality organic foodstuffs in Abu Dhabi and other parts of the UAE. Delivering this value proposition requires the following activities. To begin with, the company will be directly involved in organic farming.

Not sure if you can write a paper on Organic Agriculture – Business Model Canvas by yourself? We can help you for only $16.05 $11/page Learn More This will involve producing a variety of organic fruits and vegetables. In the long-term (the next ten years), the company will diversify its brand portfolio by processing and distributing fresh fruit juice.

Sourcing and procurement of various supplies will be required to create the value proposition. The company will source the best seeds in order to produce organic foodstuffs with high nutritional value. Once the company begins to process fresh fruit juices, it will collaborate with other producers of organic foodstuffs to obtain adequate supply of fruits. This will help in scaling up production to cater for increased demand for fruit juices.

The company will also establish training and capacity building programs to improve its employees’ ability to focus on best practices in organic farming. The training programs will target the farm workers.

Specifically, on-the-job training and off-the-job training programs will be provided to workers to improve their skills and knowledge in organic farming.4 In the long-term, the company will extend the training programs to its employees who will be involved in manufacturing fresh juices. In this case, the objective of the training programs will be to promote product and process innovation.


Supermarkets will be the main distribution channel through which the company’s products will be sold in the short-term. In the medium term, the company will establish its own retail outlets to supplement the sales from supermarkets. Distributing the products through these channels will require the following activities.

The first activity will be to build a network of retailers to distribute the products. The company will use selective distribution to reach its target customers. Selective distribution involves using several but not all outlets that are available in a given geographical area to reach customers.5

In this regard, the company will collaborate with retailers who are known for quality, affordability, and reliability to maintain a consistent brand image.

The main advantage of using selective distribution is that it will enable the company to select the best performing retailers, thereby avoiding the risk of wasting scarce resources in developing non-performing distributors. Selective distribution is also appropriate because consumers of organic foodstuffs often shop around to find the best products from reliable retailers.

Supply chain management is the second activity that will be required to distribute the products. The supply chain activities that will be performed are summarized in figure 3.

Figure 3: Supply chain activities

The first supply chain activity will be to procure the best farm inputs from reputable suppliers. The next step will involve using the farm inputs to produce various organic fruits and vegetables. After harvesting, the fruits and vegetables will be transported to the company’s warehouse where they will be cleaned and packaged according to retailers’ requirements.

From the warehouse, the company will transport the products directly to retail outlets where they will be sold to customers. The company will focus on reducing the time required to transport the fruits and vegetables from the farm to the retailers to preserve their freshness and natural tastes.

The company will maintain long-term relationships with members of the supply chain to ensure effective production and distribution of its products.6 Coordination of the supply chain activities will be done by the company using business-to-business e-commerce platforms. This will help in reducing the cost of managing the supply chain.

Customer Relationships

The company will use the social media to build relationships with customers (consumers of organic food). Specifically, it will use Facebook, Google , and Twitter to engage the customers in conversations about its products.

The aim of the conversations will be to provide vital information to customers such as the stores where the products will be sold and the health benefits of consuming them. The company will also participate in events such as agricultural trade fairs and seminars to build strong relationships with consumers of organic foodstuffs.

Revenue Streams

The company’s main source of revenue will be production and distribution of organic fruits and vegetables. The main activity that will be required in this revenue stream will be obtaining as many sales orders as possible from retailers. In order to secure large orders, the company will negotiate for adequate floor space in the retail outlets to boost sales.

The company will also use its marketing communication mix to promote sales through the retail channel. Specifically, it will use advertising, merchandising, and loyalty programs to motivate potential customers to purchase its products.

As sales increase in the retail outlets, the company will receive large orders. This will improve the chances of achieving the revenue and profitability targets that have been set for the short and medium term.

Key Resources Value Proposition

The key resources that are required to deliver the company’s value proposition include the following. First, adequate human resources will be required. Specifically, the company will require cheap and reliable supply of labor to produce organic foodstuffs. The farm workers will require adequate skills and knowledge on various farming activities such as planting and controlling pests in order to create value to the company.

Generally, access to cheap labor will reduce the cost of production. The resulting cost savings will be used to support innovation initiatives to improve product quality. In addition, the savings will enable the company to sell its products at a competitive price in order to overcome competition.

Second, financial resources will be required to deliver the desired value proposition. Organic agriculture is capital intensive because it is based on advanced farming technologies.7 For instance, the company will require adequate funds to install and run an effective irrigation system.

It will also have to purchase and use greenhouses to protect the crops from adverse weather conditions such as very high temperatures and strong wind. Moreover, the company will have to finance research activities in order to produce crops whose qualities meet the expectations of consumers. In this regard, the company will raise capital from different sources to meet its cash requirements.

In the short and medium-term, the company will depend on the capital contributed by its owners and retained earnings to finance its activities. It will also obtain credit from local commercial banks to supplement its internal sources of funds. In the long-term, the company will raise venture capital to finance expansion activities such as extending its product line and joining new markets.

Third, the company will require intellectual capital to deliver its value proposition. Intellectual capital refers to the information and knowledge resources that can be employed to improve profits, acquire new clients, develop new products, and reduce operating costs. The knowledge and information that will be required to produce and market the company’s products will be obtained from internal and external sources.

The company’s employees will be the main internal source of information and knowledge. The employees’ expertise in organic farming will be leveraged through staff development and training programs.

Consultants and independent research partners will be the main external sources of information and knowledge. They will use their expertise and experience to advise the company on the best farming practices that it has to adopt to deliver its value proposition.

Distribution Channels

The main resources that will be required to distribute the products include employees with the right skill set in sales and marketing, as well as, physical assets such as delivery trucks and sales premises. Talented employees will be required to assist customers at the retail outlets to boost sales.

In addition, the marketing team will require adequate knowledge of the market in order to develop the right marketing strategies. Although the company will hire employees with expertise in sales and marketing, it will also focus on developing talent internally to improve the effectiveness of its distribution system.

Customer Relationships

Market intelligence is the main resource that will be required to develop relationships with consumers of organic foodstuffs. The company will also need an effective customer relationship management (CRM) system to develop strong relationships with the retailers. Market intelligence refers to external data or information that shed light on market dynamics such as changes in customers’ tastes and preferences.8

Market intelligence will be obtained through marketing research, which will be conducted biannually. The results of the marketing research will help in building relationships with consumers by providing information that will facilitate product development. The company will use an online CRM system to improve its relationship with retailers.

The system will capture vital information such as the types of products that the retailers prefer to stock, payment history, and the size of orders made by various retailers. This information will help in understanding the needs of the retailers. As a result, the company will be able to address the retailers’ needs in time in order to improve its relationship with them.

Value Proposition

The company’s value proposition will focus on three areas namely, risk reduction, affordability, and cost reduction. The company will help consumers to reduce the negative health effects of eating processed foods, inorganic vegetables, and genetically modified foodstuffs. Empirical studies indicate that these foodstuffs cause diseases such as cancer, obesity, and diabetes.

In the UAE, the prevalence of lifestyle diseases such as obesity and diabetes is very high. The diseases account for nearly 20% of the deaths in the country every year.9 Scientists have proved that organic foodstuffs help in preventing diseases such as cancer, obesity, and diabetes.

It is against this backdrop that the company will focus on producing organic foodstuffs with high nutritional value to enable the residents of the UAE to maintain healthy lifestyles. Figure 4 shows the organic vegetables (tomatoes) that will be produced.

Figure 4: Organic tomatoes

The company will also help consumers to eliminate the risk of eating substandard or contaminated foods. In order to achieve this objective, the company will endeavor to meet all the quality standards that have been set by Abu Dhabi Food Control Authority. It will also strive to meet international quality standards that are used in the global food industry.

These include Global G.A.P certification, organic product certification, and ISO certification.10 Achieving these certifications means that the company will have to comply with high food quality standards. As a result, it will supply safe foodstuffs that consumers can trust.

Affordability is one of the major factors that determine access to organic foodstuffs in the UAE. Organic foodstuffs are often expensive in the country due to high importation and production costs.

The company will create value to customers by adopting low cost production technologies to reduce the prices of organic food in the UAE. In addition, the company will eliminate importation costs by producing organic food within the country. The resulting reduction in retail prices will enable many customers to afford organic foods.

The company will also create value to retailers by reducing the costs that they would incur to source high quality organic foodstuffs. The cost of producing and delivering the products at the retailers’ premises will be borne by the company.

Moreover, the retailers will not incur additional monthly costs since they will be using their existing employees and floor space to sell the products. The cost savings coupled with increased revenue will improve the retailers’ profits.

Customers’ Problems

The company’s main objective will be to address consumers’ health needs. Apart from addressing this need through production of organic foods, the company will integrate the ‘healthy living’ campaign in its marketing programs. One of the factors that explain the low consumption rate of organic foodstuffs is lack of adequate information concerning their health benefits.11

The company will bridge the knowledge gap by using public relation initiatives such as press release to educate the residents of the UAE on the importance of eating organic foods.

The company will also collaborate with non-governmental organizations (NGOs) that promote healthy living to provide public education on the health benefits of organic foods. As the public becomes more informed, the consumption of organic food will increase. This will reduce the prevalence of lifestyle diseases while improving the company’s revenues.


The company targets three market segments. These include the working class, the affluent, and individuals who are already suffering from chronic lifestyle illnesses. The working class and individuals who are suffering from lifestyle diseases have similar needs. In particular, people who are working are interested in preventing the diseases that they are likely to acquire due to their sedentary lifestyles.

Similarly, those who have already acquired lifestyle diseases are interested in healthy living to prolong their lifespan.12 In this regard, the company will serve the two market segments by supplying organic fruits and vegetables with high nutritional value. The same products will be supplied in the affluent market segment where consumption of high quality organic foods is the norm.

However, the affluent will benefit from additional services such as ability to make large purchases directly from the farm. In this case, the products will be delivered directly to the consumer’s premise. These personalized services will enable the company to charge premium prices in the affluent market segment to improve its profits.

Customer Needs

The company will satisfy the following needs in the market. In the consumer market, the company will address the customers’ need for newness and accessibility. The residents of the UAE need to break away from the tradition of eating imported inorganic foods that are often contaminated and have low nutritional value.

The company will enable consumers to access fresh in-season fruits and vegetables to meet their dietary needs. In the affluent market segment, supplying high quality fruits and vegetables will enable customers to express their social status. Specifically, the high product quality will create an aura of luxury, which the affluent need to maintain their social status.13

Customers who are working have little time to spend on shopping for their groceries. Thus, they need to purchase their groceries in convenient places to save time. The company will address this need by collaborating with retailers whose outlets are located in strategic places within the central business districts of urban areas. This will help customers to access the products easily.

The company will also use retailers’ online sales platforms to sell its products. Online shopping solutions will enable busy customers to purchase the organic fruits and vegetables without visiting physical stores.

The retailers’ main need is to access reliable supply of high quality organic foods. In order to address this need, the company will employ big data analytics to study consumers’ purchasing behavior. This strategy will enable the company to predict the types and quality of products that customers are likely to purchase in specific geographical areas.

A clear understanding of purchasing patterns will help in ensuring effective capacity planning. As a result, the company will be able to supply adequate products to satisfy retailers’ sales needs. Generally, a reliable supply will enable retailers to retain their customers and to improve their revenues.

Customer Relationships Expected Relationships

Consumers of organic foods expect personal assistance within the retail stores. Customers often need adequate product information before making a purchase decision. For instance, new customers would want to access information on issues such as the products’ origin, their quality, and their prices. Customers normally expect to find this information from sales personnel within the supermarkets.

In addition, customers need assistance with purchasing activities such as weighing the fruits and vegetables or selecting the right products. Old customers and expats who are not able to understand Arabic are likely to seek assistance from sales personnel who can speak in English.

By contrast, young and well-informed customers expect self-service in supermarkets. They expect the retailer to display a wide variety of products on the shelves so that they can make appropriate choices.

Retailers, on the other hand, expect automated services. They expect to maintain their relationship with the company using e-commerce business-to-business platforms. This will enable them to access automatic services such as placing orders, making inquiries about product availability, and making their payments.

Retailers prefer e-commerce systems because they reduce operating cost and improve communication among trading partners. Retailers also expect to maintain a close relationship with a dedicated personal assistance. They expect the company to assign one contact person who will be responsible for handling their inquiries and managing their accounts.

Established Relationships

The company has made provisions for both self-service and personal assistance to improve its relationship with the consumers. The sales area will have at least two sales associates to assist the customers with the purchase process. The associates will provide all the information that customers need to make purchase decisions. They will also assist with activities such as product selection.

The company will also collaborate with the retailers to design the sales floor in a manner that promotes self-service. This will include creating enough space between shelves to facilitate movement.

The company’s merchandisers will ensure that the products are displayed in an attractive manner and vital information such as prices and product descriptions are clearly indicated as shown in figure 5. These initiatives will enable customers to shop without seeking assistance.

Figure 5: Sales floor

Since the company will be using online supply chain management (SCM) and CRM systems, the retailers will be able to access automatic services. The online SCM system will handle activities such as placing orders, sharing transaction information, and making payments.

The online CRM system, on the other hand, will be used to handle retailers’ inquiries by providing the information that they need to sell the products. A dedicated accounts manager will be hired to maintain strong relationships with the retailers. The accounts manager will address the needs of the retailers such as ensuring timely processing of orders and delivery of products.

Cost of the Relationships

Automatic and self-service will require high initial capital to build the infrastructure. For instance, the company will have to hire an IT company to create and install an effective e-commerce system.

Similarly, redesigning the sales floor to facilitate self-service might require a substantial amount of money. However, providing automatic and self-service will be cheap in the long-run since the company will not incur additional costs to deliver them.14

Maintaining relationships with customers through dedicated personnel is likely to be expensive in the short-run when sales are expected to be low. For instance, the company will have to pay the accounts manager on a monthly basis. However, the expected increase in sales in the medium term and long-term will justify the cost of providing personalized services to consumers and retailers.


Customers expect to be reached through a variety of media platforms that are easy to access. In addition, they expect the company to distribute its products through distribution channels that are easy to access. Thus, the company will reach the customers in the following ways. To begin with, it will create awareness about its products through advertising. The adverts will be aired on popular TV and radio channels.

Moreover, the adverts will be posted on popular magazines and newspapers to reach as many customers as possible. Given the high penetration rate of smartphones and computers in the UAE, the company will also use the social media to create awareness about its products.

The company will assist customers to evaluate its value proposition by requesting them to fill out feedback forms that will be available at the retail outlets.

Customer complaints forms and suggestion boxes will also be available at the retail outlets to enable customers to convey their concerns to the company. Customers will also have the opportunity to raise their concerns about the products through online communication channels such as email.

Consumers will have the opportunity to purchase the products through three channels. These include select supermarkets, the company’s retail outlets, and retailers’ online stores. The main objective of using the three channels is to increase brand visibility.

Specifically, it will enable as many customers as possible to access the products. For instance, large supermarkets can reach customers in nearly all parts of the country. Direct deliveries will be made to customers who will make online purchases.

The distribution channels will be integrated both vertically and horizontally. Vertical integration will be achieved after the company establishes its own retail outlets to sell its products directly to the customers. Horizontal integration will be achieved through cooperation with independent retailers to sell to customers.

The main advantage of vertical integration is that it will enable the company to have more control over its products. It will enable the company’s sales executives to use their vast product knowledge to provide excellent customer service.

Vertical integration will also enable the company to eliminate the costs associated with using third party distribution channels. For example, the company will not have to share its revenue with the retailers if it has its own distribution system. As a result, the company will make high profits.

Horizontal integration, on the other hand, will enable the company to save the cost of establishing a nationwide distribution system. This will prevent liquid constraints that the company might face in the short-run.

Customer Segments Selected Segments

The company will focus on creating value for the mass market, which has a huge sales potential due to its large size. Undoubtedly, every person in the UAE is interested in high quality foodstuffs. This means that revenues can be maximized by targeting all customers who are able to afford organic fruits and vegetables.

The mass market consists of the individuals who will be purchasing the company’s products for personal consumption. The working class and people who are interested in healthy living will be considered as part of the mass market.

The company will also serve the niche market to improve its profitability. The niche market consists of the affluent, as well as, fine restaurants and hotels. In the last decade, hotels and restaurants in the UAE have embarked on serving organic foods to demonstrate their commitment to sustainability by promoting organic agriculture.

The hotel and restaurant market segment is expected to grow in future as economic performance of the country improves. The company intends to take advantage of this growth by producing organic fruits and vegetables for the hotel and restaurant industry.

Most Important Segment

The mass market will be the most important segment, which the company expects to be its main source of revenue. This perspective is based on the fact that household expenditure on groceries tend to be stable throughout the year.

Households are not likely to reduce their expenditure on food unless the economy suffers a shock that has negative effects on consumption in the private sector.15 In this regard, the company expects a steady growth in sales in the mass market.

The niche market, on the other hand, is characterized by fluctuations in demand. Sales are high during the summer and holiday seasons when individuals and families prefer to eat in restaurants and hotels rather than their homes. Sales are also high during events such as the Dubai Shopping Festival and trade fairs that attract visitors from other countries.

However, sales decline significantly during the winter when families prefer to remain indoors. Nonetheless, hotels and restaurants are important customers because of their ability to make large purchases. They are also willing to pay premium prices to access high quality organic fruits and vegetables.

Revenue Streams

Customers in the food industry are willing to pay for freshness, high nutritional value, and high hygiene standards. Currently, customers are only paying for convenience due to the limited supply of organic foods that meet their expectations. Specifically, customers are forced to purchase the foodstuffs that are available in the market irrespective of their quality standards due to lack of substitutes.

Since customers are willing to pay for high quality, the company will focus on selling organic fruits and vegetables as its main revenue stream. Nearly, 90% of the company’s revenue will be attributed to product sales due to limited investment in alternative businesses.

The company has strategically chosen to focus on product sales since producing organic fruits and vegetables is its core competence. The company will focus on serving markets in different geographical areas in order to avoid the losses that it would make by serving only one market.

Product sales will be based on dynamic pricing. This pricing strategy involves setting prices according to market conditions. For instance, during high demand seasons the company will increase its prices to ration the limited supply of its products.

However, it will reduce the prices during the low demand seasons to attract and retain customers. Dynamic pricing will enable the company to achieve its marketing objectives. For instance, price reductions will facilitate expansion of the market share.

Apart from product sales, the company will generate revenues through asset sale and leasing. Idle assets will be sold so that the company can use the proceeds to finance key business processes such as product development and marketing. The assets will be sold through negotiations to enable the company to obtain the best deal.

The company will also lease farm equipment and land when they are not in use. The lease fee will improve the company’s returns on assets. Fixed pricing will be used to lease the assets. In particular, the lessee will pay a predetermined price that will not be changed during the lease period.

Cost Structure

The business model will be cost driven because organic farming is associated with significant fixed and variable costs. The fixed costs will include the salaries of farm workers, consultancy fee, warehousing, and lease fee.

The company has to achieve economies of scale in production in order to reduce the negative impact of the fixed costs on its profits. The variable costs include expenditure on farm inputs, water for irrigation, electricity, marketing, and transportation.

The most important fixed costs include lease fee, constancy fee, and salaries. The company has to pay lease fee in order to access adequate land for farming and premises to sell its products. Similarly, it has to pay the workers to perform various farming activities such as planting and nurturing the crops.

Consultancy fee is also important since the company will require external expertise to improve its productivity. Nearly all variable costs are important. The company has to purchase farm inputs and spend on marketing and transportation in order to deliver its value proposition.

Land is the most expensive key resource. The company will spend at least AED 250,000 annually to lease five acres of land in Abu Dhabi. The high lease fee is attributed to the ever-increasing demand for land in the country. Greenhouses are also very expensive. At least AED 78,516 will be required to purchase three greenhouses in the first year.

However, expenditure on greenhouses is expected to reduce in the medium-term. This expectation is based on the fact that new greenhouses can be used effectively for up to four years.16 Increased competition among suppliers is likely to reduce the cost of greenhouses in future. Farm inputs are also key resources that are very expensive.

The annual expenditure on farm inputs is expected to average AED 45,000. Inadequate food supply in the global market will increase the prices of farm inputs as farmers focus on increasing their productivity.

Irrigating the farmland will be the most expensive activity. At least AED 65,000 will be spent annually on irrigation. The high cost is attributed to the water shortage in Abu Dhabi. The Municipality of Abu Dhabi charges high prices to discourage wastage of water.

Marketing is another expensive activity that the company will have to invest in to reach its customers. Marketing cost is expected to average AED 32,000 in the first three years. The expected improvement in economic growth will boost business activities, thereby increasing demand for advertising services. This will increase the cost of advertising in the medium-term.

In sum, the high fixed and operating costs call for implementation of effective cost reduction measures. Some of the measures that the company will implement to reduce costs include recycling wastewater and using cheap digital marketing platforms such as the social media.

Bulk purchases will enable the company to reduce the cost of acquiring farm inputs. In addition, optimizing the production capacity will help in achieving economies of scale, which in turn will reduce the overall cost of production.

Bibliography Al-Awadhi K


Study of Asthma Essay college essay help near me

Table of Contents Introduction

Ecological Causes of Asthma

Control of Environmental Asthma in the US

Recommendations to Reduce Asthma Globally



Introduction Asthma is one of the endemic diseases in the US and developing countries. Although asthma affects individuals of all ages, infants and teenagers are more susceptible to it than adults. Asthma is a respiratory disorder that causes inflammation of the respiratory system.

Some of its common symptoms include breathing difficulties, chronic coughs, and chest pains. Asthma is one of the major factors that hinder children from attending school regularly. It also causes sleeping difficulties in children. This essay discusses the measures that can be taken to mitigate environmental causes of asthma.

Ecological Causes of Asthma There are many factors that cause asthmatic conditions. However, environmental degradation is the primary cause of asthma in children. Generally, children inhale more air, consume more food, and imbibe more fluid than adults.

They also have a weak respiratory system and immunity compared to adults. Children can be exposed to several ecological hazards at home and school. Thus, they are more vulnerable to environmental causes of asthma than adults are.

Children exposed to the following environmental hazards can develop asthmatic conditions. There is a considerable proof that environmental hazards such as viruses and allergens can cause asthma.

“Indoor airborne allergens are often produced by house dust mines, cockroaches, and animal fur”. Smoking of cigarettes in poorly ventilated houses can cause asthma. Furthermore, outdoor air toxins such as ozone, allergens, and smouldering firewood can cause asthmatic conditions.

Control of Environmental Asthma in the US In the US, the government has developed a comprehensive strategy to mitigate environmental causes of asthmatic conditions in children. This strategy encompasses various interventions aimed at ensuring that children are safe from environmental hazards that cause asthma.

Get your 100% original paper on any topic done in as little as 3 hours Learn More The government has been funding research activities aimed at finding out the major causes of asthma. Through research activities, the government has developed comprehensive measures to mitigate environmental hazards. For instance, public institutions, social amenities, and residential properties must be properly constructed and maintained to reduce environmental hazards such as air pollution and allergens.

Smoking in public is prohibited by the government to prevent unnecessary air pollution. Moreover, public health officials in the US have introduced community health based programmes aimed at creating awareness on the ecological causes of asthma.

This project involves educating local communities on the importance of sanitation in residential areas. For instance, parents have been advised to ensure that their children play in environmentally safe places. In addition, parents have been advised not to smoke indoors.

Recommendations to Reduce Asthma Globally Current research findings in the US indicate that prevalence of asthma has reduced significantly due to proper implementation of community based asthma eradication programs. Consequently, other countries should develop clear-cut strategies to mitigate prevalence of asthma.

Environmental degradation can be mitigated through enactment and implementation of stringent laws. For instance, smoking should not be allowed in public because it leads to air pollution. Moreover, community based programs should be introduced to create awareness on causes of asthma.

Such campaigns can mitigate the prevalence of asthma in the world. Nonetheless, asthma eradication projects may require many resources. This challenge can be overcome through fund raising initiatives.

Conclusion This essay has revealed that asthma is a serious health challenge in many countries due to environmental degradation. Nonetheless, prevalence of asthma can be mitigated through reduction of environmental pollution.

We will write a custom Essay on Study of Asthma specifically for you! Get your first paper with 15% OFF Learn More References American Lung Association. (2003). Trends in asthma morbidity and mortality. New York: Sage.

Institute of Medicine. (2000). Clearing the air: Asthma and indoor air exposures. New York: National Academy Press.

Oatman, L. (2007). Reducing environmental triggers of asthma in homes of minnesota children. Minnesota: Minnesota Department of Health.


The Software Engineering Debate Compare and Contrast Essay argumentative essay help

Table of Contents Summary of First Paper

Summary of Second Paper

Comparing and Contrasting the Two Papers

Personal Opinion

Works Cited

Software Engineering is a relatively new discipline in comparison to the traditional engineering disciplines. It is therefore not surprising that there is a debate regarding whether this new discipline is indeed an engineering discipline. This paper examines the views of two authors who hold opposing views on the status of software engineering.

Summary of First Paper In the paper titled “Software Engineering: What is the problem”, Loka asserts that software engineering is neither an engineering discipline, nor a scientific undertaking (110).

He is of the view that software development is an art similar to teaching or writing. In this sense, software development involves issuing instructions to computers just like a teachers issues instructions to students. This makes it similar to teaching and not engineering.

The second reason the author adduces to his view that software development is not an engineering activity is the lack of standardized approaches to software development. In the traditional engineering disciplines, engineers use standard processes to develop engineering solutions.

In this regard, any engineer can take over a project carried out by another engineer and deliver the same results. In software development, developers use individualized approaches and deliver results through different methods.

The article proceeds to examine several incidental issues affecting the deployment of software in organizations. The author writes that many organizations end up with software solutions that do not solve their problems because of poor problem identification by software developers.

In traditional engineering disciplines, problem identification is an integral part of the engineering design process. Engineers rarely make products that do not address specific needs.

Get your 100% original paper on any topic done in as little as 3 hours Learn More Finally, different software developers tend to use different approaches to solve software problems because each developer has individual strengths and weaknesses. This leads to incremental solutions that give rise to a product that no single person understands. Organizations must retain many software developers to maintain the software. Organizations that find themselves in this situation end up spending more money maintenance.

Summary of Second Paper The second paper addresses the place of software engineering in relation to the traditional engineering disciplines. The paper is a self-assessment of the software engineering field. The paper relays the identity crisis that software engineers face when it comes to raising the distinction between software engineering and programming.

The paper also discusses the debate in the mid eighties regarding the identity of software engineers at the time. Software engineers often asked whether they were scientists, mathematicians, or engineers. The consensus developed at the time was that they fitted in the three categories. Software engineers use mathematical models to solve problems.

The writers felt strongly that software engineering is an engineering discipline. In their view, software engineers use disciplined approaches to solve software problems. These models are very close to the models used by traditional engineering disciplines. However, the approaches somewhat differ because of the unique aspects of software projects in comparison to conventional engineering projects.

In the second part of the article, the authors were critical of several practices among software engineers. First, the authors stated that the failure rate of software projects is very high. They stated that a third of all software development projects fail and a third do not address the main problems.

The rest of the projects are successful though they are usually above budget and out of time. The second criticism is that software engineers do not adapt fast enough to change. This leads to the release of obsolete software.

The authors recommended several changes in various aspects of software engineering. They recommended that software engineers need more training on how to work in engineering teams that handle software design separately from software development. In conclusion, the authors urged software engineers to learn more from the traditional engineering disciplines in order to deliver better results.

We will write a custom Essay on The Software Engineering Debate specifically for you! Get your first paper with 15% OFF Learn More Comparing and Contrasting the Two Papers The two papers have two main similarities. First, the two papers agree that software engineers do not use disciplined approaches in their work, as compared to other engineers. This affects the quality of their work and leads to higher product failure rates. Secondly, the two papers agree that the discipline of software development is still in its formative stages.

In this sense, the two papers agree that software developers need to work hard to develop their trade in order to respond to current global challenges effectively. Thirdly, the two papers were similar in their aims. The two papers were seeking to provide solutions that can help to improve software development practices.

The main difference between the two papers is their conceptual framework. The first paper starts with a fixed position that software development is not an engineering discipline. The second paper recognizes the identity crisis related to software engineering, but looks at it as a new engineering discipline.

The second difference is that the first paper treats software development as a one-stage process, and assumes that a software developer should solve all the problems associated with software development.

The second paper looks at software development as a multistage process that requires the expertise of different professionals. In this sense, the second paper presented a more detailed inspection of the shortcomings of current software engineering practices.

Personal Opinion The discussions presented in the papers reviewed were very stimulating. The second paper was more persuasive in regards to the status of software engineering. The job of a software engineer is an engineering job. The only difference between the work done by software engineers and the work done by traditional engineers is the areas of focus and tools. The four main reasons for this are as follows

First, all software development projects arise from clear needs in the market, or from perceived needs arising from research. This is very important because all engineering projects arise from a stated need in a given market. Secondly, software developers use structured methods to solve software problems.

In this sense, software developers are similar to engineers. The degree of usage of these structured methods is what varies. Software developers tend to use various methods to address the problems at hand. In this sense, software developers may seem like artists. This situation arises because software developers can use different methods to arrive at a given solution.

Not sure if you can write a paper on The Software Engineering Debate by yourself? We can help you for only $16.05 $11/page Learn More Thirdly, software developers deploy systems that interact with other systems in a similar manner to the work of other engineers. Software has interfaces that allow humans to control it. This is very similar to all other engineering products. Just as a car has a start button, software requires a trigger to launch it.

When a driver presses the accelerator, the car moves forwards because the car has systems that convert the depression of the accelerator into forward motion. In the same way, a user can click on a button on the software interface to get certain results. This shows that software packages are functional systems that interact with the environment. This makes software engineering products.

Works Cited Denning, Peter J and Richard D Riehle. “The Profession of IT: Is Software Engineering Engineering?” Communications of the ACM (2009): 24-26. Print.

Loka, Raghavendra Rao. “Software Development: What is the Problem?” The Profession (2007): 110-112. Print.


Blogging about Fashion Analytical Essay essay help online: essay help online

Table of Contents Introduction

Social Influence and Blogging about Fashion


Frequency and timely updates


Effects of Blogs on the Consumer Buying Behaviours



Introduction The emergence and extensive rise of digital technologies has widely enabled organisations and their consumers to interact and connect with one another through the internet platform. According to Deuze (2006, p. 68), utilisation of such has encouraged consumers to share their opinions, feelings and judgements of the products and services offered to their esteemed associations through the online platform with no much efforts.

This has led to emergence of several online cultures as mediums for communication. In the use of online cultures, Yang (2003, p. 50) indicates that blogging is among the oldest and most traditional form, which started to emerge in the late twentieth century. Many authors have varied definitions of blogs due to its complexity.

Technically, as Deuze (2006, p. 69) notes, blogs refer to websites that comprise of discrete entries, posts, or websites with contents written by a blogger. The contents are arranged in a reverse sequential order organised into categories. In the same way as noted, the advancement in technology has impelled a drastic shift in blog usage and concept development (Wright 2005, p. 7).

In general, online culture can be categorised into several contents that include an individual’s personal views and news, advertising, and customer services, internal information sharing, insight in professional issues, knowledge management application, and civil engagement function.

As cited in Rocamoran (2011, p. 409), just like other blogging, fashion blogging has exponentially grown across the globe (Denegri-Knott and Molesworth 2013, p. 57). Moreover, numerous researches assert that the fashion industry has many well-known and famous bloggers as compared to other industries such as politics, food, tourism and travel industries.

Fashion bloggers, as empirical research indicates, can influence the industry either directly or indirectly. Furthermore, as Kuhn (2007, p. 20) indicates, bloggers, apart from using their likes and dislikes to influence the way certain brands or products are presented, they can launch new trends in their respective industries and publicly discuss issues that companies are afraid to discuss in public.

Social Influence and Blogging about Fashion Among the most popular use of online culture is the capability to socialise and form social links with other online users. This is possible regardless of the geographical locations and temporal margins (Rothaermel


Organizational DNA Analysis Evaluation Essay college admissions essay help

Table of Contents Introduction

Evidence of Band Element Present from the Focus Case

Organizational Challenges and Opportunities in this Band Area

Leverage of Opportunities to Meet Organizational Aims

Works Cited

Introduction Threadless is a company that deals with the manufacture of T-shirts worn by all individuals in the society. Since its inception in the year 2000, the company has witnessed tremendous growth that has led to its expansion from a small apartment of about 900 square feet to an area that covers extensive parts of North America. The growth attracted firms and persuaded them to request for collaborations and partnerships.

To elucidate the growth of Threadless, it is imperative to analyze it using organizational DNA. Organizational DNA has four bases that include information, decision rights, structure, and motivators, which are useful in the growth of a company.

Therefore, the essay analyzes Threadless from the perspective of motivators, a component of the organizational DNA band, using the evidence, challenges, opportunities, as well as leverage of the opportunities.

Evidence of Band Element Present from the Focus Case The unique strategy that Threadless presents to its target consumers is a brilliant strategy that facilitates consumer involvement in the design and manufacture of its products. Since the organization uses a social networking platform that is easily accessible to all members of the society from all demographics, it is able to be at par with what consumers expect in the market.

According to Parsons and Maclaran, an understanding of clients’ expectations is very crucial for the growth and progress of an organization (22). As opposed to other organizations that employ extensive market surveys, researches, and promotions to identify consumer expectations in the market, the organization employs a strategy that incorporates marketing and presentation of customer needs through a social platform.

Thus, it is evident from the case of Threadless that it does not only emphasize on achievement of customer expectations, but it also strives to keep abreast with consumer trends and dynamics in the clothing industry.

Through the social networking platform, which the organization uses, several clients are able to present their proposed designs and have them converted into finished products. The act of involving consumers in decision-making process and using their proposals to manufacture finished T-shirts makes the organization build trust among its target consumers.

Get your 100% original paper on any topic done in as little as 3 hours Learn More The social networking creates an avenue of sharing ideas and art works; hence, provides an environment where consumers and employees listen to one another while exchanging their ideas concerning improvement of product quality. When employees and clients interact and exchange their ideas, the organization acquires the ability to deliver products of good quality, and hence, derive satisfaction from the achievement.

Moreover, satisfaction expressed by consumers after receiving products of their perceived quality compounds the level of satisfaction that employees of Threadless hold.

Motivation occasions from the achievement of organizational goals and acquisition of a corresponding appreciation from the subject organization (Podmoroff 16). It is imperative to understand that employee and consumer satisfaction is a key ingredient that catalyzes employee motivation and commitment, and thus sustain delivery of products required by potential clients.

Organizational Challenges and Opportunities in this Band Area Some of the challenges associated with the Threadless relates to the limited capacity of its staff to make decisions that can propel it to a higher level. Moreover, due to the spontaneous growth of the organization that took a snowball design, it experienced a challenge in supplying its products to the target consumers.

From the case, it is clear that the organization has inadequate financial ability to meet the spiraling demand for its products, which was about 30 million in the year 2008 (Daft 427). When it commenced its activities in the year 2000, the Threadless expected to witness a gradual growth and steady revenue base.

Conversely, soon after its introduction, the strategy occasioned a spontaneous growth that spiraled out of its control. Merger with other organizations that are bigger than the organization can be a practical strategy in the quest to amplify the market share and supply of products that the organization manufactures and supplies in the market.

The main opportunity that the organization enjoys is its ability to engage its employees and potential customers through a social networking platform. From the platform, employees identify consumer needs, preferences, and expectations, whereas clients get the chance to relay their suggestions. As a result, the organization reduces the costs associated with promotion and marketing.

We will write a custom Essay on Organizational DNA Analysis specifically for you! Get your first paper with 15% OFF Learn More Interaction between employees and potential consumers is a rare opportunity and a very practical platform that does not only lead to manufacture of products that match client expectations, but also initiate employee motivation. Remarkably, the platform facilities an environment where the organization easily accesses feedback from customers and use it in bridging any present knowledge gaps related to product quality.

According to McMeekin, some factors dictate consumers to purchase products in line with their preferences (12). Therefore, development of a platform where consumers interact with employees enables the organization to understand and cope with the ever-changing consumer needs.

Leverage of Opportunities to Meet Organizational Aims The act of social networking that employees and potential consumers in the organization practice is among the measures that the organization can utilize in the resolution of its challenges. Since social networking results in quick and efficient conveyance of feedback concerning product quality, organizations can identify the needs of clients and quickly bridge the gaps that affect product quality (Zarrella 3).

Furthermore, the culture of hard work, transparency, good relationship, and communication that the organization nurtures among its employees facilitates resolution of its challenges in terms of production, supply, and delivery of its products.

The culture also promotes productivity and enhances employee motivation and commitment. The ability to interact and exchange ideas with its potential consumers is a very vital opportunity that helps the organization to control and manage its challenges.

Works Cited Daft, Richard. Organization Theory and Design. New York: Cengage Learning, 2010. Print.

McMeekin, Andrew. Innovation by Demand: An Interdisciplinary Approach to the Study of Demand and Its Role in Innovation. Manchester : Manchester University Press, 2002. Print.

Parsons, Elizabeth, and Pauline Maclaran. Contemporary Issues in Marketing and Consumer Behaviour. New York: Routledge, 2009. Print.

Not sure if you can write a paper on Organizational DNA Analysis by yourself? We can help you for only $16.05 $11/page Learn More Podmoroff, Dianna. 365 Ways to Motivate and Reward Your Employees Every Day- with Little Or No Money. Atlantic: Atlantic Publishing Company, 2005. Print.

Zarrella, Dan. The Social Media Marketing Book. London: O’Reilly Media, Inc, 2009. Print.


Polar Sports Company Case Study best essay help: best essay help

Introduction Polar Sports is one of the successful companies in the United States. In 1992, Richard Weir formed this company because he was motivated to make superior skiwear products. Since 1992, Polar Sports has been growing steadily. Today, it is one of the leading manufacturers of high-end sportswear in the US. This company experienced rapid growth in the late 1990s because it had good marketing and advertisement strategies.

For example, it sponsored a number of play-offs. Moreover, it endorsed some gifted athletes who excelled in international competitions. Thus, its products gained high reputation in the market. Hence, it sold many goods in the past few decades. Nonetheless, the prosperity of this company dropped slightly between 2008 and 2009 due to economic decline in the US.

In 2001, Thomas Johnson was appointed vice president of this company. Unlike other companies, Polar Sports has been producing most of its products seasonally. Currently, it is experiencing production and marketing challenges. Therefore, this essay examines the production and marketing trends of Polar Sports. It also recommends measures that can be used to overcome these challenges.

Situational Assessment of Polar Sport Market Position Polar Sport mainly targets high-end consumers. Thus, it produces unique products that attract high-end consumers. Polar Sport has been able to compete favorably in the market because it is producing high quality products. Nonetheless, some of its products are quite expensive due to high cost of production. Therefore, high prices affect marketability of its products.

Moreover, demand for its products has not been constant per annum. Hence, it has been producing most of its products when they are highly demanded. Thus, it can make huge losses if sports events reduce. Moreover, it faces serious competition from its rivals. Thus, it has to monitor market trends regularly to enable it increase its sales volume.

Market, Operational, and Financial Analysis Quantity of Sales under Seasonal Production

Through seasonal production of goods, the amount of sales grew tremendously from $4.65 million in 2001 to about $ 16.36 million in late 2011. Due to production of high quality products, the sales volume of this company was expected to reach $18 million by 2012. Nonetheless, the success of the new items was dependent on the market forces. Thus, seasonal manufacturing of goods led to significant increase in sales.

Operation Costs under Seasonal Production

Production activities were labor intensive under seasonal manufacturing of goods because designers had to develop new products regularly to make the company competitive in the market. Polar Sport strived to deliver orders on time. Hence, it had to increase its workforce. In this case, new workers were trained and existing ones were requested to work overtime.

Get your 100% original paper on any topic done in as little as 3 hours Learn More Seasonal production led to over working of machines. This often led to frequent breakdown of machines, which led to high maintenance costs. In 2012, the cost of operation was expected to be approximately 24 percent of sales. Therefore, seasonal production activities had many challenges, which led to high operation expenses.

Volume of Sales under Level Production Model

Polar Sports decided to adopt level production because seasonal manufacturing of goods led to a high cost of production. In 2012, the vice president of Polar Sports anticipated a high demand for new products. He also thought that the company would save approximately $480,000 by reducing overtime payments and repair costs.

Moreover, the company would save about $600,000 through minimizing the cost of hiring and training new employees. The price of commodities sold was presumed to be 60 percent and would remain constant if the company adopted level production. Level production was expected to increase sales because goods would be produced regularly.

Operation Costs under Seasonal Production

Level production had some challenges. Intensive production of goods led to high maintenance costs. High rate of manufacturing distinct designs of sportswear led to regular modification of machines. This led to regular repair of machines. Furthermore, level production required hiring and training of new employees.

It is important to note that the challenges of level production occurred due to poor implementation strategies. For example, the company did not purchase appropriate machines for large-scale production of goods. Instead, it used small machines that could only produce limited amounts of products. Thus, over utilization of small machines led to inefficiency in production of goods.

Therefore, this company should develop proper strategies to facilitate implementation of level production. Indeed, level production has a great potential to reduce operation costs if it is properly implemented. For instance, level production can facilitate quick production of highly demanded goods.

Analysis of the Current Financial Situation of the Company

Through seasonal production of goods, Polar Sport had a net income of $897,000 in 2011. Financial analysts expected the net income to reach approximately $1,147,000 in 2012. At the end of the 2011 financial year, Polar Sport had not repaid loans worth $826,000. The local bank that financed it was willing to give it a maximum credit of $ 4 million in 2012. Polar Sport repaid its loans at an interest rate of 11 percent.

We will write a custom Case Study on Polar Sports Company specifically for you! Get your first paper with 15% OFF Learn More The current financial situation of Polar Sport is not good because it has to repay a huge loan within the stipulated time. Moreover, it is repaying the loan at a high interest rate. High interest rates affect profit margins; hence, leading to losses.

Moreover, the financial situation of this company may not improve in the near future because it is planning to restructure its production activities. Restructuring of production will lead to high expenses. Thus, it must look for more funds to implement a new model of production.

Market Influences to be considered in Restructuring Production

The managers of this company should consider the following factors when restructuring production. First, they should be able to predict future demand for various goods to avoid producing irrelevant items. Second, they should assess the potential impacts of the new model of production on the capital needs of the company.

Third, they should predict how a given model of production would affect financial income and expenditure. For example, they should adopt a cost effective model of production that will mitigate operation expenses. Last, managers of this company should monitor new products introduced by its rivals to avoid duplicating goods.

Solutions to Current Production Challenges

At present, Polar Sport Company needs to increase its sales volume in order to make more profits. In this case, it should produce goods that are demanded throughout the year regularly. Conversely, it should produce products that have a low demand seasonally.

Polar Sport should adopt level manufacturing of products because of the following reasons. First, level manufacturing will increase production and sales. Therefore, it will be able to make profits throughout the year.

Second, level production will reduce the cost of production in future since goods will be produced a head of demand. Thus, it will be able to mitigate unnecessary production costs such as overtime allowances. Level production will facilitate production of superior products since designers will not hurry to complete urgent orders.

The following production issues should be taken into consideration when adopting level manufacturing of goods. First, this company should invest in better technology that will lead to efficiency in production. For instance, it should acquire sophisticated production equipment that will reduce wastage of materials.

Not sure if you can write a paper on Polar Sports Company by yourself? We can help you for only $16.05 $11/page Learn More This will lead to a significant reduction of operating costs. Indeed, large-scale production is cheaper than small-scale production of goods. Second, it should produce most of its products in countries such as China and India because they have cheap labor.

Proper implementation of level production model will require additional financial resources. Thus, it will have to seek more capital to buy better machines. It will also need more resources to hire and train additional workers. Furthermore, level production will require quality control measures.

Currently, Polar Sport does not have adequate income to facilitate implementation of level production. Thus, it should seek funds from financial institutions to acquire modern production equipment and to hire more workers. Alternatively, it can buy new machines on credit and pay manufacturers within a given period. It can also acquire machines through lease agreements.

Conclusion Polar Sport Company can make more profits if it adopts proper production and marketing strategies. Therefore, it should adopt level production because it will lead to increase in sales.


The Future and Strategies of Apple’s Brand Research Paper college admission essay help: college admission essay help

Table of Contents The Future of Apple’s Brand

Strategies that Apple can Use to Prevent Going Down

Apple Incorporation’s Future

Reference List

The Future of Apple’s Brand Apple Incorporation is a leading producer and marketer of innovative products. The company’s brand is acceptable in every part of the world. Apple succeeded because of Steve Jobs’ leadership skills. Many economists have examined why the company’s brand might be in jeopardy. The success of Apple’s brand depends on the strategies employed by its leaders and managers.

Phil Schiller is a professional leader at the company. Schiller safeguards the company’s brand reputation (Burrows


OBE Workplace Diversity Report custom essay help

A summary of the paper shows that the debate focuses on the impact of implementing a diversity training program to fight workplace discrimination.

Organisations implement diversity training programs as an afterthought when they have lost cases of employee discrimination. The paper discusses the advantages, disadvantages, and the practical implications of the diversity training program using different and practical examples.

The advantages of workplace diversity programs include the ability to transform individuals to enrich their knowledge, respond to social needs, improve intra-group and interpersonal relationships, address personal prejudice, avoid impulse management, practice personal accountability, improve problem solving abilities, become a better workforce, plan well, and attain greater levels of complexity for the organisation to achieve competitive advantage in its operations (Colquitt, Conlon, Wesson, Porter


World War II Innovations Essay essay help: essay help

Introduction The period following the end of World War II was characterized with a great deal of technological development, probably as a consequence of the victories achieved by the Allied forces. The aftermath of World War II set in motion a wave of innovations that proved to be greatly beneficial in improving the living standards of the global population.

Such advancements in technology were a direct consequence of the experiences gained during the several years of the War. An urgent need was felt to innovate in order to have more technologically advanced weaponry that would allow having the much required edge in winning the war. The potential for technological development had been thus created during the Second World War itself.

After it ended in 1945, the available resources and technology could be gainfully used in the development of consumer goods that led to improved standards of living on a global basis. The technological innovations in this regard were made in several fields such as Linguistics, Medicine, Weaponry, Intelligence and Communication in addition to the technological progress made in manufacturing and service industries (Castells 45).

The rapid advancement in technology during World War II was primarily inspired by the propensity to research and devise military strategies that would allow penetration and sabotage of enemy forces and supply lines respectively.

In addition, innovation in technology was also inspired by the enhanced ability of the military to use technology in gathering intelligence, which was gainfully used in obtaining the much needed information about military capabilities and movement of enemy forces.

After the World War II ended, the technology developed till that time could be further innovated in creating a virtual technological revolution that transformed the lives of humanity in the coming decades (Gray 36). World War II heralded noteworthy technological innovations in the areas of nuclear technology and information technology that revolutionized ways of living in the 21st century.

Nuclear Technology Invention of Nuclear Reactor

The invention of the atomic bomb by the United States and its allies eclipses any other innovation made during World War II. Named as the Manhattan Project during World War II, the nuclear program of the Allies led to catastrophic consequences for the Axis forces, particularly in the context of the bombings on Hiroshima and Nagasaki, which led to the death of millions of people.

Get your 100% original paper on any topic done in as little as 3 hours Learn More Although the initial objective of the Manhattan Project was to use nuclear technology in establishing reactors for the generation of electricity under the auspicious leadership of Italian physicist Enrico Ferni, the need to annihilate German, Italian and Japanese forces during World War II made the Allied leadership to focus on developing the first atomic bomb.

It was under the leadership of Enrico Fermi, who is recognized as the father of the atomic bomb because of his exhaustive research and positive outcomes in developing nuclear power, that the US made use his technology in establishing several nuclear power plants across the entire country (Russell 93).

Further innovations in nuclear technology were made by Enrico Fermi after the end of World War II, leading to major breakthroughs in reducing dependence on electricity generated through coal fuel and hydro power. This was made possible because of the innovation that led to the availability of cheaper, environmentally friendly and reliable nuclear generated electric power.

Innovation of Radiology Medicine

Besides its significant role in leading the green revolution through generation of environmentally clean energy, innovation in nuclear technology during World War II allowed wider application in medicine, especially in radiology therapy and imaging.

The use of nuclear technology in medicine can be traced back to the campaign initiated by the Polish Physics and Chemistry Nobel Prize laureate Marie Curie just before the beginning of World War II. Marie Curie embarked on a campaign to collect radium for use in radiology medicine.

She is credited with the establishment of globally recognized research institutes of radiology medicine, including the Curie Institutes in Paris and Warsaw. Nuclear medicine finds wide application in radiology treatment of different cancerous malignancies with the use of techniques such as neoplasm and radiology imaging.

Radar Technology The innovations in radar technology during World War II helped in making improvements in the aviation industry and its associate role of uplifting the living standards of the global population. Such innovations also helped in enhancing national security from the perspective of external and internal aggression. Radar technology involves the use of radio waves in the detection of far-off objects.

We will write a custom Essay on World War II Innovations specifically for you! Get your first paper with 15% OFF Learn More Such objects may include ships, aircrafts, submarines and a wide-range of missiles and rocket weaponry. Innovation of radar technology during World War II led to improvement in bombsights and radar capabilities, which were inspired by their increased use in World War II. Radar technology is even regarded as the defining innovation that tilted the balance in favor of the allied forces during World War II.

Later, it also heralded the revolution in both military and civil aviation in the contemporary world. Radar technology was invented immediately after World War II began, but significant improvements in the technology were made during the war through research and development, mainly for military purposes.

This new technology allowed the use of applications with which approaching enemy aircraft and ships could be detected.

Vaccines Collaborative arrangements were made between the military and academia in efforts to prevent war-exacerbated diseases, particularly pneumococcal pneumonia and influenza and such initiatives led to the innovation of disease prevention vaccines.

Wartime research programs on preventable disease are recognized for having led to the improvement and innovation of 10 new vaccines for treatment of a series of virulent preventable diseases (Godin 121). Besides, wartime research in health and medicine science and technology led to innovations relative to substitute blood samples such as plasma, antibiotics such as penicillin and insecticides such as DDT.

Nevertheless, the innovation of vaccines stands out as the most important achievement in the area of medical and health technology during World War II. Such vaccines involved development of highly effective, safe and licensed antibiotics and microbial preventative therapy for immunization against several diseases, which did not exist before the War began.

Electrolysis Chemistry, Digital Technology


Climate Change Problem Response Essay a level english language essay help

It is surprising to note the current trend the world is taking towards responding to the global climate change. Large corporations are increasingly realizing that global warming is real and affects every person, society, institution and nation. The author of the statement makes it clear that the recent reports in some of the world’s popular newspapers are really surprising.

According to the author, a number of large corporations in the modern world are realizing that they cannot make profits without proper and effective measures to deal with the problem. Moreover, the author notes that the current efforts by some of the large companies in the world to help in reducing the impact of global warming have a negative impact on shareholders.

The resources needed to reduce global climatic change are no doubt huge and not the task of a single corporation, but a combined effort by all societies, institutions and corporations alike (Gelbspan 34).

Nevertheless, it is surprising to note that some large corporations are using global warming (climate change) as an opportunity to make profits, attempting to utilize the idea of providing products and services that seek to manage the symptoms of the problem but benefiting from the deeply rooted causes of the situation.

Thus, it is clear that the author has based the argument on three important observations – corporate realization that climatic change is real, the economic impact of using corporate resources to manage global warming and the corporate utilization of opportunities posed by global warming to make profits.

This response takes into account the three observations to develop a comprehensive analysis of the problems. In addition, it takes into account evidence from modern reports on corporate behavior, which have appeared in newspapers, such as New York Times, to reflect on the situation.

First, it is worth noting that the author is concerned with corporate response to the climatic change, than to the phenomenon itself. Citing several newspaper and corporate reports in the recent past, the author notes that the current response to the problem has changed significantly (Ives A17).

Get your 100% original paper on any topic done in as little as 3 hours Learn More Citing the example of Coca Cola corporation, the author argues that a number of corporations have come to the realization that global warming is not a theoretical notion, but a real phenomenon that affects their profitability (Davenport A23). For instance, Coca Cola lost a profitable operating license in India because of a serious shortage of water.

It is clear that the company was taking little, if any, efforts to conserve water resources in the region. The author seems to argue that the company was not aware or ignored the fact that it was set to lose if little or no efforts are made to conserve water resources as a part of protecting the environment.

In a broader sense, the company is an example of many corporations that tend to ignore the issue of global warming, assuming that it is a theoretical notion or a problem that cannot have a significant impact on their business.

Thus, the author uses the Coca Cola experience as an example to portray the fact that corporations will be the biggest losers if global warming and other aspects of climatic change are ignored. In addition, the author argues that global corporations are the major causes of the problem, yet they do not know that they are also the biggest losers if they do not make efforts to cope with the problem.

Citing the examples given in the New York Times, the author further moves to a relatively new argument, claming that the current and future efforts by corporations to take an active role in fighting global warming are not only difficult, they also affect the corporate practice. For instance, the author argues that the cost of dealing with the problem is high, making corporations reduce the value of their shareholder’ equity.

From an in-depth view, it is worth noting that the author wanted to show that the corporate worth of causing global warming is not significant, but the impact on corporate business is unbearable. In other words, the author wanted to say that companies have always ignored the idea of taking an active role in reducing the problem of global warming.

In fact, it has been shown that multinational companies are the biggest perpetrators of global warming, yet they are not aware that they are the largest users of the natural resources.

We will write a custom Essay on Climate Change Problem specifically for you! Get your first paper with 15% OFF Learn More From this view, the author points out that that the biggest users of the natural resources are the largest cause of the global warming problem and eventually the biggest losers. It is clear that the author’s point of view on the matter is that the corporate world should take the leading role in dealing with the problem of global.

The third major issue discussed in the commentary concerns the corporate use of the opportunities that global warming has presented to make profits. The author seems to be concerned with a number of organizations that are increasingly pretending to manage the impacts of climate change, yet they are out to make money.

For instance, the author gives the examples of Bayer and Nephila Capital, which have started making plans to use the impacts of global warming to make profits. For example, Bayer has announced that it was developing various products to help the world population deal with the impacts of global warming.

It has set up plans to develop such products as eye and nose ointments, that will help people alleviate allergies that are likely to result from the changing in tree and plant cycles, and quality mosquito nets to help population deal with malaria when mosquitoes start moving to areas that are increasingly becoming warmer, thanks to global warming.

On its part, Nephila Capital is trying to trade water resources, pretending to be protecting sources, yet it is out to make huge profits. These cases provide clear examples that some corporations are aware that climate change is real, yet they want to help in treating the symptoms of the problem but retain the cause, which will most likely lead to profitability.

A deep analysis of the statement reveals that the corporate world has already realized that global warming is not a scientific hypothesis but a real phenomenon. While some have decided to take a leading role in dealing with the problem, others are busy setting up plans to take the advantage of the problem to make more profits (Revkin A7).

In addition, some organizations realized that they cannot take a leading role in managing the problem, because their profitability and net value is likely to reduce. Thus, the statement provides the readers with the dilemma associated with the corporate realization that global warming is real and effective. The author seems to raise the question “with the realization that global warming is real, what should the corporate world do?”

Works Cited Davenport, Carol. “Industry awakens to the threat of climate change.” The New York Times, 23 Jan 2014, A23. Print.

Not sure if you can write a paper on Climate Change Problem by yourself? We can help you for only $16.05 $11/page Learn More Gelbspan, Ross. Boiling Point: How Politicians, Big Oil and Coal, Journalists and Activists Are Fueling the Climate Crisis—And What We Can Do to Avert Disaster. New York, Basic Books, 2013. Print.

Ives, Mike. “Slowly, Asia’s Factories Begin to Turn Green.” The New York Times, 7 Jan 2014, A17. Print.

Revkin, Andrew. “Industry Ignored Its Scientists on Climate.” New York Times, 23 April 2009, B7. Print.